Ranked #1
Strategic Marketing
Strategic Marketing
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direct... Read more
19 Oct 2009
•
10mins
Ranked #2
Pricing, context and concepts
Pricing, context and concepts
This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in... Read more
19 Oct 2009
•
6mins
Ranked #3
Pricing strategies
Pricing strategies
While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against ... Read more
19 Oct 2009
•
3mins
Ranked #4
Sales promotion
Sales promotion
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the... Read more
19 Oct 2009
•
3mins
Ranked #5
New product development
New product development
Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish h... Read more
26 Jan 2009
•
10mins
Ranked #6
Marketing planning, management and control
Marketing planning, management and control
This Podcast focuses on the debate between formal and informal planning, in order to take a different approach to the te... Read more
19 Jan 2009
•
4mins
Ranked #7
Public relations and sponsorship
Public relations and sponsorship
This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be ... Read more
12 Jan 2009
•
3mins
Ranked #8
Product management
Product management
This Podcasts is a practical illustration of the application of Product life Cycle theory (PLC). You can take the Jaguar... Read more
15 Dec 2008
•
3mins
Ranked #9
Anatomy of a product
Anatomy of a product
The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates p... Read more
8 Dec 2008
•
5mins
Ranked #10
Consumer Behaviour
Consumer Behaviour
This Podcast features Dr Fiona Cheetham whose research interests are in the social/cultural aspects of consumer behaviou... Read more
1 Dec 2008
•
26mins