Here are a few of the things I’m doing over the next few weeks to prepare me for the new year. On today’s episode Russell talks about some basic rules of thumb to use to feel much better and more energized. He also lays out his new years strategy and what he’ll be focusing on each day. Here are some awesome things in this episode:  Russell gives some interesting menu ideas to help you feel better and dominate the world. He goes over his strategy for the new year to be able to focus on different aspects of his business. And he also gives you some new ideas about different networks you can use to advertise other than Facebook.  So listen below to hear Russell’s strategy to be able to hit the new year running! ---Transcript--- Hey everyone, good morning. This is Russell and welcome to Marketing In Your Car. All right, all right, all right. As you can probably tell, I sound a little better today than I did yesterday. I wanted to send you guys that message from my death bed, so you could … Two reasons: One, I wanted to document it for myself, how crappy I felt. And number two, I wanted to make a point that most people are living like zombies and they don’t even know it. If you just change a couple little things, you feel so much better. Especially, when you’re trying to dominate and take over the world. You’ve got to feel good if you’re going to take over the world. If not, you’re kind of in trouble. The whole way around it’s not good. I wanted to give you guys some practical advice today, because some of you guys aren’t going to want to change your diet and do a bunch of crazy things. Some of you guys don’t want to lose weight, you just want to feel amazing all day. Here is the basic rule of thumb, if you just want to feel amazing so you can dominate everybody. Step one, first thing in the morning, do not eat any carbs or any protein. Your day needs to begin on fats. That’s it. Just fats. What that means is, if you are a coffee drinker I’d recommend googling, Bullet Proof Coffee, and learn how to make that. If you’re not a coffee drinker like me, you can make a variation of that. Basically, it’s high fats. What you’re looking for are: butter, MCT oil, and if you are going to eat a whole food its going to be avocado. That’s your morning domination. I did a Periscope the other day called the avocado bomb, which if you missed it, go search avocado bomb on the blog or if you go to Marketingquickiesshow.com, you can see it there as well. Basically, it’s an avocado, you chop it in half, you pull out the seed, you throw some salt on it, where the pit came out you fill those full of MCT oil, and you eat that. That’s like an amazing breakfast. All you eat for breakfast are fats. That’s rule number one. Rule number two, is the first time you introduce proteins into your diet is around lunchtime. Lunchtime you can have tons of vegetables, lots of oil again, fats are good, and then if you want to introduce some meat; that is where you introduce it is at lunch. Still, there are no carbs. The second you have carbs, you’re done. Your day’s just screwed at that point. You should just go to bed, because it’s pretty much over. We start introducing proteins at lunch if you want to. Dinner time is where you have it more complete; where you have your fats, your proteins, and then you can introduce a carb at dinner. At that point, you are just going to go to bed anyways, so it doesn’t matter if you feel like crap. The carbs we’re introducing, though, are not going to be donuts and stuff like that. Usually, what I’m going to have is sweet potatoes or yams. If you go to Whole Foods or probably most stores, they have bagged, pre-chopped up sweet potatoes that are awesome. They taste like candy. Just taking those, basically, you’re eating your chicken, your broccoli, asparagus, whatever, and then some of those. That’s your dinner. If you guys just did that alone, most of you would probably start losing weight; but you would definitely start dominating more, because you wouldn’t feel tired. First time you feel tired is after dinner; but because it’s yams and not donuts, it wouldn’t be a bad tired. It would be like, “I feel good. This gave me the glycogen boost.” I don’t know. The health guys are probably making fun of me, because I don’t really know what I’m talking about. I just know how I feel when I do it this way. That’s it. High fat. Leading with high fat in the morning. Introducing proteins at lunch. If you want carbs, then have them at dinner. If you just follow that alone, you’ll feel amazing. I feel great today. The next day, all I did this morning was I drank some butter, and I feel great. I, almost, hate having lunch, because that’s when I start introducing some of the other stuff. I just like having just this. There’s my hint for those who are wondering how to quickly get out of a slump, and it’s amazing. Yesterday, I was feeling like crap, so about lunchtime I had my high fat thing, and it just flipped it all around. I felt better almost instantly afterwards. It’s amazing how much your body is craving, your brain needs the high fats. Avocados, MCT oil, and butter; that is the staple of your diet, if you want to feel amazing. With that said, I’m headed to the office today. It’s a couple days before New Year’s, and my job is to get a bunch of stuff done so that when we hit January 1st, I can run really, really, really fast. A couple things, if you’ve been listening to the podcast, especially, over the last week or so; I did one sharing with you guys the business model for the year. That’s our business model. We’ve got two core businesses. One is DotComSecrets, which is the training side of our business. Then, ClickFunnels, which is the ClickFunnels side of the business. In both of those businesses, we have a webinar that will be happening once a week. The other cool thing I was listening to Justin and Tara over at 8minutemillionaire.com, their podcast is the only podcast I really listen to right now. I really enjoy it, so you guys should go check theirs out if you’re not listening to it yet. They were talking about compartmentalizing, and how they structure their day. For them, Thursday is content day, and things like that. I really like that a lot. In fact, I’m going to go, and today one of my goals is to figure out my week. Where I know every Thursday is sales day. All I’m doing Thursday, I’m waking up, I have nothing else on the docket, except for selling. I’m going to be doing a webinar for DotComSecrets, and the webinar for ClickFunnels and that’s it. When those are done, I go home and I don’t do anything else. Thursday is sales day. That’s all I’m allowed to do, and I’m going to figure out what the other days like, Monday, Tuesday, Wednesday are maybe Funnel days. I hope, those are my favorite days. Friday might be content day, where I’m building out the content for the next thing. That’s where I’m leaning towards. I’m going to be planning out my weekly schedule, and really start to focus on that this year, as well. I think, before, I’m kind of all over the place; where I’m doing this and I’m doing that and I’m everywhere. As opposed to, Friday is content day, therefore, what I have to do today is I’ve got to write three blog posts, ten emails on both companies, all the emails, record these two modules for this training, and blah, blah, blah. Whatever those things are, but it’s just content day and that whole day is only allowed to build content. I’m not allowed to build on Funnels. I’m not allowed to do anything else. Then, maybe Monday, Tuesday, Wednesday are Funnel days. Really, Monday would be advertising day. Tuesday, Wednesday are Funnel days. Thursday’s sales day. Friday content days. I don’t know. Something like that. See how powerful that is, if you know that going into it. Most of us, our brains go to what we enjoy the most. To me, my favorite thing is building stuff. The problem of building stuff is, in and of itself, it doesn’t make you any money. Things that make you money are marketing and sales. The funnel is the thing in the middle that converts that, but I’ve got to be selling and I’ve got to be marketing. Monday might be my marketing day, where I’m sitting down with John for an hour, who does all of our ad stuff; Brent, who does our inbound stuff; Dave, who’s doing our partnership stuff; and having one hour each with those guys. Just planning, brainstorming, figuring out, moving the needle forward, so that day’s all focused on how to get new blood in. Tuesday, Wednesday focused on building cool stuff. Thursday sales. Friday content. I’m kind of liking that. Anyways, I’ll figure it out for sure. I recommend for you guys is figure out some kind of schedule as well. If you don’t block out time for the necessities with stuff you have to do to make money; I promise you that all the stuff you want to do will creep in and drown the things that you really need to do. I know this from experience. When we were doing webinars consistently, we made way more money, and then I’m like, “Oh. Let’s do automated webinars.” Then, I started … When the focus is off of sales, everything drops, so trying to make it where we really have hard focuses like that. That’s my game plan, and I recommend you guys doing something similar, so when we hit January 1st, which is not far off, we can all run really, really, really quick. That is kind of what’s happening over here. I hope that gives you some ideas. What else is awesome? I don’t want to leave you guys while I’ve got you here. So many fun things that we’re think about, doing, and talking about. A couple other things that we’re going to be doing this year that hopefully give you guys some ideas, as well. Everyone, I think, has become so reliant on Facebook ads. It’s become the crutch for almost everyone. It scares me for my own business, for your guy’s, and everybody’s. This year, I recommend trying to find out new sources for you. A couple of things we’re doing; some of you know Success Magazine, we’re going to be buying some ads in Success Magazine. Plus, their online stuff, we’re going to be testing out a whole bunch of things there. Our dream clients are reading and subscribed there. That’s one big thing we’re going to be focusing on. Also, I’m excited for this. I’m not sure if you guys have ever been to advertising.com, but really cool advertising platform that we haven’t tested yet. I’m going to spend some time in January trying to learn that network. They’ve got really good customization, where we can target business owners, entrepreneurs, and things like that. You’ll see if you go to advertising.com; you see what it is and how it is. I haven’t used it yet, so I’m not sure. I’m going to be focusing a lot more on that and those types of things, just to diversify. We’re also going to be focusing, and I’ll be sharing this with the inner circle in a couple weeks when they’re all up here; but focusing hard on building up conservative, Republican lists. I think over the next twelve months is going to be a chance, for those who take advantage of it, to build up million plus person email list and Facebook followings in the political arena. Just so you guys know on our side, we buy a lot of ads on political lists. If I can be the one who controls that political lists, that’s even better. Right? That’s one of the big focuses that we’ve got for this year, as well. Just some hints for some cool things that we’re doing on our side. That’s about it. All right guys. I’ve laid down some hints. Given you guys some ideas. Hopefully, gives you some fuel for today to think through some things. Hopefully, change your diet a little bit, so you have a little more energy. A little more focus, so you can take over the world. With that said, I am pretty much at the office, you guys. I’m going to bounce. Have an amazing day. We will talk to you guys all again very, very soon. Bye.

Here are a few of the things I’m doing over the next few weeks to prepare me for the new year. On today’s episode Russell talks about some basic rules of thumb to use to feel much better and more energized. He also lays out his new years strategy and what he’ll be focusing on each day. Here are some awesome things in this episode: <ul> <li>Russell gives some interesting menu ideas to help you feel better and dominate the world.</li> <li>He goes over his strategy for the new year to be able to focus on different aspects of his business.</li> <li>And he also gives you some new ideas about different networks you can use to advertise other than Facebook.</li> </ul> So listen below to hear Russell’s strategy to be able to hit the new year running! ---Transcript--- Hey everyone, good morning. This is Russell and welcome to Marketing In Your Car. All right, all right, all right. As you can probably tell, I sound a little better today than I did yesterday. I wanted to send you guys that message from my death bed, so you could … Two reasons: One, I wanted to document it for myself, how crappy I felt. And number two, I wanted to make a point that most people are living like zombies and they don’t even know it. If you just change a couple little things, you feel so much better. Especially, when you’re trying to dominate and take over the world. You’ve got to feel good if you’re going to take over the world. If not, you’re kind of in trouble. The whole way around it’s not good. I wanted to give you guys some practical advice today, because some of you guys aren’t going to want to change your diet and do a bunch of crazy things. Some of you guys don’t want to lose weight, you just want to feel amazing all day. Here is the basic rule of thumb, if you just want to feel amazing so you can dominate everybody. Step one, first thing in the morning, do not eat any carbs or any protein. Your day needs to begin on fats. That’s it. Just fats. What that means is, if you are a coffee drinker I’d recommend googling, Bullet Proof Coffee, and learn how to make that. If you’re not a coffee drinker like me, you can make a variation of that. Basically, it’s high fats. What you’re looking for are: butter, MCT oil, and if you are going to eat a whole food its going to be avocado. That’s your morning domination. I did a Periscope the other day called the avocado bomb, which if you missed it, go search avocado bomb on the blog or if you go to <a href="http://Marketingquickiesshow.com" rel="nofollow" target="_blank">Marketingquickiesshow.com</a>, you can see it there as well. Basically, it’s an avocado, you chop it in half, you pull out the seed, you throw some salt on it, where the pit came out you fill those full of MCT oil, and you eat that. That’s like an amazing breakfast. All you eat for breakfast are fats. That’s rule number one. Rule number two, is the first time you introduce proteins into your diet is around lunchtime. Lunchtime you can have tons of vegetables, lots of oil again, fats are good, and then if you want to introduce some meat; that is where you introduce it is at lunch. Still, there are no carbs. The second you have carbs, you’re done. Your day’s just screwed at that point. You should just go to bed, because it’s pretty much over. We start introducing proteins at lunch if you want to. Dinner time is where you have it more complete; where you have your fats, your proteins, and then you can introduce a carb at dinner. At that point, you are just going to go to bed anyways, so it doesn’t matter if you feel like crap. The carbs we’re introducing, though, are not going to be donuts and stuff like that. Usually, what I’m going to have is sweet potatoes or yams. If you go to Whole Foods or probably most stores, they have bagged, pre-chopped up sweet potatoes that are awesome. They taste like candy. Just taking those, basically, you’re eating your chicken, your broccoli, asparagus, whatever, and then some of those. That’s your dinner. If you guys just did that alone, most of you would probably start losing weight; but you would definitely start dominating more, because you wouldn’t feel tired. First time you feel tired is after dinner; but because it’s yams and not donuts, it wouldn’t be a bad tired. It would be like, “I feel good. This gave me the glycogen boost.” I don’t know. The health guys are probably making fun of me, because I don’t really know what I’m talking about. I just know how I feel when I do it this way. That’s it. High fat. Leading with high fat in the morning. Introducing proteins at lunch. If you want carbs, then have them at dinner. If you just follow that alone, you’ll feel amazing. I feel great today. The next day, all I did this morning was I drank some butter, and I feel great. I, almost, hate having lunch, because that’s when I start introducing some of the other stuff. I just like having just this. There’s my hint for those who are wondering how to quickly get out of a slump, and it’s amazing. Yesterday, I was feeling like crap, so about lunchtime I had my high fat thing, and it just flipped it all around. I felt better almost instantly afterwards. It’s amazing how much your body is craving, your brain needs the high fats. Avocados, MCT oil, and butter; that is the staple of your diet, if you want to feel amazing. With that said, I’m headed to the office today. It’s a couple days before New Year’s, and my job is to get a bunch of stuff done so that when we hit January 1st, I can run really, really, really fast. A couple things, if you’ve been listening to the podcast, especially, over the last week or so; I did one sharing with you guys the business model for the year. That’s our business model. We’ve got two core businesses. One is DotComSecrets, which is the training side of our business. Then, ClickFunnels, which is the ClickFunnels side of the business. In both of those businesses, we have a webinar that will be happening once a week. The other cool thing I was listening to Justin and Tara over at <a href="http://8minutemillionaire.com" rel="nofollow" target="_blank">8minutemillionaire.com</a>, their podcast is the only podcast I really listen to right now. I really enjoy it, so you guys should go check theirs out if you’re not listening to it yet. They were talking about compartmentalizing, and how they structure their day. For them, Thursday is content day, and things like that. I really like that a lot. In fact, I’m going to go, and today one of my goals is to figure out my week. Where I know every Thursday is sales day. All I’m doing Thursday, I’m waking up, I have nothing else on the docket, except for selling. I’m going to be doing a webinar for DotComSecrets, and the webinar for ClickFunnels and that’s it. When those are done, I go home and I don’t do anything else. Thursday is sales day. That’s all I’m allowed to do, and I’m going to figure out what the other days like, Monday, Tuesday, Wednesday are maybe Funnel days. I hope, those are my favorite days. Friday might be content day, where I’m building out the content for the next thing. That’s where I’m leaning towards. I’m going to be planning out my weekly schedule, and really start to focus on that this year, as well. I think, before, I’m kind of all over the place; where I’m doing this and I’m doing that and I’m everywhere. As opposed to, Friday is content day, therefore, what I have to do today is I’ve got to write three blog posts, ten emails on both companies, all the emails, record these two modules for this training, and blah, blah, blah. Whatever those things are, but it’s just content day and that whole day is only allowed to build content. I’m not allowed to build on Funnels. I’m not allowed to do anything else. Then, maybe Monday, Tuesday, Wednesday are Funnel days. Really, Monday would be advertising day. Tuesday, Wednesday are Funnel days. Thursday’s sales day. Friday content days. I don’t know. Something like that. See how powerful that is, if you know that going into it. Most of us, our brains go to what we enjoy the most. To me, my favorite thing is building stuff. The problem of building stuff is, in and of itself, it doesn’t make you any money. Things that make you money are marketing and sales. The funnel is the thing in the middle that converts that, but I’ve got to be selling and I’ve got to be marketing. Monday might be my marketing day, where I’m sitting down with John for an hour, who does all of our ad stuff; Brent, who does our inbound stuff; Dave, who’s doing our partnership stuff; and having one hour each with those guys. Just planning, brainstorming, figuring out, moving the needle forward, so that day’s all focused on how to get new blood in. Tuesday, Wednesday focused on building cool stuff. Thursday sales. Friday content. I’m kind of liking that. Anyways, I’ll figure it out for sure. I recommend for you guys is figure out some kind of schedule as well. If you don’t block out time for the necessities with stuff you have to do to make money; I promise you that all the stuff you want to do will creep in and drown the things that you really need to do. I know this from experience. When we were doing webinars consistently, we made way more money, and then I’m like, “Oh. Let’s do automated webinars.” Then, I started … When the focus is off of sales, everything drops, so trying to make it where we really have hard focuses like that. That’s my game plan, and I recommend you guys doing something similar, so when we hit January 1st, which is not far off, we can all run really, really, really quick. That is kind of what’s happening over here. I hope that gives you some ideas. What else is awesome? I don’t want to leave you guys while I’ve got you here. So many fun things that we’re think about, doing, and talking about. A couple other things that we’re going to be doing this year that hopefully give you guys some ideas, as well. Everyone, I think, has become so reliant on Facebook ads. It’s become the crutch for almost everyone. It scares me for my own business, for your guy’s, and everybody’s. This year, I recommend trying to find out new sources for you. A couple of things we’re doing; some of you know Success Magazine, we’re going to be buying some ads in Success Magazine. Plus, their online stuff, we’re going to be testing out a whole bunch of things there. Our dream clients are reading and subscribed there. That’s one big thing we’re going to be focusing on. Also, I’m excited for this. I’m not sure if you guys have ever been to <a href="http://advertising.com" rel="nofollow" target="_blank">advertising.com</a>, but really cool advertising platform that we haven’t tested yet. I’m going to spend some time in January trying to learn that network. They’ve got really good customization, where we can target business owners, entrepreneurs, and things like that. You’ll see if you go to <a href="http://advertising.com" rel="nofollow" target="_blank">advertising.com</a>; you see what it is and how it is. I haven’t used it yet, so I’m not sure. I’m going to be focusing a lot more on that and those types of things, just to diversify. We’re also going to be focusing, and I’ll be sharing this with the inner circle in a couple weeks when they’re all up here; but focusing hard on building up conservative, Republican lists. I think over the next twelve months is going to be a chance, for those who take advantage of it, to build up million plus person email list and Facebook followings in the political arena. Just so you guys know on our side, we buy a lot of ads on political lists. If I can be the one who controls that political lists, that’s even better. Right? That’s one of the big focuses that we’ve got for this year, as well. Just some hints for some cool things that we’re doing on our side. That’s about it. All right guys. I’ve laid down some hints. Given you guys some ideas. Hopefully, gives you some fuel for today to think through some things. Hopefully, change your diet a little bit, so you have a little more energy. A little more focus, so you can take over the world. With that said, I am pretty much at the office, you guys. I’m going to bounce. Have an amazing day. We will talk to you guys all again very, very soon. Bye.

The High-Fat Rehab Plan, Plus My New Year Strategy

Is what you eat directly affecting your daily performance? On this special day-after-Christmas episode Russell talks about using the holiday to eat whatever he wanted all day maybe wasn’t a good idea. He also talks about why the Flu shot is a scam. Here are 3 interesting things on today’s episode:  Why Russell regrets what he ate on Christmas. Why Russell thinks the Flu shot is a scam and why he believes the Flu is actually caused by the garbage we put into our bodies. Why changing your diet will help you take over the world.  So listen below to hear what Russell ate yesterday and why he feels like crap today. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Bed. That’s right, I am still laying in bed right now. Hey everyone, so this is a special episode. It is the day after Christmas and I am laying in my bed, like I said. I am not going to be driving to the office today. I’m hanging out with the kids, having fun and yesterday was Christmas and it was awesome. The day before Christmas, I think I did a podcast, it was snowing and so we went and built huge snow forts, which was awesome. Then Christmas eve, we were up super late. My family tradition, my wife and I’s tradition, well it’s more mine, I don’t think she really likes it, my favorite Christmas show is Family Man with Nicholas Cage. We stayed up all night watching Family Man and wrapping presents, which was awesome. Went to bed at about 2:00 and then the kids have a rule that they’re not allowed into our room until 7, so I think they were up at about 3:00 in the morning and they’re sitting there in their rooms waiting until 7. At 7:00, they run down and wake us all up for Christmas. I only had four or five hours of sleep, so we were pretty beat. We did Christmas and then, I thought, you know what, it’s Christmas, I’m going to eat and do whatever I want. I had like 20 bowls of cereal. I had Fruity Pebbles cereal. I had Reese’s Puffs cereal. I had Marshmallow Mateys cereal. I had every cereal we had, I had a bowl of that. I bought my own pint of egg nog. I drank that. Oh, so good. By the way, egg nog, I found out, for a half a cup has like 23 grams of sugar. Maybe it was 33. It was something crazy like that. Yeah, yesterday, I was like, “You know what, screw it, I’m eating whatever I want.” I ate whatever I want. What was interesting is throughout the day, I could not keep my eyes open, I couldn’t keep my body awake. Collette and I both kept passing out. She would pass out on the couch after the whole opening presents and they’re playing and she’s passed out and I wanted to too. I was like, “Okay, I’ve got to stay awake,” because of Norah. She could choke on half the new stuff we got. I’m watching Norah. Collette slept for two hours and then Norah fell asleep, so I laid down and boom I was gone. Then the whole day, we were half awake, half asleep the whole day. I felt like a mummy. I felt like I was like this … I don’t know, I couldn’t keep my eyes open. Then, this morning I woke up and I feel like I got hit by a train. I feel horrible and I realized, my voice sounds kind of funny right now, it had to do with the fuel I was putting in my body. I was putting in horrible food because I could barely keep my eyes open throughout the day. It is amazing, because I eat pretty clean typically. If you follow me at all, you know I eat a really high-fat diet, low carbs, things like that, and I usually feel amazing. I usually have a ton of energy and I usually just feel really, really good. Even the fact my testosterone levels are super low and my testosterone doctor was like, “How are you standing right now?” I’m like, “What do you mean?” He’s like, “This is really low, you should not feel good.” I’m like, “I feel great.” He was like, “That doesn’t make any sense.” Because of my diet, I feel really, really good all time. Yesterday, after eating probably what most people eat normally, I felt like garbage. I couldn’t even keep my eyes open. I literally, the whole day, felt like I was in this foggy haze where I couldn’t even keep my eyes open. It was horrible. Today I’m going to start eating normal again. I’m really excited just to feel the difference again. It’s interesting, the fuel you put in your body, how big of an effect it has, I was thinking, I don’t think most people in the world, and maybe you at this point, and this is why I’m sharing this, if you’re eating cereal for breakfast and stuff, it’s destroying your performance. I can tell you now, after seeing the way that most Americans eat, it’s bad. I couldn’t keep my eyes open. How do you function? How do you expect to come in and dominate whatever you do if you feel like that? It has 100% to do with the fuel you’re eating. You know, it’s interesting, I was just like that my whole life. I never knew it, because I know it had a bad effect on me because you’re always in that state, you assume that’s what you’re supposed to feel like, right? I was always in that state and then first when I started thinking about it differently is when I went to a Tony Robbins event and I still remember one of the interesting things he talked about was, he talked about the flu, and showed the science behind a flu shot and how basically the whole thing is pretty much a big scam. All it is is a way for these guys to make billions and billions and billions of dollars but how there’s no actual proof that any of it really works. Then they started showing the proof of what is shown that the truth is, is Halloween comes around, we eat a whole crap ton of candy and then Thanksgiving comes, we eat a whole bunch of horrible food and then Christmas comes, then New Year comes, and it’s like a month and a half, two months of just horrible eating. By about January, so our body is so broken down that we start getting the flu. It shows its direct correlation to the holiday eating patterns and flu viruses and how that’s how that goes, interesting. That year, I remember we went down to my parents’ house for Thanksgiving dinner, or for maybe it was Christmas, I can’t remember. Yes, it was Thanksgiving. On the drive down, we all got sick. My wife got sick. My daughter got sick. They nicknamed that Thanksgiving “Tsunami Collette” because my wife started it, she got sick first, and by the time we were done, everyone in the whole entire house, all my cousins and everyone had gotten sick. I was thinking about it. That was the first time I started thinking, “Man, it’s because of all this crap we’re eating,” and that’s what Tony said. Now I try to, especially during the holidays, I’m very conscious of what I eat. Last week, we did a juice fast the whole week before Christmas. I’m like, “I want to protect myself from feeling the way I feel right this second.” Yesterday, I thought, you know what, who cares, I’m just going to go and live it up for a day. It’s just crazy interesting, and I believe in what Tony said, you know, that year we all got the flu and that year, it was weird because that year we actually had flu shots. Then every year since then, we have never had flu shots, so I think we’re pretty anti-flu shots now and we’ve never been sick during a holiday since. It’s really, really weird the correlation of what we’re eating and how we’re feeling and how we’re getting sick and the flus and all these things, has 100% to do with the fuel we’re putting our bodies. Just wanted to record this for myself and for everyone else, to document why as I’m laying here in bed, how I’m feeling. I feel … My nose is stuffed, my brain’s all foggy. I feel like, ugh, I don’t even want to move. It all is from yesterday’s carb binge. It was horrible. It was amazing, it tasted good. I’m not going to lie. Yeah, it was really, really bad. If you’re not feeling like you’re in a spot every morning when you wake up where you just want to dominate the world and take over everything, and you feel like just ugh all the time, or if you don’t feel great all the time, you just feel normal, normal is not a good thing. I think what I felt yesterday is what normal people feel like every day. It scares me. I feel so bad for everybody now. If you want to feel amazing, it’s time to shift your diet and think differently about how you’re eating. Yeah, that’s my message for today. I am going to eat really, really good today and see how quick it can counteract. Our bodies are amazing how fast they can respond to things. I’m going to go eat some good stuff, flip it around and see if a day of amazing eating will counteract a day of crap eating. All right guys, so that’s it. Getting out of bed now. Going to go conquer the day. I will talk to you guys all again soon. Bye everybody.

Is what you eat directly affecting your daily performance? On this special day-after-Christmas episode Russell talks about using the holiday to eat whatever he wanted all day maybe wasn’t a good idea. He also talks about why the Flu shot is a scam. Here are 3 interesting things on today’s episode: <ul> <li>Why Russell regrets what he ate on Christmas.</li> <li>Why Russell thinks the Flu shot is a scam and why he believes the Flu is actually caused by the garbage we put into our bodies.</li> <li>Why changing your diet will help you take over the world.</li> </ul> So listen below to hear what Russell ate yesterday and why he feels like crap today. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Bed. That’s right, I am still laying in bed right now. Hey everyone, so this is a special episode. It is the day after Christmas and I am laying in my bed, like I said. I am not going to be driving to the office today. I’m hanging out with the kids, having fun and yesterday was Christmas and it was awesome. The day before Christmas, I think I did a podcast, it was snowing and so we went and built huge snow forts, which was awesome. Then Christmas eve, we were up super late. My family tradition, my wife and I’s tradition, well it’s more mine, I don’t think she really likes it, my favorite Christmas show is Family Man with Nicholas Cage. We stayed up all night watching Family Man and wrapping presents, which was awesome. Went to bed at about 2:00 and then the kids have a rule that they’re not allowed into our room until 7, so I think they were up at about 3:00 in the morning and they’re sitting there in their rooms waiting until 7. At 7:00, they run down and wake us all up for Christmas. I only had four or five hours of sleep, so we were pretty beat. We did Christmas and then, I thought, you know what, it’s Christmas, I’m going to eat and do whatever I want. I had like 20 bowls of cereal. I had Fruity Pebbles cereal. I had Reese’s Puffs cereal. I had Marshmallow Mateys cereal. I had every cereal we had, I had a bowl of that. I bought my own pint of egg nog. I drank that. Oh, so good. By the way, egg nog, I found out, for a half a cup has like 23 grams of sugar. Maybe it was 33. It was something crazy like that. Yeah, yesterday, I was like, “You know what, screw it, I’m eating whatever I want.” I ate whatever I want. What was interesting is throughout the day, I could not keep my eyes open, I couldn’t keep my body awake. Collette and I both kept passing out. She would pass out on the couch after the whole opening presents and they’re playing and she’s passed out and I wanted to too. I was like, “Okay, I’ve got to stay awake,” because of Norah. She could choke on half the new stuff we got. I’m watching Norah. Collette slept for two hours and then Norah fell asleep, so I laid down and boom I was gone. Then the whole day, we were half awake, half asleep the whole day. I felt like a mummy. I felt like I was like this … I don’t know, I couldn’t keep my eyes open. Then, this morning I woke up and I feel like I got hit by a train. I feel horrible and I realized, my voice sounds kind of funny right now, it had to do with the fuel I was putting in my body. I was putting in horrible food because I could barely keep my eyes open throughout the day. It is amazing, because I eat pretty clean typically. If you follow me at all, you know I eat a really high-fat diet, low carbs, things like that, and I usually feel amazing. I usually have a ton of energy and I usually just feel really, really good. Even the fact my testosterone levels are super low and my testosterone doctor was like, “How are you standing right now?” I’m like, “What do you mean?” He’s like, “This is really low, you should not feel good.” I’m like, “I feel great.” He was like, “That doesn’t make any sense.” Because of my diet, I feel really, really good all time. Yesterday, after eating probably what most people eat normally, I felt like garbage. I couldn’t even keep my eyes open. I literally, the whole day, felt like I was in this foggy haze where I couldn’t even keep my eyes open. It was horrible. Today I’m going to start eating normal again. I’m really excited just to feel the difference again. It’s interesting, the fuel you put in your body, how big of an effect it has, I was thinking, I don’t think most people in the world, and maybe you at this point, and this is why I’m sharing this, if you’re eating cereal for breakfast and stuff, it’s destroying your performance. I can tell you now, after seeing the way that most Americans eat, it’s bad. I couldn’t keep my eyes open. How do you function? How do you expect to come in and dominate whatever you do if you feel like that? It has 100% to do with the fuel you’re eating. You know, it’s interesting, I was just like that my whole life. I never knew it, because I know it had a bad effect on me because you’re always in that state, you assume that’s what you’re supposed to feel like, right? I was always in that state and then first when I started thinking about it differently is when I went to a Tony Robbins event and I still remember one of the interesting things he talked about was, he talked about the flu, and showed the science behind a flu shot and how basically the whole thing is pretty much a big scam. All it is is a way for these guys to make billions and billions and billions of dollars but how there’s no actual proof that any of it really works. Then they started showing the proof of what is shown that the truth is, is Halloween comes around, we eat a whole crap ton of candy and then Thanksgiving comes, we eat a whole bunch of horrible food and then Christmas comes, then New Year comes, and it’s like a month and a half, two months of just horrible eating. By about January, so our body is so broken down that we start getting the flu. It shows its direct correlation to the holiday eating patterns and flu viruses and how that’s how that goes, interesting. That year, I remember we went down to my parents’ house for Thanksgiving dinner, or for maybe it was Christmas, I can’t remember. Yes, it was Thanksgiving. On the drive down, we all got sick. My wife got sick. My daughter got sick. They nicknamed that Thanksgiving “Tsunami Collette” because my wife started it, she got sick first, and by the time we were done, everyone in the whole entire house, all my cousins and everyone had gotten sick. I was thinking about it. That was the first time I started thinking, “Man, it’s because of all this crap we’re eating,” and that’s what Tony said. Now I try to, especially during the holidays, I’m very conscious of what I eat. Last week, we did a juice fast the whole week before Christmas. I’m like, “I want to protect myself from feeling the way I feel right this second.” Yesterday, I thought, you know what, who cares, I’m just going to go and live it up for a day. It’s just crazy interesting, and I believe in what Tony said, you know, that year we all got the flu and that year, it was weird because that year we actually had flu shots. Then every year since then, we have never had flu shots, so I think we’re pretty anti-flu shots now and we’ve never been sick during a holiday since. It’s really, really weird the correlation of what we’re eating and how we’re feeling and how we’re getting sick and the flus and all these things, has 100% to do with the fuel we’re putting our bodies. Just wanted to record this for myself and for everyone else, to document why as I’m laying here in bed, how I’m feeling. I feel … My nose is stuffed, my brain’s all foggy. I feel like, ugh, I don’t even want to move. It all is from yesterday’s carb binge. It was horrible. It was amazing, it tasted good. I’m not going to lie. Yeah, it was really, really bad. If you’re not feeling like you’re in a spot every morning when you wake up where you just want to dominate the world and take over everything, and you feel like just ugh all the time, or if you don’t feel great all the time, you just feel normal, normal is not a good thing. I think what I felt yesterday is what normal people feel like every day. It scares me. I feel so bad for everybody now. If you want to feel amazing, it’s time to shift your diet and think differently about how you’re eating. Yeah, that’s my message for today. I am going to eat really, really good today and see how quick it can counteract. Our bodies are amazing how fast they can respond to things. I’m going to go eat some good stuff, flip it around and see if a day of amazing eating will counteract a day of crap eating. All right guys, so that’s it. Getting out of bed now. Going to go conquer the day. I will talk to you guys all again soon. Bye everybody.

The Flu Shot Scam And Why You Feel Crappy

Something cool I discovered while buying Marshmallow Mateys for my kids… On this episode Russell talks about a new idea he had about opt-in’s and why it’s super easy. He then walks you through the steps you need to take to do it too. Here are 3 cool things you’ll hear in today’s episode:  Why Russell only buys sugary cereal for Christmas. Why not every business is cookie cutter and you should use different tools to build your list. And see how you can start your own Almond milk making business  So listen below as Russell walks you through his list building strategy. ---Transcript--- Hey everyone, this is Russell Brunson. I’m out in the snow the day before Christmas, and we’re about to lay down some Marketing In Your Car. All right everyone, we’ve been hoping, we’ve been praying, we’ve been wishing, we’ve been dreaming of a white Christmas and sure enough, Christmas is tomorrow and today we woke up and it is snowing. We are having an official white Christmas. We didn’t think we were going to get it, but we got it. I’m excited. I’m actually driving to the store because one of our family traditions for Christmas is, Santa brings every single kid their own box of sugar cereal. We usually eat super healthy all year round, but on Christmas day, we don’t. That’s a tradition we’ve had since I was a little kid. We use to do it when we were little kids, we would each get our own boxes. Santa would ask what we wanted for Christmas, it wasn’t never I want a pony or a bike. It was I want Marshmallow Mateys, or I want Lucky Charms. Eventually it morphed into everyone … At first, the first few years it was all over the place cereals. Some people getting Cocoa Krispies, some getting Fruity Pebbles. It was all over the place. Eventually we all found out that the best is Lucky Charms. That became the staple. Then we found out that if you go to the generic brand, the Malt-O-Meal or whatever, you can get the big old bags of Marshmallow Mateys which are basically like Lucky Charms only it’s in a huge bag at half the price. You’re getting twice the cereal and Santa Claus is basically hooking you up for a lot longer. We’d each, by then… the last 10 years of my childhood, we’d each get our own bag of Marshmallow Mateys. The huge old bags, right? What we would do Christmas morning is, we would get a big old salad bowl out, fill the whole salad bowl full of Marshmallow Mateys. Then we eat out all the oats and not eat the marshmallows. If you ate a marshmallow you lost. We would eat the whole oats, and it’s like an hour long process. By the time it was done, you got a big ole salad bowl full of milk and marshmallows, and it’s pretty dang amazing. Then we eat those down, and that’s Christmas. Christmas isn’t Christmas without cereal. I’m going to get cereal right now for myself and my kids, and yes, Santa Claus is bringing me my very own bag of Marshmallow Mateys and I’m not going to share with the kids. It’s going to be awesome. Anyway, I wanted to share with you, because I was thinking as I was driving here, I don’t know if it’s the same for you guys, but my brain feels like it’s this track where it’s always moving forward and looping things and ideas are coming in and out and every once and a while one’s exciting. I had one while I was driving. I wasn’t planning on doing a podcast, all of a sudden, this was like, “Oh crap, this is a good idea!” I’m going to share with you guys, and I’m going to be doing it. It’s been interesting, a lot of people that I work with are trying to create lead magnets and all this crap. I feel bad because if you remember a year ago or a few years ago, Ryan Dice and Perry Belcher came out with this whole “This is what a funnel is. You have to have a lead magnet, then a tripwire, then a core offer, then return maximizer,” and all this stuff, right? Which is kind of true but kind of annoying because now everyone that I talk to is like, “Oh, this is my lead magnet. This is my core return maximizer offer,” and all these things, and it kind of drives me crazy because I don’t know. I hate when people act like business is 100% cookie cutter because it’s not. Everything’s a little different. People are like, “Russell, how come you don’t have your … Why aren’t you driving traffic to a lead magnet? Why are you driving directly to your free book offer?” I’m like, “Because my free book offer gets three times conversion opt-ins as do any kind of lead magnet.” Someone else, one of our coaching clients last week, they had this really cool funnel that some people built for them and their lead magnet was boring. It was costing them $18 to get an opt-in. Then, their tripwire was not that cool. Their core offer … This is all based on their philosophy … was awesome. I was like, “Dude, get rid of all the other crap and sell the core offer. That’s what people want. Why would you hide your sexiest thing, the thing that’s going to get people to actually respond to your ads? Make that the offer.” He’s like, “But I thought I had to have a lead magnet and a tripwire,” and all this crap. Anyway, so there’s my little rant for the day. You don’t. You’ve got to find the coolest thing that’s going to get people to respond and that’s what you lead with. Always. Sorry, that rant wasn’t supposed to come up either, but there it is. Anyway, with that said, for me, I lead with my sexiest thing, so free book offers, webinars, things like that. After awhile, if you’ve been promoting something for a long, long, long, long time, it starts getting what we call ad fatigue, where the more and more people have seen it, it gets more expensive, so you have to change the ad, change the landing page, all sorts of the things, or what I like to do now is start putting in bridge pages, which are basically a squeeze page. A page to get somebody interested and get their email address and then we can follow-up with them and sell them the main things we want to sell again. The problem is it’s kind of a pain to go and create all these op- in pages and lead magnets and all that jazz, right? I was thinking. This is what spurred this whole podcast. I was driving here and I was thinking about a blog post that Steven did. Steven is our blogger over at ClickFunnels. He was on an episode of Marketing  In Your Car. He’s from Australia, he’s awesome. He wrote this one, it was 14 Tools for Funnel Hacking. Something awesome like that. It was a blog post. I was like, “Crap, dude, that should be an opt-in page.” “Hey, who wants the 14 best tools for funnel hacking? Opt-in here.” They give me their name and email address. I redirect them to the blog. Now I’ve got them on my email list. I can sell them Click Funnels, I can sell them whatever else I want, right? I was thinking how easy is that? I don’t even have to create this content. I can go to Youtube, find the videos in my market that get the most views and that video can be the opt-in. I’m like, “Hey, free video at Robert Kiyosaki, telling you why” blah blah blah blah blah, whatever. People opt-in. I send them the Youtube video of Robert Kiyosaki talking about whatever, and then boom, now I’ve got them on a list and I can start selling them my stuff. Isn’t that easy? One of my big a-ha’s I learned from Neil Patel when he came out here to Boise is that … I used to think he was writing blog posts based on keywords or whatever, and he’s like, “No, I go to BuzzSumo.com, I search my keyword, I find out what articles are already being shared and I write another article almost identical to those.” I was like, “Oh, that makes a lot of sense.” Just go to BuzzSumo.com, find the articles in your market that have been shared 100,000 times and have 18,000,000 reads, and that might be something that people in your market are interested in, so why not just make this landing page offering them that blog post for your email address. Use the same title that they’re already using because it’s proven to work, and boom, now you’ve got these new lead magnets. I hope you guys got that because it’s pretty powerful. I’m going to be busting out a crap-ton of landing pages here that aren’t going to take hardly any time at all, and all they’ll do is opt you in, redirect you to that landing page and then you’ll be added to my list and I’m going to sell you cool stuff that you need and want. This works in other markets, too. Let’s just say you’re a brand new beginner. You’ve got nothing, right? Let’s say you’re like, “Hey, I want to be in the …” What’s a cool market? You want to be in the almond milk making business and I say that because this morning I made almond milk, which is awesome. I’ve never made almond milk before but I did it and it was one of the coolest things ever. I don’t think there’s really a market for that, but let’s just pretend like there was because there should be because it’s amazing. It tasted way better than regular almond milk and it’s not going to kill you because there’s some ingredient in regular almond milk you buy at the store that will kill you all. Just FYI, learn how to make your own. It’s really fun. You have to buy a $6 sprouted seed bag or nut bag or something. That sounds horrible. Anyway, that’s the only thing you need is that and almonds. Anyway, it’s pretty awesome. For a $6 investment, you can make your own almond milk. All right. Back on track, Russell. Sorry, my ADD brain is flying. The snow is not helping. The thought of Marshmallow Mateys is keeping it going. All right, so sorry you guys. I’m sorry I’m putting you through this. Back to focus. We decide we want to go into the almond milking market. We want to sell the crap out of people who want to learn how to milk almonds. First thing we want to do is go to BuzzSumo.com and we search almond milk and we find out that there’s this blog post that they say has been shared 150,000 times about how to make your own almond milk. People are going nuts about almond milk. I go to Clickbank.com and I find four more products about how to make almond milk, almond cake, almond flour, almond blah blah blah and I’m excited. Then, I go to Click Funnels, I set up a really quick landing page that’s called Almond Milking Secrets and then I’ll have a little thing underneath it from Meet the Parents. It’ll have that little clip where what’s-his-name is like, “I can milk anything with nipples,” and then the other dude’s like, “Well, can you milk me, Focker?” I’ll have that clip underneath the thing so it’ll be funny and will make it go more viral. I’ll have an opt-in. Then, boom, I’ll go to Facebook. I’ll target almond milking people, and they see this landing page saying, “Hey, here’s my almond milking secret.” There’s this funny video from Meet the Parents. They opt in, boom, I redirect them to the exact blog post article that already has a billion views because you know that’s what people want. I’ve got a follow-up sequence now where I start selling them almond milking products, almond making flour, almond making whatever else. Now I’m in the almond business overnight. Now people are buying. Now I can ask them what they want and I can make my own product. Boom, now I’ve got a huge business. You see how that works? That’s for the almond market. Imagine if we did that in a market that was actually making some money. It’d be pretty cool, right? Anyway, I hope that helps because this is a strategy you should use no matter what. If you don’t have a business yet, this is how you could start a business very, very quickly. If you do have a business, go out there and find all the viral, crazy articles in your market. Blog posts, Youtube videos and things like that, and just ask for name and email address. Share those with people and boom, you’re in. There you go, guys. That’s what I’ve got for today. Hope that helped. I’m jumping in to go and get my cereal and I will talk to you guys all again maybe tomorrow. Who knows? If not, we’ll talk to you guys soon. Thanks everybody. Bye!

Something cool I discovered while buying Marshmallow Mateys for my kids… On this episode Russell talks about a new idea he had about opt-in’s and why it’s super easy. He then walks you through the steps you need to take to do it too. Here are 3 cool things you’ll hear in today’s episode: <ul> <li>Why Russell only buys sugary cereal for Christmas.</li> <li>Why not every business is cookie cutter and you should use different tools to build your list.</li> <li>And see how you can start your own Almond milk making business</li> </ul> So listen below as Russell walks you through his list building strategy. ---Transcript--- Hey everyone, this is Russell Brunson. I’m out in the snow the day before Christmas, and we’re about to lay down some Marketing In Your Car. All right everyone, we’ve been hoping, we’ve been praying, we’ve been wishing, we’ve been dreaming of a white Christmas and sure enough, Christmas is tomorrow and today we woke up and it is snowing. We are having an official white Christmas. We didn’t think we were going to get it, but we got it. I’m excited. I’m actually driving to the store because one of our family traditions for Christmas is, Santa brings every single kid their own box of sugar cereal. We usually eat super healthy all year round, but on Christmas day, we don’t. That’s a tradition we’ve had since I was a little kid. We use to do it when we were little kids, we would each get our own boxes. Santa would ask what we wanted for Christmas, it wasn’t never I want a pony or a bike. It was I want Marshmallow Mateys, or I want Lucky Charms. Eventually it morphed into everyone … At first, the first few years it was all over the place cereals. Some people getting Cocoa Krispies, some getting Fruity Pebbles. It was all over the place. Eventually we all found out that the best is Lucky Charms. That became the staple. Then we found out that if you go to the generic brand, the Malt-O-Meal or whatever, you can get the big old bags of Marshmallow Mateys which are basically like Lucky Charms only it’s in a huge bag at half the price. You’re getting twice the cereal and Santa Claus is basically hooking you up for a lot longer. We’d each, by then… the last 10 years of my childhood, we’d each get our own bag of Marshmallow Mateys. The huge old bags, right? What we would do Christmas morning is, we would get a big old salad bowl out, fill the whole salad bowl full of Marshmallow Mateys. Then we eat out all the oats and not eat the marshmallows. If you ate a marshmallow you lost. We would eat the whole oats, and it’s like an hour long process. By the time it was done, you got a big ole salad bowl full of milk and marshmallows, and it’s pretty dang amazing. Then we eat those down, and that’s Christmas. Christmas isn’t Christmas without cereal. I’m going to get cereal right now for myself and my kids, and yes, Santa Claus is bringing me my very own bag of Marshmallow Mateys and I’m not going to share with the kids. It’s going to be awesome. Anyway, I wanted to share with you, because I was thinking as I was driving here, I don’t know if it’s the same for you guys, but my brain feels like it’s this track where it’s always moving forward and looping things and ideas are coming in and out and every once and a while one’s exciting. I had one while I was driving. I wasn’t planning on doing a podcast, all of a sudden, this was like, “Oh crap, this is a good idea!” I’m going to share with you guys, and I’m going to be doing it. It’s been interesting, a lot of people that I work with are trying to create lead magnets and all this crap. I feel bad because if you remember a year ago or a few years ago, Ryan Dice and Perry Belcher came out with this whole “This is what a funnel is. You have to have a lead magnet, then a tripwire, then a core offer, then return maximizer,” and all this stuff, right? Which is kind of true but kind of annoying because now everyone that I talk to is like, “Oh, this is my lead magnet. This is my core return maximizer offer,” and all these things, and it kind of drives me crazy because I don’t know. I hate when people act like business is 100% cookie cutter because it’s not. Everything’s a little different. People are like, “Russell, how come you don’t have your … Why aren’t you driving traffic to a lead magnet? Why are you driving directly to your free book offer?” I’m like, “Because my free book offer gets three times conversion opt-ins as do any kind of lead magnet.” Someone else, one of our coaching clients last week, they had this really cool funnel that some people built for them and their lead magnet was boring. It was costing them $18 to get an opt-in. Then, their tripwire was not that cool. Their core offer … This is all based on their philosophy … was awesome. I was like, “Dude, get rid of all the other crap and sell the core offer. That’s what people want. Why would you hide your sexiest thing, the thing that’s going to get people to actually respond to your ads? Make that the offer.” He’s like, “But I thought I had to have a lead magnet and a tripwire,” and all this crap. Anyway, so there’s my little rant for the day. You don’t. You’ve got to find the coolest thing that’s going to get people to respond and that’s what you lead with. Always. Sorry, that rant wasn’t supposed to come up either, but there it is. Anyway, with that said, for me, I lead with my sexiest thing, so free book offers, webinars, things like that. After awhile, if you’ve been promoting something for a long, long, long, long time, it starts getting what we call ad fatigue, where the more and more people have seen it, it gets more expensive, so you have to change the ad, change the landing page, all sorts of the things, or what I like to do now is start putting in bridge pages, which are basically a squeeze page. A page to get somebody interested and get their email address and then we can follow-up with them and sell them the main things we want to sell again. The problem is it’s kind of a pain to go and create all these op- in pages and lead magnets and all that jazz, right? I was thinking. This is what spurred this whole podcast. I was driving here and I was thinking about a blog post that Steven did. Steven is our blogger over at ClickFunnels. He was on an episode of Marketing  In Your Car. He’s from Australia, he’s awesome. He wrote this one, it was 14 Tools for Funnel Hacking. Something awesome like that. It was a blog post. I was like, “Crap, dude, that should be an opt-in page.” “Hey, who wants the 14 best tools for funnel hacking? Opt-in here.” They give me their name and email address. I redirect them to the blog. Now I’ve got them on my email list. I can sell them Click Funnels, I can sell them whatever else I want, right? I was thinking how easy is that? I don’t even have to create this content. I can go to Youtube, find the videos in my market that get the most views and that video can be the opt-in. I’m like, “Hey, free video at Robert Kiyosaki, telling you why” blah blah blah blah blah, whatever. People opt-in. I send them the Youtube video of Robert Kiyosaki talking about whatever, and then boom, now I’ve got them on a list and I can start selling them my stuff. Isn’t that easy? One of my big a-ha’s I learned from Neil Patel when he came out here to Boise is that … I used to think he was writing blog posts based on keywords or whatever, and he’s like, “No, I go to <a href="http://BuzzSumo.com" rel="nofollow" target="_blank">BuzzSumo.com</a>, I search my keyword, I find out what articles are already being shared and I write another article almost identical to those.” I was like, “Oh, that makes a lot of sense.” Just go to <a href="http://BuzzSumo.com" rel="nofollow" target="_blank">BuzzSumo.com</a>, find the articles in your market that have been shared 100,000 times and have 18,000,000 reads, and that might be something that people in your market are interested in, so why not just make this landing page offering them that blog post for your email address. Use the same title that they’re already using because it’s proven to work, and boom, now you’ve got these new lead magnets. I hope you guys got that because it’s pretty powerful. I’m going to be busting out a crap-ton of landing pages here that aren’t going to take hardly any time at all, and all they’ll do is opt you in, redirect you to that landing page and then you’ll be added to my list and I’m going to sell you cool stuff that you need and want. This works in other markets, too. Let’s just say you’re a brand new beginner. You’ve got nothing, right? Let’s say you’re like, “Hey, I want to be in the …” What’s a cool market? You want to be in the almond milk making business and I say that because this morning I made almond milk, which is awesome. I’ve never made almond milk before but I did it and it was one of the coolest things ever. I don’t think there’s really a market for that, but let’s just pretend like there was because there should be because it’s amazing. It tasted way better than regular almond milk and it’s not going to kill you because there’s some ingredient in regular almond milk you buy at the store that will kill you all. Just FYI, learn how to make your own. It’s really fun. You have to buy a $6 sprouted seed bag or nut bag or something. That sounds horrible. Anyway, that’s the only thing you need is that and almonds. Anyway, it’s pretty awesome. For a $6 investment, you can make your own almond milk. All right. Back on track, Russell. Sorry, my ADD brain is flying. The snow is not helping. The thought of Marshmallow Mateys is keeping it going. All right, so sorry you guys. I’m sorry I’m putting you through this. Back to focus. We decide we want to go into the almond milking market. We want to sell the crap out of people who want to learn how to milk almonds. First thing we want to do is go to <a href="http://BuzzSumo.com" rel="nofollow" target="_blank">BuzzSumo.com</a> and we search almond milk and we find out that there’s this blog post that they say has been shared 150,000 times about how to make your own almond milk. People are going nuts about almond milk. I go to <a href="http://Clickbank.com" rel="nofollow" target="_blank">Clickbank.com</a> and I find four more products about how to make almond milk, almond cake, almond flour, almond blah blah blah and I’m excited. Then, I go to Click Funnels, I set up a really quick landing page that’s called Almond Milking Secrets and then I’ll have a little thing underneath it from Meet the Parents. It’ll have that little clip where what’s-his-name is like, “I can milk anything with nipples,” and then the other dude’s like, “Well, can you milk me, Focker?” I’ll have that clip underneath the thing so it’ll be funny and will make it go more viral. I’ll have an opt-in. Then, boom, I’ll go to Facebook. I’ll target almond milking people, and they see this landing page saying, “Hey, here’s my almond milking secret.” There’s this funny video from Meet the Parents. They opt in, boom, I redirect them to the exact blog post article that already has a billion views because you know that’s what people want. I’ve got a follow-up sequence now where I start selling them almond milking products, almond making flour, almond making whatever else. Now I’m in the almond business overnight. Now people are buying. Now I can ask them what they want and I can make my own product. Boom, now I’ve got a huge business. You see how that works? That’s for the almond market. Imagine if we did that in a market that was actually making some money. It’d be pretty cool, right? Anyway, I hope that helps because this is a strategy you should use no matter what. If you don’t have a business yet, this is how you could start a business very, very quickly. If you do have a business, go out there and find all the viral, crazy articles in your market. Blog posts, Youtube videos and things like that, and just ask for name and email address. Share those with people and boom, you’re in. There you go, guys. That’s what I’ve got for today. Hope that helped. I’m jumping in to go and get my cereal and I will talk to you guys all again maybe tomorrow. Who knows? If not, we’ll talk to you guys soon. Thanks everybody. Bye!

