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Melissa Burdick

8 Podcast Episodes

Latest 22 Jan 2022 | Updated Daily

Weekly hand curated podcast episodes for learning

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Retail Media Explodes, With Pacvue President Melissa Burdick

AdExchanger

Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale up on big ecommerce platforms, a trend that has hugely accelerated in the last year. “Every week I get contacted by a new retailer. Either they’re starting to create or they are in process of creating a self-service model. I think we’re going to see an explosion of these retailers building through owned and operated.”

37mins

26 Mar 2021

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Amazon Earnings and Takeaways with Melissa Burdick

Unpacking the Digital Shelf

Melissa Burdick, co-founder and President of advertising platform provider Pacvue, and overall ecommerce and Amazon whisperer, joins Rob and Peter to talk Amazon earnings and to read the tea leaves for brands as to what executive shifts, ad growth, and competitive forces might mean for business with the behemoth in 2021.

38mins

15 Mar 2021

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Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.Questions Melissa answers:From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? What and how is Pacvue contributing to this journey?What are all the various retail media platforms Pacvue manages/offers support on? Specifically is it optimization or planning or both components?Take us through your services and how you improve your platform and deliver value to your clients/brands?What makes AMG different from Roundel from WMT connect? How do you obtain data for each? Are you working with brand clients for the data? What about non retailer media mix? DTC in particular? Is that on the horizon? How are you shaping that portion of media?Can you take us through the funnel when it comes to media? What matters most, we hear CPM, CTR, CVR (age old metrics) - what’s new and reality here? How does Pacvue attribute to instore?Our content may be found at http://CPGguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

41mins

22 Feb 2021

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Melissa Burdick

It's Always Day One

10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue. In this episode we discuss:Why surrounding yourself with brilliant contacts is the key to sustainable success on AmazonHow important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.Is Amazon just a learning platform, which you can utilise as a springboard to something betterLaunching with a big or small range firstMicro-influencers Why she wouldn't launch on Amazon if she had $10k to throw at it You can find Melissa on LinkedIn here. Other resources:LaunchPod Academy 14-day trialAmazon advertising account managerListen to It's Always Day One podcastFollow on LinkedInSubscribe to emailsRead the email archivesJoin Amazon Creatives private group

27mins

4 Jan 2021

Most Popular

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Interview: What Amazon Earnings Foretell for the Holidays with Melissa Burdick

Unpacking the Digital Shelf

Sign up for the new webinar with Melissa 

33mins

2 Nov 2020

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EP119 - Amazon expert Melissa Burdick

The Jason & Scot Show - E-Commerce And Retail News

EP119 - Amazon expert Melissa Burdick http://jasonandscot.com Melissa Burdick is the president of Pacvue, and a former Amazonian who was involved in Amazon’s entry into the CPG space.  She’s one of the most popular guests on the show, so with all the changes Amazon has been going through it’s a great time to have her back. We caught up with Melissa at the PathtoPurchase Summit, where she gave a key-note on selling on Amazon.  We covered a variety of topics including: Melissa’s new company Pacvue and their Amazon advertising automation tools Brands strategy on Amazon Amazon private label Advertising on amazon Amazon SSPA – Self Service Performance Advertising Brick and mortar retail Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 119 of the Jason & Scot show was recorded on Monday, March 12, 2018. Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

47mins

17 Mar 2018

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Melissa Burdick of day1digital talks e-commerce

Let's Talk e-commerce

We sit down with Melissa Burdick, co-founder of day1digital and a former Amazon Executive, to talk about the inner-workings of Amazon. We touch on what motivates shoppers to shop with Amazon and how Amazon influences shopper's behavior with Amazon' Choice. We also talk about the structure of the e-commerce giant and Melissa gives some advice on what to keep in mind when thinking about working with Amazon.

32mins

13 Oct 2017

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EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency

The Jason & Scot Show - E-Commerce And Retail News

EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space. We talked with Melissa about all things Amazon, including: Her background at Amazon, and the early days of Amazon's relationship with CPGs. How CPGs have evolved on the Amazon platform The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash) CRaP - Can't Realize a Profit stats on Amazon Brands on Amazon 1p vs 3p selling Hybrid accounts (selling both 1p and 3p) Amazon Private Label Amazon Advertising Platforms AMS - Amazon Marketing Services AMG - Amazon Media Group AAP - Amazon Advertising Platform ARA  - Amazon Retail Analytics Future of E-Commerce Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

1hr 6mins

14 Mar 2017