Cover image of The Truth About Marketing

The Truth About Marketing

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (bot... Read more

Ranked #1

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Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell

Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell

In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discove... Read more

7 Aug 2016

43mins

Ranked #2

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Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy

Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy

Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name... Read more

12 Jun 2016

28mins

Similar Podcasts

Ranked #3

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Ep 69: Ryan Levesque - Specializing

Ep 69: Ryan Levesque - Specializing

Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to t... Read more

30 May 2016

50mins

Ranked #4

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Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter

Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter

Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the p... Read more

19 Feb 2016

1hr 6mins

Most Popular Podcasts

Ranked #5

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Ep 39: Ross O'Lochlainn - Write A Powerful USP

Ep 39: Ross O'Lochlainn - Write A Powerful USP

Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and ho... Read more

2 Nov 2015

34mins

Ranked #6

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Ep 84: Ben Settle – The Truth About Never Compromising

Ep 84: Ben Settle – The Truth About Never Compromising

In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben al... Read more

11 Sep 2016

42mins

Ranked #7

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Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system t... Read more

9 Jul 2017

40mins

Ranked #8

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Ep 83: Ian Stanley – The Truth About Why People Laugh

Ep 83: Ian Stanley – The Truth About Why People Laugh

In today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (... Read more

4 Sep 2016

51mins

Ranked #9

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Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response

Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response

Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must foc... Read more

27 Aug 2017

50mins

Ranked #10

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Ep 51: April Dykman – How To Use Better Proof In Your Copy with

Ep 51: April Dykman – How To Use Better Proof In Your Copy with

April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing).

31 Jan 2016

33mins

Ranked #11

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Ep 57: David Deutsch - Problem/Solution Copywriting

Ep 57: David Deutsch - Problem/Solution Copywriting

Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the st... Read more

6 Mar 2016

38mins

Ranked #12

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Ep 20: How To Be Good Enough To Get Paid

Ep 20: How To Be Good Enough To Get Paid

How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fac... Read more

19 Aug 2015

8mins

Ranked #13

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Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers

Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael... Read more

19 Apr 2018

49mins

Ranked #14

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Ep 44: Zach Swinehart – Running Your Business While Traveling The World

Ep 44: Zach Swinehart – Running Your Business While Traveling The World

Zach Swinehart reveals how he made the transition to digital nomad (and why it is “shockingly easy” to run and even grow... Read more

12 Dec 2015

40mins

Ranked #15

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Ep 62: Mike Schauer - Swiping Copy

Ep 62: Mike Schauer - Swiping Copy

Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy fr... Read more

10 Apr 2016

49mins

Ranked #16

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Ep 31: The Truth About Brian G. Johnson

Ep 31: The Truth About Brian G. Johnson

Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him

28 Sep 2015

31mins

Ranked #17

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Ep 29 – The Truth About Jason Moffatt

Ep 29 – The Truth About Jason Moffatt

Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this ... Read more

20 Sep 2015

40mins

Ranked #18

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Ep 37: The Truth About Danny Iny

Ep 37: The Truth About Danny Iny

Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers ... Read more

18 Oct 2015

36mins

Ranked #19

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Ep 26: How To Succeed as a Freelancer

Ep 26: How To Succeed as a Freelancer

In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL).

10 Sep 2015

7mins

Ranked #20

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Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)

Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)

Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and fina... Read more

19 Feb 2017

42mins

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