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Carla Johnson

34 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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27: Marketing Author and Innovation Expert Carla Johnson on the Relationship Between Innovation and Influence

The School of Influence Podcast with Amanda Russell and Neal Schaffer

Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. Are you ready to innovate to influence? Listen in for an inspiring episode guaranteed to get you started innovating!For more information:Carla Johnson: https://carlajohnson.coRE:Think INNOVATION on Amazon: https://amzn.to/3hPmW31 (affiliate)Amanda Russell: https://amandarussell.coNeal Schaffer: https://nealschaffer.com


8 Jul 2021

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RE:Think Innovation w/Carla Johnson

Unleash Possible

Join Samantha and her guest Carla Johnson, Global Keynote Speaker and Author of her new book, RE: Think Innovation, as they talk about how to tie individual competence with innovation techniques to direct corporate outcomes and the framework she’s developed to look at the work that they do differently, and have a bigger impact on the people they serve.


29 Jun 2021

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EP 299: Igniting innovative thinking with Carla Johnson

Build a Better Agency Podcast

If there’s one thing every agency has to be able to do, it’s innovate. We are paid to be creative thinkers on command. We have to be able to generate ideas on a regular basis that serves both the agency and our clients. This can be exhausting and stressful to deliver consistently, especially because it’s usually only the agency owner or a handful of leaders who can do this work. What if everyone in the agency had the skills and confidence to be an innovative thinker? Author Carla Johnson has studied the art and science of innovation. The research she’s done and the methodologies she’s built are both fascinating and super useful. She believes innovative thinking is both innate and teachable. It’s been an integral part of human nature since the beginning of time and it’s her mission to help reignite a passion for it. In this episode of Build a Better Agency, Carla and I explore all things innovation. We give this buzzword a clear definition. We discuss mistakes made in trying to find creative solutions. We look at ways innovative thinking can be enhanced and taught, as well as how to create a culture of creative thinkers in your agency. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Understanding the definition of innovation Why innovative thinking is a skill we all have Mistakes that keep meetings from being creatively rich Is innovative thinking teachable? Does groupthink help or hinder agency innovation? Why adults are less innovative than children The archetypes of innovative thinking How to create a culture of creative, innovative thinkers


28 Jun 2021

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RE:Think Innovation with Carla Johnson

The Small Business Edge Podcast with Brian Moran

In This Episode: Carla Johnson, world-renowned keynote speaker and author of her latest book “RE:Think Innovation,” details the five step framework for innovation to inspire growth in business.


23 Jun 2021

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RE:Think Innovation – Carla Johnson

Lead Generation Strategies for B2B Tech Companies

In this podcast episode, the world-renowned storyteller and author Carla Johnson, teaches us about how to be innovative. She discusses how the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes.  If you want to know more or get in touch with Carla, you find more information in the links below: https://www.carlajohnson.co/ https://www.linkedin.com/in/carlajohnson/


5 May 2021

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Carla Johnson — B2B Storytelling Done the Right Way

Marketing Unplugged

Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Her work with Fortune 500 brands serves as the foundation for many of her books. Her tenth and most recent book, RE: Think Innovation, busts the myth that innovation is something that requires a specific degree or special training. Consistently named one of the top influencers in her field, Carla regularly challenges conventional thinking. In this week’s episode, Carla dives right into what B2B marketing is lacking when it comes to storytelling, and how to fix it. Key Takeaways: [2:15] What’s a typical workday like for Carla? [310] Carla shares the 90/90/1 productivity philosophy. [7:15] How did Carla get her start in marketing? [10:10] There’s a lack of understanding when it comes to storytelling and its role in B2B marketing. [17:20] People are hardwired for stories. [19:35] Start with facts and figures? It releases stress in the body. Start with a story? It releases dopamine. [20:25] You can’t prove yourself into a purchase with a customer. [22:15] How has Carla’s background in engineering and history helped her become a better writer? [27:35] When does it make sense to outsource the CMO role? [31:15] Let’s talk about innovation. Carla shares what she’s seen over the years. [34::55] What are some of the best ways marketing leaders can drive a culture of innovation? [39:15] Saying you’re innovative is one thing. Actually doing it is quite another. [42:15] Innovation is everybody’s business. 90% of innovation happens outside of product yet 75% of the budget goes to product innovation. [44:50] Carla shares how the CDC leveraged innovation to better educate the public. [48:35] Carla relocated her family across the globe. Why is travel important? What was that relocation experience like? [53:35] Volunteering is a big part of Carla’s life. Everyone should take a moment to give back, even if it’s small. [55:40] What’s one piece of advice Carla would like to give her younger self? Mentioned in This Episode: Carlajohnson.co Preorder Carla’s book here Carla on LinkedIn


22 Apr 2021

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RE:Think Innovation with Carla Johnson


Carla Johnson is on a mission.Her goal is to teach one million people how to become innovative thinkers by 2025.She can start with me today, although I would hope I’m already on the right path!That said, I think every single person can always learn and in fact is always learning something new. So today will be no different.Join us as we celebrate her new book and bust the myth that innovation is something that requires a specific degree or special training. Learn more about your ad choices. Visit megaphone.fm/adchoices

1hr 10mins

9 Mar 2021

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Bringing Brilliant Ideas to Life feat. Carla Johnson | EP. 29

Marketing in the Raw with Adam Helweh

Adam talks with the brilliant, Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes". In this episode, she shares the key to unlocking innovation and bringing brilliant ideas to life.  Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz--- Send in a voice message: https://anchor.fm/marketingintheraw/message


26 Feb 2021

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323: How to come up with great ideas - a chat with Carla Johnson

The Business Storytelling Podcast

Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.   Find her book on the topic here: https://amzn.to/3oIbrwm Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: https://lnkd.in/ePb7wUi--- Send in a voice message: https://anchor.fm/ctrappe/message


3 Feb 2021

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Ep.5 Rethinking your innovation culture with Carla Johnson

Innovation Capital

Now more than ever, the responsibility for innovation rests on everyone’s shoulders within the organization. This episode will look at shifting accountability for innovation out of the hands of the select few, to build a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Guest: Carla Johnson, Author & Innovation Strategist Guest Bio: Carla Johnson is a world-renowned storyteller, speaker, and prolific author. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation busts the myth that innovation is something that requires a specific degree or special training. in fact, Carla explains why, to be a successful company in today's hyper-competitive, customer-driven world, innovation must be everyone's business. Her goal is to teach one million people how to become innovators by 2025. Key Takeaways Companies that struggle with innovation lack a clear organizational purpose. You need to be able to create space for innovation to happen within your organization. Innovation is inefficient, it often involves failure. Great innovation makes others jealous they didn't come up with that idea.  Carla shared her remarkable 5-step formula that anyone can follow to use inspiration from the world around you. VISIT> patsnap.com/ep5 Grab Your FREE Copy of The connected innovation intelligence blueprint> CLICK HERE Today's episode was brought to you by PatSnap. Learn more about PatSnap at www.patsnap.com This podcast was fully transcribed and can be found at patsnap.com/ep5


13 Jan 2021