Rank #1: Leasing Your First Facility
How To Avoid 1,000 Headaches and Thousands of Dollars!
Aug 09 2013
Rank #2: 42- Eye Opening Business Advice to Aspiring Gym Owners w/ Mike, Doug, and CTP
May 30 2014
Rank #3: How To Accelerate Your Success By Hacking Your Language
This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss
- How to communicate more effectively as a coach and as a leader
- How language plays a large part in your success as an entrepreneur as well as your personal life
- The difference between CONFLICT language and ARCHITECT language
- How to focus on language that motivates you rather language that holds you back
Feb 21 2017
Rank #4: From $0 to $60k in 6 months (Case Study: Adee Zukier)
Jun 22 2015
Rank #5: How to Create a Gym that People LOVE
This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:
- How to have heart for more than just your members' fitness goals but for their success in life
- The single most important action that someone needs to take in order to improve the culture at your gym
- What a great culture does for your business and overall state of happiness in everyday life
Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?
Enjoy the show!
May 27 2016
Rank #6: 36- How To Leave The Corporate Job and Go Into Business For Yourself
Apr 04 2014
Rank #7: Mutually Beneficial Marketing with Josh Carter
You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn algebra (or English, or chemistry, or whatever). The same can be said of functional fitness coaches. While natural-born athletes can certainly make great coaches too, the self-described “fat kids” have a natural empathy for their prospects that helps close the sale and keep clients coming back. And as perverse as it sounds, we’ve observed that true empathy is often the key to getting dollar bills to rain down from the ceiling.
This week we went up to L.A. to meet with Fit Body Boot Camp’s Josh Carter, a fat kid turned swole, and one of the best in the business when it comes to marketing. From copywriting to group-closing, Josh takes us through the process that contributes to the astounding success of Fit Body Boot Camp. And it takes more than just remembering the feeling of wanting to get fit yourself.
“Here's the first thing I would recommend people do, is know your audience,” says Josh. “That would mean poll your audience. Other than knowing them, ask them, ‘What do you want? What are your goals?'... And get them to tell you, and then use their words. When you use their words, you can better speak to them.”
Listen in to hear about what a comprehensive marketing plan looks like for a gym, and get some good advice on how to close those sales. (ABC: A - Always. B - Be. C - Collecting email addresses. Always be collecting email addresses.) The good news for the many of us who don’t love the “sales” part of our job: Closing prospects at a gym should be mutually beneficial every time––otherwise we’re just crooks. We should believe in our product to the extent that if a potential client walks, we legit feel bad for them. As Josh explains, “When we’re selling, we’re literally selling health and happiness.” Take this knowledge to heart, and then get them to sign on the line that is dotted.
Jul 25 2017
Rank #8: HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET
This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:
- The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
- How to add more value propositions so you can charge more for your monthly service.
- Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
- Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.
Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com
Sep 20 2016
Rank #9: Getting Your Systems In Place -- With Danny Putnam
It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s inadvertently made the career switch from pro-ball player to nutrition entrepreneur. Sound familiar?
Okay. So maybe former Oakland A’s outfielder Danny Putnam’s specific story isn’t one we’ve heard before, but you’ve seen those basic elements over and over: A hobby or a side-gig ends up taking off, and before you know it, you’re in business. As the Founder and Managing Director of Lurong Living, Danny’s business literally started on the field during ballgames. It wasn’t anything he’d expected. The way he’s sustained the growth of his business is by putting the right systems in place at the right time.
In this episode, we talk to Danny about how to know when to build a tool versus when to hire a person, the difficulty of putting up boundaries on your time when things start taking off, and how to create buy-in with your employees. We also use juggling as a metaphor a lot. It works. (Anyone who’s ever dropped the ball can back us up on this.)
As entrepreneurs, we often don’t want to develop systems or automation, out of the fear that it will make our business impersonal. We talk about the ways that systems can actually make us more creative. When we can find a better way to take care of tasks that are outside of our wheelhouse, it frees up our time and our brain to work on the bigger picture of our mission.
Whether you’re growing your business or you just want to hear more about the world of deer-antler side-hustles, we hope you enjoy the show!
Jun 13 2017
Rank #10: 55- Expanding Your Thinking, Asking The Right Questions & Increasing The Value of Your Money w/ Tim Ferriss
Feb 06 2015
Rank #11: Understanding Facebook Advertising
This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:
- How to understand the Facebook Advertising Process
- How to target your ideal type of client on Facebook
- Why you need to focus on educating your clients on Facebook
- How to test your ads with a small budget and scale big after
Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co
Dec 27 2016
Rank #12: Three-Tiered Accountability with Markus Gerszi
We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell Business fame! [Thunderous applause; confetti falls from the ceiling.]
