What does ecology and scientific principle have to do with marketing. Everything, according to our guest today. An ecologist who became a marketer, Ethan Decker is now a brand scientist. He takes a very long – and sometimes peculiar – view on humans, brands, and advertising. As a scientist in the world of marketing, he cuts through the hype and the trends to find out what really works, what the latest research says, and what it means for brands and organizations. Ethan has worked at some of the best agencies in the US for some of the largest brands in the world, including Domino’s, Hotels.com, Procter & Gamble, Kellogg’s, and Intel. In this episode we challenge some of the established core marketing “laws,” such as the importance of being first to market, and we learn to look more closely, and scientifically, at the data that is really important in order to make wise marketing decisions. We also tackle the bold moves of IHop and their stunt to change their name (for one month) to IHob, and why Dominos got into the pothole filling business. There is episode is a must listen for amazing pearls of advice! And just in case you were interested about Sir Kensington’s, learn more here! https://www.sirkensingtons.com/ Listen in! SOCIAL HANDLES https://twitter.com/ehdecker https://www.linkedin.com/in/ehdecker/ https://www.youtube.com/watch?v=ZK3c9GCjSx8 (TED talk) https://appliedbrandscience.com ………………………………….……………………………………………………………………………. Thank you to our March Sponsor: &Marketing U Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive! &Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week. &Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success. Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads. For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
How to Balance Branding and Sales || Ethan Decker of Applied Brand Science
Digital Dive Media
In this episode of Digital Dive Media Podcast, we interview Ethan Decker, Founder and President of Applied Brand Science. Applied Brand Science separates fact from fiction with the latest research in advertising effectiveness, brand growth, and cognitive psychology. We sift through the research so you don’t have to. We strip out the academic jargon. Then we bring that advanced marketing knowledge to you and your team with easy-to-use playbooks, marketing plans, and team trainings. For more information, visit https://appliedbrandscience.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.We talk about:Debunking branding myths such as brand loyaltySidestepping typical language in branding to overcome discussions How sneaker buying is the same as airplane buyingTaking creative leaps from the laws of marketingBooks, people, links and other juicy stuff:Ethan's blog: Appliedbrandscience.comHow brands grow by Byron SharpBuilding distinctive brand assets by Jenni RomaniukEthan's twitterLes Binet & Peter Field EffworksMade to stick and SwitchIf you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options.
ETHAN DECKEREthan Decker, Ph.D., is president of Applied Brand Science. Ethan unearths and distills the latest and most relevant research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding expenditures. Having spent a dozen years leading strategy and research at some of the world’s best agencies for some of the world’s biggest brands, he saw firsthand the waste and damage that many modern marketing beliefs and “best practices” are causing to firms. Now he is pioneering the field of brand science to help companies that want to embrace a more effective, evidence-based approach to advertising and brand growth.Check out the blogJoin us at 4Front to meet Ethan in person.A special thank you to Benjamin Monlezun for the use of his original song Downpoor.The views expressed in this episode are solely those of the podcast host and guests and do not necessarily represent the position, strategy, or opinions of CableLabs.
Ethan Decker is the Principal at Fractal Strategy. He is a strategic marketing consultant who sits at the intersection of creative arts and brand science. He’s been a strategic planner and market researcher at Crispin Porter + Bogusky, IntegerTBWA, and 72andSunny. His clients have included Domino’s, Hotels.com, P&G, Kellogg’s, PepsiCo, Discovery Channel, Nike, Intel, Unilever, and others. Ethan has a BA in sociology and a PhD in urban ecology and human evolution, and he studied complex systems theory at the Santa Fe Institute.Love the show? Subscribe, rate, review, and share! Here’s How » Join the I’m Not Joking community today: petermcgraw,.org Peter McGraw Twitter Peter McGraw LinkedIn