Mae Cichelli's guest appearances

Mae Cichelli

Tech Qualified

All The Feels Podcast With Laura Tyson

Sean Spicer

AJ Yager

Jay Acunzo

Sarah Lee

Nick Waterhouse

Adam Lambert

Chris Miller

Amy King

Sam Johnston

Kevin Martin

Laurie Hood

Bob Perkins

IVAN GOMEZ

Richard Donaldson

Ryan O'Hara

OwlTail

Judy Chan

Being a working mom is a privilege, a struggle, a joy, a challenge... and so much more. If you know, you know. But don't worry - this episode isn't just for moms in the workforce - it's for anyone working in tech or at a startup. Discover the emotional labor that happens behind the scenes for everyday tasks and meetings and how companies can improve the culture and working dynamics for women, especially those with kids.In this special episode, I'm joined by both Senior Marketing Manager Mae Cichelli and VP of Marketing Judy Chan as we explore what it means to be women in tech and also working moms. The three of us have worked together for over 2.5 years during some of the most difficult circumstances. Learn one of the most powerful skills you can develop and how trust changes everything in the workplace.Show links to explore more:Connect with Mae Cichelli on LinkedIn: https://www.linkedin.com/in/maecichelliConnect with Judy Chan on LinkedIn: https://www.linkedin.com/in/chanjudy Learn more about All The Feels at https://www.thelauratyson.com/Follow Laura on Instagram: @thelauratyson

Being a working mom is a privilege, a struggle, a joy, a challenge... and so much more. If you know, you know. But don't worry - this episode isn't just for moms in the workforce - it's for anyone working in tech or at a startup. Discover the emotional labor that happens behind the scenes for everyday tasks and meetings and how companies can improve the culture and working dynamics for women, especially those with kids. In this special episode, I'm joined by both Senior Marketing Manager Mae Cichelli and VP of Marketing Judy Chan as we explore what it means to be women in tech and also working moms. The three of us have worked together for over 2.5 years during some of the most difficult circumstances. Learn one of the most powerful skills you can develop and how trust changes everything in the workplace. Show links to explore more:<ul><li>Connect with Mae Cichelli on LinkedIn: <a href="https://www.linkedin.com/in/maecichelli" rel="nofollow" target="_blank">https://www.linkedin.com/in/maecichelli</a></li><li>Connect with Judy Chan on LinkedIn: <a href="https://www.linkedin.com/in/chanjudy" rel="nofollow" target="_blank">https://www.linkedin.com/in/chanjudy</a> </li></ul>Learn more about All The Feels at <a href="https://www.thelauratyson.com/" rel="nofollow" target="_blank">https://www.thelauratyson.com/</a> Follow Laura on Instagram: <a href="https://www.instagram.com/thelauratyson/" rel="nofollow" target="_blank">@thelauratyson</a>

Emotional Labor of Working Moms with Sr Marketing Manager Mae Cichelli and VP of Marketing Judy Chan

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with  Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what was involved when the team decided to get more focused with targeting. Highlights  Mae starts the conversation by sharing her past work experience with both B2C and B2B technology companies. She talks about her experience in the sports industry where she sold software to sports teams. After selling software to sports teams, Mae worked as a Marketing Director for the University of San Francisco and helped them with selling tickets online, implementing mobile ticketing, building an app, launching an app...and really just taking care of season tickets holders. Mae talks about Bluedot’s ideal customers, which include tolling companies and enterprise companies who can take advantage of a customer’s location (mobile ordering with retail or restaurants, etc.). Instead of getting cash out, Bluedot helps their customers “unlock the power of place” and use location data to enhance experiences for their customers. She talks about how working with enterprise clients requires a lot of specific needs, which drove Bluedot into more of an ABM strategy.  Mae talks about some of the challenges with website traffic that’s not targeted - this led to leads that weren’t really qualified and contributed to a lot of “noise” with their marketing. After analyzing the leads and realizing that a lot of traffic was noise, the team decided to analyze the types of traffic that they wanted - and really honed in on their SEO strategy. The company makes strong use of introductions made by investors and this process has really helped get their organization to the next level. Bluedot is very thoughtful about content and strives to be just very deeply embedded in the industry.  She loves launching different kinds of campaigns, with different types of content formats, to strike up engagement with prospects. Bluedot strives to have a fair mix of new top of funnel content, which is educational. She explains that once a prospect has downloaded their demo app, they send them an unexpectedly delightful message - this helps to delight a prospect right away. Mae talks about some of the resources she finds helpful - one of them being the local Marketo events and webinars which helps in developing more complex campaigns.   Episode Key Points  Bluedot is a geofencing software for apps and their tagline is “unlock the power of place”. She explains how geofencing works and how it can be used to trigger unique experiences for customers. Bluedot’s key to success is that they have some incredible AEs who have built really strong relationships with their customers and have always been in touch with marketing along the way. Mae talks about how COVID-19 has impacted the business, with events getting canceled at the last minute. She states that offering digital solutions (alternatives to in-person events) in 2020 will be a very important component to surviving throughout the year.  Resources  Mae Cichelli: LinkedIn Bluedot: Website Motion: Ultimate Thought Leadership Course for B2B Tech Companies 

