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Music

The Future of What

Updated 5 days ago

Music
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A weekly podcast & radio show about the music industry hosted by Music Business Association president, Portia Sabin. Listen to new episodes here, or wherever you get your podcasts!

Read more

A weekly podcast & radio show about the music industry hosted by Music Business Association president, Portia Sabin. Listen to new episodes here, or wherever you get your podcasts!

iTunes Ratings

62 Ratings
Average Ratings
57
3
1
1
0

New Tools For Developing Artist Episode

By Max L. Storm - Dec 21 2019
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Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

Indispensable for musicians

By ed0504 - Sep 11 2019
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Sometimes I’m listening on the subway and I’m violently nodding “yes! Yes! Yes!” Other times I’m violently and silently shouting “no! F$&@ you! How dare you say that!” This exemplifies what I love about this podcast. It’s so vital to what we do as working musicians that every episode will elicit an emphatic response. A lot of that is because how much information gets thrown at you - it’s overwhelming. It’ll empower you and dishearten you and empower you again to do better in your own music career. I’ve recommended it to countless musician comrades in Brooklyn. It gives me hope that I can navigate my career by myself and build better industry relationships on my own terms without relying on things I don’t actually need. I look forward to every new episode. Thank you Portia Sabin, thank you.

iTunes Ratings

62 Ratings
Average Ratings
57
3
1
1
0

New Tools For Developing Artist Episode

By Max L. Storm - Dec 21 2019
Read more
Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

Indispensable for musicians

By ed0504 - Sep 11 2019
Read more
Sometimes I’m listening on the subway and I’m violently nodding “yes! Yes! Yes!” Other times I’m violently and silently shouting “no! F$&@ you! How dare you say that!” This exemplifies what I love about this podcast. It’s so vital to what we do as working musicians that every episode will elicit an emphatic response. A lot of that is because how much information gets thrown at you - it’s overwhelming. It’ll empower you and dishearten you and empower you again to do better in your own music career. I’ve recommended it to countless musician comrades in Brooklyn. It gives me hope that I can navigate my career by myself and build better industry relationships on my own terms without relying on things I don’t actually need. I look forward to every new episode. Thank you Portia Sabin, thank you.
Cover image of The Future of What

The Future of What

Latest release on Jan 17, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 5 days ago

Rank #1: Bitch Media / Tom Tom Magazine / She Shreds Magazine

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Episode #31: If women and girls are one of the fastest growing markets in the music industry, shouldn’t they be better represented in media? That’s what some, like our guests this week, are striving to do. A greater number of magazines and blogs oriented toward women and girls means that many of these aspiring musicians can finally recognize themselves in the publications they consume. But giving focus to women musicians isn’t just a good cause — it’s a good business investment. This week we host a roundtable to talk media and its portrayal of women musicians. Joining us are online editor of Bitch Media Sarah Mirk, founder of She Shreds Magazine Fabi Reyna, and Mindy Abovitz, founder of Tom Tom Magazine.

GUESTS

Sarah Mirk (Bitch Media)
Fabi Reyna (She Shreds)
Mindy Abovitz (Tom Tom Magazine)

MUSIC

Delta 5 "Mind Your Own Business"
EXEC "Going Under"
CTM "Cézanne"
Palace Winter "Menton"

Feb 20 2016

49mins

Play

Rank #2: The Thermals / Portugal. The Man / Ultimate Painting / The Slants

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Episode #52: Whether you love it or hate it, if you’re in a band, touring is something you’ve got to do. Touring has long been important for building a fanbase, gaining experience and making money. Now that other income streams have diminished for artists, revenue from live performances is more important than ever. On this episode of The Future of What we talk to bands about their different approaches to touring. We hear from Hutch Harris of The Thermals, Zach Carothers of Portugal. The Man, Jack Cooper and James Hoare (Ultimate Painting), and Simon Tam, founder of The Slants.

Sep 23 2016

59mins

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Rank #3: Molly Neuman (Kickstarter) / Vulfpeck

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Episode #67: Over the last decade, the music industry has become increasingly difficult to navigate -- especially for emerging artists. As the Internet has developed, it’s introduced a slew of new issues for creators, but has also provided valuable tools. Some artists are taking things into their own hands by using crowdfunding sites like Kickstarter to launch albums and more. We discuss the trend with Kickstarter's new head of music, Molly Neuman, and hear from Jack Stratton of Vulfpeck, a group that creatively employs crowdfunding platforms and more. PLUS: We introduce the new podcast from Kill Rock Stars and The Guestlist, 'Say Yes.' You can hear pieces from the show on The Future of What over the next weeks, and subscribe at sayyes.link

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Feb 05 2017

54mins

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Rank #4: Warp / Break World / Don Giovanni / Father/Daughter / Redeye (LIVE at the Redeye Label Hang)

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Episode #62: We took The Future of What to North Carolina for this year’s Redeye Label Hang. Every year, labels, industry partners and customers associated with Redeye Distribution gather for panels and discussions about the business. On this live show, we’re joined by record labels Warp, Break World, Father/Daughter and Don Giovanni to talk innovative marketing strategies, social media, and more. Special thanks to WHUP FM and Redeye Worldwide.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Dec 16 2016

57mins

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Rank #5: ASCAP / CD Baby / SoundExchange

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Episode #26: You've recorded a song, now you want people to hear it. What's next? Our guests this week guide us through the basics of PROs and song distribution.

