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Joel Seymour-Hyde Podcasts

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3 of The Best Podcast Episodes for Joel Seymour-Hyde. A collection of podcasts episodes with or about Joel Seymour-Hyde, often where they are interviewed.

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3 of The Best Podcast Episodes for Joel Seymour-Hyde. A collection of podcasts episodes with or about Joel Seymour-Hyde, often where they are interviewed.

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Coronavirus and sports sponsorship: Octagon’s Joel Seymour-Hyde and Engine Sport's Lisa Parfitt talk partnerships during a pandemic

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This week, editor at large Eoin Connolly and digital editor Tom Bassam welcome Lisa Parfitt, managing director of Engine Sport, back to the pod to get her insight on the impact the coronavirus pandemic is having on commercial conversations in sports marketing (02:11).

Next, Joel Seymour-Hyde, managing director of Octagon UK, gives his thoughts on how sponsorship has been affected and can adapt in the wake of the global health crisis (27:33).

In the final part, Lisa discusses the potential risks facing women’s sport as rights holders and brands cut back on their investments as Covid-19 takes hold (55:51).
Apr 01 2020 · 1hr 6mins
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Ep 35: Alex Willis & Joel Seymour-Hyde

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What does leadership in the sports industry of 2018 look like? How do you maintain a working culture that prizes dedication and industry but fosters creativity and a sense of flexibility too?

Joining Leaders' James Emmett and David Cushnan on the podcast this week are Wimbledon's Alex Willis and Octagon's Joel Seymour-Hyde, both previous honourees at the Leaders Under 40 Awards.

Willis is Head of Communications, Content & Digital at the AELTC, while Seymour-Hyde is Head of UK at agency giant Octagon. As well as a focus on leadership in sport - the good, the bad, and the ugly - and what the most effective modern-day working practices look like, Willis and Seymour-Hyde, give their perspectives on:

- Sports marketing and sponsorship trends and the integration of content into all manner of deals;

- Rights holders as brands, and the effort to have brand partners singing the same tune but with different voices;

- GDPR and what a new era of data protection and sensitivity means for the sports industry;

- The 2018 FIFA World Cup in Russia: the positioning challenges associated with hosting the tournament in the country; how to activate partnerships in a range of categories; and what Wimbledon does to respond to a World Cup year;

Nominations for the Leaders Under 40 Class of 2018 close on 25 May. Go on - get yourself a gong.

Apr 30 2018 · 50mins

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Joel Seymour-Hyde

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Joel Seymour-Hyde, Senior Vice-President at Octagon, is the feature interview on this week's SB Weekly.

Octagon is the global sports, entertainment, lifestyle marketing and talent agency of the Interpublic Group, and works with hundreds of blue-chip corporate clients, more than 800 athletes and personalities and manages more than 13,000 events per year.

Joel works predominantly with sponsor brands and lead’s Octagon’s strategy and insight division for Europe, the Middle East and India. He has nearly 15 years experience in sports marketing, having previously worked at WPP-owned media agency MediaCom.

In this week's episode, hear Joel discuss:

  • What makes a good sports sponsorship
  • How despite the hype around digital and social media, why old media is still vital to a successful brand activation
  • The challenge for rights-holders to carve out inventory for media-hungry sponsors without encroaching on broadcaster territory
  • Octagon's planning and creative set-up - and why he thinks it gives Octagon the edge over rivals
  • Why sponsors of British Olympic NGBs have missed a trick in their activations around Rio
  • The rationale behind Octagon's brand refresh and relaunch next month
  • Why it shouldn't always be the job of a sponsor to be the moral arbiter.
Aug 24 2016 · 37mins