Joking aside, it was very cool to be in Markus’s old box in Orange County, CA, this week. Markus is a smart dude, which is why we keep him around. We’ve been wanting to get his best practices for accountability on the record, so that’s what this episode is all about. [Thunderous applause; even more confetti falls from the ceiling.]
In this business, we tend to be very client-focused. We want the best for our clients, or we’d be doing something else for a living. We have a natural impulse to hold them accountable, with everything from documenting their workouts to journaling their meals to setting long-term goals (and occasionally standing in for their therapists). Join us as we talk about some common-sense, often-overlooked methods for reliable client accountability.
And while we’re on the subject of accountability, let’s talk about you. It’s almost second-nature to keep our clients accountable. But who or what do you have in place to keep yourself consistently in-check? This includes your personal fitness goals as well as the daily operations of your business. Long-term goals, too. If you’re like most gym owners, your answer to this question is, “Mumble mumble clients busy mumble.” And unfortunately, “Mumble mumble clients busy mumble” isn’t a sustainable strategy. As Doug points out, “Holding yourself accountable is a totally different ballgame.” Most of us know we should do it, but don’t have a great idea about how.
In this episode, we talk to Markus about the best strategies to hold your clients accountable, your team accountable, and yourself accountable. Listen in to learn commonsense strategies that you can implement right away for a stronger business.
Jul 18 2017
Rank #13: Our Formula for Ultimate Personal Happiness
This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:
- The origin story of Barbell Shrugged
- The biggest business and life lessons we've learned along the way
- Where we're headed as a company and in our personal lives
If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.
Aug 23 2016
Rank #14: 29- Niching Down Your Target Market
Feb 16 2014
Rank #15: How To Charge Clients For The True Value Of Your Service
We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership.
On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth.
In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell.
If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch.
Enjoy the show,
May 02 2017
Rank #16: Which Equipment To Buy First When Starting Your CrossFit Gym
What to buy, and when to buy it.
Sep 06 2013
Rank #17: How To Step Into Your Roll As A Leader W/ AJ Richards
Hey Business Tribe,
We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club.
He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time.
In this episode we discuss:
– Leadership tactics and how to focus on being the visionary
– How to automate and outsource and delegate to a team
– The story and vision behind Rush Club Nation and head to head fitness competitions
– Tips and Insight on running multiples brands at the same time.
Enjoy the show,
Mar 07 2017
Rank #18: How To Set Up Systems In Your Business
There is a big difference between working IN your business vs ON your business. No matter what industry you are in, there is a milestone that every entrepreneur needs to hit in order to take their business to the next level. That milestone is systemization.
In this episode, we catch up with Angelo Sisco, our head business coach at Barbell Ethos, and Jason Dunbar, founder of Iron Fire Athletics & CrossFit Poway, to talk about the process of setting up systems in a gym business. model.
If you are currently in a place with your gym where you are coaching classes, doing admin work, managing finances, and struggling to find time to even think about sales & marketing, you are very much in a survival state. It is common as entrepreneurs to assume that the answer is to just work harder. That is simply just not true. In my experience, and what holds true in all business, is creating an environment where the day to day tasks are outsourced, automated, and systematized. When this is achieved, there is a shift out of the the survival state into a state of clarity where you can focus on growth, and more importantly, create the time to focus on what you enjoy doing.
Enjoy the show,
Apr 25 2017
Rank #19: How To Make The Best First Impression
If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want to succeed in building a strong community, you need to focus on connecting with your clients and building an experience that they value. That experience starts the first time they walk into your gym.
In this week’s show, we are podcasting with Jordan Harbinger. Jordan runs The Art of Charm, a podcast focused on helping top performers build advanced social skills. Art of Charm has been around for over 10 years and Jordan has had his fair share of experience diving into the deep psychology of communication and social interaction. Not to mention, Jordan has is a member of a CrossFit gym, and shares his experience of what it was like joining multiple gyms in the LA area, and what each gym felt like from the clients perspective.
In this episode, we discuss,
- Tips & Tactics for developing higher level communication skills
- Why community is the most important aspect of your marketing
- Physical and verbal tactics for making the best first impression
- Why you need to remove negative people from your business and personal life
Enjoy The Show,
Apr 04 2017
Rank #20: 61- If We Could Do It All Over Again
If we could start our gym businesses over again knowing what we know today.
Apr 10 2015