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The Innovation Show

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A Global weekly show interviewing leaders in their fields, authors, renowned professors, inventors, innovators, change-makers and mavericks to inspire, educate and inform the business world and the curious. This Global show speaks of something greater beyond innovation, disruption and technology. It speaks to the human need to learn: how to adapt and love a changing world. It embraces the spirit of constant change, of staying receptive, of always learning. The show exists to enable people to be fully informed to lead better lives, lives packed with meaning. While it focusses on corporate culture and workplace, it aims to help people in their personal purpose as partners, parents and people.

Read more

A Global weekly show interviewing leaders in their fields, authors, renowned professors, inventors, innovators, change-makers and mavericks to inspire, educate and inform the business world and the curious. This Global show speaks of something greater beyond innovation, disruption and technology. It speaks to the human need to learn: how to adapt and love a changing world. It embraces the spirit of constant change, of staying receptive, of always learning. The show exists to enable people to be fully informed to lead better lives, lives packed with meaning. While it focusses on corporate culture and workplace, it aims to help people in their personal purpose as partners, parents and people.

iTunes Ratings

18 Ratings
Average Ratings

Incredible Podcast

By M Conaghan - Oct 16 2019
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Start to finish this podcast is fantastic. The versatile content and engaging interactions keep my focus in a very entertaining, well-structured show. I find myself pausing and writing down quotes. Keep the content coming!

Love this vibe

By Duckster22 - Jul 22 2017
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It's like listening in to an interesting conversation in a coffee shop.

iTunes Ratings

18 Ratings
Average Ratings

Incredible Podcast

By M Conaghan - Oct 16 2019
Read more
Start to finish this podcast is fantastic. The versatile content and engaging interactions keep my focus in a very entertaining, well-structured show. I find myself pausing and writing down quotes. Keep the content coming!

Love this vibe

By Duckster22 - Jul 22 2017
Read more
It's like listening in to an interesting conversation in a coffee shop.
Cover image of The Innovation Show

The Innovation Show

Latest release on Jan 16, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: The Yes Brain Child: More Resilient, Independent and Creative Kids with Dr Tina Payne Bryson

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“Every single child has an inner spark–a combination of a unique temperament and various experiences–and we want to fan that flame to help kids become happy, healthy, and internally driven to be the ‘best them’ they can become.” - Dr Tina Payne Bryson and Dr Dan Siegel

Children can often act out or shut down when faced with a setback or a tricky issue like homework, food or screen time. Our guest calls the ‘No Brain’ response. But you can help develop the ability to cope, solve their own problems and thrive by nurturing the ‘Yes Brain’.

Drawing on her successful work with thousands of parents and children from all backgrounds, our guest provides the advice, tools and activities to help parents and children of all ages.

This is what the ‘Yes Brain’ approach looks like in action:

*A 5-year-old boy thinks about his first day at school and says, ‘I’m nervous but I’ll give it a try.’
*An 8-year-old girl says, ‘I’d like to join the football team, even though none of my friends like football.’
*A 14-year-old boy looks at a test he’s earned a D- for and says, ‘That’s not the mark I wanted but it’s not the end of the world. I’ll ask the teacher how I can improve.’

I would like to add to all that a Yes Brain is what we need in business environments today. A mind open to possibility and with the ability to control emotion and recognise when fear is a blocker. So please do listen to this show as a parent, a corporate innovator, change-maker or out of pure curiosity.

We welcome the author of “The Yes Brain Child: Help Your Child be More Resilient, Independent and Creative”, Dr Tina Payne Bryson, thank you

We discuss:
Yes and No brains
The Prefrontal Cortex
Social and Emotional Intelligence
Response Techniques
Attuned Communication
Self Regulation
Overcoming Fear
Building Resilience
Intuition and Morality
Tolerating Discomfort
Simple tools to help activate the Yes Brain

More about Tina here:

Aug 08 2019



Rank #2: The Beginning of Infinity, Explanations That Transform the World, David Deutsch

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The Beginning of Infinity, Explanations That Transform the World, David Deutsch,

A bold and all-embracing exploration of the nature and progress of knowledge from one of today's great thinkers. 

