Cover image of Barbell Business - Podcast for gym owners by Barbell Shrugged
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Business
Health & Fitness

Barbell Business - Podcast for gym owners by Barbell Shrugged

Updated 1 day ago

Business
Health & Fitness
Read more

The #1 Business Podcast For Fitness Entrepreneurs, Gym Owners, and Wannabes

Read more

The #1 Business Podcast For Fitness Entrepreneurs, Gym Owners, and Wannabes

iTunes Ratings

306 Ratings
Average Ratings
298
4
1
1
2

Must listen!

By Rick Copley - Aug 31 2017
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Love the info and value. Thanks for all that you do!

Awesome!

By AndreaF314 - Feb 24 2017
Read more
Great info for those running or looking to start a gym!

iTunes Ratings

306 Ratings
Average Ratings
298
4
1
1
2

Must listen!

By Rick Copley - Aug 31 2017
Read more
Love the info and value. Thanks for all that you do!

Awesome!

By AndreaF314 - Feb 24 2017
Read more
Great info for those running or looking to start a gym!
Cover image of Barbell Business - Podcast for gym owners by Barbell Shrugged

Barbell Business - Podcast for gym owners by Barbell Shrugged

Updated 1 day ago

Read more

The #1 Business Podcast For Fitness Entrepreneurs, Gym Owners, and Wannabes

Rank #1: How To Accelerate Your Success By Hacking Your Language

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This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss 

  • How to communicate more effectively as a coach and as a leader
  • How language plays a large part in your success as an entrepreneur as well as your personal life
  • The difference between CONFLICT language and ARCHITECT language
  • How to focus on language that motivates you rather language that holds you back
Feb 21 2017
1 hour 18 mins
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Rank #2: How to Create a Gym that People LOVE

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This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:

  • How to have heart for more than just your members' fitness goals but for their success in life
  • The single most important action that someone needs to take in order to improve the culture at your gym
  • What a great culture does for your business and overall state of happiness in everyday life

Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?

Enjoy the show!

May 27 2016
51 mins
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Rank #3: How To Turn Your Side Hustle Into A Full Time Business

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If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job.    Now if you are like most gym owners, you also noticed that running a gym and trying to work your day job was a lot harder than you expected. You hit a plateau with how your business was scaling, and you realized that there are just not enough hours in the day to have a day job, and still have your gym grow into what you want it to be.   If this was you, or is still you, you need to listen to this episode. This week, we met with Christian Valencia at his office in Orange County, CA. Christian is the CEO of a company called HIIT Bottle. Although Christian is not a gym owner, his story is very similar to yours.    Christian came up with the idea for HIIT in 2014 after exploding a generic shaker bottle of whey all over himself. He realized there needed to be something better, and he got to work in creating a higher quality all purpose shaker bottle. What resulted was HIIT Bottle.    Since then Christian has been on a journey of shifting HIIT Bottle from a side project to a fully operational business. In his story are lots of insights and tips on how he transitioned into running HIIT Bottle full time.   Enjoy the show, Mike
Mar 21 2017
52 mins
Play

Rank #4: Leasing Your First Facility

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How To Avoid 1,000 Headaches and Thousands of Dollars!

Aug 09 2013
33 mins
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Rank #5: How to Increase Your Gym's Perceived Value

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This week on BARBELL BUSINESS, we discuss:

  • The difference between selling memberships and selling solutions
  • The benefits of a premium pricing strategy
  • How emotional connection > benefits > features
  • How to increase your gym's perceived value

Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story

Enjoy the show!

Jun 28 2016
44 mins
Play

Rank #6: Are You Having Fun Running Your Business?

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This week on BARBELL BUSINESS we are bringing Guy Ferdman back on the show.

In this week's show we discuss:

  • How to treat your business as a game
  • How to tap into consistent motivation and passion in your business
  • Why relationships are the most important part of business
  • How to adopt the process of mastery into your life

If you haven't had a chance to listen to the first show we did with him, you can watch the first episode we did with him here

Feb 14 2017
1 hour 2 mins
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Rank #7: The Value Of Investing In Yourself

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As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable. 

In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her.

She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path. 

As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey.

