Cover image of Legal Marketing 2.0 Podcast

Legal Marketing 2.0 Podcast

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

Ranked #1

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Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms

Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms

In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for profes... Read more

31 Jul 2018

26mins

Ranked #2

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Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm

Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm

In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their... Read more

13 May 2019

25mins

Ranked #3

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Podcast Ep. 103: Law Firms Built to Bring in Business - Business Development Lessons for Law Firm Leaders

Podcast Ep. 103: Law Firms Built to Bring in Business - Business Development Lessons for Law Firm Leaders

In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the ... Read more

6 Nov 2019

22mins

Ranked #4

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Ep. 3: The Four SEO Techniques for Law Firms

Ep. 3: The Four SEO Techniques for Law Firms

Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest... Read more

23 May 2017

19mins

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Ranked #5

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Ep. 6: Law Firm Awards Submission With David Brown

Ep. 6: Law Firm Awards Submission With David Brown

Law firm awards submission insights and tips! The recognition awards provide is meaningful to lawyers and firms who don’... Read more

13 Jun 2017

28mins

Ranked #6

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Ep. 37: Law Firm Public Relations and Social Media with Ryan King

Ep. 37: Law Firm Public Relations and Social Media with Ryan King

Is social media the new public relations? I posed this question to Ryan King the ‎Director of Communications at the law ... Read more

13 Feb 2018

21mins

Ranked #7

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Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella

Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella

In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcom... Read more

19 Feb 2019

16mins

Ranked #8

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Podcast Ep. 76: The Power of Language with John Klymshyn

Podcast Ep. 76: The Power of Language with John Klymshyn

In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and buil... Read more

15 Jan 2019

21mins

Ranked #9

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Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.

Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.

In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert ... Read more

16 Oct 2019

18mins

Ranked #10

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Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index

Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index

The Evolution of The Social Law Firm Index The first Social Law Firm index was published in 2014 in partnership with Abo... Read more

14 Nov 2017

21mins

Ranked #11

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Podcast Ep. 73: The Evolution of Social Media in the Legal Industry

Podcast Ep. 73: The Evolution of Social Media in the Legal Industry

In this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how ... Read more

26 Dec 2018

18mins

Ranked #12

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Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018

Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018

At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketi... Read more

6 Feb 2018

22mins

Ranked #13

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Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale

Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale

In this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communicatio... Read more

5 Dec 2017

11mins

Ranked #14

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Podcast Ep. 68: How to Grow Your Law Firm with Kathy D’Agostino

Podcast Ep. 68: How to Grow Your Law Firm with Kathy D’Agostino

In this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift the... Read more

14 Nov 2018

16mins

Ranked #15

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Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider

Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider

Podcast Shownotes What is Google AdWords and how does it work? Google AdWords is an advertising platform that allows adv... Read more

22 Aug 2017

23mins

Ranked #16

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Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing

Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing

Molly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law fir... Read more

19 Dec 2017

27mins

Ranked #17

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Podcast Ep. 67: How to Generate Referrals Without Asking

Podcast Ep. 67: How to Generate Referrals Without Asking

In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying re... Read more

31 Oct 2018

27mins

Ranked #18

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Ep. 14 Law Firm Brand Research With Elonide Semmes

Ep. 14 Law Firm Brand Research With Elonide Semmes

Law firms are not just about selling legal services but the client’s experience receiving those services. To do that you... Read more

8 Aug 2017

23mins

Ranked #19

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Ep. 10 Law Firm CRM With Chris Fritsch

Ep. 10 Law Firm CRM With Chris Fritsch

The beauty of CRM is it can do a thousand things. The problem with CRM is it can do a thousand things. Starting out, mos... Read more

11 Jul 2017

35mins

Ranked #20

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Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms

Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms

In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and... Read more

12 Sep 2018

26mins

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