Electronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video. The post How to Sign a Trademark Filing at the USPTO appeared first on Erik M Pelton &amp; Associates, PLLC.

Electronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video. The post <a href="https://www.erikpelton.com/how-to-sign-a-trademark-filing-at-the-uspto/" rel="nofollow" target="_blank">How to Sign a Trademark Filing at the USPTO</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

How to Sign a Trademark Filing at the USPTO

The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023. The post 5 Things I’ve Learned About Trademarks So Far in 2023 appeared first on Erik M Pelton &amp; Associates, PLLC.

The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023. The post <a href="https://www.erikpelton.com/5-things-ive-learned-about-trademarks-so-far-in-2023/" rel="nofollow" target="_blank">5 Things I’ve Learned About Trademarks So Far in 2023</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

5 Things I’ve Learned About Trademarks So Far in 2023

In the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video. The post Taylor Swift’s Trademark Reputation appeared first on Erik M Pelton &amp; Associates, PLLC.

In the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video. The post <a href="https://www.erikpelton.com/taylor-swifts-trademark-reputation/" rel="nofollow" target="_blank">Taylor Swift’s Trademark Reputation</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Taylor Swift’s Trademark Reputation

Erik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast. The post Update on the USPTO Trademark Delays appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast. The post <a href="https://www.erikpelton.com/update-on-the-uspto-trademark-delays/" rel="nofollow" target="_blank">Update on the USPTO Trademark Delays</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Update on the USPTO Trademark Delays

When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides more detail in this podcast. The post What is Trade Secret Protection? appeared first on Erik M Pelton &amp; Associates, PLLC.

When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides more detail in this podcast. The post <a href="https://www.erikpelton.com/what-is-trade-secret-protection/" rel="nofollow" target="_blank">What is Trade Secret Protection?</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

What is Trade Secret Protection?

The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast. The post What Is the TTAB? appeared first on Erik M Pelton &amp; Associates, PLLC.

The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast. The post <a href="https://www.erikpelton.com/what-is-the-ttab/" rel="nofollow" target="_blank">What Is the TTAB?</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

What Is the TTAB?

What’s hot and what’s not in the world of trademark protection? Erik shares his list in this video.  The post Trademark Ins and Outs appeared first on Erik M Pelton &amp; Associates, PLLC.

What’s hot and what’s not in the world of trademark protection? Erik shares his list in this video. The post <a href="https://www.erikpelton.com/trademark-ins-and-outs/" rel="nofollow" target="_blank">Trademark Ins and Outs</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Trademark Ins and Outs

Yes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services. Erik explains more and provides examples in this video. The post When Two Identical Brand Names Coexist appeared first on Erik M Pelton &amp; Associates, PLLC.

Yes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services. Erik explains more and provides examples in this video. The post <a href="https://www.erikpelton.com/when-two-identical-brand-names-coexist/" rel="nofollow" target="_blank">When Two Identical Brand Names Coexist</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

When Two Identical Brand Names Coexist

Learn more about the ways that our firm gives back and works to reduce its footprint, all while we continue to make trademarks bloom. The post EMP&amp;A’s Seeds of Sustainability appeared first on Erik M Pelton &amp; Associates, PLLC.

Learn more about the ways that our firm gives back and works to reduce its footprint, all while we continue to make trademarks bloom. The post <a href="https://www.erikpelton.com/empas-seeds-of-sustainability/" rel="nofollow" target="_blank">EMP&amp;A’s Seeds of Sustainability</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

EMP&A’s Seeds of Sustainability

Erik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between. The post Trademark Fee Increases Proposed By the USPTO appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between. The post <a href="https://www.erikpelton.com/trademark-fee-increases-proposed-by-the-uspto/" rel="nofollow" target="_blank">Trademark Fee Increases Proposed By the USPTO</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Trademark Fee Increases Proposed By the USPTO

Experience is our trademark. Trademark is our Experience®

Erik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark. The post Calculating Trademark Registration Renewal Dates appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark. The post <a href="https://www.erikpelton.com/calculating-trademark-registration-renewal-dates/" rel="nofollow" target="_blank">Calculating Trademark Registration Renewal Dates</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Calculating Trademark Registration Renewal Dates

