Ranked #1
Support MRX or replace our jobs? The role of tech
Support MRX or replace our jobs? The role of tech
As we see evolutions in tech impacting the market research industry, why are we so slow to adopt the new tech? Are we wo... Read more
15 Apr 2019
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8mins
Ranked #2
IA Converge 2018 Conference Report
IA Converge 2018 Conference Report
Weren't able to make it to Insights Association's Converge conference this year? I've got you covered: I give you a quic... Read more
8 Dec 2018
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42mins
Ranked #3
Education in insights
Education in insights
Recorded in New England, on the Harvard Business School campus, I pontificate on the need we have to partner with educat... Read more
29 Jun 2019
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12mins
Ranked #4
Transformation: what it isn't, what it IS
Transformation: what it isn't, what it IS
Have you been faced with "digital transformation," or "modern market research," as a goal for your team, but can't help ... Read more
25 Nov 2019
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16mins
Ranked #5
IIeX NA 2019: a few weeks later
IIeX NA 2019: a few weeks later
A couple of weeks from the IIeX NA 2019 conference, here is what's stuck with me: Hannibal Brooks' talk and the new spea... Read more
13 May 2019
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19mins
Ranked #6
IIeX NA 2019: Expectations and Experiences
IIeX NA 2019: Expectations and Experiences
Recording from on site in Austin, TX, it's MRXplorer at IIeX NA! Hear why I heart IIeX NA, and what I'm hoping to hear a... Read more
22 Apr 2019
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10mins
Ranked #7
Blockchain on my mind
Blockchain on my mind
A haiku: Blockchain, can you solve my sample problems for real? All of them? But how? --- Send in a voice message: https... Read more
15 Feb 2019
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12mins
Ranked #8
Insights industry vernacular
Insights industry vernacular
Let's change how we talk to each other in this industry: no more "client" or "vendor," but rather market research partne... Read more
30 May 2019
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13mins
Ranked #9
Changing the way we work
Changing the way we work
Whether an experienced market research pro or a newbie, we all are kind of stuck being order takers, not strategic partn... Read more
27 Aug 2019
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19mins
Ranked #10
Save the Trackers!
Save the Trackers!
Why do trackers exist? What purpose so they serve? Can we save them? YES, WE CAN! I make the case for doing trackers bet... Read more
10 Dec 2019
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18mins
Ranked #11
The Many Fields of Market Research
The Many Fields of Market Research
I've spent nearly 15 years in the world of market research, mostly doing satisfaction studies of various audiences, espe... Read more
31 Jul 2019
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11mins
Ranked #12
3: Do bees bite? and other business questions
3: Do bees bite? and other business questions
This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your... Read more
5 Sep 2018
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28mins
Ranked #13
A Board Game Lesson on Insights
A Board Game Lesson on Insights
A boardgame I played recently resulted in some introspection on research projects and keeping our eyes on the prize whil... Read more
5 Nov 2019
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9mins
Ranked #14
Opportunities for growth and for sharing your stories!
Opportunities for growth and for sharing your stories!
First, let's talk about the changes that are available to us as insights professionals. Then, let's talk about the attit... Read more
10 Sep 2019
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16mins
Ranked #15
#MRxChat January recap
#MRxChat January recap
The #MRxChat has been revived by Jamin Brazil and Jake Pryzlak. I thought I'd share a recap of the first Twitter chat ab... Read more
26 Jan 2019
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16mins
Ranked #16
Events: brands, agencies, attendance, oh, my!
Events: brands, agencies, attendance, oh, my!
After attending a couple of local events recently where there were more agencies than brands, I reflected on why, when *... Read more
23 Sep 2019
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13mins
Ranked #17
Benefits of tech: more time to think! Or is it?
Benefits of tech: more time to think! Or is it?
Linking to a personal experience with having gained some time back in my schedule, I debate whether efficiency gains in ... Read more
9 Apr 2019
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6mins
Ranked #18
Rambling thoughts post-Converge
Rambling thoughts post-Converge
Are we seeing a convergence of data science and market research, or an evolution? Do we need to be a bit more humble as ... Read more
18 Jan 2019
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20mins
Ranked #19
Mini-sode: empathy amid uncertainty
Mini-sode: empathy amid uncertainty
A quick take and call to action to continue having empathy for each other and for those who participate in research. ---... Read more
13 May 2020
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4mins
Ranked #20
Virtual Insights Summit: a brand new type of market research event
Virtual Insights Summit: a brand new type of market research event
Zappi and VoxPopMe recently hosted the first ever Virtual Insights Summit, held May 5-6. Z shares a high-level view of w... Read more
11 May 2020
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50mins