My Secret Listbuilding Strategy, Even If You Don’t Have Your Own Product

WARNING: Ignore this advice at your own peril! On today’s episode Russell talks about THE one key to keeping money flowing in your business. He also tells you exactly how to do it and how to make it grow. Here are some cool things to listen for in this episode:  Russell walks you through the steps on how to start a weekly webinar to get money flowing. He then walks you through how to keep that money flowing and grow your list. And why Russell will do a LIVE webinar every Thursday from now until the end of time.  So listen below to hear how to keep money flowing in your business. ---Transcript--- Hey everyone, this is Russell. Tonight it is cold outside, but we’re still about to do a Marketing In Your Car.  Hey everyone, I hope things are going amazing for you. Heading home from the office today, and just keep getting more and more excited about how simple and stupid my plan is for next year. The angle’s always world domination, and the strategy’s changed so many times, but look at the people in our coaching group that have made the most amount of money, the things that have made me the most amount of money. It’s all had to do with one core focus. It comes down to this. If you’re taking notes, write it down right now. If you’re in a car, pull over so you can focus a 100% because this is the key. Okay, and I talked about his on my periscope, the one that I told you guys about yesterday that we did 150k sales on it. The key is having a live event every Thursday, and the one singular goal of your entire company is to get at least a thousand people a week onto that webinar. That’s it. It’s kind of like the whole ‘apple a day keeps the doctor away’. A thousands registrants a week for your webinar keeps money flowing. We were doing the math on that. Let’s just say, and I don’t have the numbers in front of me cause I’m driving, as you guys know, but say you have a thousand people a week to register. This is all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything you’re doing is all pushing towards this one event that’s happening ever single week. You’re just focusing on that. Okay, and so you’re doing that. You have a thousand people to register. From that, you get thirty percent show up rate, right? That drops to three hundred who show up, and then your call to action … Let’s say you follow the perfect webinar script, if you don’t follow it, you get like 1% closure. You follow the perfect webinar script, you’re at 10% close rate. That means of the 330 people give you a thousand dollars from that webinar, so you just made 30,000 dollars. The math on that, let’s say you should be averaging between 3 and 5 dollars per webinar registrant. Let’s just say we spent 5 dollars per registrant, and we’ve got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was talking to my kids right now I’d say, “Son, you call that arbitrage, okay.” I put in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars back, boom. I didn’t just get that because a couple other things are going to happen. Second off, from Thursday night to Friday, Saturday, Sunday, we’re going to be focusing on our replay sequence, okay. Now, there are a lot of different things you can do in a replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay. Because think about it, you had 1,000 register, only 300 showed up. Only 10 percent of those people bought. You only had thirty people out of a thousand. That means you have a whole crap ton of other people haven’t bought yet, and so you’re job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a periscope, rant close Saturday night trying to get them to buy, whatever it is. You’re pushing these people to take action and to give you money and to close. If you do it right, you should double your sales. That means that 30,000 now turned into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than 10X your money that week, which is pretty good, right? You’re like sweet this is a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at midnight. You do that every single week. Let’s say that was all you did. I don’t have a calculator here, and I’m not smart enough to do the math while I’m driving, but if you do that, 60 grand times 52 weeks, what’s that end up being? Whatever, 3 million bucks or something, right? Your cost, 5 grand times 52 weeks, you’re at 250 grand. You put in a quarter of a million bucks, you made 3 million, or whatever that is. That’s a great business. That’s more than most people will do ever. That’s really, really exciting right there. That’s the first step in this. The second thing to think about is every single week, you’re adding a thousand people to your list. Okay, so by the end of the year, you have 52,000 people on your email list. These aren’t normal people. People who have gone through your webinar registration funnel, seen your indoctrination series, they’ve been on your webinar, they’ve been indoctrinated, they’ve learned from you, they’ve seen you pitch. Those people will love and respect you a lot more because of that process that you went through with them. Now you’ve got a better quality person. If you screw this up, if you don’t treat your list very well, you should be averaging at least a dollar per name, per month on your email list which means by the end of a year, you should be averaging an additional 52,000 in sales just from other exterior, I know there’s a different word for that, but other things you sell that list. If you do it correctly, and you follow the whole DotComSecrets modeling, you do a value ladder, and you have upsales, and you have high ticket things, and you have other webinars and things like that, you should make a lot more than that. You should make five, or six million bucks off of that list to be a hundred percent honest. All that came from one solitary focus. One thing, the apple a day, it came from every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday through Sunday we close deals. And that is the fuel. That’s the business. I just today, right before I left the office, I went on Thursdays, for me I do mine at noon, from noon until 2 o’clock, I put on recurring, and said every Thursday from now until the end of time I’m doing a webinar. Some people say, “Well do I do a new webinar every single week?” No, it’s the exact same webinar. “Well Russell, shouldn’t I do it automated?” No, you shouldn’t, maybe someday, but right now you’re going to do it live. I’ve done my Funnel Hacks webinar at least thirty, maybe forty times live, and I’m going to do it live every Thursday next year that I am in the office. I will automate it the days I’m not there, but I’m going to do it live. A couple reasons why. Why would you do it live? It’s the same pitch Russell, it’s probably word for word, and it is at this point. This is the reason why: On Thursdays when I’m doing a live webinar, guess what happens? Everyone is focused on this live webinar. Support staff’s ready, we’ve got people answering chat, tech guys are watching everything making sure that everything’s working. We’ve got everyone’s focus and attention on this one event that’s happening. Guess what happens when you focus on something? It’s really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that will grow. If you focus how many webinar registrations you get each week, that’ll grow. If you focus how much money you want, it’ll grow. If you focus how much weight you want to lose, it’ll grow, or you’ll lose. Whatever it is on that side. There’s this weird thing that whatever we focus on grows, so hey, let’s focus on that, and it’ll grow, and get better. We focus, everyone focuses. Thursday, this is sales day. This is the day we all focus on selling, okay. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow up. If you do that, you guys, that’s the prescription for an amazing business next year. I was talking to Liz Benny, and I told her, I said, “Liz, I’ve seen you when you were running the webinar model consistently, you have the right numbers. Everything was working”. I told her, I was like, “I think that you can do 5 or 6 or 7 million dollars”, I have a hundred percent faith she can do it. I know she can, and she knows she can, and she’s going to. Guess what she’s doing? She’s coming back to the same model, going back to basics, all of us. I’m doing it, my entire Inner Circle’s doing it, I’m going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was trying it, I’d say “Son, that is the basics”. That’s what we’re focusing on, and if we all do that collectively, we’ll change the world in our own little ways. That’s what I’m doing, I hope you guys follow suit. I’m excited, and I hope you’re excited, and it’s going to be a lot of fun. I want to warn you, there’s going to be some ups and downs. Sometimes Facebook’s going to kick you off. Sometimes other ad networks won’t work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won’t work. Sometimes GoToWebinar will drop you, or webinar jam, or things are going to happen, and it’s going to be frustrating and annoying and lame and hard, and you’re going to be discouraged. Every time you get discouraged, I want you to think about the apple a day, and think about, I’ve got to come back. This is the focus, and every single week I’m going to get better, I’m going to get better, I’m going to get better. Maybe the first week I’m going to get ten people to register. Next week I get thirty. Next week I get fifty, and if I make that my focus, whatever we focus on, what happens? It grows. We’re going to start focusing on that, and what’s going to happen in the next 12 months is your business and your life will be transformed. It can’t not be, and the lives of the people you’re serving will be transformed. You say, Russell, this is cool, but I can’t afford to buy Facebook ads right now. I don’t care if you can’t buy Facebook ads, go spam Facebook, okay. There’s a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them, go talk to people, do joint ventures. There’s other ways to do it, and if your excuse is that I can’t do it because my Facebook account got shut down. I can’t do it because I don’t know any JV partners. I can’t do it because, fill in whatever excuse you want, that’s all those things are excuses. There’s a lot of people with a lot of good excuses out there, but the ones who don’t have excuses, and just think, how can I figure this out? They focus on it. It’s weird. What happens when you focus again? You get things done. It starts to grow. Start focusing on, what else can I do? I’m broke, I can’t buy Facebook ads, what else can I do? I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner Circle a while ago. I’ve been watching him. Just been crazy impressed with him, all the stuff he’s doing, and just grateful he joined because I have a chance to see this glimpse of what he’s doing and it’s just been amazing. I’m watching him do these blog posts, and he’s getting hundreds of thousands of millions people reading these blog posts, and it’s just … He focuses on that and it grows. I saw him post the other day how his goal of the first of the year is to get 100 thousand visitors a month, and I think now he’s getting 100 thousand visitors a week, or something crazy like that. It’s what you focus on grows, and he’s doing that through free traffic, and he started making money, and then he started spending his money on Facebook to boost those posts, and that’s the model. That’s how it all works. Anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that’s the model, my friends. That’s what we’re focusing on here. That’s how we’re going to take our company from 8 figures to 9 figures and beyond. That’s how you should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. It’s the model. It’s what works. It’s what’s working today, and there’s nothing else you should be focusing on, I don’t think. There you go. You’ve got it on a silver platter now, on a napkin, you have it in front of you. You just gotta pick it up and run with it, and if you do then I only want you to send me 10 percent of what you make. I’m just joking. All I want you to do is serve other people. Help other people, get your message out there, and hopefully you’ll tell people about Click Funnels along the way because we love it, and it keeps getting better every single day. Thanks everybody. I’m almost home. I’m going to bounce, and have an amazing night, or day whenever you’re listening to this, and I’ll talk to you guys all again soon. Bye everybody.

WARNING: Ignore this advice at your own peril! On today’s episode Russell talks about THE one key to keeping money flowing in your business. He also tells you exactly how to do it and how to make it grow. Here are some cool things to listen for in this episode: <ul> <li>Russell walks you through the steps on how to start a weekly webinar to get money flowing.</li> <li>He then walks you through how to keep that money flowing and grow your list.</li> <li>And why Russell will do a LIVE webinar every Thursday from now until the end of time.</li> </ul> So listen below to hear how to keep money flowing in your business. ---Transcript--- Hey everyone, this is Russell. Tonight it is cold outside, but we’re still about to do a Marketing In Your Car.  Hey everyone, I hope things are going amazing for you. Heading home from the office today, and just keep getting more and more excited about how simple and stupid my plan is for next year. The angle’s always world domination, and the strategy’s changed so many times, but look at the people in our coaching group that have made the most amount of money, the things that have made me the most amount of money. It’s all had to do with one core focus. It comes down to this. If you’re taking notes, write it down right now. If you’re in a car, pull over so you can focus a 100% because this is the key. Okay, and I talked about his on my periscope, the one that I told you guys about yesterday that we did 150k sales on it. The key is having a live event every Thursday, and the one singular goal of your entire company is to get at least a thousand people a week onto that webinar. That’s it. It’s kind of like the whole ‘apple a day keeps the doctor away’. A thousands registrants a week for your webinar keeps money flowing. We were doing the math on that. Let’s just say, and I don’t have the numbers in front of me cause I’m driving, as you guys know, but say you have a thousand people a week to register. This is all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything you’re doing is all pushing towards this one event that’s happening ever single week. You’re just focusing on that. Okay, and so you’re doing that. You have a thousand people to register. From that, you get thirty percent show up rate, right? That drops to three hundred who show up, and then your call to action … Let’s say you follow the perfect webinar script, if you don’t follow it, you get like 1% closure. You follow the perfect webinar script, you’re at 10% close rate. That means of the 330 people give you a thousand dollars from that webinar, so you just made 30,000 dollars. The math on that, let’s say you should be averaging between 3 and 5 dollars per webinar registrant. Let’s just say we spent 5 dollars per registrant, and we’ve got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was talking to my kids right now I’d say, “Son, you call that arbitrage, okay.” I put in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars back, boom. I didn’t just get that because a couple other things are going to happen. Second off, from Thursday night to Friday, Saturday, Sunday, we’re going to be focusing on our replay sequence, okay. Now, there are a lot of different things you can do in a replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay. Because think about it, you had 1,000 register, only 300 showed up. Only 10 percent of those people bought. You only had thirty people out of a thousand. That means you have a whole crap ton of other people haven’t bought yet, and so you’re job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a periscope, rant close Saturday night trying to get them to buy, whatever it is. You’re pushing these people to take action and to give you money and to close. If you do it right, you should double your sales. That means that 30,000 now turned into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than 10X your money that week, which is pretty good, right? You’re like sweet this is a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at midnight. You do that every single week. Let’s say that was all you did. I don’t have a calculator here, and I’m not smart enough to do the math while I’m driving, but if you do that, 60 grand times 52 weeks, what’s that end up being? Whatever, 3 million bucks or something, right? Your cost, 5 grand times 52 weeks, you’re at 250 grand. You put in a quarter of a million bucks, you made 3 million, or whatever that is. That’s a great business. That’s more than most people will do ever. That’s really, really exciting right there. That’s the first step in this. The second thing to think about is every single week, you’re adding a thousand people to your list. Okay, so by the end of the year, you have 52,000 people on your email list. These aren’t normal people. People who have gone through your webinar registration funnel, seen your indoctrination series, they’ve been on your webinar, they’ve been indoctrinated, they’ve learned from you, they’ve seen you pitch. Those people will love and respect you a lot more because of that process that you went through with them. Now you’ve got a better quality person. If you screw this up, if you don’t treat your list very well, you should be averaging at least a dollar per name, per month on your email list which means by the end of a year, you should be averaging an additional 52,000 in sales just from other exterior, I know there’s a different word for that, but other things you sell that list. If you do it correctly, and you follow the whole DotComSecrets modeling, you do a value ladder, and you have upsales, and you have high ticket things, and you have other webinars and things like that, you should make a lot more than that. You should make five, or six million bucks off of that list to be a hundred percent honest. All that came from one solitary focus. One thing, the apple a day, it came from every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday through Sunday we close deals. And that is the fuel. That’s the business. I just today, right before I left the office, I went on Thursdays, for me I do mine at noon, from noon until 2 o’clock, I put on recurring, and said every Thursday from now until the end of time I’m doing a webinar. Some people say, “Well do I do a new webinar every single week?” No, it’s the exact same webinar. “Well Russell, shouldn’t I do it automated?” No, you shouldn’t, maybe someday, but right now you’re going to do it live. I’ve done my Funnel Hacks webinar at least thirty, maybe forty times live, and I’m going to do it live every Thursday next year that I am in the office. I will automate it the days I’m not there, but I’m going to do it live. A couple reasons why. Why would you do it live? It’s the same pitch Russell, it’s probably word for word, and it is at this point. This is the reason why: On Thursdays when I’m doing a live webinar, guess what happens? Everyone is focused on this live webinar. Support staff’s ready, we’ve got people answering chat, tech guys are watching everything making sure that everything’s working. We’ve got everyone’s focus and attention on this one event that’s happening. Guess what happens when you focus on something? It’s really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that will grow. If you focus how many webinar registrations you get each week, that’ll grow. If you focus how much money you want, it’ll grow. If you focus how much weight you want to lose, it’ll grow, or you’ll lose. Whatever it is on that side. There’s this weird thing that whatever we focus on grows, so hey, let’s focus on that, and it’ll grow, and get better. We focus, everyone focuses. Thursday, this is sales day. This is the day we all focus on selling, okay. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow up. If you do that, you guys, that’s the prescription for an amazing business next year. I was talking to Liz Benny, and I told her, I said, “Liz, I’ve seen you when you were running the webinar model consistently, you have the right numbers. Everything was working”. I told her, I was like, “I think that you can do 5 or 6 or 7 million dollars”, I have a hundred percent faith she can do it. I know she can, and she knows she can, and she’s going to. Guess what she’s doing? She’s coming back to the same model, going back to basics, all of us. I’m doing it, my entire Inner Circle’s doing it, I’m going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was trying it, I’d say “Son, that is the basics”. That’s what we’re focusing on, and if we all do that collectively, we’ll change the world in our own little ways. That’s what I’m doing, I hope you guys follow suit. I’m excited, and I hope you’re excited, and it’s going to be a lot of fun. I want to warn you, there’s going to be some ups and downs. Sometimes Facebook’s going to kick you off. Sometimes other ad networks won’t work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won’t work. Sometimes GoToWebinar will drop you, or webinar jam, or things are going to happen, and it’s going to be frustrating and annoying and lame and hard, and you’re going to be discouraged. Every time you get discouraged, I want you to think about the apple a day, and think about, I’ve got to come back. This is the focus, and every single week I’m going to get better, I’m going to get better, I’m going to get better. Maybe the first week I’m going to get ten people to register. Next week I get thirty. Next week I get fifty, and if I make that my focus, whatever we focus on, what happens? It grows. We’re going to start focusing on that, and what’s going to happen in the next 12 months is your business and your life will be transformed. It can’t not be, and the lives of the people you’re serving will be transformed. You say, Russell, this is cool, but I can’t afford to buy Facebook ads right now. I don’t care if you can’t buy Facebook ads, go spam Facebook, okay. There’s a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them, go talk to people, do joint ventures. There’s other ways to do it, and if your excuse is that I can’t do it because my Facebook account got shut down. I can’t do it because I don’t know any JV partners. I can’t do it because, fill in whatever excuse you want, that’s all those things are excuses. There’s a lot of people with a lot of good excuses out there, but the ones who don’t have excuses, and just think, how can I figure this out? They focus on it. It’s weird. What happens when you focus again? You get things done. It starts to grow. Start focusing on, what else can I do? I’m broke, I can’t buy Facebook ads, what else can I do? I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner Circle a while ago. I’ve been watching him. Just been crazy impressed with him, all the stuff he’s doing, and just grateful he joined because I have a chance to see this glimpse of what he’s doing and it’s just been amazing. I’m watching him do these blog posts, and he’s getting hundreds of thousands of millions people reading these blog posts, and it’s just … He focuses on that and it grows. I saw him post the other day how his goal of the first of the year is to get 100 thousand visitors a month, and I think now he’s getting 100 thousand visitors a week, or something crazy like that. It’s what you focus on grows, and he’s doing that through free traffic, and he started making money, and then he started spending his money on Facebook to boost those posts, and that’s the model. That’s how it all works. Anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that’s the model, my friends. That’s what we’re focusing on here. That’s how we’re going to take our company from 8 figures to 9 figures and beyond. That’s how you should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. It’s the model. It’s what works. It’s what’s working today, and there’s nothing else you should be focusing on, I don’t think. There you go. You’ve got it on a silver platter now, on a napkin, you have it in front of you. You just gotta pick it up and run with it, and if you do then I only want you to send me 10 percent of what you make. I’m just joking. All I want you to do is serve other people. Help other people, get your message out there, and hopefully you’ll tell people about Click Funnels along the way because we love it, and it keeps getting better every single day. Thanks everybody. I’m almost home. I’m going to bounce, and have an amazing night, or day whenever you’re listening to this, and I’ll talk to you guys all again soon. Bye everybody.

This Is THE Model For The Next 12 Months

How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber. On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K. Here are a couple of cool things in today’s episode:  Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000. And how it also helped Russell win a Cryosauna  So listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money. ---Transcript--- Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope you’re doing awesome. I’m actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldn’t even … I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today it’s doing alright. I’ve been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, I’m heading to the office for a little bit. But this week, it’s our Christmas week, so I can’t work too hard because I’ve got to play with my kids too, but I do have some big things that we’ve got to get out of the way and get done. I wanted to share with you guys kind of a unique win that happened this weekend that was … It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as I’ve been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? We’ve been trying to slowly and organically grow our audience, and make it bigger and better each time. It’s been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform. It’s kind of this weird thing. We didn’t want to promote it because we have our own automated webinar platform, but he’s also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, “Yeah, we’re going to help promote this, but we’ve got to do it in a way that’s different and cool and help people understand.” Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. That’s kind of what the promotion was. We started the promotion, and made a really good bonus offer, and it didn’t sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like “Huh. Well, that sucks.” We tried to help him out, and I was just like, “Ah, it’s not really working.” I think the biggest problem they had was they’re selling automated webinar software, but they didn’t do a webinar to sell it, which I thought was kind of strange. I thought, “I’m just going to do my own webinar,” because I think that’s a better way to do it. Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didn’t get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mike’s like, “Hey, you’re in the lead, but these other dudes are catching up to you. And you should promote it again.” I was like “Oh crap. I was going to do a webinar, but I didn’t.” I was just like, “I don’t think anyone else is going to buy it based on how I was doing it.” Then I had this epiphany. It was like angels from heaven were singing and they said, “Why don’t you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you don’t have to create PowerPoint slides.” I was like “Sweet!” Because I know the pitch, I know what I wanted to put in there. I was like, “I don’t think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version.” So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone. I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. What’s crazy is I used the one … I’m using terminology from the Perfect Webinar script, so if you don’t have it yet, go to perfectwebinarsecrets.com and go get it. It’s 5 bucks. I used the one thing as the title in my Periscope and my Facebook Mention, which worked really good. We got a lot of people on. I did the whole pitch. I think we had 3,000 people live between Periscope and Facebook Mentions who saw me do the 25 minute pitch, which was crazy. How often do you get 3,000 people live on a webinar? Let alone with the click of a button, with no advanced notice. I did that, and then as soon as it was done, John, on my team started promoting the Facebook version because it was on Facebook. He started blowing it up. Within 3 days, I think, we had 30,000 people had seen that video, which was crazy. The crazier thing is that from that we sold 160 copies the next day of Ever Webinar and the day after that we sold 78 more copies. It was crazy. We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000, and I won a $50,000 prize. That’s not counting re-bills and stuff like that. When all said and done we made $200,000 off of 1 Periscope, Facebook Mentions where I just used the perfect webinar. It was amazing. I hope you guys listen to that, and I hope you take it to heart because it gives you the ability just to test, really quick, a webinar offer and see if it’s going to work. I wish I would have done that before I created some other webinars that didn’t work. It would have saved me a lot of time. My guess is you will see me over the next upcoming months, once or twice a month probably, doing a micro Perfect Webinar pitch on Periscope and Facebook Mentions. Because if you can make that much money, that quick, why not just do it, and why not do it every once in a while? That’s kind of what happened. It was kind of fun. If you haven’t seen it yet, if you go to blog.dotcomsecrets.com, that’s where we store them all. If you go to marketingquickiesshow.com, they’ll be listed there too. I think the title is something like “How to Make an Extra Seven Figures Next Year Using this Webinar Model,” or “How to Make at Least Seven Figures Next Year Using this Proven Webinar Model,” or something like that. If you search for that, you can see the video, and just see me do the pitch, and all that kind of stuff. This is the best part. For those of you guys who know anything about bio-hacking, or doing weird stuff to try to increase your awesomeness. One of the coolest bio-hacking things you can do is a cryo therapy unit. Tony Robins has one in his house, Dave Asprey has one in his house, and then usually most people have to go and travel to go find one. There’s one dude in Boise that’s got one in his clinic. I’ve always wanted one, and I’ve been begging my wife, and she keeps telling me, “No because it’s ridiculous. It’s way more money then you should spend on something stupid like that.” I don’t really have an ideal spot in our house. Well, I kind of do, but anyway …  The affiliate prize was $50,000 towards the BMW of your choice. I don’t really want a BMW, but I do want a cryo unit, which happens to be exactly $50,000. I emailed Filsaime and I’m like, “Hey, man. If I win can you buy me a cryo chamber, or whatever you call them, instead of a BMW?” He said, “Yes.” I actually won a cryo unit from doing the Perfect Webinar on a thing, which is freaking amazing. Now, I’ve just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber, so that’s the next challenge. If I can close that deal I will have one in my house. Anyway, I’m kind of excited as you can tell. My voice, as you can hear, is starting to fall away. If you guys made it to the end of this I apologize my voice is going, but I hope that gives you an idea. Don’t forget, you guys, there’s a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing our audiences like we’ve been doing, and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this, and I hope you guys try it. If try it let me know. Post the video on Facebook afterwards and tag me, and I’ll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope, or the Perfect Blab, or the Perfect … I don’t know. We’ll figure out a cool name for it for anyone else who does it. Anyway, there you go you guys. I hope you guys can use that. If you’re ever in Boise and you want to come my cryo chamber, if I have it, you’re welcome to come. I’m just joking. My wife probably wouldn’t want you to come to my house. Not because it’s you, just because it’s those weird people on the internet. You know what I mean. Anyway, I’m going to stop before I get in any trouble. I appreciate you guys. Have an amazing day and we’ll talk to you guys all again soon. Bye!

How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber. On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K. Here are a couple of cool things in today’s episode: <ul> <li>Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000.</li> <li>And how it also helped Russell win a Cryosauna</li> </ul> So listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money. ---Transcript--- Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope you’re doing awesome. I’m actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldn’t even … I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today it’s doing alright. I’ve been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, I’m heading to the office for a little bit. But this week, it’s our Christmas week, so I can’t work too hard because I’ve got to play with my kids too, but I do have some big things that we’ve got to get out of the way and get done. I wanted to share with you guys kind of a unique win that happened this weekend that was … It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as I’ve been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? We’ve been trying to slowly and organically grow our audience, and make it bigger and better each time. It’s been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform. It’s kind of this weird thing. We didn’t want to promote it because we have our own automated webinar platform, but he’s also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, “Yeah, we’re going to help promote this, but we’ve got to do it in a way that’s different and cool and help people understand.” Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. That’s kind of what the promotion was. We started the promotion, and made a really good bonus offer, and it didn’t sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like “Huh. Well, that sucks.” We tried to help him out, and I was just like, “Ah, it’s not really working.” I think the biggest problem they had was they’re selling automated webinar software, but they didn’t do a webinar to sell it, which I thought was kind of strange. I thought, “I’m just going to do my own webinar,” because I think that’s a better way to do it. Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didn’t get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mike’s like, “Hey, you’re in the lead, but these other dudes are catching up to you. And you should promote it again.” I was like “Oh crap. I was going to do a webinar, but I didn’t.” I was just like, “I don’t think anyone else is going to buy it based on how I was doing it.” Then I had this epiphany. It was like angels from heaven were singing and they said, “Why don’t you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you don’t have to create PowerPoint slides.” I was like “Sweet!” Because I know the pitch, I know what I wanted to put in there. I was like, “I don’t think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version.” So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone. I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. What’s crazy is I used the one … I’m using terminology from the Perfect Webinar script, so if you don’t have it yet, go to <a href="http://perfectwebinarsecrets.com" rel="nofollow" target="_blank">perfectwebinarsecrets.com</a> and go get it. It’s 5 bucks. I used the one thing as the title in my Periscope and my Facebook Mention, which worked really good. We got a lot of people on. I did the whole pitch. I think we had 3,000 people live between Periscope and Facebook Mentions who saw me do the 25 minute pitch, which was crazy. How often do you get 3,000 people live on a webinar? Let alone with the click of a button, with no advanced notice. I did that, and then as soon as it was done, John, on my team started promoting the Facebook version because it was on Facebook. He started blowing it up. Within 3 days, I think, we had 30,000 people had seen that video, which was crazy. The crazier thing is that from that we sold 160 copies the next day of Ever Webinar and the day after that we sold 78 more copies. It was crazy. We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000, and I won a $50,000 prize. That’s not counting re-bills and stuff like that. When all said and done we made $200,000 off of 1 Periscope, Facebook Mentions where I just used the perfect webinar. It was amazing. I hope you guys listen to that, and I hope you take it to heart because it gives you the ability just to test, really quick, a webinar offer and see if it’s going to work. I wish I would have done that before I created some other webinars that didn’t work. It would have saved me a lot of time. My guess is you will see me over the next upcoming months, once or twice a month probably, doing a micro Perfect Webinar pitch on Periscope and Facebook Mentions. Because if you can make that much money, that quick, why not just do it, and why not do it every once in a while? That’s kind of what happened. It was kind of fun. If you haven’t seen it yet, if you go to <a href="http://blog.dotcomsecrets.com" rel="nofollow" target="_blank">blog.dotcomsecrets.com</a>, that’s where we store them all. If you go to <a href="http://marketingquickiesshow.com" rel="nofollow" target="_blank">marketingquickiesshow.com</a>, they’ll be listed there too. I think the title is something like “How to Make an Extra Seven Figures Next Year Using this Webinar Model,” or “How to Make at Least Seven Figures Next Year Using this Proven Webinar Model,” or something like that. If you search for that, you can see the video, and just see me do the pitch, and all that kind of stuff. This is the best part. For those of you guys who know anything about bio-hacking, or doing weird stuff to try to increase your awesomeness. One of the coolest bio-hacking things you can do is a cryo therapy unit. Tony Robins has one in his house, Dave Asprey has one in his house, and then usually most people have to go and travel to go find one. There’s one dude in Boise that’s got one in his clinic. I’ve always wanted one, and I’ve been begging my wife, and she keeps telling me, “No because it’s ridiculous. It’s way more money then you should spend on something stupid like that.” I don’t really have an ideal spot in our house. Well, I kind of do, but anyway …  The affiliate prize was $50,000 towards the BMW of your choice. I don’t really want a BMW, but I do want a cryo unit, which happens to be exactly $50,000. I emailed Filsaime and I’m like, “Hey, man. If I win can you buy me a cryo chamber, or whatever you call them, instead of a BMW?” He said, “Yes.” I actually won a cryo unit from doing the Perfect Webinar on a thing, which is freaking amazing. Now, I’ve just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber, so that’s the next challenge. If I can close that deal I will have one in my house. Anyway, I’m kind of excited as you can tell. My voice, as you can hear, is starting to fall away. If you guys made it to the end of this I apologize my voice is going, but I hope that gives you an idea. Don’t forget, you guys, there’s a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing our audiences like we’ve been doing, and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this, and I hope you guys try it. If try it let me know. Post the video on Facebook afterwards and tag me, and I’ll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope, or the Perfect Blab, or the Perfect … I don’t know. We’ll figure out a cool name for it for anyone else who does it. Anyway, there you go you guys. I hope you guys can use that. If you’re ever in Boise and you want to come my cryo chamber, if I have it, you’re welcome to come. I’m just joking. My wife probably wouldn’t want you to come to my house. Not because it’s you, just because it’s those weird people on the internet. You know what I mean. Anyway, I’m going to stop before I get in any trouble. I appreciate you guys. Have an amazing day and we’ll talk to you guys all again soon. Bye!

The $150K Periscope

Check out this case study of what happened when we applied these two simple words. On today’s episode Russell talks about the two magic words that made Russell more money than anything else. He also shares why those two words are so powerful. Here are some cool things to listen for in this episode:  Learn what two words have helped Russell in his business and how he is trying to figure out how to use it in more aspects of his life. Why Russell stopped selling Ignite and now is only focusing on Inner Circle And how Russell used those two magic words to sell spots in the Inner Circle.  So listen below to hear how Russell used urgency and scarcity to make a ton of money. ---Transcript--- Hey, good morning everybody. This is Russell Brunson, and welcome to Marketing In Your Car, everyone. Today is the day I’m going to talk about two of my favorite words. These two words have made me more money, than I think, pretty much anything in the history of my life. If you could learn these two words, it’s done, that’s all you need. Well, that’s not true. You’ve got to have a good offer, good product, good reputation, good brand, all the things you got to do it right. If you have all those and you want to turn that into money, the two magic words are, you ready for it? Number one is “urgency,” and number two is “scarcity.” That’s it. If you can have those two things, along with an amazing offer in front of the right audience, it’s game over. Here’s the back story. Last January, so a year ago, it’s not quite January yet but almost, Vince Palko from Adtoons.com, super cool dude, he’s the inventor of the hand sketched doodle video. Anyway, he messaged me, “Hey man, what are your goals for next year?” I’m like, “Why?” He said, “I’ll make you a cool gift.” I wrote down about a handful of goals and sent them over to him and he ended up sketching this amazing… it’s awesome, it’s just the coolest thing, it’s like this huge picture with all my goals drawn out in cartoon format and this really progression between, it was amazing. He does that if you go to AdToons.com and message him, “Hey Vince, here’s a million bucks please draw my visions so they can become true,” and he’ll do it. He did that and sent it to me and I got it blown up and I put it on my wall and it’s just been there. I didn’t even think about it at the time but it’s a year ago, my goal was only work close with 100 entrepreneurs in my Inner Circle, that’s what I said. At the time back then I think we only had 25 people in the Inner Circle, and it’s $25,000.00 a piece and to get a 100 I think that would be pretty awesome, but it was outside my reality, but it was a goal I put up there. Then fast forward over the last 12 months we have our Ignite program at $12,000.00 and our Inner Circle at $25,000.00. We’ve be selling both of those and it’s been doing well. Obviously a lot of people are going to the Ignite program. I think we sold 180 or so people into Ignite and Inner Circle kept growing as well. It’s been interesting, as Inner Circle has been moving forward it’s exponentially been growing, I think that’s the right word, where it keeps getting bigger faster. I think that we do a really good job with that. I’m really proud of it. Then people find out and then more people find out and it’s just kind of growing organically really quickly. About a month ago I was looking at it. Inner Circle has grown actually faster than the Ignite program which is interesting because it’s more than twice as much money. The people in the Inner Circle are honestly my dream clients. Most of them have some amazing things happening. They just need some directional things, or feedback or bounce back ideas and just cool stuff like that where it’s awesome. I had this idea and I was actually looking at my sketch with Vince and I saw it said, “Work closely with 100 people.” I think right now I’m working close with the 50 or 60 that are Inner Circle and then a little bit further distance with Ignite and then everything we’re doing. I was like, “What if we just shut down everything except for the Inner Circle and just focus on getting 100 people in there and I just really close with those 100 people, and if someone leaves and a spot opens we can refill but just actually close it down. Say there’s a 100 spots and when they’re gone, they’re gone and just kind of do that.” It took a little while to get all the pieces in place so that we wouldn’t drop any balls and we can continue to service all the people who had bought Ignite up to this point. A few weeks ago we stopped selling Ignite, no more selling Ignite. We’re servicing those who are in but we are not selling anymore. Let’s just focus on Inner Circle. If we’re going to get 100 people, then how’s it going to work? There are some mastermind groups where they have 100 people in it’s like stupid, it’s like going to a seminar. I didn’t want that. Our groups can facilitate about 35, 35 is kind of high, even 32-33 is about perfect in a group. I’m basically going to have to have 3 group, if we do 3 groups of 33.3, so somebody is going to be chopped into thirds, I’m just kidding. If we do that it will work, so we went and we actually booked all the hotel rooms for the year, and everything is kind of finalized. I’m like, okay cool, now we need to get, I think at that time we’re about 65 or 70 people in the Inner Circle so we need to get 25 more people. All the guys on my team are like, “you realize it took us almost a whole year to fill up 2 groups and a lot of work.” I was like, “I think we can fill up the last group though in December.” They’re like, “That’s not possible, December is the worst month for sales and all these kind of things.” I was, “Yeah, I think we can.” On Monday I sent out an email that basically said, “This is how many spots are left, we are only having 100 people in when they’re gone, they’re gone.” I used those 2 magic words. I used “urgency” and I used “scarcity.” They were true urgency and true scarcity. What’s happened since then has been insane, it’s been literally insane. We’ve had almost 200 applications. I’ve only got 2 guys who are doing the phone calls, they can’t even keep up with it. After you apply, if you’ve gone though my high ticket training, you know the big focus is after someone applies, try to get them to inbound call you. We’ve had I think like 30 people leave voice messages from inbound calls like begging us to call them back as quick as we can. Our guys are as fast as they can calling people and making sure they’re qualified because we have a high standard in the group. If they are, then signing then up. It’s crazy, it’s like every hour yesterday I get a message, boom Russell, so and so just joined Inner Circle, boom Russell so and so just joined Inner Circle, just going boom, boom, boom, boom and it looks like we’re probably going to sell out all the last, and I can’t remember it was like 22 or 23 spots as of Monday. I think now we’re down to like 17 or 16, I don’t know, but I think we’re going to sell them out before the end of the year which is crazy. That should have taken almost a year to fill up but instead we did a couple of days because of 2 magic words, “urgency” and “scarcity.” I look at webinars we do and the different between webinar that does good and a webinar that does amazing is 2 magic words, “urgency” and “scarcity.” The better your urgency and the better your scarcity on your pitch the better it’s going to do. We used to do a webinar on Thursday, and we do replays Friday, Saturday and then we kind of end it and then Monday we’d start the process over again. A little while ago we started adding in urgency and scarcity on the last day, saying, “Hey the replay really is coming down tonight, so go and watch it,” and then like 6 hours before we pull it down say, “Okay 6 hours and then we’re pulling it down.” What’s interesting is that last 6 hour call, I’d send 2 emails on Sunday, one Sunday morning and then one Sunday 6 hours before we pull it down. What’s crazy is that 6 hour warning email where I’m applying urgency and scarcity typically makes as much money as the live webinar does which is crazy, just nuts, it doesn’t make any sense. Anyway, I’m smiling today just thinking about how can I apply urgency and scarcity in more spots in all aspect of my life. How can I apply that to get my kids to do stuff and get things done. How can apply to force myself to get things done. How can I to get my employees to do things, my team and other things like that. Those 2 things are amazing. Try to figure out … Oops excuse me, I just honked the horn, I hope the person in front of me is not upset. Anyway, trying to figure out how do we create cool bonus structures or cool promotional things with affiliates, how can we do that. I remember when we did the DotComSecrets Book launch, I think in the first week we were paying out 40 percent commission to the whole Funnel and the second week we transitioned to $20 per book and then we had a countdown. Then at, whatever day it was, Thursday at midnight when we closed the contest down it went back to 40 percent commission. We had this big urgency and scarcity, every book you give away for the next 24 hours, 12 hours, 3 hours you’d be getting 20 bucks as opposed to the other thing and people went crazy. Anyway, those are my 2 favorite words. I’m not a tattoo guy but if I was I’d tattoo those to my forehead or my arm or I don’t know maybe I’d get one of those sweet, I don’t know what it’s called, barb wire chains around my bicep that would say, “urgency and scarcity” weaved into the barb wire, that would be pretty sweet, right? No, just kidding. Anyway. I’m such a dork. All right guys, well, I better stop before I embarrass myself anymore but think through those 2 words, urgency and scarcity. Figure out how you can apply them to all aspect of your business and your life because they are magic. It’s amazing. You can move mountains if you’ve got urgency and scarcity. Without them people just aren’t inspired to take action. In fact, last night there was a dude who applied for the Inner Circle about a year ago and he’s what we call, this is probably politically incorrect term, but we call him a stroker, somebody who comes in, they call, they ask a lot of questions, they listen to the whole thing and they’re trying to see how the process works and trying to get information and they’re not really buyers. We call them strokers for whatever reason. This guy, a year ago stroked us and went through the whole process which at the end of it it was kind of annoying because is was like eh. I knew he had the money, I knew he wanted to be in it, but it was just like he didn’t have whatever else to push him over the edge. Apparently he applied on Monday and then again on Tuesday and on Wednesday because last night I was going to bed, and on Skype there was like 10 messages from him, all in caps, “Russell I’m trying to get in Inner Circle, no one’s calling back, Russell let me in, I need to get in before it’s …” like freaking out, I was like, “This dude a year ago went through the process and didn’t get involved for whatever reason has been sitting for a year, but now that we’ve got some urgency and scarcity in place, now not only is he reapplying, he is flipping out, Skyping me trying to get in. Those are good signs? There you go, you’ve urgency and scarcity. Have some fun with them. Actually that’s your Christmas gift from me for this year, so Merry Christmas. Urgency and scarcity from Russell. Hope you love them. All right guys, I’m out of here. We’ll talk to you guys soon. Goodbye and have an amazing day.

Check out this case study of what happened when we applied these two simple words. On today’s episode Russell talks about the two magic words that made Russell more money than anything else. He also shares why those two words are so powerful. Here are some cool things to listen for in this episode: <ul> <li>Learn what two words have helped Russell in his business and how he is trying to figure out how to use it in more aspects of his life.</li> <li>Why Russell stopped selling Ignite and now is only focusing on Inner Circle</li> <li>And how Russell used those two magic words to sell spots in the Inner Circle.</li> </ul> So listen below to hear how Russell used urgency and scarcity to make a ton of money. ---Transcript--- Hey, good morning everybody. This is Russell Brunson, and welcome to Marketing In Your Car, everyone. Today is the day I’m going to talk about two of my favorite words. These two words have made me more money, than I think, pretty much anything in the history of my life. If you could learn these two words, it’s done, that’s all you need. Well, that’s not true. You’ve got to have a good offer, good product, good reputation, good brand, all the things you got to do it right. If you have all those and you want to turn that into money, the two magic words are, you ready for it? Number one is “urgency,” and number two is “scarcity.” That’s it. If you can have those two things, along with an amazing offer in front of the right audience, it’s game over. Here’s the back story. Last January, so a year ago, it’s not quite January yet but almost, Vince Palko from <a href="http://Adtoons.com" rel="nofollow" target="_blank">Adtoons.com</a>, super cool dude, he’s the inventor of the hand sketched doodle video. Anyway, he messaged me, “Hey man, what are your goals for next year?” I’m like, “Why?” He said, “I’ll make you a cool gift.” I wrote down about a handful of goals and sent them over to him and he ended up sketching this amazing… it’s awesome, it’s just the coolest thing, it’s like this huge picture with all my goals drawn out in cartoon format and this really progression between, it was amazing. He does that if you go to <a href="http://AdToons.com" rel="nofollow" target="_blank">AdToons.com</a> and message him, “Hey Vince, here’s a million bucks please draw my visions so they can become true,” and he’ll do it. He did that and sent it to me and I got it blown up and I put it on my wall and it’s just been there. I didn’t even think about it at the time but it’s a year ago, my goal was only work close with 100 entrepreneurs in my Inner Circle, that’s what I said. At the time back then I think we only had 25 people in the Inner Circle, and it’s $25,000.00 a piece and to get a 100 I think that would be pretty awesome, but it was outside my reality, but it was a goal I put up there. Then fast forward over the last 12 months we have our Ignite program at $12,000.00 and our Inner Circle at $25,000.00. We’ve be selling both of those and it’s been doing well. Obviously a lot of people are going to the Ignite program. I think we sold 180 or so people into Ignite and Inner Circle kept growing as well. It’s been interesting, as Inner Circle has been moving forward it’s exponentially been growing, I think that’s the right word, where it keeps getting bigger faster. I think that we do a really good job with that. I’m really proud of it. Then people find out and then more people find out and it’s just kind of growing organically really quickly. About a month ago I was looking at it. Inner Circle has grown actually faster than the Ignite program which is interesting because it’s more than twice as much money. The people in the Inner Circle are honestly my dream clients. Most of them have some amazing things happening. They just need some directional things, or feedback or bounce back ideas and just cool stuff like that where it’s awesome. I had this idea and I was actually looking at my sketch with Vince and I saw it said, “Work closely with 100 people.” I think right now I’m working close with the 50 or 60 that are Inner Circle and then a little bit further distance with Ignite and then everything we’re doing. I was like, “What if we just shut down everything except for the Inner Circle and just focus on getting 100 people in there and I just really close with those 100 people, and if someone leaves and a spot opens we can refill but just actually close it down. Say there’s a 100 spots and when they’re gone, they’re gone and just kind of do that.” It took a little while to get all the pieces in place so that we wouldn’t drop any balls and we can continue to service all the people who had bought Ignite up to this point. A few weeks ago we stopped selling Ignite, no more selling Ignite. We’re servicing those who are in but we are not selling anymore. Let’s just focus on Inner Circle. If we’re going to get 100 people, then how’s it going to work? There are some mastermind groups where they have 100 people in it’s like stupid, it’s like going to a seminar. I didn’t want that. Our groups can facilitate about 35, 35 is kind of high, even 32-33 is about perfect in a group. I’m basically going to have to have 3 group, if we do 3 groups of 33.3, so somebody is going to be chopped into thirds, I’m just kidding. If we do that it will work, so we went and we actually booked all the hotel rooms for the year, and everything is kind of finalized. I’m like, okay cool, now we need to get, I think at that time we’re about 65 or 70 people in the Inner Circle so we need to get 25 more people. All the guys on my team are like, “you realize it took us almost a whole year to fill up 2 groups and a lot of work.” I was like, “I think we can fill up the last group though in December.” They’re like, “That’s not possible, December is the worst month for sales and all these kind of things.” I was, “Yeah, I think we can.” On Monday I sent out an email that basically said, “This is how many spots are left, we are only having 100 people in when they’re gone, they’re gone.” I used those 2 magic words. I used “urgency” and I used “scarcity.” They were true urgency and true scarcity. What’s happened since then has been insane, it’s been literally insane. We’ve had almost 200 applications. I’ve only got 2 guys who are doing the phone calls, they can’t even keep up with it. After you apply, if you’ve gone though my high ticket training, you know the big focus is after someone applies, try to get them to inbound call you. We’ve had I think like 30 people leave voice messages from inbound calls like begging us to call them back as quick as we can. Our guys are as fast as they can calling people and making sure they’re qualified because we have a high standard in the group. If they are, then signing then up. It’s crazy, it’s like every hour yesterday I get a message, boom Russell, so and so just joined Inner Circle, boom Russell so and so just joined Inner Circle, just going boom, boom, boom, boom and it looks like we’re probably going to sell out all the last, and I can’t remember it was like 22 or 23 spots as of Monday. I think now we’re down to like 17 or 16, I don’t know, but I think we’re going to sell them out before the end of the year which is crazy. That should have taken almost a year to fill up but instead we did a couple of days because of 2 magic words, “urgency” and “scarcity.” I look at webinars we do and the different between webinar that does good and a webinar that does amazing is 2 magic words, “urgency” and “scarcity.” The better your urgency and the better your scarcity on your pitch the better it’s going to do. We used to do a webinar on Thursday, and we do replays Friday, Saturday and then we kind of end it and then Monday we’d start the process over again. A little while ago we started adding in urgency and scarcity on the last day, saying, “Hey the replay really is coming down tonight, so go and watch it,” and then like 6 hours before we pull it down say, “Okay 6 hours and then we’re pulling it down.” What’s interesting is that last 6 hour call, I’d send 2 emails on Sunday, one Sunday morning and then one Sunday 6 hours before we pull it down. What’s crazy is that 6 hour warning email where I’m applying urgency and scarcity typically makes as much money as the live webinar does which is crazy, just nuts, it doesn’t make any sense. Anyway, I’m smiling today just thinking about how can I apply urgency and scarcity in more spots in all aspect of my life. How can I apply that to get my kids to do stuff and get things done. How can apply to force myself to get things done. How can I to get my employees to do things, my team and other things like that. Those 2 things are amazing. Try to figure out … Oops excuse me, I just honked the horn, I hope the person in front of me is not upset. Anyway, trying to figure out how do we create cool bonus structures or cool promotional things with affiliates, how can we do that. I remember when we did the DotComSecrets Book launch, I think in the first week we were paying out 40 percent commission to the whole Funnel and the second week we transitioned to $20 per book and then we had a countdown. Then at, whatever day it was, Thursday at midnight when we closed the contest down it went back to 40 percent commission. We had this big urgency and scarcity, every book you give away for the next 24 hours, 12 hours, 3 hours you’d be getting 20 bucks as opposed to the other thing and people went crazy. Anyway, those are my 2 favorite words. I’m not a tattoo guy but if I was I’d tattoo those to my forehead or my arm or I don’t know maybe I’d get one of those sweet, I don’t know what it’s called, barb wire chains around my bicep that would say, “urgency and scarcity” weaved into the barb wire, that would be pretty sweet, right? No, just kidding. Anyway. I’m such a dork. All right guys, well, I better stop before I embarrass myself anymore but think through those 2 words, urgency and scarcity. Figure out how you can apply them to all aspect of your business and your life because they are magic. It’s amazing. You can move mountains if you’ve got urgency and scarcity. Without them people just aren’t inspired to take action. In fact, last night there was a dude who applied for the Inner Circle about a year ago and he’s what we call, this is probably politically incorrect term, but we call him a stroker, somebody who comes in, they call, they ask a lot of questions, they listen to the whole thing and they’re trying to see how the process works and trying to get information and they’re not really buyers. We call them strokers for whatever reason. This guy, a year ago stroked us and went through the whole process which at the end of it it was kind of annoying because is was like eh. I knew he had the money, I knew he wanted to be in it, but it was just like he didn’t have whatever else to push him over the edge. Apparently he applied on Monday and then again on Tuesday and on Wednesday because last night I was going to bed, and on Skype there was like 10 messages from him, all in caps, “Russell I’m trying to get in Inner Circle, no one’s calling back, Russell let me in, I need to get in before it’s …” like freaking out, I was like, “This dude a year ago went through the process and didn’t get involved for whatever reason has been sitting for a year, but now that we’ve got some urgency and scarcity in place, now not only is he reapplying, he is flipping out, Skyping me trying to get in. Those are good signs? There you go, you’ve urgency and scarcity. Have some fun with them. Actually that’s your Christmas gift from me for this year, so Merry Christmas. Urgency and scarcity from Russell. Hope you love them. All right guys, I’m out of here. We’ll talk to you guys soon. Goodbye and have an amazing day.

The Two Magic Words That Will 10X Sales For Any Product Or Service

How to become more by increasing what you expect from yourself each day. On today’s episode Russell tells a story about a guy from some Tony Robbins’ events and why he expected more from himself and how that made his story is so inspiring. He also talks about how wresting helped Russell expect more from himself. Here are 3 cool things to listen for in this episode:  People expect a lot of you, but what do you expect from yourself? Why the more you expect out of yourself, the more successful you will be. Why letting yourself off the hook is not always a good idea.  So listen below to find out why you should expect more out of yourself in order to be successful. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a snowy marketing in your car. All right, all right, so we’ve got snow out here in Boise Idaho and it’s beautiful. It’s supposed to snow for the next three days, so I’m hoping we just get dumped on because it would be really fun to take a day or two off with the kids and just do snowball fights, and snow forts, and all of that fun stuff. Cross your fingers that we get dumped on for a little bit here. I just wanted to jump in real quick because I just listened to a podcast and someone said something and it sparked something and I wanted to jump in here. It has to do with what you expect from yourself. We have all sorts of people in our lives that have expectations on us, right? Our wives expect us to do things, our kids, our co-workers, our employees, our parents, our friends, our brothers and sisters, everyone expects things out of us, right? That’s one thing. I’m curious, what do you expect out of yourself? We were at a Tony Robins event and if you’ve ever been to UPW there’s this little, not little. There’s this guy, he’s a little shorter, but like a stocky, bald dude, who’s always on Toby Robins security, and at every UPW. If you ever go you’ll see him, he’s usually one of front guys in the front. He’s always standing there flexing, making sure nobody gets to Tony. Anyway, the last day when Tony sells Business Mastery, usually this guy will get up and tell the story, and how basically when he was growing up … I can’t remember how bad his life was but he went to a Tony Robins event, it changed him. He started just going to every Tony Robins event and just trying to just be there all the time, and be around it, and talked about how it changed his life from being this homeless kid to being a multi millionaire, and all of these things, it was just a really inspiring story. Afterwards we pulled him aside and we were just talking to him, me and four or five of our friends, we were just talking to him and the dude was like oh, so motivational, I just wanted to hire him just to come yell at me once a week. He was talking, and one thing he said that was interesting is we asked like, “What made the difference. Why do you come and work for Tony for free five times a year, and why do you do all of this stuff?” He said, “Where I grew up from nobody expected much from me, so I didn’t do much. When I came here,” he’s like, “Everybody expected a lot out of me.” He’s like, “The reason why I’m so successful now, I expect more out of myself than anyone can imagine.” I remember thinking about that like, that’s the driving force. What do you expect out of yourself? You think about why we get depressed in life, or why we have issues, or whatever it might be, I think it’s usually because we expect something out of ourselves and we don’t do it. I look at the things in my life that I really struggle with and that cause me pain, and almost all of them are associated with this is what I expect from myself, and this is what I’m doing. It’s like when you were a kid and your dad is … you do something really, really bad and you’re expecting him to beat you and you’re preparing for a whooping, and then he comes in and he just looks at you and shakes his head and says, “I expected a lot more out of you,” and walks away. You’re like, “Oh, daggers in the heart. That was way worse, why didn’t you just beat me? I could have handled that.” I think that’s a big thing, and I’m curious for you right now, and everyone listening is in different parts of their life, different times, different seasons, and different parts of their business as well. I’m curious, what do you expect out of yourself? People always ask, “Russell how do you get so much stuff done? How do you blah, blah, blah,” all of these things. I don’t feel like I do that much but I feel like I expect a lot out of myself, because of that I don’t sleep in, in the morning, I don’t go to bed early at night, when I’m at the office I don’t goof off, I’m not surfing Facebook and if it’s not making me money, if I’m not helping someone, I expect so much out of myself that I don’t, I just keep working, I keep moving forward because I expect it out of myself. I look at one of my favorite coaching clients from the last year and a half is Liz Benny, you guys have heard me talk a lot about her. People ask me, “What was different about Liz? How come she was able to grow so fast?” The reality, if you listen to the Voxer messages she sends me, I don’t know anyone that expects more out of themselves than her. She is always on herself, which is part … I’m like man, you’re doing awesome, lighten up on yourself. That’s why she’s so successful, she expects so much out of herself. She always says, “The Liz Benny that I am is not this, I am here, I need to be here, I need to get there. I expect so much out of myself.” I think that sometimes we just let ourselves off the hook. If you’re struggling, it might be because you’re letting yourself off the hook. I don’t know, it might not be, there’s life circumstances, there’s things. Even when I expect a lot of myself we still had issues and headaches, things that come up so I get that, that’s a real thing. If you’re not progressing, and not progressing your own life, your clients lives in the way that you want, I wonder if that’s the issue. I wonder if you’re not expecting as much, enough out of yourself. I’m just going to put it out there, and I may be wrong, I don’t know. If someone was to ask me now thinking back on it like, “Russell why are you having so much success?” There’s a million external forces that have made it, there’s so many. My partners, my employees, and my friends, people that have made this happen, right? Internally for me it’s because I expect so much out of myself, that’s it. I woke up this morning excited to get to work because I expect so much, and I want to do so much, I want to help, and serve, and change, and I can’t do that without it. Anyway I just kind of wanted to throw that out there today, again I was listening to a podcast and that just popped into my head, and thought I would share it and hopefully you get some value out of it. Yeah, it’s interesting, I think the same thing was true when I was a wrestler. My Junior year I was the state champ, and the next year there was a national tournament, you had to be a Senior and a state champ to go to so I was like, “Okay, I’m going to go,” and I expected that I would be an all American. That was what I expected out of myself. My Senior year the state tournament I lost to this punk kid who’s not very good in just a really bad match. I ended up taking third place in state that year, my Senior year. I won it my Junior year and third my Senior year and I was destroyed, it ruined my self image. Everything that I was disappeared that day and I was so mad, but I expected so much out of myself and I was like, “No, I’m an all American. I know that already, that’s not something that’s up for debate just because I lost this match.” I was so mad and I remember we had two months before the national tournament and as like Russell right now is not an all American but I am one, I know that, that’s what I expect from myself, and that’s what I need to get. For the next two months we went crazy, I was working out on average … I remember one time when Dan Gable, when he’s training for the Olympics was working out for seven hours a day, that was the standard I set for myself. I need to work out at least seven hours a day, so I’d lift, I’d go to my high school workout, then I’d try to find another high school close to me that had guys that were also training for the national tournament. I’d travel there, so I had to do two to three wrestling practices a day. During that time, that two month period of time, I went from being a good wrestler to being a great wrestler, I went to national tournament and because I had won the state tournament my Junior year I qualified, but I was probably one of the only dudes in the room who didn’t win the state tournament that year. Came in, and because I expected so much out of myself over that two month period of time I came in and in a tournament that I think prior I would have done alright in, I don’t think I would have placed in it, you walk in and the bracket has eighty six state champs in it. I came in and I beat almost everyone, I beat a two time state champ, I beat a three time state champ, I beat all of these people and I actually made it to the finals. The finals I lost by two points from a kid from New York. I made the national finals, I took second place in the country, I became an all American, and it wasn’t something I was surprised about, I expected that out of myself, but I wasn’t there at the state tournament. It took that loss and that setback, which we all have in life, it took that kick in the nuts, whatever you want to call it, that took me back, for me to really step up and say, “Look, this is what I expect from myself and I need to achieve it all costs.” I did in that situation, anyway, I hope that helps. I know that again everyone’s in different times in life, you may have just lost your state tournament, figuratively speaking, or you may be on the two month process where you’re trying to become who you know you need to become, and maybe you just placed, and maybe you became an all American and now you’re kind of figuring out the next step. Wherever you’re at, the more you expect from yourself the more you’re going to achieve. Yeah, that’s it for today, hope that helps. All right I’m at the office, it’s snowing, and actually I have to go to head shots today so I’m just grabbing my juice, we’re on the juice fast still, and I’m headed in, headed back to get my head shots then I got a webinar today. That’s my plan, appreciate you guys, have an amazing day, and we’ll talk soon.

