eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
eCommerce Uncensored by Fast Forward, Inc is a podcast dedicated to bringing eCommerce entrepreneurs actionable tips and techniques to grow their sales, email list, and traffic. We’ll talk about Email Marketing, Facebook Ads, Social Media Marketing, Shopify, Woocommerce, Sales Funnels, and much more. Fast Forward, Inc is a digital marketing agency in New Jersey.
Rank #1: EU102: Beginners Guide to Facebook Ads Targeting, Testing, and Budgeting.
Facebook Ads is the main topic covered in today’s episode of eCommerce Uncensored. Jason starts off by giving some background on the changes we are going through as an agency especially regarding growth. The reason we decided to chose this topic for our episode is because we have been getting questions recently in our Facebook Group and we wanted to expand more on the concepts and strategies we use and have had success with in the past. Jason and Kevin mentioned that it is important to have your pixel installed in order to maximize the amount of data you collect from your campaigns. With Facebook compared to Google, if your ad is not getting any attention within the first 48 hours, it will probably not work. it is also a good strategy with engagement ads to do various versions to get feedback which variations work and which demographics respond in a positive way. The conversation then moves to conversion ads and the different strategies were successful for us in the past. Jason also looks back at how the Facebook algorithm has improved over the years and how it has helped build successful ads. The podcast ends with the guys discussing some of the topics we will dive deeper into on the upcoming episodes. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The post EU102: Beginners Guide to Facebook Ads Targeting, Testing, and Budgeting appeared first on eCommerce Uncensored.
Rank #2: EU021: A Step by Step Funnel For The Fashion Niche.
In Episode 21 of eCommerce Uncensored, Jason and Kevin of Fast Forward Unlimited walk you through the specific steps of creating a funnel for your eCommerce business. The guys use the example of a clothing business to give you actionable tips, but these steps can be applied to any eCommerce site looking to increase sales. #1 Create an engaging piece of content that will draw attention to your brand. Whatever content you choose, blog, video, podcast, etc., provide your audience with something so intriguing and useful, they want to know more about it. Remember you’re not explicitly selling here, but creating a familiarity with your customer. You can learn a lot about how to create and optimize a blog post by listening to Episode 18 & Episode 19 of Ecommerce Uncensored. Episode 17 will help you create a great video. #2 Create a Facebook ad to drive traffic to your blog. You have this awesome content (remember Step 1), now you need people to see it. Target your specific customers in Facebook with an ad that will draw them check out it out. Remember-the purpose of this ad is to expose the reader to your brand, not sell, sell, sell. Episode 20 gives you all you need to know on how to create an effective Facebook ad to drive traffic to your blog. #3 Create a retargeting ad. This second line of advertisement will be visible to those people who already clicked on your first ad, so this audience has already shown interest in your brand. You are pretty much targeting a subset of your first customized audience. To do this you need to know a little about how to use Facebook Pixel, which you can learn more about in Episode 14 & Episode 11. This is where you sell your product. Offer these potential customers a coupon or special offer to drive them to the cart checkout. #4 Upsell Offer them something to enhance the purchase already being made. Check out Episode 6 for more on upselling. #5 Create an Abandoned Cart Funnel Get them back to complete their order! Learn some more about these funnels in Episode10. Once you see your funnel working it becomes a matter of drawing more traffic to the original piece of content (remember Step #1?) with advertisements on other platforms like Pinterest and Google. You’re not creating anything new but the funnel is doing the work for you. An endless cycle, or funnel, of revenue. If you have any questions about this podcast or any other topics covered, we can always be reached at kevin@fastforwardunlimited.com or jason@fastforwardunlimited.com. We’d love to chat with you and help you out in any way we can. The post EU021: A Step by Step Funnel For The Fashion Niche appeared first on eCommerce Uncensored.
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