Patrick Renvoisé's guest appearances

Patrick Renvoisé

The Innovation Show

Product: Knowledge — the Product Marketing Podcast

QuickRead Podcast - Free book summaries

Advertising Stories

Jeremy Gutsche

Geoffrey West

Bill Burnett

Leonard Mlodinow

Steve Blank

David Deutsch

Rob Fitzpatrick

Bruce H. Lipton

Aubrey de Grey

Debra Corey

Nir Eyal

Frans de Waal

L. David Marquet

Seth Godin

Joel Beckerman

OwlTail

Christophe Morin

Learn all about the psychology of sales. Have you ever thought about the human brain in the style of the children’s movie Inside Out? If you saw the film, you might remember that the brain served as a control center and was operated by a spectrum of emotions. Joy, Sadness, Fear, and Anger worked together to keep the brain functional by pressing a host of relevant buttons. Well, believe it or not, the brain actually works in a very similar way! In fact, the brain of every human comes equipped with a “buy button” that will motivate them to purchase what you’re selling! You just have to know where that button is and how to press it. Neuromarketing (2002) is your guide to making that happen. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

Learn all about the psychology of sales. Have you ever thought about the human brain in the style of the children’s movie Inside Out? If you saw the film, you might remember that the brain served as a control center and was operated by a spectrum of emotions. Joy, Sadness, Fear, and Anger worked together to keep the brain functional by pressing a host of relevant buttons. Well, believe it or not, the brain actually works in a very similar way! In fact, the brain of every human comes equipped with a “buy button” that will motivate them to purchase what you’re selling! You just have to know where that button is and how to press it. Neuromarketing (2002) is your guide to making that happen. Do you want more free book summaries like this? Download our app for free at <a href="https://www.QuickRead.com/App" rel="nofollow" target="_blank">https://www.QuickRead.com/App</a> and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

Summary of Neuromarketing by Patrick Renvoisé & Christophe Morin | Free Audiobook

What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chief Persuasion Officer, Patrick has helped over 100,000 CEOs identify and target the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shares his simple, proven scientific methodology to create desire and entice people to buy your product. Using sophisticated physiological measurements, measuring brainwaves and tracking eye movements, Patrick’s team discovered that what people say does not reflect what they truly want. Patrick has identified that decision-making is governed not by the rational neocortex (known as System Two), but by the ancient primal brain, or System One. The primal brain only recognizes six stimuli—which Patrick tells you how to trigger using four specific steps.If you’re a product marketer and want to start leveraging brain science to sell MUCH more, you don't want to miss this episode.Graphos Product: https://www.graphosproduct.comRead the episode transcript, our blog and learn about our unique product marketing servicesSalesBrain:https://www.salesbrain.comBuy "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain" at AmazonBuy "The Persuasion Code" at Amazon

What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chief Persuasion Officer, Patrick has helped over 100,000 CEOs identify and target the secret Buy Button inside their customer's brain. The co-author of <a href="https://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain/dp/B00FDYTW7U" rel="nofollow" target="_blank">"Neuromarketing"</a> and <a href="https://www.amazon.com/Persuasion-Code-Neuromarketing-Persuade-Anywhere-ebook/dp/B07H9GZMDH" rel="nofollow" target="_blank">"The Persuasion Code,"</a> Patrick shares his simple, proven scientific methodology to create desire and entice people to buy your product. Using sophisticated physiological measurements, measuring brainwaves and tracking eye movements, Patrick’s team discovered that what people say does not reflect what they truly want. Patrick has identified that decision-making is governed not by the rational neocortex (known as System Two), but by the ancient primal brain, or System One. The primal brain only recognizes six stimuli—which Patrick tells you how to trigger using four specific steps.If you’re a product marketer and want to start leveraging brain science to sell MUCH more, you don't want to miss this episode.<a href="https://www.graphosproduct.com/" rel="nofollow" target="_blank">Graphos Product: </a> <a href="https://www.graphosproduct.com" rel="nofollow" target="_blank">https://www.graphosproduct.com</a> Read the episode transcript, our blog and learn about our unique product marketing services<a href="https://www.salesbrain.com" rel="nofollow" target="_blank">SalesBrain:</a> <a href="https://www.salesbrain.com" rel="nofollow" target="_blank">https://www.salesbrain.com</a><a href="https://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain/dp/B00FDYTW7U" rel="nofollow" target="_blank">Buy "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain"</a> at Amazon <a href="https://www.amazon.com/Persuasion-Code-Neuromarketing-Persuade-Anywhere-ebook/dp/B07H9GZMDH" rel="nofollow" target="_blank">Buy "The Persuasion Code"</a> at Amazon

The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process.Today’s guest is the founder of SalesBrain, the world’s first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today’s guest makes understanding the complex science of persuasion simple.We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages.This strategy of persuasion is useful in both business and personal success. Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick RenvoiseThis strategy of persuasion is useful in both business and personal success. Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick RenvoiséWe share some of the 188 cognitive biasesWe talk recency bias and primacy biasWe share the candy equation, the gain maximisation bet and the loss avoidance betWe discuss how the biases can be unlocked to maximise our sales or marketing messagesPatrick shares what is happening with our brains and our emotions and how they impact and guide our choicesPatrick shows how marketers need to create the emotion that nudges people towards your product and brandPatrick discusses how we can unlock sales using the Salesbrain models and NeuroMapPatrick shares the 6 stimuli for persuasive messagesWe discuss the 6 persuasion elements and the 7 persuasion catalystsMore about Patrick Renvoisé and Neuromarketing here:https://www.salesbrain.com/The book is here:http://a.co/d/gxUGe0H

The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process. Today’s guest is the founder of SalesBrain, the world’s first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today’s guest makes understanding the complex science of persuasion simple. We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages. This strategy of persuasion is useful in both business and personal success.  Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoise This strategy of persuasion is useful in both business and personal success.  Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoisé We share some of the 188 cognitive biases We talk recency bias and primacy bias We share the candy equation, the gain maximisation bet and the loss avoidance bet We discuss how the biases can be unlocked to maximise our sales or marketing messages Patrick shares what is happening with our brains and our emotions and how they impact and guide our choices Patrick shows how marketers need to create the emotion that nudges people towards your product and brand Patrick discusses how we can unlock sales using the Salesbrain models and NeuroMap Patrick shares the 6 stimuli for persuasive messages We discuss the 6 persuasion elements and the 7 persuasion catalysts More about Patrick Renvoisé and Neuromarketing here: <a href="https://www.salesbrain.com/" rel="nofollow" target="_blank">https://www.salesbrain.com/</a> The book is here: <a href="http://a.co/d/gxUGe0H" rel="nofollow" target="_blank">http://a.co/d/gxUGe0H</a>

EP 133: The Persuasion Code, Neuromarketing with Patrick Renvoisé