Cover image of How I Built This with Guy Raz
(17316)

Rank #4 in Business category

Business

How I Built This with Guy Raz

Updated about 1 month ago

Rank #4 in Business category

Business
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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

Read more

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

iTunes Ratings

17316 Ratings
Average Ratings
15351
976
409
236
344

Fabulous

By allTheUsernamesAreTaken._. - Mar 31 2019
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Amazing stories that are very inspiring. Can't wait for more!

Binge listening

By M from CO - Mar 31 2019
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Just discovered this podcast...love at first listen! So engaging and interesting. Love Guy!

iTunes Ratings

17316 Ratings
Average Ratings
15351
976
409
236
344

Fabulous

By allTheUsernamesAreTaken._. - Mar 31 2019
Read more

Amazing stories that are very inspiring. Can't wait for more!

Binge listening

By M from CO - Mar 31 2019
Read more

Just discovered this podcast...love at first listen! So engaging and interesting. Love Guy!

Cover image of How I Built This with Guy Raz

How I Built This with Guy Raz

Updated about 1 month ago

Rank #4 in Business category

Read more

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

Rank #1: Chipotle: Steve Ells

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In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the following year. Bringing his culinary training to taqueria-style service, Steve Ells helped transform the way we eat fast food. PLUS for our postscript "How You Built That," how Alexander Harik turned his mom's recipe for za'atar spread—a fragrant Middle Eastern condiment—into Zesty Z: The Za'atar Company.

Oct 30 2017
52 mins
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Rank #2: SoulCycle: Julie Rice & Elizabeth Cutler

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Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Today, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada. PLUS for our postscript "How You Built That," how "kid-preneur" Gabrielle Goodwin and her mom Rozalynn invented a double-face double snap barrette that doesn't slip out of little girls' hair, no matter how much they play around.

Jan 07 2019
57 mins
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Rank #3: Clif Bar: Gary Erickson

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Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.

Oct 03 2016
28 mins
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Rank #4: Serial Entrepreneur: Mark Cuban

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Mark Cuban made millions off of tech startups, then billions off of stocks — and later went on to buy and revive the Dallas Mavericks. He has come to define the persona of the serial entrepreneur.

Dec 05 2016
35 mins
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Rank #5: LinkedIn: Reid Hoffman

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In the early 1990s, Reid Hoffman had a vision for the future of the Internet: people would connect through social networks using their real names, and their online lives would be completely merged with their real ones. After several early attempts, he co-founded LinkedIn – a social network focused on jobs and careers. In 2016, the company sold to Microsoft for $26 billion dollars, helping make Hoffman one of the wealthiest and most influential figures in Silicon Valley. PLUS for our postscript "How You Built That," how Danica Lause turned a knitting hobby into Peekaboos Ponytail hats, knit caps with strategically placed holes for a ponytail or bun.

Jan 15 2018
43 mins
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Rank #6: Patagonia: Yvon Chouinard

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We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.

Dec 25 2017
28 mins
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Rank #7: TOMS: Blake Mycoskie

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Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOMS — part shoe business, part philanthropy. PLUS in our postscript "How You Built That," how a long-haired Southern Californian, Chris Healy, co-founded The Longhairs and created special hair ties for guys.

May 29 2017
54 mins
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Rank #8: Ben & Jerry's: Ben Cohen And Jerry Greenfield

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In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company doesn't shy away from speaking out on social issues. PLUS for our postscript "How You Built That", how David Stover and his team at Bureo turn fishing nets into skateboards.

Nov 20 2017
58 mins
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Rank #9: Barre3: Sadie Lincoln

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Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," how a husband-and-wife team experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups.

Sep 11 2017
48 mins
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Rank #10: Edible Arrangements: Tariq Farid

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When Tariq Farid was 12, he emigrated from Pakistan to the U.S. – and quickly found a job at a local flower shop. Eventually he opened his own shop, which eventually led to the crazy idea to make flower bouquets out of fruit. Edible Arrangements has now bloomed into a franchise of nearly 1300 locations with an annual revenue of $600 million. PLUS in our postscript "How You Built That," how the Seattle-based clothing company, Five12, is making athletic wear out of used coffee grounds.

Aug 21 2017
49 mins
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Rank #11: Bumble: Whitney Wolfe

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At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a new kind of dating app where women make the first move. Today, the Bumble app has been downloaded more than 20 million times. PLUS for our postscript "How You Built That," how Michelle Innis invented De-Fishing soap to freshen up her fisherman husband, and how it wound up in WalMart.

Oct 16 2017
42 mins
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Rank #12: Southwest Airlines: Herb Kelleher

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We're hard at work planning more live shows, so we bring you one of our favorites from last year: Southwest Airlines. In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day. PLUS in our postscript "How You Built That," how Monica Mizrachi and her son Solomon built EzPacking, a family business selling packing cubes.

Sep 25 2017
37 mins
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Rank #13: Virgin: Richard Branson

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Richard Branson took a record shop and built it into a label, a bank, an airline, space tourism, and 200 other businesses — all under the name Virgin. But the serial entrepreneur has also had his share of failures.

Jan 30 2017
34 mins
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Rank #14: Live Episode! The Home Depot: Arthur Blank

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In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpectedly fired. The next year, they conceived and launched a new kind of home improvement store that flopped on opening day, but went on to become one of the biggest private employers in the U.S. The Home Depot now earns annual revenue of almost $100 billion. Recorded live in Atlanta.

Dec 28 2017
33 mins
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Rank #15: Real Estate Mogul: Barbara Corcoran

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Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank.

Apr 24 2017
52 mins
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Rank #16: Lululemon Athletica: Chip Wilson

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After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.

Jun 18 2018
53 mins
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Rank #17: Live Episode! Starbucks: Howard Schultz

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During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle.

Sep 28 2017
49 mins
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Rank #18: Dermalogica: Jane Wurwand

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Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care.

Oct 24 2016
40 mins
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Rank #19: Dyson: James Dyson

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In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That," how Theresa Stotesbury made a business out of fake blood — a synthetic material that helps create a realistic crime scene for police training.

Feb 12 2018
44 mins
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Rank #20: Stitch Fix: Katrina Lake

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In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has over two million customers and brings in nearly a billion dollars in annual revenue. Plus, for our postscript "How You Built That", how Brian Sonia-Wallace built "Rent Poet" — a poem-on-demand service for weddings, corporate gatherings, and other events.

Apr 02 2018
53 mins
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