Cover image of The Truth About Marketing
(66)
Business

The Truth About Marketing

Updated 7 days ago

Business
Read more

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Read more

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

iTunes Ratings

66 Ratings
Average Ratings
63
2
0
1
0

A Must Listen

By DubDubLukes - Oct 06 2018
Read more
If you're a business owner, a marketer, a copywriter, a sales person, Truth About Marketing offers so many gems of marketing wisdom, great guests, excellent questions answered, entertaining, the whole package. Put it on, wash the dishes, soak it in.

Kevin's the Real Deal

By wingmasterb - Mar 29 2017
Read more
Great content, pointers, and motivation. Thank you brother Rogers!

iTunes Ratings

66 Ratings
Average Ratings
63
2
0
1
0

A Must Listen

By DubDubLukes - Oct 06 2018
Read more
If you're a business owner, a marketer, a copywriter, a sales person, Truth About Marketing offers so many gems of marketing wisdom, great guests, excellent questions answered, entertaining, the whole package. Put it on, wash the dishes, soak it in.

Kevin's the Real Deal

By wingmasterb - Mar 29 2017
Read more
Great content, pointers, and motivation. Thank you brother Rogers!

Listen to:

Cover image of The Truth About Marketing

The Truth About Marketing

Updated 7 days ago

Read more

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Rank #1: Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Podcast cover
Read more

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a listen and find out what it takes to write at the "Navy SEALs" level of direct response marketing...

Jul 09 2017

40mins

Play

Rank #2: Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers

Podcast cover
Read more

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.

Apr 19 2018

49mins

Play

Rank #3: Ep 102: Parris Lampropoulos - Next Level Persuasive Copywriting Pt. 2

Podcast cover
Read more

If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes.

Enjoy Pt 2 right here.

Jan 22 2017

49mins

Play

Rank #4: Ep 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide

Podcast cover
Read more

Jesse Elder shows you how to discover your unique creative "frequency", and a powerful way to harness results to build unshakable confidence... so you'll have nothing to hide and nothing to prove.

Mar 26 2017

33mins

Play

Rank #5: Ep 104: Frank Kern - Becoming "The Rollin Stones Of Marketing" (Then Quitting The Band)

Podcast cover
Read more

Frank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to “throw it all away and start from scratch”.

Feb 05 2017

41mins

Play

Rank #6: Ep 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect

Podcast cover
Read more

Perry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion most marketers fall prey to without even knowing it

May 21 2017

48mins

Play

Rank #7: Ep 99: John Carlton - The One Skill Every Copywriter Must Master

Podcast cover
Read more

John Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You’ll also learn how to use it to make your writing connect with your readers at a level most writers wouldn’t come close to.

Jan 02 2017

46mins

Play

Rank #8: Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell

Podcast cover
Read more

In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywriting.

We also discuss the groundbreaking system he developed that ensures your website always gets you good results, and how it’s changing the way marketers do business online.

Aug 07 2016

43mins

Play

Rank #9: Ep 122: Michael Hauge - Story Secrets Of A Hollywood Script Doctor

Podcast cover
Read more

Michael Hauge is a story consultant in charge of writing stories for big time Hollywood movies. Today, he breaks down the 6 steps to telling a great story. Then Michael tears my story apart, and it was beautiful.

Jun 25 2017

1hr 4mins

Play

Rank #10: Ep 84: Ben Settle – The Truth About Never Compromising

Podcast cover
Read more

In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me soon.

Sep 11 2016

42mins

Play

Rank #11: Ep 120: Todd Brown - The E5 Method for Marketing The Big Idea

Podcast cover
Read more

Todd Brown reveals his unique "E-C (P-P+U-M) I-I" formula you can use to unearth the big idea for your business. (Todd charges twelve grand for a private day teach this... and he was super generous in giving this stuff away. So don't miss it!)

Jun 11 2017

46mins

Play

Rank #12: Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy

Podcast cover
Read more

Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and moved to Hawaii.

Jun 12 2016

28mins

Play

Rank #13: Ep 69: Ryan Levesque - Specializing

Podcast cover
Read more

Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.

May 30 2016

50mins

Play

Rank #14: Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response

Podcast cover
Read more

Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple your sales.

Aug 27 2017

50mins

Play

Rank #15: Ep 85: Taylor Welch – The Truth About Making A Million Bucks By Becoming Scarce

Podcast cover
Read more

Taylor Welch shares the lessons he learned from failing (like not knowing how to use Paypal). You'll also learn how to fix a product launch that bombed (and 12x your average lead value) by proposing a simple question to your audience

Sep 18 2016

33mins

Play

Rank #16: Ep 91: Charles Kirkland – Turning One Dollar Into Three

Podcast cover
Read more

Charles Kirkland shares what most people get wrong when it comes to driving paid traffic to your pages. If paid traffic scares you, start with Charles’s explanation on how to get started, start seeing results immediately, and quickly turn $1 into $3

Oct 30 2016

51mins

Play

Rank #17: Ep 143: Tom Breeze - How To Capture YouTube Viewers Before They “Skip” Your Ad

Podcast cover
Read more

Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about right now.

Dec 14 2017

44mins

Play

Rank #18: Ep 37: The Truth About Danny Iny

Podcast cover
Read more

Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers come to him.

Oct 18 2015

36mins

Play

Rank #19: Ep 74: Chelsea O’Brien – The Truth About High Converting Landing Pages

Podcast cover
Read more

In today’s episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs to avoid... and much more

Jul 03 2016

33mins

Play

Rank #20: Ep 15: The Truth About Andre Chaperon

Podcast cover
Read more

Come learn how Andre Chaperon channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it's bringing in new customers to this day)

Aug 03 2015

36mins

Play