How to become more by increasing what you expect from yourself each day. On today’s episode Russell tells a story about a guy from some Tony Robbins’ events and why he expected more from himself and how that made his story is so inspiring. He also talks about how wresting helped Russell expect more from himself. Here are 3 cool things to listen for in this episode: <ul> <li>People expect a lot of you, but what do you expect from yourself?</li> <li>Why the more you expect out of yourself, the more successful you will be.</li> <li>Why letting yourself off the hook is not always a good idea.</li> </ul> So listen below to find out why you should expect more out of yourself in order to be successful. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a snowy marketing in your car. All right, all right, so we’ve got snow out here in Boise Idaho and it’s beautiful. It’s supposed to snow for the next three days, so I’m hoping we just get dumped on because it would be really fun to take a day or two off with the kids and just do snowball fights, and snow forts, and all of that fun stuff. Cross your fingers that we get dumped on for a little bit here. I just wanted to jump in real quick because I just listened to a podcast and someone said something and it sparked something and I wanted to jump in here. It has to do with what you expect from yourself. We have all sorts of people in our lives that have expectations on us, right? Our wives expect us to do things, our kids, our co-workers, our employees, our parents, our friends, our brothers and sisters, everyone expects things out of us, right? That’s one thing. I’m curious, what do you expect out of yourself? We were at a Tony Robins event and if you’ve ever been to UPW there’s this little, not little. There’s this guy, he’s a little shorter, but like a stocky, bald dude, who’s always on Toby Robins security, and at every UPW. If you ever go you’ll see him, he’s usually one of front guys in the front. He’s always standing there flexing, making sure nobody gets to Tony. Anyway, the last day when Tony sells Business Mastery, usually this guy will get up and tell the story, and how basically when he was growing up … I can’t remember how bad his life was but he went to a Tony Robins event, it changed him. He started just going to every Tony Robins event and just trying to just be there all the time, and be around it, and talked about how it changed his life from being this homeless kid to being a multi millionaire, and all of these things, it was just a really inspiring story. Afterwards we pulled him aside and we were just talking to him, me and four or five of our friends, we were just talking to him and the dude was like oh, so motivational, I just wanted to hire him just to come yell at me once a week. He was talking, and one thing he said that was interesting is we asked like, “What made the difference. Why do you come and work for Tony for free five times a year, and why do you do all of this stuff?” He said, “Where I grew up from nobody expected much from me, so I didn’t do much. When I came here,” he’s like, “Everybody expected a lot out of me.” He’s like, “The reason why I’m so successful now, I expect more out of myself than anyone can imagine.” I remember thinking about that like, that’s the driving force. What do you expect out of yourself? You think about why we get depressed in life, or why we have issues, or whatever it might be, I think it’s usually because we expect something out of ourselves and we don’t do it. I look at the things in my life that I really struggle with and that cause me pain, and almost all of them are associated with this is what I expect from myself, and this is what I’m doing. It’s like when you were a kid and your dad is … you do something really, really bad and you’re expecting him to beat you and you’re preparing for a whooping, and then he comes in and he just looks at you and shakes his head and says, “I expected a lot more out of you,” and walks away. You’re like, “Oh, daggers in the heart. That was way worse, why didn’t you just beat me? I could have handled that.” I think that’s a big thing, and I’m curious for you right now, and everyone listening is in different parts of their life, different times, different seasons, and different parts of their business as well. I’m curious, what do you expect out of yourself? People always ask, “Russell how do you get so much stuff done? How do you blah, blah, blah,” all of these things. I don’t feel like I do that much but I feel like I expect a lot out of myself, because of that I don’t sleep in, in the morning, I don’t go to bed early at night, when I’m at the office I don’t goof off, I’m not surfing Facebook and if it’s not making me money, if I’m not helping someone, I expect so much out of myself that I don’t, I just keep working, I keep moving forward because I expect it out of myself. I look at one of my favorite coaching clients from the last year and a half is Liz Benny, you guys have heard me talk a lot about her. People ask me, “What was different about Liz? How come she was able to grow so fast?” The reality, if you listen to the Voxer messages she sends me, I don’t know anyone that expects more out of themselves than her. She is always on herself, which is part … I’m like man, you’re doing awesome, lighten up on yourself. That’s why she’s so successful, she expects so much out of herself. She always says, “The Liz Benny that I am is not this, I am here, I need to be here, I need to get there. I expect so much out of myself.” I think that sometimes we just let ourselves off the hook. If you’re struggling, it might be because you’re letting yourself off the hook. I don’t know, it might not be, there’s life circumstances, there’s things. Even when I expect a lot of myself we still had issues and headaches, things that come up so I get that, that’s a real thing. If you’re not progressing, and not progressing your own life, your clients lives in the way that you want, I wonder if that’s the issue. I wonder if you’re not expecting as much, enough out of yourself. I’m just going to put it out there, and I may be wrong, I don’t know. If someone was to ask me now thinking back on it like, “Russell why are you having so much success?” There’s a million external forces that have made it, there’s so many. My partners, my employees, and my friends, people that have made this happen, right? Internally for me it’s because I expect so much out of myself, that’s it. I woke up this morning excited to get to work because I expect so much, and I want to do so much, I want to help, and serve, and change, and I can’t do that without it. Anyway I just kind of wanted to throw that out there today, again I was listening to a podcast and that just popped into my head, and thought I would share it and hopefully you get some value out of it. Yeah, it’s interesting, I think the same thing was true when I was a wrestler. My Junior year I was the state champ, and the next year there was a national tournament, you had to be a Senior and a state champ to go to so I was like, “Okay, I’m going to go,” and I expected that I would be an all American. That was what I expected out of myself. My Senior year the state tournament I lost to this punk kid who’s not very good in just a really bad match. I ended up taking third place in state that year, my Senior year. I won it my Junior year and third my Senior year and I was destroyed, it ruined my self image. Everything that I was disappeared that day and I was so mad, but I expected so much out of myself and I was like, “No, I’m an all American. I know that already, that’s not something that’s up for debate just because I lost this match.” I was so mad and I remember we had two months before the national tournament and as like Russell right now is not an all American but I am one, I know that, that’s what I expect from myself, and that’s what I need to get. For the next two months we went crazy, I was working out on average … I remember one time when Dan Gable, when he’s training for the Olympics was working out for seven hours a day, that was the standard I set for myself. I need to work out at least seven hours a day, so I’d lift, I’d go to my high school workout, then I’d try to find another high school close to me that had guys that were also training for the national tournament. I’d travel there, so I had to do two to three wrestling practices a day. During that time, that two month period of time, I went from being a good wrestler to being a great wrestler, I went to national tournament and because I had won the state tournament my Junior year I qualified, but I was probably one of the only dudes in the room who didn’t win the state tournament that year. Came in, and because I expected so much out of myself over that two month period of time I came in and in a tournament that I think prior I would have done alright in, I don’t think I would have placed in it, you walk in and the bracket has eighty six state champs in it. I came in and I beat almost everyone, I beat a two time state champ, I beat a three time state champ, I beat all of these people and I actually made it to the finals. The finals I lost by two points from a kid from New York. I made the national finals, I took second place in the country, I became an all American, and it wasn’t something I was surprised about, I expected that out of myself, but I wasn’t there at the state tournament. It took that loss and that setback, which we all have in life, it took that kick in the nuts, whatever you want to call it, that took me back, for me to really step up and say, “Look, this is what I expect from myself and I need to achieve it all costs.” I did in that situation, anyway, I hope that helps. I know that again everyone’s in different times in life, you may have just lost your state tournament, figuratively speaking, or you may be on the two month process where you’re trying to become who you know you need to become, and maybe you just placed, and maybe you became an all American and now you’re kind of figuring out the next step. Wherever you’re at, the more you expect from yourself the more you’re going to achieve. Yeah, that’s it for today, hope that helps. All right I’m at the office, it’s snowing, and actually I have to go to head shots today so I’m just grabbing my juice, we’re on the juice fast still, and I’m headed in, headed back to get my head shots then I got a webinar today. That’s my plan, appreciate you guys, have an amazing day, and we’ll talk soon.

What Do You Expect From Yourself?

Circle

It looks like my email yesterday struck a chord with a few of you… On this episode Russell talks about his juicing diet that he and his team are doing for one of his Inner Circle members. He also talks about why he has decided to shut down his Ignite Program. Here are a few things to listen for in today’s episode:  Russell explains why he is shutting down his Ignite program. Why he is only focusing on his Inner Circle program and how many people he is letting join. And how you can sign up to be a part of the Inner Circle and why you should.  So listen below to find out how you can be a part of Russell’s Inner Circle. ---Transcript--- Hey, everybody. This is Russell Brunson, and welcome to “Marketing in Your Car.” All right, everybody. Hope you’re having an amazing day today. I’m heading in to the office and we have sun shining. It’s beautiful. I think it’s still cold, but the sun’s up, so it makes you feel like you’re … Makes you feel better, so that’s exciting. Anyway, I’m really excited for today. We actually started a company-wide juice fast yesterday, so one of our … We have a new person named G from over in London. When I was in London I met her, and then she joined the Inner Circle, and she’s working on a juice cleanse product and a bunch of stuff like that. I was like, “Basically, we needed some results,” and she’s like, “Well, I’ve got a lot of people I’ve done it for, but I don’t have any videos.” I’m like, “All right. I’m going to drop everything on this side. I’m going to get my entire company to do it, and we’re going to become your testimonials.” It’s kind of cool. Everyone, this week, is on a week-long juice fast and documenting the process and creating cool video content for her, for her new upcoming launch, which will be fun. Just one of the fun things we do for our Inner Circle members that’s cool. Anyway, day one was actually really fun. It was interesting. I do weird stuff all the time, as you guys know if you’ve listened to this podcast for any amount of time. I’m drinking and eating and trying all sorts of weird stuff. I actually really enjoy juicing. When I juice, typically it’s hardcore. I don’t put any fruits or berries or those wussy things that make them taste good. I just go straight for the hardcore. I’m using cucumber, fennel, celery, and some lime for some taste and that’s what I drink. Most people think it’s disgusting but I love it. It’s glowing green, so you drink it … I feel like I’m drinking ooze from Ninja Turtles. I feel my whole body just, boom, exploding with alkalinity and power and energy. Yeah, it doesn’t taste that good. It doesn’t taste bad, and in fact I like it a lot. I’ve become very accustomed to that, so I like it. If I give that to the average person the first time, they’d just be like … It’s like it’s a kick in the face or something. Is someone honking at me? I don’t even know. Anyway, that’s what we’re … I feel like someone’s honking at me but I can’t figure out who. I like pretty strange stuff. My taste buds are acquired to weirdness because of it. Most of them aren’t, so we have this place called Tree City here in Boise and so I paid for a week of juicing, so they’re going in and we grab … Basically they give you six bottles of juice you drink all day. There’s one that’s called the Vitarrific, which is pure greens and ginger and really strong, which I think is awesome, but most everyone in the office is gagging on it and trying to keep it down. It’s pretty funny. Then there’s a coconut one, there’s one called CAB, which is carrot, apple, beet, which is really good. There’s coconut, there’s almond milk. Anyway, it’s really, really good. Yesterday was fun. I was drinking them thinking it was like drinking candy and most of these guys are dry heaving. They’re in the bathroom every five minutes. It was awesome. Anyway, I love putting my team through crazy stuff like that when I can. That’s what we’re doing over here. Yesterday I sent out something that got a lot more attention than I thought. A lot of you guys know for the last two or three years we’ve been running two coaching programs, our Ignite program and also our Inner Circle program. As they’ve grown way bigger than I ever had initially thought or hoped … Initially we thought we were going to get maybe fifty people in Ignite and twenty-five in Inner Circle, but it’s grown to the point where we’ve got almost two hundred in Ignite and Inner Circle now we’re about seventy, which is crazy. The other thing I’m looking at is how much time it’s taking from me, and it’s just been really hard as it keeps on growing. My thought was, “Do we keep growing it? Do I shift focus from other things to just keep expanding this, or do we change it and shrink it?” With ClickFunnels growing as amazingly as it has, it doesn’t make sense for me to keep adding more things on that side. We actually, yesterday, announced that we’re shutting down our Ignite program. Everyone who’s in, we’re going to continue to fulfill over the next twelve months of their contract. We’re just not allowing anybody new into the Ignite program. That’s happened on that side, which means those hundred and eighty people, there’s nowhere else for them to go now. On the Inner Circle side, again, we’re at seventy-something people. I thought, “You know what? I think realistically I could run three groups.” I really enjoy running those groups. It’s the coolest entrepreneurs. People get such big results. Everyone who’s in those groups are doers who are having success. We basically got two and almost two and a half groups filled up. I sent an e-mail yesterday saying when the third group’s filled, it’s done. I’m locking the doors, and the only way we’ll ever let people into the Inner Circle again is if someone drops out. As you guys probably know, it’s not a cheap program. It’s twenty-five grand a year. What’s cool is that most of our people, after the year’s up, have been re-signing up, which just makes me feel awesome, obviously. I’ve been trying my best to serve everyone at the best level I can and it just means a lot to me when people do come back. That’s what’s been happening. Yesterday I sent an e-mail saying I think it’s seventy-four are filled, so that means there’s twenty-six spots left. Within an hour we had over a hundred applications, which was awesome. Randy and Derek on my side are going like crazy today, trying to get back to everyone and get in touch with them. I’m pretty sure those spots are going to sell out really, really quick. If you’re listening to this, listening today and you’re interested, this is the last shot. Every year I join a Mastermind group. You need to be in one. Ideally you should be in mine if you can. I hate to be … Obviously I’m biased, but I’ve been in probably eight or nine different groups and ours is by far the best, for a couple reasons. First off, the facilitator’s pretty sweet. I know him, he’s a good guy. Second off, just the quality people we have has been amazing. It’s such a huge honor for me that that is the group we’ve put together. It gives you guys, if you’re in there, the ability to be surrounded with just amazing, amazing people. Other masterminds that I’ve been in, usually I come in and I’m the smartest dude in the room, which I hate that, because it’s just … I feel like I’m the one facilitating the whole time, where this time, in our groups, I honestly feel … There’s times I sit back and I’m like, “I can’t believe I’m getting paid to be part of this, just to be in this room. I’m learning so much from everybody else.” It’s just a huge honor for me. If you’re going to be in one … Again, everyone should be in at least one a year, otherwise you’re crazy. If you want to be in ours, now’s the time to get in there. All you have to do is go to RussellBrunson.com. Yep, I changed it over to RussellBrunson.com, so that when people ask … I was always telling them this long URL before. Now, if you’re interested, go to RussellBrunson.com and you can apply there. I would apply in … There’s a phone number on the thank you page. If you’re serious, call that number, because they got insane amounts of apps. If you’re listening to this six months or a year down the road, I would still go through the process, even if we’re sold out. I might guess that each month, one or two spots will open up for people who have … Their year’s up and for whatever reason they don’t renew. The only way to get in is to be on that waiting list. That’d be the other thing, if you’re later on down the road. That’s what’s happening. It’s interesting. I look at my business, my life. I really… The only thing that I want to be doing is obviously ClickFunnels, I want to focus eighty percent of my time there. I want to work really close with a hundred entrepreneurs, which is the Inner Circle. Then I want to be working on my own little things. That’s what I’m doing now and it’s pretty exciting. Anyway, I’m definitely, definitely excited for it. I’m excited to meet the last twenty-six people who enter into the Inner Circle. Our first meeting’s coming up in January and it’ll just be fun to get to know a new group of people. Yeah, so I’m excited. We have a couple other really cool announcements coming up. I can tell you guys because it’s official now. I can’t remember if I told you guys yet or not, but we’ve got the signed contract, we’ve paid the down payment. For Funnel Hacking LIVE Event, Marcus Lemonis from “The Profit” is coming to speak, which is so exciting. That’s pretty cool. We’ll have more info on that hopefully next week or so. That’s just something I’m fired up about, as you can tell. Yeah, it’s pretty exciting. With that said, I don’t have too much more for you guys. I just wanted to let you know that that’s what’s happening with my coaching stuff. People were freaking out, like, “Are you really retiring?” I’m like, “Well, kind of. Not retiring, but retiring from Ignite program, and Inner Circle we’re just locking it down. A hundred people will be in at a time, and that’s it.” One of the other Masterminds I joined was supposed to be a small group, and it ended up getting a hundred people. Instead of breaking it up and doing the actual work, they just bundled everyone into one big group. I was at a Mastermind meeting with a hundred people, and I’m like, “You can’t, in two days, effectively work a hundred people in a group.” Our sweet spot’s about thirty-five people, so that’s basically how we have it broken up. There’s three different groups. We meet thirty-five at a time, and we can actually get some work done and do some cool things in that kind of a format. That’s how we run ours. What else, what else? I think that’s it, you guys. I’m almost at the office. If you haven’t applied yet, go apply. RussellBrunson.com. If you’re already in the Inner Circle, then you’re in. Congratulations. You’ve locked it in. Don’t let your spot slip away to somebody else. Anyway, that’s about it for today, you guys. Have an amazing day. I’m excited to go try to take over the world in my little way. Hopefully you’re doing the same thing as well, and we will talk again soon. Bye.

It looks like my email yesterday struck a chord with a few of you… On this episode Russell talks about his juicing diet that he and his team are doing for one of his Inner Circle members. He also talks about why he has decided to shut down his Ignite Program. Here are a few things to listen for in today’s episode: <ul> <li>Russell explains why he is shutting down his Ignite program.</li> <li>Why he is only focusing on his Inner Circle program and how many people he is letting join.</li> <li>And how you can sign up to be a part of the Inner Circle and why you should.</li> </ul> So listen below to find out how you can be a part of Russell’s Inner Circle. ---Transcript--- Hey, everybody. This is Russell Brunson, and welcome to “Marketing in Your Car.” All right, everybody. Hope you’re having an amazing day today. I’m heading in to the office and we have sun shining. It’s beautiful. I think it’s still cold, but the sun’s up, so it makes you feel like you’re … Makes you feel better, so that’s exciting. Anyway, I’m really excited for today. We actually started a company-wide juice fast yesterday, so one of our … We have a new person named G from over in London. When I was in London I met her, and then she joined the Inner Circle, and she’s working on a juice cleanse product and a bunch of stuff like that. I was like, “Basically, we needed some results,” and she’s like, “Well, I’ve got a lot of people I’ve done it for, but I don’t have any videos.” I’m like, “All right. I’m going to drop everything on this side. I’m going to get my entire company to do it, and we’re going to become your testimonials.” It’s kind of cool. Everyone, this week, is on a week-long juice fast and documenting the process and creating cool video content for her, for her new upcoming launch, which will be fun. Just one of the fun things we do for our Inner Circle members that’s cool. Anyway, day one was actually really fun. It was interesting. I do weird stuff all the time, as you guys know if you’ve listened to this podcast for any amount of time. I’m drinking and eating and trying all sorts of weird stuff. I actually really enjoy juicing. When I juice, typically it’s hardcore. I don’t put any fruits or berries or those wussy things that make them taste good. I just go straight for the hardcore. I’m using cucumber, fennel, celery, and some lime for some taste and that’s what I drink. Most people think it’s disgusting but I love it. It’s glowing green, so you drink it … I feel like I’m drinking ooze from Ninja Turtles. I feel my whole body just, boom, exploding with alkalinity and power and energy. Yeah, it doesn’t taste that good. It doesn’t taste bad, and in fact I like it a lot. I’ve become very accustomed to that, so I like it. If I give that to the average person the first time, they’d just be like … It’s like it’s a kick in the face or something. Is someone honking at me? I don’t even know. Anyway, that’s what we’re … I feel like someone’s honking at me but I can’t figure out who. I like pretty strange stuff. My taste buds are acquired to weirdness because of it. Most of them aren’t, so we have this place called Tree City here in Boise and so I paid for a week of juicing, so they’re going in and we grab … Basically they give you six bottles of juice you drink all day. There’s one that’s called the Vitarrific, which is pure greens and ginger and really strong, which I think is awesome, but most everyone in the office is gagging on it and trying to keep it down. It’s pretty funny. Then there’s a coconut one, there’s one called CAB, which is carrot, apple, beet, which is really good. There’s coconut, there’s almond milk. Anyway, it’s really, really good. Yesterday was fun. I was drinking them thinking it was like drinking candy and most of these guys are dry heaving. They’re in the bathroom every five minutes. It was awesome. Anyway, I love putting my team through crazy stuff like that when I can. That’s what we’re doing over here. Yesterday I sent out something that got a lot more attention than I thought. A lot of you guys know for the last two or three years we’ve been running two coaching programs, our Ignite program and also our Inner Circle program. As they’ve grown way bigger than I ever had initially thought or hoped … Initially we thought we were going to get maybe fifty people in Ignite and twenty-five in Inner Circle, but it’s grown to the point where we’ve got almost two hundred in Ignite and Inner Circle now we’re about seventy, which is crazy. The other thing I’m looking at is how much time it’s taking from me, and it’s just been really hard as it keeps on growing. My thought was, “Do we keep growing it? Do I shift focus from other things to just keep expanding this, or do we change it and shrink it?” With ClickFunnels growing as amazingly as it has, it doesn’t make sense for me to keep adding more things on that side. We actually, yesterday, announced that we’re shutting down our Ignite program. Everyone who’s in, we’re going to continue to fulfill over the next twelve months of their contract. We’re just not allowing anybody new into the Ignite program. That’s happened on that side, which means those hundred and eighty people, there’s nowhere else for them to go now. On the Inner Circle side, again, we’re at seventy-something people. I thought, “You know what? I think realistically I could run three groups.” I really enjoy running those groups. It’s the coolest entrepreneurs. People get such big results. Everyone who’s in those groups are doers who are having success. We basically got two and almost two and a half groups filled up. I sent an e-mail yesterday saying when the third group’s filled, it’s done. I’m locking the doors, and the only way we’ll ever let people into the Inner Circle again is if someone drops out. As you guys probably know, it’s not a cheap program. It’s twenty-five grand a year. What’s cool is that most of our people, after the year’s up, have been re-signing up, which just makes me feel awesome, obviously. I’ve been trying my best to serve everyone at the best level I can and it just means a lot to me when people do come back. That’s what’s been happening. Yesterday I sent an e-mail saying I think it’s seventy-four are filled, so that means there’s twenty-six spots left. Within an hour we had over a hundred applications, which was awesome. Randy and Derek on my side are going like crazy today, trying to get back to everyone and get in touch with them. I’m pretty sure those spots are going to sell out really, really quick. If you’re listening to this, listening today and you’re interested, this is the last shot. Every year I join a Mastermind group. You need to be in one. Ideally you should be in mine if you can. I hate to be … Obviously I’m biased, but I’ve been in probably eight or nine different groups and ours is by far the best, for a couple reasons. First off, the facilitator’s pretty sweet. I know him, he’s a good guy. Second off, just the quality people we have has been amazing. It’s such a huge honor for me that that is the group we’ve put together. It gives you guys, if you’re in there, the ability to be surrounded with just amazing, amazing people. Other masterminds that I’ve been in, usually I come in and I’m the smartest dude in the room, which I hate that, because it’s just … I feel like I’m the one facilitating the whole time, where this time, in our groups, I honestly feel … There’s times I sit back and I’m like, “I can’t believe I’m getting paid to be part of this, just to be in this room. I’m learning so much from everybody else.” It’s just a huge honor for me. If you’re going to be in one … Again, everyone should be in at least one a year, otherwise you’re crazy. If you want to be in ours, now’s the time to get in there. All you have to do is go to <a href="http://RussellBrunson.com" rel="nofollow" target="_blank">RussellBrunson.com</a>. Yep, I changed it over to <a href="http://RussellBrunson.com" rel="nofollow" target="_blank">RussellBrunson.com</a>, so that when people ask … I was always telling them this long URL before. Now, if you’re interested, go to <a href="http://RussellBrunson.com" rel="nofollow" target="_blank">RussellBrunson.com</a> and you can apply there. I would apply in … There’s a phone number on the thank you page. If you’re serious, call that number, because they got insane amounts of apps. If you’re listening to this six months or a year down the road, I would still go through the process, even if we’re sold out. I might guess that each month, one or two spots will open up for people who have … Their year’s up and for whatever reason they don’t renew. The only way to get in is to be on that waiting list. That’d be the other thing, if you’re later on down the road. That’s what’s happening. It’s interesting. I look at my business, my life. I really… The only thing that I want to be doing is obviously ClickFunnels, I want to focus eighty percent of my time there. I want to work really close with a hundred entrepreneurs, which is the Inner Circle. Then I want to be working on my own little things. That’s what I’m doing now and it’s pretty exciting. Anyway, I’m definitely, definitely excited for it. I’m excited to meet the last twenty-six people who enter into the Inner Circle. Our first meeting’s coming up in January and it’ll just be fun to get to know a new group of people. Yeah, so I’m excited. We have a couple other really cool announcements coming up. I can tell you guys because it’s official now. I can’t remember if I told you guys yet or not, but we’ve got the signed contract, we’ve paid the down payment. For Funnel Hacking LIVE Event, Marcus Lemonis from “The Profit” is coming to speak, which is so exciting. That’s pretty cool. We’ll have more info on that hopefully next week or so. That’s just something I’m fired up about, as you can tell. Yeah, it’s pretty exciting. With that said, I don’t have too much more for you guys. I just wanted to let you know that that’s what’s happening with my coaching stuff. People were freaking out, like, “Are you really retiring?” I’m like, “Well, kind of. Not retiring, but retiring from Ignite program, and Inner Circle we’re just locking it down. A hundred people will be in at a time, and that’s it.” One of the other Masterminds I joined was supposed to be a small group, and it ended up getting a hundred people. Instead of breaking it up and doing the actual work, they just bundled everyone into one big group. I was at a Mastermind meeting with a hundred people, and I’m like, “You can’t, in two days, effectively work a hundred people in a group.” Our sweet spot’s about thirty-five people, so that’s basically how we have it broken up. There’s three different groups. We meet thirty-five at a time, and we can actually get some work done and do some cool things in that kind of a format. That’s how we run ours. What else, what else? I think that’s it, you guys. I’m almost at the office. If you haven’t applied yet, go apply. <a href="http://RussellBrunson.com" rel="nofollow" target="_blank">RussellBrunson.com</a>. If you’re already in the Inner Circle, then you’re in. Congratulations. You’ve locked it in. Don’t let your spot slip away to somebody else. Anyway, that’s about it for today, you guys. Have an amazing day. I’m excited to go try to take over the world in my little way. Hopefully you’re doing the same thing as well, and we will talk again soon. Bye.

The Truth Behind Why I’m Shutting Down The Inner Circle

A short lesson Russell learned from his time at spam school… On this episode Russell explains why he dabbled in being a spammer and how it went. He also talks about why he no longer makes decisions based on SEO stuff. Here are 3 fun things to listen for in this episode:  Why Russell used to feel like he was running away from the cops all the time, and it made it hard to sleep at night. How much money Russell paid to go to Spam School, and why it was valuable even though spamming ultimately wasn’t for him. Why Russell says instead of hiring a person over a long period of time to teach you things, you should hire the person who is best at it and suck all the information from them in a really short period of time.  So listen below to find out why Russell used to be a spammer, but why he isn’t any more. ---Transcript--- Hey, everyone, this is Russell Brunson, and welcome to another episode of Marketing In Your Car. Hey Everyone, so today is a cold, rainy day in Boise, Idaho. It’s Friday so I got a couple big things trying to get done, and then I’m going to go see … I’m really excited for this, Rand Fishkin, the CEO and the founder of SEOMoz is actually going to be coming to Boise and speaking which will be cool for a couple reasons. First off, last … how many years ago? Five or six years ago, maybe longer, I spoke at ClickBank Exchange and Rand was speaking as well which was cool. I felt bad because I had the big stage and then Rand had this little, tiny room. I went in there, and that dude is brilliant, so smart, it was awesome to listen to him and loved it back then. Just been a big fan of their stuff for a long time. I’m excited to go hear him speak, and I’m not sure if he’s speaking about SEO stuff or other things, but regardless, it’ll be fun to go and get some cool stuff from him. It’s interesting … He has a different philosophy on business than mine. I remember a little while ago, reading this huge article he wrote about how they raised all this crazy amounts of money, and all these things, that for me seem ludicrous, some of the worst business decisions in the world yet they’re having success. There’s different paths and different things. It’ll be fun, I’m excited to hear what he’s got to say and see what’s going down in the SEO world nowadays because it’s been a long time since I focused on it. I used to geek-out big time. For a while we had twenty, thirty people all in Peru doing SEO stuff for us and it was awesome. We were getting ranked for all these really difficult terms and it was amazing. We were very, very aggressive and so it was awesome because you could get really cool things to happen fast … But then the problem was when Google got smarter than us then we started losing everything. It was this thing where I always felt like I was chasing my own tail. We would go and we would be running, it felt like we were running away from the cops all the time. It felt like, we used to call it … I’m not going to brag about this, but a little while ago, a few years back, we dabbled a little bit in spamming and trying to learn that game. It’s the same kind of thing, it was hard to sleep at night because it felt like… we used to call it the “smash and grab”, where it felt like you were walking in, smashing a window, grabbing a TV and running down the road while the cops are chasing you. That’s what it always felt like with SEO and with spam. We got away with it for a little bit, but eventually they always catch you, you can’t always get away with it. I hated it, a little while ago, we quit the spamming thing really, really fast. More so, I wanted to understand the psychology of it so I hired this dude, I was like, “How much would you charge me to teach me how to spam?” He’s like, “Twenty-five grand,” I’m like, “Done.” I recorded all the sessions, and I remember I called it ‘Spam School’. It was like eight calls or something like that. I’m like, “Okay, I got Spam School today,” it was awesome. We got up and running, we had to buy all these servers, and these tunneling servers, and all this intense stuff. I know the process now, and I’m sure it’s evolved since we kind of played with it, but back then we were totally geeking out on it and within two weeks of starting the process, I realized I hated it and so we stopped. I’m not a spammer, I was someone who was intrigued spam and dabble, but we gave up pretty quick after those feelings. In SEO we tried a lot longer, probably two or three years. We focused, we built it up, and we’d get these rankings for amazing words and the traffic started flowing, flowing, flowing, gone. I remember we kept making all these huge business decisions based on SEO, and I remember one day, coming to the office and being fed up, and slamming my hand down and said, “We will never, from this point forward in this company, ever make a business decision based on SEO. Anything that happens from SEO is like a nice gift, but it will not ever be our focus again.” That’s been my philosophy for the last three years, and so it’ll be fun though to hear what’s happening. I think, if you guys have been listening, we hired Neil Patel a little while ago and flew him out for a day. Paid him twenty-five grand for a day, and learning from other people and I think there’s going to be a time I’ll get back into more and more SEO, just because mostly I think the SEO and social. There used to be a big divide between the two business models, but now that line is blurred or maybe even gone. That’s why I’m excited, I’m hoping he’s going to talk about that today because that’s kind of my understanding and kind of the results we’re starting to see from it, is that it’s a blend of social and SEO. I think if it’s not happening now, logically, the only thing that makes sense for SEO is no longer to base stuff on linking because we can spam linking. The only thing it’s smart to base it off of is social interaction because that’s harder to fake. Anyway, I’m excited for that. I hope you guys got something out of that, and hopefully the only thing you got out wasn’t that Russell’s a spammer. In fact, the lesson I hope you got out of that, and this is really, really important, is… this is key, and I hope you guys all get this, is that you can learn a lot from someone in a really short, finite period of time. I remember a couple times I hired some employees because they were amazing, on paper, and they’d done these amazing things so we hire them, pay them a ton of money and salary, and all these things. What was interesting is they come, in the first thirty to sixty days, they would have all these amazing things that would transform things, and after that they were kind of useless. They use up their bag of tricks and they were gone. I feel like everyone’s got that. I’ve got that. For some reason, they come in… I’ve got my bag of tricks and things I know how to do to grow a company really, really quickly, but then after that, I don’t have as many things. I think my skill set’s a little deeper than most people, but for most consultants, they’ve got a one-trick-pony. They got that thing, and so we learned a while ago, instead of hiring employees who are really good at something, hire the dude who’s the best, but for a short period of time. Have him come and teach you because you’ll get ninety percent of the value out of him immediately. That’s kind of my philosophy, it’s like Neil Patel or I’m like, “Hey, we’re going to start blogging. Who’s the best blogging dude?” Boom, Neil Patel, twenty-five K, sucked everything we need out of him, now we’ve got a game plan to go run with. Things like that, it’s finding out who’s the best and then just buying an hour or a day, or whatever the time. Last night I was hanging out with one of my buddies, BJ Wright, and we were talking about a site called clarity.fm, and if you haven’t ever heard that site, you should, it’s awesome. It’s all these dudes and ladies who are amazing, who you can buy time with them per minute. He was talking about this app he was going to build, and he was like, “Hey, this is the dude that launched,” what was it? That mafia game on Facebook, and the dude’s like two bucks a minute to call, and he’s like, “If you invest a hundred bucks you get thirty minutes of this dude’s time. You can pick his brain on whatever you want.” It’s just interesting. So, I think my Christmas gift to myself this year is going to be… I’m going to look at the three or four things I’m really focused on in my business. Obviously we’re a SAS company, so that’s one. We’re doing growth hacking and stuff like that, so three or four things that I’m focusing on and then go to clarity.fm and find the best one or two people in each of those categories and buy thirty minutes, an hour of their time and just get all their info. Get it all in a condensed, quick, fast period of time, and that’s how you can press decades into days, days into minutes, and it’s really, really cool. That’s how I learn, people always ask me, “Russell, how do you learn now?” It’s honestly getting harder and harder. The more you progress in this or any business, the harder it is to get new things. It gets harder. The way that I’m progressing myself, my knowledge base, outside of funnel hacking the crap out of everyone I can because I love watching what they do, even worse than what they say, but number two is that. I hope that is a value to you guys. Give yourself a Christmas present, go to clarity.fm and find someone you want to learn from and buy an hour, and just suck their brain and I think you’ll get addicted to it. You’ll find that, again, it’s way better than reading a book, just hire the author and be like, “Hey, just tell me what I should do. Based on all this stuff you got, like, what would you do in this situation?” You can get there a lot quicker. I hope that helps, that’s what I’m going to be doing a lot more of, this upcoming year. It’s pretty amazing how inexpensive you can get some of these people’s advice and ideas which is cool. That’s what I got for you guys today. Hopefully you got some good out of it besides Russell used to be a spammer, other than that, I appreciate you guys. Oh man, this is going to be transcribed, so I better be careful what I say. **Note: Russell is not a spammer. If you want to see the transcripts of this show, or any of our shows, go to marketinginyourcar.com and I think I got an outro thing, we added this cool little music outro now. I think the music outro after this is also going to push you there, so go there, check it out, and if you’re not part of the Marketing Quickies Show, go to marketingquickiesshow.com, install the periscope app on your phone and we can be hanging out live every single day. I do quick, five to ten minute periscopes once a day, sharing marketing quickies and they are awesome so if you are not on that yet, go to marketingquickiesshow.com and come hang out with us there as well. That’s it for today guys, appreciate you all, and we will talk soon. Bye!

A short lesson Russell learned from his time at spam school… On this episode Russell explains why he dabbled in being a spammer and how it went. He also talks about why he no longer makes decisions based on SEO stuff. Here are 3 fun things to listen for in this episode: <ul> <li>Why Russell used to feel like he was running away from the cops all the time, and it made it hard to sleep at night.</li> <li>How much money Russell paid to go to Spam School, and why it was valuable even though spamming ultimately wasn’t for him.</li> <li>Why Russell says instead of hiring a person over a long period of time to teach you things, you should hire the person who is best at it and suck all the information from them in a really short period of time.</li> </ul> So listen below to find out why Russell used to be a spammer, but why he isn’t any more. ---Transcript--- Hey, everyone, this is Russell Brunson, and welcome to another episode of Marketing In Your Car. Hey Everyone, so today is a cold, rainy day in Boise, Idaho. It’s Friday so I got a couple big things trying to get done, and then I’m going to go see … I’m really excited for this, Rand Fishkin, the CEO and the founder of SEOMoz is actually going to be coming to Boise and speaking which will be cool for a couple reasons. First off, last … how many years ago? Five or six years ago, maybe longer, I spoke at ClickBank Exchange and Rand was speaking as well which was cool. I felt bad because I had the big stage and then Rand had this little, tiny room. I went in there, and that dude is brilliant, so smart, it was awesome to listen to him and loved it back then. Just been a big fan of their stuff for a long time. I’m excited to go hear him speak, and I’m not sure if he’s speaking about SEO stuff or other things, but regardless, it’ll be fun to go and get some cool stuff from him. It’s interesting … He has a different philosophy on business than mine. I remember a little while ago, reading this huge article he wrote about how they raised all this crazy amounts of money, and all these things, that for me seem ludicrous, some of the worst business decisions in the world yet they’re having success. There’s different paths and different things. It’ll be fun, I’m excited to hear what he’s got to say and see what’s going down in the SEO world nowadays because it’s been a long time since I focused on it. I used to geek-out big time. For a while we had twenty, thirty people all in Peru doing SEO stuff for us and it was awesome. We were getting ranked for all these really difficult terms and it was amazing. We were very, very aggressive and so it was awesome because you could get really cool things to happen fast … But then the problem was when Google got smarter than us then we started losing everything. It was this thing where I always felt like I was chasing my own tail. We would go and we would be running, it felt like we were running away from the cops all the time. It felt like, we used to call it … I’m not going to brag about this, but a little while ago, a few years back, we dabbled a little bit in spamming and trying to learn that game. It’s the same kind of thing, it was hard to sleep at night because it felt like… we used to call it the “smash and grab”, where it felt like you were walking in, smashing a window, grabbing a TV and running down the road while the cops are chasing you. That’s what it always felt like with SEO and with spam. We got away with it for a little bit, but eventually they always catch you, you can’t always get away with it. I hated it, a little while ago, we quit the spamming thing really, really fast. More so, I wanted to understand the psychology of it so I hired this dude, I was like, “How much would you charge me to teach me how to spam?” He’s like, “Twenty-five grand,” I’m like, “Done.” I recorded all the sessions, and I remember I called it ‘Spam School’. It was like eight calls or something like that. I’m like, “Okay, I got Spam School today,” it was awesome. We got up and running, we had to buy all these servers, and these tunneling servers, and all this intense stuff. I know the process now, and I’m sure it’s evolved since we kind of played with it, but back then we were totally geeking out on it and within two weeks of starting the process, I realized I hated it and so we stopped. I’m not a spammer, I was someone who was intrigued spam and dabble, but we gave up pretty quick after those feelings. In SEO we tried a lot longer, probably two or three years. We focused, we built it up, and we’d get these rankings for amazing words and the traffic started flowing, flowing, flowing, gone. I remember we kept making all these huge business decisions based on SEO, and I remember one day, coming to the office and being fed up, and slamming my hand down and said, “We will never, from this point forward in this company, ever make a business decision based on SEO. Anything that happens from SEO is like a nice gift, but it will not ever be our focus again.” That’s been my philosophy for the last three years, and so it’ll be fun though to hear what’s happening. I think, if you guys have been listening, we hired Neil Patel a little while ago and flew him out for a day. Paid him twenty-five grand for a day, and learning from other people and I think there’s going to be a time I’ll get back into more and more SEO, just because mostly I think the SEO and social. There used to be a big divide between the two business models, but now that line is blurred or maybe even gone. That’s why I’m excited, I’m hoping he’s going to talk about that today because that’s kind of my understanding and kind of the results we’re starting to see from it, is that it’s a blend of social and SEO. I think if it’s not happening now, logically, the only thing that makes sense for SEO is no longer to base stuff on linking because we can spam linking. The only thing it’s smart to base it off of is social interaction because that’s harder to fake. Anyway, I’m excited for that. I hope you guys got something out of that, and hopefully the only thing you got out wasn’t that Russell’s a spammer. In fact, the lesson I hope you got out of that, and this is really, really important, is… this is key, and I hope you guys all get this, is that you can learn a lot from someone in a really short, finite period of time. I remember a couple times I hired some employees because they were amazing, on paper, and they’d done these amazing things so we hire them, pay them a ton of money and salary, and all these things. What was interesting is they come, in the first thirty to sixty days, they would have all these amazing things that would transform things, and after that they were kind of useless. They use up their bag of tricks and they were gone. I feel like everyone’s got that. I’ve got that. For some reason, they come in… I’ve got my bag of tricks and things I know how to do to grow a company really, really quickly, but then after that, I don’t have as many things. I think my skill set’s a little deeper than most people, but for most consultants, they’ve got a one-trick-pony. They got that thing, and so we learned a while ago, instead of hiring employees who are really good at something, hire the dude who’s the best, but for a short period of time. Have him come and teach you because you’ll get ninety percent of the value out of him immediately. That’s kind of my philosophy, it’s like Neil Patel or I’m like, “Hey, we’re going to start blogging. Who’s the best blogging dude?” Boom, Neil Patel, twenty-five K, sucked everything we need out of him, now we’ve got a game plan to go run with. Things like that, it’s finding out who’s the best and then just buying an hour or a day, or whatever the time. Last night I was hanging out with one of my buddies, BJ Wright, and we were talking about a site called <a href="http://clarity.fm" rel="nofollow" target="_blank">clarity.fm</a>, and if you haven’t ever heard that site, you should, it’s awesome. It’s all these dudes and ladies who are amazing, who you can buy time with them per minute. He was talking about this app he was going to build, and he was like, “Hey, this is the dude that launched,” what was it? That mafia game on Facebook, and the dude’s like two bucks a minute to call, and he’s like, “If you invest a hundred bucks you get thirty minutes of this dude’s time. You can pick his brain on whatever you want.” It’s just interesting. So, I think my Christmas gift to myself this year is going to be… I’m going to look at the three or four things I’m really focused on in my business. Obviously we’re a SAS company, so that’s one. We’re doing growth hacking and stuff like that, so three or four things that I’m focusing on and then go to <a href="http://clarity.fm" rel="nofollow" target="_blank">clarity.fm</a> and find the best one or two people in each of those categories and buy thirty minutes, an hour of their time and just get all their info. Get it all in a condensed, quick, fast period of time, and that’s how you can press decades into days, days into minutes, and it’s really, really cool. That’s how I learn, people always ask me, “Russell, how do you learn now?” It’s honestly getting harder and harder. The more you progress in this or any business, the harder it is to get new things. It gets harder. The way that I’m progressing myself, my knowledge base, outside of funnel hacking the crap out of everyone I can because I love watching what they do, even worse than what they say, but number two is that. I hope that is a value to you guys. Give yourself a Christmas present, go to <a href="http://clarity.fm" rel="nofollow" target="_blank">clarity.fm</a> and find someone you want to learn from and buy an hour, and just suck their brain and I think you’ll get addicted to it. You’ll find that, again, it’s way better than reading a book, just hire the author and be like, “Hey, just tell me what I should do. Based on all this stuff you got, like, what would you do in this situation?” You can get there a lot quicker. I hope that helps, that’s what I’m going to be doing a lot more of, this upcoming year. It’s pretty amazing how inexpensive you can get some of these people’s advice and ideas which is cool. That’s what I got for you guys today. Hopefully you got some good out of it besides Russell used to be a spammer, other than that, I appreciate you guys. Oh man, this is going to be transcribed, so I better be careful what I say. **Note: Russell is not a spammer. If you want to see the transcripts of this show, or any of our shows, go to <a href="http://marketinginyourcar.com" rel="nofollow" target="_blank">marketinginyourcar.com</a> and I think I got an outro thing, we added this cool little music outro now. I think the music outro after this is also going to push you there, so go there, check it out, and if you’re not part of the Marketing Quickies Show, go to <a href="http://marketingquickiesshow.com" rel="nofollow" target="_blank">marketingquickiesshow.com</a>, install the periscope app on your phone and we can be hanging out live every single day. I do quick, five to ten minute periscopes once a day, sharing marketing quickies and they are awesome so if you are not on that yet, go to <a href="http://marketingquickiesshow.com" rel="nofollow" target="_blank">marketingquickiesshow.com</a> and come hang out with us there as well. That’s it for today guys, appreciate you all, and we will talk soon. Bye!

Was Russell Really A Spammer?

If this doesn’t get you excited, then nothing will. On today’s episode Russell talks about how to convert cold traffic and put your offer in a way that’s understandable to the masses. He also mentions survey funnels and why they are a perfect cold traffic offer. Here are a couple cool things in this episode you”ll want to hear:  How to convert cold traffic to warm traffic and be able to see to them. And how to go on Facebook and meet people where they are at, and build your own email list.  So listen below to hear how to warm up a cold audience and convert them to sell to them. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Hey guys and gals, we probably call this a ‘quickie in the car’ if you’re blending the Marketing Quickies show and the Marketing in Your Car show. By the way for those who are wondering we decided to keep it 2 separate things, so we’ve got Marketing in Your Car happening like this and Marketing Quickies. If you’re not listening to Marketing Quickies show, please go to marketingquickieshow.com and subscribe. It’s our daily periscope show. People love it and it’s fun and we’d love to have you involved in it as well. Other than that, everything else is staying the same. We are … I’m actually heading home real quick to go to wife …. go to wife … go to lunch with my wife because that’s what we can do, whatever we want to do, right? That’s why we do what we do, so I’m going to go do that. On the drive home I just wanted to hopefully drop some bombs for you guys so this is what I call ‘cool crap’ and I’m really, really, really, really excited about this. This is the reason why. We’ve been playing with some concepts over the last little bit. In fact, we did an event for our Ignite and Inner Circle members called ‘Funnel Catcher’, some of you guys were there. It was going into this concept deep, right? It was going into … let’s say you’re selling a product, right? You’re hot market … your own list buys it easy because it’s like they love you. Then you go back to your warm market and people who may not necessarily know you but you know what they’re interested in and so we target them on Facebook. We know, okay I’m going to target Tony Robbins fans because they may like me because they’re interested in similar things or whatever that is. That’s where warm traffic is. The big secret sauce is how you get to cold traffic because Facebook runs out of … Facebook is like having a Ferrari on a dead-end road. You go really, really fast and then you run out of space because the interest groups dry up fast. How do you get to the point where you can sell to the cold hard masses? If you can do that, it opens up your business infinitely wide. That’s been my big focus over the last couple of months. How do we do that? What are the different ways and techniques and tools and things we can do to go to the cold hard masses and … some cool stuff’s happening. We started implementing some stuff and that’s why we did the ‘Funnel Catcher’ event to show, here guys, here’s what we’re doing, this is the direction we’re going, this is where you guys should be running with if you want to go and convert the cold traffic. The biggest thing with cold traffic is you’ve got to meet people where they’re at. Using email and funnels things like that to warm them up to where you need them to be, right? A good example if you have an offer that’s going to work in cold traffic is going to the … woah, excuse me that was a big sneeze. You guys got this live, I apologize. With cold traffic, imagine going to the food court at your mall and standing there and yelling at the top of your lungs, “Who here wants to learn how to build a funnel?”, no one is going to raise their hands. That means my offer is a warm traffic offer. Now ideally, I still want to sell Quick Funnels, that’s funnel-building software but no one understands that so if I go to cold traffic and I’m like, “Who wants funnel building software?”, no one is going to give us money, right? But if I go to the food court and I stand up and say, “Who here wants a free money-making website?”, everyone at the food court wants that. Everyone is going to raise their hand. That’s why you have to think about cold traffic. If you went to the food court at the mall and yelled out what you’re selling, how many people raise their hand? If it’s less than 10%, your offer will not work for cold traffic. If it’s above 10%, you’ve got something that … you’ve at least got something to start working with. You’ve got to figure out, how can you change the messaging and the wording of what you’re selling to get cold traffic to raise their hand? Let’s say it’s a free money-making website, they come in with that. Now that I’ve got their name and email address and we can start warming through the process. Here’s what a website is and here’s a free website but it’s actually what we call a funnel and this is why a funnel is important. Now we can educate them and warm them up and get them interested in what we want. That’s the goal of funnel catcher, was we figure out where they’re at and we speak to them at that language they understand and then after we get them, then we can indoctrinate them through emails, videos, funnels, whatever, to get them to believe and desire and want what we actually want to sell. There’s the overarching, long, really cool concept for you right there. Let me step back. A couple of the things we were doing like quiz pages and survey pages and a bunch of stuff like that. I’ve been out there trying to figure out ways … we’ve got a bunch of them going, they’re doing well. I stumbled on this guy. He’s one of the main guys who built all of the email lists for big companies like NewsMax and a bunch of those type of sites. He doesn’t work there anymore, now he does this kind of on his own. He builds out these survey funnels for people. I had him show me a bunch of these funnels, they’re so cool. I’ve seen tons of these. One of them … I’m sure you guys have probably seen before it’s like the big banner ads all over like, ‘Should we impeach Obama?’ How many of you guys have seen that, right? I’ve seen that all over the place. You click on that and there’s a little survey that if you think you should impeach Obama or not. So if you were to walk through the food court like, “Who here wants to impeach Obama?” It’s going to piss off half the audience and get the other half really, really excited. It divides and conquers, that’s exactly what you need to do. But you’re going to get a response from everyone in the food court and they’re all going to want to tell you their opinion. A perfect cold traffic offer. Anyway, from that one little campaign, ‘do you want to impeach Obama?’, they built an email list of over 2 million people and made insane amounts of money because now they have a political newsletter, they can sell ads to survival people and biz-op people, everybody else. Or they can sell their own products and services or a variation of both. That was one example. Then they showed me probably 20 or 30 other quizzes like that that they’ve done and they’re amazing. I just wanted to give that to you guys as a hint. That’s the path we are going down is trying to create cold traffic offers that we know that we can take. I don’t know if I would do a political one because those kind of people aren’t going to necessarily turn into business opportunity people. We did something similar on Facebook. We did a ‘Donald Trump for President’ fan page which got 150,000 followers for a couple thousand dollars. Now we’re leveraging that because Donald Trump is a business-person in entrepreneurship and leveraging that to get people into our other programs, which is working really good right now. Those are the kinds of concepts. Meet people at cold traffic where they’re at, talk about something that they’re going to be passionate about, get them now into your sequences and the goal at that point is to convert them, warm them up and convert them into what it is that you’re selling. Hope that gives you guys some hints. You will start seeing more and more of these things coming out from me in the near future. If this works with this dude and we build 1 or 2 of these for ourselves and it works, maybe we’ll refer them out to everyone else but I don’t want to … I want to test it before I do. Conceptually, it works and I hope you guys start thinking along those lines, that’s what we’re thinking as well and it’s a lot of fun. One more bomb of gold I’ll drop on you guys. This is a trick that we’ve been doing. One of our guys who was at ‘Funnel Catcher’ just crushed it with it. He got 13 thousand opt-ins for 30 cents apiece off Facebook doing this exact same model. I won’t tell you the market he did it in but I’ll tell you the market we’re doing it in so you can get an idea of the concept. Same kind of thing, right? You go on Facebook, we meet people where they’re at. The campaign that we ran is…Dave Asprey, the Bulletproof executive guy, he’s got a huge following, we went and bought $1,000 worth of bulletproof stuff and then did a contest saying, “We’re going to give away $1,000 of bulletproof stuff for free, just put your email in to qualify.” Guess what happened? We started getting everybody from Bulletproof’s audience to give us their email address and got really, really cheap leads. We did drawing, sent someone $1,000 worth of these products and started marketing to those people, different products and services that we needed to. Hope that gets you guys excited, if not you’re on the wrong podcast. This is the crap that I care about, it’s so much fun. I’m out of here guys, I’m going to go hang out with my wife. Appreciate you guys all listening in, I hope you have an amazing day and we’ll talk soon.

