Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
Baiba’s career is varied to say the least. Starting with a bachelor of visual arts at university where she was dissuaded... Read more
13 Aug 2023
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1hr 6mins
Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
A recent article, some skeptical Twitterati and a belated Champagne film scene prompted the two Johns to join forces onc... Read more
12 Jun 2023
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18mins
Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecti... Read more
10 Jun 2023
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1hr 1min
Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
Brain Hurt Scale = 2/10 There's a famous quote by Kleiner Perkins' OG John Doer, "Ideas are easy. Execution is everythin... Read more
11 May 2023
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49mins
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Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
What is a brand? How do they work? How do you separate the marketing fluff from fact? If you want to build commercial v... Read more
4 May 2023
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1hr 31mins
Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
Brain Hurt Scale = 9/10. Seen that survivorship bias image floating around on LinkedIn or Twitter? You know, the one wit... Read more
23 Apr 2023
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59mins
Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
In practice, Brent says over 95% of all partnerships fail. But why? And what can we do to increase the odds of success? ... Read more
16 Apr 2023
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48mins
Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
Republished with permission from Juan Mendoza, host of the Making Sense of Martech podcast. "In this episode I’m joined ... Read more
3 Apr 2023
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44mins
Andres Glusman - Mastering the power of tests, experiments and competitive intelligence to craft products that sell - S4 Ep3
Andres Glusman - Mastering the power of tests, experiments and competitive intelligence to craft products that sell - S4 Ep3
Brain hurt scale = 3/10. Andres Glusman was experimenting and validating products before the lean startup term was coine... Read more
12 Mar 2023
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1hr 33mins
Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
Brain-hurt Scale = 5/10. Some marketers believe Apple’s success stems from a series of emotional brand ads. Yet they ign... Read more
23 Feb 2023
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1hr 16mins
