Rank #1: How To Set Up Systems In Your Business
There is a big difference between working IN your business vs ON your business. No matter what industry you are in, there is a milestone that every entrepreneur needs to hit in order to take their business to the next level. That milestone is systemization. In this episode, we catch up with Angelo Sisco, our head business coach at Barbell Ethos, and Jason Dunbar, founder of Iron Fire Athletics & CrossFit Poway, to talk about the process of setting up systems in a gym business. model. If you are currently in a place with your gym where you are coaching classes, doing admin work, managing finances, and struggling to find time to even think about sales & marketing, you are very much in a survival state. It is common as entrepreneurs to assume that the answer is to just work harder. That is simply just not true. In my experience, and what holds true in all business, is creating an environment where the day to day tasks are outsourced, automated, and systematized. When this is achieved, there is a shift out of the the survival state into a state of clarity where you can focus on growth, and more importantly, create the time to focus on what you enjoy doing. Enjoy the show, Mike
Rank #2: Leasing Your First Facility
How To Avoid 1,000 Headaches and Thousands of Dollars!
Rank #3: Selling More Than JUST Memberships To Help Grow Your CrossFit Business
How having multiple streams of income can help you make more money and grow your CrossFit business.
Rank #4: How To Charge Clients For The True Value Of Your Service
We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership. On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth. In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell. If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch. Enjoy the show, Mike
Rank #5: The Value Of Investing In Yourself
As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable. In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her. She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path. As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey. Enjoy the show, Mike
Rank #6: Exactly What We Did To See Steady Regular Income and Not Go Out of Business
Should you be using contracts in your box? Why we make a strong case for "yes."
Rank #7: 17- What Amount of Fitness and Business Experience Should You Have Before Opening Up A Gym?
Should you focus more on business or fitness before opening your gym?
Rank #8: 30- How To Raise Money To Open a Gym
Rank #9: 16- What Every Gym Owner Should Know About Insurance
Avoid trouble and money down the road by getting your insurance right the first time!
Rank #10: The Last Gym They’ll Ever Join -- With Alwyn Cosgrove
Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over? This week, we talk to Alwyn Cosgrove of Results Fitness to find the compelling answer to that question. We were thrilled to have the chance to sit down with Alwyn, because he was one of the first people to really convince us of the merits of systemizing our own business. Alwyn helped us explore some of the reasons we choose not to delegate our work or simplify it with systems. A lot of times we think of handing over a task as a form of ‘giving up.’ Alwyn’s response is that “It’s not about idleness. It’s not about stepping out to be lazy. It’s about what if you had to? Could you?” When Alwyn was diagnosed with stage-four cancer, he very quickly figured out how to get all the systems in place that were necessary for his gym to operate optimally in his absence. “I had to move in at UCLA to have a stem cell transplant, right? We had insurance because of the gym, but your bills at home… You still have to pay your rent or your mortgage. You still have to pay your car payment. You still have to pay for everything, right? How do you create a business that runs without you? That’s what you should be doing in the first place.” Alwyn’s gym underwent a thorough systemization under circumstances that were far from ideal. But it worked. In fact, he jokes that he must have been the jam in the system, because business boomed while he was gone. As a result of the groundwork he laid years ago, Alwyn is now able to focus on refining his systems and getting incredible results. Some of his members, for example, have been with his gym for 17 straight years, with the average membership running in the seven-to-ten-year range. Ideally, the only reason someone would chose not to renew their membership is that they’ve moved out of the area entirely. Otherwise, he wants to be the last gym his members will ever join.
Rank #11: 29- Niching Down Your Target Market
Rank #12: Pursue Your Passion w/ Lewis Howes
This week on BARBELL BUSINESS, we interview Lewis Howes, former pro football player turned speaker, author and lifestyle entrepreneur. Listen to this podcast to learn: How Lewis built a seven-figure business from nothing in just a few years How he transitioned from what he was good at to pursue his passion How you can “get-in” with industry influencers How you can build a team to help you on your mission to pursue your passion Keep an eye out for his new book “The School of Greatness” which will be released on Oct 28th. You can pre-order it on his website at LewisHowes.com Enjoy the show!
Rank #13: How To Build Community Back Into Your Box
This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss: How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place for fitness Why you need to be humble and open to asking for help and finding mentors How to focus on growth in your business process, and open to change
Rank #14: From $0 to $60k in 6 months (Case Study: Adee Zukier)
Rank #15: How to Master the Art of Leadership
This week on BARBELL BUSINESS, we discuss: They journey from follower to leader Qualities of a leader Old school vs today's leadership roles How to develop the leader within you To learn more about the systems we use help our team manage business more smoothly, visit www.barbelllogic.com and watch the on-demand webinar.
Rank #16: Starting a Biz in the Fitness Industry w/ Jeff Sherman
Rank #17: 18- Why Distractions are Costing You Serious Money
How to crush work.
Rank #18: The Advanced SOPs Episode
This week on Barbell Business, we talk with Jonathan Bienz who explains how he uses his extensive Sigma Six training to identify inefficiencies in gyms and other businesses. If you're lacking processes, this is where you want to start. If you have existing systems for your business, this episode will blow your mind. He takes procedures, processes and SOPs to a whole new level. If you want to learn more about gym systemization and automation, visit www.BarbellLogic.com and watch the on-demand webinar.
Rank #19: 21- 7 Habits of Highly Effective People Reviewed
We review S. Covey's 7 Habits of Highly Effective People
Rank #20: Understanding Facebook Advertising
This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss: How to understand the Facebook Advertising Process How to target your ideal type of client on Facebook Why you need to focus on educating your clients on Facebook How to test your ads with a small budget and scale big after Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co