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WTF Gym Talk

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.If you're tired of the same vanilla podcast content on growing your microgym, then you'll def. want to check this one.

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Selling PT@Point of Sale Pt. 2

In part two of the series we’re gonna talk about how to set up your consultation for the ultimate success in selling the prospect of personal training. The key here is making sure that you make the prospect aware of the final that requires personal training before group class. This is an easy explanation when the common association with CrossFit in the market is injury.--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

15mins

9 Nov 2017

Rank #1

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Jason Ackerman x Own Your Eating

Jason Ackerman is a former CrossFit affiliate owner.A current member of CrossFit HQ Seminar Staff.Owner of Own Your Eating (online nutrition coaching)and is currently writing a book...We get into the in's and out's of owning a microgym, jam on the concept of writing a book from scratch and some other random shit I can't remember - but trust me, it's worth a listen.@ownyoureating--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

52mins

27 Feb 2019

Rank #2

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Should I Keep the CF Name?

Branding is much more than just the logo or name of your biz, but many CF affiliates are waiving the CrossFit flag as their branding and then trying to become something their not.--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

9mins

24 Aug 2017

Rank #3

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Patience

Patience is a layup piece of generic business advice that can be given to almost all dilemas you face as an owner.But let's break it down to specifics in the microgym industry.--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

12mins

4 Sep 2018

Rank #4

Most Popular Podcasts

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Craig Patterson, MadLab Group

Craig is my kinda guy.Loud. Honest. And actually knows his shit when it comes to the fitness industry.As someone who started exploring the business model of CrossFit back in 2005, it's really awesome to talk shop with a guy I looked up to since his infamous CrossFit Journal video dropped back in the day where he started explaining the business side of this microgym explosion.So sit your ass down and take notes. This one is solid. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

1hr 8mins

30 Aug 2018

Rank #5

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Performance Based Compensation

Are feather flags effective outdoor marketing?What are the downsides to only paying employees hourly?Do I have any thoughts on the MadLab Group's performance based compensation belief? ...watch the video. it's all in there.--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

16mins

10 Oct 2018

Rank #6

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Size of Building = Your Price

There’s a lot of basic math that gets missed by gym owners when opening their business. They base their membership and service prices and what the rest of the market is doing and sometimes their past experiences as a client. When really the math is much easier than that. I’m gonna walk you through how to take the square footage of your building and reverse engineer your pricing structure.--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

10mins

7 Dec 2017

Rank #7

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I May Be Wrong, But I Doubt It - ep. 02

On the 2nd episode of this awesome as fuck segment, we have two microgym owners who significantly disagree with me on several topics:- having dogs in the gym- creating a 2nd home for your clients (in a good way and bad way)- cubbie with smelly Olympic weightlifting shoes- and a few othersThe great thing about this episode is that both of these guys show that though I may not agree with their way of doing it - they are proving it can work for them.Thanks to Bill Russell @crossfitclevelandand Matt Andrus @sequoiacrossfit--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

58mins

22 Feb 2019

Rank #8

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Steve Pinkerton, Vitality Fitness

Steve is the fucking man. Besides being one of the honestly, nicest guys I've ever encountered...he's done things with his business that would give me blood in my urine and and problematic drinking habit. This guy doesn't just own his own building - be constructed a 50,000 sqft behemoth from the ground up. Literally.Steve also created a hyper-successful program to introduce his product to the market - EvoFit. We jam on all this and more. Listen & learn. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

55mins

5 Jun 2018

Rank #9

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Stop Being A Pussy

Fear.It's real.But when you really analyze it and when/where it pops up...it can be very telling as to what you NEED to be doing. Fear is more of an indicator sometimes in business than it is a chemical process.Give this one a listen and let me know...What are you afraid of in your business right now???--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

15mins

16 Nov 2018

Rank #10

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Creating Your Annual Plan

Most gym owners have great ideas, but poor execution. It generally boils down to a lack of planning on how to tackle the plan at a macro, meso and micro cycle. That’s what I’m covering - hit play. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

9mins

11 Dec 2017

Rank #11

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Be Better At Social Media

You Can't Sell Denim If Your Mannequins Are Wearing Khakis. Does your social media story translate to the prospective customers you're trying to reach? Is your content helping or hurting your biz? --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

4mins

4 Aug 2017

Rank #12

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Lean Out Your Microgym + Custom Timers

Dan Uyemura is the CEO of Push Press and one hell of a guy to jam on business with. We go into a plethora of details from the broken business model that most CF Affiliates are running with to leaning out your microgym from a cost perspective and operational capacity.  To learn more about Push Press and the cool shit they're doing - www.pushpress.com --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

44mins

30 Dec 2019

Rank #13

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Sales Psychology Pt 1.

Knowing the mindset of your prospect when you are engaging with them for the first time is a must. If you can't get understand thought process of someone looking to buy from you, then I highly doubt you'll be able to solve their problem and sell them your services. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

9mins

27 Feb 2018

Rank #14

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Fire Your Coaches

Is your business struggling because you don't have any full-time help to ride shotgun with you as you grow this company? Do you have part-time coaches (based on intent, not hours worked) that are not going to help you get across the finish line because they have other life obligations that come BEFORE your business? Then give this shit a listen. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

10mins

30 Jan 2019

Rank #15

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Shawn Rider x Opequon.Collective

Shawn Rider is the owner of Shenandoah.Fit and most recently has created an opportunity for gym owners to convene onsite at his facility and learn how to create more consistent, effective and branded coaching experience. Shawn and his head coach Jerod have put together a 1 day immersive coaching development seminar on July 28th. For more information, check out www.opequon.co --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

54mins

26 Jun 2018

Rank #16

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Brandon Cullen, MADabolic Inc.

This is Brandon Cullen.Brandon grew up an athlete. Became a fitness coach. Encounter CrossFit and started his journey in the microgym space.However, Brandon decided to zig whenever one else was zagging. Brandon didn't align himself with all the core values of CrossFit and had his own recipe for group strength & conditioning.This is his story and it's a damn fucking good one. Enjoy. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

1hr 8mins

30 May 2018

Rank #17

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An Interview w/ 321Go Podcast

Matt Scanlon from the 321Go Podcast and I jam on diversifying revenue streams and shooting for bunts and sacrifice flys vs grand slams in your business. Check out their podcast if you haven't already!--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

27mins

3 Aug 2017

Rank #18

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Story Telling

I don't like the term marketing or advertising. I prefer Story Telling. I believe with the social media platforms we have access to today, it is a true representation with how we turn prospects into customers and customers into raving fans. If you haven't ready StoryBrand by Donald Miller, I highly recommend it. This podcast was inspired by his book. Hope you find it helpful. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

10mins

7 Mar 2018

Rank #19

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Individual Design + Fitbot

Looking to add an additional revenue stream but you're capped on time? Individual program design and the use of Fitbot allow coaches to hack the time constraints of personal training. Scale your time!--- Send in a voice message: https://anchor.fm/wtfgymtalk/message

18mins

14 Aug 2017

Rank #20