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Content Jam: Content Marketing

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.

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How Do You Develop Your Voice as a Writer? [38]

How Do You Develop Your Voice as a Writer? [38]

Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.

8 Sep 2019

39mins

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When is Medium Quality Content Just Right? [37]

When is Medium Quality Content Just Right? [37]

Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Mayb... Read more

2 Jun 2019

23mins

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Business Blogging Trends - 4th Annual Survey [36]

Business Blogging Trends - 4th Annual Survey [36]

Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging tren... Read more

10 Oct 2018

32mins

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The Most Common and Costly SEO Mistakes [35]

The Most Common and Costly SEO Mistakes [35]

Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high ... Read more

15 Sep 2018

38mins

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How to Create and Use Welcome Emails [34]

How to Create and Use Welcome Emails [34]

In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your bran... Read more

12 Aug 2018

28mins

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Are You Leveraging LinkedIn? [33]

Are You Leveraging LinkedIn? [33]

Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. ink... Read more

18 Mar 2018

33mins

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Storytelling — How Much Does it Really Matter? [32]

Storytelling — How Much Does it Really Matter? [32]

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this... Read more

18 Feb 2018

29mins

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Non-Obvious Ways to Promote Your Content [31]

Non-Obvious Ways to Promote Your Content [31]

Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

20 Jan 2018

36mins

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The Road to Recognition with Personal Branding [30]

The Road to Recognition with Personal Branding [30]

In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing... Read more

24 Oct 2017

26mins

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Simple Ways to Get Started with Content Marketing Metrics [29]

Simple Ways to Get Started with Content Marketing Metrics [29]

Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Bar... Read more

2 Oct 2017

30mins

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