Throughout history, mankind has struggled to understand life's mysteries, from the mundane to the seemingly miraculous.

Our guest is a multiple award-winning pioneer in the field of quantum computation and argues that explanations have a fundamental place in the universe. They have unlimited scope and power to cause change, and the quest to improve them is the basic regulating principle not only of science but of all successful human endeavour.

This stream of ever improving explanations has infinite reach. We are subject only to the laws of physics, and they impose no upper boundary to what we can eventually understand, control, and achieve.

He applies that worldview to a wide range of issues and unsolved problems, from creativity and free will to the origin and future of the human species.

We welcome David Deutsch, Fellow of the Royal Society, a pioneer in quantum computing, visiting Professor of physics at the Centre for Quantum Computation at Oxford University, multiple TED Talker, optimist and author of The Beginning of Infinity,  Explanations That Transform the World.

We discuss:

What David calls good explanations.
Error as unavoidable in the growth of knowledge.
Artificial Intelligence
The misconception that knowledge needs authority to be genuine or reliable
All scientific theories are testable conjectures
Every explanation begins with conjecture
The growth of knowledge consists of correcting misconceptions in our theories
The Principle of Mediocrity
The Spaceship Earth metaphor
We touch very lightly on the Multiverse
More about David here:

Feb 12 2019



Rank #3: EP 114: ADHD Nation: Children, Doctors, Big Pharma, Amphetamine Abuse, Epidemics with Alan Schwarz

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“I struck a match and I didn’t know how much tinder was around” – Keith Conners

At the current rate, in 2017, half a million American children will be taken to their doctors and be newly diagnosed with attention deficit hyperactivity disorder. Many of them will receive thoughtful and reasonable evaluations and benefit from medication. Another sizable number will be seen by casual clinicians who either bypass the child’s real problems or give in to his frustrated parents and teachers.

Some of the adolescents will be faking ADHD just to get Adderall for themselves or others. Whatever the actual breakdown, there will be 500,000 new diagnostic visits, millions of follow-ups, tens of millions of pills, and hundreds of millions in sales. Lots of business for everyone.

Attention Deficit Hyperactivity Disorder (ADHD) will soon be the most frequently diagnosed chronic condition among children, surpassing asthma. Yet research shows that ADHD can't be that prevalent.

On this week’s show, we talk to the author of ADHD Nation, acclaimed New York Times journalist, Pulitzer prize nominee Alan Schwarz.

Alan takes us behind the scenes to tell the full story of this billion-dollar industry.
We talk about the history of ADHD, the history of diagnosis, the marketing of drugs and the mishandling of diagnosis. We also discuss the fake diagnosis problem where pressurized college students are taking ADHD drugs as amphetamines to get through high-pressure college exams.

You can find out more about Alan here:

Aug 08 2018



Rank #4: EP 96: Start Reverse with André Wiringa

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Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans.

Our guest is Chief Xperience Officer (CXO) and Managing Partner at Solutions Unlimited. He is the author of the wonderful book Start Reverse. In this must-listen chat,

Andre tells us about the philosophy of starting in reverse, of flipping marketing on its head to become “customering”. Customering means starting with the customer every touchpoint of your brand. Andre tells us this means empowering your people and including them as main vehicles to the customer.

We talk experience economy, in-store experience, business as theatre, leaders as directors and workers as cast members.

We chat about the purpose economy, including how we must have our own personal purpose to align with that of an organisation.

Andre tells us about EPIC leadership, reverse leadership, game-changing brands, game-changer principles and thinking in 5D. This is an awesome interview.

"There are no markets; there are only customers! Therefore, we must stop marketing in all of its manifestations. Think reverse and start customering.”

Find out about Andre and the book here:

Apr 14 2018



Rank #5: EP 86: The Leading Brain: Powerful Science-Based Strategies for Achieving Peak Performance

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Friederike Fabritius, M.S., is a trained neuropsychologist, a certified coach, a popular keynote speaker, an internationally recognized management consultant, and author of The Leading Brain. She is an expert in the field of Neuroleadership.

