Cover image of Anatomy of a Strategy

Anatomy of a Strategy

Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, ... Read more

Ranked #1

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Marketing Tactics Versus Strategy

Marketing Tactics Versus Strategy

Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that... Read more

17 Mar 2019

35mins

Ranked #2

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Understanding your Customers with Katelyn Bourgoin

Understanding your Customers with Katelyn Bourgoin

This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companie... Read more

1 Dec 2019

56mins

Ranked #3

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Making a Product with Alex Hillman

Making a Product with Alex Hillman

Alex Hillman joins us on this week's AOAS show! Alex has been carrying the coworking torch since the very beginnings of ... Read more

17 Nov 2019

59mins

Ranked #4

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Erica Ehm on Building Relationships and Being Authentic

Erica Ehm on Building Relationships and Being Authentic

This week on Anatomy of a Strategy we welcome the 'Martha Quinn of MTV' Erica Ehm! Erica is one of Canada's most recogni... Read more

14 Apr 2019

49mins

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Ranked #5

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The Future of Brand Value

The Future of Brand Value

In our final episode of 2019, we look to the future! Earlier in the year, we were joined by the fantastic Strata Insigh... Read more

15 Dec 2019

56mins

Ranked #6

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How Legacy Media and Marketing Thinking Ruin Everything

How Legacy Media and Marketing Thinking Ruin Everything

Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch! Ac... Read more

7 Apr 2019

44mins

Ranked #7

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Hiring Incompetent Men Isn't Strategic

Hiring Incompetent Men Isn't Strategic

This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent... Read more

28 Jul 2019

52mins

Ranked #8

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What's the Value of a Brand?

What's the Value of a Brand?

This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her... Read more

31 Mar 2019

36mins

Ranked #9

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How SAAS Marketing Differs From B2B Marketing

How SAAS Marketing Differs From B2B Marketing

The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes an... Read more

22 Sep 2019

59mins

Ranked #10

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Creating Word of Mouth with J Kelly Hoey

Creating Word of Mouth with J Kelly Hoey

This week on Anatomy of a Strategy we welcome our very good friend J. Kelly Hoey.  Kelly is a networking expert, an acco... Read more

28 Apr 2019

51mins

Ranked #11

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Attribution and Data Science with Trust Insights' Christopher S. Penn

Attribution and Data Science with Trust Insights' Christopher S. Penn

This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, a... Read more

20 Oct 2019

46mins

Ranked #12

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Anatomy of Think, Do, Say

Anatomy of Think, Do, Say

This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State... Read more

19 Jan 2020

1hr 2mins

Ranked #13

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The Truly Evolving Podcast

The Truly Evolving Podcast

New year, new podcast episode! We're back and there are a lot of ch-ch-changes! Truly Social Inc. is no more, we are now... Read more

7 Jan 2019

47mins

Ranked #14

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Anatomy of Saving the Planet

Anatomy of Saving the Planet

This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the clim... Read more

22 Mar 2020

32mins

Ranked #15

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Why Branded Content Fails

Why Branded Content Fails

Branded content or content marketing is everywhere on the web. In a follow-up to Tara's Why Branded Content Doesn't Work... Read more

4 Nov 2018

45mins

Ranked #16

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Digital Transformation is Complicated and that's OK

Digital Transformation is Complicated and that's OK

On this week's episode, we welcome head of campaign strategy Heather Ritchie.  Heather has been working in global high t... Read more

21 Jul 2019

56mins

Ranked #17

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Lost and Founder Rand Fishkin

Lost and Founder Rand Fishkin

While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishki... Read more

16 Jun 2019

48mins

Ranked #18

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The Importance of Onlyness with Nilofer Merchant

The Importance of Onlyness with Nilofer Merchant

Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and A... Read more

2 Jun 2019

48mins

Ranked #19

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Anatomy of Disrupting Yourself

Anatomy of Disrupting Yourself

This week we welcome Charlene Li on the Anatomy of a Strategy podcast. Charlene is in the business of helping brands pre... Read more

16 Feb 2020

50mins

Ranked #20

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You Are The Product with LinkedIn Creator String Nguyen

You Are The Product with LinkedIn Creator String Nguyen

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her... Read more

17 Jun 2018

38mins

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