Direct marketing and exhibitions
Direct marketing and exhibitions
This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness ... Read more
19 Oct 2009
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13mins
Pricing, context and concepts
Pricing, context and concepts
This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in... Read more
19 Oct 2009
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6mins
Integrated marketing communication
Integrated marketing communication
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communicati... Read more
19 Oct 2009
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2mins
Pricing strategies
Pricing strategies
While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against ... Read more
19 Oct 2009
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3mins
Strategic Marketing
Strategic Marketing
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direct... Read more
19 Oct 2009
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10mins
Sales promotion
Sales promotion
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the... Read more
19 Oct 2009
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3mins
Personal selling and sales management
Personal selling and sales management
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is ... Read more
19 Oct 2009
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8mins
Marketing channels and logistics
Marketing channels and logistics
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strate... Read more
19 Oct 2009
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8mins
Advertising
Advertising
The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising ... Read more
19 Oct 2009
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3mins
New product development
New product development
Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish h... Read more
26 Jan 2009
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10mins