Jaspreet Singh

Jaspreet Singh, founder of Minority Mindset, joins Small Biz Buzz in the final episode of Season 2 of our Big Grit docuseries to talk about his journey to entrepreneurship. He's seen every part of entrepreneurship from being scammed by a marketing agency out of his entire budget for a product launch to hitting 1 million subscribers on YouTube. He shifted from taking the MCAT to closing on his first real estate investment in less than 24 hours. Jaspreet is a prime example of Big Grit and having what it takes to make anything possible. 

Jaspreet Singh, founder of Minority Mindset, joins Small Biz Buzz in the final episode of Season 2 of our Big Grit docuseries to talk about his journey to entrepreneurship. He's seen every part of entrepreneurship from being scammed by a marketing agency out of his entire budget for a product launch to hitting 1 million subscribers on YouTube. He shifted from taking the MCAT to closing on his first real estate investment in less than 24 hours. Jaspreet is a prime example of Big Grit and having what it takes to make anything possible.

144—Big Grit: Jaspreet Singh

Justin Wise

Justin Wise, founder of The Different Company, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about his journey to entrepreneurship. After teaching himself the basics of digital marketing while his family began to grow, Justin had a pivotal moment with a boss that changed everything. He ventured out on his own, built his first successful business, but found himself at another impasse. He asked himself the question: "what makes me different?" The answer led to The Different Company, and the life as an entrepreneur that he never imaged.

Justin Wise, founder of The Different Company, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about his journey to entrepreneurship. After teaching himself the basics of digital marketing while his family began to grow, Justin had a pivotal moment with a boss that changed everything. He ventured out on his own, built his first successful business, but found himself at another impasse. He asked himself the question: "what makes me different?" The answer led to The Different Company, and the life as an entrepreneur that he never imaged.

143—Big Grit: Justin Wise

Monica Kline

Monica Kline, who is the founder of IDentity Brand, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about how she used technology to grow her business after numerous setbacks and challenges.  Monica experienced great losses throughout her journey to entrepreneurship, but she continued to bet on herself and her dream. She is the true definition of Big Grit. 

Monica Kline, who is the founder of IDentity Brand, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about how she used technology to grow her business after numerous setbacks and challenges.  Monica experienced great losses throughout her journey to entrepreneurship, but she continued to bet on herself and her dream. She is the true definition of Big Grit.

142—Big Grit: Monica Kline

Jennifer Hudye

We’ve got Jennifer Hudye of Conscious Copy &amp; Co on the show this week and it was a stellar show for marketers, copywriters or anyone looking to boost their e-commerce game. Conscious Copy &amp; Co helps entrepreneurs and business owners communicate their message through the power of copy in a way that gets people to take action.  “I started it about five years ago and really stumbled upon just this whole skill set of copywriting. I never grew up as a writer or considering myself a writer. Back in 2013, I was introduced to the online marketing world and my eyes were wide open just being like, ‘Oh my gosh. Okay. There's this whole world where I can start a business online from anywhere and get to serve so many more people’”. By building her copy chops Jennifer not only turned her college side-hustle into multiple six-figure revenue streams but she had outside companies clamoring for her expertise. “Some pretty big names started to reach out to me. People like Joe Polish and Dean Graziosi and Brendan Bouchard and Bulletproof Coffee, and it was just this new business, Conscious Copy, took off back in 2015.” Along the way Jennifer learned there’s much more to good copywriting than flowery language. “My dear friend, Lisa Sasevich has a quote, "Sell the destination, not the airplane." And I was selling that airplane. I was like, ‘In this program, you're going to get 85 PDFs and 46 videos that are an hour long.’” Plus Jennifer lets us in on her five C’s for writing copy that connects and converts.  The first one is…Capture attention. You’ll have to listen in for the other four.

We’ve got Jennifer Hudye of Conscious Copy &amp; Co on the show this week and it was a stellar show for marketers, copywriters or anyone looking to boost their e-commerce game. Conscious Copy &amp; Co helps entrepreneurs and business owners communicate their message through the power of copy in a way that gets people to take action.  “I started it about five years ago and really stumbled upon just this whole skill set of copywriting. I never grew up as a writer or considering myself a writer. Back in 2013, I was introduced to the online marketing world and my eyes were wide open just being like, ‘Oh my gosh. Okay. There's this whole world where I can start a business online from anywhere and get to serve so many more people’”. By building her copy chops Jennifer not only turned her college side-hustle into multiple six-figure revenue streams but she had outside companies clamoring for her expertise. “Some pretty big names started to reach out to me. People like Joe Polish and Dean Graziosi and Brendan Bouchard and Bulletproof Coffee, and it was just this new business, Conscious Copy, took off back in 2015.” Along the way Jennifer learned there’s much more to good copywriting than flowery language. “My dear friend, Lisa Sasevich has a quote, "Sell the destination, not the airplane." And I was selling that airplane. I was like, ‘In this program, you're going to get 85 PDFs and 46 videos that are an hour long.’” Plus Jennifer lets us in on her five C’s for writing copy that connects and converts.  The first one is…Capture attention. You’ll have to listen in for the other four.

141—Jennifer Hudye—Conscious Copy & Co.

