Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their marketing campaigns and what he learned about engaging customers. Steve also talks about the need to gain your customer’s loyalty by listening to their feedback and how to use that feedback constructively. A must-listen episode for people in the marketing space, or if you’re seeking tips on building your own brand.Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz
How To Build A Successful Brand With Steve Robinson
Jake and Gino Podcast
Businesses that are built around the Voice of Customer become formidable brands sooner than later. In this episode, Jake and Gino interview Steve Robinson, the former executive vice president and chief marketing officer of Chick-fil-A, Inc. He has authored “Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand”, a top-rated book on marketing and brand building strategies. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company’s growth–from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015–and was a first-hand witness to its evolution as an indelible global brand. Here are some of the key takeaways: Always take the long-term view of your business. Build a brand that is focussed on customer’s aspirations and service excellence Surround yourself with people you trust and build a great team. Then give them freedom Practise the three Cs of hiring: Confidence, Chemistry and Character Customer feedback can provide you the key insights on what you need to do in order to grow Listen to the Podcast to learn more on how to build a brand from scratch and scale it up. Resources: Learn more about Jake & Gino: www.jakeandgino.com Read Gino’s book review: https://jakeandgino.com/covert-cows-and-chick-fil-a-by-steve-robinson-book-review/ Apply for the complimentary multifamily investing training: https://bityl.co/6v71 Apply for Mentorship: https://bityl.co/6v76
The Uniformer - A talk with Steve Robinson, CEO of Liberty Uniforms
Steve Robinson is the CEO of Liberty Uniforms, a privately held manufacturing company based in the foothills of South Carolina, the heartland of the American textile community. At the heart of their product line are shirts, trousers and outerwear geared toward public safety professionals and private security. Additionally, Liberty manufacturers some specialty items such as EMS trousers, blazers, windbreakers, raincoats, sweaters and knit identification shirts. More info about the company at: libertyuniform.com More info about the NAUMD at: naumd.com
Interview with Steve Robinson Broker/ Owner CENTURY 21 Advantage Realty
The Real Estate Advantage
We sit down with Steve Robinson Broker/Owner of CENTURY 21 Advantage Realty and learn about how he started the company and grew it to what it is today. Spanning 7 different cities in Kentucky with 160+ agents and over 2.2 Billion in sales volume. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
The Advantage Podcast - Interview with Steve Robinson
The Real Estate Advantage
Join us as we interview Stephen Robinson Owner/Principle Broker of CENTURY 21 Advantage Realty.--- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
Steve Robinson - Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc
Amplify Your Mindset with Ricky Kalmon
Steven A. Robinson is a consultant, author and speaker on organizational culture design & leadership, brand strategy development, marketing planning, and distinctive advertising principles. He is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc., 1981-2015. Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta, Georgia. This role was preceded by marketing positions at two other Six Flags properties and communications manager at Texas Instruments. In addition to serving on Chick-fil-A’s board of directors from 2016-2018, Steve serves on several boards for organizations and ministries, including FamilyLife, Fellowship of Christian Athletes of Atlanta, Links Players International, Atlanta Hall Management & College Football Hall of Fame, and the National Football Foundation.
The Best of Steve Robinson Volume 1We take a deep dive on our favorite, outdoorsman and right wing nut, Steve Robinson. In this special episode, we hear Steve interview Kirk Minihane on the Howie Carr Show. Dave Portnoy gives his opinion of Steve and then Kirk rips Steve for putting family off limits. Finally we hear the poetry of MHB and who exactly is an Aunt and who is an Ant.Please support our sponsors, Two Tours CBD. You can find them online at twotours.com/minifan. Also Gettees, where you can find high quality hoodies, T-shirts and sweatshirts at gettees.us. Use my promo code MINIFANSHOW for 15% off at checkout.
Thursday 5/28/20 - Kirk Minihane [on Steve Robinson's brain]
The Dog Walk
Kirk Minihane joins the show today as a follow up to yesterday on Steve's brain. We get into how Steve won't take a lie detector test, how there's no proof of Steve getting a hair cut on Red Robin day, how he didn't know how to pronounce Maury's name, and more.
Kirk Minihane Show producer Steve Robinson joins the show to talk about some absolutely absurd things that he's said. We get into what he calls a 'Red Robin', his use of ants vs aunts, owning a bed and breakfast, and more.