Cover image of Barbell Business - Podcast for gym owners by Barbell Shrugged
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Business
Education
Health
Management & Marketing

Barbell Business - Podcast for gym owners by Barbell Shrugged

Updated about 1 month ago

Business
Education
Health
Management & Marketing
Read more

The ultimate business podcast for gym owners and fitness entrepreneurs.

Read more

The ultimate business podcast for gym owners and fitness entrepreneurs.

iTunes Ratings

305 Ratings
Average Ratings
297
4
1
1
2

Must listen!

By Rick Copley - Aug 31 2017
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Love the info and value. Thanks for all that you do!

Awesome!

By AndreaF314 - Feb 24 2017
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Great info for those running or looking to start a gym!

iTunes Ratings

305 Ratings
Average Ratings
297
4
1
1
2

Must listen!

By Rick Copley - Aug 31 2017
Read more
Love the info and value. Thanks for all that you do!

Awesome!

By AndreaF314 - Feb 24 2017
Read more
Great info for those running or looking to start a gym!
Cover image of Barbell Business - Podcast for gym owners by Barbell Shrugged

Barbell Business - Podcast for gym owners by Barbell Shrugged

Updated about 1 month ago

Read more

The ultimate business podcast for gym owners and fitness entrepreneurs.

Rank #1: HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET

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This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:

  • The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
  • How to add more value propositions so you can charge more for your monthly service.
  • Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
  • Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.

Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com

Sep 20 2016
1 hour 5 mins
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Rank #2: Leasing Your First Facility

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How To Avoid 1,000 Headaches and Thousands of Dollars!

Aug 09 2013
33 mins
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Rank #3: How To Make The Best First Impression

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If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want to succeed in building a strong community, you need to focus on connecting with your clients and building an experience that they value. That experience starts the first time they walk into your gym. 

In this week’s show, we are podcasting with Jordan Harbinger. Jordan runs The Art of Charm, a podcast focused on helping top performers build advanced social skills. Art of Charm has been around for over 10 years and Jordan has had his fair share of experience diving into the deep psychology of communication and social interaction. Not to mention, Jordan has is a member of a CrossFit gym, and shares his experience of what it was like joining multiple gyms in the LA area, and what each gym felt like from the clients perspective. 

In this episode, we discuss, 

  • Tips & Tactics for developing higher level communication skills
  • Why community is the most important aspect of your marketing
  • Physical and verbal tactics for making the best first impression
  • Why you need to remove negative people from your business and personal life

Enjoy The Show,

Mike

Apr 04 2017
1 hour 12 mins
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Rank #4: How To Charge Clients For The True Value Of Your Service

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We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership.

On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth.

In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell.

If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch.

Enjoy the show,

Mike

May 02 2017
51 mins
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Rank #5: The Value Of Investing In Yourself

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As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable. 

In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her.

She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path. 

As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey.

Enjoy the show,

Mike

Apr 11 2017
56 mins
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Rank #6: 55- Expanding Your Thinking, Asking The Right Questions & Increasing The Value of Your Money w/ Tim Ferriss

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Feb 06 2015
48 mins
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Rank #7: Our Formula for Ultimate Personal Happiness

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This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

  • The origin story of Barbell Shrugged
  • The biggest business and life lessons we've learned along the way
  • Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

Aug 23 2016
1 hour 52 mins
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Rank #8: Exactly What We Did To See Steady Regular Income and Not Go Out of Business

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Should you be using contracts in your box?  Why we make a strong case for "yes."

Aug 23 2013
44 mins
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Rank #9: Selling More Than JUST Memberships To Help Grow Your CrossFit Business

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How having multiple streams of income can help you make more money and grow your CrossFit business.

Aug 16 2013
38 mins
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Rank #10: How to Create a Gym that People LOVE

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This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:

  • How to have heart for more than just your members' fitness goals but for their success in life
  • The single most important action that someone needs to take in order to improve the culture at your gym
  • What a great culture does for your business and overall state of happiness in everyday life

Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?

Enjoy the show!

May 27 2016
51 mins
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Rank #11: The Last Gym They’ll Ever Join -- With Alwyn Cosgrove

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Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over?

This week, we talk to Alwyn Cosgrove of Results Fitness to find the compelling answer to that question. We were thrilled to have the chance to sit down with Alwyn, because he was one of the first people to really convince us of the merits of systemizing our own business.

Alwyn helped us explore some of the reasons we choose not to delegate our work or simplify it with systems. A lot of times we think of handing over a task as a form of ‘giving up.’ Alwyn’s response is that “It’s not about idleness. It’s not about stepping out to be lazy. It’s about what if you had to? Could you?” 

When Alwyn was diagnosed with stage-four cancer, he very quickly figured out how to get all the systems in place that were necessary for his gym to operate optimally in his absence.  