On small biz buzz this week we’ve got the founder of article curation site thebrowser.com and author of Thinking Statistically, Uri Bram. “Every day we read hundreds of articles and select our favourite five for you to enjoy, so you'll always have interesting things to ponder and fascinating ideas to discuss at dinner.” - The Browser We’ll be discussing realistic timelines for “overnight success”, how happy subscribers are the most cost effective marketing agency, and how to tell when you’re using busy work to hide from your real responsibilities. “I always took pride that I answered every email, and I went over subscriber rater... It never ends. you clear your inbox and then you wake up in the morning and there's another. I think we're all traumatized.  A lot of the things I was doing, I enjoyed them because I had gotten good at them. But actually, it didn't need to be me doing them. It didn't really take expertise even. They were the simpler tasks. And I was procrastinating from the harder tasks by the simpler tasks. And what I really needed to do is hand off the simpler tasks.” - Uri Bram

On small biz buzz this week we’ve got the founder of article curation site <a href="http://thebrowser.com" rel="nofollow" target="_blank">thebrowser.com</a> and author of Thinking Statistically, Uri Bram. “Every day we read hundreds of articles and select our favourite five for you to enjoy, so you'll always have interesting things to ponder and fascinating ideas to discuss at dinner.” - The Browser We’ll be discussing realistic timelines for “overnight success”, how happy subscribers are the most cost effective marketing agency, and how to tell when you’re using busy work to hide from your real responsibilities. “I always took pride that I answered every email, and I went over subscriber rater... It never ends. you clear your inbox and then you wake up in the morning and there's another. I think we're all traumatized.  A lot of the things I was doing, I enjoyed them because I had gotten good at them. But actually, it didn't need to be me doing them. It didn't really take expertise even. They were the simpler tasks. And I was procrastinating from the harder tasks by the simpler tasks. And what I really needed to do is hand off the simpler tasks.” - Uri Bram

140—Uri Bram—Being Remotely Functional

Jake Johnson

Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings “There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”. We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.  “There's only so many messages that consumers can get hit with before it becomes white noise.” Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.

Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings “There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”. We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.  “There's only so many messages that consumers can get hit with before it becomes white noise.” Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.

139—Jake Johnson—Brand & product marketing

Grady Kerr

Grady Kerr talks with the team about his years as an entrepreneur leading up to his joining Keap and becoming one of the most well known faces in the company with his popular Automation Hours webinars.  “When you're stuck putting out fires. Your day is managing you."  We’ll discuss the global concept of follow up as a critical growth action and how your brand needs to be an extension of yourself if you want to ensure quality control. You’ll also get an earful as we discuss one of the most common barriers to starting a small business... "When I get this done, then I'll start. When I get this done, then I'll start. Or I could say, “I'm just going to run with it, and I will build the train tracks as the train goes." “

Grady Kerr talks with the team about his years as an entrepreneur leading up to his joining Keap and becoming one of the most well known faces in the company with his popular Automation Hours webinars.  “When you're stuck putting out fires. Your day is managing you."  We’ll discuss the global concept of follow up as a critical growth action and how your brand needs to be an extension of yourself if you want to ensure quality control. You’ll also get an earful as we discuss one of the most common barriers to starting a small business... "When I get this done, then I'll start. When I get this done, then I'll start. Or I could say, “I'm just going to run with it, and I will build the train tracks as the train goes." “

138—Grady Kerr—Lessons from a failed entrepreneur

Chantel Henry

Meet Mwale and Chantel Henry, THE WINNERS OF 2020’s IKON AWARDS!!!! Not to mention owners and founders of https://thebestsellersacademy.com/ where they help speakers and aspiring authors gain visibility and brand credibility by turning their story into a bestselling book. Keap has a special place in its business tech heart for these two. Listen in and learn from Mwale and Chantel about their business, the four P’s of possibility, and their journey to find one another. This show is an absolute delight, we’ll discuss how these two used their disparate upbringings (Chantel, growing up in the streets of Baltimore and Mwale a world away in Trinidad) to inform how they approach business, customer interaction, and mission focus. Hear Chantel as she lays out The Four P’s of Possibility:   Process Partnership Profitability Purpose  “Great leaders talk about it. When you cast a vision, you have to visit it often. You can't just cast it in a board meeting, you can't cast it sitting at the dining table talking to yourself.  There are days it's not working. And that's when you have to visit that vision often. Not only did we change our process in terms of being able to document the experience in our business, because what's not documented can't be managed. Everyone's talking about pivot. But we've learned, when we went through the process of doing an audit in our business and removing the dysfunction, things that can't be tracked, shout out to Keap for helping us to be able to track what's happening in your business, be able to document, be able to build the right type of campaigns, and we identify those gaps, we realized we didn't need to pivot, we needed to persevere, because, yes, it's good to talk about pivoting, but sometimes as entrepreneurs, it's tempting to use that as a sexy way to say; ‘I’m giving up. I am giving up. It's too hard, I'm giving up’.” - Mwale Henry

Meet Mwale and Chantel Henry, THE WINNERS OF 2020’s IKON AWARDS!!!! Not to mention owners and founders of <a href="https://thebestsellersacademy.com/" rel="nofollow" target="_blank">https://thebestsellersacademy.com/</a> where they help speakers and aspiring authors gain visibility and brand credibility by turning their story into a bestselling book. Keap has a special place in its business tech heart for these two. Listen in and learn from Mwale and Chantel about their business, the four P’s of possibility, and their journey to find one another. This show is an absolute delight, we’ll discuss how these two used their disparate upbringings (Chantel, growing up in the streets of Baltimore and Mwale a world away in Trinidad) to inform how they approach business, customer interaction, and mission focus. Hear Chantel as she lays out The Four P’s of Possibility:  <ol> <li>Process</li> <li>Partnership</li> <li>Profitability</li> <li>Purpose</li> </ol> “Great leaders talk about it. When you cast a vision, you have to visit it often. You can't just cast it in a board meeting, you can't cast it sitting at the dining table talking to yourself.  There are days it's not working. And that's when you have to visit that vision often. Not only did we change our process in terms of being able to document the experience in our business, because what's not documented can't be managed. Everyone's talking about pivot. But we've learned, when we went through the process of doing an audit in our business and removing the dysfunction, things that can't be tracked, shout out to Keap for helping us to be able to track what's happening in your business, be able to document, be able to build the right type of campaigns, and we identify those gaps, we realized we didn't need to pivot, we needed to persevere, because, yes, it's good to talk about pivoting, but sometimes as entrepreneurs, it's tempting to use that as a sexy way to say; ‘I’m giving up. I am giving up. It's too hard, I'm giving up’.” - Mwale Henry