If this doesn’t get you excited, then nothing will. On today’s episode Russell talks about how to convert cold traffic and put your offer in a way that’s understandable to the masses. He also mentions survey funnels and why they are a perfect cold traffic offer. Here are a couple cool things in this episode you”ll want to hear: <ul> <li>How to convert cold traffic to warm traffic and be able to see to them.</li> <li>And how to go on Facebook and meet people where they are at, and build your own email list.</li> </ul> So listen below to hear how to warm up a cold audience and convert them to sell to them. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Hey guys and gals, we probably call this a ‘quickie in the car’ if you’re blending the Marketing Quickies show and the Marketing in Your Car show. By the way for those who are wondering we decided to keep it 2 separate things, so we’ve got Marketing in Your Car happening like this and Marketing Quickies. If you’re not listening to Marketing Quickies show, please go to <a href="http://marketingquickieshow.com" rel="nofollow" target="_blank">marketingquickieshow.com</a> and subscribe. It’s our daily periscope show. People love it and it’s fun and we’d love to have you involved in it as well. Other than that, everything else is staying the same. We are … I’m actually heading home real quick to go to wife …. go to wife … go to lunch with my wife because that’s what we can do, whatever we want to do, right? That’s why we do what we do, so I’m going to go do that. On the drive home I just wanted to hopefully drop some bombs for you guys so this is what I call ‘cool crap’ and I’m really, really, really, really excited about this. This is the reason why. We’ve been playing with some concepts over the last little bit. In fact, we did an event for our Ignite and Inner Circle members called ‘Funnel Catcher’, some of you guys were there. It was going into this concept deep, right? It was going into … let’s say you’re selling a product, right? You’re hot market … your own list buys it easy because it’s like they love you. Then you go back to your warm market and people who may not necessarily know you but you know what they’re interested in and so we target them on Facebook. We know, okay I’m going to target Tony Robbins fans because they may like me because they’re interested in similar things or whatever that is. That’s where warm traffic is. The big secret sauce is how you get to cold traffic because Facebook runs out of … Facebook is like having a Ferrari on a dead-end road. You go really, really fast and then you run out of space because the interest groups dry up fast. How do you get to the point where you can sell to the cold hard masses? If you can do that, it opens up your business infinitely wide. That’s been my big focus over the last couple of months. How do we do that? What are the different ways and techniques and tools and things we can do to go to the cold hard masses and … some cool stuff’s happening. We started implementing some stuff and that’s why we did the ‘Funnel Catcher’ event to show, here guys, here’s what we’re doing, this is the direction we’re going, this is where you guys should be running with if you want to go and convert the cold traffic. The biggest thing with cold traffic is you’ve got to meet people where they’re at. Using email and funnels things like that to warm them up to where you need them to be, right? A good example if you have an offer that’s going to work in cold traffic is going to the … woah, excuse me that was a big sneeze. You guys got this live, I apologize. With cold traffic, imagine going to the food court at your mall and standing there and yelling at the top of your lungs, “Who here wants to learn how to build a funnel?”, no one is going to raise their hands. That means my offer is a warm traffic offer. Now ideally, I still want to sell Quick Funnels, that’s funnel-building software but no one understands that so if I go to cold traffic and I’m like, “Who wants funnel building software?”, no one is going to give us money, right? But if I go to the food court and I stand up and say, “Who here wants a free money-making website?”, everyone at the food court wants that. Everyone is going to raise their hand. That’s why you have to think about cold traffic. If you went to the food court at the mall and yelled out what you’re selling, how many people raise their hand? If it’s less than 10%, your offer will not work for cold traffic. If it’s above 10%, you’ve got something that … you’ve at least got something to start working with. You’ve got to figure out, how can you change the messaging and the wording of what you’re selling to get cold traffic to raise their hand? Let’s say it’s a free money-making website, they come in with that. Now that I’ve got their name and email address and we can start warming through the process. Here’s what a website is and here’s a free website but it’s actually what we call a funnel and this is why a funnel is important. Now we can educate them and warm them up and get them interested in what we want. That’s the goal of funnel catcher, was we figure out where they’re at and we speak to them at that language they understand and then after we get them, then we can indoctrinate them through emails, videos, funnels, whatever, to get them to believe and desire and want what we actually want to sell. There’s the overarching, long, really cool concept for you right there. Let me step back. A couple of the things we were doing like quiz pages and survey pages and a bunch of stuff like that. I’ve been out there trying to figure out ways … we’ve got a bunch of them going, they’re doing well. I stumbled on this guy. He’s one of the main guys who built all of the email lists for big companies like NewsMax and a bunch of those type of sites. He doesn’t work there anymore, now he does this kind of on his own. He builds out these survey funnels for people. I had him show me a bunch of these funnels, they’re so cool. I’ve seen tons of these. One of them … I’m sure you guys have probably seen before it’s like the big banner ads all over like, ‘Should we impeach Obama?’ How many of you guys have seen that, right? I’ve seen that all over the place. You click on that and there’s a little survey that if you think you should impeach Obama or not. So if you were to walk through the food court like, “Who here wants to impeach Obama?” It’s going to piss off half the audience and get the other half really, really excited. It divides and conquers, that’s exactly what you need to do. But you’re going to get a response from everyone in the food court and they’re all going to want to tell you their opinion. A perfect cold traffic offer. Anyway, from that one little campaign, ‘do you want to impeach Obama?’, they built an email list of over 2 million people and made insane amounts of money because now they have a political newsletter, they can sell ads to survival people and biz-op people, everybody else. Or they can sell their own products and services or a variation of both. That was one example. Then they showed me probably 20 or 30 other quizzes like that that they’ve done and they’re amazing. I just wanted to give that to you guys as a hint. That’s the path we are going down is trying to create cold traffic offers that we know that we can take. I don’t know if I would do a political one because those kind of people aren’t going to necessarily turn into business opportunity people. We did something similar on Facebook. We did a ‘Donald Trump for President’ fan page which got 150,000 followers for a couple thousand dollars. Now we’re leveraging that because Donald Trump is a business-person in entrepreneurship and leveraging that to get people into our other programs, which is working really good right now. Those are the kinds of concepts. Meet people at cold traffic where they’re at, talk about something that they’re going to be passionate about, get them now into your sequences and the goal at that point is to convert them, warm them up and convert them into what it is that you’re selling. Hope that gives you guys some hints. You will start seeing more and more of these things coming out from me in the near future. If this works with this dude and we build 1 or 2 of these for ourselves and it works, maybe we’ll refer them out to everyone else but I don’t want to … I want to test it before I do. Conceptually, it works and I hope you guys start thinking along those lines, that’s what we’re thinking as well and it’s a lot of fun. One more bomb of gold I’ll drop on you guys. This is a trick that we’ve been doing. One of our guys who was at ‘Funnel Catcher’ just crushed it with it. He got 13 thousand opt-ins for 30 cents apiece off Facebook doing this exact same model. I won’t tell you the market he did it in but I’ll tell you the market we’re doing it in so you can get an idea of the concept. Same kind of thing, right? You go on Facebook, we meet people where they’re at. The campaign that we ran is…Dave Asprey, the Bulletproof executive guy, he’s got a huge following, we went and bought $1,000 worth of bulletproof stuff and then did a contest saying, “We’re going to give away $1,000 of bulletproof stuff for free, just put your email in to qualify.” Guess what happened? We started getting everybody from Bulletproof’s audience to give us their email address and got really, really cheap leads. We did drawing, sent someone $1,000 worth of these products and started marketing to those people, different products and services that we needed to. Hope that gets you guys excited, if not you’re on the wrong podcast. This is the crap that I care about, it’s so much fun. I’m out of here guys, I’m going to go hang out with my wife. Appreciate you guys all listening in, I hope you have an amazing day and we’ll talk soon.

Shhhh… I Just Dropped Some Gold For Anyone Who Wants To Pick It Up

What EXACTLY does it take for an Entrepreneur to rapidly scale from $0-$1M, $1M-$10M, and $10M-$100? It all boils down to having the the unique strategies, the resources, the skillset, and the mindset that’s required at each different level. No matter which phase you’re aiming for in your Entrepreneurial journey, the Marketing Secrets (formerly known as 'Marketing In Your Car') episodes will drive your business to the next level. Inside each episode, you’ll get actionable ideas, tips, and secrets that you can implement immediately into your business. Take a 10-minute ride with me, and I’ll share with you how to increase your traffic, turn visitors into BUYERS, and generate consistent, scale-able income.

Well I now think Russell Brunson is awesome. A few years back I discovered him and to be truthful I thought his funnels were too long and I became annoyed with his pitches. A few months ago I saw an old interview by Tony Robbins and Tony talked about Russell’s sincerity and how good he was at helping people in business so I started over. I just finished podcast 100 through whatever the last one was on Click funnels five year birthday. As it turns out there are so many gems in his podcasts that I’ll probably listen to them all over again. The guy really is genuine and his advice and his insight makes so much more sense now than it did before. Sorry Russell, but I get it now. I’m all in!!!

I didn’t always think Russell Brunson was awesome but...

So, your one of a handful of incredible people who have educated me over this last year.
The information you share is supper powerful. 
I’m truly grateful, I’m gonna keep listening and I’m on your trail man!

Bro your awesome!

What EXACTLY does it take for an Entrepreneur to rapidly scale from $0-$1M, $1M-$10M, and $10M-$100? It all boils down to having the the unique strategies, the resources, the skillset, and the mindset that’s required at each different level. No matter which phase you’re aiming for in your Entrepreneurial journey, the Marketing Secrets (formerly known as 'Marketing In Your Car') episodes will drive your business to the next level.  Inside each episode, you’ll get actionable ideas, tips, and secrets that you can implement immediately into your business. Take a 10-minute ride with me, and I’ll share with you how to increase your traffic, turn visitors into BUYERS, and generate consistent, scale-able income.

Marketing Secrets (2015)

Are you frustrated because nobody is buying your product? This episode will show you the secret to guaranteeing a success! On today’s episode Russell talks about what to do if your funnel flops. He talks about how the average millionaire fails 11 times before they have success. Here are some cool things to listen for on this episode:  Why you should keep trying even if your funnel fails the first, second or even third time. How many times Clickfunnels failed before it actually became a successful business. And what a successful business has in common with Michael Jordan.  So listen below to find out what to do if the funnel you have built flops. ---Transcript--- Hey everyone, this is Russell. I want to welcome you to Marketing in Your Car. All right everyone, today, the message for you guys today is all about publishing, about putting stuff out into the world. It’s been interesting as I’ve seen those in our high end coaching program who are successful versus those who aren’t. It’s almost one very common theme that happens over and over again. Those who are having success are publishing a lot of things. They’re writing emails, sending out blog posts, making funnels, making videos. They’re doing stuff. They’re moving forward. The ones who aren’t making money, they’re focusing on one perfect funnel and not doing anything else except for making this thing just the most perfect thing in the world. They’re spending months and months trying to do it. The nice thing about Click Funnel is it’s about the process we teach at Funnel Hacking. You should be able to build a funnel in a day, maybe two days if you’re slow but it shouldn’t be longer than that. If you get a video camera, the iPhone cameras nowadays are better than any expensive things. Throw up a camera, record something, throw it out there. It’s all about just getting stuff out there and publishing. I remember Jeff Walker. I read an email from him a couple of years ago that really illustrated this for me really well. He talked about how the best thing you could do in business is start publishing stuff, putting things out there because you can find out what people are responding to. So many people I know are putting all of their eggs in this one basket of a webinar or video sales letter, whatever that thing is. They’re putting so much effort on that that it may or may not work. A lot of times, they don’t work. I would say half the time, my stuff doesn’t work either. Hopefully, each time, we get better and better at making things right but half the time, it’s not going to work. You’ve got to get good at just publishing and putting it out there, and seeing if people are responding to you. Put up a funnel and direct some traffic. If people don’t respond to it, then do another one. Create something new. It’s not that hard. It doesn’t take that much time. If someone doesn’t buy your product, guess what? Maybe no one wants to buy your product. I keep seeing people who have been spending six, eight, ten, 12 months trying to get somebody to buy their product when it turns out nobody wants their product. Marlon Sanders, one of the original Internet marketing guys, I heard him speak one time. His presentation was called A Dead Duck Can’t Fly. He got up there saying, “Look, I don’t care how great you think your product is. A dead duck can’t fly. You can keep making new sales letters for it and new videos, do everything but sometimes, a dead duck won’t fly – or all the time.” If you know your product is dead and nobody is buying it, or whatever the issue might be, you’ve got to understand, sometimes people aren’t going to buy it. Maybe the product, as much love, effort and stuff you’ve put into it, maybe people don’t want it. I had a friend when I first got started in this business, man, 12 years ago. I met him and he was selling this ebook he had written. He was so passionate about this ebook. He kept trying to sell it and trying to sell it. He spent two or three years trying to sell this book and nobody would ever buy it. I remember saying to him, “Ken, I don’t think anyone wants to buy this book. You need to create a new product. You need to try something different. You got the skill sets. You know how to write a book. You know how to put up a sales letter. You’ve done the whole process once but you need to create a new product because nobody is buying that one. Nobody wants it. As much as you love it, nobody wants it.” I remember he told me, “Russell, I can’t. I’ve spent two years of my life on this. I can’t stop now. I can’t quit now.” I just got to tell you guys, sometimes it’s okay to be a quitter. You got to quit sometimes. You just have to. You can’t just keep on. Eventually, the market will tell you if something is sellable or not. It’s really cool how that works. If people don’t want it, they’re not going to buy it. If nobody is buying it, it’s because nobody wants it. That’s a lot of times the issue. Sometimes, obviously the issue is not getting traffic or your sales letters don’t sell well, things like that. But sometimes just people don’t want what you’re selling. You got to be okay with that. You got to detach yourself from the emotion of it and just focus on what do people want. Awhile ago, when I got started, there was this really cool course called The Underachiever Formula. I later bought that company and renamed it Underachiever Secrets. As you can probably tell, all my stuff is “secrets.” But in that product, it was from Frank Kern and Ed Dale who initially published it. What they talked about was brilliant. It said, “This is the process. This is how you are successful online. Step one, you got to find a hot market. If you’re not in a market that’s hot right now, you got to change your market. I don’t care how passionate you are about whatever, if it’s not a hot market, people aren’t going to buy it.” Maybe they’ll buy it a little bit but if you want to make a lot of money, you got to find a hot market. Find a market that’s rabid, that people love buying things, people that are currently buying lots of other things. That’s step number one. Step number two is after you find the hot market, then you have to ask them what they want. Never assume that the cool thing you want to create is what they actually want. My guess right now is if you’re selling something and nobody is buying it, it’s because you didn’t ask them what they wanted. You thought about what you would want and you created that. It turns out you’re the only dude or dudette who wants that thing. Am I right? You got to ask them what they want. Survey them. Do teleseminars. Do webinars. Ask questions. Call up your customers and find out what their pain points are. Find out what they actually want. Then after they tell you what they want, then you create that. You don’t create your own thing. Again, the way this whole process works, it’s by surveying — surveys and finding out what your audience wants. It’s by publishing, sending out emails, making Facebook posts, driving traffic to it, and seeing what people respond to. If no one is clicking on your posts, if you’re spending $20, $30, and nobody is sharing or clicking on your posts, then guess what? Nobody wants it, okay? That’s fine. Move onto the next thing and keep moving until boom, eventually you’re going to hit a quarry. That’s what people want. I can’t tell you over the 12 years of me doing this how many products I’ve launched and they’ve flopped. I mean, flop after flop after flop. It was kind of like Michael Jordan where he goes out there. They said he missed more shots than anybody else but he also made more shots than anybody else, right, or more game winning shots, whatever the thing is. You got to put a lot of stuff out there. I cannot tell you – I have a road of hundreds of offers that we have published that have flopped, but we’ve got a handful, maybe a dozen that have blown up and become multimillion dollar projects but I would never have got to those dozen had I not flopped over and over again. You guys got to understand that this is a process. You building out a sales funnel, think of it like school. You go to school for four, six, or eight years depending on what your major is. When you’re done, you go out there and then start trying to do it. It’s the same thing here. Your first funnel, your second funnel, or your third funnel and your tenth funnel, this is your education. This is you learning the process, learning how to write copy, learning what people respond to, learning what they’re not responding to. I’m sick and tired of people getting all upset, “Oh, my Web site’s not making any money,” and they want to quit. It drives me crazy. The first one didn’t work. Make a second one. If that one doesn’t work, make a third one and keep doing it until you’re successful. When I was first getting started, I remember I was listening to this seminar from I think Brian Tracy actually. He was talking about there was this news show. They had 15 self-made millionaires up on stage. I’m going to screw up the numbers but the concept, I understand. Basically he asked these guys, he said, “How many businesses did you fail in before you became a millionaire?” They were trying to add it up. They cut to a commercial break and came back. Everyone added it up and they said that the average of all these 15 millionaires was they had launched and failed I think it was 11 times before they were successful – 11 times, 11 companies they’ve screwed up on before they made millions! Okay, then Brian Tracy asked, “Do you think it’s because they all got lucky on the eleventh time?” Do you think Einstein got lucky on the whatever, 3000th time he tried to invent the light bulb? No! What happens is you try one thing and it doesn’t work, people don’t respond, so you try something else, and try something else. Eventually, you’ve tried everything that doesn’t work. Eventually, the next thing has got to work. Eventually, you’ve figured out all the ways that people are not going to buy and one of these times, you’re going to hit one that people do buy. The difference between me and the person listening to this who is not having success right now is not publishing enough. People are like, “Russell, you put out so much stuff.” Guess why? Half of my stuff flops, okay? I’m not sure which half is going to flop until I put it out there, so I got to keep putting it out there and keep putting it out there, and keep putting it out there. When they respond to something, and you say, “Boom, this is the winner,” then you keep ringing that bell and keep pushing and keep pushing it. For example, when we launched Click Funnels the first time, guess what? It was a flop. I hate to admit it, it was a complete flop. We launched it, we did a big huge launch with prizes, and it was a flop. Nobody bought it or very few people bought it. For me, I felt the product was still good but I had to figure out something else so we tried another thing and tried another thing. I probably rewrote the sales letter, I don’t know, 10, 12, 15 times and none of those things works. I finally was so depressed I was going to give up and Mike Filsaime called me and said, “Hey, I need you to speak at my event about Click Funnels.” I’m like, “Dude, nobody is buying this thing.” But he’s like, “You got to figure it out and you got to sell a $1000 version of it.” I created a new webinar pitch. We called it Funnel Hacks, launched it at the event, and the rest is history. Since then, we’ve sold over 3000 copies at $1000 apiece. That’s $3 million right there in the last six months. Then on top of that, we’ve used at that as a tool to add over $4000 active customers to pay $97 a month so it works. But guess what? It didn’t work the first time or the second, or the third, or the fourth, or the fifth, or the sixth, okay? You guys got to be comfortable with publishing. This is your education. The first, second, third, fourth, fifth funnel that you guys do, just plan on it not working and be okay with that. Quit complaining. It’s so funny, in every other business in the world, people understand that hey, you got to spend time, effort, and money. My friend is a chiropractor. He had to go to 10 years of school. Then he had to go get a SBA loan to build his office. Then he had to go get clients. Five years later, he’s profitable. Somehow, for some reason, we think that the laws of business don’t function online. There’s too many people out there teaching get rich overnight, get rich quick, all that stuff and you can, and people do but it usually comes with a lot of effort, a lot of work, a lot of you cutting your teeth trying thing after thing until you find out boom, that’s what works. When I got started, it was 18 months before I made my first dollar online – 18 months! I don’t even know what I was doing for 18 months but I was trying, spinning my wheels before I realized how to actually sell things. Obviously the coaching, programs, tools, and everything we’re giving you, my goal is to shortcut that success. That’s why we teach the Funnel Hacking concepts. You find someone who has already failed 1000 times. You look what they’ve gotten and you model it from there. Typically, if you do that, you’re going to be starting at a better spot. You’re going to be starting about where they left off. Hopefully, you’re going to cut out tons of the trial and error but even with that, you got to understand that it’s okay if your first thing or your second thing, or your third thing doesn’t work. You are creating a business. You are trying to attract people. You’re seeing what people respond to, and when you figure out what they respond to, then you ramp it up and scale it. One of the guys in our coaching group we’re working on is kind of in the survival market. He’s done three, four, or five versions and has this ad that just works like crazy but the different landing pages he’s got just haven’t been working. He’s tried two or three or four. I actually created one for him. We have a couple versions. So far, none of these things are working but he’s getting traffic. Things are happening. He just hasn’t quite figured out what’s that thing that these guys are going to respond to. As soon as he figures that thing out, boom, it’s game over for him. You got to try. You got to be patient with it. You can’t complain and whine because that’s how this game is played. Anyway, that’s my rant for today. I hope that for those of you guys who are publishing stuff, it inspired you to know you’re on the right track. For those of you who have failed, I hope it inspires you to know that I fail all the time. For those of you guys who are getting started and you’re frustrated because you’re not making yet, I hope that paints a clear path of what to expect and how to get there. The last thing I want to mention before I jump into the office here is, is it worth it? Is it worth it to fail five, six, seven, eight, nine, ten times before you smash one out of the park? Yes, it is because one of these things that goes right, one of these things that connects with your audience, the right way when they respond they want to buy, you can make money in a month, two month period of time than most people make in a lifetime. It’s worth it but you got to understand that it doesn’t always happen first try. You got to become okay with that and go on the second try and third try. Just keep doing this because you will keep learning and find out what people respond to. Eventually, you’re going to hit a grand slam. It happens all the time to those who don’t quit after the first failure or the second, who keep going because they’ve got faith. They’ve got a vision. They’ve seen that it works for other people. They’ve seen that man, this guy named Russell, it works for him. This guy over here, this girl over here, if it works for other people, it can work for me. I just got to figure out what my audience responds to and create exactly what they want. If I do that, like I said, you can make more in a month than most people make in a lifetime. It’s definitely worth it. Don’t get frustrated. Stay the course. Have fun with it. This is your education period. This is your time to learn and to grow and to have fun with it. If you do that, I promise you guys it will be worth it. It’s worth it in the long run. All right, I’m at the office. Today I’m going to have some fun. I got a lot of fun things I’m publishing and see what people will respond to, see what gets them to part with their hard earned money. I’ll find out. If it works, we’ll scale it. If not, we’ll check out something new tomorrow. Appreciate you guys, hope you have an awesome day and we’ll talk soon.

Are you frustrated because nobody is buying your product? This episode will show you the secret to guaranteeing a success! On today’s episode Russell talks about what to do if your funnel flops. He talks about how the average millionaire fails 11 times before they have success. Here are some cool things to listen for on this episode: <ul> <li>Why you should keep trying even if your funnel fails the first, second or even third time.</li> <li>How many times Clickfunnels failed before it actually became a successful business.</li> <li>And what a successful business has in common with Michael Jordan.</li> </ul> So listen below to find out what to do if the funnel you have built flops. ---Transcript--- Hey everyone, this is Russell. I want to welcome you to Marketing in Your Car. All right everyone, today, the message for you guys today is all about publishing, about putting stuff out into the world. It’s been interesting as I’ve seen those in our high end coaching program who are successful versus those who aren’t. It’s almost one very common theme that happens over and over again. Those who are having success are publishing a lot of things. They’re writing emails, sending out blog posts, making funnels, making videos. They’re doing stuff. They’re moving forward. The ones who aren’t making money, they’re focusing on one perfect funnel and not doing anything else except for making this thing just the most perfect thing in the world. They’re spending months and months trying to do it. The nice thing about Click Funnel is it’s about the process we teach at Funnel Hacking. You should be able to build a funnel in a day, maybe two days if you’re slow but it shouldn’t be longer than that. If you get a video camera, the iPhone cameras nowadays are better than any expensive things. Throw up a camera, record something, throw it out there. It’s all about just getting stuff out there and publishing. I remember Jeff Walker. I read an email from him a couple of years ago that really illustrated this for me really well. He talked about how the best thing you could do in business is start publishing stuff, putting things out there because you can find out what people are responding to. So many people I know are putting all of their eggs in this one basket of a webinar or video sales letter, whatever that thing is. They’re putting so much effort on that that it may or may not work. A lot of times, they don’t work. I would say half the time, my stuff doesn’t work either. Hopefully, each time, we get better and better at making things right but half the time, it’s not going to work. You’ve got to get good at just publishing and putting it out there, and seeing if people are responding to you. Put up a funnel and direct some traffic. If people don’t respond to it, then do another one. Create something new. It’s not that hard. It doesn’t take that much time. If someone doesn’t buy your product, guess what? Maybe no one wants to buy your product. I keep seeing people who have been spending six, eight, ten, 12 months trying to get somebody to buy their product when it turns out nobody wants their product. Marlon Sanders, one of the original Internet marketing guys, I heard him speak one time. His presentation was called A Dead Duck Can’t Fly. He got up there saying, “Look, I don’t care how great you think your product is. A dead duck can’t fly. You can keep making new sales letters for it and new videos, do everything but sometimes, a dead duck won’t fly – or all the time.” If you know your product is dead and nobody is buying it, or whatever the issue might be, you’ve got to understand, sometimes people aren’t going to buy it. Maybe the product, as much love, effort and stuff you’ve put into it, maybe people don’t want it. I had a friend when I first got started in this business, man, 12 years ago. I met him and he was selling this ebook he had written. He was so passionate about this ebook. He kept trying to sell it and trying to sell it. He spent two or three years trying to sell this book and nobody would ever buy it. I remember saying to him, “Ken, I don’t think anyone wants to buy this book. You need to create a new product. You need to try something different. You got the skill sets. You know how to write a book. You know how to put up a sales letter. You’ve done the whole process once but you need to create a new product because nobody is buying that one. Nobody wants it. As much as you love it, nobody wants it.” I remember he told me, “Russell, I can’t. I’ve spent two years of my life on this. I can’t stop now. I can’t quit now.” I just got to tell you guys, sometimes it’s okay to be a quitter. You got to quit sometimes. You just have to. You can’t just keep on. Eventually, the market will tell you if something is sellable or not. It’s really cool how that works. If people don’t want it, they’re not going to buy it. If nobody is buying it, it’s because nobody wants it. That’s a lot of times the issue. Sometimes, obviously the issue is not getting traffic or your sales letters don’t sell well, things like that. But sometimes just people don’t want what you’re selling. You got to be okay with that. You got to detach yourself from the emotion of it and just focus on what do people want. Awhile ago, when I got started, there was this really cool course called The Underachiever Formula. I later bought that company and renamed it Underachiever Secrets. As you can probably tell, all my stuff is “secrets.” But in that product, it was from Frank Kern and Ed Dale who initially published it. What they talked about was brilliant. It said, “This is the process. This is how you are successful online. Step one, you got to find a hot market. If you’re not in a market that’s hot right now, you got to change your market. I don’t care how passionate you are about whatever, if it’s not a hot market, people aren’t going to buy it.” Maybe they’ll buy it a little bit but if you want to make a lot of money, you got to find a hot market. Find a market that’s rabid, that people love buying things, people that are currently buying lots of other things. That’s step number one. Step number two is after you find the hot market, then you have to ask them what they want. Never assume that the cool thing you want to create is what they actually want. My guess right now is if you’re selling something and nobody is buying it, it’s because you didn’t ask them what they wanted. You thought about what you would want and you created that. It turns out you’re the only dude or dudette who wants that thing. Am I right? You got to ask them what they want. Survey them. Do teleseminars. Do webinars. Ask questions. Call up your customers and find out what their pain points are. Find out what they actually want. Then after they tell you what they want, then you create that. You don’t create your own thing. Again, the way this whole process works, it’s by surveying — surveys and finding out what your audience wants. It’s by publishing, sending out emails, making Facebook posts, driving traffic to it, and seeing what people respond to. If no one is clicking on your posts, if you’re spending $20, $30, and nobody is sharing or clicking on your posts, then guess what? Nobody wants it, okay? That’s fine. Move onto the next thing and keep moving until boom, eventually you’re going to hit a quarry. That’s what people want. I can’t tell you over the 12 years of me doing this how many products I’ve launched and they’ve flopped. I mean, flop after flop after flop. It was kind of like Michael Jordan where he goes out there. They said he missed more shots than anybody else but he also made more shots than anybody else, right, or more game winning shots, whatever the thing is. You got to put a lot of stuff out there. I cannot tell you – I have a road of hundreds of offers that we have published that have flopped, but we’ve got a handful, maybe a dozen that have blown up and become multimillion dollar projects but I would never have got to those dozen had I not flopped over and over again. You guys got to understand that this is a process. You building out a sales funnel, think of it like school. You go to school for four, six, or eight years depending on what your major is. When you’re done, you go out there and then start trying to do it. It’s the same thing here. Your first funnel, your second funnel, or your third funnel and your tenth funnel, this is your education. This is you learning the process, learning how to write copy, learning what people respond to, learning what they’re not responding to. I’m sick and tired of people getting all upset, “Oh, my Web site’s not making any money,” and they want to quit. It drives me crazy. The first one didn’t work. Make a second one. If that one doesn’t work, make a third one and keep doing it until you’re successful. When I was first getting started, I remember I was listening to this seminar from I think Brian Tracy actually. He was talking about there was this news show. They had 15 self-made millionaires up on stage. I’m going to screw up the numbers but the concept, I understand. Basically he asked these guys, he said, “How many businesses did you fail in before you became a millionaire?” They were trying to add it up. They cut to a commercial break and came back. Everyone added it up and they said that the average of all these 15 millionaires was they had launched and failed I think it was 11 times before they were successful – 11 times, 11 companies they’ve screwed up on before they made millions! Okay, then Brian Tracy asked, “Do you think it’s because they all got lucky on the eleventh time?” Do you think Einstein got lucky on the whatever, 3000th time he tried to invent the light bulb? No! What happens is you try one thing and it doesn’t work, people don’t respond, so you try something else, and try something else. Eventually, you’ve tried everything that doesn’t work. Eventually, the next thing has got to work. Eventually, you’ve figured out all the ways that people are not going to buy and one of these times, you’re going to hit one that people do buy. The difference between me and the person listening to this who is not having success right now is not publishing enough. People are like, “Russell, you put out so much stuff.” Guess why? Half of my stuff flops, okay? I’m not sure which half is going to flop until I put it out there, so I got to keep putting it out there and keep putting it out there, and keep putting it out there. When they respond to something, and you say, “Boom, this is the winner,” then you keep ringing that bell and keep pushing and keep pushing it. For example, when we launched Click Funnels the first time, guess what? It was a flop. I hate to admit it, it was a complete flop. We launched it, we did a big huge launch with prizes, and it was a flop. Nobody bought it or very few people bought it. For me, I felt the product was still good but I had to figure out something else so we tried another thing and tried another thing. I probably rewrote the sales letter, I don’t know, 10, 12, 15 times and none of those things works. I finally was so depressed I was going to give up and Mike Filsaime called me and said, “Hey, I need you to speak at my event about Click Funnels.” I’m like, “Dude, nobody is buying this thing.” But he’s like, “You got to figure it out and you got to sell a $1000 version of it.” I created a new webinar pitch. We called it Funnel Hacks, launched it at the event, and the rest is history. Since then, we’ve sold over 3000 copies at $1000 apiece. That’s $3 million right there in the last six months. Then on top of that, we’ve used at that as a tool to add over $4000 active customers to pay $97 a month so it works. But guess what? It didn’t work the first time or the second, or the third, or the fourth, or the fifth, or the sixth, okay? You guys got to be comfortable with publishing. This is your education. The first, second, third, fourth, fifth funnel that you guys do, just plan on it not working and be okay with that. Quit complaining. It’s so funny, in every other business in the world, people understand that hey, you got to spend time, effort, and money. My friend is a chiropractor. He had to go to 10 years of school. Then he had to go get a SBA loan to build his office. Then he had to go get clients. Five years later, he’s profitable. Somehow, for some reason, we think that the laws of business don’t function online. There’s too many people out there teaching get rich overnight, get rich quick, all that stuff and you can, and people do but it usually comes with a lot of effort, a lot of work, a lot of you cutting your teeth trying thing after thing until you find out boom, that’s what works. When I got started, it was 18 months before I made my first dollar online – 18 months! I don’t even know what I was doing for 18 months but I was trying, spinning my wheels before I realized how to actually sell things. Obviously the coaching, programs, tools, and everything we’re giving you, my goal is to shortcut that success. That’s why we teach the Funnel Hacking concepts. You find someone who has already failed 1000 times. You look what they’ve gotten and you model it from there. Typically, if you do that, you’re going to be starting at a better spot. You’re going to be starting about where they left off. Hopefully, you’re going to cut out tons of the trial and error but even with that, you got to understand that it’s okay if your first thing or your second thing, or your third thing doesn’t work. You are creating a business. You are trying to attract people. You’re seeing what people respond to, and when you figure out what they respond to, then you ramp it up and scale it. One of the guys in our coaching group we’re working on is kind of in the survival market. He’s done three, four, or five versions and has this ad that just works like crazy but the different landing pages he’s got just haven’t been working. He’s tried two or three or four. I actually created one for him. We have a couple versions. So far, none of these things are working but he’s getting traffic. Things are happening. He just hasn’t quite figured out what’s that thing that these guys are going to respond to. As soon as he figures that thing out, boom, it’s game over for him. You got to try. You got to be patient with it. You can’t complain and whine because that’s how this game is played. Anyway, that’s my rant for today. I hope that for those of you guys who are publishing stuff, it inspired you to know you’re on the right track. For those of you who have failed, I hope it inspires you to know that I fail all the time. For those of you guys who are getting started and you’re frustrated because you’re not making yet, I hope that paints a clear path of what to expect and how to get there. The last thing I want to mention before I jump into the office here is, is it worth it? Is it worth it to fail five, six, seven, eight, nine, ten times before you smash one out of the park? Yes, it is because one of these things that goes right, one of these things that connects with your audience, the right way when they respond they want to buy, you can make money in a month, two month period of time than most people make in a lifetime. It’s worth it but you got to understand that it doesn’t always happen first try. You got to become okay with that and go on the second try and third try. Just keep doing this because you will keep learning and find out what people respond to. Eventually, you’re going to hit a grand slam. It happens all the time to those who don’t quit after the first failure or the second, who keep going because they’ve got faith. They’ve got a vision. They’ve seen that it works for other people. They’ve seen that man, this guy named Russell, it works for him. This guy over here, this girl over here, if it works for other people, it can work for me. I just got to figure out what my audience responds to and create exactly what they want. If I do that, like I said, you can make more in a month than most people make in a lifetime. It’s definitely worth it. Don’t get frustrated. Stay the course. Have fun with it. This is your education period. This is your time to learn and to grow and to have fun with it. If you do that, I promise you guys it will be worth it. It’s worth it in the long run. All right, I’m at the office. Today I’m going to have some fun. I got a lot of fun things I’m publishing and see what people will respond to, see what gets them to part with their hard earned money. I’ll find out. If it works, we’ll scale it. If not, we’ll check out something new tomorrow. Appreciate you guys, hope you have an awesome day and we’ll talk soon.

What Happens When Your Funnel Flops?

Prolific And Specific

My thoughts on how we have to drive traffic in the very near future. On today’s episode Russell talks about what platforms he is now putting content on and why he is doing it that way. He also mentions what he believes the future of the internet means. Here are some things to listen for in this episode:  Why Russell thinks that Google will change the way you can put up content within a year. Why he thinks now is the time to change, rather than wait until you are forced to. And find out some of the things he’s doing differently now, and how you can do it too.  So listen below to find out how to change how you can get content online, and why it’s a good idea to be there first. ---Transcript--- Hey everyone! This is Russell Brunson and I want to welcome you to Marketing in Your Car. Hey, everyone. I hope you have been having an amazing time. We’ve been pumping a lot of content and having fun with it. I hope you guys have been enjoying it. If you haven’t seen it and you’re like, “What are you talking about, Russell? All I know about is your podcast,” go to blog.dotcomsecrets.com and you will start seeing all this stuff. We got Periscopes happening during the days. We got Marketing in Your Car in the morning. We got cool blog posts. We got a whole bunch of value we’re giving out to the world because we want to change your life, your company, your business and help you touch more people. So that’s kind of our game plan and we’re having fun doing it. And today, I want to talk about, “Russell, why are you doing all this content? What is the point? What’s the purpose? Why in the world are you doing this?” And I had a conversation with one of my friends last night. He was over wrestling in the wrestling room. So as you know, I just built my own wrestling room at my house. So we were wrestling. We’re having a good time. And we’ve been talking about stuff afterwards. And he runs an Amazon business and he just got the Amazon slap. And I was kind of joking about the slaps that I had gone through since I got started 12 years ago. The initial Google slap crumbled almost everyone I knew. Then you got like 18 different SEO Google slaps, Facebook slaps, merchant account slaps. I’ve been through quite a few slaps in my day. So now when they happen, I’m just like, “Yeah, all right. What’s the next thing?” So this year, like we were killing it with Facebook stuff and then boom! We got the Facebook slap. And we are still doing well with Facebook but it’s not like it was pre January. So, it’s just kind of those things that most people, it happens and they freak out and they run away because it’s like the whole world is coming to an end. But for me, because I’ve been on the cycle enough times, it’s kind of like sitting in the ocean, the waves go up and down and up and down and there’s the ups and the downs and you’re just going to ride the wave and not give up and keep your eyes open for like what’s the next trend. What’s the next thing happening? Where do we need to be focusing our time, energy, and all that kind of stuff? And I really think, and I’ve kind of mentioned this before but, I think that the future of marketing online is… and I hate saying this because my friend, Justin Brook has been telling me this years and I keep telling him, I just keep teasing him. But unfortunately, he is right. I look at what the advertising platforms want. That’s what we’re going to look at because we want to be leveraging their audiences and we look at what they want. Now what we want is we want to drive people to registration pages and opt-in pages and things like that, right? That’s our goal. Their goal is not to allow us to do that. Their goal is to deliver an amazing experience to their audience. They want us paying to show their people amazing content, which is funny. Anyway, it’s just kind of funny. So right now with Facebook, we’ve seen that. We’ve seen that with other networks like Google, like – and you see the kind of the more native advertising networks nowadays which are all like you’re driving to content, to articles, and things like that. And I believe that within a year from now, not everywhere but for most places, it would be very, very difficult to drive directly to a registration page. I don’t think that’s going to be the model anymore. I think what the model would be is we have to find our voice. This comes back to everything I talked about in the DotComSecrets book, creating your attractive character, figuring out your voice, learning how to communicate with your audience, and putting those messages out there and finding kind of your style and then becoming a prolific content writer or if you’re not a writer, it can be videos, it can be Periscope, it could be audio, it could podcasts. You do whatever you want. And I don’t think that most people should do like 50 different platforms. I’m just doing a lot because I’ve got a big team so I’m able to do more than most people. But for most of you guys, like you should pick a platform and say, “I’m a video guy. I’m an audio guy.” Whatever you are, pick that thing and start producing consistent amazing content and then use that content as a tool to wrap people back to your core offer. So push people to your registration pages, you push people to your opt-in forms, your applications, whatever it may be because that’s where they will allow you to buy ads. I believe that – my guess is that within a year from now, it will be next to impossible to get anything approved in Google unless it’s you promoting a blog post. That’s it. I think that’s the future. And so knowing that now, man, like why in the world would I wait until that happens? Now is the time to jump on that. And so, that’s why we’re doing it. And so my goal on my side is I’m trying to do three blog posts a week and three podcasts and then a Periscope five days a week. And it has given me the ability to create stuff and touch people in different ways. But the cool thing is, not only am I just doing that to put it out there… like I’m adding content to the blog which is one thing, but now I’ve got the ability to take that content and promote it out through a lot of places. If you look at the way we structure our blog, when I do my blog posts I have this really cool sketches, similar to these sketches that were inside the DotComSecrets book. Now, I can leverage these sketches on Facebook, I can put them on Instagram, Twitter, all these things like that. Now, I’m finding each of the platforms like how they want to accept content and then I’m using the content I’m putting out there in that way, if that makes sense. I read about kind of this concept a little bit in Gary Vaynerchuk’s book, I think it’s Punch, Punch, Jab or Jab, Jab, Punch or I don’t know, something like that. But he talked about looking at – what does Facebook want? What does Instagram want? What do all these different networks want? You got to figure out what they want and you got to tweak your content to match that and then put it out there. And then when the content is in that native platform and you’re able to promote it and drive traffic and all those kinds of things and you get people to then raise their hand and click and listen and participate and then eventually come and push them to what you really want them to do. And so for me, I’m looking at – I think in the future is I will never be able to promote a webinar registration page. But I will promote amazing content which will drive people to opt in and then my entire opt-in sequence where we push people to the webinar registration. Like in my mind, that’s the future. That’s where everything is going. And so now, not tomorrow, not six months from now, now is the time to start that path. And we have started it. We’re moving forward and that’s where our focus, our energy, and our money and our time is going into. So, it’s interesting. If you listen to some of the past podcasts, I talked about funnel stacking. If you look at my business, I’ve got my book funnel which then leads to my webinar funnel which leads to my high ticket funnel. I’m stacking multiple funnels together. But I look this content thing as like a pre-funnel. In fact, I have this little diagram, I’ll probably have a blog post about it soon, but it looks like… I have my little value ladder but then it drops one step down from the value ladder and it’s like one rung lower then where most people normally start, and that’s the content site. That’s putting those things out there to then get people in and then start sending them up through your value ladder. So, that’s kind of cool. A good cast study of it is, yesterday I did a Periscope during the middle of the day… talking about the new coaching application funnel I just built out and how I’m kind of excited it was done and how we are giving away $25,000 to somebody for building out their breakeven funnel, and I kind of just talked about that… In Periscope, I clicked the button.  I’ve never put it on a Periscope. I didn’t even know how people find out about my thing. I think it’s Twitter-based but I’m not positive. Yeah, probably. So anyway, so I had a hundred people show up on Periscope which was awesome. And then I started talking and I just showed the application form on my phone. Next thing we knew, we got about ten applications almost instantly, which for me we average about between $1,300 and $1,400 per application. So I just made $13,000 with me doing a really quick Periscope post. But then I took that video and we then put it on Facebook and then started promoting it. And then this morning, we got another around 10, 15, 20 applications from that and it was me promoting a Periscope, which then led back to my other offerings. So it was kind of interesting I think. And again, that’s where we’re going. So create cool content. Inside the content, you push people back to the front of your value ladders into the, whatever you want to call them, the welcome gates, entry gates, the step one into entering your world. And that’s kind of how it works. So anyway, that’s what I’m doing. That’s what I think you guys should be doing. And hopefully, that will help give you guys a glimpse into what I believe the future is and where we’re putting our time, our energy, and our money and our effort because I’ve been doing this rollercoaster ride for a long time and I think that’s where the shift will be for the next two or three years. And so, I want to be there first and I want you guys to be there first as well. So that’s what I got. Hope you guys had an amazing time. By the way, if you would like to be one of our – if you like to have the chance to win the $25,000 with our funnel build out contest, go to DotComSecretsIgnite.com. You can see a video of me talking about a breakeven funnel. I’ll be talking about how we’re going to be doing a 10-week program helping you build out a funnel. And the winner is going to win $25,000 cash prize. It’s going to be awesome. So, that’s it. Check it out. And I will talk to you guys all again tomorrow.

My thoughts on how we have to drive traffic in the very near future. On today’s episode Russell talks about what platforms he is now putting content on and why he is doing it that way. He also mentions what he believes the future of the internet means. Here are some things to listen for in this episode: <ul> <li>Why Russell thinks that Google will change the way you can put up content within a year.</li> <li>Why he thinks now is the time to change, rather than wait until you are forced to.</li> <li>And find out some of the things he’s doing differently now, and how you can do it too.</li> </ul> So listen below to find out how to change how you can get content online, and why it’s a good idea to be there first. ---Transcript--- Hey everyone! This is Russell Brunson and I want to welcome you to Marketing in Your Car. Hey, everyone. I hope you have been having an amazing time. We’ve been pumping a lot of content and having fun with it. I hope you guys have been enjoying it. If you haven’t seen it and you’re like, “What are you talking about, Russell? All I know about is your podcast,” go to <a href="http://blog.dotcomsecrets.com" rel="nofollow" target="_blank">blog.dotcomsecrets.com</a> and you will start seeing all this stuff. We got Periscopes happening during the days. We got Marketing in Your Car in the morning. We got cool blog posts. We got a whole bunch of value we’re giving out to the world because we want to change your life, your company, your business and help you touch more people. So that’s kind of our game plan and we’re having fun doing it. And today, I want to talk about, “Russell, why are you doing all this content? What is the point? What’s the purpose? Why in the world are you doing this?” And I had a conversation with one of my friends last night. He was over wrestling in the wrestling room. So as you know, I just built my own wrestling room at my house. So we were wrestling. We’re having a good time. And we’ve been talking about stuff afterwards. And he runs an Amazon business and he just got the Amazon slap. And I was kind of joking about the slaps that I had gone through since I got started 12 years ago. The initial Google slap crumbled almost everyone I knew. Then you got like 18 different SEO Google slaps, Facebook slaps, merchant account slaps. I’ve been through quite a few slaps in my day. So now when they happen, I’m just like, “Yeah, all right. What’s the next thing?” So this year, like we were killing it with Facebook stuff and then boom! We got the Facebook slap. And we are still doing well with Facebook but it’s not like it was pre January. So, it’s just kind of those things that most people, it happens and they freak out and they run away because it’s like the whole world is coming to an end. But for me, because I’ve been on the cycle enough times, it’s kind of like sitting in the ocean, the waves go up and down and up and down and there’s the ups and the downs and you’re just going to ride the wave and not give up and keep your eyes open for like what’s the next trend. What’s the next thing happening? Where do we need to be focusing our time, energy, and all that kind of stuff? And I really think, and I’ve kind of mentioned this before but, I think that the future of marketing online is… and I hate saying this because my friend, Justin Brook has been telling me this years and I keep telling him, I just keep teasing him. But unfortunately, he is right. I look at what the advertising platforms want. That’s what we’re going to look at because we want to be leveraging their audiences and we look at what they want. Now what we want is we want to drive people to registration pages and opt-in pages and things like that, right? That’s our goal. Their goal is not to allow us to do that. Their goal is to deliver an amazing experience to their audience. They want us paying to show their people amazing content, which is funny. Anyway, it’s just kind of funny. So right now with Facebook, we’ve seen that. We’ve seen that with other networks like Google, like – and you see the kind of the more native advertising networks nowadays which are all like you’re driving to content, to articles, and things like that. And I believe that within a year from now, not everywhere but for most places, it would be very, very difficult to drive directly to a registration page. I don’t think that’s going to be the model anymore. I think what the model would be is we have to find our voice. This comes back to everything I talked about in the DotComSecrets book, creating your attractive character, figuring out your voice, learning how to communicate with your audience, and putting those messages out there and finding kind of your style and then becoming a prolific content writer or if you’re not a writer, it can be videos, it can be Periscope, it could be audio, it could podcasts. You do whatever you want. And I don’t think that most people should do like 50 different platforms. I’m just doing a lot because I’ve got a big team so I’m able to do more than most people. But for most of you guys, like you should pick a platform and say, “I’m a video guy. I’m an audio guy.” Whatever you are, pick that thing and start producing consistent amazing content and then use that content as a tool to wrap people back to your core offer. So push people to your registration pages, you push people to your opt-in forms, your applications, whatever it may be because that’s where they will allow you to buy ads. I believe that – my guess is that within a year from now, it will be next to impossible to get anything approved in Google unless it’s you promoting a blog post. That’s it. I think that’s the future. And so knowing that now, man, like why in the world would I wait until that happens? Now is the time to jump on that. And so, that’s why we’re doing it. And so my goal on my side is I’m trying to do three blog posts a week and three podcasts and then a Periscope five days a week. And it has given me the ability to create stuff and touch people in different ways. But the cool thing is, not only am I just doing that to put it out there… like I’m adding content to the blog which is one thing, but now I’ve got the ability to take that content and promote it out through a lot of places. If you look at the way we structure our blog, when I do my blog posts I have this really cool sketches, similar to these sketches that were inside the DotComSecrets book. Now, I can leverage these sketches on Facebook, I can put them on Instagram, Twitter, all these things like that. Now, I’m finding each of the platforms like how they want to accept content and then I’m using the content I’m putting out there in that way, if that makes sense. I read about kind of this concept a little bit in Gary Vaynerchuk’s book, I think it’s Punch, Punch, Jab or Jab, Jab, Punch or I don’t know, something like that. But he talked about looking at – what does Facebook want? What does Instagram want? What do all these different networks want? You got to figure out what they want and you got to tweak your content to match that and then put it out there. And then when the content is in that native platform and you’re able to promote it and drive traffic and all those kinds of things and you get people to then raise their hand and click and listen and participate and then eventually come and push them to what you really want them to do. And so for me, I’m looking at – I think in the future is I will never be able to promote a webinar registration page. But I will promote amazing content which will drive people to opt in and then my entire opt-in sequence where we push people to the webinar registration. Like in my mind, that’s the future. That’s where everything is going. And so now, not tomorrow, not six months from now, now is the time to start that path. And we have started it. We’re moving forward and that’s where our focus, our energy, and our money and our time is going into. So, it’s interesting. If you listen to some of the past podcasts, I talked about funnel stacking. If you look at my business, I’ve got my book funnel which then leads to my webinar funnel which leads to my high ticket funnel. I’m stacking multiple funnels together. But I look this content thing as like a pre-funnel. In fact, I have this little diagram, I’ll probably have a blog post about it soon, but it looks like… I have my little value ladder but then it drops one step down from the value ladder and it’s like one rung lower then where most people normally start, and that’s the content site. That’s putting those things out there to then get people in and then start sending them up through your value ladder. So, that’s kind of cool. A good cast study of it is, yesterday I did a Periscope during the middle of the day… talking about the new coaching application funnel I just built out and how I’m kind of excited it was done and how we are giving away $25,000 to somebody for building out their breakeven funnel, and I kind of just talked about that… In Periscope, I clicked the button.  I’ve never put it on a Periscope. I didn’t even know how people find out about my thing. I think it’s Twitter-based but I’m not positive. Yeah, probably. So anyway, so I had a hundred people show up on Periscope which was awesome. And then I started talking and I just showed the application form on my phone. Next thing we knew, we got about ten applications almost instantly, which for me we average about between $1,300 and $1,400 per application. So I just made $13,000 with me doing a really quick Periscope post. But then I took that video and we then put it on Facebook and then started promoting it. And then this morning, we got another around 10, 15, 20 applications from that and it was me promoting a Periscope, which then led back to my other offerings. So it was kind of interesting I think. And again, that’s where we’re going. So create cool content. Inside the content, you push people back to the front of your value ladders into the, whatever you want to call them, the welcome gates, entry gates, the step one into entering your world. And that’s kind of how it works. So anyway, that’s what I’m doing. That’s what I think you guys should be doing. And hopefully, that will help give you guys a glimpse into what I believe the future is and where we’re putting our time, our energy, and our money and our effort because I’ve been doing this rollercoaster ride for a long time and I think that’s where the shift will be for the next two or three years. And so, I want to be there first and I want you guys to be there first as well. So that’s what I got. Hope you guys had an amazing time. By the way, if you would like to be one of our – if you like to have the chance to win the $25,000 with our funnel build out contest, go to <a href="http://DotComSecretsIgnite.com" rel="nofollow" target="_blank">DotComSecretsIgnite.com</a>. You can see a video of me talking about a breakeven funnel. I’ll be talking about how we’re going to be doing a 10-week program helping you build out a funnel. And the winner is going to win $25,000 cash prize. It’s going to be awesome. So, that’s it. Check it out. And I will talk to you guys all again tomorrow.

Inbound: Before Your First Sales Funnel

I promise you, your customers are begging to give you more cash. Just take it! Please! For the love… On this episode Russell talks about how people he has encountered refuse to take money he offers them and why it’s so frustrating. He gives a couple of examples of people he has hired to do things that won’t take more work when he offers it. Here are some interesting things to listen for in today’s episode:  Find out why Russell’s landscaping company refused $1000 to mow a weed field. See why the company who Russell pays to clean his pool, wants Russell to fix the slide himself. And find out why you should look at what you do and see if there are extra piles of cash lying around that you can pick up.  So listen below to find out if you are missing out on some big piles of cash. ---Transcript--- Hey everyone. This is Russell Brunson and we are back to Marketing in Your Car. All right, all right. Before you make fun of me, I’m not riding my bike today. It was really hard. It took me 25 minutes to get to the office and then on the way home I wasn’t recording. So I was just cranking as fast as I could. It took me 18 minutes to get back home. So it was quite a workout and today, my legs are sore. Old Man Brunson is taking the easy way. So I’m driving today. All right. So I think the last two podcasts, I’ve kind of gone on little rants because I wanted to go on little rants. Today I’m waking up in a good mood and so I am going to – not go on a rant. We’re going to have some fun. So I do want to – hopefully give you something that will give you some value that I’ve been thinking about and I want you to understand and hopefully every business owner who’s listening to this understand that right now, like you’re doing your business. You’re doing your job. You’re doing what you’re good at and my guess is that you’re making some money and you’re excited and you’re like this is awesome and – but the problem is that if you were to stop for a second and stop looking at what you’re doing and look up and then look around really quick, there are piles of cash all around you that you just have to go grab and pick up and that would be your money as well. It’s just sitting there. It’s just like boom, there’s cash. But you’re not grabbing it because you’re so focused on doing the thing. So let me give you some real world examples that happened to me this week so you can kind of understand this. So the first one was our lawn guys and we got – we moved into our new house. We got a ridiculously oversized yard, we’re on five acres and like two of the acres is kind of like a field but three of the acres are our home and all this stuff and grass. So these guys come once a week and they mow it and it takes two guys like three hours to mow, plus a bunch of dudes doing like the edging and stuff, right? And next – like next two are the same thing but like two acres of our thing is unfinished. It’s kind of like just whatever field and because of that, like the field grows and it’s like a nightmare and it’s like all these weeds, right? So my wife was like, “Hey, can you guys mow that?” And they’re like, “Oh, no you wouldn’t want us to mow that. You should just go get a field mower and do it yourself,” and we’re like, “Well, we don’t want to do it ourselves. Like we hire lawn people so they do it for us,” and these guys are like no, like just – like just go to – whatever the rental place. You can rent something like for a hundred bucks and you can do it. So first time, I’m like, “You know what? That will be fun. I will just whatever. It would be good for me to like do some manual labor.” So I go down to Tate’s Rental and I rent the thing for 100 bucks. I bring it back. I spend three hours. I mow the whole lawn and we had a good time and it was nice, right? So now, a month and a half later, weeds are as high as me again and guess what I do not want to do. I don’t want to do it again. I want to pay someone. In fact, I would love to pay the people that we hire to do my lawn to do my field right next door and I was thinking about like what I would be willing to pay for that. I think like conservatively, I would pay an extra $1000 a month to have these guys do that. Once a month they come and just knock out the field, right? So I was thinking like how much profit would that be for them. So it’s like if they have to go rent because they don’t have a field mower which is their excuse why they don’t want to do it, right? We don’t have a field mower. So they would have to go to Tate’s like I did and rent it for $100. So one-tenth of the profit going to fulfillment cost. They have to pay someone for three hours of work to do it. So you’re looking at – they probably pay their guys 12 bucks an hour so they pay them $10, $20, $30, $36. So you’re in $136 and from that, you’re going to make 800 and whatever. I can’t do math while I’m driving. I don’t want to get in a wreck that way. Whatever that difference is, almost 900 bucks in pure profit just by picking up the cash that’s sitting there, right? But instead they told me like, “No, you should just do it. No, go do it. Go do it.” All right. So there’s example number one but it gets worse because they’re not the only ones. Almost every company is doing this. So I’ve ranted before about our pool companies which we’re trying to get to come help us, right? I think pool companies are the worst. I don’t know. Anyway, so the pool dude is at our house and my wife is like, “Hey, our slide is not right. We want to pay someone to come and fix this. Do you guys do that?” And the guy is like, “Yeah, we could do that but all you got to do is go to the store and buy some Epoxy and just slap it on there and it will be fine.” She’s like, “Well, we don’t want to do that. Can we hire you guys to do that?” The guy is like, “No, it’s really easy. Just go and get some Epoxy and you can slap it on the thing,” and he’s trying to explain to her how to do it. So after three times of her asking if we can give him money, and he rejecting us, telling us how we can do it ourselves, but we don’t want to do it ourselves. We got no desire to do it ourselves. We want to give somebody money to do it. Why don’t you like money? After three times, she quit bugging him because she can tell like he’s getting annoyed because we can’t figure out how to do it ourselves. OK? Your company is a pool company. We give you money every week to come and clean our pool. We would love to give you money to do this as well. Money is just sitting there. They could just pick it up, they’re not. Okay. Now, they come once a week and clean our pools, right? So then I come home from the office the other day. There’s a big note on the door because we weren’t there and it says, “Hey, so we were cleaning your pool and we noticed that the filters are dirty and they’re probably old. So you need to go pick up some new filters and install them. That way, it will keep the pool cleaner.” Okay, does anyone see an issue here? You’re the freaking pool company! You should be the ones going and getting the filters and putting them in and charging me for it! I would love to give you money. Do you think I have any idea first off where the pool filters are in the pool, second off, where to buy the pool filters, third off, how to like unscrew the thing and install the things? Like no! I want to give you money. You are the pool company. I hired you to do pool things for me. I want you just to take care of it and bill me for it. But instead there’s a big stack of money that you could just take. You explain to me in a handwritten note how I should go and change the filters. Come on! Anyway, those are like three crazy examples. I still can’t even fathom. Like, if the entrepreneur in these companies knew what their employees were doing, they would roll over in their graves, right? If they’re alive, they would shoot themselves and then roll over in their graves because they would be so upset at how much money they can make if their stupid employees would just grab it. Like just take it. It’s right there. All right. Man, this turned into a rant too. Maybe this is the Russell Rant Show. Anyway, I’m hoping that this is a benefit to you because I promise you, in your business right now, you as the entrepreneur or the employees on your team are probably leaving money, stacks of cash that people would love to give you and in fact they probably tried to give it to you and your employees have told them no or maybe you’ve done it. Maybe you’re like, “Oh no, I don’t do stuff like that.” Someone hires you to build a funnel and they’re like, “Hey, can you write copy for me?” I don’t write copy. I’m above copy. Okay, maybe you should charge them for copy and find a copywriter to do it and make some money on the spread. How many places are you just leaving stacks of cash? So I want to encourage you guys over this next week while you’re doing what you do to pay the bills, to slow down and stop. Look around and just look around all the piles of cash that’s sitting there and be like, “Oh, there’s one right there.” These people would probably love to give me more money if I help serve them a little bit more. OK? People always get upset – not always but there are people who get upset about upsells and trying to ascend people up through their funnel and I don’t get that. If you think about it, if you’re providing more value for your customers, your customers will be ecstatic to give you more money. Okay? I went to the dentist and he told me that my teeth were crooked. I need a retainer. I was ecstatic to give him money because it meant that my teeth were going to get clean. It wasn’t that I was annoyed that he was trying to sell me something. He was giving me more value. OK? And I promise you guys that there are things you can do in your business right now to give your customer more value and they will give you big old fat stacks of cash. The cool thing about that kind of cash is that kind of cash is all profit. Okay? Because you don’t have to go pay for an ad. You don’t have to go drive new people. You don’t have to convince them or sell them or anything. All you have to do is be smart enough to look and see it and then be like, “Hey, you want me to help you there?” Yes, that would be fantastic. I would love for you to help me there. You want me to help you there? Yes! And it becomes really easy. So that’s my gift for you guys this week is for you to pause, step back, look around at all the piles of cash sitting around you and just go take them. They want you to take them. They’re begging you to take them. My wife and I are so upset these guys won’t take our money. We’re trying to find other people to take our money because the people we hired to take our money won’t take our money. That’s the reality of the world we live in. They want you to take their money. So just take it. OK? You’re doing yourself a favor. You’re doing them a favor and the whole world will be more happy because of it. All right. There you go guys. I’m at the office. I appreciate you guys. Have a fantastic day. Look for the piles of cash. Because they’re there just waiting for you to pick them up. I appreciate you guys and talk soon.

