Ravi Chalaka's guest appearances

Ravi Chalaka

Event Industry News Podcast

Martech Zone Interviews

Claire Vo

Jim Kukral

Brian Kelly

Marc Stein

Robby Slaughter

Jay Baer

Joe Chernov

Kraig Swensrud

David Chalmers

Michael Reynolds

Aaron Kaufman

Brian Solis

Randy Frisch

Paul Campbell

Gina Bianchini

OwlTail

In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow,  a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and sales efforts. Since Ravi is an expert and works with a company focused on meeting automation and the associated measured results, we interviewed him to capture some advice. The Jifflenow Meeting Automation Platform (MAP)  is designed for the sole purpose of automating the scheduling and managing of virtual or in-person B2B meetings. Jifflenow will help you convert your virtual interactions with prospects and customers into meaningful meetings that, in turn, can help advance the sales pipeline and shorten the sales cycle. Special Guest: Ravi Chalaka.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Jifflenow — Close deals faster by converting leads to marketing qualified meetings with Jifflenow. Book hundreds of customer and prospect meetings, partner, and supplier meetings with internal executives or experts to advance business opportunities. Jifflenow MAP is trusted by over 60 of the Fortune 1000 companies to drive their B2B meetings.

In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and sales efforts. Since Ravi is an expert and works with a company focused on meeting automation and the associated measured results, we interviewed him to capture some advice. The Jifflenow Meeting Automation Platform (MAP) is designed for the sole purpose of automating the scheduling and managing of virtual or in-person B2B meetings. Jifflenow will help you convert your virtual interactions with prospects and customers into meaningful meetings that, in turn, can help advance the sales pipeline and shorten the sales cycle. Special Guest: Ravi Chalaka.Sponsored By:<ul><li><a href="https://highbridgeconsultants.com" rel="nofollow" target="_blank">Highbridge</a>: <a href="https://highbridgeconsultants.com" rel="nofollow" target="_blank">With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments.</a> Promo Code: martech zone</li></ul><a href="https://www.paypal.me/douglaskarr" rel="payment nofollow" target="_blank">Support Martech Zone Interviews</a>Links:<ul><li><a href="https://www.jifflenow.com" rel="nofollow" target="_blank">Jifflenow</a> — Close deals faster by converting leads to marketing qualified meetings with Jifflenow. Book hundreds of customer and prospect meetings, partner, and supplier meetings with internal executives or experts to advance business opportunities. Jifflenow MAP is trusted by over 60 of the Fortune 1000 companies to drive their B2B meetings.</li></ul>

Ravi Chalaka: Moving Sales and Marketing to Virtual Conferences and Meetings

Joining James for this week’s podcast was Ravi Chalaka. Ravi is a marketing and business development expert and is currently the chief marketing officer for Jifflenow, a meeting automation platform. Ravi has spent the last 25 years working in the events industry, 15 of which he spent as a vice president. This has allowed him to participate in events as a marketer, attendee and sponsor for more than two decades. Drawing upon his vast experience, Ravi discussed ROI when exhibiting at live events and how it can possibly be measured and turned into value for companies. Gone are the days where company bosses are satisfied with event feedback in the form of statistics on attendees. Exhibitors are now expected to produce information on how well an event panned out in relation to how much revenue it generated.  However, meetings, business connections and new contacts that are generated as a result of exhibiting cannot be defined straight away in terms of pounds and pence: they may lead to revenue later down the line or otherwise result in new contacts that then lead to revenue. This makes the ROI difficult to monitor. Meetings are a crucial element of creating these new business contacts – people are habitually more inclined to conduct business if they are within a formal meetings area. Appreciating this, more and more organisers now dedicate specific areas within their events for such meetings. Traditionally, businesses would continue their meetings elsewhere after an event. However, this is time-consuming and costly and excludes businesses with smaller budgets. Dedicated areas within the actual event venue allow meetings to take place there and then and without businesses breaking their budgets. “Customers who use a meeting automation platform at events are able to increase the number of face-to-face meetings by 40%-100%,” Ravi stated. Founded 10 years ago, Jifflenow was created through a collaboration with event professionals to ensure major event concerns can be solved. If you would like to partake in one of our weekly podcasts, get in touch at editor@eventindustrynews.com

Joining James for this week’s podcast was Ravi Chalaka. Ravi is a marketing and business development expert and is currently the chief marketing officer for Jifflenow, a meeting automation platform. Ravi has spent the last 25 years working in the events industry, 15 of which he spent as a vice president. This has allowed him to participate in events as a marketer, attendee and sponsor for more than two decades. Drawing upon his vast experience, Ravi discussed ROI when exhibiting at live events and how it can possibly be measured and turned into value for companies. Gone are the days where company bosses are satisfied with event feedback in the form of statistics on attendees. Exhibitors are now expected to produce information on how well an event panned out in relation to how much revenue it generated.  However, meetings, business connections and new contacts that are generated as a result of exhibiting cannot be defined straight away in terms of pounds and pence: they may lead to revenue later down the line or otherwise result in new contacts that then lead to revenue. This makes the ROI difficult to monitor. Meetings are a crucial element of creating these new business contacts – people are habitually more inclined to conduct business if they are within a formal meetings area. Appreciating this, more and more organisers now dedicate specific areas within their events for such meetings. Traditionally, businesses would continue their meetings elsewhere after an event. However, this is time-consuming and costly and excludes businesses with smaller budgets. Dedicated areas within the actual event venue allow meetings to take place there and then and without businesses breaking their budgets. “Customers who use a meeting automation platform at events are able to increase the number of face-to-face meetings by 40%-100%,” Ravi stated. Founded 10 years ago, Jifflenow was created through a collaboration with event professionals to ensure major event concerns can be solved. If you would like to partake in one of our weekly podcasts, get in touch at <a>editor@eventindustrynews.com</a>

Ravi Chalaka from Jifflenow on ROI