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with  Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what was involved when the team decided to get more focused with targeting. Highlights <ul> <li>Mae starts the conversation by sharing her past work experience with both B2C and B2B technology companies.</li> <li>She talks about her experience in the sports industry where she sold software to sports teams.</li> <li>After selling software to sports teams, Mae worked as a Marketing Director for the University of San Francisco and helped them with selling tickets online, implementing mobile ticketing, building an app, launching an app...and really just taking care of season tickets holders.</li> <li>Mae talks about Bluedot’s ideal customers, which include tolling companies and enterprise companies who can take advantage of a customer’s location (mobile ordering with retail or restaurants, etc.).</li> <li>Instead of getting cash out, Bluedot helps their customers “unlock the power of place” and use location data to enhance experiences for their customers.</li> <li>She talks about how working with enterprise clients requires a lot of specific needs, which drove Bluedot into more of an ABM strategy. </li> <li>Mae talks about some of the challenges with website traffic that’s not targeted - this led to leads that weren’t really qualified and contributed to a lot of “noise” with their marketing.</li> <li>After analyzing the leads and realizing that a lot of traffic was noise, the team decided to analyze the types of traffic that they wanted - and really honed in on their SEO strategy.</li> <li>The company makes strong use of introductions made by investors and this process has really helped get their organization to the next level.</li> <li>Bluedot is very thoughtful about content and strives to be just very deeply embedded in the industry. </li> <li>She loves launching different kinds of campaigns, with different types of content formats, to strike up engagement with prospects.</li> <li>Bluedot strives to have a fair mix of new top of funnel content, which is educational.</li> <li>She explains that once a prospect has downloaded their demo app, they send them an unexpectedly delightful message - this helps to delight a prospect right away.</li> <li>Mae talks about some of the resources she finds helpful - one of them being the local <a href="https://www.marketo.com/" rel="nofollow" target="_blank">Marketo</a> events and webinars which helps in developing more complex campaigns. </li> </ul> Episode Key Points <ul> <li>Bluedot is a geofencing software for apps and their tagline is “unlock the power of place”. She explains how geofencing works and how it can be used to trigger unique experiences for customers.</li> <li>Bluedot’s key to success is that they have some incredible AEs who have built really strong relationships with their customers and have always been in touch with marketing along the way.</li> <li>Mae talks about how COVID-19 has impacted the business, with events getting canceled at the last minute. She states that offering digital solutions (alternatives to in-person events) in 2020 will be a very important component to surviving throughout the year.</li> </ul> Resources <ul> <li>Mae Cichelli: <a href="https://www.linkedin.com/in/maecichelli" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Bluedot: <a href="https://bluedot.io/" rel="nofollow" target="_blank">Website</a></li> <li>Motion: <a href="https://motionagency.io/access/" rel="nofollow" target="_blank">Ultimate Thought Leadership Course for B2B Tech Companies</a></li> </ul>

Understanding How to Market a Geofencing Platform with Mae Cichelli of Bluedot