Tom Maplethorpe's guest appearances

Tom Maplethorpe

Advisers Assemble -  Lead Generation For Financial Services

OwlTail

This podcast is owned and produced by The Lead Engine which manages Lead generation for financial services for several clients as well as offers DIY services and tools.

This podcast is owned and produced by The Lead Engine which manages <a href="https://theleadengine.co.uk/" rel="nofollow" target="_blank">Lead generation for financial services</a> for several clients as well as offers DIY services and tools.

Business Superhero Series - Tom Maplethorpe

Alex Curtis

In this episode, you'll hear whether people actually read content on websites, because financial services is boring right?You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search.Much less complicated than it sounds!

In this episode, you'll hear whether people actually read content on websites, because financial services is boring right? You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search. Much less complicated than it sounds!

Different Content For Different Searches - Tom Maplethorpe & Alex Curtis

LEAD

Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads. In this episode you’ll hear;-  The upcoming document on factors that affect the cost per click, by Alex Curtis. What type of ads help to lower the cost per click and generate sales? The factors that affect the cost per thousand impressions on Facebook ads. The importance of having a specific target audience for your ads. How your competition affects your cost per click on ads. How adding relevant media to your ads texts impacts ads click rates. Why adding emojis on your ads texts and headlines improves the ads click rates. The benefit of adding your website’s URL in ad texts. How branding affects your ads click through rates.

Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads. In this episode you’ll hear;- <ol> <li>The upcoming document on factors that affect the cost per click, by Alex Curtis.</li> <li>What type of ads help to lower the cost per click and generate sales?</li> <li>The factors that affect the cost per thousand impressions on Facebook ads.</li> <li>The importance of having a specific target audience for your ads.</li> <li>How your competition affects your cost per click on ads.</li> <li>How adding relevant media to your ads texts impacts ads click rates.</li> <li>Why adding emojis on your ads texts and headlines improves the ads click rates.</li> <li>The benefit of adding your website’s URL in ad texts.</li> <li>How branding affects your ads click through rates.</li></ol>