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Level5 Strategy

4 Podcast Episodes

Latest 25 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy

Customer First Thinking

The discipline of brand building has atrophied over the past two decades, as corporate chieftains focused mainly on short-term growth objectives. But for companies to succeed in a post-pandemic world, the brand must become the face of business strategy, argues branding expert David Kincaid, with the CEO leading the way.

1hr 17mins

4 May 2021

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Penney McTaggart Cowan, VP Marketing for grocer Calgary Co-Op and top strategist and author, David Kincaid, Founder of Level5 Strategy join me for a marketing/brand masterclass episode

The Voice of Retail

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and with the support of omNovos, Canada’s digital customer engagement company. omNovos make Personalization EASY by helping you engage the right customer, with the right content, at the right time. Find out how you can get started quickly and affordably so you can focus on doing what matters most--driving revenue and margin growth at www.realcustomerengagement.com The Voice of Retail is also supported by Raange.  Are you looking to cut your customer acquisition cost by up to 50%? Raange helps brick and mortar brands convert store visitors into digital customers with mobile engagements. Watch a quick video demo by texting “Retail” to 55055. In this episode I’m in Calgary with Vice-President – Marketing and Member Experiences for Calgary Co-Op, Penney McTaggart Cowan.  We explore the journey behind launching two new private label brands in the COVID era, hundreds of new products, the power of being Uber-local,  and managing the brand and member experience in a time of great change. Next, I catch up with a long time friend and global brand expert David Kincaid, Founder and Managing Partner of Level5 Strategy.  In a wide ranging conversation we talk about David’s four decades of helping c-suite executives create and nourish brands, and all about the masterclass in brand and business strategy that is his latest book, The Brand Driven CEO. But first, let’s hear from Penney from Calgary Coop ****** Thanks to Penney and David for being my guests,  plus omNovos and Raange for their support on this episode.  If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform,  rate and review, and be sure and recommend to a friend or colleague in the retail industry.   I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn Until next time, have a safe week!

1hr 8mins

6 Nov 2020

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Ken Keelor, CEO of Calgary Co-op and Ian Madell, President Level5 Strategy share their perspectives on brand, retail strategy and the changing consumer in the COVID-19 era

The Voice of Retail

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. On this episode we meet Ken Keelor, CEO of one of the biggest cooperative grocers in North America, Calgary Co-op.   We start by tracing back and discovering the origins of where Ken gets his obvious enthusiasm for retail and the consumer, and the genesis of his strategic thinking around the Calgary Co-op brand and diversified business.  We then talk about the huge changes to the business both pre-covid with their change in partners and launch of relentlessly relevant private labels, and then how the team dealt with and is adapting to the COVID era. Next a long time colleague and friend Ian Madell , Managing Partner, President of Level 5 Strategy and I catch up and talk brand strategy, what it means to be the steward of both the corporate strategy and important customer outcomes, the nature of the changing consumer and retail landscape, and wise advice for retailers on winning  on brand in the COVID era. But first, lets check in with Ken from Calgary Co-op ****** Thanks to Ken and Ian for being my guests on this episode.  If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform,  rate and review, and be sure and recommend to a friend or colleague in the retail industry. I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn Until next time, have a safe week!

59mins

31 Jul 2020

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#53 Level5 Strategy 合夥人 | 俞驊 | 「沒有Work-life Balance,只有Work-life Choice。」

Project Tenacity 韌命計畫

收聽我們節目的聽眾朋友們可能都知道世界前三大的戰略諮詢公司MBB。Mckinsey、Boston Consulting Group 和 Bain & Company。而今天採訪的來賓,俞驊,就是在多倫多本地的戰略諮詢公司 Level5 Strategy 擔任合夥人。同時俞驊也是多倫多女仕界的唯二創辦人之一。如果聽眾朋友們還記得的話,兩集之前我們也採訪了Sherry 張迭,還沒有聽的朋友們也可以先聽聽看那一集節目。這一集節目,我們和俞驊聊到了找工作時會面臨的種種情況,還有從他作為合夥人的角度出發,想要進入戰略諮詢的年經朋友應該具備什麼樣的能力和條件。 品牌是什麼?應該要怎麼定義它?它又分為哪幾種層次呢?而當現實和品牌價值有所衝突時,我們要怎麼去拿捏呢?我們在節目裡面都會聊到。 喔對了,有趣的是,當時從廣告公司離開時,俞驊卻連自己的職務都不太清楚,這究竟是怎麼回事呢?想要追蹤女仕界,只要在微信上搜尋女仕界這個公眾號就能找到它,或者可以加上俞驊的微信帳號:reelstone。 在這邊也想提醒大家除了可以在你的 Podcast App 訂閱我們的頻道之外,也記得到我們的 Facebook 粉絲團 Project Tenacity 韌命計畫追蹤和留言。 Level5 Strategy: https://level5strategy.com/ 女仕界官網: http://www.weworkingwomen.com/ 微信公眾號: 女仕界 俞驊微信: reelstone ### 出社會工作五年後,一抬頭才發現我和週圍的朋友們對於人生都感到徬徨無助。我們都有著不錯的學歷和穩定的工作,卻發現快樂這件事比想像中複雜。Project Tenacity 希望透過 Podcast 專訪來嘗試找出快樂的範式。希望在你思考的時候,為你帶來不同角度和視野。 節目內容將聚焦於北美的工作、創業經驗以及求學的歷程。 現已在 Spotify, Apple Podcasts, Google Podcasts 等平台完整上線。 Join us! Facebook: https://www.facebook.com/projecttenacity

1hr 7mins

7 Dec 2019

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