We discuss strategies to improve our lives by understanding how to maximise the brain. This great conversation includes thoughts on sleep, exercise, brain training, meditation, ageing, children and technology and much more.

You can find out more about Friederike and her work and where to by the book here:

Feb 18 2018



Rank #6: EP 99: Rise of the Robots: Technology and the Threat of a Jobless Future - Martin Ford

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“A great many college-educated, white-collar workers are going to discover that their jobs, too, are squarely in the sights as software automation and predictive algorithms advance rapidly in capability.” - Martin Ford

Martin Ford is a futurist and the author of the New York Times bestselling "Rise of the Robots: Technology and the Threat of a Jobless Future" (winner of the 2015 Financial Times/McKinsey Business Book of the Year Award and translated into more than 20 languages) and "The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future," as well as the founder of a Silicon Valley-based software development firm. He has over 25 years experience in the fields of computer design and software development. He holds a computer engineering degree from the University of Michigan, Ann Arbor and an MBA degree from the University of California, Los Angeles.

We talk: The perfect storm of technology, climate change and technological unemployment
The automation wave Automation replacing human brains as well as brawn Exponential Growth and Moore's Law
Universal Basic Income
Job Stagnation
Economic Singularity
Technological Unemployment
His upcoming book 'Architects of the Artifical Intelligence Revolution'

May 03 2018



Rank #7: EP 123: Finding Time to Lead Seven Practices to Unleash Outrageous Potential with Leslie Peters

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The world is full of leaders, from newly minted entrepreneurs to highly paid CEOs. There are nearly a quarter million CEOs in America alone. But according to a Gallup report, only one in ten people possess the talent that’s required of a CEO. If 90% of people lack innate management skills, how CEOs succeed?

CEOs can build incredible cultures, grow companies, and enhance the bottom line. But without the right guidance, they can just as easily burn out, cause cultures to stagnate, and lead their organisations to ruin.

Drawing from twenty-plus years of working side by side with today’s top leaders, Leadership expert and author of Finding Time to Lead, Leslie Peters pulls back the leadership curtain to reveal the shifts, practices, and tools that move leaders past the status quo.

We explore:
Why “having all the answers” ultimately sabotages success
How to recognise if busy-ness is, in fact, a sign of anxiety or discomfort
Why there’s no such thing as a perfectly crafted corporate message
How the lack of a counter-narrative can bring a CEO down
How to lead change in a way that brings people along
Three great shifts as leader:
From doing to being
From knowing to understanding
From reacting to responding

Sep 30 2018



Rank #8: The Polymath: Unlocking the Power of Human Versatility with author Waqās Ahmed

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Do you feel restricted by your career or profession?

Do you feel you are not doing what you would really like to do?

Are you good at many things, but feel you cannot do them for fear of appearing odd or going against the grain?

You may just be a Polymath and that is a major gift!

Every human is born with multifarious potential.

Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one?

We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress.

Following a series of exchanges with the world's greatest historians, futurists, philosophers and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted 'hyper-specialisation.'

In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfil their many-sided potential. Not only does this enhance individual fulfilment, but in doing so, facilitates a conscious and creative society that is both highly motivated and well equipped to address the complexity of 21st-century challenges.

We discuss:
What is a Polymath?
How did we get to this age of specialisation?
Polymaths through time
Polymathy as a gift
Polymaths in an age of Artificial Intelligence
Educational Reform
Workplace Reform
Social Reform
A cognitive Revolution?

More about Waqās here:

Jul 18 2019



Rank #9: The Creative Curve: How to Develop the Right Idea, at the Right Time with Allen Gannett

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We have been spoon-fed the notion that creativity is the province of genius - of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.  

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what is called “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.  

Our guest on this episode reveals the four laws of creative success and identifies the common patterns behind their achievement.

We welcome Big Data entrepreneur, CEO of Trackmaven and author of the fantastic “Creative Curve” Allen Gannett.