137—Mwale and Chantel Henry - 2020’s IKON AWARD WINNERS

Listen in as we talk with Keap Creative Manager, Stephanie Haworth. In addition to being the guiding hand behind Keap’s copywriting, design, and UX; Stephanie has agency design chops and was willing to share the inside insights she’s gleaned from years in the industry. “It's very important not to be insular as an agency owner and not see everyone as your competition. “ Learn how to every agency is differentiated by their teams and what it says about how well they suit different clients. We’ll discuss what it means when an agency is hesitant to workshop over the phone and how important it is to set expectations early.

Listen in as we talk with Keap Creative Manager, Stephanie Haworth. In addition to being the guiding hand behind Keap’s copywriting, design, and UX; Stephanie has agency design chops and was willing to share the inside insights she’s gleaned from years in the industry. “It's very important not to be insular as an agency owner and not see everyone as your competition. “ Learn how to every agency is differentiated by their teams and what it says about how well they suit different clients. We’ll discuss what it means when an agency is hesitant to workshop over the phone and how important it is to set expectations early.

136—Stephanie Haworth—Design, management, collaboration and clients

Digital marketing expert Toccara Karizma joins us to discuss where you should and shouldn't be spending your marketing budget. Facebook ads are an ever-changing animal, Toccara has made it a point to track the ebs and flows of digital marketing as well as the red flags to watch for when hiring outside agencies. Listen in to get insights on CPMs, UTFs, and how they can be the difference between dynamic marketing partners and flat out scam artists.

Digital marketing expert Toccara Karizma joins us to discuss where you should and shouldn't be spending your marketing budget. Facebook ads are an ever-changing animal, Toccara has made it a point to track the ebs and flows of digital marketing as well as the red flags to watch for when hiring outside agencies. Listen in to get insights on CPMs, UTFs, and how they can be the difference between dynamic marketing partners and flat out scam artists.

135—Toccara Karizma—The state of facebook ads

Keap’s new podcast is back and better than ever! Join the hosts of Small Biz Buzz every week as they discuss what it takes to experience success in getting a small business off the ground. Starting a business can be daunting, but you don’t have to go it alone. Join Keap’s hosts and special guests for an open and real conversation about what it takes to achieve the business growth that will help your company gain a good reputation and establish a steady stream of customers. The show will feature experts that will share triumphs, failures, and lessons learned in their journey from struggling entrepreneurs to successful business owners. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world. Tune in every week wherever you listen to podcasts.

This is a great way to get inspiration and advice for your entrepreneurial dreams.

Awesome

I love the episodes where the leaders get on and give their opinions. Excellent!

Awesome!

Small Biz Buzz, by Keap

Marcus Lemonis

Marcus Lemonis, star of The Profit, joins us to talk about how he helps struggling small businesses.  In this episode we cover how to move past your broken thought processes, become the conductor of your business, and how focusing on the fundamentals of people, process and product keeps you on track to be successful.

Marcus Lemonis, star of The Profit, joins us to talk about how he helps struggling small businesses.  In this episode we cover how to move past your broken thought processes, become the conductor of your business, and how focusing on the fundamentals of people, process and product keeps you on track to be successful.

049 - Marcus Lemonis - Overcoming Broken Thought Processes

Author, business coach, and Entreleadership speaker Christy Wright returns to follow up on smartly managing your time. And a big part of using your time successfully in your business? Delegation. This means letting go and letting someone else do some of the work for you. Christy also suggests scheduling your time, and specifying what each block of time is for. Check out Christy’s new book,  Business Boutique. Grow your business with purpose with our  2017 Strategic Planning Kit. Check out this and other episodes at smallbusinesssuccess.com

Author, business coach, and Entreleadership speaker Christy Wright returns to follow up on smartly managing your time. And a big part of using your time successfully in your business? Delegation. This means letting go and letting someone else do some of the work for you. Christy also suggests scheduling your time, and specifying what each block of time is for. Check out Christy’s new book, <a href="https://www.amazon.com/Business-Boutique-Womans-Guide-Making/dp/1942121032" rel="nofollow" target="_blank"> Business Boutique</a>. Grow your business with purpose with our <a href="https://learn.infusionsoft.com/resources/guides/2017-strategic-planning-kit-grow-business" rel="nofollow" target="_blank"> 2017 Strategic Planning Kit</a>. Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>

059 - Ask the Expert - How to Delegate and Get More Done

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from his keynote at Infusionsoft's annual conference.

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from his keynote at <a href="http://attendicon.com/" rel="nofollow" target="_blank">Infusionsoft's annual conference</a>.

047 - Marcus Lemonis, The Profit

Stephanie Holmes

Stephanie Holmes faced condescension when she floated the idea of deviating from just selling financial services. She wanted to help people change their spending habits, structure their debt, and have the life they want, and she had to start her own practice to do it. She later sold it when she started The Money Finder, of which she is currently the CEO. She chats with Clate and Scott about naysayers who tell her she’s a “stupid little girl,” seeing challenges as adventures, business inspiration, and how to grow a team and make sales happen without her direct involvement. Mentioned in this podcast:  “Banker to the Poor” by Muhammad Yunus. Want to hire better like Stephanie? Check out our “Sales Team Hiring Guide.”  Check out this and other episodes at smallbusinesssuccess.com.

