Rank #1: HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET
This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:
- The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
- How to add more value propositions so you can charge more for your monthly service.
- Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
- Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.
Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com
Rank #2: Leasing Your First Facility
How To Avoid 1,000 Headaches and Thousands of Dollars!
Rank #3: How To Make The Best First Impression
If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want to succeed in building a strong community, you need to focus on connecting with your clients and building an experience that they value. That experience starts the first time they walk into your gym.
In this week’s show, we are podcasting with Jordan Harbinger. Jordan runs The Art of Charm, a podcast focused on helping top performers build advanced social skills. Art of Charm has been around for over 10 years and Jordan has had his fair share of experience diving into the deep psychology of communication and social interaction. Not to mention, Jordan has is a member of a CrossFit gym, and shares his experience of what it was like joining multiple gyms in the LA area, and what each gym felt like from the clients perspective.
In this episode, we discuss,
- Tips & Tactics for developing higher level communication skills
- Why community is the most important aspect of your marketing
- Physical and verbal tactics for making the best first impression
- Why you need to remove negative people from your business and personal life
Enjoy The Show,
Rank #4: How To Charge Clients For The True Value Of Your Service
We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership.
On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth.
In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell.
If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch.
Enjoy the show,
Rank #5: The Value Of Investing In Yourself
As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable.
In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her.
She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path.
As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey.
Enjoy the show,
Rank #6: 55- Expanding Your Thinking, Asking The Right Questions & Increasing The Value of Your Money w/ Tim Ferriss
Rank #7: Our Formula for Ultimate Personal Happiness
This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:
- The origin story of Barbell Shrugged
- The biggest business and life lessons we've learned along the way
- Where we're headed as a company and in our personal lives
If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.
Rank #8: Exactly What We Did To See Steady Regular Income and Not Go Out of Business
Should you be using contracts in your box? Why we make a strong case for "yes."
Rank #9: Selling More Than JUST Memberships To Help Grow Your CrossFit Business
How having multiple streams of income can help you make more money and grow your CrossFit business.
Rank #10: How to Create a Gym that People LOVE
This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:
- How to have heart for more than just your members' fitness goals but for their success in life
- The single most important action that someone needs to take in order to improve the culture at your gym
- What a great culture does for your business and overall state of happiness in everyday life
Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?
Enjoy the show!
Rank #11: The Last Gym They’ll Ever Join -- With Alwyn Cosgrove
Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over?
This week, we talk to Alwyn Cosgrove of Results Fitness to find the compelling answer to that question. We were thrilled to have the chance to sit down with Alwyn, because he was one of the first people to really convince us of the merits of systemizing our own business.
Alwyn helped us explore some of the reasons we choose not to delegate our work or simplify it with systems. A lot of times we think of handing over a task as a form of ‘giving up.’ Alwyn’s response is that “It’s not about idleness. It’s not about stepping out to be lazy. It’s about what if you had to? Could you?”
When Alwyn was diagnosed with stage-four cancer, he very quickly figured out how to get all the systems in place that were necessary for his gym to operate optimally in his absence.
“I had to move in at UCLA to have a stem cell transplant, right? We had insurance because of the gym, but your bills at home… You still have to pay your rent or your mortgage. You still have to pay your car payment. You still have to pay for everything, right? How do you create a business that runs without you? That’s what you should be doing in the first place.”
Alwyn’s gym underwent a thorough systemization under circumstances that were far from ideal. But it worked. In fact, he jokes that he must have been the jam in the system, because business boomed while he was gone.
As a result of the groundwork he laid years ago, Alwyn is now able to focus on refining his systems and getting incredible results. Some of his members, for example, have been with his gym for 17 straight years, with the average membership running in the seven-to-ten-year range. Ideally, the only reason someone would chose not to renew their membership is that they’ve moved out of the area entirely. Otherwise, he wants to be the last gym his members will ever join.
Rank #12: How To Turn Your Side Hustle Into A Full Time Business
Rank #13: How To Hack Your Productivity And Workflow With Fitness Entrepreneur: Max Shank
This week on BARBELL BUSINESS we interview Max Shank. We discuss:
- How to make the right decision every time with a cost/benefit analysis
- How to outsource and automate parts of your gym business
- Why you should create defined roles for yourself, the partners, and employees in your business
- How to set up productivity hacks to be more effective in your workflow
Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here
Rank #14: Marketing, Sales, and Personal Development
This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss:
- The psychology of change and habit development
- Why everyone will benefit from working with a coach
- Understanding the difference between "doing" and "being" in your life
- How to understand the difference between will power and passion
You can learn more about Guy and his work at satoriprime.com
Rank #15: How to Craft Your Own Career in the Fitness Industry
THIS WEEK ON BARBELL BUSINESS, we interview Dr. Theresa Larson, founder of Movement Rx. She has an absoutely inspiring backstory and some great tips for those of you who would like to make a career for yourselves in the fitness industry outside of coaching and owning a gym.
Besure to check out the full article at BarbellBusiness.com for more awesomeness, leave us a comment on Facebook and a starry review on iTunes if you're digging the content. Enjoy the show!
Rank #16: How To Develop The Mindset That Will Unlock Your True Potential
This week on BARBELL BUSINESS we interview discuss:
- Why your mindset is the foundation for your success
- How to find clarity and unlimited motivation around your vision
- How to think with a growth mindset and understand your “Why”
- How to structure your conversations and interactions with your clients to show your true value
Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.
Rank #17: 61- If We Could Do It All Over Again
If we could start our gym businesses over again knowing what we know today.
Rank #18: Understanding Facebook Advertising
This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:
- How to understand the Facebook Advertising Process
- How to target your ideal type of client on Facebook
- Why you need to focus on educating your clients on Facebook
- How to test your ads with a small budget and scale big after
Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co
Rank #19: From $0 to $60k in 6 months (Case Study: Adee Zukier)
Rank #20: Pursue Your Passion w/ Lewis Howes
This week on BARBELL BUSINESS, we interview Lewis Howes, former pro football player turned speaker, author and lifestyle entrepreneur. Listen to this podcast to learn:
- How Lewis built a seven-figure business from nothing in just a few years
- How he transitioned from what he was good at to pursue his passion
- How you can “get-in” with industry influencers
- How you can build a team to help you on your mission to pursue your passion
Enjoy the show!