Erik walks you through our new and improved homepage in this video. The post Introducing Our New Home Page appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik walks you through our new and improved homepage in this video. The post <a href="https://www.erikpelton.com/introducing-our-new-home-page/" rel="nofollow" target="_blank">Introducing Our New Home Page</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Introducing Our New Home Page

Erik discusses how risk analysis works when it comes to a trademark clearance search in this episode. The post The Trademark Search Result Risk-O-Meter appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik discusses how risk analysis works when it comes to a trademark clearance search in this episode. The post <a href="https://www.erikpelton.com/the-trademark-search-result-risk-o-meter/" rel="nofollow" target="_blank">The Trademark Search Result Risk-O-Meter</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

The Trademark Search Result Risk-O-Meter

Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism. The post The Bright Side of a Trademark Registration appeared first on Erik M Pelton &amp; Associates, PLLC.

Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism. The post <a href="https://www.erikpelton.com/the-bright-side-of-a-trademark-registration/" rel="nofollow" target="_blank">The Bright Side of a Trademark Registration</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

The Bright Side of a Trademark Registration

Erik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video. The post 5 Takeaways From the Chipotle / Sweetgreen Dispute appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video. The post <a href="https://www.erikpelton.com/5-takeaways-from-the-chipotle-sweetgreen-dispute/" rel="nofollow" target="_blank">5 Takeaways From the Chipotle / Sweetgreen Dispute</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

5 Takeaways From the Chipotle / Sweetgreen Dispute

Erik shares a true story about the importance of early trademark protection, using a local business as an example in this video. The post Filing Your Trademark Application Early: A Cautionary Tale appeared first on Erik M Pelton &amp; Associates, PLLC.

Erik shares a true story about the importance of early trademark protection, using a local business as an example in this video. The post <a href="https://www.erikpelton.com/filing-your-trademark-application-early-a-cautionary-tale/" rel="nofollow" target="_blank">Filing Your Trademark Application Early: A Cautionary Tale</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Filing Your Trademark Application Early: A Cautionary Tale

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik. The post 5 Free Ways to Strengthen Your Brand appeared first on Erik M Pelton &amp; Associates, PLLC.

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik. The post <a href="https://www.erikpelton.com/5-free-ways-to-strengthen-your-brand/" rel="nofollow" target="_blank">5 Free Ways to Strengthen Your Brand</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

5 Free Ways to Strengthen Your Brand

A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes. The post What Are the DuPont Factors in a trademark confusion analysis? appeared first on Erik M Pelton &amp; Associates, PLLC.

A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes. The post <a href="https://www.erikpelton.com/what-are-the-dupont-factors-in-a-trademark-confusion-analysis/" rel="nofollow" target="_blank">What Are the DuPont Factors in a trademark confusion analysis?</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

What Are the DuPont Factors in a trademark confusion analysis?

This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next chapter, we want to hear from you! Drop us a message or a comment and let us know what you want to learn more about in the world of intellectual property and great branding. The post Celebrating Five Years of the Tricks of the Trade(mark)® Podcast appeared first on Erik M Pelton &amp; Associates, PLLC.

This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next chapter, we want to hear from you! Drop us a message or a comment and let us know what you want to learn more about in the world of intellectual property and great branding. The post <a href="https://www.erikpelton.com/celebrating-five-years-of-the-tricks-of-the-trademark-podcast/" rel="nofollow" target="_blank">Celebrating Five Years of the Tricks of the Trade(mark)® Podcast</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

Celebrating Five Years of the Tricks of the Trade(mark)® Podcast

While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast. The post How Do You Pronounce a Trademark? appeared first on Erik M Pelton &amp; Associates, PLLC.

While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast. The post <a href="https://www.erikpelton.com/how-do-you-pronounce-a-trademark/" rel="nofollow" target="_blank">How Do You Pronounce a Trademark?</a> appeared first on <a href="https://www.erikpelton.com" rel="nofollow" target="_blank">Erik M Pelton &amp; Associates, PLLC</a>.

How Do You Pronounce a Trademark?

Thanks for discussing celebrity trademark issues - very useful for the entertainment law course I’m taking. Will continue listening!

Extremely Useful!

High and tight podcast

Tricks of the Trade(mark)

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