Alex Koral

--- Panel ---Harry is joined by Alex Koral, editors Jenn Litz-Kirk and Jordan Driggers, to talk all things direct-to-consumer in our series on bev-alc e-commerce. ---Time-Stamped Contents ---00:00 Intro - hilarious banter. 01:15 alex koral of shipcompliant gives overview of what they do. 02:45 states where beer can ship dtc. 07:30 beer is heavy relative to its price. 08:30 will distribs block dtc of beer?10:45 does more dtc mean more taxes?12:40 allowing usps to deliver alcohol. 14:15 folks don't want the federal govt in the bev-alc distribution business. 15:20 quantifying how big beer dtc got during the pan. 17:00 are distillers going dtc? 18:40 dealing with underage issue / signing for packages. 20:20 can you build a beer business on just dtc?21:45 using dtc data to get distribution. 23:05 most suppliers want to be compliant. 24:50 harry remembers when shipcompliant was founded. 26:45 does having the home-delivery apps out there (drizly, instacart, gopuff, etc) help normalize dtc for consumers? 27:30 differentiating dtc between drizly model and third party carrier shipping. 28:55 def there are things to still be worked out. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by Alex Koral, editors Jenn Litz-Kirk and Jordan Driggers, to talk all things direct-to-consumer in our series on bev-alc e-commerce.  ---Time-Stamped Contents --- 00:00 Intro - hilarious banter.  01:15 alex koral of shipcompliant gives overview of what they do.  02:45 states where beer can ship dtc.  07:30 beer is heavy relative to its price.  08:30 will distribs block dtc of beer? 10:45 does more dtc mean more taxes? 12:40 allowing usps to deliver alcohol.  14:15 folks don't want the federal govt in the bev-alc distribution business.  15:20 quantifying how big beer dtc got during the pan.  17:00 are distillers going dtc?  18:40 dealing with underage issue / signing for packages.  20:20 can you build a beer business on just dtc? 21:45 using dtc data to get distribution.  23:05 most suppliers want to be compliant.  24:50 harry remembers when shipcompliant was founded.  26:45 does having the home-delivery apps out there (drizly, instacart, gopuff, etc) help normalize dtc for consumers?  27:30 differentiating dtc between drizly model and third party carrier shipping.  28:55 def there are things to still be worked out.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 055 Alex Koral of ShipCompliant on the state of beer DTC shipping

--- Panel ---Harry is joined by editors Jenn Litz and Jordan Driggers---Time-Stamped Contents ---00:00 Intro - harmless and hilarious banter00:45 recurring technical difficulties bit01:20 Jenn leaves for vacay and shit hits the fan molson coors not pleased with freight increase coverage. 01:50 some distrib responses legit.02:00 remember MC had these supply chain issues long before covid.02:35 mc is just about only major player that breaks out freight separate from laid-in cost. 06:15 jenn complains of receiving too much nice equipment. 07:20 more useless banter. 07:45 jordan decides to join. 08:00 yet more banter.09:00 jordan still brazenly wasting headphones. 09:35 podcast ad: beer industry summit, jan 30 2022 at hotel del coronado, register at beernet.com10:00 we've been podcasting since before they called them podcasts. 12:10 past six months of podcasting have been practice. 14:20 looking at bump and david williams' BWC craft deck. 15:20 athletic non-alc beer up to 100k barrels in just a few years. 16:10 harry recorded a pod with kelly meyer, formerly of new braunfels brewing co. on his pod: how not to start a damn brewery.20:55 back to david williams' craft beer deck: number of craft brands went down last year for first time in 20+ years. 24:40 harry gets a new shrink.25:30 even more banter (I hope you weren't coming here for hard-hitting content today).26:45 the gang talks tik tok.27:50 harry spent his entire sunday evening filming a one minute tik tok about biscuit.  it's up now @beerbizdaily---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdailySHOW LESS0 CommentsSORT BYAdd a public comment...

