Ranked #1
Laura Ries has six brand positioning principles
Laura Ries has six brand positioning principles
The concept of brand positioning was introduced to the marketing and advertising world in the 70s and 80s by Al Ries an... Read more
22 Oct 2018
•
35mins
Ranked #2
Ana Andjelic helps brands design for social influence
Ana Andjelic helps brands design for social influence
Ana Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include C... Read more
11 Nov 2019
•
35mins
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Ranked #3
Clive Chafer has a wonderful thesaurus
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Listen now: Clive Chafer has been a namer for almost as long as naming has been a profession. In 1987, he started at the... Read more
14 May 2018
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Ranked #4
Gareth Kay believes brands should show, not just tell
Gareth Kay believes brands should show, not just tell
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29 Oct 2018
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Ranked #5
Marty Neumeier wrote a business thriller
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Within the branding community, Marty Neumeier needs no introduction. But just for good measure, here’s a quick rundown: ... Read more
15 Oct 2018
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Ranked #6
Wrapping up season one: Tips for the naming process
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Today’s episode marks the end of season one, but certainly not the end of this podcast. Plans for season two are already... Read more
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Ranked #7
Fabian Geyrhalter builds a brand platform in one very long day
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21 Oct 2019
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34mins
Ranked #8
Caren Williams plays creative brain games with clients
Caren Williams plays creative brain games with clients
Caren Williams and I met in 2012 at Interbrand San Francisco, where she was a Director of Strategy. Caren's since become... Read more
28 Oct 2019
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Ranked #9
Myra El-Bayoumi doesn't mind blowing up the process
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My guest on today's episode is Myra El-Bayoumi, Strategy Director at Character, a branding and design studio with office... Read more
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Ranked #10
Season two wrap-up: Five themes for brand positioning
Season two wrap-up: Five themes for brand positioning
This past season, I had a great time reconnecting with old peers like Miriam Stone, Tim Riches, and Erminio Putignano, a... Read more
22 Jan 2019
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Ranked #11
David Aaker got religion on the power of stories
David Aaker got religion on the power of stories
He's been called "The Father of Modern Branding." If you've ever read anything about branding or brand strategy, my gues... Read more
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Ranked #12
Steven Price says "go," "maybe," and "maybe not"
Steven Price says "go," "maybe," and "maybe not"
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17mins
Ranked #13
Alan Brew sees corporate narrative as the evolution of positioning
Alan Brew sees corporate narrative as the evolution of positioning
Alan Brew has been in branding since 1985. In this, episode he takes us back to that year to explain how he got into the... Read more
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Ranked #14
Dennis Hahn makes brand culture by Swarming
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Jeremy Miller helps you unlock your team's creative genius
Jeremy Miller helps you unlock your team's creative genius
Today's guest is Jeremy Miller, author of the bestselling book, Sticky Branding, and founder of a strategic branding and... Read more
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Ranked #16
Amanda Peterson considers CamelCase a crime
Amanda Peterson considers CamelCase a crime
On this episode, I spoke with Amanda Peterson, formerly the Head of Naming and Leader of Brand Management at Google. Whi... Read more
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Ranked #17
Eli Altman started freelance naming at age sixteen
Eli Altman started freelance naming at age sixteen
Eli Altman runs A Hundred Monkeys, a naming and branding agency in Berkeley, California. A Hundred Monkeys was founded b... Read more
25 Jun 2018
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26mins
Ranked #18
Miriam Stone uses the sticky note method
Miriam Stone uses the sticky note method
This week's guest is Miriam Stone, an independent strategist who works with agencies around the Bay Area, including life... Read more
26 Nov 2018
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29mins
Ranked #19
Jonathan Bell starts with coffee and a sheet of paper
Jonathan Bell starts with coffee and a sheet of paper
Jonathan Bell is Managing Director of Want Branding, a brand consultancy with offices in Miami, Denver, and New York, an... Read more
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Ranked #20
Erminio Putignano connects big ideas and tiny details
Erminio Putignano connects big ideas and tiny details
Erminio Putignano is founding partner and managing director of PUSH, a brand strategy and design firm based in Melbourne... Read more
13 Nov 2018
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27mins