“I had to move in at UCLA to have a stem cell transplant, right? We had insurance because of the gym, but your bills at home… You still have to pay your rent or your mortgage. You still have to pay your car payment. You still have to pay for everything, right? How do you create a business that runs without you? That’s what you should be doing in the first place.”

Alwyn’s gym underwent a thorough systemization under circumstances that were far from ideal. But it worked. In fact, he jokes that he must have been the jam in the system, because business boomed while he was gone.

As a result of the groundwork he laid years ago, Alwyn is now able to focus on refining his systems and getting incredible results. Some of his members, for example, have been with his gym for 17 straight years, with the average membership running in the seven-to-ten-year range. Ideally, the only reason someone would chose not to renew their membership is that they’ve moved out of the area entirely. Otherwise, he wants to be the last gym his members will ever join.

Jun 20 2017
1 hour 2 mins
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Rank #12: How To Turn Your Side Hustle Into A Full Time Business

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If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job.    Now if you are like most gym owners, you also noticed that running a gym and trying to work your day job was a lot harder than you expected. You hit a plateau with how your business was scaling, and you realized that there are just not enough hours in the day to have a day job, and still have your gym grow into what you want it to be.   If this was you, or is still you, you need to listen to this episode. This week, we met with Christian Valencia at his office in Orange County, CA. Christian is the CEO of a company called HIIT Bottle. Although Christian is not a gym owner, his story is very similar to yours.    Christian came up with the idea for HIIT in 2014 after exploding a generic shaker bottle of whey all over himself. He realized there needed to be something better, and he got to work in creating a higher quality all purpose shaker bottle. What resulted was HIIT Bottle.    Since then Christian has been on a journey of shifting HIIT Bottle from a side project to a fully operational business. In his story are lots of insights and tips on how he transitioned into running HIIT Bottle full time.   Enjoy the show, Mike
Mar 21 2017
52 mins
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Rank #13: How To Hack Your Productivity And Workflow With Fitness Entrepreneur: Max Shank

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This week on BARBELL BUSINESS we interview Max Shank. We discuss:

  • How to make the right decision every time with a cost/benefit analysis
  • How to outsource and automate parts of your gym business
  • Why you should create defined roles for yourself, the partners, and employees in your business
  • How to set up productivity hacks to be more effective in your workflow

Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here

Oct 25 2016
1 hour 3 mins
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Rank #14: Marketing, Sales, and Personal Development

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This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss:

  • The psychology of change and habit development
  • Why everyone will benefit from working with a coach
  • Understanding the difference between "doing" and "being" in your life
  • How to understand the difference between will power and passion

You can learn more about Guy and his work at satoriprime.com

Jan 31 2017
1 hour 1 min
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Rank #15: How to Craft Your Own Career in the Fitness Industry

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THIS WEEK ON BARBELL BUSINESS, we interview Dr. Theresa Larson, founder of Movement Rx. She has an absoutely inspiring backstory and some great tips for those of you who would like to make a career for yourselves in the fitness industry outside of coaching and owning a gym. 

Besure to check out the full article at BarbellBusiness.com for more awesomeness, leave us a comment on Facebook and a starry review on iTunes if you're digging the content. Enjoy the show!

Sep 22 2015
48 mins
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Rank #16: How To Develop The Mindset That Will Unlock Your True Potential

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 This week on BARBELL BUSINESS we interview discuss:

  • Why your mindset is the foundation for your success
  • How to find clarity and unlimited motivation around your vision
  • How to think with a growth mindset and understand your “Why”
  • How to structure your conversations and interactions with your clients to show your true value

Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

Nov 22 2016
1 hour 1 min
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Rank #17: 61- If We Could Do It All Over Again

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If we could start our gym businesses over again knowing what we know today.

Apr 10 2015
45 mins
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Rank #18: Understanding Facebook Advertising

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This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:

  • How to understand the Facebook Advertising Process
  • How to target your ideal type of client on Facebook
  • Why you need to focus on educating your clients on Facebook
  • How to test your ads with a small budget and scale big after

Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co 

Dec 27 2016
54 mins
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Rank #19: From $0 to $60k in 6 months (Case Study: Adee Zukier)

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Jun 22 2015
36 mins
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Rank #20: Pursue Your Passion w/ Lewis Howes

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This week on BARBELL BUSINESS, we interview Lewis Howes, former pro football player turned speaker, author and lifestyle entrepreneur. Listen to this podcast to learn:

  • How Lewis built a seven-figure business from nothing in just a few years
  • How he transitioned from what he was good at to pursue his passion
  • How you can “get-in” with industry influencers
  • How you can build a team to help you on your mission to pursue your passion

Keep an eye out for his new book “The School of Greatness” which will be released on Oct 28th. You can pre-order it on his website at LewisHowes.com

Enjoy the show!

Oct 13 2015
43 mins
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