Bill Wilkison's guest appearances

Bill Wilkison

The Sold Out Run Podcast: Theatre Marketing / Promotions

Improv Interviews

Ken Davenport

Jonathan Pitts

Will Hines

Craig Cackowski

Jane Morris

Ed Asner

Casey Ross

Dave Razowsky

Joe Bill

Jimmy Carrane

Kelly Leonard

Colin Mochrie

Jill Bernard

John Dawson

Kat Koppett

OwlTail

Recent PLAY Blog for Conner Prairiehttps://www.connerprairie.org/blog-how-do-you-play/Focus on Historical Interpretationhttps://www.indianapolismonthly.com/arts-and-culture/bill-wilkinson-historical-interpreterPersonal Historyhttps://nuvo.newsnirvana.com/arts/performing/bill-wilkison-theater-as-escape-hatch/article_c13aa514-b725-5474-b7c7-9f475c99fda6.htmlLink to donate to the  CATHLEEN CASAZZA MEMORIAL FUND:https://app.arts-people.com/index.php?donation=munciLink to donate to the Sills/Spolin Theatre Works:https://www.paulsills.com/donate/

Recent PLAY Blog for Conner Prairie <a href="https://www.connerprairie.org/blog-how-do-you-play/" rel="nofollow" target="_blank">https://www.connerprairie.org/blog-how-do-you-play/</a> Focus on Historical Interpretation <a href="https://www.indianapolismonthly.com/arts-and-culture/bill-wilkinson-historical-interpreter" rel="nofollow" target="_blank">https://www.indianapolismonthly.com/arts-and-culture/bill-wilkinson-historical-interpreter</a> Personal History <a href="https://nuvo.newsnirvana.com/arts/performing/bill-wilkison-theater-as-escape-hatch/article_c13aa514-b725-5474-b7c7-9f475c99fda6.html" rel="nofollow" target="_blank">https://nuvo.newsnirvana.com/arts/performing/bill-wilkison-theater-as-escape-hatch/article_c13aa514-b725-5474-b7c7-9f475c99fda6.html</a> Link to donate to the CATHLEEN CASAZZA MEMORIAL FUND: <a href="https://app.arts-people.com/index.php?donation=munci" rel="nofollow" target="_blank">https://app.arts-people.com/index.php?donation=munci</a> Link to donate to the Sills/Spolin Theatre Works: <a href="https://www.paulsills.com/donate/" rel="nofollow" target="_blank">https://www.paulsills.com/donate/</a>

Bill Wilkison - Master of Play & Improv

Bill Wilkison is nothing if not an artistic renaissance man. He is an actor, director, writer, and genuinely kind and generous human being. One of the reasons I was so eager to get Bill on the podcast is because he’s also a talented visual artist. He is sought after in the Indianapolis area for his ability as an artist both with set pieces and promotional material.  Bill shares some great insights in this episode. I particularly loved the fact that someone who creates great posters dreads the idea of going out and trying to put them up. We’ve talked about posters before in a few early episodes of the podcast, but it’s interesting to hear an artist voice concerns with posters from a completely different angle. In this episode I also talk about an email I received from Niels Duinker. I suggest to Niels that seeking out theatres that have dark weekends he could step in and fill might be a great approach for him. It got me wondering if there are any sites out there that act like match making services for venues and acts. (We’re a 6-person improv act looking for 100-200 seat theatres on the east coast in the months of June and July.) I am not aware of this type of site, but if you do know one please, please share a link in the comments. In this episode:  what’s the relationship between the visual art on stage and the art in the marketing – the exact relationship may vary, but when you see a production it should feel familiar connected to what you saw in the advertising how much should arts marketing borrow from corporate marketing – a lot, but make sure the promise you make with your marketing is something you deliver in your production what’s the unique selling proposition for your show if you are doing a traditional production – some people are looking for exactly that, and build your marketing message around it as a strength how small theatre companies can rapidly grow – foster a community how someone who makes posters feels about putting them up – spoiler: he doesn’t like it any better than the rest of us do can theatre promotions exists as their own art form – Bill thinks so  Items mentioned: the poster that Bill talks about when we discuss the relationship between the art on stage and the promotional art  NoExit Performance and Q Artistry – two companies in Indianapolis that have experienced rapid growth in recent years that Bill and I talk about Family Dog – psychedelic posters that stand as works of art apart from the events they were designed to promote Dick Tracy movie posters – this link takes you to the image search results on Google for “dick tracy movie posters” to see the type of iconography Bill brings up in this episode B. Wilkison – Bill’s artist page on Facebook  Have a question? Have a marketing question (or comment) that you’d like to hear featured on a future episode of the podcast? You can leave me a voicemail. I could use your help An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:  Go to the Sold Out Run page in iTunes. Click the number of stars for the rating you think this podcast deserves. Write a sentence or two about what you like (or don’t like).  Thank you for taking the time to listen to this podcast. I hope you find it useful. Namaste, gang.

