Ryan Colpitts of Powr Media joins us to discuss the state of direct response advertising in light of iOS updates, rising ad costs, and emerging advertising channels. Ryan shares best practices for aligning your marketing creative with your paid ad strategy, running effective tests, and experimenting with unconventional content while still maintaining brand consistency. Powr Media, founded by Ryan, is a direct response advertising agency that specializes in Facebook ads, email marketing, and content creation for eCommerce brands.

Ryan Colpitts of Powr Media joins us to discuss the state of direct response advertising in light of iOS updates, rising ad costs, and emerging advertising channels. Ryan shares best practices for aligning your marketing creative with your paid ad strategy, running effective tests, and experimenting with unconventional content while still maintaining brand consistency. Powr Media, founded by Ryan, is a direct response advertising agency that specializes in Facebook ads, email marketing, and content creation for eCommerce brands.

Creative as the Key to a Successful Paid Ad Strategy

Jeff Smith

Warby Parker

Jeff Smith served 29 years at Johnson &amp; Johnson, eventually working his way up to Company Group Chairman where he ran staple brands like Tylenol, Neutrogena, Listerine, and many others. After leaving J&amp;J, Jeff has started a number of ventures, including Ignite Venture Studio - a brand incubator that’s disrupting the start-up quo. Jeff joins us to give his take on Warby Parker’s IPO and what they need to do to avoid Casper’s fate.  Later on, he tells us about his company, Honed, that he started with his daughter.  

Jeff Smith served 29 years at Johnson &amp; Johnson, eventually working his way up to Company Group Chairman where he ran staple brands like Tylenol, Neutrogena, Listerine, and many others. After leaving J&amp;J, Jeff has started a number of ventures, including Ignite Venture Studio - a brand incubator that’s disrupting the start-up quo. Jeff joins us to give his take on Warby Parker’s IPO and what they need to do to avoid Casper’s fate. Later on, he tells us about his company, Honed, that he started with his daughter.

What can Warby Parker learn from Casper? W/ former Fortune 50 Chairman & brand builder, Jeff Smith

Omnisend’s Senior Partner Manager, Jon Knott, stops by to reveal the most successful email strategies for building a strong customer loyalty program. Jon’s experience stems from his impressive work at Omnisend, an eCommerce-tailored email &amp; SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. The discussion covers the importance of opt-in channels while privacy continues to tighten, how to strike the right balance between email and SMS flows, and the difference between rule-based and machine-learning personalization.

Omnisend’s Senior Partner Manager, Jon Knott, stops by to reveal the most successful email strategies for building a strong customer loyalty program. Jon’s experience stems from his impressive work at Omnisend, an eCommerce-tailored email &amp; SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. The discussion covers the importance of opt-in channels while privacy continues to tighten, how to strike the right balance between email and SMS flows, and the difference between rule-based and machine-learning personalization.

Email Strategies for Building Incredible Customer Loyalty Programs

Parker and Tom hit the road alone for this special episode. First, they discuss the oftentimes excruciating practice of explaining your MarTech job to your parents and their friends. Then they dive into the big three reasons you should NOT become a Cohley client. (Finally, Parker shares the five lessons he’s learned in his first year as a content marketer after leaving the sales team. Don’t miss their discussions about the band Creed and Tom’s favorite Peloton instructors. You can find the aforementioned Three Reasons NOT to Work with Cohley article here.

Parker and Tom hit the road alone for this special episode. First, they discuss the oftentimes excruciating practice of explaining your MarTech job to your parents and their friends. Then they dive into the big three reasons you should NOT become a Cohley client. (Finally, Parker shares the five lessons he’s learned in his first year as a content marketer after leaving the sales team. Don’t miss their discussions about the band Creed and Tom’s favorite Peloton instructors. You can find the aforementioned <a href="https://www.cohley.com/blog/three-reasons-not-to-work-with-cohley" rel="nofollow" target="_blank">Three Reasons NOT to Work with Cohley article here.</a>

3 Reasons Not to Work with Cohley & Parker's Marketing Lessons after 1 Year on the Job

Ebone Bell

Ebone Bell is the Founder &amp; Editor in Chief of Tagg Magazine - a publication that serves “Everything lesbian, queer and under the rainbow” to provide the community with a central source for lesbian and queer culture, news and events. Parker and Tom sit down with Ebone to discuss the importance of DEI in business and marketing. We also touch on Cohley’s DEI journey and share some of the things we’re learning along the way. Ebone provides a plethora of actionable tips for brands to consider as they strive to create inclusive working environments for their employees, as well as marketing campaigns for their customers. And don’t forget to check out Tagg Magazine at https://taggmagazine.com

Ebone Bell is the Founder &amp; Editor in Chief of Tagg Magazine - a publication that serves “Everything lesbian, queer and under the rainbow” to provide the community with a central source for lesbian and queer culture, news and events. Parker and Tom sit down with Ebone to discuss the importance of DEI in business and marketing. We also touch on Cohley’s DEI journey and share some of the things we’re learning along the way. Ebone provides a plethora of actionable tips for brands to consider as they strive to create inclusive working environments for their employees, as well as marketing campaigns for their customers. And don’t forget to check out Tagg Magazine at <a href="https://taggmagazine.com" rel="nofollow" target="_blank">https://taggmagazine.com</a>

Ep 3: DEI in Business, Marketing, and at Cohley with Tagg Magazine founder Ebone Bell

Parker and Tom are joined by Weyco Group’s Vice President of Marketing, Jeff Douglass, to discuss the current state of inflation, logistics challenges, and direct-to-consumer. More importantly, Jeff shares strategies and considerations for marketers trying to navigate these challenges. In his 18 years at Weyco (Stacy Adams, Florsheim, BOGS), Jeff has seen it all. Luckily for our listeners, he was kind enough to share his unique perspective with Reel It In. 

Parker and Tom are joined by Weyco Group’s Vice President of Marketing, Jeff Douglass, to discuss the current state of inflation, logistics challenges, and direct-to-consumer. More importantly, Jeff shares strategies and considerations for marketers trying to navigate these challenges. In his 18 years at Weyco (Stacy Adams, Florsheim, BOGS), Jeff has seen it all. Luckily for our listeners, he was kind enough to share his unique perspective with Reel It In.

Ep 2: Inflation, Logistics Challenges, & Direct-to-consumer with Weyco Group's VP of Marketing

Parker and Tom talk about Cohley's new podcast and what to expect moving forward. Then, they're joined by TikTok's Manager of Strategic Partnerships, Oliver Silver, to discuss how brands can best approach the hottest platform on the market.

Parker and Tom talk about Cohley's new podcast and what to expect moving forward. Then, they're joined by TikTok's Manager of Strategic Partnerships, Oliver Silver, to discuss how brands can best approach the hottest platform on the market.

Ep 1: TikTok's Oliver Silzer and an Introduction to Reel It In

The podcast for marketers who like other stuff too. In this podcast from Cohley, we discuss the challenges and opportunities facing marketing leaders today. Through expert interviews and client stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

The podcast for marketers who like other stuff too. In this podcast from Cohley, we discuss the challenges and opportunities facing marketing leaders today. Through expert interviews and client stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Reel It In

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Best Episodes on Mental Health, Emotions & Thoughts

The best podcast episodes on Startups. For anyone working in a startup, or anyone interested in the incredible stories behind how people built companies like Instagram, and Facebook. Offering both practical advice and insights, as well as the stories for how many of the biggest startups got to where they are today. Add episodes you're interested into your queue below!