Evan Hovorka's guest appearances

Evan Hovorka

The CMO Suite Hosted By Sean Halter

The CPG Guys

OwlTail

Join Sean Halter, CEO of Connectivity Holdings, as he interviews VP Product and Innovation at Albertsons, Evan Hovorka, on this episode of The CMO Suite.

Join Sean Halter, CEO of Connectivity Holdings, as he interviews VP Product and Innovation at Albertsons, Evan Hovorka, on this episode of The CMO Suite.

The CMO Suite -  Evan Hovorka, VP Product and Innovation at Albertsons

Kristi Argyilan

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP &amp; Evan Hovorka Head of Products &amp; Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comPart I with Evan Hovorka - http://cpgguys.com/amc-pacvue/Part II with Claire Wyatt - http://cpgguys.com/claire-wyatt/Kristi &amp; Evan answer these questions:1)  Kristi, 2022 was a monumental year for retail media growth. From your perspective, how did Albertsons Media Collective’s offerings and approach drive brand investment and activation? What resonated with your brand partners and the agencies supporting them?2) Evan, How do you go about assessing the competitive environment and what did you see that inspired you in the development of enhanced offerings for brands to reach Albertsons shoppers?3) Albertsons Media Collective has recently announced a number of strategic partnerships designed to enhance your platform’s capabilities. Let’s start with your new partnership with Omnicom Media group and the Trade Desk. What does this entail and why should brands be excited about it?4) You also recently announced a partnership with Pinterest &amp; LiveRamp around clean rooms for use by brands seeking to leverage your audiences. What are the details on this and why should brands be investing?5) Are there any best-in-class collaborations with brands that you would want to highlight and what do you think made these efforts so successful from both sides of the partnership?6) How is Albertsons Media Collective approaching social commerce as a platform extension?7) Kristi, you were just on stage this morning at NRF, explaining how the physical store will be a significant growth driver in retail media in the next phase of growth. Would you please highlight your thoughts on this topic?8) Evan, Would love from you some predictions on where the retail media industry is going to focus in the next year or two and how Albertsons Media Collective is looking to expand its reputation as having “late mover advantage?”CPG Guys Website: http://CPGguys.comNextUp Website: http://nextupisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP &amp; Evan Hovorka Head of Products &amp; Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: <a href="https://www.linkedin.com/in/kristiargyilan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kristiargyilan/</a> Follow Evan Hovorka on LinkedIn at: <a href="https://www.linkedin.com/in/evanhovorka/" rel="nofollow" target="_blank">https://www.linkedin.com/in/evanhovorka/</a> Follow Albertsons Media Collective on LinkedIn at: <a href="https://www.linkedin.com/company/albertsons-media-collective/" rel="nofollow" target="_blank">https://www.linkedin.com/company/albertsons-media-collective/</a> Follow Albertsons Media Collective online at: <a href="http://albertsonsmediacollective.com/" rel="nofollow" target="_blank">http://albertsonsmediacollective.com</a> Part I with Evan Hovorka - <a href="http://cpgguys.com/amc-pacvue/" rel="nofollow" target="_blank">http://cpgguys.com/amc-pacvue/</a> Part II with Claire Wyatt - <a href="http://cpgguys.com/claire-wyatt/" rel="nofollow" target="_blank">http://cpgguys.com/claire-wyatt/</a> Kristi &amp; Evan answer these questions:1)  Kristi, 2022 was a monumental year for retail media growth. From your perspective, how did Albertsons Media Collective’s offerings and approach drive brand investment and activation? What resonated with your brand partners and the agencies supporting them? 2) Evan, How do you go about assessing the competitive environment and what did you see that inspired you in the development of enhanced offerings for brands to reach Albertsons shoppers? 3) Albertsons Media Collective has recently announced a number of strategic partnerships designed to enhance your platform’s capabilities. Let’s start with your new partnership with Omnicom Media group and the Trade Desk. What does this entail and why should brands be excited about it? 4) You also recently announced a partnership with Pinterest &amp; LiveRamp around clean rooms for use by brands seeking to leverage your audiences. What are the details on this and why should brands be investing? 5) Are there any best-in-class collaborations with brands that you would want to highlight and what do you think made these efforts so successful from both sides of the partnership? 6) How is Albertsons Media Collective approaching social commerce as a platform extension? 7) Kristi, you were just on stage this morning at NRF, explaining how the physical store will be a significant growth driver in retail media in the next phase of growth. Would you please highlight your thoughts on this topic? 8) Evan, Would love from you some predictions on where the retail media industry is going to focus in the next year or two and how Albertsons Media Collective is looking to expand its reputation as having “late mover advantage?” CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGguys.com</a> NextUp Website: <a href="http://nextupisnow.org/cpgguys" rel="nofollow" target="_blank">http://nextupisnow.org/cpgguys</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Retail Media's Next Act with Albertsons Media Collective's Kristi Argyilan & Evan Hovorka

Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies &amp; Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.Follow Evan Hovorka on LinkedIn at:  https://www.linkedin.com/in/evanhovorka/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comFollow Melissa Burdick on LinkedIn at: https://www.linkedin.com/in/melissaburdick/Follow Pacvue on LinkedIn at: https://www.linkedin.com/company/pacvue/Follow Pacvue online at: http://pacvue.comEvan &amp; Melissa answer these questions:1) What is the underlying data asset that power Albertsons Media Collective? Would you dimensionalize the shopper base and omnichannel sales volume?2) What on-site investment options are available to brands seeking to grow through Albertsons Media Collective? (Sponsored listing, enhanced listing, etc) What banner sites are available?3) With respect to sponsored listing ads, what type of bidding system is used &amp; what are the targeting capabilities (key word, prior purchasing behavior, etc.)?4) What in-store retail media solutions are Albertsons Media Collective making available to brands?5) Albertsons Media Collective also announced a strategic partnership with your company Pacvue. What are the details behind this and why do you think this helps brands work with Albertsons Media Collective?6) Albertsons Media Collective has partnered with The Trade Desk to provide offsite digital advertising solutions. Would you describe this powerful partnership?7) What performance measurement solutions do you offer to brands investing in Albertsons Media Collective’s omnichannel retail media solutions?8) How does the Albertsons Media Collective &amp; Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies &amp; Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence. Follow Evan Hovorka on LinkedIn at:  <a href="https://www.linkedin.com/in/evanhovorka/" rel="nofollow" target="_blank">https://www.linkedin.com/in/evanhovorka/</a> Follow Albertsons Media Collective on LinkedIn at: <a href="https://www.linkedin.com/company/albertsons-media-collective/" rel="nofollow" target="_blank">https://www.linkedin.com/company/albertsons-media-collective/</a> Follow Albertsons Media Collective online at: <a href="http://albertsonsmediacollective.com" rel="nofollow" target="_blank">http://albertsonsmediacollective.com</a> Follow Melissa Burdick on LinkedIn at: <a href="https://www.linkedin.com/in/melissaburdick/" rel="nofollow" target="_blank">https://www.linkedin.com/in/melissaburdick/</a> Follow Pacvue on LinkedIn at: <a href="https://www.linkedin.com/company/pacvue/" rel="nofollow" target="_blank">https://www.linkedin.com/company/pacvue/</a> Follow Pacvue online at: <a href="http://pacvue.com" rel="nofollow" target="_blank">http://pacvue.com</a> Evan &amp; Melissa answer these questions:1) What is the underlying data asset that power Albertsons Media Collective? Would you dimensionalize the shopper base and omnichannel sales volume? 2) What on-site investment options are available to brands seeking to grow through Albertsons Media Collective? (Sponsored listing, enhanced listing, etc) What banner sites are available? 3) With respect to sponsored listing ads, what type of bidding system is used &amp; what are the targeting capabilities (key word, prior purchasing behavior, etc.)? 4) What in-store retail media solutions are Albertsons Media Collective making available to brands? 5) Albertsons Media Collective also announced a strategic partnership with your company Pacvue. What are the details behind this and why do you think this helps brands work with Albertsons Media Collective? 6) Albertsons Media Collective has partnered with The Trade Desk to provide offsite digital advertising solutions. Would you describe this powerful partnership? 7) What performance measurement solutions do you offer to brands investing in Albertsons Media Collective’s omnichannel retail media solutions? 8) How does the Albertsons Media Collective &amp; Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future?CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGGuys.com</a> FMCG Guys Website: <a href="http://fmcgguys.com/" rel="nofollow" target="_blank">http://fmcgguys.com</a> RetailWit Website: <a href="http://retailwit.com/" rel="nofollow" target="_blank">http://retailwit.com</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.