I promise you, your customers are begging to give you more cash. Just take it! Please! For the love… On this episode Russell talks about how people he has encountered refuse to take money he offers them and why it’s so frustrating. He gives a couple of examples of people he has hired to do things that won’t take more work when he offers it. Here are some interesting things to listen for in today’s episode: <ul> <li>Find out why Russell’s landscaping company refused $1000 to mow a weed field.</li> <li>See why the company who Russell pays to clean his pool, wants Russell to fix the slide himself.</li> <li>And find out why you should look at what you do and see if there are extra piles of cash lying around that you can pick up.</li> </ul> So listen below to find out if you are missing out on some big piles of cash. ---Transcript--- Hey everyone. This is Russell Brunson and we are back to Marketing in Your Car. All right, all right. Before you make fun of me, I’m not riding my bike today. It was really hard. It took me 25 minutes to get to the office and then on the way home I wasn’t recording. So I was just cranking as fast as I could. It took me 18 minutes to get back home. So it was quite a workout and today, my legs are sore. Old Man Brunson is taking the easy way. So I’m driving today. All right. So I think the last two podcasts, I’ve kind of gone on little rants because I wanted to go on little rants. Today I’m waking up in a good mood and so I am going to – not go on a rant. We’re going to have some fun. So I do want to – hopefully give you something that will give you some value that I’ve been thinking about and I want you to understand and hopefully every business owner who’s listening to this understand that right now, like you’re doing your business. You’re doing your job. You’re doing what you’re good at and my guess is that you’re making some money and you’re excited and you’re like this is awesome and – but the problem is that if you were to stop for a second and stop looking at what you’re doing and look up and then look around really quick, there are piles of cash all around you that you just have to go grab and pick up and that would be your money as well. It’s just sitting there. It’s just like boom, there’s cash. But you’re not grabbing it because you’re so focused on doing the thing. So let me give you some real world examples that happened to me this week so you can kind of understand this. So the first one was our lawn guys and we got – we moved into our new house. We got a ridiculously oversized yard, we’re on five acres and like two of the acres is kind of like a field but three of the acres are our home and all this stuff and grass. So these guys come once a week and they mow it and it takes two guys like three hours to mow, plus a bunch of dudes doing like the edging and stuff, right? And next – like next two are the same thing but like two acres of our thing is unfinished. It’s kind of like just whatever field and because of that, like the field grows and it’s like a nightmare and it’s like all these weeds, right? So my wife was like, “Hey, can you guys mow that?” And they’re like, “Oh, no you wouldn’t want us to mow that. You should just go get a field mower and do it yourself,” and we’re like, “Well, we don’t want to do it ourselves. Like we hire lawn people so they do it for us,” and these guys are like no, like just – like just go to – whatever the rental place. You can rent something like for a hundred bucks and you can do it. So first time, I’m like, “You know what? That will be fun. I will just whatever. It would be good for me to like do some manual labor.” So I go down to Tate’s Rental and I rent the thing for 100 bucks. I bring it back. I spend three hours. I mow the whole lawn and we had a good time and it was nice, right? So now, a month and a half later, weeds are as high as me again and guess what I do not want to do. I don’t want to do it again. I want to pay someone. In fact, I would love to pay the people that we hire to do my lawn to do my field right next door and I was thinking about like what I would be willing to pay for that. I think like conservatively, I would pay an extra $1000 a month to have these guys do that. Once a month they come and just knock out the field, right? So I was thinking like how much profit would that be for them. So it’s like if they have to go rent because they don’t have a field mower which is their excuse why they don’t want to do it, right? We don’t have a field mower. So they would have to go to Tate’s like I did and rent it for $100. So one-tenth of the profit going to fulfillment cost. They have to pay someone for three hours of work to do it. So you’re looking at – they probably pay their guys 12 bucks an hour so they pay them $10, $20, $30, $36. So you’re in $136 and from that, you’re going to make 800 and whatever. I can’t do math while I’m driving. I don’t want to get in a wreck that way. Whatever that difference is, almost 900 bucks in pure profit just by picking up the cash that’s sitting there, right? But instead they told me like, “No, you should just do it. No, go do it. Go do it.” All right. So there’s example number one but it gets worse because they’re not the only ones. Almost every company is doing this. So I’ve ranted before about our pool companies which we’re trying to get to come help us, right? I think pool companies are the worst. I don’t know. Anyway, so the pool dude is at our house and my wife is like, “Hey, our slide is not right. We want to pay someone to come and fix this. Do you guys do that?” And the guy is like, “Yeah, we could do that but all you got to do is go to the store and buy some Epoxy and just slap it on there and it will be fine.” She’s like, “Well, we don’t want to do that. Can we hire you guys to do that?” The guy is like, “No, it’s really easy. Just go and get some Epoxy and you can slap it on the thing,” and he’s trying to explain to her how to do it. So after three times of her asking if we can give him money, and he rejecting us, telling us how we can do it ourselves, but we don’t want to do it ourselves. We got no desire to do it ourselves. We want to give somebody money to do it. Why don’t you like money? After three times, she quit bugging him because she can tell like he’s getting annoyed because we can’t figure out how to do it ourselves. OK? Your company is a pool company. We give you money every week to come and clean our pool. We would love to give you money to do this as well. Money is just sitting there. They could just pick it up, they’re not. Okay. Now, they come once a week and clean our pools, right? So then I come home from the office the other day. There’s a big note on the door because we weren’t there and it says, “Hey, so we were cleaning your pool and we noticed that the filters are dirty and they’re probably old. So you need to go pick up some new filters and install them. That way, it will keep the pool cleaner.” Okay, does anyone see an issue here? You’re the freaking pool company! You should be the ones going and getting the filters and putting them in and charging me for it! I would love to give you money. Do you think I have any idea first off where the pool filters are in the pool, second off, where to buy the pool filters, third off, how to like unscrew the thing and install the things? Like no! I want to give you money. You are the pool company. I hired you to do pool things for me. I want you just to take care of it and bill me for it. But instead there’s a big stack of money that you could just take. You explain to me in a handwritten note how I should go and change the filters. Come on! Anyway, those are like three crazy examples. I still can’t even fathom. Like, if the entrepreneur in these companies knew what their employees were doing, they would roll over in their graves, right? If they’re alive, they would shoot themselves and then roll over in their graves because they would be so upset at how much money they can make if their stupid employees would just grab it. Like just take it. It’s right there. All right. Man, this turned into a rant too. Maybe this is the Russell Rant Show. Anyway, I’m hoping that this is a benefit to you because I promise you, in your business right now, you as the entrepreneur or the employees on your team are probably leaving money, stacks of cash that people would love to give you and in fact they probably tried to give it to you and your employees have told them no or maybe you’ve done it. Maybe you’re like, “Oh no, I don’t do stuff like that.” Someone hires you to build a funnel and they’re like, “Hey, can you write copy for me?” I don’t write copy. I’m above copy. Okay, maybe you should charge them for copy and find a copywriter to do it and make some money on the spread. How many places are you just leaving stacks of cash? So I want to encourage you guys over this next week while you’re doing what you do to pay the bills, to slow down and stop. Look around and just look around all the piles of cash that’s sitting there and be like, “Oh, there’s one right there.” These people would probably love to give me more money if I help serve them a little bit more. OK? People always get upset – not always but there are people who get upset about upsells and trying to ascend people up through their funnel and I don’t get that. If you think about it, if you’re providing more value for your customers, your customers will be ecstatic to give you more money. Okay? I went to the dentist and he told me that my teeth were crooked. I need a retainer. I was ecstatic to give him money because it meant that my teeth were going to get clean. It wasn’t that I was annoyed that he was trying to sell me something. He was giving me more value. OK? And I promise you guys that there are things you can do in your business right now to give your customer more value and they will give you big old fat stacks of cash. The cool thing about that kind of cash is that kind of cash is all profit. Okay? Because you don’t have to go pay for an ad. You don’t have to go drive new people. You don’t have to convince them or sell them or anything. All you have to do is be smart enough to look and see it and then be like, “Hey, you want me to help you there?” Yes, that would be fantastic. I would love for you to help me there. You want me to help you there? Yes! And it becomes really easy. So that’s my gift for you guys this week is for you to pause, step back, look around at all the piles of cash sitting around you and just go take them. They want you to take them. They’re begging you to take them. My wife and I are so upset these guys won’t take our money. We’re trying to find other people to take our money because the people we hired to take our money won’t take our money. That’s the reality of the world we live in. They want you to take their money. So just take it. OK? You’re doing yourself a favor. You’re doing them a favor and the whole world will be more happy because of it. All right. There you go guys. I’m at the office. I appreciate you guys. Have a fantastic day. Look for the piles of cash. Because they’re there just waiting for you to pick them up. I appreciate you guys and talk soon.

Just Pick Up The Darn Piles Of Cash Sitting Around You…

How to change your sales process that’ll allow you to 10x your prices with half the effort. On today’s episode Russell talks about getting quotes on construction projects and the frustration that comes with waiting. He shares how those contractors could do things better and how that relates to his business. Here are some interesting things to listen for in this episode:  Why Russell doesn’t believe in doing quotes and why that turns into comparison shopping. Why Russell is not trying to be the cheapest option in the business. And why positioning yourself in the right place and setting your own rules gives you the control over your customers.  So listen below to hear how to take control in your business and make your own rules. ---Transcript--- Good morning everybody. This is Russell Brunson, and welcome to Marketing in Your Car. Hey everyone, I just finished a near flawless morning routine, it was exciting. I woke up on time, I studied my scriptures, which, for me, is a big thing. Then, I did my supplements. I’m trying to process how to stack them to make me feel the best. When I just down a million supplements at once, I don’t feel like I’m taking over the world. I tried something where first thing in the morning, I get apple cider vinegar lemon shot, which is horrible, it’s really painful. Then, do my keto OS right then, along with my On It supplements. Then, do my study, then doing my morning workout. It was super dark this morning, it’s crazy. A week ago, when I was running, it was light. Now, it’s dark, so I did this stuff inside my wrestling room, which was fun. Did a killer workout for an hour, did cardio really hard for 20 minutes or so, then switched over to weights, body weight stuff and heavyweight stuff, which was really fun. Then, came back in and did bone broth, this green drink thing, and my bulletproof hot chocolate stuff, along with the rest of my vitamins. Anyway, feeling good like that, breaking them up like that and then doing the stack that way. Anyway, feeling really, really good. Liking that, so I’m going to keep tweaking and testing that and try to keep perfecting this thing, which will be fun. Now, I am heading into the office. I had a thought today, as I was looking at vendors and how people have been working with me on different project in the home and things like that. I wanted to hopefully save some of you guys from yourself, that’s my goal for today’s message. This is what’s been happening. I call a contractor or whatever, have them come out here. I’m like, “This is what I want to have happen.” I’m all excited, I have all this energy, and I’m showing them everything. They’re like, “Oh, cool, cool, cool. All right, we’re going to go home and build out a quote for you, and we’ll get back to you.” My excitement level drops a little bit, like, “Okay.” Then, they go home. Honestly, like a week, two weeks, three weeks later, they come back with a quote for me. They email me the quote in a state where I’m not longer pumped up, excited, and fired up. They email it to me, and it sits in my inbox. I look at it just really devoid of emotion, it’s got a whole bunch of things that mean a lot to them, but means zero to me. I’m looking over these things, and it’s so uninspiring. So far, three or four people that have sent me these quotes back, I haven’t even responded back to them. What’s funny is that when I don’t respond back to them, none of them ever follow up again. They just don’t, that’s the end of it, and they lose my business. It’s crazy to me because some of these projects are really big projects that could make or break a company sometimes, I would think. A couple things I want to do is first off, I want to walk you guys through the process of if you are doing quotes, how do them right. Then, I’m going to walk through the process of how to actually do them better. Here’s how to do them right. When I am in the peak excitement level and I am going crazy, that’s the time you want to get me to commit. You don’t want to get me to commit three weeks later when I’m out of state, right? The biggest thing about sales is 90 percent of it’s creating the emotions so that when you ask them for money, they say yes. When someone has you over to their home, they’re excited, and they’re going crazy, that’s the time you want them to commit. That’s step number one. Again, most times, you’re not going to know what it is right now, but man I would lock them in right now. I’d say, “Look, this project’s going to be pretty big, it’s going to be 20, 30,000 or whatever, could be potentially. I’m going to go find those things out for you, but I want to lock this in today. I know you’re excited, I’m excited. How soon would you like us to come out?” For me, I kept telling the guy, the most recent guy, I kept telling him, “My biggest concern in life is urgency, I want this done yesterday. I don’t really care how much it costs, I just want it done.” With that, it took him three weeks to get me a quote back, which is ridiculous. I wanted it done in three weeks, so right then, he should’ve said, “Hey, how about this? Let’s lock this in, and say it’s going to be a lot. Let’s just say the first $10,000, because you know it’s going to be more than that, right?” I’m like, “Yeah.” “Okay, let’s lock this in while you’re excited and I’m excited. First $10,000, that means my guys will come out next Wednesday, and we’re going to start this process. It’s going to take me a while to figure out exactly what it’s going to cost, but it’s at least 10 grand. Let’s lock down 10 grand, you pay ten grand right now. We’ll get started, and I’ll have the rest of the quote for you later on. I guarantee it won’t go over 50,000, or 40,000.” Or, ask me what’s my max budget, and I can say, “I’m looking probably 40, 50 grand.” “Okay, cool. We’ll make sure we don’t go over that. Let’s lock in 10 grand right now and let’s get started.” Now, you’ve got me as a client. Now, you sold me and got my credit card at the peak of emotional impact. I’m pumped up, I’m excited, I’m fired up, right? Not three weeks later after I’m annoyed that I still haven’t heard back from you. That’s step number one, step number two is getting money now, it’s way better than getting money later. Lock in, get some money now, and figure out the rest of it later. You don’t have to have 100 percent perfect quote, you just find out what their max budget is and tell them you guarantee it’ll come in underneath that. Then, go back to work and spent your week, two weeks, or three weeks, whatever it takes, figuring that out, but get the process started. The biggest things that can cause people to cancel, refund, or whatever is that the process never gets started. They’re sitting around waiting forever. We had someone come in and do blinds, it took them eight weeks to get the blinds installed, just ridiculous. We didn’t hear back from the once. During that eight week period of time when I’m nervous, I’m waiting, I’m excited, I’m losing this, I’m getting frustrated, you should be calling telling me the status. That gap is when you go to be really treating them right. Those are some things if you’re doing quotes that I would really think about. Now, I want to shift it around and tell you guys a better way to do it. The better way to do it is don’t do quotes. When doing quotes, suddenly, you are in a business now of comparison shopping. In fact, the guy that sent me the most recent quote, on the top of it, it had this big disclaimer, like, “If you send this quote to other people, we will bill you $250” or something stupid like that. You know what happens is you get a bill, I forward it to three other people, and they try to beat it. As soon as you give them a quote, they’re going to go comparison shop. It’s the dumbest thing in the world, you don’t want people comparison shopping, you want to flip it around and you want to position and posture the right way. The way we do it is we position ourselves as the best, the most expensive, the hands-down best alternative on earth. One of my mentors, Dan Kennedy, said, “If you can’t be the cheapest option, there’s no strategic advantage in being the second cheapest.” Which is a huge, important thing. I’m dropping a piece of gold for you guys right now when you understand this. If you can’t be the cheapest option, there’s no strategic advantage in being the second cheapest. If you can’t be the cheapest, you need to be the most expensive. Position yourself as the most expensive, like we are the most expensive shop in town, but we do it the best. Go after the premium market, because again, either go after the cheapest, or the premium, but don’t be in the middle. Pick the premium, then strategically position yourself in a spot where you are not easy to work with. It’s hard to get to you, they have to apply, and you change the whole process. That’s why my coaching program is application only. We don’t go out there and beg people to buy from us, we make them apply, we put them through a process to position and posture ourselves at the top of it. The top of the market, not the low price leader, or the second-to-low-price leader. If you can’t be the lowest, then you got to be the most expensive. We position ourselves that way, we make people apply. When they apply, now it changes the whole thing. No longer am I coming out and giving you a quote, you got the control in your hands, they’re applying and asking to work with you. Now, that control is magically in your hands. You can increase prices, you can demand things, you change how the playing field is. A funny example, we had someone apply to join my Inner Circle program. They were talking to one of my sales guys, and they asked the sales guy, “Hey, can you send me a proposal for what this is going to look like?” My sales guy started laughing out loud, and that guy’s like, “What?” He said, “We don’t do proposals here, Russell doesn’t wear shoes at the office. If you’re looking for a proposal, you’re not the right fit for this program.” The guy apologized, “Oh, I’m so sorry. No, no, no, here’s my credit card number.” Completely just changed the thing. You have to understand that if you position yourself right and you posture the sell right, it puts all the power back in your hands, not in their hands, which is the the key. If you put it in their hands, where you’re sending them a quote and then you’re waiting to hear back from them, you lost everything. You lost all your strategic advantage; you lost your ability to price things the way that makes sense. You lost everything, and it just changes everything. I hope that gives you guys some ideas, and this is going for any kind of business. I see way too often people that are sending out quotes, they’re putting out bid sheets and all sorts of stuff like that. I think it’s the dumbest way on earth to do business, all you’re doing is asking yourself … You’re doing all the work, putting in all the effort, then have someone go and price shop you. Unless you do it correctly, which is really hard to do the right way, and most of you guys won’t do it the right way, I kind of mentioned earlier, then don’t do it. Flip it around, make it where you are the high end leader. You’re the most expensive, you’re so busy that you cannot and will not take on everyone. They have to apply and jump through hoops and they have to prove to you why they should work with you. When you do it that way, everything else changes. Now, you’re in the driver’s seat, and now you can run your business the way that you want to do it, as opposed to doing the way your customers want to, which is a big key that I want to instill upon you. Obviously, we love our customers. We want to serve them at the highest way possible, but we also do it on our terms, not on their terms, which is key. As soon as you do it on their terms, your customers will eat you alive if you allow them to. It’s funny because some of the support guys on our team, what they always wanted to do is, “Hey, let’s go ask our customers what they want in a software program.” There’s a, I think it’s a Henry Ford or someone, quote, he said, “I didn’t ask my customers what they wanted because they would’ve told me they wanted a faster horse. We went out and built a car.” Same thing with us, we always say, “No. If we asked our customers what they wanted, they would’ve told us they wanted a cheaper version of lead pages.” That’s not what we’re doing, we’re trying to change the world here. We are the innovators, we’re the thinkers, we’re the ones that are thinking outside the box. We love feedback, and we appreciate it, but at the same time, we’re building what we know is right. We’ve got the foresight, and we know where we want to go. It’s the same thing for you. Love, respect, and treat your customers the best you can, but you’ve got the set the policies, you’ve got to set the ground rules for how someone works with you. If you don’t set those rules, they will set them, and I promise it won’t be favorable for you, in the long run. It won’t make for a business relationship for you or for them, honestly. You’re going to resent them, and you’re not going to be able to serve them at the level that they need to be served at. Whereas, if you do it the right way, it’ll change everything. Hopefully, this helps some of you guys. I remember when I first got started in this business, one of the first guys I got turned on to is a guy named Dan Kennedy, who I’ve mentioned a couple times. I went through all his training, which has probably skewed my thoughts a lot. I went through his time management courses, everything. He’s way worse than me, but he was very strict about those kind of things. If you want to message Dan Kennedy, you can’t call him, you can’t email him, you fax him. Actually, you don’t even fax him, you fax his assistant. Once a week, his assistant collects his faxes, puts them in a FedEx box, FedEx’s them to him. He then gets those FedEx’s, once a week opens them up and hand writes the responses to them. Then, puts them back in a FedEx box and then back to his assistant, who then gets them, then faxes them back to you. It’s two to three week long process to get a response from Dan Kennedy. Some of you guys are like, “That’s ridiculous! Why should I do that? It’s so annoying!” Then, you’re like, “Man, Dan Kennedy’s the man. Look how are it is to get to him, I got to pay a lot more.” It’s just interesting. I don’t go as far as Dan, but I definitely do set my own rules, as should you guys as well. Anyway, hope that helps a little bit. Thanks for letting me vent, share, and hopefully inspire you guys and give you some ideas on how you can run your business and how you can protect your own time as well. I’m going to be doing Periscope later on today on time management, some of the things I do. If you are on my Periscope, then come check it out. If you’re not, come follow me on Periscope. If you just go to blog.dotcomsecrets.com, you’ll get all the info there on all the past Periscopes, plus all the old Marketing in Your Cars, we archive them as well. All the Marketing in Your Cars, all the Periscopes, all the cool stuff’s being archived at blog.dotcomsecrets.com. Thanks everybody, have an amazing day and we’ll talk to you soon!

How to change your sales process that’ll allow you to 10x your prices with half the effort. On today’s episode Russell talks about getting quotes on construction projects and the frustration that comes with waiting. He shares how those contractors could do things better and how that relates to his business. Here are some interesting things to listen for in this episode: <ul> <li>Why Russell doesn’t believe in doing quotes and why that turns into comparison shopping.</li> <li>Why Russell is not trying to be the cheapest option in the business.</li> <li>And why positioning yourself in the right place and setting your own rules gives you the control over your customers.</li> </ul> So listen below to hear how to take control in your business and make your own rules. ---Transcript--- Good morning everybody. This is Russell Brunson, and welcome to Marketing in Your Car. Hey everyone, I just finished a near flawless morning routine, it was exciting. I woke up on time, I studied my scriptures, which, for me, is a big thing. Then, I did my supplements. I’m trying to process how to stack them to make me feel the best. When I just down a million supplements at once, I don’t feel like I’m taking over the world. I tried something where first thing in the morning, I get apple cider vinegar lemon shot, which is horrible, it’s really painful. Then, do my keto OS right then, along with my On It supplements. Then, do my study, then doing my morning workout. It was super dark this morning, it’s crazy. A week ago, when I was running, it was light. Now, it’s dark, so I did this stuff inside my wrestling room, which was fun. Did a killer workout for an hour, did cardio really hard for 20 minutes or so, then switched over to weights, body weight stuff and heavyweight stuff, which was really fun. Then, came back in and did bone broth, this green drink thing, and my bulletproof hot chocolate stuff, along with the rest of my vitamins. Anyway, feeling good like that, breaking them up like that and then doing the stack that way. Anyway, feeling really, really good. Liking that, so I’m going to keep tweaking and testing that and try to keep perfecting this thing, which will be fun. Now, I am heading into the office. I had a thought today, as I was looking at vendors and how people have been working with me on different project in the home and things like that. I wanted to hopefully save some of you guys from yourself, that’s my goal for today’s message. This is what’s been happening. I call a contractor or whatever, have them come out here. I’m like, “This is what I want to have happen.” I’m all excited, I have all this energy, and I’m showing them everything. They’re like, “Oh, cool, cool, cool. All right, we’re going to go home and build out a quote for you, and we’ll get back to you.” My excitement level drops a little bit, like, “Okay.” Then, they go home. Honestly, like a week, two weeks, three weeks later, they come back with a quote for me. They email me the quote in a state where I’m not longer pumped up, excited, and fired up. They email it to me, and it sits in my inbox. I look at it just really devoid of emotion, it’s got a whole bunch of things that mean a lot to them, but means zero to me. I’m looking over these things, and it’s so uninspiring. So far, three or four people that have sent me these quotes back, I haven’t even responded back to them. What’s funny is that when I don’t respond back to them, none of them ever follow up again. They just don’t, that’s the end of it, and they lose my business. It’s crazy to me because some of these projects are really big projects that could make or break a company sometimes, I would think. A couple things I want to do is first off, I want to walk you guys through the process of if you are doing quotes, how do them right. Then, I’m going to walk through the process of how to actually do them better. Here’s how to do them right. When I am in the peak excitement level and I am going crazy, that’s the time you want to get me to commit. You don’t want to get me to commit three weeks later when I’m out of state, right? The biggest thing about sales is 90 percent of it’s creating the emotions so that when you ask them for money, they say yes. When someone has you over to their home, they’re excited, and they’re going crazy, that’s the time you want them to commit. That’s step number one. Again, most times, you’re not going to know what it is right now, but man I would lock them in right now. I’d say, “Look, this project’s going to be pretty big, it’s going to be 20, 30,000 or whatever, could be potentially. I’m going to go find those things out for you, but I want to lock this in today. I know you’re excited, I’m excited. How soon would you like us to come out?” For me, I kept telling the guy, the most recent guy, I kept telling him, “My biggest concern in life is urgency, I want this done yesterday. I don’t really care how much it costs, I just want it done.” With that, it took him three weeks to get me a quote back, which is ridiculous. I wanted it done in three weeks, so right then, he should’ve said, “Hey, how about this? Let’s lock this in, and say it’s going to be a lot. Let’s just say the first $10,000, because you know it’s going to be more than that, right?” I’m like, “Yeah.” “Okay, let’s lock this in while you’re excited and I’m excited. First $10,000, that means my guys will come out next Wednesday, and we’re going to start this process. It’s going to take me a while to figure out exactly what it’s going to cost, but it’s at least 10 grand. Let’s lock down 10 grand, you pay ten grand right now. We’ll get started, and I’ll have the rest of the quote for you later on. I guarantee it won’t go over 50,000, or 40,000.” Or, ask me what’s my max budget, and I can say, “I’m looking probably 40, 50 grand.” “Okay, cool. We’ll make sure we don’t go over that. Let’s lock in 10 grand right now and let’s get started.” Now, you’ve got me as a client. Now, you sold me and got my credit card at the peak of emotional impact. I’m pumped up, I’m excited, I’m fired up, right? Not three weeks later after I’m annoyed that I still haven’t heard back from you. That’s step number one, step number two is getting money now, it’s way better than getting money later. Lock in, get some money now, and figure out the rest of it later. You don’t have to have 100 percent perfect quote, you just find out what their max budget is and tell them you guarantee it’ll come in underneath that. Then, go back to work and spent your week, two weeks, or three weeks, whatever it takes, figuring that out, but get the process started. The biggest things that can cause people to cancel, refund, or whatever is that the process never gets started. They’re sitting around waiting forever. We had someone come in and do blinds, it took them eight weeks to get the blinds installed, just ridiculous. We didn’t hear back from the once. During that eight week period of time when I’m nervous, I’m waiting, I’m excited, I’m losing this, I’m getting frustrated, you should be calling telling me the status. That gap is when you go to be really treating them right. Those are some things if you’re doing quotes that I would really think about. Now, I want to shift it around and tell you guys a better way to do it. The better way to do it is don’t do quotes. When doing quotes, suddenly, you are in a business now of comparison shopping. In fact, the guy that sent me the most recent quote, on the top of it, it had this big disclaimer, like, “If you send this quote to other people, we will bill you $250” or something stupid like that. You know what happens is you get a bill, I forward it to three other people, and they try to beat it. As soon as you give them a quote, they’re going to go comparison shop. It’s the dumbest thing in the world, you don’t want people comparison shopping, you want to flip it around and you want to position and posture the right way. The way we do it is we position ourselves as the best, the most expensive, the hands-down best alternative on earth. One of my mentors, Dan Kennedy, said, “If you can’t be the cheapest option, there’s no strategic advantage in being the second cheapest.” Which is a huge, important thing. I’m dropping a piece of gold for you guys right now when you understand this. If you can’t be the cheapest option, there’s no strategic advantage in being the second cheapest. If you can’t be the cheapest, you need to be the most expensive. Position yourself as the most expensive, like we are the most expensive shop in town, but we do it the best. Go after the premium market, because again, either go after the cheapest, or the premium, but don’t be in the middle. Pick the premium, then strategically position yourself in a spot where you are not easy to work with. It’s hard to get to you, they have to apply, and you change the whole process. That’s why my coaching program is application only. We don’t go out there and beg people to buy from us, we make them apply, we put them through a process to position and posture ourselves at the top of it. The top of the market, not the low price leader, or the second-to-low-price leader. If you can’t be the lowest, then you got to be the most expensive. We position ourselves that way, we make people apply. When they apply, now it changes the whole thing. No longer am I coming out and giving you a quote, you got the control in your hands, they’re applying and asking to work with you. Now, that control is magically in your hands. You can increase prices, you can demand things, you change how the playing field is. A funny example, we had someone apply to join my Inner Circle program. They were talking to one of my sales guys, and they asked the sales guy, “Hey, can you send me a proposal for what this is going to look like?” My sales guy started laughing out loud, and that guy’s like, “What?” He said, “We don’t do proposals here, Russell doesn’t wear shoes at the office. If you’re looking for a proposal, you’re not the right fit for this program.” The guy apologized, “Oh, I’m so sorry. No, no, no, here’s my credit card number.” Completely just changed the thing. You have to understand that if you position yourself right and you posture the sell right, it puts all the power back in your hands, not in their hands, which is the the key. If you put it in their hands, where you’re sending them a quote and then you’re waiting to hear back from them, you lost everything. You lost all your strategic advantage; you lost your ability to price things the way that makes sense. You lost everything, and it just changes everything. I hope that gives you guys some ideas, and this is going for any kind of business. I see way too often people that are sending out quotes, they’re putting out bid sheets and all sorts of stuff like that. I think it’s the dumbest way on earth to do business, all you’re doing is asking yourself … You’re doing all the work, putting in all the effort, then have someone go and price shop you. Unless you do it correctly, which is really hard to do the right way, and most of you guys won’t do it the right way, I kind of mentioned earlier, then don’t do it. Flip it around, make it where you are the high end leader. You’re the most expensive, you’re so busy that you cannot and will not take on everyone. They have to apply and jump through hoops and they have to prove to you why they should work with you. When you do it that way, everything else changes. Now, you’re in the driver’s seat, and now you can run your business the way that you want to do it, as opposed to doing the way your customers want to, which is a big key that I want to instill upon you. Obviously, we love our customers. We want to serve them at the highest way possible, but we also do it on our terms, not on their terms, which is key. As soon as you do it on their terms, your customers will eat you alive if you allow them to. It’s funny because some of the support guys on our team, what they always wanted to do is, “Hey, let’s go ask our customers what they want in a software program.” There’s a, I think it’s a Henry Ford or someone, quote, he said, “I didn’t ask my customers what they wanted because they would’ve told me they wanted a faster horse. We went out and built a car.” Same thing with us, we always say, “No. If we asked our customers what they wanted, they would’ve told us they wanted a cheaper version of lead pages.” That’s not what we’re doing, we’re trying to change the world here. We are the innovators, we’re the thinkers, we’re the ones that are thinking outside the box. We love feedback, and we appreciate it, but at the same time, we’re building what we know is right. We’ve got the foresight, and we know where we want to go. It’s the same thing for you. Love, respect, and treat your customers the best you can, but you’ve got the set the policies, you’ve got to set the ground rules for how someone works with you. If you don’t set those rules, they will set them, and I promise it won’t be favorable for you, in the long run. It won’t make for a business relationship for you or for them, honestly. You’re going to resent them, and you’re not going to be able to serve them at the level that they need to be served at. Whereas, if you do it the right way, it’ll change everything. Hopefully, this helps some of you guys. I remember when I first got started in this business, one of the first guys I got turned on to is a guy named Dan Kennedy, who I’ve mentioned a couple times. I went through all his training, which has probably skewed my thoughts a lot. I went through his time management courses, everything. He’s way worse than me, but he was very strict about those kind of things. If you want to message Dan Kennedy, you can’t call him, you can’t email him, you fax him. Actually, you don’t even fax him, you fax his assistant. Once a week, his assistant collects his faxes, puts them in a FedEx box, FedEx’s them to him. He then gets those FedEx’s, once a week opens them up and hand writes the responses to them. Then, puts them back in a FedEx box and then back to his assistant, who then gets them, then faxes them back to you. It’s two to three week long process to get a response from Dan Kennedy. Some of you guys are like, “That’s ridiculous! Why should I do that? It’s so annoying!” Then, you’re like, “Man, Dan Kennedy’s the man. Look how are it is to get to him, I got to pay a lot more.” It’s just interesting. I don’t go as far as Dan, but I definitely do set my own rules, as should you guys as well. Anyway, hope that helps a little bit. Thanks for letting me vent, share, and hopefully inspire you guys and give you some ideas on how you can run your business and how you can protect your own time as well. I’m going to be doing Periscope later on today on time management, some of the things I do. If you are on my Periscope, then come check it out. If you’re not, come follow me on Periscope. If you just go to <a href="http://blog.dotcomsecrets.com" rel="nofollow" target="_blank">blog.dotcomsecrets.com</a>, you’ll get all the info there on all the past Periscopes, plus all the old Marketing in Your Cars, we archive them as well. All the Marketing in Your Cars, all the Periscopes, all the cool stuff’s being archived at <a href="http://blog.dotcomsecrets.com" rel="nofollow" target="_blank">blog.dotcomsecrets.com</a>. Thanks everybody, have an amazing day and we’ll talk to you soon!

Positioning And Posturing

I think I discovered the fruit that keeps us moving forward. On this special midnight episode Russell talks about being tired and a little burned out in his business and how he will get past it. He also talks about being able to serve and help others and how that keeps him going. Here are some interesting things to look for in today’s episode:  What types of things have Russell feeling tired and ready for a break. Why serving and helping others is so important for Russell. And why he continues to do what he does.  So listen below to hear how Russell, just like everyone else, sometimes feels tired and burned out. ---Transcript--- Hey everyone. This is Russell Brunson and welcome to midnight Marketing In Your Car. Hey everyone, so I am two days into my six day event. I’ve been doing a lot of events lately. I need to stop this. I need to get back to just working hard. Literally, I’m kind of getting, not burned out, but just … I guess, stop doing events. We did a five day event for this certification in Boise and now six days. Our high end Mastermind group, our Inner Circle grew so big that we had to split it into two groups. Then we have our $12,000 program, Ignite, and then we did an event in Boise for them as well. I kind of like bundle them all together. Monday, Tuesday, we had a Mastermind. Wednesday, Thursday, we had the Ignite event and then Friday and Saturday, we have the next Inner Circle. Kind of a crazy week, but the first two days, it’s always interesting … This is me getting vulnerable, and it’s almost one in the morning and I’m tired, so maybe I’ll listen to this later and be like, “Why in the world am I sharing all this”? You guys are getting it because you are here listening when I’m talking. Anyway, it’s funny because I’m sure all you guys get this, at a point where you get some burn out in your business. Right now, I’m kind of feeling that a little bit. I think partially it’s just because the last twelve months since we launched Click Funnels, we’ve been running fast and trying to grow and scale, a company, which luckily has been working. That’s exciting, right? That’s a big thumbs up. Then cut off all the other businesses so we’re shutting things down. The only business we really have besides Click Funnels right now, that’s live and active is the DotComSecrets business, which it has a bunch of employees and you know there’s things happening there as well. Our high end coaching, things like that. It seems like recently, coaching has exploded, which takes a lot more time, and seminars, and trying to speak to sell Click Funnels and this-and-that. Thing after thing after thing, it just getting a lot. Right now, from this week, and then I have two weeks off, and then I’m going to Australia for a week, then I got three speaking gigs in a week. Then after that, I’ve got a two or three month break, which is going to be really, really nice. It’s just kind of chaotic, right? A lot traveling, a lot of time away from my family and I honestly, all I want to do is be at home in my wrestling room playing with my kids. I’m trying to get through this backlog of commitments and then we’re going to really be restructuring things. We are trying to protect my time a lot more after the first week of November. So part of me, coming to this coaching, which is like, do I want to keep doing that? Do we just shut down DotComSecrets and focus on Click Funnels, that’s on us, where the big opportunity is. Monday when I was driving to the Mastermind, I Voxed Liz, a lot of you guys know Liz. I said, “Hey, what would be your thoughts if I did stop doing the coaching stuff?” I was curious, and she messaged back this really great thing about the impact I had on her life and anyway, it just made me feel really good. Then we started the Mastermind and honestly, I was nervous at first because there was a lot of new faces in the group. I hope everyone gets along. I hope that everyone is providing value, and I just want to make it an amazing experience for the group. We did it day one and day two, and it’s been kind of hard because I’m also planning for the events happening the next two days. I pull an eight hour day with the Mastermind, then I go back to the office for six or seven hours working on presentations. And then all day mastermind and I just got done spending eight more hours working on presentations for tomorrow. I was just tired, worn out, and beat up. It was amazing at the end of the Mastermind today, I had everyone go through and say, “What was your biggest ah ha”? It was awesome. Just seeing people who came in on Monday and within 48 hours, I completely transformed, not just their businesses in a lot of situations, but their lives. We had one guy, an older gentleman, started bawling his eyes out when he was sharing his take away. Then we had someone else who it completely changed the trajectory of his life, moving forward. For me to have a chance to be part of that, to have facilitated that and to be around that is so neat. I remember I got back to the office and I had all this stuff. I was stressed out and overwhelmed at all these things and I got a Vox from this dude named Noah, in our group, and he left me the coolest Vox, thanking me for the experience and all these kind of things. I’m sitting there tired and I just want to go home. I’m worn out and he was inspired that I was putting this much effort into the event the next day. It just made me so grateful for that. I think that it’s interesting; I get a lot of value personally, out of that. Out of the helping and the serving and seeing people’s lives and businesses affected in that way. It’s just interesting. It’s funny, after all the stress and headache, the tiredness, almost trying to figure out, should we just stop doing this? What’s the plan after a day like that? I was like, you know what? What we are doing is good. It’s worth it. It isn’t just me selling something to make money, but it’s people having life changing effects because of it which is … I think, one of the main reasons most of us get into business, especially a coaching type business. With that said, I’m two days into a four day event. I’m sure I’ll message you guys again throughout the week telling you the ups and the downs. I’m sure there will be some of those as we make it all through it. I’m just excited. I really enjoy this. I love the chance it gives me to share, grow, and to think. To try to think bigger than I normally do. To try to inspire and bring new things. I’m just going to say, for you guys, whatever business it is you’re in, I would try to add some kind of coaching component to it just because when you do you start making connections and you start seeing … I don’t know how to explain it. I’ve talked about it in different podcasts. When I was in high school, my senior year, they had me start coaching at wrestling camps. I remember trying to break down moves for people and learning and really starting to figure out why these things work. I could do the move but I started realizing why the move worked. When you understand that and you’re conscious of it, you can change things and you can make things better and execute things better. I think a big part of that was for me, when we were putting this event together and we’re calling it Funnel Catcher. It was kind of walking through the content promotion strategy that we’re starting in our business. I really had … To be able to get the information, to be able to share it the next two days with everybody. We had to test a lot of things and we had to try a lot of thing. I had to learn a lot of things. I had to think through things. I had to try to figure out why does this work or why isn’t this working? How could this work, potentially on this network and that? It just made me think at a different level than I would if I was just in my business the whole time. I am grateful for that. It’s pretty cool. What’s cool is that we have the presentations over the next two days and it’s going to be a good framework for the entrepreneurs who are at the event, to take it and to run with, but it also has forced me to build a foundation as well. Where we would go for something, we’re kind of onsey, twosey doing to here is the framework in a defined way. Anyway, it’s pretty exciting. I don’t know if my ramblings meant anything or mattered tonight, but hopefully it did. Hopefully you guys feel that in your business sometimes, where you’re stressed, you’re overwhelmed, you’re tired and you just want to give up sometimes even, but after you do finish through and execute, you see the fruits of it and how it can affect people. That’s the recharge. That’s what gets you going again. It keeps you excited. That’s it! I am home. I have got a whopping five hours of sleep I got to get tonight before I’m on stage tomorrow and I’m on stage the whole day, so I’m going to get some sleep. I will be ready in the morning to deliver and serve. For all of you guys who are in Ignite or Inner Circle, I’m excited to see you guys in the morning and hopefully, what I bring tomorrow will help transform you and your businesses and get you to where you want to be. I appreciate everybody for listening and we will talk to you all again very, very soon. Thanks guys.

I think I discovered the fruit that keeps us moving forward. On this special midnight episode Russell talks about being tired and a little burned out in his business and how he will get past it. He also talks about being able to serve and help others and how that keeps him going. Here are some interesting things to look for in today’s episode: <ul> <li>What types of things have Russell feeling tired and ready for a break.</li> <li>Why serving and helping others is so important for Russell.</li> <li>And why he continues to do what he does.</li> </ul> So listen below to hear how Russell, just like everyone else, sometimes feels tired and burned out. ---Transcript--- Hey everyone. This is Russell Brunson and welcome to midnight Marketing In Your Car. Hey everyone, so I am two days into my six day event. I’ve been doing a lot of events lately. I need to stop this. I need to get back to just working hard. Literally, I’m kind of getting, not burned out, but just … I guess, stop doing events. We did a five day event for this certification in Boise and now six days. Our high end Mastermind group, our Inner Circle grew so big that we had to split it into two groups. Then we have our $12,000 program, Ignite, and then we did an event in Boise for them as well. I kind of like bundle them all together. Monday, Tuesday, we had a Mastermind. Wednesday, Thursday, we had the Ignite event and then Friday and Saturday, we have the next Inner Circle. Kind of a crazy week, but the first two days, it’s always interesting … This is me getting vulnerable, and it’s almost one in the morning and I’m tired, so maybe I’ll listen to this later and be like, “Why in the world am I sharing all this”? You guys are getting it because you are here listening when I’m talking. Anyway, it’s funny because I’m sure all you guys get this, at a point where you get some burn out in your business. Right now, I’m kind of feeling that a little bit. I think partially it’s just because the last twelve months since we launched Click Funnels, we’ve been running fast and trying to grow and scale, a company, which luckily has been working. That’s exciting, right? That’s a big thumbs up. Then cut off all the other businesses so we’re shutting things down. The only business we really have besides Click Funnels right now, that’s live and active is the DotComSecrets business, which it has a bunch of employees and you know there’s things happening there as well. Our high end coaching, things like that. It seems like recently, coaching has exploded, which takes a lot more time, and seminars, and trying to speak to sell Click Funnels and this-and-that. Thing after thing after thing, it just getting a lot. Right now, from this week, and then I have two weeks off, and then I’m going to Australia for a week, then I got three speaking gigs in a week. Then after that, I’ve got a two or three month break, which is going to be really, really nice. It’s just kind of chaotic, right? A lot traveling, a lot of time away from my family and I honestly, all I want to do is be at home in my wrestling room playing with my kids. I’m trying to get through this backlog of commitments and then we’re going to really be restructuring things. We are trying to protect my time a lot more after the first week of November. So part of me, coming to this coaching, which is like, do I want to keep doing that? Do we just shut down DotComSecrets and focus on Click Funnels, that’s on us, where the big opportunity is. Monday when I was driving to the Mastermind, I Voxed Liz, a lot of you guys know Liz. I said, “Hey, what would be your thoughts if I did stop doing the coaching stuff?” I was curious, and she messaged back this really great thing about the impact I had on her life and anyway, it just made me feel really good. Then we started the Mastermind and honestly, I was nervous at first because there was a lot of new faces in the group. I hope everyone gets along. I hope that everyone is providing value, and I just want to make it an amazing experience for the group. We did it day one and day two, and it’s been kind of hard because I’m also planning for the events happening the next two days. I pull an eight hour day with the Mastermind, then I go back to the office for six or seven hours working on presentations. And then all day mastermind and I just got done spending eight more hours working on presentations for tomorrow. I was just tired, worn out, and beat up. It was amazing at the end of the Mastermind today, I had everyone go through and say, “What was your biggest ah ha”? It was awesome. Just seeing people who came in on Monday and within 48 hours, I completely transformed, not just their businesses in a lot of situations, but their lives. We had one guy, an older gentleman, started bawling his eyes out when he was sharing his take away. Then we had someone else who it completely changed the trajectory of his life, moving forward. For me to have a chance to be part of that, to have facilitated that and to be around that is so neat. I remember I got back to the office and I had all this stuff. I was stressed out and overwhelmed at all these things and I got a Vox from this dude named Noah, in our group, and he left me the coolest Vox, thanking me for the experience and all these kind of things. I’m sitting there tired and I just want to go home. I’m worn out and he was inspired that I was putting this much effort into the event the next day. It just made me so grateful for that. I think that it’s interesting; I get a lot of value personally, out of that. Out of the helping and the serving and seeing people’s lives and businesses affected in that way. It’s just interesting. It’s funny, after all the stress and headache, the tiredness, almost trying to figure out, should we just stop doing this? What’s the plan after a day like that? I was like, you know what? What we are doing is good. It’s worth it. It isn’t just me selling something to make money, but it’s people having life changing effects because of it which is … I think, one of the main reasons most of us get into business, especially a coaching type business. With that said, I’m two days into a four day event. I’m sure I’ll message you guys again throughout the week telling you the ups and the downs. I’m sure there will be some of those as we make it all through it. I’m just excited. I really enjoy this. I love the chance it gives me to share, grow, and to think. To try to think bigger than I normally do. To try to inspire and bring new things. I’m just going to say, for you guys, whatever business it is you’re in, I would try to add some kind of coaching component to it just because when you do you start making connections and you start seeing … I don’t know how to explain it. I’ve talked about it in different podcasts. When I was in high school, my senior year, they had me start coaching at wrestling camps. I remember trying to break down moves for people and learning and really starting to figure out why these things work. I could do the move but I started realizing why the move worked. When you understand that and you’re conscious of it, you can change things and you can make things better and execute things better. I think a big part of that was for me, when we were putting this event together and we’re calling it Funnel Catcher. It was kind of walking through the content promotion strategy that we’re starting in our business. I really had … To be able to get the information, to be able to share it the next two days with everybody. We had to test a lot of things and we had to try a lot of thing. I had to learn a lot of things. I had to think through things. I had to try to figure out why does this work or why isn’t this working? How could this work, potentially on this network and that? It just made me think at a different level than I would if I was just in my business the whole time. I am grateful for that. It’s pretty cool. What’s cool is that we have the presentations over the next two days and it’s going to be a good framework for the entrepreneurs who are at the event, to take it and to run with, but it also has forced me to build a foundation as well. Where we would go for something, we’re kind of onsey, twosey doing to here is the framework in a defined way. Anyway, it’s pretty exciting. I don’t know if my ramblings meant anything or mattered tonight, but hopefully it did. Hopefully you guys feel that in your business sometimes, where you’re stressed, you’re overwhelmed, you’re tired and you just want to give up sometimes even, but after you do finish through and execute, you see the fruits of it and how it can affect people. That’s the recharge. That’s what gets you going again. It keeps you excited. That’s it! I am home. I have got a whopping five hours of sleep I got to get tonight before I’m on stage tomorrow and I’m on stage the whole day, so I’m going to get some sleep. I will be ready in the morning to deliver and serve. For all of you guys who are in Ignite or Inner Circle, I’m excited to see you guys in the morning and hopefully, what I bring tomorrow will help transform you and your businesses and get you to where you want to be. I appreciate everybody for listening and we will talk to you all again very, very soon. Thanks guys.

Do You Ever Get Tired In Your Business?

How we did $23,000 dollars in sales in front of a live audience. On this episode Russell talks about how when you do a live event you need to do cool stuff because people love it. He talks about a live webinar he did yesterday and why it was so awesome. Here are some of the fun things you will hear in this episode:  Why Russell’s plan of starting the webinar 10 minutes early to get everyone fired up was thwarted by a non working video. How doing the webinar live with everyone watching is comparable to being on a first date and trying to kiss with the girls parents watching. And find out out how many people joined Clickfunnels and how much money Russell made from this e webinar.  So listen below to find out how Russell’s live webinar went during his live event. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to Marketing in Your Car. Alright everyone, I’m sure you’ve been on pins and needles since yesterday’s podcast, wondering what happened. Did Russell do the live webinar? Did it convert? Were there technical problems? What happened? Anyway, I’m going to tell you guys the story. We started the event yesterday. It was really cool. It’s funny, when I used to do my events back in the day, I would try to jam in every single thing I knew for two or three days, and people would get so overwhelmed, they wouldn’t do anything. This event has been very focused on just one thing and digging really deep into it, and not just having training, training, training but trying to pull in other cool things outside of that to help facilitate, teach, and coach. It’s been a fun process. We started out the day with me on stage talking about stuff. I didn’t go in a lot of depth about the perfect webinar script because everyone had seen that but I went in depth about how to create the offer, how to do the content section, and things like that. We dug really deep there. They had some exercises which people got to create their offer, things like that, and then create their content pieces, the one thing in the three secrets. That was cool. Then after that, I had Liz Benny who is one of our webinar case studies who is crushing her webinar right now, she came on stage and we brought a couch up, and I just did a Q&amp;A with her and asked her questions about her webinar. People loved that. It was so cool. We spent almost an hour of her talking about it and her experience, the ups and the downs, and all the stuff that happened. I think it gave people a lot of hope and faith as they’ve been struggling and trying to get theirs done which was cool. Then after that, I did a presentation on how to pitch because a lot of people can follow the script well but then they can’t get up and actually present it well, so I’m teaching how to do tonality and voice inflections, and trial closes, and all these important things. Then we went to lunch. While everyone was at lunch, I got my laptop set up and we hard lined it into the event center. I was so scared that the internet was going to crash or a million different problems. I had a webinar. We had about 1200 people registered for it. It was starting at two o’clock mountain time. We were going through it and I told everyone at two o’clock, come into the room. You got to be quiet because I’m starting live. If you guys want, you can just watch me and learn from the way, seeing me actually do it. They’re all coming in. We’re getting ready. I was going to start 10 minutes early and get on there and start welcoming people, but 10 minutes early, I did one quick run through of my slides and it turns out none of my video files of my slides were working. I’m scrambling, trying to get it to work, trying to get it to work and none of them were working. We had one minute before the webinar was supposed to start and they’re still not working. I’m like, “Oh man.” I throw out all the slides. I deleted all the slides of the video stuff, found the video files, and it was crazy. Then it’s top of the hour, supposed to be starting. I told everyone, “Okay, everyone, quiet, time to calm down.” I think we had 200 people or so on at the time, “Alright guys, here we go.” I clicked start and clicked record, and started going through the presentation. At first, it was super nerve-wracking because literally, there were 80 people in our event that sat in watching me. I’m sitting there on a laptop, standing up in the room in front of the laptop giving this presentation. It was super awkward. I was telling people afterward, “I felt like I was on a date with a girl, and I just took her home and was going to kiss her for the first time at the doorstep, and her parents are standing out there watching me, just staring at me as I’m doing it.” That’s what it felt like. How do you do this? How do you perform under this kind of pressure? After about 10 or 15 minutes, I just got in the zone and totally forgot about everything else, did the webinar presentation, did the pitch, and it ended up going for an hour and 15 minutes, the whole thing. When it got done, I did my call to actions. Then I muted myself. When I muted myself, I popped out of state. I turned around and the entire room was standing and gave me a huge standing ovation. They kept clapping for two or three minutes. I literally fell exhausted down onto the couch. I was like, “Oh.” They sat there clapping and clapping. Then I was like, “Alright guys, let’s take a 20 or 30, or an hour long, I don’t know, let’s just take a break for awhile. I’m beat.” We split up. It was so cool. I got so much good feedback afterwards, people that came back and they were just like, “Wow, I’ve been on webinars. I’ve tried listening to you teach about it but seeing it actually live and seeing how you do it, seeing all that kind of stuff took it to a whole new level and changed the whole paradigm.” It was cool. I felt good about it. I think they all loved it. When all was said and done, we did $23,000 in sales from that webinar. That was my other big fear, “What if nobody buys and I look like I don’t know what I’m talking about in front of everyone?” I was grateful I did $23,000 in sales, and then from that process, we had 140, from the little campaign, we had 140 people join Click Funnels, the trial. Those all re-bill at another $14,000 a month recurring which is awesome. When all was said and done, it was a smashing success. It worked. After that, I did another presentation where I went back through my slides and walked everyone through some of the core things that I did that I wanted to make sure they didn’t miss because there’s some really cool ninja stuff that we’re doing. That was fun. Then we brought up Natasha Hazlett who is another one of our people who is just crushing it with webinars and live events, and had her tell her whole story about what she’s doing and how she’s doing it. People loved that as well. After that, I was beat. I said, “Everyone, I had another session planned but let’s just go home and get a nap,” so we broke and everyone went out and networked, and had a good time. The day was exciting. It was awesome. We had a fun time. That was yesterday. I’m driving in for today now. Today’s event, we are talking about webinar registration process which is cool. I’m going to be showing some really cool things that we’re doing I think people are going to love. That’s going to be first. Then I have a guy named Jason O’Neill who did his very first webinar last week and he crushed it. He made seven or eight sales and he was just going crazy, how excited he was. He’s going to share his whole thing which is going to be fun, then we have a guy named Mike Neilson who Mike has been driving all the traffic for Liz’s webinar. He’s the Facebook webinar registration ninja. He’s going to show his whole process which is going to be cool. After lunch, I have three or four things I think we could go. I’m not sure where we’re going to go though. We will see. One thing we’re going to do for sure is break things into accountability groups and get everyone accountability partners, stuff like that. That’s what’s been happening. For those of you who aren’t in Boise, I just wanted to keep you in the loop on what’s going down. For those who in the future are going to come to Boise, you got to come. This is like no other. We don’t do what everyone else is doing. We go and take it to another level to try to inspire, excite, and to show you what’s possible. It was a lot of fun. For those of you who are here who went through the process, I appreciate you guys, and those who weren’t, if you become an Ignite or Inner Circle member, we’ll have all the recordings in the member’s area for you guys. That’s about it for today. My brain is so fried, you guys, I don’t have too much more value to give other than if you’re doing live events, do cool stuff because people love it. That’s about it, you guys. I appreciate you all. I will report back in the next few days on what else happens through the rest of the group. We have the second day of our Ignite event today, and then tomorrow and Thursday are our Inner Circle mastermind meetings. That’s about it. I’ll talk to you soon.

