Cover image of Content Jam: Content Marketing

Content Jam: Content Marketing

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.

Ranked #1

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Is Your Homepage Doing Its Job? [10]

Is Your Homepage Doing Its Job? [10]

Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices ... Read more

23 Apr 2016

23mins

Ranked #2

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Non-Obvious Ways to Promote Your Content [31]

Non-Obvious Ways to Promote Your Content [31]

Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

20 Jan 2018

36mins

Ranked #3

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Examining Effective Processes for Creating Content [27]

Examining Effective Processes for Creating Content [27]

In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.

25 Jun 2017

23mins

Ranked #4

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Storytelling — How Much Does it Really Matter? [32]

Storytelling — How Much Does it Really Matter? [32]

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this... Read more

18 Feb 2018

29mins

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Ranked #5

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Simple Ways to Get Started with Content Marketing Metrics [29]

Simple Ways to Get Started with Content Marketing Metrics [29]

Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Bar... Read more

2 Oct 2017

30mins

Ranked #6

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The Road to Recognition with Personal Branding [30]

The Road to Recognition with Personal Branding [30]

In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing... Read more

24 Oct 2017

26mins

Ranked #7

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How to Make Marketing Events Matter More [7]

How to Make Marketing Events Matter More [7]

In this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events ... Read more

7 Mar 2016

21mins

Ranked #8

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How to Make Your Analytics Matter [5]

How to Make Your Analytics Matter [5]

"Find something practical, take an action and measure the results of that action. That’s the difference between good and... Read more

28 Jan 2016

22mins

Ranked #9

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Interviews are Game Changers for Content Marketers [8]

Interviews are Game Changers for Content Marketers [8]

In this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaning... Read more

25 Mar 2016

20mins

Ranked #10

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The Key to Planning an Effective Content Marketing Program [9]

The Key to Planning an Effective Content Marketing Program [9]

Companies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and... Read more

9 Apr 2016

21mins

Ranked #11

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Headlines: Does Anything Matter More? [2]

Headlines: Does Anything Matter More? [2]

Barry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. ... Read more

15 Dec 2015

22mins

Ranked #12

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Make Your Visual Marketing Matter [4]

Make Your Visual Marketing Matter [4]

In this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful... Read more

13 Jan 2016

22mins

Ranked #13

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The Enormous Benefits of Guest Blogging [6]

The Enormous Benefits of Guest Blogging [6]

Andy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their... Read more

13 Feb 2016

22mins

Ranked #14

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How to Lose Friends and Not Influence People [28]

How to Lose Friends and Not Influence People [28]

In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless ... Read more

16 Jul 2017

24mins

Ranked #15

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Building Your Content Marketing Team and Talent [26]

Building Your Content Marketing Team and Talent [26]

In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your ... Read more

21 May 2017

24mins

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