ASCAP's Marc Emert-Hutner helps us decipher some of the acronyms every musician should know in order to understand their rights. Then, Kevin Breuner of CD Baby returns to the show to talk about how to distribute music yourself. SoundExchange's Michael Darpino wraps up by telling us how musicians can collect royalties.

Jan 13 2016

56mins

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Rank #6: New Ideas In The Digital Marketplace

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In the past, digital start-ups frequently approached the music industry with tech solutions to problems that didn’t exist for most artists and labels. That paradigm has seemingly shifted in the past few years, and now the solutions being brought forth by tech companies are helping to alleviate certain stresses and strains on the music industry. On this episode, we’re highlighting new tech companies like Ursa Music, Corite, and Pitch who are creating new revenue streams for artists and labels, rather than cannibalizing the old ones and taking a cut.

Nov 15 2019

53mins

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Rank #7: Copyright 101

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Episode #146: One of the least talked about and perhaps most important topics for musicians to understand is copyright. What is it, how do you copyright your music, and what’s the point of doing so? On this episode, we cover the basics of copyright with IP lawyer Peter Vaughan Shaver and musician Simon Tam. We also hear from Jessica Sobhraj, CEO of Cosynd, a platform created for creators to protect their work.

Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.

Feb 01 2019

56mins

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Rank #8: Music Licensing with Marmoset Music and Loch Lomond

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Episode #76: Licensing a song may have once come with accusations of selling out, but today, getting a song on a movie, TV show or commercial can be one of the most lucrative moves for a musician. It can make paying for a tour or album that much more feasible, and can even break a band to a new audience. So how does licensing work, and how can an artist up their chances of making a deal? On this episode we talk with Kat Olsen, music supervisor at boutique licensing agency Marmoset, and Ritchie Young of Loch Lomond, who talks about having music licensed for everything from ads to Laika’s The Boxtrolls.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Apr 21 2017

54mins

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Rank #9: Demystifying A&R with Katie Garcia, Tom Whalley, and Tunji Balogun

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Episode #148: What is the role of A&R in 2019? We break down the ins and outs of signing new (and established) talent with Katie Garcia, who oversees A&R for Secretly Group (Dead Oceans, Jagjaguwar, & Secretly Canadian) as well as her own label, Bayonet. We also look back at our conversation with A&R great Tom Whalley, whose signees have included everyone from Bonnie Raitt to Tupac. Plus, hear from RCA executive Tunji Balogun about how data informs A&R today.

Mar 08 2019

59mins

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Rank #10: How Streaming Royalties Are Calculated

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Episode #160 : At this point, we all know that streaming royalties have become a larger and larger share of revenue within the music industry, but how those royalties are calculated by DSP’s is still somewhat of a mystery to artists, labels, and consumers. For example, why doesn’t your $9.99/mo. only go to the artists you’ve streamed that month? And, why do the per-stream rates fluctuate so much, based on time of day, the specific plan you’re on, etc.? On this episode, we talk to Vickie Nauman and Louis Posen about the “pool method” of royalty calculation (currently in use by most DSP’s), and alternatives to this method that are being proposed by some, and piloted by others.

Jun 21 2019

50mins

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Rank #11: Numero Group / Bandcamp / MusicWatch Inc

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Episode #61: With the launch of Apple Music in 2015, the music industry saw a steep decline in digital downloads, and rumors flew about whether iTunes downloads would be phased out completely -- one publication even wrote an obituary for the service. Streaming services are here to stay, but what will that mean for music downloads? We ask MusicWatch Inc.’s Russ Crupnick about trends in music downloads, and hear from Bandcamp’s Chief Curator, Andrew Jervis, about viability of Bandcamp downloads. Ken Shipley of Numero Group also joins us to explain why the label has chosen to stop including download codes in their vinyl releases.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Dec 02 2016

51mins

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Rank #12: Mastering Social Media: GLASYS / CD Baby / Bozyk Media

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Episode #112: Social media has become a vital tool for artists to connect with their fans, but knowing where to invest your time, energy, and even money can be difficult. After all, you probably didn’t become a musician to spend hours on Facebook figuring out which markets to advertise to. On this episode, we gather concrete tips for musicians to efficiently and effectively use social media, playlists, and newsletters. We’re joined by Daniel Bozyk, a Social Content & Marketing Specialist who runs Bozyk Digital Media, Tracey Gill Miller, Global Marketing Manager at CD Baby, and musician Gil Assayas of Glasys.