How we did $23,000 dollars in sales in front of a live audience. On this episode Russell talks about how when you do a live event you need to do cool stuff because people love it. He talks about a live webinar he did yesterday and why it was so awesome. Here are some of the fun things you will hear in this episode: <ul> <li>Why Russell’s plan of starting the webinar 10 minutes early to get everyone fired up was thwarted by a non working video.</li> <li>How doing the webinar live with everyone watching is comparable to being on a first date and trying to kiss with the girls parents watching.</li> <li>And find out out how many people joined Clickfunnels and how much money Russell made from this e webinar.</li> </ul> So listen below to find out how Russell’s live webinar went during his live event. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to Marketing in Your Car. Alright everyone, I’m sure you’ve been on pins and needles since yesterday’s podcast, wondering what happened. Did Russell do the live webinar? Did it convert? Were there technical problems? What happened? Anyway, I’m going to tell you guys the story. We started the event yesterday. It was really cool. It’s funny, when I used to do my events back in the day, I would try to jam in every single thing I knew for two or three days, and people would get so overwhelmed, they wouldn’t do anything. This event has been very focused on just one thing and digging really deep into it, and not just having training, training, training but trying to pull in other cool things outside of that to help facilitate, teach, and coach. It’s been a fun process. We started out the day with me on stage talking about stuff. I didn’t go in a lot of depth about the perfect webinar script because everyone had seen that but I went in depth about how to create the offer, how to do the content section, and things like that. We dug really deep there. They had some exercises which people got to create their offer, things like that, and then create their content pieces, the one thing in the three secrets. That was cool. Then after that, I had Liz Benny who is one of our webinar case studies who is crushing her webinar right now, she came on stage and we brought a couch up, and I just did a Q&amp;A with her and asked her questions about her webinar. People loved that. It was so cool. We spent almost an hour of her talking about it and her experience, the ups and the downs, and all the stuff that happened. I think it gave people a lot of hope and faith as they’ve been struggling and trying to get theirs done which was cool. Then after that, I did a presentation on how to pitch because a lot of people can follow the script well but then they can’t get up and actually present it well, so I’m teaching how to do tonality and voice inflections, and trial closes, and all these important things. Then we went to lunch. While everyone was at lunch, I got my laptop set up and we hard lined it into the event center. I was so scared that the internet was going to crash or a million different problems. I had a webinar. We had about 1200 people registered for it. It was starting at two o’clock mountain time. We were going through it and I told everyone at two o’clock, come into the room. You got to be quiet because I’m starting live. If you guys want, you can just watch me and learn from the way, seeing me actually do it. They’re all coming in. We’re getting ready. I was going to start 10 minutes early and get on there and start welcoming people, but 10 minutes early, I did one quick run through of my slides and it turns out none of my video files of my slides were working. I’m scrambling, trying to get it to work, trying to get it to work and none of them were working. We had one minute before the webinar was supposed to start and they’re still not working. I’m like, “Oh man.” I throw out all the slides. I deleted all the slides of the video stuff, found the video files, and it was crazy. Then it’s top of the hour, supposed to be starting. I told everyone, “Okay, everyone, quiet, time to calm down.” I think we had 200 people or so on at the time, “Alright guys, here we go.” I clicked start and clicked record, and started going through the presentation. At first, it was super nerve-wracking because literally, there were 80 people in our event that sat in watching me. I’m sitting there on a laptop, standing up in the room in front of the laptop giving this presentation. It was super awkward. I was telling people afterward, “I felt like I was on a date with a girl, and I just took her home and was going to kiss her for the first time at the doorstep, and her parents are standing out there watching me, just staring at me as I’m doing it.” That’s what it felt like. How do you do this? How do you perform under this kind of pressure? After about 10 or 15 minutes, I just got in the zone and totally forgot about everything else, did the webinar presentation, did the pitch, and it ended up going for an hour and 15 minutes, the whole thing. When it got done, I did my call to actions. Then I muted myself. When I muted myself, I popped out of state. I turned around and the entire room was standing and gave me a huge standing ovation. They kept clapping for two or three minutes. I literally fell exhausted down onto the couch. I was like, “Oh.” They sat there clapping and clapping. Then I was like, “Alright guys, let’s take a 20 or 30, or an hour long, I don’t know, let’s just take a break for awhile. I’m beat.” We split up. It was so cool. I got so much good feedback afterwards, people that came back and they were just like, “Wow, I’ve been on webinars. I’ve tried listening to you teach about it but seeing it actually live and seeing how you do it, seeing all that kind of stuff took it to a whole new level and changed the whole paradigm.” It was cool. I felt good about it. I think they all loved it. When all was said and done, we did $23,000 in sales from that webinar. That was my other big fear, “What if nobody buys and I look like I don’t know what I’m talking about in front of everyone?” I was grateful I did $23,000 in sales, and then from that process, we had 140, from the little campaign, we had 140 people join Click Funnels, the trial. Those all re-bill at another $14,000 a month recurring which is awesome. When all was said and done, it was a smashing success. It worked. After that, I did another presentation where I went back through my slides and walked everyone through some of the core things that I did that I wanted to make sure they didn’t miss because there’s some really cool ninja stuff that we’re doing. That was fun. Then we brought up Natasha Hazlett who is another one of our people who is just crushing it with webinars and live events, and had her tell her whole story about what she’s doing and how she’s doing it. People loved that as well. After that, I was beat. I said, “Everyone, I had another session planned but let’s just go home and get a nap,” so we broke and everyone went out and networked, and had a good time. The day was exciting. It was awesome. We had a fun time. That was yesterday. I’m driving in for today now. Today’s event, we are talking about webinar registration process which is cool. I’m going to be showing some really cool things that we’re doing I think people are going to love. That’s going to be first. Then I have a guy named Jason O’Neill who did his very first webinar last week and he crushed it. He made seven or eight sales and he was just going crazy, how excited he was. He’s going to share his whole thing which is going to be fun, then we have a guy named Mike Neilson who Mike has been driving all the traffic for Liz’s webinar. He’s the Facebook webinar registration ninja. He’s going to show his whole process which is going to be cool. After lunch, I have three or four things I think we could go. I’m not sure where we’re going to go though. We will see. One thing we’re going to do for sure is break things into accountability groups and get everyone accountability partners, stuff like that. That’s what’s been happening. For those of you who aren’t in Boise, I just wanted to keep you in the loop on what’s going down. For those who in the future are going to come to Boise, you got to come. This is like no other. We don’t do what everyone else is doing. We go and take it to another level to try to inspire, excite, and to show you what’s possible. It was a lot of fun. For those of you who are here who went through the process, I appreciate you guys, and those who weren’t, if you become an Ignite or Inner Circle member, we’ll have all the recordings in the member’s area for you guys. That’s about it for today. My brain is so fried, you guys, I don’t have too much more value to give other than if you’re doing live events, do cool stuff because people love it. That’s about it, you guys. I appreciate you all. I will report back in the next few days on what else happens through the rest of the group. We have the second day of our Ignite event today, and then tomorrow and Thursday are our Inner Circle mastermind meetings. That’s about it. I’ll talk to you soon.

Calling My Shot

What I’m doing to get more crap done everyday. On this episode Russell talks about how he manages projects and is able to get so much stuff done. He also talks a little bit about his Periscope show and how you can get involved with that. Here are some fun things in today’s episode:  How Russell manages projects and how the process works to get funnels out. Why the project managing software Trello helps Russell to get stuff done. And find out how you can watch Russell’s Periscope show and why it’s cool.  So listen below to hear about Russell’s project management skills and to find out a little more about the Periscope show. ---Transcript--- Hey everybody. Good morning. This is Russell Brunson and welcome to Marketing in Your Car. What’s up? What’s up, everybody? I hope you guys are having an awesome time today. I am … I was at the office late last night. I’ve been pulling a lot of late nighters lately. I’ve got some magic stuff happening. Anyway, building out some really cool things inside of ClickFunnels and I was trying to get it all done before I head on my worldwide sprint over the next thirty days. Trying to get some stuff done last night and now I’m up and I’m heading to the office and just excited about some cool things. We’ve got five new funnels should be rolling live today which means this week we have rolled out I think eight funnels this week so far, which is exciting. Some guys are thinking, “Russell, how in the world are you able to roll out eight funnels in a week?” A couple of things. First off, I have a lot of stuff that’s we did in the past that’s still amazing that I want to sell but we just haven’t because I haven’t just finished the process. I’m sure a lot of you guys get this way. You get a bunch of projects and they’re all get 75% done and they never all get all the way done. Right? I’m guilty of that. I hate to admit that but I have that problem. My entrepreneurial ADD just slows things down to a screeching halt sometimes. With that, I am trying to always focus but then get a process to still get these things done because there’s value in them and I don’t want to think a lot through them so I’m trying to get things placed out there. Stuff like that. That’s been kind of my process. Over the last two weeks or so, I’ve been trying to figure out how do I systemize this so that we can move things through this funnel fast. I did a funnelhacker.tv episode with Trey Lewellen and he was talking about how his team, they’re trying to launch a funnel a week. I’m like, “Sweet.” We need to be doing at least a funnel a week if not more than that. Like different front-end funnels to get people into your programs, right? I was like if I do that, that’s me building a funnel a week and I’m like, “That’s a lot, right?” I started figuring out how do I create a system to make this possible. First thing I did, I started looking at the funnel process. What part do I like the best? There’s one piece that I love that gets me fired up that I just want to spend all day on it. Then there’s like eight out of ten pieces that I don’t love, that I don’t want to be doing. For my first thought was that I need to hire a funnel assistant. Someone who knows ClickFunnels and does funnels and who can do things that I don’t like to do and can finish projects … I can be a starter and he can be a finisher on things. I hired my first funnel assistant. He came, flew out to Boise the last three days and we sat next to each other and it was awesome. We were able to work super fast. I got things to the point that I like to get them to and then I could hand them off to him and he was able to run through and finalize them which was awesome. That was really, really super cool. Next was actually building out a process. I used a project management software called Trello. I actually did a Periscope the other day on it. I think I called it … If you go to blog.dotcomsecrets.com you can go look at all the archives of our Periscopes. What the Periscope was called something like my project management funnel and so it kind of showed what I built out in a space like a funnel or a first steps idea phase. I drop all my crazy ideas there. They can just live there. They don’t have to progress. I can just put them there so they’re out of my mind and they’re somewhere. Excuse me. That’s step number one. When I’m ready to start moving forward with an idea, then I move it from project, from the idea block, over to the branding. I got this guy named Rob who is the best designer I have ever seen. He does all branding. Logo packs, design, all that kind of stuff which I love so he gets that finished. Then from there bumps over to the next thing in Trello, the next part of the funnel, which is what I like to do. Taking the logo and building out the initial page structure, design, layout, et cetera. I go build out the initial structure and when I’m done then in each funnel, there’s like a dozen other pages you have to do that I hate doing those parts. I move over and Jimmy grabs it. He’s my funnel assistant. He runs the next piece. From there, it gets moved over to somebody who does the mobile optimization. From there, it goes over to somebody who does testing and then it goes live. It’s this really cool process now. This week was all about systemizing it, testing it, just beating on it. I’ve been doing that, running people through this. We ran eight funnels through it in like four days. It’s working and it’s exciting and now I’ve got a framework that I can move very, very quickly on. That’s really exciting. The next phase I’m going to start building out, hopefully while I’m on my trips, is the traffic. Now the funnel is done, now what happens to it? It all goes into a new Trello board, a new funnel. This is our traffic funnel. Here’s the process and here’s what we got to do and here’s all the pieces to execute on that and start driving traffic into the front of these funnels. Building a funnel is cool but if no one is coming to it or seeing it then it sucks. Right? There’s no purpose so we’re trying to do both sides of that. That will be my next big project. It’s kind of fun. It’s exciting. I wanted to kind of just let you guys know behind the scenes of what I’m doing and how I’m doing and some of the reasoning and hopefully that kind of helps you guys a little bit. That’s kind of the process that I’m doing and it’s working. So far it’s working really, really good. It’s funny. People are always saying, “Russell, how do you get so much stuff done?” Now I’m thinking like, “Man, you guys haven’t seen anything yet. Now imagine when I’ve got this process in place what we’ll be able to get done.” It’s going to be exciting and inspiring and cool. That is kind of what’s happening. Also, I wanted to give you guys an update on Periscope. For those who haven’t been following, you should go follow my Periscope show. If you just go to the blog, blog … Oh, crap. I just killed the car. Darn stick shift. I’m at a green arrow and I just killed the car. I’m sure the people behind me are so mad like, “Why is this dude talking on his phone and then he kills his car and now we’re all going to miss …” Oh, good. The guy made the light. I thought I was going to make him miss the light. That would’ve made me feel like a real jerk. All right. Okay. Back. Off my shiny object. If you go to blog.dotcomsecrets.com and see any of our Periscopes, I think there is info on how to subscribe. You should be getting on those for a couple of reason. One is they’re fun. Number two, I’m learning so much in the process and you guys are kind of seeing it. I’m seeing how to engage the audience by figuring out what topics, what headlines get people to respond, get them to show up. Which ones don’t. I’m finding out which thoughts and ideas are share worthy, where people are actually sharing the videos afterwards. It’s been fascinating all the cool stuff I’m learning from it. One thing we started doing is … Facebook has got a platform that’s kind of like Periscope called Mentions. I know there’s another one call Blab. We haven’t started using Blab yet but we started with Mentions so Mentions I think you have to have 30,000 followers and then you can apply to get a verified account where now you’re an official celebrity. I got that done. Now I’m an official celebrity. They gave me in Mentions thing, so now when I do my Periscope, I’ve got two phones. I’ve got my Mention phone and my Periscope phone and I kind of have them play with each other and talk to each other. It’s kind of fun. What’s interesting is I get way more engagement live on Periscope. More people are engaging, talking, commenting. All that kind of stuff. When it ends, it kind of just ends there. It doesn’t move forward whereas the Mentions one, I get way less engagement live but then when it’s done, it posts on your Facebook page and from there, even the ones that we haven’t… most of them now we’ve been boosting them. You spend ten or fifteen bucks to push them out there but a lot of them we didn’t and if my message is right on, people are sharing them. I think the last one had forty shares. I never had anyone share anything of mine on Facebook which was awesome. People were sharing it, liking it, commenting. It’s causing tons of engagement so the Mentions side on that, it’s the long tail is way better. The blend of those two has been really, really, really cool. Really exciting. Anywho. Just some updates on what’s happening. I got to the office. I’m going to go in and have some fun today. Appreciate you guys. Have an amazing day. Get some work done and we’ll talk to you soon.

What I’m doing to get more crap done everyday. On this episode Russell talks about how he manages projects and is able to get so much stuff done. He also talks a little bit about his Periscope show and how you can get involved with that. Here are some fun things in today’s episode: <ul> <li>How Russell manages projects and how the process works to get funnels out.</li> <li>Why the project managing software Trello helps Russell to get stuff done.</li> <li>And find out how you can watch Russell’s Periscope show and why it’s cool.</li> </ul> So listen below to hear about Russell’s project management skills and to find out a little more about the Periscope show. ---Transcript--- Hey everybody. Good morning. This is Russell Brunson and welcome to Marketing in Your Car. What’s up? What’s up, everybody? I hope you guys are having an awesome time today. I am … I was at the office late last night. I’ve been pulling a lot of late nighters lately. I’ve got some magic stuff happening. Anyway, building out some really cool things inside of ClickFunnels and I was trying to get it all done before I head on my worldwide sprint over the next thirty days. Trying to get some stuff done last night and now I’m up and I’m heading to the office and just excited about some cool things. We’ve got five new funnels should be rolling live today which means this week we have rolled out I think eight funnels this week so far, which is exciting. Some guys are thinking, “Russell, how in the world are you able to roll out eight funnels in a week?” A couple of things. First off, I have a lot of stuff that’s we did in the past that’s still amazing that I want to sell but we just haven’t because I haven’t just finished the process. I’m sure a lot of you guys get this way. You get a bunch of projects and they’re all get 75% done and they never all get all the way done. Right? I’m guilty of that. I hate to admit that but I have that problem. My entrepreneurial ADD just slows things down to a screeching halt sometimes. With that, I am trying to always focus but then get a process to still get these things done because there’s value in them and I don’t want to think a lot through them so I’m trying to get things placed out there. Stuff like that. That’s been kind of my process. Over the last two weeks or so, I’ve been trying to figure out how do I systemize this so that we can move things through this funnel fast. I did a <a href="http://funnelhacker.tv" rel="nofollow" target="_blank">funnelhacker.tv</a> episode with Trey Lewellen and he was talking about how his team, they’re trying to launch a funnel a week. I’m like, “Sweet.” We need to be doing at least a funnel a week if not more than that. Like different front-end funnels to get people into your programs, right? I was like if I do that, that’s me building a funnel a week and I’m like, “That’s a lot, right?” I started figuring out how do I create a system to make this possible. First thing I did, I started looking at the funnel process. What part do I like the best? There’s one piece that I love that gets me fired up that I just want to spend all day on it. Then there’s like eight out of ten pieces that I don’t love, that I don’t want to be doing. For my first thought was that I need to hire a funnel assistant. Someone who knows ClickFunnels and does funnels and who can do things that I don’t like to do and can finish projects … I can be a starter and he can be a finisher on things. I hired my first funnel assistant. He came, flew out to Boise the last three days and we sat next to each other and it was awesome. We were able to work super fast. I got things to the point that I like to get them to and then I could hand them off to him and he was able to run through and finalize them which was awesome. That was really, really super cool. Next was actually building out a process. I used a project management software called Trello. I actually did a Periscope the other day on it. I think I called it … If you go to <a href="http://blog.dotcomsecrets.com" rel="nofollow" target="_blank">blog.dotcomsecrets.com</a> you can go look at all the archives of our Periscopes. What the Periscope was called something like my project management funnel and so it kind of showed what I built out in a space like a funnel or a first steps idea phase. I drop all my crazy ideas there. They can just live there. They don’t have to progress. I can just put them there so they’re out of my mind and they’re somewhere. Excuse me. That’s step number one. When I’m ready to start moving forward with an idea, then I move it from project, from the idea block, over to the branding. I got this guy named Rob who is the best designer I have ever seen. He does all branding. Logo packs, design, all that kind of stuff which I love so he gets that finished. Then from there bumps over to the next thing in Trello, the next part of the funnel, which is what I like to do. Taking the logo and building out the initial page structure, design, layout, et cetera. I go build out the initial structure and when I’m done then in each funnel, there’s like a dozen other pages you have to do that I hate doing those parts. I move over and Jimmy grabs it. He’s my funnel assistant. He runs the next piece. From there, it gets moved over to somebody who does the mobile optimization. From there, it goes over to somebody who does testing and then it goes live. It’s this really cool process now. This week was all about systemizing it, testing it, just beating on it. I’ve been doing that, running people through this. We ran eight funnels through it in like four days. It’s working and it’s exciting and now I’ve got a framework that I can move very, very quickly on. That’s really exciting. The next phase I’m going to start building out, hopefully while I’m on my trips, is the traffic. Now the funnel is done, now what happens to it? It all goes into a new Trello board, a new funnel. This is our traffic funnel. Here’s the process and here’s what we got to do and here’s all the pieces to execute on that and start driving traffic into the front of these funnels. Building a funnel is cool but if no one is coming to it or seeing it then it sucks. Right? There’s no purpose so we’re trying to do both sides of that. That will be my next big project. It’s kind of fun. It’s exciting. I wanted to kind of just let you guys know behind the scenes of what I’m doing and how I’m doing and some of the reasoning and hopefully that kind of helps you guys a little bit. That’s kind of the process that I’m doing and it’s working. So far it’s working really, really good. It’s funny. People are always saying, “Russell, how do you get so much stuff done?” Now I’m thinking like, “Man, you guys haven’t seen anything yet. Now imagine when I’ve got this process in place what we’ll be able to get done.” It’s going to be exciting and inspiring and cool. That is kind of what’s happening. Also, I wanted to give you guys an update on Periscope. For those who haven’t been following, you should go follow my Periscope show. If you just go to the blog, blog … Oh, crap. I just killed the car. Darn stick shift. I’m at a green arrow and I just killed the car. I’m sure the people behind me are so mad like, “Why is this dude talking on his phone and then he kills his car and now we’re all going to miss …” Oh, good. The guy made the light. I thought I was going to make him miss the light. That would’ve made me feel like a real jerk. All right. Okay. Back. Off my shiny object. If you go to <a href="http://blog.dotcomsecrets.com" rel="nofollow" target="_blank">blog.dotcomsecrets.com</a> and see any of our Periscopes, I think there is info on how to subscribe. You should be getting on those for a couple of reason. One is they’re fun. Number two, I’m learning so much in the process and you guys are kind of seeing it. I’m seeing how to engage the audience by figuring out what topics, what headlines get people to respond, get them to show up. Which ones don’t. I’m finding out which thoughts and ideas are share worthy, where people are actually sharing the videos afterwards. It’s been fascinating all the cool stuff I’m learning from it. One thing we started doing is … Facebook has got a platform that’s kind of like Periscope called Mentions. I know there’s another one call Blab. We haven’t started using Blab yet but we started with Mentions so Mentions I think you have to have 30,000 followers and then you can apply to get a verified account where now you’re an official celebrity. I got that done. Now I’m an official celebrity. They gave me in Mentions thing, so now when I do my Periscope, I’ve got two phones. I’ve got my Mention phone and my Periscope phone and I kind of have them play with each other and talk to each other. It’s kind of fun. What’s interesting is I get way more engagement live on Periscope. More people are engaging, talking, commenting. All that kind of stuff. When it ends, it kind of just ends there. It doesn’t move forward whereas the Mentions one, I get way less engagement live but then when it’s done, it posts on your Facebook page and from there, even the ones that we haven’t… most of them now we’ve been boosting them. You spend ten or fifteen bucks to push them out there but a lot of them we didn’t and if my message is right on, people are sharing them. I think the last one had forty shares. I never had anyone share anything of mine on Facebook which was awesome. People were sharing it, liking it, commenting. It’s causing tons of engagement so the Mentions side on that, it’s the long tail is way better. The blend of those two has been really, really, really cool. Really exciting. Anywho. Just some updates on what’s happening. I got to the office. I’m going to go in and have some fun today. Appreciate you guys. Have an amazing day. Get some work done and we’ll talk to you soon.

My Project Management Process…

Three awesome lessons from a hardcore funnel hacker! On today’s episode Russell talks about an upcoming event called the Funnel Hacking Event and what kinds of things will happen at the event. He also talks about the power of identifying your dream client. Here are some cool things you’ll hear in this episode:  Find out why funnel hacking is turning into a verb and how you can be a funnel hacker. What kinds of things will happen at the upcoming Funnel Hacking Event and why you will want to be there. And why you should be spending more time identifying a dream client in order to make more money.  So listen below to find out why you should be busy identifying your dream client in order to make more money. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to our 105th episode of Marketing in Your Car. We’ve had the new theme song for five episodes now, and I hope you guys like it. I got some feedback from my man Stu McLaren. He said that he misses the old theme song as an outro, so I was thinking wouldn’t it be cool if we took the old theme song and made it more retro and cool, and did a cover version of it, and had that as an exit, just for nostalgia for those who remember the old show, who remember the old thing. I want to say hey to everyone. It’s been a little while since I’ve done a podcast. I had a chance to go on the Marketer’s Cruise last week which was amazing, got to meet a bunch of people. We had a chance to go and feature Click Funnels there and get a lot of people involved. It was just really cool. For those of you guys who were there, I had a great time meeting you guys. I’m not really sure. There are a couple of cool things we had talked about today. I’m actually driving to my haircut so I have a little extra time today than I typically do. I was trying to think what would be the coolest way that I could serve you guys today. Just thinking about a lot of different things, I think, let me walk you through some cool stuff that’s happening. That might help open up some cool direction. We’ve got a couple of cool things coming up. One thing is I just finished my new book. We got it printed. I got first pre-release copies here in my office. I ordered 250 of them so I have 250 of them sitting in my office. It’s like the coolest thing in the world to have that and to be able to have a chance to start sharing it with everyone. I want to encourage you guys to watch as we do the roll-out strategy. There’s going to be about 10 years worth of ninja hacking skills all going into this roll-out. The entire sales funnel will be built inside of Click Funnel. It’s going to be worth buying, first off, because the book is going to be amazing, but second off, just to see the process. I’ve told you guys this before and I’ll tell you over and over again. You’ll learn as much by watching the process as you will from purchasing the product. Make sure you do that. In fact, when you’re buying any product, you guys, make sure you’re not missing that lesson from me or from any marketer in any market. Watch the process you’re going through. I tell you, that’s the most valuable piece of what we’re going to be doing. That’s one thing that’s super exciting. We also are going to be doing our first big live event in the last few years. It’s been probably five or six years. We’re going to be doing it in Vegas. We’re going to have about 500 people there, and the event is going to be called Funnel Hacking. I’m excited because hopefully you guys have a chance to have seen the Funnel Hacks webinar. If not, go find one when I’m doing the next one and register for it, and be on it because it’s kind of cool. Our last event here in Boise, we had our workshop here. It’s cool because funnel hacking is becoming a verb in people’s vocabulary, “Oh, I’m going to go funnel hack him,” or, “Oh, you should funnel hack him.” That’s good. I want people thinking that way. Instead of, “Oh, what should I create? What kind of funnel should I do?” thinking like that, I want people thinking more like the funnel hacking method where it’s like, “Let me find someone that’s successful, see what they’re doing, and let’s model the look, the feel, the layout, and the price points of their funnel.” That’s kind of what funnel hacking is. We talk about it a ton in the webinar. That’s been fun. We decided to do the entire event called Funnel Hacking. This event is really cool because I wanted to show the core different types of funnels inside of Click Funnels. For example, Perry Belcher who is one of the coolest guys is going to be coming and speaking on how to do a tripwire funnel. He’s the one who invented that term and that concept. He’s going to show and talk about what he’s doing and show a bunch of examples. After that, we’re going to have a bunch of different people inside of Click Funnel who have tripwire funnels get up and show their funnels and be like, “This is mine, this is what I did, this is how I modeled. This is what I did different, this is what I did the same,” and then go through and show five or six, or ten people who do tripwire funnels. Then we’ll get up and talk about webinar funnels. We’ll have five, 10, 15, 20 people, whatever, all talk about tripwire funnels. We’ll go from funnel to funnel over two and a half days. It’s going to be the coolest thing. I’m so excited to share this stuff with you guys. One of my goals, I’m not sure if it’s going to happen in time for the event but I’m hoping, I know a lot of you guys have seen our split testing book. If you don’t have it yet, it’s free. Go to DotComSecretsLabs.com. You can get it for free but it has 108 proven split test winners in that book. I think it would be cool to make a book that’s like 108 funnels that you can hack. I’m trying. My goal is to get it all put together before the event, and then anyone who is at the event will get a free copy of it which would be cool. That is just another cool thing we’re doing. On top of that, obviously Click Funnels is growing super fast. It’s been such a fun time in business. I hope you guys are enjoying your businesses as well with that. I think the biggest thing I want to talk about today with you guys, outside of you guys doing funnel hacking and things like that, is just the power of the right front end offer. I’ve talked about this in past podcasts. I know some of you guys are just listening now for the first time. Some of you haven’t listened to all 105 episodes. It’s a recurring theme that keeps coming up with my coaching clients. I think it’s worth repeating. If you look at my business two years ago, it’s funny, I don’t like sharing numbers. I’m not doing this to brag but just to put some perspective. A year ago, last January, as a company we did about $300,000 in sales. This January, we did over a million dollars in sales, more than three times as much. We didn’t do much. I didn’t launch anything in January this month. It was just from all the different things we had done. When I look back at what’s the one big change we made over the last 12 months that’s had the biggest profound impact on our company and on what we’ve been doing, it’s that I really stepped back and I asked myself a couple of questions. First off, I was looking at who we were attracting at the time, who our customers were, and for me, they were business opportunity seekers. There’s nothing wrong with a business opportunity seeker. I was a business opportunity seeker. I’m guessing most of you have been as well. The problem with the business opportunity seekers is typically, they don’t have a business yet. They don’t have anything so you spend so much time in the beginning phases that you don’t get to get to the growth phases. I was talking to Mike Filsaime about this. He was talking about when he and Andy launched their new company. He said they walked in the room and had a big whiteboard. They drew a line down the middle of the whiteboard. On the left-hand side, they drew a zero. On the right-hand side, they drew a one. He said, “We want to create products and services that will attract people who have made at least a dollar online.” If they’ve made at least a dollar online, it means they’ve figured out how to set up a website, how to get traffic, how to do all these kind of things. He said, “There’s people out there. There’s a big market for people who are helping you make your first dollar online but we don’t want to be in that market. We want to focus on the other side of the market which is you’ve made at least a dollar, and now how do we scale that and turn it into a big company.” He even talked about when they launched the Webinar Jam product, initially, the messaging was all about how much money you could make with webinars. He said, “If we do that, if we try to pitch the argument for webinars, the problem is we get people who are business opportunity seekers. We’re convincing them that they can make money online with webinars. That’s not what we want. We want people who are already doing webinars to get them to just transition to our products.” They changed the messaging from how to make money with webinars to, “Hey, if you’re already doing webinars, this is a better way to do them.” From that, they attracted the right customers. With us, it was about a year ago we launched Dot Com Secrets Labs which was our 108 proven split test winners. What’s cool if you think about it, we designed that on purpose because if you look at that, it was created in a way so it would literally repel the customers we didn’t want to get. Someone who is a business opportunity seeker, who has never had a website, who doesn’t have anything, when they see that book, it doesn’t make sense to them. They’re not going to buy that. They don’t know what a split test is. They don’t know why they even care but for my dream client, for the person that I really want into my company, it attracts the right person, someone who already has a business. A split testing book attracts the right person. Look back over the last year. What did we do? I didn’t work harder this January and last January. In fact, I worked a lot less this January yet we made over a million dollars this January as opposed to $300,000 last. What was the big difference? Again, it was first off, really identifying and spending time figuring out who is my dream customer, what do they look like, what do they want, what are their desires. Then after I knew who that person was, I didn’t mean just know them, “Oh, I want males from 13 to 26,” that wasn’t how I knew them. It was I got to know them at a personal level. Who are they? What do they really want? Then after I knew that and I had a really good understanding of who my dream clients were, then we came back and figured out what’s the bait we can create that’s going to attract that person. For us, Dot Com Secrets Labs was the bait that attracted the right person. People always say, “Have you made much money on that, Russell?” I’m like, “Yeah, we have. We’ve made a lot of money.” I look at our coaching program. Before DCS Labs, it was very small, almost nonexistent. After we launched it, we’ve added over 100, probably 130, 140 people at our Ignite level, which is $10,000, and I think we’re at 36 people now in our $25,000, and we have two people in our $100,000 program. It’s attracted millions of dollars in revenue, but more so, it attracted the right people, people I love working with, people that I give my coaching clients access to Voxer with me, and we Vox back and forth throughout the day. There are people that are just doing things that are so cool. It’s so fun to hear what they’re doing. It’s made my happiness level different. I’ve been able to work with clients I love, and because of that, we’ve made more money, and they’ve made more money. I just look at for you guys, if one thing that you can think about, I mentioned this on another podcast but it’s not thought about or talked about enough but it’s really spending that time to figure out who your dream client is, and creating bait that’s going to attract them. One of my students has a webinar right now. He’s been doing really well with it but he’s attracting business opportunity people. He’s like, “Do I need to change the whole thing?” I’m like, “No, you just got to change how you pitch the front. Change the bait on the front that will attract a different person.” The product will still help either person but if you change the bait, you change the messaging on the front, you’ll get different people in. That’s just something to think about. All you guys out there marketing and selling things, you’re trying to make things better and easier, and I can’t tell you enough that the biggest change for me in our company over the last year has been that. I hope that helps a little bit. I’m here to get my haircut now. I’m ready to rock and roll. My big three takeaways I think from today, number one is you need to learn more by watching the process. Again, when you guys buy my book, watch the process and see what I’m doing, not just what I’m saying. Follow the process. Number two is funnel hacking. First off, everyone needs to start saying funnel hacking. In fact, if you guys are going to Traffic Conversion Summit, we’re giving away t-shirts that say #funnelhacker on the front, and the back has a big Click Funnels logo and says, “Powered by Click Funnels.” It’s super cool, all grungy looking and awesome. We’re trying to get everyone to become a funnel hacker. Funnel hacking is cool. Become a funnel hacker. Go watch the webinar if you missed it. Come to the live event when we do announce it here in the next couple of weeks, and become a funnel hacker. Then what was the last thing? The last thing was spend more time identifying your dream client and building bait that gets them. I hope that helps you guys. I’m ready to rock and roll, go get my haircut, and then tomorrow, making some videos for some new bait to get some new people in, and it’s going to be fun. I appreciate you guys listening in. We will talk to you guys all again very, very soon.

Three awesome lessons from a hardcore funnel hacker! On today’s episode Russell talks about an upcoming event called the Funnel Hacking Event and what kinds of things will happen at the event. He also talks about the power of identifying your dream client. Here are some cool things you’ll hear in this episode: <ul> <li>Find out why funnel hacking is turning into a verb and how you can be a funnel hacker.</li> <li>What kinds of things will happen at the upcoming Funnel Hacking Event and why you will want to be there.</li> <li>And why you should be spending more time identifying a dream client in order to make more money.</li> </ul> So listen below to find out why you should be busy identifying your dream client in order to make more money. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to our 105th episode of Marketing in Your Car. We’ve had the new theme song for five episodes now, and I hope you guys like it. I got some feedback from my man Stu McLaren. He said that he misses the old theme song as an outro, so I was thinking wouldn’t it be cool if we took the old theme song and made it more retro and cool, and did a cover version of it, and had that as an exit, just for nostalgia for those who remember the old show, who remember the old thing. I want to say hey to everyone. It’s been a little while since I’ve done a podcast. I had a chance to go on the Marketer’s Cruise last week which was amazing, got to meet a bunch of people. We had a chance to go and feature Click Funnels there and get a lot of people involved. It was just really cool. For those of you guys who were there, I had a great time meeting you guys. I’m not really sure. There are a couple of cool things we had talked about today. I’m actually driving to my haircut so I have a little extra time today than I typically do. I was trying to think what would be the coolest way that I could serve you guys today. Just thinking about a lot of different things, I think, let me walk you through some cool stuff that’s happening. That might help open up some cool direction. We’ve got a couple of cool things coming up. One thing is I just finished my new book. We got it printed. I got first pre-release copies here in my office. I ordered 250 of them so I have 250 of them sitting in my office. It’s like the coolest thing in the world to have that and to be able to have a chance to start sharing it with everyone. I want to encourage you guys to watch as we do the roll-out strategy. There’s going to be about 10 years worth of ninja hacking skills all going into this roll-out. The entire sales funnel will be built inside of Click Funnel. It’s going to be worth buying, first off, because the book is going to be amazing, but second off, just to see the process. I’ve told you guys this before and I’ll tell you over and over again. You’ll learn as much by watching the process as you will from purchasing the product. Make sure you do that. In fact, when you’re buying any product, you guys, make sure you’re not missing that lesson from me or from any marketer in any market. Watch the process you’re going through. I tell you, that’s the most valuable piece of what we’re going to be doing. That’s one thing that’s super exciting. We also are going to be doing our first big live event in the last few years. It’s been probably five or six years. We’re going to be doing it in Vegas. We’re going to have about 500 people there, and the event is going to be called Funnel Hacking. I’m excited because hopefully you guys have a chance to have seen the Funnel Hacks webinar. If not, go find one when I’m doing the next one and register for it, and be on it because it’s kind of cool. Our last event here in Boise, we had our workshop here. It’s cool because funnel hacking is becoming a verb in people’s vocabulary, “Oh, I’m going to go funnel hack him,” or, “Oh, you should funnel hack him.” That’s good. I want people thinking that way. Instead of, “Oh, what should I create? What kind of funnel should I do?” thinking like that, I want people thinking more like the funnel hacking method where it’s like, “Let me find someone that’s successful, see what they’re doing, and let’s model the look, the feel, the layout, and the price points of their funnel.” That’s kind of what funnel hacking is. We talk about it a ton in the webinar. That’s been fun. We decided to do the entire event called Funnel Hacking. This event is really cool because I wanted to show the core different types of funnels inside of Click Funnels. For example, Perry Belcher who is one of the coolest guys is going to be coming and speaking on how to do a tripwire funnel. He’s the one who invented that term and that concept. He’s going to show and talk about what he’s doing and show a bunch of examples. After that, we’re going to have a bunch of different people inside of Click Funnel who have tripwire funnels get up and show their funnels and be like, “This is mine, this is what I did, this is how I modeled. This is what I did different, this is what I did the same,” and then go through and show five or six, or ten people who do tripwire funnels. Then we’ll get up and talk about webinar funnels. We’ll have five, 10, 15, 20 people, whatever, all talk about tripwire funnels. We’ll go from funnel to funnel over two and a half days. It’s going to be the coolest thing. I’m so excited to share this stuff with you guys. One of my goals, I’m not sure if it’s going to happen in time for the event but I’m hoping, I know a lot of you guys have seen our split testing book. If you don’t have it yet, it’s free. Go to <a href="http://www.dotcomsecretslabs.com/" rel="nofollow" target="_blank">DotComSecretsLabs.com</a>. You can get it for free but it has 108 proven split test winners in that book. I think it would be cool to make a book that’s like 108 funnels that you can hack. I’m trying. My goal is to get it all put together before the event, and then anyone who is at the event will get a free copy of it which would be cool. That is just another cool thing we’re doing. On top of that, obviously Click Funnels is growing super fast. It’s been such a fun time in business. I hope you guys are enjoying your businesses as well with that. I think the biggest thing I want to talk about today with you guys, outside of you guys doing funnel hacking and things like that, is just the power of the right front end offer. I’ve talked about this in past podcasts. I know some of you guys are just listening now for the first time. Some of you haven’t listened to all 105 episodes. It’s a recurring theme that keeps coming up with my coaching clients. I think it’s worth repeating. If you look at my business two years ago, it’s funny, I don’t like sharing numbers. I’m not doing this to brag but just to put some perspective. A year ago, last January, as a company we did about $300,000 in sales. This January, we did over a million dollars in sales, more than three times as much. We didn’t do much. I didn’t launch anything in January this month. It was just from all the different things we had done. When I look back at what’s the one big change we made over the last 12 months that’s had the biggest profound impact on our company and on what we’ve been doing, it’s that I really stepped back and I asked myself a couple of questions. First off, I was looking at who we were attracting at the time, who our customers were, and for me, they were business opportunity seekers. There’s nothing wrong with a business opportunity seeker. I was a business opportunity seeker. I’m guessing most of you have been as well. The problem with the business opportunity seekers is typically, they don’t have a business yet. They don’t have anything so you spend so much time in the beginning phases that you don’t get to get to the growth phases. I was talking to Mike Filsaime about this. He was talking about when he and Andy launched their new company. He said they walked in the room and had a big whiteboard. They drew a line down the middle of the whiteboard. On the left-hand side, they drew a zero. On the right-hand side, they drew a one. He said, “We want to create products and services that will attract people who have made at least a dollar online.” If they’ve made at least a dollar online, it means they’ve figured out how to set up a website, how to get traffic, how to do all these kind of things. He said, “There’s people out there. There’s a big market for people who are helping you make your first dollar online but we don’t want to be in that market. We want to focus on the other side of the market which is you’ve made at least a dollar, and now how do we scale that and turn it into a big company.” He even talked about when they launched the Webinar Jam product, initially, the messaging was all about how much money you could make with webinars. He said, “If we do that, if we try to pitch the argument for webinars, the problem is we get people who are business opportunity seekers. We’re convincing them that they can make money online with webinars. That’s not what we want. We want people who are already doing webinars to get them to just transition to our products.” They changed the messaging from how to make money with webinars to, “Hey, if you’re already doing webinars, this is a better way to do them.” From that, they attracted the right customers. With us, it was about a year ago we launched Dot Com Secrets Labs which was our 108 proven split test winners. What’s cool if you think about it, we designed that on purpose because if you look at that, it was created in a way so it would literally repel the customers we didn’t want to get. Someone who is a business opportunity seeker, who has never had a website, who doesn’t have anything, when they see that book, it doesn’t make sense to them. They’re not going to buy that. They don’t know what a split test is. They don’t know why they even care but for my dream client, for the person that I really want into my company, it attracts the right person, someone who already has a business. A split testing book attracts the right person. Look back over the last year. What did we do? I didn’t work harder this January and last January. In fact, I worked a lot less this January yet we made over a million dollars this January as opposed to $300,000 last. What was the big difference? Again, it was first off, really identifying and spending time figuring out who is my dream customer, what do they look like, what do they want, what are their desires. Then after I knew who that person was, I didn’t mean just know them, “Oh, I want males from 13 to 26,” that wasn’t how I knew them. It was I got to know them at a personal level. Who are they? What do they really want? Then after I knew that and I had a really good understanding of who my dream clients were, then we came back and figured out what’s the bait we can create that’s going to attract that person. For us, Dot Com Secrets Labs was the bait that attracted the right person. People always say, “Have you made much money on that, Russell?” I’m like, “Yeah, we have. We’ve made a lot of money.” I look at our coaching program. Before DCS Labs, it was very small, almost nonexistent. After we launched it, we’ve added over 100, probably 130, 140 people at our Ignite level, which is $10,000, and I think we’re at 36 people now in our $25,000, and we have two people in our $100,000 program. It’s attracted millions of dollars in revenue, but more so, it attracted the right people, people I love working with, people that I give my coaching clients access to Voxer with me, and we Vox back and forth throughout the day. There are people that are just doing things that are so cool. It’s so fun to hear what they’re doing. It’s made my happiness level different. I’ve been able to work with clients I love, and because of that, we’ve made more money, and they’ve made more money. I just look at for you guys, if one thing that you can think about, I mentioned this on another podcast but it’s not thought about or talked about enough but it’s really spending that time to figure out who your dream client is, and creating bait that’s going to attract them. One of my students has a webinar right now. He’s been doing really well with it but he’s attracting business opportunity people. He’s like, “Do I need to change the whole thing?” I’m like, “No, you just got to change how you pitch the front. Change the bait on the front that will attract a different person.” The product will still help either person but if you change the bait, you change the messaging on the front, you’ll get different people in. That’s just something to think about. All you guys out there marketing and selling things, you’re trying to make things better and easier, and I can’t tell you enough that the biggest change for me in our company over the last year has been that. I hope that helps a little bit. I’m here to get my haircut now. I’m ready to rock and roll. My big three takeaways I think from today, number one is you need to learn more by watching the process. Again, when you guys buy my book, watch the process and see what I’m doing, not just what I’m saying. Follow the process. Number two is funnel hacking. First off, everyone needs to start saying funnel hacking. In fact, if you guys are going to Traffic Conversion Summit, we’re giving away t-shirts that say #funnelhacker on the front, and the back has a big Click Funnels logo and says, “Powered by Click Funnels.” It’s super cool, all grungy looking and awesome. We’re trying to get everyone to become a funnel hacker. Funnel hacking is cool. Become a funnel hacker. Go watch the webinar if you missed it. Come to the live event when we do announce it here in the next couple of weeks, and become a funnel hacker. Then what was the last thing? The last thing was spend more time identifying your dream client and building bait that gets them. I hope that helps you guys. I’m ready to rock and roll, go get my haircut, and then tomorrow, making some videos for some new bait to get some new people in, and it’s going to be fun. I appreciate you guys listening in. We will talk to you guys all again very, very soon.

#FunnelHacker

The small tweak that goes from zero sales to unlimited sales. On this episode Russell talks about his perfect webinar script and why everyone who isn’t making money off of it is making the same mistake. Here are some cool things to listen for in this episode:  What is the one mistake everyone is making and how to fix it. Why initially making someone believe in your product is more important than teaching them. And how you can make someone believe in your product = money and once that happens you can teach them and change their lives.  So listen below to find out what the one mistake is that everyone is making and how you can avoid making it too. ---Transcript--- Alright, so, I’m in a good mood today. I just got an email from one of my friends saying he tested click funnels. He’s got a funnel that he’s been making a couple million dollars a year with for like five years. He hadn’t touched it, but he rebuilt it and click funnels launched it. It’s getting a 62% conversion rate. Boom! There you go. It’s another amazing success story through click funnels. We are getting literally dozens a day. It’s amazing. I love it! If you’re not using click funnels, you don’t belong on this podcast my friends. It means you hate good stuff – you hate money. If you hate money, you should not be here for sure. Anyway, I want to talk you about something today. This has been kind of a fun thing. Some of you guys have gone through the perfect webinar script. If not, we’re going to be launching it as a free shipping offer in the very near future. You’re going to be able to find it at perfectwebinarsecrets.com or actually on perfect webinar.com. Somehow it got expired and the dude could sell it back to me for $5000. So I said, “You know what, I’m buying perfectwebinarsecrets.com for $10. Anyway, that’s kind of a funny story. Anyway, it’s been fun because we’ve had tons of our higher-end students go through it. We did a whole two-day workshop here in Boise. It’s been fun watching you guys going out there and just crushing – person after person after person. There have been three or four people – or actually more than that. I would say five or six people who have gone through it who have launched a webinar and it didn’t work, didn’t work, and didn’t work; and they asked me, “Hey, can you look at my slides? What do I need to do differently?” It’s interesting. Every single one of them – not just one or two – every single one of them that is not working yet, I told him to make an almost identical change. All of them made the same change. All of the webinars now work. They all followed the script. They used the one thing and they used the three secrets. But for the three secrets, they shifted from marketer/salesperson to educator. They try to teach; and they teach, teach, teach. They have so much cool stuff, and they are trying to make it amazing. That’s good because you want to teach and inspire. But, but all of them did – I think they knew it but they just didn’t do it – is understanding that in a 90 minute presentation you cannot teach people how to do your thing. So, trying to do that is a disservice because they are getting a fragmented part of it. What your goal is and what your job is is to inspire them and make them believe. If they believe that whatever you are selling or teaching or doing – that they can actually do it – than they are going to invest in your program. Now you can actually help them and serve them and change their lives. So, the entire goal of the webinar is not to teach them something. The entire goal of the webinar is to get them to believe that what you are talking about is possible – not just possible but possible for them. If they believe that it’s possible for them, they will give you money. It’s very important to understand that. It’s the same with any kind of sales you guys. It’s not so much – it’s funny if you ask our two sales guys – they each do millions of dollars a year in sales. If you ask them anything about Internet marketing, neither of them knows anything about Internet marketing. But they believe in me and what I can do for somebody. They believe in that, and they can get other people to believe in that as well. That is really the key. So, with all of my students’ webinars that we came back to and I had them shift out their three secrets for training into storytelling. That is telling stories about them and about other people and how this concept that they are sharing – the secret – how it works through story. I had them cut out all of the teaching – not teaching any of the technical parts but just talking about what it is and sharing results and stories to make it so that people believe that it will work for them. When they shifted those things, it all worked for them. So, what I want you guys to understand is that stories cause belief, and belief causes people to give you money. When you understand that, it will change your business. So quit teaching and quit educating until after they have bought your product, you guys. You are not doing them service as much as you think you are. Create stories that cause belief. After they have belief, they will give you money. Now, you can change their life. Does that make sense? Alright. I’m at the office. I’ve got a fun day planned. I just wanted to drop that one on you guys really quick. Thanks so much for everything! I’ll talk to you guys all soon.

The small tweak that goes from zero sales to unlimited sales. On this episode Russell talks about his perfect webinar script and why everyone who isn’t making money off of it is making the same mistake. Here are some cool things to listen for in this episode: <ul> <li>What is the one mistake everyone is making and how to fix it.</li> <li>Why initially making someone believe in your product is more important than teaching them.</li> <li>And how you can make someone believe in your product = money and once that happens you can teach them and change their lives.</li> </ul> So listen below to find out what the one mistake is that everyone is making and how you can avoid making it too. ---Transcript--- Alright, so, I’m in a good mood today. I just got an email from one of my friends saying he tested click funnels. He’s got a funnel that he’s been making a couple million dollars a year with for like five years. He hadn’t touched it, but he rebuilt it and click funnels launched it. It’s getting a 62% conversion rate. Boom! There you go. It’s another amazing success story through click funnels. We are getting literally dozens a day. It’s amazing. I love it! If you’re not using click funnels, you don’t belong on this podcast my friends. It means you hate good stuff – you hate money. If you hate money, you should not be here for sure. Anyway, I want to talk you about something today. This has been kind of a fun thing. Some of you guys have gone through the perfect webinar script. If not, we’re going to be launching it as a free shipping offer in the very near future. You’re going to be able to find it at <a href="http://perfectwebinarsecrets.com" rel="nofollow" target="_blank">perfectwebinarsecrets.com</a> or actually on perfect <a href="http://webinar.com" rel="nofollow" target="_blank">webinar.com</a>. Somehow it got expired and the dude could sell it back to me for $5000. So I said, “You know what, I’m buying <a href="http://perfectwebinarsecrets.com" rel="nofollow" target="_blank">perfectwebinarsecrets.com</a> for $10. Anyway, that’s kind of a funny story. Anyway, it’s been fun because we’ve had tons of our higher-end students go through it. We did a whole two-day workshop here in Boise. It’s been fun watching you guys going out there and just crushing – person after person after person. There have been three or four people – or actually more than that. I would say five or six people who have gone through it who have launched a webinar and it didn’t work, didn’t work, and didn’t work; and they asked me, “Hey, can you look at my slides? What do I need to do differently?” It’s interesting. Every single one of them – not just one or two – every single one of them that is not working yet, I told him to make an almost identical change. All of them made the same change. All of the webinars now work. They all followed the script. They used the one thing and they used the three secrets. But for the three secrets, they shifted from marketer/salesperson to educator. They try to teach; and they teach, teach, teach. They have so much cool stuff, and they are trying to make it amazing. That’s good because you want to teach and inspire. But, but all of them did – I think they knew it but they just didn’t do it – is understanding that in a 90 minute presentation you cannot teach people how to do your thing. So, trying to do that is a disservice because they are getting a fragmented part of it. What your goal is and what your job is is to inspire them and make them believe. If they believe that whatever you are selling or teaching or doing – that they can actually do it – than they are going to invest in your program. Now you can actually help them and serve them and change their lives. So, the entire goal of the webinar is not to teach them something. The entire goal of the webinar is to get them to believe that what you are talking about is possible – not just possible but possible for them. If they believe that it’s possible for them, they will give you money. It’s very important to understand that. It’s the same with any kind of sales you guys. It’s not so much – it’s funny if you ask our two sales guys – they each do millions of dollars a year in sales. If you ask them anything about Internet marketing, neither of them knows anything about Internet marketing. But they believe in me and what I can do for somebody. They believe in that, and they can get other people to believe in that as well. That is really the key. So, with all of my students’ webinars that we came back to and I had them shift out their three secrets for training into storytelling. That is telling stories about them and about other people and how this concept that they are sharing – the secret – how it works through story. I had them cut out all of the teaching – not teaching any of the technical parts but just talking about what it is and sharing results and stories to make it so that people believe that it will work for them. When they shifted those things, it all worked for them. So, what I want you guys to understand is that stories cause belief, and belief causes people to give you money. When you understand that, it will change your business. So quit teaching and quit educating until after they have bought your product, you guys. You are not doing them service as much as you think you are. Create stories that cause belief. After they have belief, they will give you money. Now, you can change their life. Does that make sense? Alright. I’m at the office. I’ve got a fun day planned. I just wanted to drop that one on you guys really quick. Thanks so much for everything! I’ll talk to you guys all soon.