Bill Wilkison is nothing if not an artistic renaissance man. He is an actor, director, writer, and genuinely kind and generous human being. One of the reasons I was so eager to get Bill on the podcast is because he’s also a talented visual artist. He is sought after in the Indianapolis area for his ability as an artist both with set pieces and promotional material. Bill shares some great insights in this episode. I particularly loved the fact that someone who creates great posters dreads the idea of going out and trying to put them up. We’ve talked about posters before in a few <a href="http://soldoutrun.com/episode002/" rel="nofollow" target="_blank">early</a> <a href="http://soldoutrun.com/episode003/" rel="nofollow" target="_blank">episodes</a> of the podcast, but it’s interesting to hear an artist voice concerns with posters from a completely different angle. In this episode I also talk about an email I received from <a href="http://nielsduinker.com/" rel="nofollow" target="_blank">Niels Duinker</a>. I suggest to Niels that seeking out theatres that have dark weekends he could step in and fill might be a great approach for him. It got me wondering if there are any sites out there that act like match making services for venues and acts. (We’re a 6-person improv act looking for 100-200 seat theatres on the east coast in the months of June and July.) I am not aware of this type of site, but if you do know one please, please share a link in the <a href="http://soldoutrun.com/episode022/#respond" rel="nofollow" target="_blank">comments</a>. <h3>In this episode:</h3> <ul> <li>what’s the relationship between the visual art on stage and the art in the marketing – the exact relationship may vary, but when you see a production it should feel familiar connected to what you saw in the advertising</li> <li>how much should arts marketing borrow from corporate marketing – a lot, but make sure the promise you make with your marketing is something you deliver in your production</li> <li>what’s the unique selling proposition for your show if you are doing a traditional production – some people are looking for exactly that, and build your marketing message around it as a strength</li> <li>how small theatre companies can rapidly grow – foster a community</li> <li>how someone who makes posters feels about putting them up – spoiler: he doesn’t like it any better than the rest of us do</li> <li>can theatre promotions exists as their own art form – Bill thinks so</li> </ul> <h3>Items mentioned:</h3> <a href="http://soldoutrun.com/wp-content/uploads/2013/08/995984_221755387977458_1804938316_n.jpg" rel="nofollow" target="_blank"></a>the poster that Bill talks about when we discuss the relationship between the art on stage and the promotional art <ul> <li><a href="http://www.noexitperformance.org/" rel="nofollow" target="_blank">NoExit Performance</a> and <a href="http://www.qartistry.org/" rel="nofollow" target="_blank">Q Artistry</a> – two companies in Indianapolis that have experienced rapid growth in recent years that Bill and I talk about</li> <li><a href="http://www.familydog.com/artwork" rel="nofollow" target="_blank">Family Dog</a> – psychedelic posters that stand as works of art apart from the events they were designed to promote</li> <li><a href="https://www.google.com/search?q=dick+tracy+movie+posters&amp;tbm=isch" rel="nofollow" target="_blank">Dick Tracy movie posters</a> – this link takes you to the image search results on Google for “dick tracy movie posters” to see the type of iconography Bill brings up in this episode</li> <li><a href="https://www.facebook.com/pages/B-Wilkison/165216153548342" rel="nofollow" target="_blank">B. Wilkison</a> – Bill’s artist page on Facebook</li> </ul> <h3>Have a question?</h3> Have a marketing question (or comment) that you’d like to hear featured on a future episode of the podcast? You can <a href="http://soldoutrun.com/ask" rel="nofollow" target="_blank">leave me a voicemail</a>. <h3>I could use your help</h3> An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy: <ol> <li>Go to the <a href="http://soldoutrun.com/itunes" rel="nofollow" target="_blank">Sold Out Run page in iTunes</a>.</li> <li>Click the number of stars for the rating you think this podcast deserves.</li> <li>Write a sentence or two about what you like (or don’t like).</li> </ol> Thank you for taking the time to listen to this podcast. I hope you find it useful. Namaste, gang.

SOR 022: Bill Wilkison