Andre Calantzopoulos's guest appearances

Andre Calantzopoulos

HARDtalk

The Exchange

Tom Steyer

Anthony Scaramucci

Laurence Boone

Donald Trump

Sheryl Sandberg

Michael Sheen

Bassem Youssef

Yanis Varoufakis

Malcolm Gladwell

Jared Diamond

George Takei

Scott Kupor

Michael Mann

Bill Richardson

Bryan Stevenson

OwlTail

The boss of the $110 bln tobacco giant is on a quest to get the world to stop smoking cigarettes and switch over to heated tobacco, mainly PMI’s Iqos brand. Calantzopoulos has a lot of dedicated customers to win over, but he tells Rob Cox how governments might lend him a hand. See acast.com/privacy for privacy and opt-out information.

The boss of the $110 bln tobacco giant is on a quest to get the world to stop smoking cigarettes and switch over to heated tobacco, mainly PMI’s Iqos brand. Calantzopoulos has a lot of dedicated customers to win over, but he tells Rob Cox how governments might lend him a hand.<br/><p> See <a href="https://acast.com/privacy" rel="nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.</p>

The Exchange: PMI CEO Andre Calantzopoulos

Philip Morris

Tobacco giant Philip Morris International claims it wants a ‘smoke free world’ and the eventual phasing out of cigarettes, hailing its new smoke-free products as the future. But how plausible is that given that globally Philip Morris International still sells almost 800 billion cigarettes a year? The World Health Organisation says there are more than a billion smokers around the world, and that about seven million deaths per year ‘are the result of direct tobacco use’. HARDtalk is in PMI’s research laboratories in Switzerland to talk to the CEO, Andre Calantzopoulos. Are his claims of a smoke free future clever strategic marketing or corporate hypocrisy?

CEO of Philip Morris International - Andre Calantzopoulos