Fran Cassidy's guest appearances

Fran Cassidy

Mi3 Audio Edition

Robert Morgan

Bob Hoffman

John Singleton

Ryan Reynolds

Lorna Davis

David Koch

Simon Cheng

Martin Sorrell

David Jones

Alan Jones

Matt Preston

Alexander Meyer

Brian Gallagher

Jason Smith

Mark Green

OwlTail

Mark Ritson

Short-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Product, Place (distribution) and Promotion (communication). But even “Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals,  Mark Ritson, the global director of the New York-based B2B Institute, Jann Schwarz, and IPA advisor Fran Cassidy nail what needs to happen - now. See omnystudio.com/listener for privacy information.

<p>Short-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Product, Place (distribution) and Promotion (communication). But even “Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals,  Mark Ritson, the global director of the New York-based B2B Institute, Jann Schwarz, and IPA advisor Fran Cassidy nail what needs to happen - now. </p><p>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.</p>

Marketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solution