Stephanie Holmes faced condescension when she floated the idea of deviating from just selling financial services. She wanted to help people change their spending habits, structure their debt, and have the life they want, and she had to start her own practice to do it. She later sold it when she started The Money Finder, of which she is currently the CEO. She chats with Clate and Scott about naysayers who tell her she’s a “stupid little girl,” seeing challenges as adventures, business inspiration, and how to grow a team and make sales happen without her direct involvement. Mentioned in this podcast: <a href="http://www.amazon.com/Banker-Poor-Micro-Lending-Against-Poverty/dp/1586481983" rel="nofollow" target="_blank"> “Banker to the Poor</a>” by Muhammad Yunus. Want to hire better like Stephanie? Check out our “<a href="https://s3.amazonaws.com/files.newscred.com/a26f9f5a8516a054dea975b73ae675b2" rel="nofollow" target="_blank">Sales Team Hiring Guide</a>.” Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

002 - Sailing off the Cliff - Stephanie Holmes

David Bonney

We’re introducing a new kind of episode to the mix! We’ve got director of content Carey Ballard teaming up with small business success expert David Bonney to talk through the strategies, how-tos, and tactics you need to grow your small business. Carey and David talk with Scott Martineau about the concepts behind Infusionsoft’s Small Business Success Method, which helps business owners go from where they are to where they want to be through incremental, repeatable improvements. And no, you don’t have to be an Infusionsoft customer. They also chat about David’s experiences with entrepreneurship, the biggest mistakes he sees small businesses make, and making the incremental improvements that will be game changers for your business. Get ready to grow your business! Get into strategic planning mode with “Your Game Plan.” Check out this and other episodes at smallbusinesssuccess.com.

We’re introducing a new kind of episode to the mix! We’ve got director of content Carey Ballard teaming up with small business success expert David Bonney to talk through the strategies, how-tos, and tactics you need to grow your small business. Carey and David talk with Scott Martineau about the concepts behind Infusionsoft’s Small Business Success Method, which helps business owners go from where they are to where they want to be through incremental, repeatable improvements. And no, you don’t have to be an Infusionsoft customer. They also chat about David’s experiences with entrepreneurship, the biggest mistakes he sees small businesses make, and making the incremental improvements that will be game changers for your business. Get ready to grow your business! Get into strategic planning mode with “<a href="https://s3.amazonaws.com/files.newscred.com/28583658d3d9481d6151c80081d62b57" rel="nofollow" target="_blank">Your Game Plan</a>.” Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

029 - The Small Business Success Method - David Bonney

Today we help you find your target audience—and talk about why it’s so important. Learn more about  How to Analyze Your Target Market

Today we help you find your target audience—and talk about why it’s so important. Learn more about <a href="https://learn.infusionsoft.com/marketing/digital-marketing/how-to-analyze-your-target-market?utm_source=podcast&amp;utm_medium=verbalcta&amp;utm_campaign=18-10-17" rel="nofollow" target="_blank"> How to Analyze Your Target Market</a>

078 - Ask the Expert - Finding Your Target Audience

Pamela Slim

Pamela Slim started out as a director at Barclays Global Investors and quit her job to become a consultant and found she was made to be an entrepreneur. Two books and a brand new startup space later, she’s working with small businesses across the nation to help them find their community and develop a local presence. She talks with Clate Mask and Scott Martineau about how entrepreneurs—especially solo-preneurs—can find all the resources available to them, and finding their watering holes for community and customers. Check out “Your Game Plan” for insights into how to strategically grow your small business. Mentioned in this episode: “Escape From Cubicle Nation” by Pamela Slim “Body of Work” by Pamela Slim “If I Ran the Circus” by Dr. Seuss “Conquer the Chaos” by Clate Mask and Scott Martineau “Quiet” by Susan Cain “The Quit Alternative” by Ben Fanning Watch the  Facebook Live version of this podcast. Check out this and other episodes at smallbusinesssuccess.com.

<a href="http://pamelaslim.com/" rel="nofollow" target="_blank">Pamela Slim</a> started out as a director at Barclays Global Investors and quit her job to become a consultant and found she was made to be an entrepreneur. Two books and a <a href="http://pamelaslim.com/ke/" rel="nofollow" target="_blank">brand new startup space later</a>, she’s working with small businesses across the nation to help them find their community and develop a local presence. She talks with Clate Mask and Scott Martineau about how entrepreneurs—especially solo-preneurs—can find all the resources available to them, and finding their watering holes for community and customers. Check out “<a href="http://learn.infusionsoft.com/resources/guides/strategic-planning-small-business/" rel="nofollow" target="_blank">Your Game Plan</a>” for insights into how to strategically grow your small business. Mentioned in this episode: “<a href="http://www.escapefromcubiclenation.com/" rel="nofollow" target="_blank">Escape From Cubicle Nation</a>” by Pamela Slim “<a href="http://pamelaslim.com/bodyofwork/" rel="nofollow" target="_blank">Body of Work</a>” by Pamela Slim “<a href="https://www.amazon.com/If-Ran-Circus-Classic-Seuss/dp/039480080X" rel="nofollow" target="_blank">If I Ran the Circus</a>” by Dr. Seuss “<a href="https://www.amazon.com/Conquer-Chaos-Successful-Business-Without/dp/0470599324" rel="nofollow" target="_blank">Conquer the Chaos</a>” by Clate Mask and Scott Martineau “<a href="https://www.amazon.com/Quiet-Power-Introverts-World-Talking-ebook/dp/B004J4WNL2/ref=sr_1_1_ha?s=digital-text&amp;ie=UTF8&amp;qid=1478884201&amp;sr=1-1&amp;keywords=quiet" rel="nofollow" target="_blank">Quiet</a>” by Susan Cain “<a href="https://www.amazon.com/QUIT-Alternative-Blueprint-Creating-Quitting-ebook/dp/B00O39C2PA" rel="nofollow" target="_blank">The Quit Alternative</a>” by Ben Fanning Watch the <a href="https://www.facebook.com/Infusionsoft/videos/10154781652137037/?hc_location=ufi" rel="nofollow" target="_blank"> Facebook Live version</a> of this podcast. Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

