
061: March 2019 News Current Events & Controversy
061: March 2019 News Current Events & Controversy
Questions answered on this episode When multiple agencies handle one customer account, how does Google calculate/alloca... Read more
16 Mar 2019
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34mins

060: Keeping up with Google Grants with Eddie Laing
060: Keeping up with Google Grants with Eddie Laing
This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with... Read more
8 Mar 2019
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40mins

059: Conversational Marketing with Dave Gerhardt
059: Conversational Marketing with Dave Gerhardt
Book https://www.drift.com/conversational-marketing-book/ https://www.amazon.com/Conversational-Marketing-Companies-Chat... Read more
27 Feb 2019
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43mins

058: How to Speak Your Client’s Love Language
058: How to Speak Your Client’s Love Language
Resources from this episode: 5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-de... Read more
14 Feb 2019
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40mins

056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and o... Read more
5 Feb 2019
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46mins

055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)
055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for... Read more
25 Jan 2019
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37mins

054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients
054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients
Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Goo... Read more
20 Jan 2019
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37mins

053: Setting the Right Client Expectations
053: Setting the Right Client Expectations
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, ... Read more
11 Jan 2019
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50mins

052 January 2019 News Current Events & Controversy
052 January 2019 News Current Events & Controversy
Resources: Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197 YouTube ad ... Read more
7 Jan 2019
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35mins

051: Quality Score: The Art, the Science, the Mystery
051: Quality Score: The Art, the Science, the Mystery
This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have h... Read more
7 Dec 2018
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42mins