On this episode we talk:
The origin of the creativity myth
The myth of the lightbulb moment
The patterns behind the creative curve
The four laws of the creative curve:
Law of consumption
Law of imitation
Law of creative communities
Law of iterations
The social acceptance of ideas
The significance of the mere exposure effect
Psychological safety
Ben and Jerrys as champions of the creative curve

More about Allen Gannet here:

Oct 12 2018



Rank #10: EP 89: How to Think Fast, Find Your Focus and Sharpen Your Concentration with Joseph Cardillo PhD

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From Buddhist monks to the early stages of psychology, attention has been deemed a vital element of success.

In a world vying for our attention, if we can become masters of this attention, we can lead happier more present lives.

Dr Joseph Cardillo is this week’s guest. He is a martial artist, doctor and author of: ’Body Intelligence - Harness Your Body's Energies for Your Best Life’, ‘The Five Seasons’, ‘Your Playlist Can Change Your Life’,  ‘Be Like Water’, ‘Bow to Life’ and the focus of today’s show Can I Have Your Attention? How to Think Fast, Find Your Focus and Sharpen Your Concentration’.

We explore some of the attention building exercises and processes outlined in his book and how we can reset our increasing attention deficit. We discuss how we can maximise our attention at work, in key moments where we are about to “lose our mind”.

We discuss how we can give our children the tools for better sleep as well as ourselves. We touch on how we can be victims of unintentional bias. Finally, Joseph emphasises the merits of meditation and the myriad benefits it can give us.

You can find out more about Joe and find all his books here:

Mar 04 2018



Rank #11: EP 104: The Importance of Energy, Diverse Thinkers, Empaths and Intuitive Thinking

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“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Steve Jobs

We are forever in a rush In a high-tech volatile society, we barely have time to enjoy our lives and we tolerate tired joyless states. We talk to the pioneer of energy psychiatry Judith Orloff M.D.

Judith is a psychiatrist, an empath and intuitive healer, and is on the UCLA Psychiatric Clinical Faculty.

She synthesises the pearls of traditional medicine with cutting edge knowledge of intuition, energy, and spirituality. Judith also specialises in treating empaths and highly sensitive people in her private practice.

She passionately believes that the future of medicine involves integrating all this wisdom to achieve total wellness.

Dr. Orloff’s work has been featured on The Today Show, CNN, Oprah and USA Today.

We talk about recognising energy vampires, energy zones, diversity, innovation, tuning in to our intuition and some tips for us to use in the workplace to avoid workaholism and burnout.

You can find out more about Judith and her books here:

Jun 08 2018



Rank #12: EP 122: Daniel Siegel M.D. - Aware: The Science and Practice of Presence

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“A mind that is stretched to a new idea never returns to its original dimension.” – Oliver Wendell Holmes

This episode aims to introduce practical instruction for mastering the Wheel of Awareness, a life-changing tool for cultivating more focus, presence, and peace in our lives.

We will explore:
The science that underlies meditation’s effectiveness
How to harness the power of the principle “Where attention goes, neural firing flows, and neural connection grows.”
How developing a Wheel of Awareness practice to focus attention, open awareness, and cultivate kind intention can help us grow a healthier brain and reduce fear, anxiety, and stress in our lives.
Whether we have no experience with a reflective practice or are an experienced practitioner, we are going to explore this hands-on guide that will enable you to become more focused and present, as well as more energized and emotionally resilient

Our guest is the author of 4 New York Times bestsellers and I’m sure today’s book Aware will be a fifth. His books include:

The Developing Mind
Parenting from the Inside Out
The Mindful Brain
The Mindful Therapist
A Pocket Guide to Interpersonal Neurobiology
The Whole-Brain Child
No-Drama Discipline
The Yes Brain
And the focus of today’s episode:
Aware The Science And Practice Of Presence—A Complete Guide To The Groundbreaking Wheel Of Awareness Meditation Practice

More about Dan Siegel here:
TEDx Prague we refer to in the show:
Wheel of Awareness

Sep 23 2018



Rank #13: The Biology of Belief: Unleashing the Power of Consciousness with Bruce H. Lipton, Ph.D.

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Stunning new scientific discoveries about your brain’s functioning show that all the cells of your body are affected by your thoughts. Our guest is a renowned cell biologist and describes the precise molecular pathways through which this occurs. Using simple language, humour, and everyday examples, he explains how the new science of epigenetics is revolutionising our understanding of the link between mind and matter, and the profound effects it has on our personal lives and the collective life of our species.