Stories = Belief, Belief = Money

Get secret access to, what Russell considers, the #1 supplement for entrepreneurs. On this episode Russell talks about a tool he’s used the last few months to help his performance. He talks about all the benefits he has gotten from it.  Find out how many supplements Russell takes everyday and why that makes him a supplement expert. Hear what went wrong with the Bulletproof Coffee diet and why Russell needed something else. And find out what new supplement helped Russell drop 26 pounds in a short period of time while keeping his energy up and his hunger down.  So listen below to find out what awesome supplement is Russell’s new favorite. ---Transcript--- Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car. All right, everyone. So this is a special episode. I think this is the first episode that I’m going to tell you, you need to buy something. Usually I us this just as an outlet for me to talk about cool stuff and share stories and whatever. But I’ve never sold you guys anything, and I don’t really want to sell this to you either. This will make more sense in a minute, but this is a tool that I’ve been using for the last two or three months that has given me a crazy performance increase and it’s something that’s not even live yet. You’ll probably hear about it in like six months or so, but there’s a little gap in the window right now that I can let you guys in. I think there’s enough value that I’m sharing with you guys who are my faithful Marketing in Your Car listeners. It’s not even something that I’m sharing with my list right now and probably never will. Maybe I will, but I’m not for sure because there’s a reason. Okay, let me step back. This is the reason: it’s a network marketing program. I had sworn of network marketing programs forever. I’m never going to do one again for a lot of reasons. But these guys sent me this product. I took it and the results that have come from it have been nothing short of amazing. And so because of that, I want you guys on it, not because I want you in MLM, because I don’t care. Not because I want you to build a team, because I’m not building a team. None of that crap. Just because you need it. And so for some of you guys that’s going to be enough I know because you’ll take my word for it. Some of you guys might need a little more story, so I will give you a little more backstory. A lot of you guys know that I take on average anywhere from 40-60 different supplements every morning, mostly because I really enjoy taking supplements and the different effects that different ones give me. Some give me more energy, some give me more focus, some give me more different things. I’m very particular about what I put in my body. I test everything, I see what works and then things I like I stick with. So I’m also very much someone who is not big with synthetic things. I like clean, natural stuff like that. That’s some of the premise. With that I always have friends who are like, “Of all the 60 things you can take, what would be the best one?” And it’s hard because it depends on you. There’s so many different variables and aspects. What are you looking for? Are you looking for more energy? More focus? More clarity? More endurance? More creativity? There are so many different things, so it’s hard for me to just say, “Take this one or this one.” That is until now. There’s one thing I’ve been taking that I would say if I was to get rid of everything and just take one thing each day, it would be this. In fact, over the last week or so it’s all I have been taking. I’ve cut back most of my stuff. Because I want to feel the benefits of it isolated from everything else. So there’s the nerdy chemical Russell talking. So there’s the first part of the story. Second part of the story, some of you guys may have been following or have watched some of the bulletproof movement. Dave Asprey has become a friend and someone who is a hyper Click Funnels user. In fact, all of their pages outside the WordPress blog now are built inside of Click Funnels, which is exciting. He introduced the whole concept of bulletproof coffee. It blew up. It went huge. It’s been all over the news. It’s been everywhere. He wrote a really good book called The Bulletproof Diet. And I’ve got one problem with it though: I’m a Mormon. I don’t drink coffee. So I could never use it. But I kept seeing all my friends having these dramatic, amazing experiences with bulletproof coffee. And so eventually I went and studied it to see how it works, and then I made a Mormon version of bulletproof coffee, which is kind of closer to bulletproof hot chocolate. Only it didn’t taste very good. Anyway, I went back and forth and eventually over a four- or five-month period of time I figured out a way to make it amazing and I loved it. I loved all the effects the came from it. I love the clarity and mental focus and all these things. There’s a whole study and a whole bunch of stuff behind high fat diets. In fact if you’ve listened to my podcast for the last couple years, you’ve probably heard me talk a little bit about some of those things. But from a “mental ability to dominate my competitors” standpoint, I say it with a laugh. But really, for me to be able to wake up and go to work and have mental clarity for an eight-hour day, the bulletproof Mormon version, the bulletproof hot chocolate, whatever you want to call it, it helped me more than anything, any of the supplements or the things that I take. The one problem is that unlike a lot of people, I never lost weight on it. In fact, the opposite came true. Earlier this year in January I was actually 222 pounds, the heaviest I had ever been in my life. I got my bodyfat measured and I was 25.9 percent which is also the highest it had ever been. I was depressed. Because I’m loving this bulletproof coffee concept. Everyone I know is losing weight on it except for me. I’m blowing up and getting fatter and fatter and fatter, even though I love all the external benefits that came from it. So I ended up stopping it because no matter how good it made me feel I couldn’t keep gaining weight for all the obvious reasons. So I went back to more of a traditional bodybuilding diet, started losing some weight slowly and that’s kind of where I was at. And then one day my friend sent me this thing in the mail. He said, “Hey, I know you’re doing the whole bulletproof thing.” I said, “No, I’m not doing it anymore because I’m getting fat.” He’s like, “Well try this, man.” He sent me like a week’s worth of these sample packs and said, “Try this out for a week. Go back on a high-fat diet, do everything you did before and just see what happens.” And so I’m like, “All right.” I went back for a week, started taking these things. And two things happened. First off, this stuff tastes like candy. Not kidding. It tastes like somebody put a popsicle in a cup, melted it and you get to drink it. So that was awesome first off. The first time I took it was a Sunday. I was about to head out to church and hadn’t eaten breakfast yet, so I downed the stuff really quickly because he had sent it to me. Then I had a busy day at church. I didn’t get home until like 4:00 in the afternoon. I hadn’t eaten anything all day. When I got home my wife is making dinner and she’s like, “You hungry?” I was like, “I’m not. How am I not hungry? I should be starving right now. I’m not even tired.” Usually if I don’t eat during the day I’m tired. I was just like, “I feel amazing. I’ve got energy. I feel full. I don’t know what’s happening. Oh wait, I took that thing this morning.” Literally, one sample and I was sold. I called the guy up and I was like, “Ship me as much as you can.” He said, “I can’t. We’re sold out.” I’m like, “What do you mean you’re sold out?” He said, “We’re pre-launching right now. We only have X amount and it’s gone.” I was like, “Dude, I need some.” It took him about a month for him to ship me out a month’s worth. So I had four or five weeks where I remembered what it was like but I couldn’t get it. So I finally get the stuff. I start taking it again and it’s amazing. I feel the same stuff but even more so than when I was doing bulletproof stuff. It’s amazing. There’s no fat in this stuff, so you get all the benefits and the clarity and the focus and all those things without the fats. You can do the high fat diet if you want. You don’t have to. I was doing it. What was awesome is I got the benefits from it, but then what was cool for me is I started losing weight. And I found out later it’s because this stuff lowers your blood sugar levels and gets of all your cravings. A whole bunch of really good things. I looked at my weight. I went from the end of January at 222 pounds to now, just by using this magic stuff, I am right now 196. So I am down a lot of pounds. 26, 28 pounds, something like that. And my bodyfat percentage is well below 20 percent now and it’s plummeting. And I’m not really doing much different. I was working out consistently before and working out consistently now. All I did was I just added this stuff and I’m able to get more done. More focus, more energy and I’m losing weight. So I am a big fan of it. I’m not trying to sell you on MLM. I just think you need it. You’re an entrepreneur. You’re trying to make money, you’re trying to be successful. This is a tool you need. I gave it to my dad. He’s addicted to it now. Half of the Click Funnels team is on it. The other half, I don’t know if they’re waiting for it, but eventually they will. So I just wanted to let you guys know about it. Right now it is sold out again. It’s so funny. You can only buy it behind the scenes. It’s really hard to get right now. Even with that, they’re averaging $35,000 in sales a day. It’s nuts. And so I ordered six boxes a month ago and so far one of those six boxes have come. The other ones are still on backorder. So to get it is hard, but it’s going to get harder. I want you guys getting this ASAP. It’s probably going to go live in two or three months to the public. That point is just two or three months away. If I was you, I wouldn’t want to wait. I went nuts waiting six weeks. In fact, I’m nuts right now. I’ve got my kids on it right now. There’s a version that has a little bit of caffeine and a version that’s caffeine free. All my kids are on it, my wife is on it. And my kids are downing it so fast I’m almost out of it again. So anyway, I just wanted to let you guys in because this is a tool you guys need. If you’re entrepreneurs, if you’re high-performance, if you want to be more successful, you need this. So if you’re interested, this is what you’ve got to do. Again, I feel stupid because this is not an MLM pitch. It’s going to cost you $350 for month one. That will give you all the MLM crap, the info kit and all those kind of things that I don’t really care about. But the cool this is you get basically two months’ worth of product that first month. And after that I think it’s $100 or $150 a month to keep getting it, which is totally worth it, which is kind of cool. So what I recommend doing is spend $350. You get the stuff that will give you enough for two months’ worth. Just try it out and just see what happens. I promise you guys you’re going to lose weight, you’re going to feel better, you’re going to be amazing. I can’t even explain it. So if you have questions and you want me to answer a bunch of questions about it, sorry I’m not the kind of person that’s going to do that because I’m not building MLM. I’m not into that kind of stuff. I’m not recruiting you. I’m not doing anything. I’m saying if you trust my opinion on supplements as someone who takes 50-60 supplements a day, if you trust my opinion on it and you want to achieve more in a shorter period of time and you’re in, you say, “I trust Russell, I’m in.” Then I’ve got a secret thing planned out for you guys. It is for Marketing in Your Car people. I haven’t set up the page yet but I’ll set it up tonight. If you got to RussellBrunson.com/ what should we call it? We’ll call it insider. So  www.RussellBrunson.com/insider. Go there and I’ll have a little form. All you have to do on that form is put your name and your email address and say, “I’m in.” When you fill that out it’s going to send me an email. I’m going to manually go into my back office and I’m going to type in your email address. It’s going to send you an invite and then you have 24 hours to go and spend $350 for the first kit. That’s it. You’ll get the stuff. And if you don’t think it’s freaking amazing, then you’re crazy. If you do think it’s amazing, then I get it. The other thing I’m going to put on that page is I was so inspired and loved the product so much that one night after I took it I sat down and I wrote an explainer video script for these guys. And it’s not done being animated yet, but the script and the sketch is there so I’ll put it on the page. It will help you understand why the product works. So if nothing else, just go read that script. You’ll be like, “That’s pretty cool,” and you’ll see that video when it comes out in a couple months. That way you’ll get kind of the gist of what it is. If you’re in, just name, email and you’re in. I expect if you fill that form out, you need to sign up in 24 hours because your invitation will expire and that’s going to be your one shot. I’m not selling you anything. I’m not looking for fence sitters. If you’re interested in testing it out, test it out. I promise you guys will love it. So that’s the game plan. Again, what did I say? www.RussellBrunson.com/insider and I’ll have a form there tonight. My brother should post the podcast tomorrow so we’ll see these coming in. This is a very limited thing. When the site goes live, it will pull away. One of the things I’ll give you as a bonus, for anyone who signs up, what’s today’s date? I’m looking at my phone right now. Today’s date is the 6th of August. How about this, my anniversary is August 10th. So if you have ordered by August 10th through that link that I send you guys, I should get your address. If not, I’ll ask for it. I will ship you out a box of our Ignite supplement. It’s a pre-workout drink that tastes amazing. It gives you tons of energy and it’s something we use when we’re doing our hackathons. Don’t take it every day, but take it whenever you need extra energy to make it through a long all-nighter trying to get some stuff done. I’ll send you guys a free box of that. That expires August 10th, so if you guys are listening to the podcast on August 12th or any time in the future, you can’t get that bonus. But that one is good till the 10th. I’ll just get your address and I’ll ship you out a box of that for free as a gift for trusting me. And I promise you guys will love it. So that’s the game plan. That’s all I’ve got. So I apologize for pitching you guys. I don’t normally do this. It’s been 150 episodes and I’ve never done that. But it’s something that you guys want and you need. I will make money if you sign up, but that’s not why I’m doing this. I’m doing this because of how much more money you guys will make when you have more focus, mental clarity and the weight loss that you guys want. So that’s the game plan. I appreciate you guys. Have an awesome day. You can go to www.RussellBrunson.com/insider and let me know if you’re in. All right, thanks guys.

Get secret access to, what Russell considers, the #1 supplement for entrepreneurs. On this episode Russell talks about a tool he’s used the last few months to help his performance. He talks about all the benefits he has gotten from it. <ul> <li>Find out how many supplements Russell takes everyday and why that makes him a supplement expert.</li> <li>Hear what went wrong with the Bulletproof Coffee diet and why Russell needed something else.</li> <li>And find out what new supplement helped Russell drop 26 pounds in a short period of time while keeping his energy up and his hunger down.</li> </ul> So listen below to find out what awesome supplement is Russell’s new favorite. ---Transcript--- Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car. All right, everyone. So this is a special episode. I think this is the first episode that I’m going to tell you, you need to buy something. Usually I us this just as an outlet for me to talk about cool stuff and share stories and whatever. But I’ve never sold you guys anything, and I don’t really want to sell this to you either. This will make more sense in a minute, but this is a tool that I’ve been using for the last two or three months that has given me a crazy performance increase and it’s something that’s not even live yet. You’ll probably hear about it in like six months or so, but there’s a little gap in the window right now that I can let you guys in. I think there’s enough value that I’m sharing with you guys who are my faithful Marketing in Your Car listeners. It’s not even something that I’m sharing with my list right now and probably never will. Maybe I will, but I’m not for sure because there’s a reason. Okay, let me step back. This is the reason: it’s a network marketing program. I had sworn of network marketing programs forever. I’m never going to do one again for a lot of reasons. But these guys sent me this product. I took it and the results that have come from it have been nothing short of amazing. And so because of that, I want you guys on it, not because I want you in MLM, because I don’t care. Not because I want you to build a team, because I’m not building a team. None of that crap. Just because you need it. And so for some of you guys that’s going to be enough I know because you’ll take my word for it. Some of you guys might need a little more story, so I will give you a little more backstory. A lot of you guys know that I take on average anywhere from 40-60 different supplements every morning, mostly because I really enjoy taking supplements and the different effects that different ones give me. Some give me more energy, some give me more focus, some give me more different things. I’m very particular about what I put in my body. I test everything, I see what works and then things I like I stick with. So I’m also very much someone who is not big with synthetic things. I like clean, natural stuff like that. That’s some of the premise. With that I always have friends who are like, “Of all the 60 things you can take, what would be the best one?” And it’s hard because it depends on you. There’s so many different variables and aspects. What are you looking for? Are you looking for more energy? More focus? More clarity? More endurance? More creativity? There are so many different things, so it’s hard for me to just say, “Take this one or this one.” That is until now. There’s one thing I’ve been taking that I would say if I was to get rid of everything and just take one thing each day, it would be this. In fact, over the last week or so it’s all I have been taking. I’ve cut back most of my stuff. Because I want to feel the benefits of it isolated from everything else. So there’s the nerdy chemical Russell talking. So there’s the first part of the story. Second part of the story, some of you guys may have been following or have watched some of the bulletproof movement. Dave Asprey has become a friend and someone who is a hyper Click Funnels user. In fact, all of their pages outside the WordPress blog now are built inside of Click Funnels, which is exciting. He introduced the whole concept of bulletproof coffee. It blew up. It went huge. It’s been all over the news. It’s been everywhere. He wrote a really good book called The Bulletproof Diet. And I’ve got one problem with it though: I’m a Mormon. I don’t drink coffee. So I could never use it. But I kept seeing all my friends having these dramatic, amazing experiences with bulletproof coffee. And so eventually I went and studied it to see how it works, and then I made a Mormon version of bulletproof coffee, which is kind of closer to bulletproof hot chocolate. Only it didn’t taste very good. Anyway, I went back and forth and eventually over a four- or five-month period of time I figured out a way to make it amazing and I loved it. I loved all the effects the came from it. I love the clarity and mental focus and all these things. There’s a whole study and a whole bunch of stuff behind high fat diets. In fact if you’ve listened to my podcast for the last couple years, you’ve probably heard me talk a little bit about some of those things. But from a “mental ability to dominate my competitors” standpoint, I say it with a laugh. But really, for me to be able to wake up and go to work and have mental clarity for an eight-hour day, the bulletproof Mormon version, the bulletproof hot chocolate, whatever you want to call it, it helped me more than anything, any of the supplements or the things that I take. The one problem is that unlike a lot of people, I never lost weight on it. In fact, the opposite came true. Earlier this year in January I was actually 222 pounds, the heaviest I had ever been in my life. I got my bodyfat measured and I was 25.9 percent which is also the highest it had ever been. I was depressed. Because I’m loving this bulletproof coffee concept. Everyone I know is losing weight on it except for me. I’m blowing up and getting fatter and fatter and fatter, even though I love all the external benefits that came from it. So I ended up stopping it because no matter how good it made me feel I couldn’t keep gaining weight for all the obvious reasons. So I went back to more of a traditional bodybuilding diet, started losing some weight slowly and that’s kind of where I was at. And then one day my friend sent me this thing in the mail. He said, “Hey, I know you’re doing the whole bulletproof thing.” I said, “No, I’m not doing it anymore because I’m getting fat.” He’s like, “Well try this, man.” He sent me like a week’s worth of these sample packs and said, “Try this out for a week. Go back on a high-fat diet, do everything you did before and just see what happens.” And so I’m like, “All right.” I went back for a week, started taking these things. And two things happened. First off, this stuff tastes like candy. Not kidding. It tastes like somebody put a popsicle in a cup, melted it and you get to drink it. So that was awesome first off. The first time I took it was a Sunday. I was about to head out to church and hadn’t eaten breakfast yet, so I downed the stuff really quickly because he had sent it to me. Then I had a busy day at church. I didn’t get home until like 4:00 in the afternoon. I hadn’t eaten anything all day. When I got home my wife is making dinner and she’s like, “You hungry?” I was like, “I’m not. How am I not hungry? I should be starving right now. I’m not even tired.” Usually if I don’t eat during the day I’m tired. I was just like, “I feel amazing. I’ve got energy. I feel full. I don’t know what’s happening. Oh wait, I took that thing this morning.” Literally, one sample and I was sold. I called the guy up and I was like, “Ship me as much as you can.” He said, “I can’t. We’re sold out.” I’m like, “What do you mean you’re sold out?” He said, “We’re pre-launching right now. We only have X amount and it’s gone.” I was like, “Dude, I need some.” It took him about a month for him to ship me out a month’s worth. So I had four or five weeks where I remembered what it was like but I couldn’t get it. So I finally get the stuff. I start taking it again and it’s amazing. I feel the same stuff but even more so than when I was doing bulletproof stuff. It’s amazing. There’s no fat in this stuff, so you get all the benefits and the clarity and the focus and all those things without the fats. You can do the high fat diet if you want. You don’t have to. I was doing it. What was awesome is I got the benefits from it, but then what was cool for me is I started losing weight. And I found out later it’s because this stuff lowers your blood sugar levels and gets of all your cravings. A whole bunch of really good things. I looked at my weight. I went from the end of January at 222 pounds to now, just by using this magic stuff, I am right now 196. So I am down a lot of pounds. 26, 28 pounds, something like that. And my bodyfat percentage is well below 20 percent now and it’s plummeting. And I’m not really doing much different. I was working out consistently before and working out consistently now. All I did was I just added this stuff and I’m able to get more done. More focus, more energy and I’m losing weight. So I am a big fan of it. I’m not trying to sell you on MLM. I just think you need it. You’re an entrepreneur. You’re trying to make money, you’re trying to be successful. This is a tool you need. I gave it to my dad. He’s addicted to it now. Half of the Click Funnels team is on it. The other half, I don’t know if they’re waiting for it, but eventually they will. So I just wanted to let you guys know about it. Right now it is sold out again. It’s so funny. You can only buy it behind the scenes. It’s really hard to get right now. Even with that, they’re averaging $35,000 in sales a day. It’s nuts. And so I ordered six boxes a month ago and so far one of those six boxes have come. The other ones are still on backorder. So to get it is hard, but it’s going to get harder. I want you guys getting this ASAP. It’s probably going to go live in two or three months to the public. That point is just two or three months away. If I was you, I wouldn’t want to wait. I went nuts waiting six weeks. In fact, I’m nuts right now. I’ve got my kids on it right now. There’s a version that has a little bit of caffeine and a version that’s caffeine free. All my kids are on it, my wife is on it. And my kids are downing it so fast I’m almost out of it again. So anyway, I just wanted to let you guys in because this is a tool you guys need. If you’re entrepreneurs, if you’re high-performance, if you want to be more successful, you need this. So if you’re interested, this is what you’ve got to do. Again, I feel stupid because this is not an MLM pitch. It’s going to cost you $350 for month one. That will give you all the MLM crap, the info kit and all those kind of things that I don’t really care about. But the cool this is you get basically two months’ worth of product that first month. And after that I think it’s $100 or $150 a month to keep getting it, which is totally worth it, which is kind of cool. So what I recommend doing is spend $350. You get the stuff that will give you enough for two months’ worth. Just try it out and just see what happens. I promise you guys you’re going to lose weight, you’re going to feel better, you’re going to be amazing. I can’t even explain it. So if you have questions and you want me to answer a bunch of questions about it, sorry I’m not the kind of person that’s going to do that because I’m not building MLM. I’m not into that kind of stuff. I’m not recruiting you. I’m not doing anything. I’m saying if you trust my opinion on supplements as someone who takes 50-60 supplements a day, if you trust my opinion on it and you want to achieve more in a shorter period of time and you’re in, you say, “I trust Russell, I’m in.” Then I’ve got a secret thing planned out for you guys. It is for Marketing in Your Car people. I haven’t set up the page yet but I’ll set it up tonight. If you got to <a href="http://RussellBrunson.com/" rel="nofollow" target="_blank">RussellBrunson.com/</a> what should we call it? We’ll call it insider. So  <a href="http://www.russellbrunson.com/insider" rel="nofollow" target="_blank">www.RussellBrunson.com/insider</a>. Go there and I’ll have a little form. All you have to do on that form is put your name and your email address and say, “I’m in.” When you fill that out it’s going to send me an email. I’m going to manually go into my back office and I’m going to type in your email address. It’s going to send you an invite and then you have 24 hours to go and spend $350 for the first kit. That’s it. You’ll get the stuff. And if you don’t think it’s freaking amazing, then you’re crazy. If you do think it’s amazing, then I get it. The other thing I’m going to put on that page is I was so inspired and loved the product so much that one night after I took it I sat down and I wrote an explainer video script for these guys. And it’s not done being animated yet, but the script and the sketch is there so I’ll put it on the page. It will help you understand why the product works. So if nothing else, just go read that script. You’ll be like, “That’s pretty cool,” and you’ll see that video when it comes out in a couple months. That way you’ll get kind of the gist of what it is. If you’re in, just name, email and you’re in. I expect if you fill that form out, you need to sign up in 24 hours because your invitation will expire and that’s going to be your one shot. I’m not selling you anything. I’m not looking for fence sitters. If you’re interested in testing it out, test it out. I promise you guys will love it. So that’s the game plan. Again, what did I say? <a href="http://www.russellbrunson.com/insider" rel="nofollow" target="_blank">www.RussellBrunson.com/insider</a> and I’ll have a form there tonight. My brother should post the podcast tomorrow so we’ll see these coming in. This is a very limited thing. When the site goes live, it will pull away. One of the things I’ll give you as a bonus, for anyone who signs up, what’s today’s date? I’m looking at my phone right now. Today’s date is the 6th of August. How about this, my anniversary is August 10th. So if you have ordered by August 10th through that link that I send you guys, I should get your address. If not, I’ll ask for it. I will ship you out a box of our Ignite supplement. It’s a pre-workout drink that tastes amazing. It gives you tons of energy and it’s something we use when we’re doing our hackathons. Don’t take it every day, but take it whenever you need extra energy to make it through a long all-nighter trying to get some stuff done. I’ll send you guys a free box of that. That expires August 10th, so if you guys are listening to the podcast on August 12th or any time in the future, you can’t get that bonus. But that one is good till the 10th. I’ll just get your address and I’ll ship you out a box of that for free as a gift for trusting me. And I promise you guys will love it. So that’s the game plan. That’s all I’ve got. So I apologize for pitching you guys. I don’t normally do this. It’s been 150 episodes and I’ve never done that. But it’s something that you guys want and you need. I will make money if you sign up, but that’s not why I’m doing this. I’m doing this because of how much more money you guys will make when you have more focus, mental clarity and the weight loss that you guys want. So that’s the game plan. I appreciate you guys. Have an awesome day. You can go to <a href="http://www.russellbrunson.com/insider" rel="nofollow" target="_blank">www.RussellBrunson.com/insider</a> and let me know if you’re in. All right, thanks guys.

What’s My #1 Supplement Of All Time…

A glimpse behind the vision of what Clickfunnels is becoming. On today’s episode Russell talks about the new updates to Clickfunnels and future updates that will come to make Clickfunnels better and better. Here are a few things to listen for in this episode:  Find out some of the new features coming out on Clickfunnels. Hear about some of the future features that will be coming eventually. And find out what Russell’s prediction is for how many people in the industry will eventually be using Clickfunnels.  So listen below to find out some cool Clickfunnels features that you will soon be able to enjoy. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car! All right, so that intro’s a little weird, I’m not going to lie, but I got have some kind of pattern interrupt. I say the same thing every morning, so there you go. I hope you guys are doing amazing today. It is Monday as of when I’m recording this. I know maybe, who knows when you’re listening to this. Monday I’m recording it and on Wednesday we start our pre-launch for Click Funnels 2.0, which I am insanely excited by, and nervous, and everything all wrapped up into one. It’s crazy, like I’m sure any of you guys that have been listening for a while know a lot of the stories but we launched Click Funnels about a year ago and in that year it’s grown like nothing I’ve ever dreamt of. People are adopting it and it’s so exciting. We didn’t want to sit on our, what do they say? Sit on your laurels or sit back and just sit there, we wanted to continue to improve, and make this thing better, and make it what I would have dreamt of. It’s funny, I think it was … What’s his name? Henry Ford or something; I think I might have mentioned this in another podcast, too, but he said something like, “If I would have asked my customers what I wanted, they would have told me they wanted a faster horse.” I felt like when we first came out with Click Funnels that’s what people thought it was. It’s like, “Oh, it’s like LeadPages, you can move things around.” We’re like, “No, that’s a piece of it, that’s not the vision; the vision is so much bigger.” The vision that I know Todd and Dylan and I had when we first launched the company was so much bigger. The question was not like, “How do we make a better LeadPages, or better Unbounce, or whatever you want to say?” At the time when we launched Click Funnels was it was in the midst. Todd was coding Click Funnels while we were launching Neuracel. The Neuracel project, obviously, as you guys know did really well but, man, it took a lot of people, and time, and effort, and every little change was like a nightmare. For me, when I was building this, like my dream is where I can just not have to have all these people here doing this stuff. Where I can just log in, and drag, and drop, and move things. At first, it was funny because we had the vision from day one that it wasn’t just going to be one software program. It was 3 things, it was Click Funnels, Backpack, and Actionetics. In fact we owned Actionetics, Todd started developing that way before Click Funnels was even a dream. It’s been a long, long, long time in the making and most people don’t know that. They think it’s, “Oh, we just added these new things.”  It’s like, “No, Todd spent 5 or 6 years building Actionetics the first time around and then having to re-code it to bring it into Click Funnels.” It was very well thought through and thought out. The vision, in fact, we had explainer videos done for both of those before we ever launched Click Funnels. It’s not something where we’re just trying to, “Oh what should we do?” It’s been part of the vision from day one. In fact, for me, and I know for Todd and Dylan, I think, that it’s been very frustrating to like, “Everyone’s loving Click Funnels.” It’s like, “Yeah, but it’s not done yet, it’s not complete, it’s not what we know it’s going to be.” We know what the vision is and that’s what we’re so excited share with you and with everybody and it wasn’t quite there yet. What’s exciting about this launch is that this will be, the complete product, will be released during this launch. You guys will have access to Click Funnels, Backpack, and Actionetics. We’re calling it the Etison Suite. Etison’s the name of our company by the way. Etison, E-T-I-S-O-N, it’s like Thomas Edison and Tesla mixed together, so it’s Etison. It’s the full Etison Suite. What makes me nervous is releasing 2 new huge … An affiliate platform and basically an email auto-responder that does a million things more, at one time is scary. I know that at first we’ve had to do, on purpose, we can’t launch all the features at once because it would just be a nightmare, so we’re rolling out with minimum viable product. Not so much that other things aren’t done but because we need to make sure that’s perfect. People will get in there and we’ll start seeing the little bugs, and tweaks, and changes we need to make. We’ll scramble as quick as we can to make those things more and more solid. From there, over the next year or 2 years, 3 years we’ll keep adding and building upon those things. The nice thing on our side that I’m excited for is that the product will be done. It won’t be like, “Okay, what’s the next thing we’re going to build? It’s like, “That is the product, that is the vision.” Now, it’s like how do we take that, make it more stable, make it faster, make better? In fact Todd did updates this weekend where, and this is kind of geeky-nerdy, and probably doesn’t make sense to all of us, including me, but the pages load-time went from 500 milliseconds to 1/20 of that or something like that. Like .15 or something, so you guys probably didn’t notice that but this weekend your page loads went up 5 times faster because of little things he’s doing like that. That’s the vision that, moving forward over the next 12 months is just making things faster, better, stronger, more reliable, and incrementally adding little things. As opposed to like right now we’re tripling what the product is. So that’s exciting. The only other big thing that’s coming out is the Market Place, which we have a different dev team building that out and it’s almost done, as well. When that’s done, on our side it’s going to be now just making that better, and better, and better as opposed to building out new things. I’m excited and I know you’re probably excited and just wanted to share it with you guys. That was it, nothing else to really share other than that’s where we’re at. I hope for you and your company it’s the same way. Getting feedback from people is one thing, but I hope you have a vision of what you’re trying to accomplish and where you’re trying to go. A vision that’s bigger than most people can even contemplate because that’s where greatness, I think, comes from is really knowing where you want to be. Typically, it’s you want to get there for your own reasons, your own business. It’s interesting I was talking to Jason O’Neil, one of our inner circle members who’s crushing it right now and it’s just fun. He built this software program and he said something that was really cool to me, he said, “All it is I built exactly what I wanted and now everybody’s buying it.” I think he said he’s up to 30 grand a month in recurring from this software and it’s just like it’s awesome. I’m so proud of him, it’s so fun to see. That’s what it is he built it for himself and by doing that it’s become something everybody else is adopting. Same thing, Click Funnels, we built it for ourselves. We built it because we didn’t want to have another Neuracel where it took us 2 months to launch and then a year of optimizations. It could have been done in a weekend and that’s what we’ve done. Anyway, I hope you guys love it all, I hope that you’re patient as you get it because there are going to be little hiccups, and issues, and little things. It won’t be perfect at first, but it will be perfect soon and that’s the game plan, the goal. I foresee that in the future, in a year from now, the majority of people in our market will be using it for everything. For email, for their affiliate programs, for their pages, their shopping cart. I’ve seen the future of where they’re going. I’ve seen the dashboards like some of the new Click Funnels dashboards that won’t be immediately, but as we keep developing this into more and more of full blown CRM you’ll be able to see … Oh, it’s just exciting, it’s awesome. The visibility you’ll be able to get from your customers which was never possible before now. I tried for 12 years to be able to see an accurate lifetime value of one of my customers and it was impossible. Where now, with Click Funnels it will be just one of the stats you see; which is the power of having everything in the same ecosystem. We’re able to see everything, able to see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit. It’s just, it’s amazing. Appreciate you guys, appreciate you believing in the vision, appreciate you being part of it, and we’ll keep making it better and better for you. Like I said, just as it comes out, just know there’s going to be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us and in a year from now you look back thinking, “Wow, I cannot believe what’s been accomplished in the last 12 months.” That’s what we’re saying and other people are saying about Click Funnels in the first 12 months. We’re just going to keep on trying to make it better. Appreciate all you guys. Have an amazing day and we will talk soon.

A glimpse behind the vision of what Clickfunnels is becoming. On today’s episode Russell talks about the new updates to Clickfunnels and future updates that will come to make Clickfunnels better and better. Here are a few things to listen for in this episode: <ul> <li>Find out some of the new features coming out on Clickfunnels.</li> <li>Hear about some of the future features that will be coming eventually.</li> <li>And find out what Russell’s prediction is for how many people in the industry will eventually be using Clickfunnels.</li> </ul> So listen below to find out some cool Clickfunnels features that you will soon be able to enjoy. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car! All right, so that intro’s a little weird, I’m not going to lie, but I got have some kind of pattern interrupt. I say the same thing every morning, so there you go. I hope you guys are doing amazing today. It is Monday as of when I’m recording this. I know maybe, who knows when you’re listening to this. Monday I’m recording it and on Wednesday we start our pre-launch for Click Funnels 2.0, which I am insanely excited by, and nervous, and everything all wrapped up into one. It’s crazy, like I’m sure any of you guys that have been listening for a while know a lot of the stories but we launched Click Funnels about a year ago and in that year it’s grown like nothing I’ve ever dreamt of. People are adopting it and it’s so exciting. We didn’t want to sit on our, what do they say? Sit on your laurels or sit back and just sit there, we wanted to continue to improve, and make this thing better, and make it what I would have dreamt of. It’s funny, I think it was … What’s his name? Henry Ford or something; I think I might have mentioned this in another podcast, too, but he said something like, “If I would have asked my customers what I wanted, they would have told me they wanted a faster horse.” I felt like when we first came out with Click Funnels that’s what people thought it was. It’s like, “Oh, it’s like LeadPages, you can move things around.” We’re like, “No, that’s a piece of it, that’s not the vision; the vision is so much bigger.” The vision that I know Todd and Dylan and I had when we first launched the company was so much bigger. The question was not like, “How do we make a better LeadPages, or better Unbounce, or whatever you want to say?” At the time when we launched Click Funnels was it was in the midst. Todd was coding Click Funnels while we were launching Neuracel. The Neuracel project, obviously, as you guys know did really well but, man, it took a lot of people, and time, and effort, and every little change was like a nightmare. For me, when I was building this, like my dream is where I can just not have to have all these people here doing this stuff. Where I can just log in, and drag, and drop, and move things. At first, it was funny because we had the vision from day one that it wasn’t just going to be one software program. It was 3 things, it was Click Funnels, Backpack, and Actionetics. In fact we owned Actionetics, Todd started developing that way before Click Funnels was even a dream. It’s been a long, long, long time in the making and most people don’t know that. They think it’s, “Oh, we just added these new things.”  It’s like, “No, Todd spent 5 or 6 years building Actionetics the first time around and then having to re-code it to bring it into Click Funnels.” It was very well thought through and thought out. The vision, in fact, we had explainer videos done for both of those before we ever launched Click Funnels. It’s not something where we’re just trying to, “Oh what should we do?” It’s been part of the vision from day one. In fact, for me, and I know for Todd and Dylan, I think, that it’s been very frustrating to like, “Everyone’s loving Click Funnels.” It’s like, “Yeah, but it’s not done yet, it’s not complete, it’s not what we know it’s going to be.” We know what the vision is and that’s what we’re so excited share with you and with everybody and it wasn’t quite there yet. What’s exciting about this launch is that this will be, the complete product, will be released during this launch. You guys will have access to Click Funnels, Backpack, and Actionetics. We’re calling it the Etison Suite. Etison’s the name of our company by the way. Etison, E-T-I-S-O-N, it’s like Thomas Edison and Tesla mixed together, so it’s Etison. It’s the full Etison Suite. What makes me nervous is releasing 2 new huge … An affiliate platform and basically an email auto-responder that does a million things more, at one time is scary. I know that at first we’ve had to do, on purpose, we can’t launch all the features at once because it would just be a nightmare, so we’re rolling out with minimum viable product. Not so much that other things aren’t done but because we need to make sure that’s perfect. People will get in there and we’ll start seeing the little bugs, and tweaks, and changes we need to make. We’ll scramble as quick as we can to make those things more and more solid. From there, over the next year or 2 years, 3 years we’ll keep adding and building upon those things. The nice thing on our side that I’m excited for is that the product will be done. It won’t be like, “Okay, what’s the next thing we’re going to build? It’s like, “That is the product, that is the vision.” Now, it’s like how do we take that, make it more stable, make it faster, make better? In fact Todd did updates this weekend where, and this is kind of geeky-nerdy, and probably doesn’t make sense to all of us, including me, but the pages load-time went from 500 milliseconds to 1/20 of that or something like that. Like .15 or something, so you guys probably didn’t notice that but this weekend your page loads went up 5 times faster because of little things he’s doing like that. That’s the vision that, moving forward over the next 12 months is just making things faster, better, stronger, more reliable, and incrementally adding little things. As opposed to like right now we’re tripling what the product is. So that’s exciting. The only other big thing that’s coming out is the Market Place, which we have a different dev team building that out and it’s almost done, as well. When that’s done, on our side it’s going to be now just making that better, and better, and better as opposed to building out new things. I’m excited and I know you’re probably excited and just wanted to share it with you guys. That was it, nothing else to really share other than that’s where we’re at. I hope for you and your company it’s the same way. Getting feedback from people is one thing, but I hope you have a vision of what you’re trying to accomplish and where you’re trying to go. A vision that’s bigger than most people can even contemplate because that’s where greatness, I think, comes from is really knowing where you want to be. Typically, it’s you want to get there for your own reasons, your own business. It’s interesting I was talking to Jason O’Neil, one of our inner circle members who’s crushing it right now and it’s just fun. He built this software program and he said something that was really cool to me, he said, “All it is I built exactly what I wanted and now everybody’s buying it.” I think he said he’s up to 30 grand a month in recurring from this software and it’s just like it’s awesome. I’m so proud of him, it’s so fun to see. That’s what it is he built it for himself and by doing that it’s become something everybody else is adopting. Same thing, Click Funnels, we built it for ourselves. We built it because we didn’t want to have another Neuracel where it took us 2 months to launch and then a year of optimizations. It could have been done in a weekend and that’s what we’ve done. Anyway, I hope you guys love it all, I hope that you’re patient as you get it because there are going to be little hiccups, and issues, and little things. It won’t be perfect at first, but it will be perfect soon and that’s the game plan, the goal. I foresee that in the future, in a year from now, the majority of people in our market will be using it for everything. For email, for their affiliate programs, for their pages, their shopping cart. I’ve seen the future of where they’re going. I’ve seen the dashboards like some of the new Click Funnels dashboards that won’t be immediately, but as we keep developing this into more and more of full blown CRM you’ll be able to see … Oh, it’s just exciting, it’s awesome. The visibility you’ll be able to get from your customers which was never possible before now. I tried for 12 years to be able to see an accurate lifetime value of one of my customers and it was impossible. Where now, with Click Funnels it will be just one of the stats you see; which is the power of having everything in the same ecosystem. We’re able to see everything, able to see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit. It’s just, it’s amazing. Appreciate you guys, appreciate you believing in the vision, appreciate you being part of it, and we’ll keep making it better and better for you. Like I said, just as it comes out, just know there’s going to be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us and in a year from now you look back thinking, “Wow, I cannot believe what’s been accomplished in the last 12 months.” That’s what we’re saying and other people are saying about Click Funnels in the first 12 months. We’re just going to keep on trying to make it better. Appreciate all you guys. Have an amazing day and we will talk soon.

Clickfunnels 2.0: The Future

If you’ve ever thought that procrastinating was bad…listen to this now. In this episode Russell talks about mastering the fine art of procrastination. He talks about how procrastinating can actually help you get things done faster. Here are some fun things to listen for in today’s episode:  Why Russell says it’s okay to procrastinate. How Russell used his procrastination skills to graduate from college. And why procrastinating means you have pressure and a timeline that forces you to get things done quickly, and as long as you do it the right way, its an awesome tool.  So listen below to find out how you can be an expert procrastinator like Russell. ---Transcript--- Good morning everybody and welcome to marketing your car. All right, so the title of this podcast is one that I think is going to get met with some opposition, so it’s Mastering the Fine Art of Procrastination. We’ve always been told throughout our lives that we shouldn’t be procrastinating, like, “Don’t procrastinate. Don’t procrastinate.” We should be planning ahead and preparing and all these things. I agree to that to a point, but I also think that procrastination, if done correctly, will increase your productivity and help you to focus on just those things that are actually important. That is the title of this podcast. One of the reasons why is, in about 6 hours from now I am boarding a plane to fly on a weeklong trip to New Zealand, Australia, and then Phoenix. It was funny because I had people on Friday at the office like, “Hey, so you started packing yet?” I’m like, “No.” They’re like, “Oh, ho, ho, like you’re probably going to wait until Sunday to pack huh?” I’m like, “No, I’m going to wait until Monday to pack. I’m not leaving until Monday.” Some of you guys are probably thinking, “You probably packed this morning before you head into the office, right Russell?” I’m like, “No! My flight doesn’t leave for 6 hours, why would I start packing right now?” Okay, there’s some law, and I don’t know who’s the law is, Parato or some dude, I don’t think its Prato though, some dude. He’s got a law that basically says, “However much time you have to complete something, somehow magically, you will fill all that time up.” This is the problem with planners, they will say, “Hey, I’m leaving on a trip in a month,” and so for an entire month they will start packing. They waste so much time and energy and effort on the packing process that somehow they fill up the entire time with packing, and then they’ve wasted all that time. I want to do the opposite. I know that to pack, if I focus really, really hard, I’m looking at maybe 30 minutes. If I started packing on Friday, I’m looking at like probably 30-40 minutes on Friday and 30-40 minutes on Saturday, and 30-40 minutes on Sunday. Then today is when I’m actually flying out, I’m going to sit down and spend another 30 minutes making sure I have everything, right. I could have just done that once, but because I was planning I felt this desire to fill up space and time with all this crap that doesn’t even matter. This is probably why I struggled at school because it was always my philosophy in school where in school I think there’s … I think it is good to study a head of time, I probably would have remembered things better if I did. I did graduate from college, so my mom is proud of that. This is what I did. This is how I graduated college. All the entire semester long I would focus on wrestling and on dating girls and then we’d have final week. My first year was at BYU and they have this really cool thing called the testing center, and you could schedule out your finals any day you want. I’d like, Monday is my math final, Tuesday is science, Wednesday is whatever and I would take the final at the very end of the day. What I would do is on those days I’d wake up at like 6:00 in the morning, I would go down in the basement of my dorms and there was these little tiny room, and I’d lock myself in the room, I’d read the entire book in a day. Then I would go in and take the test. While all this cool stuff was on the top of my head, I would take the test and then 3 minutes later it was gone. I just deleted it, didn’t need it anymore. Boom, gone and I graduated that way. Okay. Again, I say that with a caveat knowing that had I been trying to learn something that I needed to know, that’s not the right way to do it, but to pass a test that is the right way to do it. Now, I could have studied for the entire semester and wasted who knows how many hours, where instead I was wrestling and focusing on girls where I think college, most people’s minds should be. I don’t know, that’s maybe my opinion, maybe it’s misguided, but I think it’s true. One of my friends the other day came over to the wrestling at the wrestling room and he was talking about cutting weight. He cuts weight over a 2-3 week period of time, which I think is insane, because now for 2 or 3 weeks your body is going through this stress and this pain and this anxiety and all of the mental things that come with not eating. When I cut weight, I was losing 20-25 pounds every single week, week in and week out for an entire college and high school career. At first, I would spend a week trying to cut weight and when I found out I was miserable and angry and hungry and thirsty for a week. I figured out that if I wait 24 hours from match, start my weight cutting, I would kill myself for 24 hours and it sucked. It was so much pain. I was thirsty. I was hungry. I was tired. I was angry, but I only felt those feelings for 24 hours as opposed to an entire week. Then when I got on the mat, I’d eat and I was back to normal and I could compete because for an entire week I felt good. I felt strong. I felt energy. I felt amazing. For me, I think that there is a place and a time for procrastination. I think a lot of you guys plan so much that nothing ever gets done. I would say stop planning, figure out the least possible time it’s going to take to do something, set a launch date and go because when you do that … It’s interesting, when we launched ClickFunnels or any of the things that we’ve rolled out, anything in the last, man, 12 years of doing this, we always pick a date, like this is our launch date. For us, we send out packages to our joint venture partners. We’re letting the world know so that that way that date is hard coded, you can’t change it even if you wanted to. That’s step 1. Now that date’s hard coded and I don’t push it out 6 months, I push it out 3 weeks so that I have this pressure, this timeline that makes me get things done. It’s funny, we’ve had launches where we push things out 3 months, and then like 3 weeks, and then 3 days, and somehow magically everything gets done no matter what. I’m like, “How come this one took 3 days instead of 3 months?” That’s because I allowed 3 months for it. Somehow you are able to fill up time with all this crap because the time is there. Again, that’s that one dudes law, some old dude, I think he’s dead now. That was his law, however much time you have, you’re going to fill it up with crap. If you understand how to master procrastination, use it as a tool, you can reverse engineer how much time you think it actually is going to take, set the hard deadline, and then just do those things you have to get done. It’s funny, in every one of our launches, we get down to crunch time, it’s an hour before launch and we start cutting things, “Hey, can’t get that done. Can’t get that done. Can’t get that done.” Boom, and then we end up with the minimum viable product that we need to actually make money, and wow, holy cow, we actually make money. Where otherwise, if I had have pushed that out 6 months, we keep adding things, and changing things, and tweaking things, and modifying things and waiting for it to be perfect and we never make any money. What I’m doing for you guys is twofold, one is I’m giving you guys the a-okay that it’s okay to procrastinate because I know that for your entire life you’ve been told that it’s a bad, evil, horrible thing. That’s gift number one. Number two is you only are allowed to have that gift if you use it correctly because if you do use it correctly, you will be able to leverage it to get so much more stuff done. In fact, one of my major projects for my personal self is to start mastering procrastination on a daily basis. Right now, I go into the office and I work 8 hours a day because that’s how people do it and you go in there and you work all day. I just do that because … It’s funny because I always have stuff to do, I never run out. I’m not like the typical … Anyway, I won’t make fun of employees, but typical employees who come in and they work, they hang out, they talk. Not for me, I’m like the second I walk in the door, to the second I’m out, it’s hard core, 100% the entire time. I’m filling up my time, but what interesting is that I fill up that time because the time’s there. For example, today, my flight leaves in 6 hours. I’m headed to the office at 10:00, 11, 12, 1. I’ve got 2 hours and I’ve got a 30 minute call with our coaching client’s rep, so I’ve got 2 1/2 hours. In the next 2 1/2 hours, I will get done as much, if not more, than I would in a typical 8 hour day. For me, I’m thinking, how do I start mastering this procrastination better? What if, instead of working 8 hour days, instead of coming in at 9:00 in the morning, what if I came in at 3:00 in the afternoon. I still leave at the exact same time, but magically I’ve got less time, so therefore I get the exact same amount of stuff done. It’s really weird how that works. I hope that helps. I hope that it helps you see my mindset of how things work. For those of you guys who are planners, those of you guys who are probably A students in school who would study for test for months on end, this is probably going to make you feel really anxious and nervous and you’re going to hate it. For those of you guys who are entrepreneurs, who are the B and C and maybe D students, or some of you guys probably didn’t go, this will probably be a gift in thinking, “Wow, it’s actually okay to procrastinate especially when I use it as a super power.” There is a right way and a wrong way to do it. Now, procrastinating just to push things off until mañana and then keep pushing it forever is not what I’m talking about. I’m talking about setting a hard date and then procrastinating things so that you can just get the most out of every single hour. That’s the game plan. I am getting in the office 2 hours to rock and roll. When that’s done, I’ve got 30 minutes to do my call, heading home and then I will start my pack. 30 minutes after my pack is done, my kids will be home, and I will play with my kids one last time before I jump on a plane. That, my friends, is the right way to procrastinate. All right, hope you guys have an amazing day. I’m going be broadcasting to you guys from around the world over the next week, so I’ll say, “Hi,” from New Zealand, from Australia, and Phoenix. I know that’s not very exotic, but that’s the last place my trip takes me this week. It’ll be fun. I should be on Periscope. I should be on podcast. I’m going to be having some fun with you guys, showing you guys the world. Tune in and I will talk to you guys all again soon. Thanks everybody.

If you’ve ever thought that procrastinating was bad…listen to this now. In this episode Russell talks about mastering the fine art of procrastination. He talks about how procrastinating can actually help you get things done faster. Here are some fun things to listen for in today’s episode: <ul> <li>Why Russell says it’s okay to procrastinate.</li> <li>How Russell used his procrastination skills to graduate from college.</li> <li>And why procrastinating means you have pressure and a timeline that forces you to get things done quickly, and as long as you do it the right way, its an awesome tool.</li> </ul> So listen below to find out how you can be an expert procrastinator like Russell. ---Transcript--- Good morning everybody and welcome to marketing your car. All right, so the title of this podcast is one that I think is going to get met with some opposition, so it’s Mastering the Fine Art of Procrastination. We’ve always been told throughout our lives that we shouldn’t be procrastinating, like, “Don’t procrastinate. Don’t procrastinate.” We should be planning ahead and preparing and all these things. I agree to that to a point, but I also think that procrastination, if done correctly, will increase your productivity and help you to focus on just those things that are actually important. That is the title of this podcast. One of the reasons why is, in about 6 hours from now I am boarding a plane to fly on a weeklong trip to New Zealand, Australia, and then Phoenix. It was funny because I had people on Friday at the office like, “Hey, so you started packing yet?” I’m like, “No.” They’re like, “Oh, ho, ho, like you’re probably going to wait until Sunday to pack huh?” I’m like, “No, I’m going to wait until Monday to pack. I’m not leaving until Monday.” Some of you guys are probably thinking, “You probably packed this morning before you head into the office, right Russell?” I’m like, “No! My flight doesn’t leave for 6 hours, why would I start packing right now?” Okay, there’s some law, and I don’t know who’s the law is, Parato or some dude, I don’t think its Prato though, some dude. He’s got a law that basically says, “However much time you have to complete something, somehow magically, you will fill all that time up.” This is the problem with planners, they will say, “Hey, I’m leaving on a trip in a month,” and so for an entire month they will start packing. They waste so much time and energy and effort on the packing process that somehow they fill up the entire time with packing, and then they’ve wasted all that time. I want to do the opposite. I know that to pack, if I focus really, really hard, I’m looking at maybe 30 minutes. If I started packing on Friday, I’m looking at like probably 30-40 minutes on Friday and 30-40 minutes on Saturday, and 30-40 minutes on Sunday. Then today is when I’m actually flying out, I’m going to sit down and spend another 30 minutes making sure I have everything, right. I could have just done that once, but because I was planning I felt this desire to fill up space and time with all this crap that doesn’t even matter. This is probably why I struggled at school because it was always my philosophy in school where in school I think there’s … I think it is good to study a head of time, I probably would have remembered things better if I did. I did graduate from college, so my mom is proud of that. This is what I did. This is how I graduated college. All the entire semester long I would focus on wrestling and on dating girls and then we’d have final week. My first year was at BYU and they have this really cool thing called the testing center, and you could schedule out your finals any day you want. I’d like, Monday is my math final, Tuesday is science, Wednesday is whatever and I would take the final at the very end of the day. What I would do is on those days I’d wake up at like 6:00 in the morning, I would go down in the basement of my dorms and there was these little tiny room, and I’d lock myself in the room, I’d read the entire book in a day. Then I would go in and take the test. While all this cool stuff was on the top of my head, I would take the test and then 3 minutes later it was gone. I just deleted it, didn’t need it anymore. Boom, gone and I graduated that way. Okay. Again, I say that with a caveat knowing that had I been trying to learn something that I needed to know, that’s not the right way to do it, but to pass a test that is the right way to do it. Now, I could have studied for the entire semester and wasted who knows how many hours, where instead I was wrestling and focusing on girls where I think college, most people’s minds should be. I don’t know, that’s maybe my opinion, maybe it’s misguided, but I think it’s true. One of my friends the other day came over to the wrestling at the wrestling room and he was talking about cutting weight. He cuts weight over a 2-3 week period of time, which I think is insane, because now for 2 or 3 weeks your body is going through this stress and this pain and this anxiety and all of the mental things that come with not eating. When I cut weight, I was losing 20-25 pounds every single week, week in and week out for an entire college and high school career. At first, I would spend a week trying to cut weight and when I found out I was miserable and angry and hungry and thirsty for a week. I figured out that if I wait 24 hours from match, start my weight cutting, I would kill myself for 24 hours and it sucked. It was so much pain. I was thirsty. I was hungry. I was tired. I was angry, but I only felt those feelings for 24 hours as opposed to an entire week. Then when I got on the mat, I’d eat and I was back to normal and I could compete because for an entire week I felt good. I felt strong. I felt energy. I felt amazing. For me, I think that there is a place and a time for procrastination. I think a lot of you guys plan so much that nothing ever gets done. I would say stop planning, figure out the least possible time it’s going to take to do something, set a launch date and go because when you do that … It’s interesting, when we launched ClickFunnels or any of the things that we’ve rolled out, anything in the last, man, 12 years of doing this, we always pick a date, like this is our launch date. For us, we send out packages to our joint venture partners. We’re letting the world know so that that way that date is hard coded, you can’t change it even if you wanted to. That’s step 1. Now that date’s hard coded and I don’t push it out 6 months, I push it out 3 weeks so that I have this pressure, this timeline that makes me get things done. It’s funny, we’ve had launches where we push things out 3 months, and then like 3 weeks, and then 3 days, and somehow magically everything gets done no matter what. I’m like, “How come this one took 3 days instead of 3 months?” That’s because I allowed 3 months for it. Somehow you are able to fill up time with all this crap because the time is there. Again, that’s that one dudes law, some old dude, I think he’s dead now. That was his law, however much time you have, you’re going to fill it up with crap. If you understand how to master procrastination, use it as a tool, you can reverse engineer how much time you think it actually is going to take, set the hard deadline, and then just do those things you have to get done. It’s funny, in every one of our launches, we get down to crunch time, it’s an hour before launch and we start cutting things, “Hey, can’t get that done. Can’t get that done. Can’t get that done.” Boom, and then we end up with the minimum viable product that we need to actually make money, and wow, holy cow, we actually make money. Where otherwise, if I had have pushed that out 6 months, we keep adding things, and changing things, and tweaking things, and modifying things and waiting for it to be perfect and we never make any money. What I’m doing for you guys is twofold, one is I’m giving you guys the a-okay that it’s okay to procrastinate because I know that for your entire life you’ve been told that it’s a bad, evil, horrible thing. That’s gift number one. Number two is you only are allowed to have that gift if you use it correctly because if you do use it correctly, you will be able to leverage it to get so much more stuff done. In fact, one of my major projects for my personal self is to start mastering procrastination on a daily basis. Right now, I go into the office and I work 8 hours a day because that’s how people do it and you go in there and you work all day. I just do that because … It’s funny because I always have stuff to do, I never run out. I’m not like the typical … Anyway, I won’t make fun of employees, but typical employees who come in and they work, they hang out, they talk. Not for me, I’m like the second I walk in the door, to the second I’m out, it’s hard core, 100% the entire time. I’m filling up my time, but what interesting is that I fill up that time because the time’s there. For example, today, my flight leaves in 6 hours. I’m headed to the office at 10:00, 11, 12, 1. I’ve got 2 hours and I’ve got a 30 minute call with our coaching client’s rep, so I’ve got 2 1/2 hours. In the next 2 1/2 hours, I will get done as much, if not more, than I would in a typical 8 hour day. For me, I’m thinking, how do I start mastering this procrastination better? What if, instead of working 8 hour days, instead of coming in at 9:00 in the morning, what if I came in at 3:00 in the afternoon. I still leave at the exact same time, but magically I’ve got less time, so therefore I get the exact same amount of stuff done. It’s really weird how that works. I hope that helps. I hope that it helps you see my mindset of how things work. For those of you guys who are planners, those of you guys who are probably A students in school who would study for test for months on end, this is probably going to make you feel really anxious and nervous and you’re going to hate it. For those of you guys who are entrepreneurs, who are the B and C and maybe D students, or some of you guys probably didn’t go, this will probably be a gift in thinking, “Wow, it’s actually okay to procrastinate especially when I use it as a super power.” There is a right way and a wrong way to do it. Now, procrastinating just to push things off until mañana and then keep pushing it forever is not what I’m talking about. I’m talking about setting a hard date and then procrastinating things so that you can just get the most out of every single hour. That’s the game plan. I am getting in the office 2 hours to rock and roll. When that’s done, I’ve got 30 minutes to do my call, heading home and then I will start my pack. 30 minutes after my pack is done, my kids will be home, and I will play with my kids one last time before I jump on a plane. That, my friends, is the right way to procrastinate. All right, hope you guys have an amazing day. I’m going be broadcasting to you guys from around the world over the next week, so I’ll say, “Hi,” from New Zealand, from Australia, and Phoenix. I know that’s not very exotic, but that’s the last place my trip takes me this week. It’ll be fun. I should be on Periscope. I should be on podcast. I’m going to be having some fun with you guys, showing you guys the world. Tune in and I will talk to you guys all again soon. Thanks everybody.

