About this episode My guest this week is David Roger, the co-founder and CEO of Felix Gray. Felix Gray is a pioneer in the eyewear industry. They have reinvited computer glasses to be both beautiful and effective. Felix Gray glasses are designed to combat digital eye strain which reduces eye fatigue, headaches, and blurred vision. If you work on a computer all day, Felix Gray is made for you. They will allow you to work more productively and comfortably on screen. Since their startup in 2016, they have serviced over 200,000 customers with their high-quality lenses embedded with blue light filtering technology. In this episode, we’re unpacking David Roger’s entrepreneurial journey. We go all the way back to his early years and unpack how Flex Gray eventually came to be. David is an entrepreneur with impressive influences and an incredible startup story. Tune in to hear all about it. In this episode, you'll hear: David’s dream of having a bigger impact than just being a cog in someone else’s machine. His experiences in pre-law and eventual transition out of that field. His first steps when he decided he wanted to go into business. What he learned walking alongside and working for Tony Shea. Why he chose to solve the blue light problem by starting his own business. His fundraising journey. Growth tactics he has learned and would use today to get his first 100. What scaling looks like to him. What his hiring process looks like and the challenges he’s encountering with that. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory David on LinkedIn: https://www.linkedin.com/in/david-roger-2a9b2632/ Felix Gray: http://www.felixgray.com Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory
Felix Gray - Designed to Beat Eye Strain with Style and Comfort
The Story of a Brand
In the second part of this Feature, we continue the conversation with David Roger, Co-Founder & CEO of Felix Gray. He starts by discussing the evolution of his glasses. It took two years to introduce a prescription option for his brand because he wanted to perfect the model first. He wants to create a better relationship between people and the technology that they use. He tailors his business to be useful for customers of any age. In fact, he started a line of glasses that are specifically for kids. David says that his team puts a lot of focus on making glasses that look as great as they work. He wants to provide an affordable, fashionable pair of glasses that keep your eyes healthy. In part 2, he discusses the affordability of his glasses, reinforces the purpose of his brand, and the trouble of running a business during the pandemic. Join us while Ramon Vela interviews David and listen to him share the inside story. For more on Felix Gray, visit: https://felixgray.com/ Klaviyo - https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB
Felix Gray - Blue Light Glasses Made for Happier Eyes
The Story of a Brand
In the first part of this Feature, we interview David Roger, Co-Founder & CEO of Felix Gray. Felix Gray sells glasses that filter light and allow the user to look at an electronic screen more comfortably. It started when David suffered from eye strain due to working long days in front of a computer screen. He talked to eye experts and they told him that it’s due to the blue light emitted from computer screens. His goal was to create a product that solves this problem. David was interested in entrepreneurship since college, and he tried a few different products. He points out that different CEOs come from different backgrounds, and there’s no cookie-cutter model to entrepreneurship. In Part 1, we hear about David’s excitement for building brands, the complex background of different entrepreneurs, and the path to building a business. Join us while Ramon Vela interviews David and listen to him share the inside story. For more on Felix Gray, visit: https://felixgray.com/ Klaviyo - https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB
Running a Digitally Native Eyeglass Brand (with Ryan Fisher from Felix Gray)
Playing for Keeps
How Felix Gray helps customers find the perfect fit by combining digital and in-store experiences 3 factors to work through: style, price, and brand equity Cross-selling for a product that generally lasts for years How different SKUs face different kinds of competition Building a website flow to help customers self-segment Maintaining brand standard across a ton of different channels Targeting paid ads when your product connects with a broad cross-section of consumers How Felix Gray segments customers to better understand repeat purchase rates (and offer better education) Establishing authority in a “post-trust” era Using data to decide when to launch products
How to Found, Fund, and Scale a Successful Startup | An Interview with David Roger, the co-founder CEO and of Felix Gray
Thrivetime Show | Business School without the BS
How David Roger (The founder of Felix Gray) funded his eyewear company via Indiegogo, how he landed a manufacturer in China, how he gained his first 10 customers, how he scaled his company and how he’s helping you to see better without strained eyes, chronic headaches, etc.
Eye Glasses Entrepreneur - David Roger of Felix Gray
Making Waves at C-Level
David Roger is the CEO and Co-founder of Felix Gray, which pioneered the Blue Light glasses space and is still the leader in the category. The company's mission: empower people to live happier, healthier, more productive lives in today's screen-filled world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Real-life experience and grass-roots mentality sparked an eye care revolution with David Roger of Felix Gray.
PepTalks with Pepperjam
On this episode of PepTalks, Pepperjam chats with David Roger, Co-founder and CEO of Felix Gray, to talk about how a real-life experience and a grass-roots mentality toward combatting eye strain sparked an eye care revolution.
The story of Felix Gray and they're attempting to solve eyestrain, fashionably. | David Roger (006)
David Roger, Felix Gray Co-Founder and CEO, joins the show to discuss the early days and how he and his team have made blue light filtering eye-wear actually, cool. (4:15) “I liked to argue” (6:40) How Felix Gray came about (10:40) “We went out to investors and they said: Yeah, good luck.” (14:30) Trying to turn off and find time outside of Felix Gray (17:20) Why CX is the most important job to our brand (19:00) Changing the framework for decision making (21:40) Our future and expanding into the youth market (24:35) Quick hit Q&A Let us know what you thought: firstname.lastname@example.org Would you like to be a guest on SMB.FM? Send us an email at the address above. Find more about Felix Gray at: https://shopfelixgray.com/