We talk:

How stem cells work
How we could increase the length of our lives
How we should encourage children
The subconscious versus the conscious mind
How we download negative programming as childen
How we self sabotage
How we mostly end up like our parents
How changing your consciousness changes the character of your life
The Placebo Effect
The Nocebo Effect
Why Love is important
95% of the day we are self critical
How we sabotage our relationships
Solutions for how to reprogramme our subconscious

More about Bruce here:

May 31 2019

1hr 3mins


Rank #14: How to be Heard: Secrets for Powerful Speaking and Listening with Julian Treasure

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“We teach our children how to read and write, but not how to speak and listen. Listening is untaught and usually unpractised. Our amazing human voice is marginalised as we communicate more and more through text, not spoken word.” - Julian Treasure (5xTED talk speaker and author)

Have you ever felt like you're talking, but nobody is listening?

Wouldn’t it be nice to know how to speak so that people listen – and how to listen so that people feel heard.

Our guest today is a leading sound expert and demonstrates via interviews with world-class speakers, professional performers and CEOs atop their field, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships and our impact in the world.

We welcome 5 time TED speaker and author of "How to be Heard: Secrets for Powerful Speaking and Listening" Julian Treasure.

We explore:
How to listen and why we don’t
How Sound impacts us all
How to make sound work for you and improve your wellbeing, effectiveness and happiness
Why listening matters. How listening and speaking affect one another
Our listening filters, and how to use them
How “open workspaces/offices” impact listening
The 7 deadly sins of speaking and listening, and how to avoid them
The 4 leeches of conversation
The 4 Cs of conscious communication: Commitment, Consciousness, Compassion, Curiosity
RASA: (Juice in Sanskrit) - Receive (pay attention to the other person), Appreciate (via little sounds), Summarise, Ask
HARAH: Humility, Awareness, Respect, Attention, Humour
HAIL: Honesty, Authenticity, Integrity, and Love
Some exercises we can do every day
A bonus link for video exercises for Innovation show listeners

Julian has kindly offered our listeners 5 free videos to become a better speaker available here:

May 04 2019



Rank #15: Lifescale: How to Live a More Creative, Productive, and Happy Life with author Brian Solis

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Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt, and decreased creativity are just some effects coming to light in an age of digital distraction. It's time to reclaim our lives. It's time to take control.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies.
Author Brian Solis knows first-hand. He struggled with distraction and all of its ill-effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives.

Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (aka the endless scroll), we can learn to manage our time and inspire our own lives to bring meaning back—without sacrificing the benefits that our devices bring us. 

This episode is shorter than usual because our guest has just started a new business, you can find Brian Solis here:

Oct 17 2019



Rank #16: EP 95: How to Communicate Thanks and Appreciation in the Workplace with Dr Paul White

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Psychologist, Speaker, Consultant and Author of The 5 Languages of Appreciation in the Workplace and Sync or Swim Dr Paul White shares the keys to authentically and effectively communicating appreciation in the workplace.

In this ear-opening chat, we realise how we can improve our company by changing our language.

We look at the problems, there are a lot of them:
90% of American Companies have a recognition programme
Yet, most workers receive no recognition!
The No.1 reason people leave their jobs is not feeling appreciated
67% say more motivated by praise than anything else
Labour turnover is one of the significant causes of declining productivity and sagging morale
Visible costs to turnover:
Candidate travel

More importantly, we explore the solutions with the 5 languages of appreciation:
Words of Affirmation
Quality Time 
Acts of Service 
Tangible gifts
Physical Touch

Enjoy and find out more about Dr Paul White here:

Here is the post Paul mentioned during the show:

Apr 07 2018



Rank #17: Unlocking Creativity: How to Solve Any Problem by Shifting Creative Mindsets with Michael Roberto

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“A common trend we see is that experts in a field can become dogmatic and close-minded over time and they simply lose some of the intellectual curiosity that they had at the outset of their careers. And because they fail to question certain assumptions that they've made historically they aren’t listening to those new voices.” - Michael Roberto

Today’s episode is an exploration of the creative process and how organisations can clear the way for innovation. 
In many organisations, creative individuals face stubborn resistance to new ideas. 

