Lisa Parfitt's guest appearances

Lisa Parfitt

SportsPro Podcast

Mallory Rubin

Anthony Joshua

Steve Simon

Lance Armstrong

Sarah Lewis

Megan Rapinoe

Chris Bryant

Ted Leonsis

Rebecca Smith

Zach Leonsis

Daniel Cohen

Adam Mitchell

Miles Jacobson

Dan Porter

Andy Murray

OwlTail

Sue Anstiss

Jessica Robertson

For SportsPro’s Women’s Sport Week, editor at large Eoin Connolly is joined by The Space Between co-founder Lisa Parfitt and Sue Anstiss,a trustee at the Women's Sport Trust and author of Game On: The Unstoppable Rise of Women’s Sport. They consider recent research about the visibility and fanbase of women’s sport, and what that could mean for the models powering events like The Hundred, the Women’s Super League and the Uefa Women’s Champions League.    Then editorial director Michael Long discusses storytelling in women’s sport with Jessica Robertson, chief content officer at Togethxr, a media and commerce company co-founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird.

For SportsPro’s Women’s Sport Week, editor at large Eoin Connolly is joined by The Space Between co-founder Lisa Parfitt and Sue Anstiss,a trustee at the Women's Sport Trust and author of Game On: The Unstoppable Rise of Women’s Sport. They consider recent research about the visibility and fanbase of women’s sport, and what that could mean for the models powering events like The Hundred, the Women’s Super League and the Uefa Women’s Champions League.   Then editorial director Michael Long discusses storytelling in women’s sport with Jessica Robertson, chief content officer at Togethxr, a media and commerce company co-founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird.

Sue Anstiss, Lisa Parfitt and Togethxr’s Jessica Robertson on the way ahead for women’s sport

Engine Sport

Joel Seymour-Hyde

This week, editor at large Eoin Connolly and digital editor Tom Bassam welcome Lisa Parfitt, managing director of Engine Sport, back to the pod to get her insight on the impact the coronavirus pandemic is having on commercial conversations in sports marketing (02:11).    Next, Joel Seymour-Hyde, managing director of Octagon UK, gives his thoughts on how sponsorship has been affected and can adapt in the wake of the global health crisis (27:33).    In the final part, Lisa discusses the potential risks facing women’s sport as rights holders and brands cut back on their investments as Covid-19 takes hold (55:51).

This week, editor at large Eoin Connolly and digital editor Tom Bassam welcome Lisa Parfitt, managing director of Engine Sport, back to the pod to get her insight on the impact the coronavirus pandemic is having on commercial conversations in sports marketing (02:11). Next, Joel Seymour-Hyde, managing director of Octagon UK, gives his thoughts on how sponsorship has been affected and can adapt in the wake of the global health crisis (27:33). In the final part, Lisa discusses the potential risks facing women’s sport as rights holders and brands cut back on their investments as Covid-19 takes hold (55:51).

Coronavirus and sports sponsorship: Octagon’s Joel Seymour-Hyde and Engine Sport's Lisa Parfitt talk partnerships during a pandemic

SportsPro editor at large Eoin Connolly is joined on the line by digital editor Tom Bassam and senior writer Sam Carp to discuss just some of what made 2019 such an extraordinary year in the business of sport.   They look back on a dramatic July day of channel-hopping as the Cricket World Cup final and Wimbledon gripped London; intriguing moves by DAZN, Discovery and Amazon; the Olympics cosying up with Airbnb; sport's relationship with big government; radical thinking around competitions and formats; and plenty more besides.   Elsewhere on a bumper festive edition of the podcast, Engine Sport managing director Lisa Parfitt (38.49) drops by to talk through another year of significant progress in women's sport, lays out the opportunities for partners, and considers how the industry itself can do better at retaining female talent.

SportsPro editor at large Eoin Connolly is joined on the line by digital editor Tom Bassam and senior writer Sam Carp to discuss just some of what made 2019 such an extraordinary year in the business of sport.  They look back on a dramatic July day of channel-hopping as the Cricket World Cup final and Wimbledon gripped London; intriguing moves by DAZN, Discovery and Amazon; the Olympics cosying up with Airbnb; sport's relationship with big government; radical thinking around competitions and formats; and plenty more besides.  Elsewhere on a bumper festive edition of the podcast, Engine Sport managing director Lisa Parfitt (38.49) drops by to talk through another year of significant progress in women's sport, lays out the opportunities for partners, and considers how the industry itself can do better at retaining female talent.

2019 in review and Lisa Parfitt on a massive year for women's sport