037 - Always Be the Weirdo in the Room - Pamela Slim

Chris Hogan

Don’t want to run your business in debt? You don’t have to. Our special guest Chris Hogan, author and Dave Ramsey personality for Entreleadership, explains how and why you should run your business debt free. Hogan talks about why debt is a thief, how to deal with emergencies and big expenses, and creating a cushion for peace of mind. We also bring in Infusionsoft VP of comptroller Scott Stagg to give his perspective on debt and small business finance. For Entreleadership’s Guide to running your small business debt free, text debtfreeguide to 44222, or click here! Grow your business with purpose with our  2017 Strategic Planning Guide For more resources, check out entreleadership.com

Don’t want to run your business in debt? You don’t have to. Our special guest <a href="https://www.chrishogan360.com/" rel="nofollow" target="_blank">Chris Hogan</a>, author and Dave Ramsey personality for Entreleadership, explains how and why you should run your business debt free. Hogan talks about why debt is a thief, how to deal with emergencies and big expenses, and creating a cushion for peace of mind. We also bring in Infusionsoft VP of comptroller Scott Stagg to give his perspective on debt and small business finance. For Entreleadership’s Guide to running your small business debt free, text debtfreeguide to 44222, or <a href="https://sn251.infusionsoft.com/app/form/chris-hogan-debtfreeguide" rel="nofollow" target="_blank">click here!</a> Grow your business with purpose with our <a href="https://learn.infusionsoft.com/resources/guides/2017-strategic-planning-kit-grow-business" rel="nofollow" target="_blank"> 2017 Strategic Planning Guide</a> For more resources, check out <a href="https://www.entreleadership.com/" rel="nofollow" target="_blank">entreleadership.com</a>

055 - Running Your Business Debt Free - Chris Hogan

Drew Doolan started his business, Sites N Stores, in 2008 to help small businesses  build their websites and “be the big brother” of the small businesses they were working with. Drew has since grown is company to have 35 full-time employees, but it was a long road. He talks with Clate and Scott about the fear of hiring that first person and getting over viewing employees as “necessary evils”; the shadow of discontent that came over his business four years ago and how they overcame that; and the importance of continuing to tell your company’s story. Looking to purposefully grow your business? Check out our  2017 Strategic Planning Kit Check out this and other episodes at smallbusinesssuccess.com. Drew is a member of Elite Forum.

Drew Doolan started his business, <a href="http://www.sitesnstores.com.au" rel="nofollow" target="_blank">Sites N Stores</a>, in 2008 to help small businesses  build their websites and “be the big brother” of the small businesses they were working with. Drew has since grown is company to have 35 full-time employees, but it was a long road. He talks with Clate and Scott about the fear of hiring that first person and getting over viewing employees as “necessary evils”; the shadow of discontent that came over his business four years ago and how they overcame that; and the importance of continuing to tell your company’s story. Looking to purposefully grow your business? Check out our <a href="https://learn.infusionsoft.com/resources/guides/2017-strategic-planning-kit-grow-business" rel="nofollow" target="_blank"> 2017 Strategic Planning Kit</a> Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>. Drew is a member of <a href="https://eliteforum.infusionsoft.com/" rel="nofollow" target="_blank">Elite Forum</a>.

039 - A Sale Is Just a Story - Drew Doolan

Gosia Baran

Gosia Baran started Helping Hands Cleaning Services when she was laid off from her law firm post-9/11. Since she’d been perpetually dissatisfied with the cleaning services she’d employed, and she had a six month old son to support, she decided to start her own cleaning service. She started out as the cleaner, then was forced to hire someone when she became pregnant again. Now 15 years later, she has a staff of 32 and is expanding from residential into commercial cleaning as well. Gosia chats with Clate and Scott about the tough early years of starting a business, finding a balance with work and family, and how she’s worked through discouragement in tough times. Gosia is a member of Elite Forum and a Stage 5 business owner. Want to know what stage of small business success you’re in? Listen to  episode 38 where Clate and Scott take you through the stages and what they mean. Gosia grew her business heavily on referrals. Check out our ebook, “Referential Treatment” for how to ask for referrals to grow your business.

Gosia Baran started <a href="http://helpinghandsmaidservices.com/" rel="nofollow" target="_blank">Helping Hands Cleaning Services</a> when she was laid off from her law firm post-9/11. Since she’d been perpetually dissatisfied with the cleaning services she’d employed, and she had a six month old son to support, she decided to start her own cleaning service. She started out as the cleaner, then was forced to hire someone when she became pregnant again. Now 15 years later, she has a staff of 32 and is expanding from residential into commercial cleaning as well. Gosia chats with Clate and Scott about the tough early years of starting a business, finding a balance with work and family, and how she’s worked through discouragement in tough times. Gosia is a member of <a href="https://eliteforum.infusionsoft.com/" rel="nofollow" target="_blank">Elite Forum</a> and a Stage 5 business owner. Want to know what stage of small business success you’re in? Listen to <a href="https://smallbusinesssuccess.com/stages-of-small-business-success/" rel="nofollow" target="_blank"> episode 38</a> where Clate and Scott take you through the stages and what they mean. Gosia grew her business heavily on referrals. Check out our ebook, “<a href="https://learn.infusionsoft.com/resources/guides/how-to-ask-for-referrals-that-help-grow-your-business-e-book" rel="nofollow" target="_blank">Referential Treatment</a>” for how to ask for referrals to grow your business.

