Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters. In this first episode, Nick is joined by Mark Ritson, a Virtual Marketing Professor with extensive experience in helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand measurements and the power of emotion and purpose in modern B2B branding.
Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
WFA's Better Marketing Pod with David Wheldon
In this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.
#53: Mark Ritson - världsikonens ord om marknadsföring
Mark Ritson har en bakgrund som konsult och professor inom marknadsföring på flertalet av de världsledande universiteten. Idag undervisar Mark i hans egenutvecklade och välrenommerade Mini MBA. Sedan starten 2016 har 12 000 marknadsförare världen över gått utbildningen. Mark skriver också en välläst kolumn i Marketing Week där han når 600 000 årligen. Anmäl dig till Arash nyhetsbrev https://bit.ly/3v0RbJy och få koll på det senaste inom ledarskap, tech och marknadsföring.
Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework. I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose. In this episode Mark and I discuss:RebrandingBrand purposeMarket researchMarketing strategyBusiness and brand strategyThe business model for an ideaStanding out with your purposeMark’s views on Transferwise’s rebranding to WiseThe difference between brand and marketing strategyLinkedIn - Mark RitsonTwitter - @markritsonwww.marketingritson.com Mini MBA in Brand Management by Mark Ritson Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
Monash Marketing Professor: Don’t drink with Mark Ritson; don’t assume Google Search rules short-term ROI
Mi3 Audio Edition
A huge econometrics study of 60 Australian brands with $23bn in sales and $400m in media spend across GroupM’s portfolio has surprised even the heavy-hitting Marketing and Econometrics Professor at Monash University, Peter Danaher. TV advertising is renowned for driving long-term demand but Professor Danaher says an econometrics study commissioned by ThinkTV across 10 sectors – including auto, retail and banking – has challenged conventional assumptions on which media channels drive the best short-term results. TV, he says, is a runaway leader in driving incremental short-term sales volume and is “fundamental to sales demand derived from Search.” This podcast is for the sceptics. Professor Danaher clinically breaks it down. Listen-up. See omnystudio.com/listener for privacy information.
The Future of Marketing with Mark Ritson, Virtual Professor at Marketing Week Mini MBA
The Places We'll Go Show
On this episode, we have a pretty special guest... Mark Ritson! Who is Mark Ritson? He is a professor who has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT, and Melbourne Business School. Not only that he has thirteen years of experience serving as the in-house professor for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon, and Hennessy.
Mark Ritson - The s**t, the pipe, and what to do with it
Here's what we covered in this episode: Find out what inspired Mark to switch the actual classroom for the virtual one How he ended up being the old, rich guy with a wine collection he used to laugh at What he thinks of the 50% of Marketers that have no professional training Why it's now time we all just all ditch the ‘D’ word and get back to Marketing Find out what every normal person knows about Advertising that Marketers pay good money to figure out Discover the most important factors in marketing effectiveness and why its time to think about the s**t we put through the pipe Why a recession is exactly the time you want to be increasing your spend Why you should never confuse a change in consumer context for a change in consumer behaviour “Tell me what hasn’t changed and I will build a business around that” & other great quotes to counter the constant stream of ‘everything's changed. Buy this book’ hype Discover why Mark believes the smartest people are not the ones sat around the boardroom table Find out why most CMO’s are more C than M and are not always the best marketers in their team The secret to CMO success is 80-90% politics over marketing The dangers of Canadian morning TV after a big night out We round off the episode finding out why Jon got fired after a 6-month ‘walk of shame’ Follow me: Twitter | @uncensoredCMO LinkedIn Contact me: Website | www.uncensoredcmo.com Email – firstname.lastname@example.org Mark Ritson: Twitter LinkedIn
S1E38 Always Be Closing Leads, Cookie Stopt, KPN Luizenmoeder, Mark Ritson over #Blacklivesmatter
In de nieuwe aflevering van Bakkie Media geven we tips voor sales en commercie in tijden van crisis. We laten ons inspireren door aloude sales films als Glengarry Glen Ross, Wallstreet en Wolf of Wallstreet. We bespreken het ABC-model, AIDA-model en introduceren het ACCD-model. En we hebben het over het belang van klantdata en het kennen van de klant. Cookie targeting verdwijnt op korte termijn en wat betekent dit voor merken en adverteerders? En Mark Ritson geeft zijn mening over #blacklivesmatter en hoe merken daar wereldwijd op reageren. KPN speelt met haar branded comedy 'Rare Tijden' in op deze tijd. En nog veel meer...Bakkie Media is uiteraard ook te vinden op social media: Twitter: @bakkiemedia Instagram: @bakkiemediapodcast Facebook: facebook.com/bakkiemediaOf kijk op onze website: www.bakkiemedia.nlShownotes: Cookies are deadhttps://marketingland.com/the-third-party-browser-tracking-cookie-is-dead-whats-next-263804https://www.nu.nl/tech/6023814/google-wil-binnen-twee-jaar-stoppen-met-trackingcookies-in-chrome.htmlWhat can we learn from robots?https://medium.com/rule-over-the-robots/surprising-sales-lessons-from-glengarry-glen-ross-part-2-b6a11b59d23Waarde realiseren in crisistijdhttps://www.sprout.nl/artikel/coronavirus/marketing-crisistijd-3-gebieden-waarop-je-nu-eenvoudig-waarde-kunt-creerenhttps://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/adapting-customer-experience-in-the-time-of-coronavirusHow to sell during corona crisishttps://www.forbes.com/sites/randyillig/2020/03/17/put-your-thinking-caps-on-how-to-sell-during-the-coronavirus-pandemic/#12f81c7750achttps://www.nytimes.com/2020/06/07/us/politics/blacks-coronavirus-police-brutality.html https://www.adformatie.nl/gedragsverandering/marketing-en-sales-tijden-van-crisisZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.