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MRXplorer

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dyna... Read more

Ranked #1

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Support MRX or replace our jobs? The role of tech

Support MRX or replace our jobs? The role of tech

As we see evolutions in tech impacting the market research industry, why are we so slow to adopt the new tech? Are we wo... Read more

15 Apr 2019

8mins

Ranked #2

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IA Converge 2018 Conference Report

IA Converge 2018 Conference Report

Weren't able to make it to Insights Association's Converge conference this year? I've got you covered: I give you a quic... Read more

8 Dec 2018

42mins

Ranked #3

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Education in insights

Education in insights

Recorded in New England, on the Harvard Business School campus, I pontificate on the need we have to partner with educat... Read more

29 Jun 2019

12mins

Ranked #4

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Transformation: what it isn't, what it IS

Transformation: what it isn't, what it IS

Have you been faced with "digital transformation," or "modern market research," as a goal for your team, but can't help ... Read more

25 Nov 2019

16mins

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Ranked #5

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IIeX NA 2019: a few weeks later

IIeX NA 2019: a few weeks later

A couple of weeks from the IIeX NA 2019 conference, here is what's stuck with me: Hannibal Brooks' talk and the new spea... Read more

13 May 2019

19mins

Ranked #6

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IIeX NA 2019: Expectations and Experiences

IIeX NA 2019: Expectations and Experiences

Recording from on site in Austin, TX, it's MRXplorer at IIeX NA! Hear why I heart IIeX NA, and what I'm hoping to hear a... Read more

22 Apr 2019

10mins

Ranked #7

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Blockchain on my mind

Blockchain on my mind

A haiku: Blockchain, can you solve my sample problems for real? All of them? But how? --- Send in a voice message: https... Read more

15 Feb 2019

12mins

Ranked #8

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Insights industry vernacular

Insights industry vernacular

Let's change how we talk to each other in this industry: no more "client" or "vendor," but rather market research partne... Read more

30 May 2019

13mins

Ranked #9

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Changing the way we work

Changing the way we work

Whether an experienced market research pro or a newbie, we all are kind of stuck being order takers, not strategic partn... Read more

27 Aug 2019

19mins

Ranked #10

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Save the Trackers!

Save the Trackers!

Why do trackers exist? What purpose so they serve? Can we save them? YES, WE CAN! I make the case for doing trackers bet... Read more

10 Dec 2019

18mins

Ranked #11

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The Many Fields of Market Research

The Many Fields of Market Research

I've spent nearly 15 years in the world of market research, mostly doing satisfaction studies of various audiences, espe... Read more

31 Jul 2019

11mins

Ranked #12

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3: Do bees bite? and other business questions

3: Do bees bite? and other business questions

This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your... Read more

5 Sep 2018

28mins

Ranked #13

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A Board Game Lesson on Insights

A Board Game Lesson on Insights

A boardgame I played recently resulted in some introspection on research projects and keeping our eyes on the prize whil... Read more

5 Nov 2019

9mins

Ranked #14

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Opportunities for growth and for sharing your stories!

Opportunities for growth and for sharing your stories!

First, let's talk about the changes that are available to us as insights professionals. Then, let's talk about the attit... Read more

10 Sep 2019

16mins

Ranked #15

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#MRxChat January recap

#MRxChat January recap

The #MRxChat has been revived by Jamin Brazil and Jake Pryzlak. I thought I'd share a recap of the first Twitter chat ab... Read more

26 Jan 2019

16mins

Ranked #16

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Events: brands, agencies, attendance, oh, my!

Events: brands, agencies, attendance, oh, my!

After attending a couple of local events recently where there were more agencies than brands, I reflected on why, when *... Read more

23 Sep 2019

13mins

Ranked #17

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Benefits of tech: more time to think! Or is it?

Benefits of tech: more time to think! Or is it?

Linking to a personal experience with having gained some time back in my schedule, I debate whether efficiency gains in ... Read more

9 Apr 2019

6mins

Ranked #18

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Rambling thoughts post-Converge

Rambling thoughts post-Converge

Are we seeing a convergence of data science and market research, or an evolution? Do we need to be a bit more humble as ... Read more

18 Jan 2019

20mins

Ranked #19

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Mini-sode: empathy amid uncertainty

Mini-sode: empathy amid uncertainty

A quick take and call to action to continue having empathy for each other and for those who participate in research. ---... Read more

13 May 2020

4mins

Ranked #20

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Virtual Insights Summit: a brand new type of market research event

Virtual Insights Summit: a brand new type of market research event

Zappi and VoxPopMe recently hosted the first ever Virtual Insights Summit, held May 5-6. Z shares a high-level view of w... Read more

11 May 2020

50mins

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