066 - The Cleanup HItter - Gosia Baran

Molly Pittman

LEAD

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer. Carey, Molly, and Jared talk about creating content that is  relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it. Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers. Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.” Mentioned in this episode: Rev.com Check out this and other episodes at smallbusinesssuccess.com.

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at <a href="http://www.digitalmarketer.com/" rel="nofollow" target="_blank">DigitalMarketer</a>. Carey, Molly, and Jared talk about creating content that is  relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it. Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers. Want to read more about building your funnel around a lead magnet? Check out our ebook, “<a href="https://learn.infusionsoft.com/resources/guides/the-small-business-guide-to-capturing-leads" rel="nofollow" target="_blank">The Small Business Guide to Capturing Leads</a>.” Mentioned in this episode: <a href="https://www.rev.com/" rel="nofollow" target="_blank">Rev.com</a> Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

041- What Makes a Great Lead Magnet? - Molly Pittman

Matt Leitz

Matt Leitz is a born entrepreneur—he even thought he invented social networking. Clearly he didn’t, but he brings that passion to his role as  President of Clever Investor. He shares with Clate and Scott the struggles his company faced along the way—like losing every customer’s credit card information—as well as the big wins, like helping customers get results and taking a six-week vacation.   Automation helped Matt grow his business, how could it help yours? Check out our e-book “25 Things Every Small Business Should Automate.”  Check out this and other episodes at smallbusinesssuccess.com.

Matt Leitz is a born entrepreneur—he even thought he invented social networking. Clearly he didn’t, but he brings that passion to his role as  President of Clever Investor. He shares with Clate and Scott the struggles his company faced along the way—like losing every customer’s credit card information—as well as the big wins, like helping customers get results and taking a six-week vacation. Automation helped Matt grow his business, how could it help yours? Check out our e-book “<a href="https://s3.amazonaws.com/files.newscred.com/58516143fd28fc923b1d1f768d48f9b7" rel="nofollow" target="_blank">25 Things Every Small Business Should Automate</a>.” Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

004 - A Man is a Success if… - Matt Leitz

Marcus Lemonis, star of The Profit, joins us to talk about how small businesses can use data to attract new customers, and maintain the ones you have. He expands on the importance of focusing on the data that creates the highest return on investment, and finding the balance between betting the farm on data, and doing nothing.  

Marcus Lemonis, star of The Profit, joins us to talk about how small businesses can use data to attract new customers, and maintain the ones you have. He expands on the importance of focusing on the data that creates the highest return on investment, and finding the balance between betting the farm on data, and doing nothing.

051 - Marcus Lemonis, Secret Data Miner

It’s the bane of nearly every small business - sales. When you’re not selling enough, do you need a new product, or is there a way to better refine what you already have? We bring in JImmy Talbert, Infusionsoft’s conversion marketing manager, to discuss this listener-submitted question about how to get more sales. More often than not, the problem isn’t a tool, skill, or product. The problem is that the the process isn’t focused enough. Jimmy talks about what you sell specifically and who to sell it to, finding the perfect customer, creating a logical progression, and making sure you have the offering that your perfect customer needs. Past episodes on re-engaging your leads:  Re-engage Your Leads Part I  Re-engage Your Leads Part II  Re-engage Your Leads Part III Take your sales and marketing to the next level with “7 Steps to a Complete Small Business Sales and Marketing Plan” Check out this and other episodes at smallbusinesssuccess.com.

It’s the bane of nearly every small business - sales. When you’re not selling enough, do you need a new product, or is there a way to better refine what you already have? We bring in JImmy Talbert, Infusionsoft’s conversion marketing manager, to discuss this listener-submitted question about how to get more sales. More often than not, the problem isn’t a tool, skill, or product. The problem is that the the process isn’t focused enough. Jimmy talks about what you sell specifically and who to sell it to, finding the perfect customer, creating a logical progression, and making sure you have the offering that your perfect customer needs. Past episodes on re-engaging your leads: <a href="https://smallbusinesssuccess.com/jared-kimball-generate-success-through-rengagement/" rel="nofollow" target="_blank"> Re-engage Your Leads Part I</a> <a href="https://smallbusinesssuccess.com/success-in-lead-strategy/" rel="nofollow" target="_blank"> Re-engage Your Leads Part II</a> <a href="https://smallbusinesssuccess.com/success-through-emails/" rel="nofollow" target="_blank"> Re-engage Your Leads Part III</a> Take your sales and marketing to the next level with “<a href="https://learn.infusionsoft.com/resources/guides/7-steps-to-a-complete-small-business-sales-marketing-plan" rel="nofollow" target="_blank">7 Steps to a Complete Small Business Sales and Marketing Plan</a>” Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

056 - Struggling to Make Sales?

Need more sales? Think that to get more sales you need to get more new leads? You could actually raise sales by re-engaging the leads you already have. All those leads who weren’t ready to buy, or went off the grid? What it takes is reigniting a relationship with those leads, providing them value, and solving their pain points. Jared Kimball, a demand gen specialist, joins David Bonney and Carey Ballard to talk about the concept of how to re-engage leads. Make sure to tune in in two weeks as they dive deeper into what you need to re-engage leads and the strategy behind doing so. Want to get down the basics of lead capture? Check out our ebook, “The Small Business Guide to Capturing Leads.” Mentioned in this episode:  Typical vs Perfect Customer Lifecycle  Check out this and other episodes at smallbusinesssuccess.com.