Enjoy the show,

Mike

Apr 11 2017
56 mins
Play

Rank #8: How To Onboard New Gym Members The Right Way

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This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including:

  • The different ways to structure your onramp 
  • How to choose the best coach to run your onboarding experience
  • How long your onboarding process should be
  • How to transition your clients from onramp to regular classes 
  • The Sales psychology to convert new clients into long term customers
Sep 14 2016
41 mins
Play

Rank #9: Selling More Than JUST Memberships To Help Grow Your CrossFit Business

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How having multiple streams of income can help you make more money and grow your CrossFit business.

Aug 16 2013
38 mins
Play

Rank #10: 42- Eye Opening Business Advice to Aspiring Gym Owners w/ Mike, Doug, and CTP

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May 30 2014
1 hour 23 mins
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Rank #11: How to Make Your Gym's Core Values Mean Something

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This week on BARBELL BUSINESS, we discuss:

  • The importance of defining your gym's core values and how they
    can benefit almost ever aspect of your growth
  • Pitfalls that come with poorly defined values - they run deeper
    than you might think
  • Examples of core values that have inspired us 
  • A deep dive into Barbell Shrugged's core values and how we live
    them daily

Enjoy the show!

Apr 27 2016
1 hour 5 mins
Play

Rank #12: Box Owner Episode: Drew Girton of CrossFit Pendulum

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This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss

  • How to understand what type of entrepreneur you are
  • When to learn more and when to take action on what you know
  • The process of stepping out of coaching and admin to manage the business and grow
  • How to grow your culture in group class 
Jan 24 2017
46 mins
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Rank #13: The Evolution of Working Against Gravity

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This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses:

  • The evolution of their online nutrition program and business model
  • Hiring virtual assistants and new employees
  • Their new referral and social proof model
  • Optimizing the user experience
  • Keeping your clients accountable for long-term success and extreme ownership

Enjoy the show!

Jun 21 2016
57 mins
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Rank #14: From $0 to $60k in 6 months (Case Study: Adee Zukier)

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Jun 22 2015
36 mins
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Rank #15: The DIY Guide To Making Videos For Your Gym W/ Monkey Reel Media

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We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why video is the most important type of content you need to have in your marketing strategy.   This is a special show because instead of just an interview, we shot a live demo where Justin shows you how you can create high quality video testimonials with your iPhone. You do not need expensive equipment nor do you need to hire an outside videographer to make videos. It just takes a little know how. We are excited to have Justin on to show you how to make your content stand out.    Since part of this show is a demo, you are going to want to watch this episode instead of listening to the audio version. Head over to the Barbell Business blog, or tune in via our youtube channel to learn how you can stand out in the market, and start shooting high quality videos for your gym.    Also, if you are excited about creating video content for your gym, and want to step up your game, Justin has put together a training series to help gym owners learn how they can create high quality video content on their own. We highly suggest you check it out.

monkeyreelmedia.com/training-series

  enjoy the show, Mike
Mar 14 2017
34 mins
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Rank #16: How To Build A Kickass Referral Program

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This week on BARBELL BUSINESS we dive into the art of the referral. We discuss:

  • Why referrals are an important element to a service business
  • How to target and motivate your best members to help you bring new members into your gym
  • How to make it easy for your members to refer their friends to your gym
  • How to make sure you are building in the key rules to a successful referral program

Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

Dec 20 2016
33 mins
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Rank #17: 36- How To Leave The Corporate Job and Go Into Business For Yourself

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Apr 04 2014
45 mins
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Rank #18: The Quintessential Gym Owner’s Journey

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This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today.

During this episode you will hear about:

  • How to select good coaches
  • Internship programs
  • How to sell and ask for money
  • Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals
  • Entrepreneurship and personal relationships
  • How to successfully get out of your own way and delegate
  • How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive
  • Finding where the most productive hours exist
  • How to fall asleep in any situation
  • Creating a positive mindset
  • 30 days of motivation e-book
  • Mycal’s morning routine

Twitter: @mycanders

Youtube: the daily derz

All Social: CrossFitPHX

IG: CoachDerz

Enjoy the show!

Jul 12 2016
1 hour 5 mins
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Rank #19: Starting a Biz in the Fitness Industry w/ Jeff Sherman

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Aug 25 2015
50 mins
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Rank #20: 55- Expanding Your Thinking, Asking The Right Questions & Increasing The Value of Your Money w/ Tim Ferriss

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Feb 06 2015
48 mins
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