Managers and executives often reject innovation and unconventional approaches due to misplaced allegiance to the status quo. 
Questioning established practices or challenging prevailing sentiments is frequently met with stiff resistance. 

In this climate of stifled creativity and inflexible adherence to conventional wisdom, potentially game-changing ideas are dismissed outright. 
Senior leaders claim to value creativity, yet often lack the knowledge to provide a creative framework. 

More on Mike here:

Nov 14 2019



Rank #18: Master Your Mind: Counterintuitive Strategies to Refocus Your Runaway Brain with Roger Seip

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Today’s episode offers a bit of perspective and a lot of insight for anyone seeking long-term success.
Success in business is spelled M-O-R-E: better results, faster growth, more revenue, greater efficiency.
Do more. Make more. Achieve more.
And do it now. Eventually, ambition turns to stress, then to frenzy, then to emptiness as once-ambitious workers endlessly trudge the hamster wheel chasing the next promotion.
While top-level performance is the holy grail of business at all levels, there is another, much better way to achieve it: slow down.
Yes, you read that right--S-L-O-W. This is your permission to jump off of the hamster wheel.

Slowing down is not a luxury, it is a necessity. A frenetic brain simply doesn't perform at optimal levels. By maintaining a snail's pace, you actually achieve better results--at rocket speed--because you're firing on all cylinders. You'll think of new things, approach old problems from new perspectives, and breathe a breath of fresh air into everything you do. This book shows you how to achieve this state of steady, sustainable fire, and how to get further by crawling than you ever did while attempting to fly.

Learn how slowing down can lead to better, faster results
Achieve optimal performance thought patterns
Enhance your creativity and effectiveness
Build energy, revenue, and good health in a self-sustaining way

You know you're capable of more, but the stress is eating away at your body, your brain, and your soul. Relax, take a deep breath, and buckle down. Clear your mind, and then put it to work. Stop juggling and start doing. Master Your Mind shows you how to supercharge your trajectory by taking it S-L-O-W.

More about Roger here:

Dec 05 2019

1hr 4mins


Rank #19: EP 110: The Truth about Consumers and the Psychology of Shopping - Consumer.ology with Philip Graves

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If we depend on market research to dictate business decisions, today's guest explains how this is a big mistake. Market research cannot predict buying decisions because it focuses on the conscious mind, like most of our daily decisions in life and business. we make them unconsciously.

With corporate risk aversion at an all-time high, it’s no surprise that marketing professionals increasingly reach for market research to support their strategies. Then, if products and marketing campaigns fail, they blame the research.

While this episode is invaluable for all business owners and marketers – it will equally help us understand any customer better, but also understand ourselves.
Today’s guest has had no hesitation in calling out a multi-billion dollar industry for its frailties and suggesting a better way. We welcome consumer behaviour expert and author of the best-seller ‘Consumerology: The Truth about Consumers and the Psychology of Shopping’, Philip Graves

We talk:
Focus groups versus real life situations
Why Asking Is Fruitless
Brand Fails such as New Coke and The Post Office rebranding as Consignia
How brands like Red Bull succeeded in face of bad focus group research
Simplification and Stickiness
The misattributing of consultancy spend
The importance of the entrepreneurial gut feeling
The importance of Social proof
The biases that sway our decisions
The AFECT Model Analysis (of behavioural data) Frame (of mind) “Environment”  “Covert study” “Timeframe”

You can find out more about Philip including where to buy his book here:

Jul 14 2018



Rank #20: The Master and His Emissary: The Divided Brain with Iain McGilchrist

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This episode touches on a pioneering account that sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true?
Drawing on a vast body of experimental research, our guest argues that while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side, which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour, and value. 
We welcome the author of The Master and His Emissary: The Divided Brain and the Making of the Western World, Iain McGilchrist

Iain’s website:

The RSA animation Iain refers to:

Jordan Peterson and Iain having a chat:

Nov 07 2019

1hr 29mins