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Ian Madell

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Latest 25 Sep 2021 | Updated Daily

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Ken Keelor, CEO of Calgary Co-op and Ian Madell, President Level5 Strategy share their perspectives on brand, retail strategy and the changing consumer in the COVID-19 era

The Voice of Retail

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. On this episode we meet Ken Keelor, CEO of one of the biggest cooperative grocers in North America, Calgary Co-op.   We start by tracing back and discovering the origins of where Ken gets his obvious enthusiasm for retail and the consumer, and the genesis of his strategic thinking around the Calgary Co-op brand and diversified business.  We then talk about the huge changes to the business both pre-covid with their change in partners and launch of relentlessly relevant private labels, and then how the team dealt with and is adapting to the COVID era. Next a long time colleague and friend Ian Madell , Managing Partner, President of Level 5 Strategy and I catch up and talk brand strategy, what it means to be the steward of both the corporate strategy and important customer outcomes, the nature of the changing consumer and retail landscape, and wise advice for retailers on winning  on brand in the COVID era. But first, lets check in with Ken from Calgary Co-op ****** Thanks to Ken and Ian for being my guests on this episode.  If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform,  rate and review, and be sure and recommend to a friend or colleague in the retail industry. I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn Until next time, have a safe week!


31 Jul 2020