Need more sales? Think that to get more sales you need to get more new leads? You could actually raise sales by re-engaging the leads you already have. All those leads who weren’t ready to buy, or went off the grid? What it takes is reigniting a relationship with those leads, providing them value, and solving their pain points. Jared Kimball, a demand gen specialist, joins David Bonney and Carey Ballard to talk about the concept of how to re-engage leads. Make sure to tune in in two weeks as they dive deeper into what you need to re-engage leads and the strategy behind doing so. Want to get down the basics of lead capture? Check out our ebook, “<a href="http://learn.infusionsoft.com/resources/guides/the-small-business-guide-to-capturing-leads/" rel="nofollow" target="_blank">The Small Business Guide to Capturing Leads</a>.” Mentioned in this episode:  <a href="https://s3.amazonaws.com/files.newscred.com/d445b7e4dd2cb8f504f92c2715d6bdea" rel="nofollow" target="_blank">Typical vs Perfect Customer Lifecycle</a> Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

030 - Re-Engagement Part 1

Ryan Deiss

Ryan Deiss, founder and CEO of DigitalMarketer.com, got his start in what some might say was a strange business for a teenage boy. But it taught him tons of marketing lessons, and he steps into the studio with Clate and Scott to share some of those business marketing tips. He talks about the importance of keeping your business market-centric and remembering that your business is NOT about your product; it’s about the problems that exist for your target customer. Deiss also recalls the pains of trying to make payroll, the fine line between delegating and just being unwilling to do the work, and getting over the fear of hiring other people.   Want to learn more marketing tactics? Check out our webinar with Ryan Deiss, How to Convert Leads into Paying Customers with Email Marketing   Mentioned in this episode:   “How the Mighty Fall” by Jim Collins “Rocky III” Learn.infusionsoft.com  Check out this and other episodes at smallbusinesssuccess.com.

Ryan Deiss, founder and CEO of <a href="http://www.digitalmarketer.com/" rel="nofollow noopener" target="_blank">DigitalMarketer.com</a>, got his start in what some might say was a strange business for a teenage boy. But it taught him tons of marketing lessons, and he steps into the studio with Clate and Scott to share some of those business marketing tips. He talks about the importance of keeping your business market-centric and remembering that your business is NOT about your product; it’s about the problems that exist for your target customer. Deiss also recalls the pains of trying to make payroll, the fine line between delegating and just being unwilling to do the work, and getting over the fear of hiring other people. Want to learn more marketing tactics? Check out our webinar with Ryan Deiss, <a href="https://infusionsoft.wistia.com/medias/3y1g2hrk76" rel="nofollow" target="_blank">How to Convert Leads into Paying Customers with Email Marketing</a> Mentioned in this episode: “<a href="https://www.amazon.com/How-Mighty-Fall-Companies-Never-ebook/dp/B0058DRTYY#navbar" rel="nofollow" target="_blank">How the Mighty Fall</a>” by Jim Collins “<a href="http://www.imdb.com/title/tt0084602/" rel="nofollow" target="_blank">Rocky III</a>” <a href="http://learn.infusionsoft.com/" rel="nofollow" target="_blank">Learn.infusionsoft.com</a> Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

021 - Arrival Syndrome - Ryan Deiss

Abigail Olaya

Abigail Olaya and her husband went from corporate work to owning their own business during the U.S. economic downturn of 2008. They now run Venue at the Grove, a wedding venue and experience in Phoenix, Arizona. Their business journey hasn’t been easy—when Abigail was pregnant with triplets, her one remaining site coordinator resigned a mere month before Abigail’s due date. She talks with Clate and Scott about her founder’s story, how she and her husband leapt from corporate to entrepreneurs, building a team that aligns with company culture, and balancing family and business. Want to get a leg up on your small business strategy? Check out our e-book “Your Game Plan”!  Check out this and other episodes at smallbusinesssuccess.com.

Abigail Olaya and her husband went from corporate work to owning their own business during the U.S. economic downturn of 2008. They now run Venue at the Grove, a wedding venue and experience in Phoenix, Arizona. Their business journey hasn’t been easy—when Abigail was pregnant with triplets, her one remaining site coordinator resigned a mere month before Abigail’s due date. She talks with Clate and Scott about her founder’s story, how she and her husband leapt from corporate to entrepreneurs, building a team that aligns with company culture, and balancing family and business. Want to get a leg up on your small business strategy? Check out our e-book “<a href="https://s3.amazonaws.com/files.newscred.com/28583658d3d9481d6151c80081d62b57" rel="nofollow" target="_blank">Your Game Plan</a>”! Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

003 - Two Scientists Walk Onto a Pecan Grove - Abigail Olaya

Allison Werder

One of Alison Werder’s toughest business moments was letting go an employee who just wasn’t the right fit. Upon departing, the former employee told Alison, “You think you’re big time, but you’re not.” But the mission of Alison’s business, Ali J Boutique, is big time. Alison chats with Clate about how she went from selling scarves to creating an online apparel company; balancing business with parenting; and all of the teaching involved in drawing in customers. The biggest takeaway for both these business owners? THat if you feel your business is commoditized, you’re probably low on passion, not teaching right, and not selecting the people who value what you offer.   Want to automate your online business like Ali J Boutique? Check out tips from our e-book, “The Small Business Office Automation Guide.”  Check out this and other episodes at smallbusinesssuccess.com.