Special thanks to Vortex Music Magazine

Subscribe to The Future of What: hyperurl.co/krsfow

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Feb 08 2018

56mins

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Rank #13: What Trump's Presidency Means for Music: Lower Dens / Future of Music Coalition / Secretly Group

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Episode #65: A presidency doesn’t usually hold so many unknowns for the music community, but the election of Donald Trump will affect a range of issues important to musicians and music industry professionals. On this episode of The Future of What, we have a frank discussion about how Trump’s presidency could influence issues like healthcare, net neutrality, free expression and more. We’re joined by Kevin Erickson of The Future of Music Coalition, an organization that specializes in education, advocacy and research on behalf of musicians. We also talk with Jon Coombs, who’s behind the ‘Our First 100 Days’ project with Secretly Group. Finally, Jana Hunter of Lower Dens speaks candidly about the Affordable Care Act and making music in difficult times.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Find out more about
'Our First 100 Days': ourfirst100days.bandcamp.com
The Future of Music Coalition: futureofmusic.org
Lower Dens: lowerdens.com

Jan 20 2017

54mins

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Rank #14: Indie Label Spotlight: Teen-Beat with Mark Robinson and Ian MacKaye (Dischord)

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Episode #96: In 1985, Mark Robinson sent a letter to Ian MacKaye asking about how to press vinyl records. The year earlier, he founded Teen-Beat Records in Arlington, Virginia. Initially, only one copy of each release existed. Now, the label has over 200 releases under its belt and has shaped the D.C. independent music scene alongside MacKaye’s punk label Dischord. Both Mark and Ian join us on this episode to talk Teen-Beat, D.C., and more.
Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Sep 29 2017

51mins

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Rank #15: Jim McDermott / Rumblefish / Marmoset

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Episode #20: On the front page of Pandora’s website, there’s a statement that says “It’s a new kind of radio — stations that play only music you like.” How can it be that Pandora knows what you’ll enjoy? Isn’t liking music purely up to personal taste? Pandora, like many other digital music platforms, uses a complex algorithm to predict what their listeners want to hear. Other services employ human beings to curate their music discovery systems. So who’s the more effective tastemaker? Man, or machine? On today’s episode we tackle this question with writer and consultant Jim McDermott, then talk to two people who get paid to listen to music all day: New Music Scout and Artist Relations Manager for Marmoset Brandon Day and Rumblefish’s Senior Music Supervisor William Nix.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

May 26 2017

56mins

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Rank #16: Spotlight on CASH Music

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Episode #85: A lot of money is spent in the music industry developing new tools and platforms, but today we spotlight a nonprofit committed to providing artists with educational and professional resources -- all for free. In 2008, CASH Music started out of a desire to create a sustainable music industry. Since then, the platform has offered everything from download code generation and redemption to social feeds. We hear more from executive director Maggie Vail and Throwing Muses’ Kristin Hersh.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Jul 07 2017

55mins

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Rank #17: LIVE in Portland: Music Millennium / Jackpot! / Public Display / Old Town Music / Friends of Noise

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Like many creative cities, Portland is growing rapidly, but is the vibrant music scene that bolstered its reputation benefiting? The city is known as one of the nation’s hottest music spots, so how can we make sure that its beloved music industry thrives as Portland changes? On this episode we delve into these questions and more with local industry leaders, Pat Rice (Old Town Music), Larry Crane (Tape Op Magazine, Jackpot Recording Studio), Terry Currier (Music Millennium), Sierra Haager (Public Display PR, bed.) and Andre Middleton (Friends of Noise). PLUS hear Jack Black talk Elliott Smith from 'Say Yes.'

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Mar 03 2017

56mins

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Rank #18: Do It Yourself

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Episode #98: Whether you do everything yourself or have some professional help, being resourceful is an important skill as an independent artist. On this episode, we talk with people who've established themselves and built their businesses -- doing everything from album recording to promotion -- outside of the mainstream. We're joined by the band Listener, Krist Krueger of Self Group, and Cool Nutz.

Oct 20 2017

58mins

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Rank #19: Indie Label Spotlight: Father/Daughter Records with Jessi Frick and Shamir

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Episode #106: 2010 was arguably one of the hardest years for the music industry, but that didn’t stop manager and publicist Jessi Frick from starting an independent record label with her father, Ken Hector. Since then, Father/Daughter has released acclaimed albums by Pure Bathing Culture, Diet Cig, Vagabon, Nnamdi Ogbonnaya, and more. The label has also gained a reputation for being fiercely artist-friendly. Jessi joins us to talk shop and we hear from Shamir Bailey, who just released ‘Revelations’ through the label.

Dec 15 2017

53mins

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Rank #20: Portugal. The Man / !!! / Prince Rama

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Episode #35: Every kid dreams of being a rock star, but what does the job actually take? While touring can be fun, the realities of life on the road can be difficult to sustain. How do working artists balance their careers with day to day life? We talk with Rafael Cohen of !!! about creating stability as a “middle-class” musician. Then, Taraka Larson of Prince Rama walks us through the duo’s touring schedule and unconventional recording process. Portugal. The Man’s Zach Carothers shares what he’s learned over the last fifteen years of working in the band, including a few tour bus cooking tips.

Music:
“Ooo” - !!!
“Bahia” - Prince Rama
“Evil Friends” - Portugal. The Man

Apr 01 2016

58mins

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