Mastering The Fine Art Of Procrastination

It’s 4:30 in the morning, what time is it for you?… On this episode Russell talks about being willing to do what others aren’t willing to do and how that will help you be the best. Here are some cool things to listen for in today’s episode:  How Russell became the best when he was a wrestler. And why if you are not willing to put in extra time and effort someone else will be and then you will miss out on something great.  So listen below to find out why you need to be willing to work hard when others aren’t in order to be the best. ---Transcript--- Hey everyone! This is Russell, and I’ll welcome you to a super late night — or maybe a very early morning Marketing In Your Car. Hey everyone. It’s about 4:30 in the morning, and I’m driving home from the office. And you may be wondering, “Why in the world, Russell, are you up at 4:30 in the morning?” And the reason is because I did a webinar tonight with a group from Australia, and so I wanted to serve them at their time zone, and so I went in super late tonight into the webinar and just kind of got done, and I’m about to crash and fall asleep. I hope I don’t wreck on the way home. [Laughter] If I do, and you guys hear this, let my wife know I’m on the side of the road. No, just joking, but anyway I had a lot of fun with it, and today was a crazy day. I don’t like bragging about numbers or talking about numbers. But one of the most — one of the biggest money days in our business, which is cool because we didn’t even have a product launch. I did three webinars, which was kind of fun and wears you out, obviously, and then we had a huge coaching deal come through. We’ve been working on it for almost a year now, and anyway, it’s crazy. I mean, we literally did more today than we did last January as a whole, which is really cool, so exciting times, fun things are happening. But what I want to talk to you guys about tonight, and hopefully, I hope this is kind of coherent. I have no idea if it will or won’t be, but we will find out when we see the transcripts later, right? So, and by the way, if you guys don’t know, we’ve got a MarketingInYourCar.com where now you can see, get all episodes there as well as the transcripts. So that’s a gift we gave out you guys as well, so MarketingInYourCar.com, check it out. What I want to talk about today is, I want to talk to you about being willing to do what other people aren’t willing to do. You know, when I was growing up I was a wrestler, as a lot of you guys know, and I wanted to be the best. And I remember that, you know, I would wrestle at my high school. In high school, we’d go through our wrestling practice and everyone would go home, and when everybody went home my dad would get off work and he would come over, and I’d do another two-hour wrestling practice with him every single night. And I remember during the off season, while everyone was out, goofing off and hanging out, I would go to freestyle, and I’d go to Greco, and I’d go to these other practices, and during an off season I would typically… Like, in the typical high school season you’d get about 40 matches, and during the off season, during freestyle and Greco, I’d on average get about 80 more matches. I’d get two seasons in while everyone else was slacking off and goofing off and having fun, and I remember one day my dad told me, he said that a coach could take a kid about… he could take a kid so far. He’d hold his hands “about this far, a coach can take a kid.” But he said, “But it takes something special. It takes someone willing to go beyond that to get to the next level.” And he used to say it to me all the time, and I remember thinking about that, thinking, “You know, like if I go home when everybody else goes home, I’m going to be as good as everybody else, and if I want the edge, if I want to be better than everyone else, I’ve got to be willing to do things other people aren’t willing to do. “I’ve got to be willing to do a second wrestling practice when everyone else is at home, eating dinner. I’ve got to be willing to go and during the summer when everyone else is goofing off and having fun, put in two more seasons.” Because I wanted to be the best, and I think about that now with this, with today, it’s 4:30 in the morning. I woke up this morning at about 6:00, I think, to do my three: I had a early morning webinar, afternoon webinar, and nighttime webinar, and as well as a whole bunch of other crazy things as well, spending three hours with my kids tonight, time with my wife and everything else. And, you know, I think that most of my competitors, the people that we’re competing against in our business, they’re sleeping right now, and I know that they will be where they’re at, but I know that I’m always going to outwork them. I know that I am willing and able to do what they are not, and so I want you thinking about your business or your life. I don’t care if this is your finances, if it’s you’re, you know, your an entrepreneur, if this is your, you know, if this is relationships, whatever it is, I’m curious. Are you willing to do what other people aren’t? And if you’re not, there are people out there who will, and if you want to be the best at whatever it is you do, you’ve got to be willing to put in the extra time and effort when it’s required. So I just want to leave that with you guys, quick message. I’m heading in, going to go crash and sleep. I’ll be asleep hopefully when you guys are listening to this, so I appreciate you guys. Have an awesome day, work hard, work your butt off to get that edge, and we’ll go from there. Thanks, everyone!

It’s 4:30 in the morning, what time is it for you?… On this episode Russell talks about being willing to do what others aren’t willing to do and how that will help you be the best. Here are some cool things to listen for in today’s episode: <ul> <li>How Russell became the best when he was a wrestler.</li> <li>And why if you are not willing to put in extra time and effort someone else will be and then you will miss out on something great.</li> </ul> So listen below to find out why you need to be willing to work hard when others aren’t in order to be the best. ---Transcript--- Hey everyone! This is Russell, and I’ll welcome you to a super late night — or maybe a very early morning Marketing In Your Car. Hey everyone. It’s about 4:30 in the morning, and I’m driving home from the office. And you may be wondering, “Why in the world, Russell, are you up at 4:30 in the morning?” And the reason is because I did a webinar tonight with a group from Australia, and so I wanted to serve them at their time zone, and so I went in super late tonight into the webinar and just kind of got done, and I’m about to crash and fall asleep. I hope I don’t wreck on the way home. [Laughter] If I do, and you guys hear this, let my wife know I’m on the side of the road. No, just joking, but anyway I had a lot of fun with it, and today was a crazy day. I don’t like bragging about numbers or talking about numbers. But one of the most — one of the biggest money days in our business, which is cool because we didn’t even have a product launch. I did three webinars, which was kind of fun and wears you out, obviously, and then we had a huge coaching deal come through. We’ve been working on it for almost a year now, and anyway, it’s crazy. I mean, we literally did more today than we did last January as a whole, which is really cool, so exciting times, fun things are happening. But what I want to talk to you guys about tonight, and hopefully, I hope this is kind of coherent. I have no idea if it will or won’t be, but we will find out when we see the transcripts later, right? So, and by the way, if you guys don’t know, we’ve got a <a href="http://www.marketinginyourcar.com/" rel="nofollow" target="_blank">MarketingInYourCar.com</a> where now you can see, get all episodes there as well as the transcripts. So that’s a gift we gave out you guys as well, so <a href="http://marketinginyourcar.com/" rel="nofollow" target="_blank">MarketingInYourCar.com</a>, check it out. What I want to talk about today is, I want to talk to you about being willing to do what other people aren’t willing to do. You know, when I was growing up I was a wrestler, as a lot of you guys know, and I wanted to be the best. And I remember that, you know, I would wrestle at my high school. In high school, we’d go through our wrestling practice and everyone would go home, and when everybody went home my dad would get off work and he would come over, and I’d do another two-hour wrestling practice with him every single night. And I remember during the off season, while everyone was out, goofing off and hanging out, I would go to freestyle, and I’d go to Greco, and I’d go to these other practices, and during an off season I would typically… Like, in the typical high school season you’d get about 40 matches, and during the off season, during freestyle and Greco, I’d on average get about 80 more matches. I’d get two seasons in while everyone else was slacking off and goofing off and having fun, and I remember one day my dad told me, he said that a coach could take a kid about… he could take a kid so far. He’d hold his hands “about this far, a coach can take a kid.” But he said, “But it takes something special. It takes someone willing to go beyond that to get to the next level.” And he used to say it to me all the time, and I remember thinking about that, thinking, “You know, like if I go home when everybody else goes home, I’m going to be as good as everybody else, and if I want the edge, if I want to be better than everyone else, I’ve got to be willing to do things other people aren’t willing to do. “I’ve got to be willing to do a second wrestling practice when everyone else is at home, eating dinner. I’ve got to be willing to go and during the summer when everyone else is goofing off and having fun, put in two more seasons.” Because I wanted to be the best, and I think about that now with this, with today, it’s 4:30 in the morning. I woke up this morning at about 6:00, I think, to do my three: I had a early morning webinar, afternoon webinar, and nighttime webinar, and as well as a whole bunch of other crazy things as well, spending three hours with my kids tonight, time with my wife and everything else. And, you know, I think that most of my competitors, the people that we’re competing against in our business, they’re sleeping right now, and I know that they will be where they’re at, but I know that I’m always going to outwork them. I know that I am willing and able to do what they are not, and so I want you thinking about your business or your life. I don’t care if this is your finances, if it’s you’re, you know, your an entrepreneur, if this is your, you know, if this is relationships, whatever it is, I’m curious. Are you willing to do what other people aren’t? And if you’re not, there are people out there who will, and if you want to be the best at whatever it is you do, you’ve got to be willing to put in the extra time and effort when it’s required. So I just want to leave that with you guys, quick message. I’m heading in, going to go crash and sleep. I’ll be asleep hopefully when you guys are listening to this, so I appreciate you guys. Have an awesome day, work hard, work your butt off to get that edge, and we’ll go from there. Thanks, everyone!

Are You Willing To Do What Others Aren’t?

Early morning, sleep deprived ramblings, the morning of product launch day. On today’s episode Russell talks about product launches and how much work it was before Clickfunnels. He also shares what he loves and hates about product launches. Here are some fun things in this episode:  What Russell loves about product launches. Why product launches can be so difficult. And what one of Russell’s favorite reasons for having a deadline on a product launch is.  So listen below to hear about Russell’s love-hate relationship with product launches. ---Transcript--- Good morning everybody. It is product launch day. Hey everyone, welcome to Marketing in Your Car. Today is product launch day. Yes, you heard me right. Today, ClickFunnels 2.0 is going live, which means it’s 6 in the morning and I’m driving to the office. I was up last night until after 1:30. I want to talk about a couple things. First off, product launches, I forgot how hard they are. The last time I did a … well, let me rewind. My business, for a long time, for probably 5 years or so, was based off of a product launch model, which was horrible. I don’t think I realized how horrible it was until I moved to one that’s not product launch. I was like, “Wow! That’s way better.” This was our old model, is every quarter we had to launch a product. We get as many people as possible to promote for us, and we get them all on board. They all promote, we make a bunch of money, we get a whole bunch of people to join our list, and for the next three months we would have to then repay favors to everyone who promoted for us. We promote all these other things, repay favors, by the end of three months, our list was kind of dead from promoting other people’s stuff. Then lo and behold, we had to do another product launch. Everyone that we had promoted owed us favors, so they promoted. That was the cycle. Four times a year, we’d do a product launch, and I forgot how much work it is. I forgot the stress and the headaches, and all the little things. Obviously, that was pre ClickFunnels, so now it’s way easier. Back then, it was like, I don’t know how we survived it, but we did somehow, luckily. We survived it, we thrived through it, and now we’re here. Anyway, it’s kind of interesting to me. I’m so grateful to not be in a difficult product launch business. We did a product launch earlier this year with my book, and then we’re doing this one for ClickFunnels 2.0, which is two in a year, which is way too much. I think I’m retiring from the product launch business. I’m going to be focusing on growing a company the good old fashioned way instead. We’re doing this because we can, and we think it’ll be fun. It’ll give us a big surge of energy, and customers, and excitement. It’s kind of interesting, at our live event we promoted the dream car contest, which is exciting. We promoted Actionetics and Backpack. In that little room of 600 people, everyone was going nuts, but then the rest of the world doesn’t know what’s happening, so it’s kind of like, we needed to make some noise and get everyone else excited too. That’s kind of what this is about. This obviously isn’t like a typical product launch. It’s not just us doing a new product, it’s ClickFunnels, but now we’re also releasing Backpack and Actionetics inside of it. It’s exciting. That’s kind of what’s happening today. One secret I learned from product launches is never have your product launch go live at 9 a.m. I used to do that all the time. We’d pull all-nighters, 9 a.m.  we’d go live, and there would always be issues. We set it for 4 Eastern, that way I’ve got until 2 o’clock my time. I could go crazy, past lunch, and then we open it all up. I’ve learned that, and hopefully you guys, if you ever do product launches, that will be a good little tip for you as well. Dang,  I had something really cool to share with you. I’m trying to remember what it is now. Well, I think it had to do with the transitioning of a company from a product launch, over to a sustainable business. I was listening to a podcast with Ryan Lee. Ryan is one of the coolest dudes. I don’t think I’ve ever really told him that, but I really just like him. Anyway, he launched his podcast called the Freedom Show. It’s really good. It’s kind of like Marketing in Your Car, just little ten minute things. Ryan is just fun. I like him a lot. One of his guests he had on there was one of my friends, Mike Lovich. Mike was talking about a concept that I thought was kind of cool. He said that when he launched his business, he was out there trying to hustle and nobody ever promoted him. Ryan, I guess, was the first person to ever promote him. Ryan promoted him, he made some money, and he’s like, “That was house money now.” He made 2 or 3 thousand dollars. He’s like, “Now it’s the house money I’m gambling with. Then I went out, and I learned how to buy ads, do media, and do all these other things that kind of go with that.” That was his big secret. I think about that, you know, the main reason I like product launches is because of this increased excitement and energy and surge of people caring about what you’re doing. It’s still probably one of the best ways to launch a business. It’s hard initially, because a lot of times you don’t have partners, you don’t have things like that, and it’s hard. If you really launch it, do the initial product launch with one person. If you find one person who believes in what you’re doing, pay them 100% commission, or 200%. Whatever it takes to get them engaged and involved. Do this initial push which causes momentum. Momentum is good because, even if it’s just a little bit of momentum, one dude buys your thing, that’s momentum. That’s like, oh my gosh. Things are moving forward. Now we can start running instead of walking. There’s all this momentum that starts going forward. I think a lot of times it’s that initial surge. When you do start making money from that, the key. This is the hard part for a lot of us entrepreneurs who like to spend money on dumb things. You got to reinvest that money. There’s a point that you can take money out, but it’s not at first. I look at our supplement business, it’s funny. People are always like, “Oh, I wish I was in the supplement business. You’re making like 20 grand a day.” I’m like, yeah but we didn’t pull money out of that business for like a year and a half. Every penny we made went back into either inventory or ads. It was kind of interesting. A business like that, you have to scale it. The time you start making a lot of money is almost when the business dies. It’s not necessarily that way. We built this one better. The first time I ever remember seeing that, these guys were selling a website on Flippa. It was back in the acai berry days. It was a free plus shipping, scammy acai offer. They were explaining their metrics. They were like, “Yeah, the way it works, we scaled it up. We got it to the point where it’s doing 100 grand a month, or 500 grand a month,” or whatever it was. He’s like, “We’re buying media. We’re not making any money, and then we stop buying media and we just live off the recurrent as it dwindles down to nothing.” That was the whole model. At that point, they sell it on Flippa. They were kind of showing, they’d done the cycle over and over again where basically that’s what they were doing is that you know, they got to a point where it was making half a million dollars a month but were not making any money and then they stop buying ads and then that recurring of half a million dollars a month comes in and then next month is 300 thousand and 200 thousand then 100 then 0 and they only make their money when the business is dying. Which kind of sucks, right? We won’t make money until we decide to kill our business. That’s how a lot of these guys work and Neuracel wasn’t that way. We were profitable earlier but it still took a while. It was … we weren’t able to pull money out until we decided to stop growing, if that makes sense. We got to a point where we were doing about half a million dollars a month and then we stopped growing it because we wanted to take some money out. We sat there … we could have kept growing it but then we would have had to kept reinvesting the profits in inventory and advertising. So it’s kind of … I hate business like that where you can’t … you know where you grow and you … or where you profit when you stop growing, which isn’t much fun. I don’t know why I went on that rant. Probably because I had like 3 hours of sleep last night. It’s been thing after thing … but anyway, the moral of that story was, when you do a business, when you do a product launch, you get that momentum, is reinvest that money. Reinvest it back in and get to the point now where you can pull profits out. Make a little money, you pull it out, you just killed the goose that could lay golden eggs. All right. Now I remembered what my moral of the story was, kind of. I think … some smart dude, I don’t know which guy it was. It was either Parato or Occam or some dude who said something famous. I would probably know this like 3 hours from now but this early, I really have no idea. But he said something and I’m sure someone out there is just shaking their head, thinking, Russell, you should know this guy’s name. Anyway, he basically said that like when you have a task, right, all the … or you have a deadline. Somehow magically, all of the like the amount of work will grow to expand to fill that task up, right? Fill that allotted time up. It’s funny, because we have been working on this product launch forever, we had all these things pre-done like months in advance. We were … it’s just crazy. No matter what you do, at least in my experience, maybe other people are better than me, no matter what you do though, you’re always … all the stuff you have to get done for this product launch, does not get done until the second it goes live. It’s insane how that works. It’s literally insane how that works. We spent so much time and effort testing everything and then now still we were up until 1 o’clock last night. I’m up this morning at 5. You know, and we’re testing and trying and everyone’s going to be up and then … what’s interesting and this is what’s kind of cool. As you get closer and closer to the deadline, you always have this list of all this stuff you want to get done and as you look at the clock, okay, there’s 3 hours left, there’s 2 hours left, there’s 1 hour left, there’s 30 minutes left, there’s 5 minutes left. You start cutting things. You’re like, “That can’t happen. That’s impossible. That’s impossible. Eventually come out with what’s left, which is the little pieces that basically the … you usually start trimming off all the nice to haves and you end up left with the half to haves. After the launch starts, then you go back to adding in all the other things that you try to get it finalized. But it’s interesting is that … that’s one of my favorite reasons to have a launch is it forces you to get done all the must haves, right? And to trim out all the should haves or want to haves or whatever you want to call them. Most people … most entrepreneurs, they never get their thing live because they spend years trying to get it perfect. Like I said, if you don’t have a deadline, you don’t have something happening, somehow magically all time will get filled up with stuff that you need to get done and it just never gets done so that’s one nice thing about a deadline like this. It’s do or die. You don’t have any choice because you know, in 4 hours from now, people are promoting whether it’s live or not and if it’s not live, then they don’t promote, we just lost on huge opportunities, you know, hundreds of thousands if not millions of dollars. Anyway, hopefully you guys got a little value out of today. If not, I apologize it’s the lack of sleep and everything that we got from the circumstances but regardless I hope that from this you got the fact that having a product launch business model is no fun but having a product launch to force you to get stuff done and to give you initial momentum, which then can be turned into cash flow and everything else you need to be able to start scaling your company in an actual growth-type business as opposed to a product launch business is good. There’s a time and a place so thank you Jeff Walker for giving us a product launch and everybody thinks that that’s a business, you’re not listening to Jeff. Anyway, I’m at the office guys. Appreciate you all. Have an awesome day. Hopefully when you watch this, ClickFunnels will be live and will be bug free or at least as close to that as humanly possible. Love you guys. Thanks everybody, have an awesome day and talk to you soon.

Early morning, sleep deprived ramblings, the morning of product launch day. On today’s episode Russell talks about product launches and how much work it was before Clickfunnels. He also shares what he loves and hates about product launches. Here are some fun things in this episode: <ul> <li>What Russell loves about product launches.</li> <li>Why product launches can be so difficult.</li> <li>And what one of Russell’s favorite reasons for having a deadline on a product launch is.</li> </ul> So listen below to hear about Russell’s love-hate relationship with product launches. ---Transcript--- Good morning everybody. It is product launch day. Hey everyone, welcome to Marketing in Your Car. Today is product launch day. Yes, you heard me right. Today, ClickFunnels 2.0 is going live, which means it’s 6 in the morning and I’m driving to the office. I was up last night until after 1:30. I want to talk about a couple things. First off, product launches, I forgot how hard they are. The last time I did a … well, let me rewind. My business, for a long time, for probably 5 years or so, was based off of a product launch model, which was horrible. I don’t think I realized how horrible it was until I moved to one that’s not product launch. I was like, “Wow! That’s way better.” This was our old model, is every quarter we had to launch a product. We get as many people as possible to promote for us, and we get them all on board. They all promote, we make a bunch of money, we get a whole bunch of people to join our list, and for the next three months we would have to then repay favors to everyone who promoted for us. We promote all these other things, repay favors, by the end of three months, our list was kind of dead from promoting other people’s stuff. Then lo and behold, we had to do another product launch. Everyone that we had promoted owed us favors, so they promoted. That was the cycle. Four times a year, we’d do a product launch, and I forgot how much work it is. I forgot the stress and the headaches, and all the little things. Obviously, that was pre ClickFunnels, so now it’s way easier. Back then, it was like, I don’t know how we survived it, but we did somehow, luckily. We survived it, we thrived through it, and now we’re here. Anyway, it’s kind of interesting to me. I’m so grateful to not be in a difficult product launch business. We did a product launch earlier this year with my book, and then we’re doing this one for ClickFunnels 2.0, which is two in a year, which is way too much. I think I’m retiring from the product launch business. I’m going to be focusing on growing a company the good old fashioned way instead. We’re doing this because we can, and we think it’ll be fun. It’ll give us a big surge of energy, and customers, and excitement. It’s kind of interesting, at our live event we promoted the dream car contest, which is exciting. We promoted Actionetics and Backpack. In that little room of 600 people, everyone was going nuts, but then the rest of the world doesn’t know what’s happening, so it’s kind of like, we needed to make some noise and get everyone else excited too. That’s kind of what this is about. This obviously isn’t like a typical product launch. It’s not just us doing a new product, it’s ClickFunnels, but now we’re also releasing Backpack and Actionetics inside of it. It’s exciting. That’s kind of what’s happening today. One secret I learned from product launches is never have your product launch go live at 9 a.m. I used to do that all the time. We’d pull all-nighters, 9 a.m.  we’d go live, and there would always be issues. We set it for 4 Eastern, that way I’ve got until 2 o’clock my time. I could go crazy, past lunch, and then we open it all up. I’ve learned that, and hopefully you guys, if you ever do product launches, that will be a good little tip for you as well. Dang,  I had something really cool to share with you. I’m trying to remember what it is now. Well, I think it had to do with the transitioning of a company from a product launch, over to a sustainable business. I was listening to a podcast with Ryan Lee. Ryan is one of the coolest dudes. I don’t think I’ve ever really told him that, but I really just like him. Anyway, he launched his podcast called the Freedom Show. It’s really good. It’s kind of like Marketing in Your Car, just little ten minute things. Ryan is just fun. I like him a lot. One of his guests he had on there was one of my friends, Mike Lovich. Mike was talking about a concept that I thought was kind of cool. He said that when he launched his business, he was out there trying to hustle and nobody ever promoted him. Ryan, I guess, was the first person to ever promote him. Ryan promoted him, he made some money, and he’s like, “That was house money now.” He made 2 or 3 thousand dollars. He’s like, “Now it’s the house money I’m gambling with. Then I went out, and I learned how to buy ads, do media, and do all these other things that kind of go with that.” That was his big secret. I think about that, you know, the main reason I like product launches is because of this increased excitement and energy and surge of people caring about what you’re doing. It’s still probably one of the best ways to launch a business. It’s hard initially, because a lot of times you don’t have partners, you don’t have things like that, and it’s hard. If you really launch it, do the initial product launch with one person. If you find one person who believes in what you’re doing, pay them 100% commission, or 200%. Whatever it takes to get them engaged and involved. Do this initial push which causes momentum. Momentum is good because, even if it’s just a little bit of momentum, one dude buys your thing, that’s momentum. That’s like, oh my gosh. Things are moving forward. Now we can start running instead of walking. There’s all this momentum that starts going forward. I think a lot of times it’s that initial surge. When you do start making money from that, the key. This is the hard part for a lot of us entrepreneurs who like to spend money on dumb things. You got to reinvest that money. There’s a point that you can take money out, but it’s not at first. I look at our supplement business, it’s funny. People are always like, “Oh, I wish I was in the supplement business. You’re making like 20 grand a day.” I’m like, yeah but we didn’t pull money out of that business for like a year and a half. Every penny we made went back into either inventory or ads. It was kind of interesting. A business like that, you have to scale it. The time you start making a lot of money is almost when the business dies. It’s not necessarily that way. We built this one better. The first time I ever remember seeing that, these guys were selling a website on Flippa. It was back in the acai berry days. It was a free plus shipping, scammy acai offer. They were explaining their metrics. They were like, “Yeah, the way it works, we scaled it up. We got it to the point where it’s doing 100 grand a month, or 500 grand a month,” or whatever it was. He’s like, “We’re buying media. We’re not making any money, and then we stop buying media and we just live off the recurrent as it dwindles down to nothing.” That was the whole model. At that point, they sell it on Flippa. They were kind of showing, they’d done the cycle over and over again where basically that’s what they were doing is that you know, they got to a point where it was making half a million dollars a month but were not making any money and then they stop buying ads and then that recurring of half a million dollars a month comes in and then next month is 300 thousand and 200 thousand then 100 then 0 and they only make their money when the business is dying. Which kind of sucks, right? We won’t make money until we decide to kill our business. That’s how a lot of these guys work and Neuracel wasn’t that way. We were profitable earlier but it still took a while. It was … we weren’t able to pull money out until we decided to stop growing, if that makes sense. We got to a point where we were doing about half a million dollars a month and then we stopped growing it because we wanted to take some money out. We sat there … we could have kept growing it but then we would have had to kept reinvesting the profits in inventory and advertising. So it’s kind of … I hate business like that where you can’t … you know where you grow and you … or where you profit when you stop growing, which isn’t much fun. I don’t know why I went on that rant. Probably because I had like 3 hours of sleep last night. It’s been thing after thing … but anyway, the moral of that story was, when you do a business, when you do a product launch, you get that momentum, is reinvest that money. Reinvest it back in and get to the point now where you can pull profits out. Make a little money, you pull it out, you just killed the goose that could lay golden eggs. All right. Now I remembered what my moral of the story was, kind of. I think … some smart dude, I don’t know which guy it was. It was either Parato or Occam or some dude who said something famous. I would probably know this like 3 hours from now but this early, I really have no idea. But he said something and I’m sure someone out there is just shaking their head, thinking, Russell, you should know this guy’s name. Anyway, he basically said that like when you have a task, right, all the … or you have a deadline. Somehow magically, all of the like the amount of work will grow to expand to fill that task up, right? Fill that allotted time up. It’s funny, because we have been working on this product launch forever, we had all these things pre-done like months in advance. We were … it’s just crazy. No matter what you do, at least in my experience, maybe other people are better than me, no matter what you do though, you’re always … all the stuff you have to get done for this product launch, does not get done until the second it goes live. It’s insane how that works. It’s literally insane how that works. We spent so much time and effort testing everything and then now still we were up until 1 o’clock last night. I’m up this morning at 5. You know, and we’re testing and trying and everyone’s going to be up and then … what’s interesting and this is what’s kind of cool. As you get closer and closer to the deadline, you always have this list of all this stuff you want to get done and as you look at the clock, okay, there’s 3 hours left, there’s 2 hours left, there’s 1 hour left, there’s 30 minutes left, there’s 5 minutes left. You start cutting things. You’re like, “That can’t happen. That’s impossible. That’s impossible. Eventually come out with what’s left, which is the little pieces that basically the … you usually start trimming off all the nice to haves and you end up left with the half to haves. After the launch starts, then you go back to adding in all the other things that you try to get it finalized. But it’s interesting is that … that’s one of my favorite reasons to have a launch is it forces you to get done all the must haves, right? And to trim out all the should haves or want to haves or whatever you want to call them. Most people … most entrepreneurs, they never get their thing live because they spend years trying to get it perfect. Like I said, if you don’t have a deadline, you don’t have something happening, somehow magically all time will get filled up with stuff that you need to get done and it just never gets done so that’s one nice thing about a deadline like this. It’s do or die. You don’t have any choice because you know, in 4 hours from now, people are promoting whether it’s live or not and if it’s not live, then they don’t promote, we just lost on huge opportunities, you know, hundreds of thousands if not millions of dollars. Anyway, hopefully you guys got a little value out of today. If not, I apologize it’s the lack of sleep and everything that we got from the circumstances but regardless I hope that from this you got the fact that having a product launch business model is no fun but having a product launch to force you to get stuff done and to give you initial momentum, which then can be turned into cash flow and everything else you need to be able to start scaling your company in an actual growth-type business as opposed to a product launch business is good. There’s a time and a place so thank you Jeff Walker for giving us a product launch and everybody thinks that that’s a business, you’re not listening to Jeff. Anyway, I’m at the office guys. Appreciate you all. Have an awesome day. Hopefully when you watch this, ClickFunnels will be live and will be bug free or at least as close to that as humanly possible. Love you guys. Thanks everybody, have an awesome day and talk to you soon.

Why I Love/Hate Product Launches

Tony Robbins

What REALLY happened during the 60 minutes we had with Tony… On this episode Russell tells the story of his hour with Tony Robbins and all the juicy details leading up to it. Here are some cool things to listen for in today’s episode:  Find out how Russell was able to get an hour with Tony Robbins. Hear about all the tense moments Russell and his team experienced while waiting for Tony to arrive And find out what Tony thinks about Clickfunnels  So listen below to hear all the amazing details behind the scenes of Russell’s hour with Tony Robbins. ---Transcript--- Good morning everyone, and welcome to Marketing in Your Car. All right, all right, so everyone keeps asking me. I’ve been getting hit up all over Facebook and Voxer and everything to hear the story what happened this weekend with Tony Robbins. And so I thought instead of me telling the same story a million times, I’d just tell it once here. So that’s the game plan. So you guys have a chance to hear what really happened. If you haven’t seen the pictures yet, this weekend we had a chance to go and film Tony Robbins, which was super cool. So kind of the backstory behind it. A little while ago, you may or may not remember, he launched his new book called Money. I’m blanking on the subtitle of course, but it’s basically a wealth investing book about how to invest your money to make a whole bunch of money. And he went through and interviewed like 50 of the world’s wealthiest self-made billionaires and found out how they did it and wrote a whole book on it. When the book launched about 10 months ago, he sent me a preview copy and told me what was going to happen. I was like, “I’m really good at this whole book funnel thing. Let me help you with it.” I showed him some cool tips and tricks and things we were doing. He got all excited. He said, “Here’s my team that’s doing it. Can you get with them and help them do it?” So I called his team up and his team was not like an internal team. It was a team he had hired to do this who had never actually done an info product funnel in the past. And was very threatened by the fact that I was willing to help him for free because they were getting paid a lot of money to do it. So they fought me tooth and nail on everything. We actually built the entire funnel in Click Funnels and it was a million times better than theirs and they still wouldn’t use it, it was just nuts. And Tony was like, “I’m so busy speaking everywhere. You’ve got to coordinate with these guys.” And they shut me down. So eventually I just gave up and quit trying. I was like, “I tried to help, but if I can’t help, then I can’t help.” So fast forward to like six months later, Tony gets a hold of me and calls me on the phone. I think I might have emailed him my book results and said, “Hey, here’s what we do with our book. I thought that was pretty cool. If you ever want me to help you with it again, let me know.” And like a month later he called me up so we had a call and I just walked him through the things I thought they did right and the things I thought they did wrong, and some simple tweaks and changes. And it kind of ended there. I didn’t hear back from him for a little while. And then like a month or two later I guess he let go of that old team and was going to bring it all in-house. He said, “We’re bringing it all in-house. We’re going to redo this thing, do it the right way, kind of the way you mentioned. Do you want to coordinate with my team and work with them? That would be awesome.” So I get on a call with their team. And this is kind of a newer marketing team that has just been assembled and they’re in charge of this whole thing and none of them had ever done it before. And so they got on a call with me and I kind of consulted them through how to do it. And then you could tell by the sound of their voices they were like, “Well, okay, good luck. We have to go figure this out now.” At the very end I was like, “If you want, I’d be willing to do it for you guys. It would be really fun for us.” They were like, “How much are you going to charge?” “I’ll do it for free.” They’re like, “What?” “Yeah, pretty much my whole goal in life is to make Tony Robbins think I’m cool, so I’m going to do it for free to make him think I’m cool.” And they were really relieved on the other end. They were like, “Are you serious? That would be amazing.” They got so excited. I said, “The only thing is if we’re going to do this, we’re going to have to redo the videos, because the offering is wrong and the sequencing is wrong. Almost everything is wrong in this funnel. We’ve got to redo it all. So you’ve got to coordinate time for me to go film with Tony so we can re-film the whole thing.” They were like, “Okay, we’ll take care of that.” So that was about a month ago. So for the last month we’ve been figuring out the right offer, the right sequencing, the right upsells, downsells, the order form bumps, all kinds of things with his team. And then we had to find time to film with Tony. So we were hoping to go out and film at his house, and that almost happened. But then Tony was doing Business Mastery in Vegas this weekend and they were like, “How about instead of coming to his house you go and film him during Business Mastery.” I was like, “Oh, crap. All right, fine.” Because that would have been really cool to go to his house. But this was almost as cool. So that was kind of the backstory leading up to this. So then that was this weekend. So this weekend we were flying out. So we woke up Saturday night. So Saturday night, they told us what hotel he was in, which was not where the event was at, by the way. I found out later. And it was in these towers. So they were like, “If you can get a room in the towers and film there, that would be really cool.” So we called and we ordered a suite at the towers suite. This is funny, the cheapest suites are $2,500 a night. I was like, “Oh, crap.” So we got one suite for one night so we could do this whole thing. So we booked a suite. So we get there. When we got to Vegas the suite wasn’t ready yet so I texted Tony’s people like, “Hey, our suite’s not ready yet. We’re set up. Can we come to the event and see what’s happening?” That’s when they told us, “Sure, it’s over at the Cosmo.” So we jumped in a taxi, drove over to the Cosmo and got there at the event and they gave us little name badges that said we were staff so we could come in and do whatever we wanted, which was kind of cool. So we came in, we sat in the back. And then I just watched Tony onstage for like two hours. Which if you’ve never seen Tony onstage, it’s like amazing. I could sit there and watch that for days and not even get bored. So I watched Tony onstage for two hours, which was really, really cool. Then we got a call from the place saying our suite was done. So we had to jump out and leave and go back and get the suite all ready. So we went and got the suite all ready. When we first walked in, for $2,500 I thought we were going to have this amazing suite with this huge view and everything. We walk in and it’s this really gold, busy, nasty, I don’t know. It was a really ugly room to be honest. And then our view overlooked the dead part of Vegas where there was nothing there. I was like, “Are you kidding me?” So we spent an hour getting lights set up and equipment and stuff. We couldn’t find a view that looked good outside. All the views did not look good. I was like, “Aw, dang it.” So finally we found this one spot from one of the bedrooms that actually looked over this kind of cool area and it looked really cool. So we set up everything in this one bedroom. So everything was kind of going good, putting things together. Then I get a text from his assistant that says, “Hey, do you mind lowering the room temperature in the rooms to at least 63 degrees?” I’m like, “All right.” So we go and crank all the air conditioners in all the rooms down to get it down to 63. So it’s like blowing freezing cold air in there, we’re all getting stuff set up and ready. And then all the sudden there’s a doorbell at the suite. Ding dong! And we go and answer it and it’s the head of Tony’s marketing team who’s been helping us with this project. So he came in and was talking with us and we were talking for like an hour and he was the one communicating with the team. Then he gets a text, “Okay, Tony is still onstage.” I think he was supposed to be there at 5:00 in our room. So we get everything ready by 5:00. We were ready for it to happen. And at 5:00 he gets a text like, “Tony’s still onstage for 10 or 15 minutes.” Which in Tony time probably means another hour or two hours. And so we started talking to him and waiting and every 20 or 30 minutes he gets a text like, “Tony’s still onstage.” Okay. And so this whole time you can imagine our nerves are building up and I’ve got this lump in my stomach and I’m sweating cold sweat because it’s freezing cold in the room and I’m nervous and I’m shaking and I can’t stop shaking because it’s so cold and I’m so nervous. It’s just crazy. So finally we’re waiting, we’re waiting. And finally the text that Tony has left the hotel and is coming towards us. We’re all excited, going crazy. So we’re getting ready. And 15-20 minutes later all of the sudden the doorbell rings at the door. And of course in my mind I’m like, “Tony’s here!” I’m going crazy. I had some people in there and I was like, “Record this with your iPhone. I want to capture every cool thing that happens.” So they got their iPhones out to record. I go to answer the door and it’s a lady and she’s like, “I’m here to drop off stuff for Tony.” She had like a green drink and then some makeup, some powder for hair and makeup type things. So she came and dropped it off in the room and she left. “Okay, that was not Tony. But calm back down, relax.” We’re trying to be all cool and not act like little groupies or whatever. And then a few minutes later the doorbell rings again. So we run over to the door and this man comes in. He’s got a headset thing on and he comes and shakes my hand really strong. This dude just let me know that if he wanted to crush my hand he could have. He like shook my hand and I was like, “Wow.” He whispers really quietly, talking to me. He’s like, “I’m security. I need to do a sweep of the hotel.” I’m like, “Sure, come on in.” So he came in and sweeps all the rooms, does an interior sweep or whatever. I don’t know, to see if there’s weapons or bombs or superfans. I don’t know what he’s doing. So he’s coming in and we’re like, “This is so legit.” He’s got security guards sweeping the premise before he comes in. Then the guy says, “We’re clear.” So the guy leaves. So we get a text from Tony’s people again saying he’s in the hotel. He’s upstairs prepping with the scripts. I wrote the scripts for all of the upsells and stuff, so he’s prepping on the scripts, trying to prepare himself for it. So we’re waiting, waiting and a few minutes later the doorbell rings. I’m like, “Oh no, it’s Tony!” So we’re getting all excited again. The cameras are out and it’s the security guard. He’s like, “Tony will be down in 10 minutes.” I’m like, “Okay, you could have just told me that.” Anyway, so we’re waiting 10 more minutes. Then the doorbell rings again, everyone gets excited, we come out and it’s not Tony. It’s the security guard again. He’s like, “He’s coming down the elevator.” I’m like, “Why do you have to tell me that? Why can’t you just wait outside the door until he’s here? You’re freaking us out.” Then we close the door and we’re waiting, like “He’s in the elevator. He could be here any second now. We’re just going crazy and all of the sudden we hear three, four, probably five people coming down the hall.” I’m like, “Oh man, here it is.” I open the door and there’s like Tony’s whole entourage around him and then he comes in and he’s just bigger than life as always. He comes in and he’s like, “Russell, so good to see you. Thanks for taking on this project.” He gives me a hug, which we got the whole thing on tape, which was kind of cool on one of the iPhones. He gives me a hug and then says, “What’s the plan? What are we doing?” I’m like, “We’re filming back over here.” And we were like over an hour past when we were supposed to start, and he had a hard deadline of an hour. So we had like exactly an hour block now. First we had two but then we cut it down to an hour. So we’re like, “Okay, we got to move fast.” So we move him back over to the room, get him all set up, microphones set up, do sound test. And he’s sitting there in his head rehearsing the scripts and stuff. And I’m like awkwardly sitting there like, “Do I say anything? Do I not? This is Tony Robbins. I don’t want to mess with his flow.” And finally he broke out of state and came to me and started asking me questions about my wife, my kids and my family and business and it was really cool. We kind of had a moment there just to reconnect, which was fun. Then he said, “Okay, let’s get started.” So I kind of prepped him on script number one. He had three or four of his content team, who are these girls and they come and like do all the content stuff and they prep things for him. So he was asking questions and they were looking up all the answers for different things he was going to be talking about in the scripts to get exact numbers and stats and details and stuff. So they were looking things up and feeding him lines and everything. Then boom, we start recording. We got the first video done. Then we did the upsell video, then the second upsell video. And then we did a video for the coaching application for his high-ticket sales process. And then we were kind of done and we wrapped up. And so he’s pulling the mic off and I’m like, “Do you mind if I show you something really quick?” He’s like, “Sure.” So we had in the other room our laptops setup because we were building his funnel out in Click Funnels. He had heard about Click Funnels but I wanted to show it to him. I knew he hadn’t actually seen it. I was like, “Hey, check this out.” So I showed him Click Funnels and he was like, “Wow, this software looks amazing.” Which we were just like, me and Dylan Jones, one of my Click Funnels partners, we were going nuts jumping around like, “He thinks it’s amazing.” And then I showed him my book funnel. I was like, “This is how it works. You see page-by-page how the stats are. You see the numbers and you see everything.” He was like, “This is amazing. This is more visibility than I had in my book launch.” I was like, “Yeah, that’s why we use Click Funnels. It’s amazing.” And then he saw one of our stats, which was how many people filled out step one of the order form, but not step two. We had like 90,000 leads and then from that we had like 26,000 sold. He’s like, “Why is that number there?” I’m like, “Well a lot of people fill in step one but they never fill in step two.” He’s like, “We need to make a video to talk to those people.” I’m like, “All right.” So we ran back in the room, re-miked up, got everything ready. And then clicked record, and recorded him saying, “Hey, I saw you filled out step one but not step two. What’s the matter? You need to go get your credit card.” It was really fun. We made a fun video there. We did that and then came back out and we showed him Click Funnels again, showed him the rest of the pages, showed him the pages we had started building for him. And he was really excited and then he said he had to go obviously. He gave me a hug and just basically thanked us for working on this project and said if I ever need anything that he’s here for me, which was cool. He said that I’m one of the few internet marketers he trusts, which was cool. And then walked out the door and he was gone. It was 7:11 when he left, so he was there for almost exactly an hour. And when he left, we all were like, “Ah…” We were stressing out so bad from everything. The room was freezing cold so we cranked the heat back up and we just sat there for like 10 minutes talking about how cool that was. And then we were like, “We haven’t eaten all day. We are starving.” So we went down and ate and just talked for the rest of the day about how cool everything was. So that was the experience. It was amazing. We’re just honored to be a part of it and to have a chance to help Tony and help him get his message and everything he’s doing out to the world. We’re just so grateful for him for allowing us to have that experience. Because it was so awesome for everyone who was involved and it was so exciting. So that is what happened. Now you guys know. And now hopefully our goal is to have this new funnel up and live by the end of the month. You guys have a chance to see it. So you should go buy the book and support him and support what he is doing, because it is amazing. All right, guys, that’s all I got. I’m at the office, time to go work. Have some more fun and we’ll talk to you guys soon!

What REALLY happened during the 60 minutes we had with Tony… On this episode Russell tells the story of his hour with Tony Robbins and all the juicy details leading up to it. Here are some cool things to listen for in today’s episode: <ul> <li>Find out how Russell was able to get an hour with Tony Robbins.</li> <li>Hear about all the tense moments Russell and his team experienced while waiting for Tony to arrive</li> <li>And find out what Tony thinks about Clickfunnels</li> </ul> So listen below to hear all the amazing details behind the scenes of Russell’s hour with Tony Robbins. ---Transcript--- Good morning everyone, and welcome to Marketing in Your Car. All right, all right, so everyone keeps asking me. I’ve been getting hit up all over Facebook and Voxer and everything to hear the story what happened this weekend with Tony Robbins. And so I thought instead of me telling the same story a million times, I’d just tell it once here. So that’s the game plan. So you guys have a chance to hear what really happened. If you haven’t seen the pictures yet, this weekend we had a chance to go and film Tony Robbins, which was super cool. So kind of the backstory behind it. A little while ago, you may or may not remember, he launched his new book called Money. I’m blanking on the subtitle of course, but it’s basically a wealth investing book about how to invest your money to make a whole bunch of money. And he went through and interviewed like 50 of the world’s wealthiest self-made billionaires and found out how they did it and wrote a whole book on it. When the book launched about 10 months ago, he sent me a preview copy and told me what was going to happen. I was like, “I’m really good at this whole book funnel thing. Let me help you with it.” I showed him some cool tips and tricks and things we were doing. He got all excited. He said, “Here’s my team that’s doing it. Can you get with them and help them do it?” So I called his team up and his team was not like an internal team. It was a team he had hired to do this who had never actually done an info product funnel in the past. And was very threatened by the fact that I was willing to help him for free because they were getting paid a lot of money to do it. So they fought me tooth and nail on everything. We actually built the entire funnel in Click Funnels and it was a million times better than theirs and they still wouldn’t use it, it was just nuts. And Tony was like, “I’m so busy speaking everywhere. You’ve got to coordinate with these guys.” And they shut me down. So eventually I just gave up and quit trying. I was like, “I tried to help, but if I can’t help, then I can’t help.” So fast forward to like six months later, Tony gets a hold of me and calls me on the phone. I think I might have emailed him my book results and said, “Hey, here’s what we do with our book. I thought that was pretty cool. If you ever want me to help you with it again, let me know.” And like a month later he called me up so we had a call and I just walked him through the things I thought they did right and the things I thought they did wrong, and some simple tweaks and changes. And it kind of ended there. I didn’t hear back from him for a little while. And then like a month or two later I guess he let go of that old team and was going to bring it all in-house. He said, “We’re bringing it all in-house. We’re going to redo this thing, do it the right way, kind of the way you mentioned. Do you want to coordinate with my team and work with them? That would be awesome.” So I get on a call with their team. And this is kind of a newer marketing team that has just been assembled and they’re in charge of this whole thing and none of them had ever done it before. And so they got on a call with me and I kind of consulted them through how to do it. And then you could tell by the sound of their voices they were like, “Well, okay, good luck. We have to go figure this out now.” At the very end I was like, “If you want, I’d be willing to do it for you guys. It would be really fun for us.” They were like, “How much are you going to charge?” “I’ll do it for free.” They’re like, “What?” “Yeah, pretty much my whole goal in life is to make Tony Robbins think I’m cool, so I’m going to do it for free to make him think I’m cool.” And they were really relieved on the other end. They were like, “Are you serious? That would be amazing.” They got so excited. I said, “The only thing is if we’re going to do this, we’re going to have to redo the videos, because the offering is wrong and the sequencing is wrong. Almost everything is wrong in this funnel. We’ve got to redo it all. So you’ve got to coordinate time for me to go film with Tony so we can re-film the whole thing.” They were like, “Okay, we’ll take care of that.” So that was about a month ago. So for the last month we’ve been figuring out the right offer, the right sequencing, the right upsells, downsells, the order form bumps, all kinds of things with his team. And then we had to find time to film with Tony. So we were hoping to go out and film at his house, and that almost happened. But then Tony was doing Business Mastery in Vegas this weekend and they were like, “How about instead of coming to his house you go and film him during Business Mastery.” I was like, “Oh, crap. All right, fine.” Because that would have been really cool to go to his house. But this was almost as cool. So that was kind of the backstory leading up to this. So then that was this weekend. So this weekend we were flying out. So we woke up Saturday night. So Saturday night, they told us what hotel he was in, which was not where the event was at, by the way. I found out later. And it was in these towers. So they were like, “If you can get a room in the towers and film there, that would be really cool.” So we called and we ordered a suite at the towers suite. This is funny, the cheapest suites are $2,500 a night. I was like, “Oh, crap.” So we got one suite for one night so we could do this whole thing. So we booked a suite. So we get there. When we got to Vegas the suite wasn’t ready yet so I texted Tony’s people like, “Hey, our suite’s not ready yet. We’re set up. Can we come to the event and see what’s happening?” That’s when they told us, “Sure, it’s over at the Cosmo.” So we jumped in a taxi, drove over to the Cosmo and got there at the event and they gave us little name badges that said we were staff so we could come in and do whatever we wanted, which was kind of cool. So we came in, we sat in the back. And then I just watched Tony onstage for like two hours. Which if you’ve never seen Tony onstage, it’s like amazing. I could sit there and watch that for days and not even get bored. So I watched Tony onstage for two hours, which was really, really cool. Then we got a call from the place saying our suite was done. So we had to jump out and leave and go back and get the suite all ready. So we went and got the suite all ready. When we first walked in, for $2,500 I thought we were going to have this amazing suite with this huge view and everything. We walk in and it’s this really gold, busy, nasty, I don’t know. It was a really ugly room to be honest. And then our view overlooked the dead part of Vegas where there was nothing there. I was like, “Are you kidding me?” So we spent an hour getting lights set up and equipment and stuff. We couldn’t find a view that looked good outside. All the views did not look good. I was like, “Aw, dang it.” So finally we found this one spot from one of the bedrooms that actually looked over this kind of cool area and it looked really cool. So we set up everything in this one bedroom. So everything was kind of going good, putting things together. Then I get a text from his assistant that says, “Hey, do you mind lowering the room temperature in the rooms to at least 63 degrees?” I’m like, “All right.” So we go and crank all the air conditioners in all the rooms down to get it down to 63. So it’s like blowing freezing cold air in there, we’re all getting stuff set up and ready. And then all the sudden there’s a doorbell at the suite. Ding dong! And we go and answer it and it’s the head of Tony’s marketing team who’s been helping us with this project. So he came in and was talking with us and we were talking for like an hour and he was the one communicating with the team. Then he gets a text, “Okay, Tony is still onstage.” I think he was supposed to be there at 5:00 in our room. So we get everything ready by 5:00. We were ready for it to happen. And at 5:00 he gets a text like, “Tony’s still onstage for 10 or 15 minutes.” Which in Tony time probably means another hour or two hours. And so we started talking to him and waiting and every 20 or 30 minutes he gets a text like, “Tony’s still onstage.” Okay. And so this whole time you can imagine our nerves are building up and I’ve got this lump in my stomach and I’m sweating cold sweat because it’s freezing cold in the room and I’m nervous and I’m shaking and I can’t stop shaking because it’s so cold and I’m so nervous. It’s just crazy. So finally we’re waiting, we’re waiting. And finally the text that Tony has left the hotel and is coming towards us. We’re all excited, going crazy. So we’re getting ready. And 15-20 minutes later all of the sudden the doorbell rings at the door. And of course in my mind I’m like, “Tony’s here!” I’m going crazy. I had some people in there and I was like, “Record this with your iPhone. I want to capture every cool thing that happens.” So they got their iPhones out to record. I go to answer the door and it’s a lady and she’s like, “I’m here to drop off stuff for Tony.” She had like a green drink and then some makeup, some powder for hair and makeup type things. So she came and dropped it off in the room and she left. “Okay, that was not Tony. But calm back down, relax.” We’re trying to be all cool and not act like little groupies or whatever. And then a few minutes later the doorbell rings again. So we run over to the door and this man comes in. He’s got a headset thing on and he comes and shakes my hand really strong. This dude just let me know that if he wanted to crush my hand he could have. He like shook my hand and I was like, “Wow.” He whispers really quietly, talking to me. He’s like, “I’m security. I need to do a sweep of the hotel.” I’m like, “Sure, come on in.” So he came in and sweeps all the rooms, does an interior sweep or whatever. I don’t know, to see if there’s weapons or bombs or superfans. I don’t know what he’s doing. So he’s coming in and we’re like, “This is so legit.” He’s got security guards sweeping the premise before he comes in. Then the guy says, “We’re clear.” So the guy leaves. So we get a text from Tony’s people again saying he’s in the hotel. He’s upstairs prepping with the scripts. I wrote the scripts for all of the upsells and stuff, so he’s prepping on the scripts, trying to prepare himself for it. So we’re waiting, waiting and a few minutes later the doorbell rings. I’m like, “Oh no, it’s Tony!” So we’re getting all excited again. The cameras are out and it’s the security guard. He’s like, “Tony will be down in 10 minutes.” I’m like, “Okay, you could have just told me that.” Anyway, so we’re waiting 10 more minutes. Then the doorbell rings again, everyone gets excited, we come out and it’s not Tony. It’s the security guard again. He’s like, “He’s coming down the elevator.” I’m like, “Why do you have to tell me that? Why can’t you just wait outside the door until he’s here? You’re freaking us out.” Then we close the door and we’re waiting, like “He’s in the elevator. He could be here any second now. We’re just going crazy and all of the sudden we hear three, four, probably five people coming down the hall.” I’m like, “Oh man, here it is.” I open the door and there’s like Tony’s whole entourage around him and then he comes in and he’s just bigger than life as always. He comes in and he’s like, “Russell, so good to see you. Thanks for taking on this project.” He gives me a hug, which we got the whole thing on tape, which was kind of cool on one of the iPhones. He gives me a hug and then says, “What’s the plan? What are we doing?” I’m like, “We’re filming back over here.” And we were like over an hour past when we were supposed to start, and he had a hard deadline of an hour. So we had like exactly an hour block now. First we had two but then we cut it down to an hour. So we’re like, “Okay, we got to move fast.” So we move him back over to the room, get him all set up, microphones set up, do sound test. And he’s sitting there in his head rehearsing the scripts and stuff. And I’m like awkwardly sitting there like, “Do I say anything? Do I not? This is Tony Robbins. I don’t want to mess with his flow.” And finally he broke out of state and came to me and started asking me questions about my wife, my kids and my family and business and it was really cool. We kind of had a moment there just to reconnect, which was fun. Then he said, “Okay, let’s get started.” So I kind of prepped him on script number one. He had three or four of his content team, who are these girls and they come and like do all the content stuff and they prep things for him. So he was asking questions and they were looking up all the answers for different things he was going to be talking about in the scripts to get exact numbers and stats and details and stuff. So they were looking things up and feeding him lines and everything. Then boom, we start recording. We got the first video done. Then we did the upsell video, then the second upsell video. And then we did a video for the coaching application for his high-ticket sales process. And then we were kind of done and we wrapped up. And so he’s pulling the mic off and I’m like, “Do you mind if I show you something really quick?” He’s like, “Sure.” So we had in the other room our laptops setup because we were building his funnel out in Click Funnels. He had heard about Click Funnels but I wanted to show it to him. I knew he hadn’t actually seen it. I was like, “Hey, check this out.” So I showed him Click Funnels and he was like, “Wow, this software looks amazing.” Which we were just like, me and Dylan Jones, one of my Click Funnels partners, we were going nuts jumping around like, “He thinks it’s amazing.” And then I showed him my book funnel. I was like, “This is how it works. You see page-by-page how the stats are. You see the numbers and you see everything.” He was like, “This is amazing. This is more visibility than I had in my book launch.” I was like, “Yeah, that’s why we use Click Funnels. It’s amazing.” And then he saw one of our stats, which was how many people filled out step one of the order form, but not step two. We had like 90,000 leads and then from that we had like 26,000 sold. He’s like, “Why is that number there?” I’m like, “Well a lot of people fill in step one but they never fill in step two.” He’s like, “We need to make a video to talk to those people.” I’m like, “All right.” So we ran back in the room, re-miked up, got everything ready. And then clicked record, and recorded him saying, “Hey, I saw you filled out step one but not step two. What’s the matter? You need to go get your credit card.” It was really fun. We made a fun video there. We did that and then came back out and we showed him Click Funnels again, showed him the rest of the pages, showed him the pages we had started building for him. And he was really excited and then he said he had to go obviously. He gave me a hug and just basically thanked us for working on this project and said if I ever need anything that he’s here for me, which was cool. He said that I’m one of the few internet marketers he trusts, which was cool. And then walked out the door and he was gone. It was 7:11 when he left, so he was there for almost exactly an hour. And when he left, we all were like, “Ah…” We were stressing out so bad from everything. The room was freezing cold so we cranked the heat back up and we just sat there for like 10 minutes talking about how cool that was. And then we were like, “We haven’t eaten all day. We are starving.” So we went down and ate and just talked for the rest of the day about how cool everything was. So that was the experience. It was amazing. We’re just honored to be a part of it and to have a chance to help Tony and help him get his message and everything he’s doing out to the world. We’re just so grateful for him for allowing us to have that experience. Because it was so awesome for everyone who was involved and it was so exciting. So that is what happened. Now you guys know. And now hopefully our goal is to have this new funnel up and live by the end of the month. You guys have a chance to see it. So you should go buy the book and support him and support what he is doing, because it is amazing. All right, guys, that’s all I got. I’m at the office, time to go work. Have some more fun and we’ll talk to you guys soon!

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