One of Alison Werder’s toughest business moments was letting go an employee who just wasn’t the right fit. Upon departing, the former employee told Alison, “You think you’re big time, but you’re not.” But the mission of Alison’s business, <a href="https://www.alijboutique.com/" rel="nofollow" target="_blank">Ali J Boutique</a>, is big time. Alison chats with Clate about how she went from selling scarves to creating an online apparel company; balancing business with parenting; and all of the teaching involved in drawing in customers. The biggest takeaway for both these business owners? THat if you feel your business is commoditized, you’re probably low on passion, not teaching right, and not selecting the people who value what you offer. Want to automate your online business like Ali J Boutique? Check out tips from our e-book, “<a href="https://s3.amazonaws.com/files.newscred.com/f4fbea9a432515b570eaad9424467a60" rel="nofollow" target="_blank">The Small Business Office Automation Guide</a>.” Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

028 - The Determination Factor - Allison Werder

Cara Hale

Cara Hale Alter had built up a fully-booked business in leadership and communication skills—until the recession-induce crickets brought Speech Skills to a crashing halt, and only 5 percent of their previous business volume. She and her business partner/husband used that time to really build up the business so that once the economy recovered, they came out stronger than ever. Cara talks with Clate and Scott about the tremendous burden of being an entrepreneur and the sole breadwinner in her family; saying “no” to clients who monopolize your resources; and how much more fun it is to run a business when you’re not your product.   Stages of small business success “The Credibility Code” by Cara Hale Alter “Conquer the Chaos” by Clate Mask and Scott Martineau  Check out this and other episodes at smallbusinesssuccess.com.

Cara Hale Alter had built up a fully-booked business in leadership and communication skills—until the recession-induce crickets brought Speech Skills to a crashing halt, and only 5 percent of their previous business volume. She and her business partner/husband used that time to really build up the business so that once the economy recovered, they came out stronger than ever. Cara talks with Clate and Scott about the tremendous burden of being an entrepreneur and the sole breadwinner in her family; saying “no” to clients who monopolize your resources; and how much more fun it is to run a business when you’re not your product. Stages of small business success “<a href="https://www.amazon.com/Credibility-Code-Project-Confidence-Competence/dp/0985265604" rel="nofollow" target="_blank">The Credibility Code</a>” by Cara Hale Alter “<a href="https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Dstripbooks&amp;field-keywords=conquer+the+chaos" rel="nofollow" target="_blank">Conquer the Chaos</a>” by Clate Mask and Scott Martineau Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

020 - Classic Mistakes - Cara Hale Alter

Paul Tobey

Paul Tobey, CEO of Training Business Pros, wasn’t always an entrepreneur–in fact, he “fell out of the music industry” after years as a professional jazz musician. He and his family lost 22 years of hard work and had to rebuild, starting out with him and his family living in his parents’ house. Paul talks with Clate Mask and David Bonney about making it after years of hard work and trying to find employees who weren’t just punching a clock. As Clate says, if you have employee problems pulling you back, it’s not the employee, it’s you. What to do? Your purpose, values, and mission will really help you attract the right people who match your values and fit their role. Plus, David shares his 5 C’s for hiring right. Ready to get started on hiring better? Check out our “Sales Team Hiring Guide.” “The Alchemist” by Paolo Coelho “The Pilgrimage” by Paolo Coelho “Secrets of the Millionaire Mind” by T. Harv Ecker   “Property Prosperity” by Dolf De Roose The books of Jim Collins The books of Gary Zukav   Check out this and other episodes at smallbusinesssuccess.com.

Paul Tobey, CEO of <a href="http://www.trainingbusinesspros.com/" rel="nofollow" target="_blank">Training Business Pros</a>, wasn’t always an entrepreneur–in fact, he “fell out of the music industry” after years as a professional jazz musician. He and his family lost 22 years of hard work and had to rebuild, starting out with him and his family living in his parents’ house. Paul talks with Clate Mask and David Bonney about making it after years of hard work and trying to find employees who weren’t just punching a clock. As Clate says, if you have employee problems pulling you back, it’s not the employee, it’s you. What to do? Your purpose, values, and mission will really help you attract the right people who match your values and fit their role. Plus, David shares his 5 C’s for hiring right. Ready to get started on hiring better? Check out our “<a href="http://learn.infusionsoft.com/resources/guides/sales-team-hiring-guide/" rel="nofollow" target="_blank">Sales Team Hiring Guide.</a>” “<a href="https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0061122416" rel="nofollow" target="_blank">The Alchemist</a>” by Paolo Coelho “<a href="https://www.amazon.com/Pilgrimage-Plus-Paulo-Coelho/dp/0061687456/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1478020623&amp;sr=1-1&amp;keywords=the+pilgrimage" rel="nofollow" target="_blank">The Pilgrimage</a>” by Paolo Coelho “<a href="https://www.amazon.com/Secrets-Millionaire-Mind-Mastering-Wealth/dp/0060763280" rel="nofollow" target="_blank">Secrets of the Millionaire Mind</a>” by T. Harv Ecker   “Property Prosperity” by <a href="https://dolfderoos.com/" rel="nofollow" target="_blank">Dolf De Roose</a> The books of <a href="http://www.jimcollins.com/" rel="nofollow" target="_blank">Jim Collins</a> The books of <a href="http://seatofthesoul.com/" rel="nofollow" target="_blank">Gary Zukav</a> Check out this and other episodes at <a href="http://smallbusinesssuccess.com" rel="nofollow" target="_blank">smallbusinesssuccess.com</a>.

036 - Getting Accustomed to Risk - Paul Tobey

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