--- Panel --- Harry is joined by editors Jenn Litz and Jordan Driggers ---Time-Stamped Contents --- <a href="https://www.youtube.com/watch?v=tWkCa1_UBok&amp;t=0s" rel="nofollow" target="_blank">00:00</a> Intro - harmless and hilarious banter 00:45 recurring technical difficulties bit 01:20 Jenn leaves for vacay and shit hits the fan molson coors not pleased with freight increase coverage.  01:50 some distrib responses legit. 02:00 remember MC had these supply chain issues long before covid. 02:35 mc is just about only major player that breaks out freight separate from laid-in cost.  06:15 jenn complains of receiving too much nice equipment.  07:20 more useless banter.  07:45 jordan decides to join.  08:00 yet more banter. 09:00 jordan still brazenly wasting headphones.  09:35 podcast ad: beer industry summit, jan 30 2022 at hotel del coronado, register at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> 10:00 we've been podcasting since before they called them podcasts.  12:10 past six months of podcasting have been practice.  14:20 looking at bump and david williams' BWC craft deck.  15:20 athletic non-alc beer up to 100k barrels in just a few years.  16:10 harry recorded a pod with kelly meyer, formerly of new braunfels brewing co. on his pod: how not to start a damn brewery. 20:55 back to david williams' craft beer deck: number of craft brands went down last year for first time in 20+ years.  24:40 harry gets a new shrink. 25:30 even more banter (I hope you weren't coming here for hard-hitting content today). 26:45 the gang talks tik tok. 27:50 harry spent his entire sunday evening filming a one minute tik tok about biscuit.  it's up now @beerbizdaily ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdailySHOW LESS 0 Comments SORT BY Add a public comment...

Ep. 54 The gang groks MC freight, Athletic Brewing's rise, and craft trends

Jason Murphy

Today we speak with Jason Murphy at B-dubs on cracking the hard seltzer code on-premise, and more. --- Panel ---Harry is joined by Jason and editors Sarah Barrett and Jordan Driggers. ---Time-Stamped Contents ---00:00 Intro - hilarious and amusing banter. 00:40 the biscuit is back. 01:05 harry describes his impression of discus. 02:00 sarah describes the vibe at the discus meeting in atx. 04:10 jason from b-duibs joins. 05:00 jason explains bw306:05 business is returning to on-premise, re-opening 1,200 draft systems. sports in full swing - weekends good. 07:25 on-premise nearly where it was in 2019 - sales to-go up. 09:00 do hard seltzers play on-premise and at bww?10:20 more success with seltzer on tap. fall reset: national truly wild berry, plus a local/regional player in some states. 13:00 draft seltzer so new, not a standard pouring ritual.  over ice or neat? we need you jim koch to tell us. 15:30 jordan asks if having color in draft seltzers adds to demand.16:35 why doesn't package seltzer work at bww?  curated buckets?19:00 talking real beer: mich ultra and model the hot gainers. 20:25 jason gives his theories on why mich ultra jumped several spots up after covid. 22:00 stone buenaveza salt and lime lager is surprise hit. 23:20 several regional standouts too.  805, great divide hazy, mango cart, etc. 24:00 fruit beers making a comeback in 2022. 24:50 sarah asks about building out cocktail program at b-dubs: 80% beer, 18% spirits, 2% wine.  27:25 non-alc mocktails small but increasingly important to consumers. 29:40 non-alc beers at bww.  31:00 ipa's and blue moon still popular. local brews hit too. 34:20 jason gives the industry an uplifting message of hope. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Today we speak with Jason Murphy at B-dubs on cracking the hard seltzer code on-premise, and more.  --- Panel --- Harry is joined by Jason and editors Sarah Barrett and Jordan Driggers.  ---Time-Stamped Contents --- 00:00 Intro - hilarious and amusing banter.  00:40 the biscuit is back.  01:05 harry describes his impression of discus.  02:00 sarah describes the vibe at the discus meeting in atx.  04:10 jason from b-duibs joins.  05:00 jason explains bw3 06:05 business is returning to on-premise, re-opening 1,200 draft systems. sports in full swing - weekends good.  07:25 on-premise nearly where it was in 2019 - sales to-go up.  09:00 do hard seltzers play on-premise and at bww? 10:20 more success with seltzer on tap. fall reset: national truly wild berry, plus a local/regional player in some states.  13:00 draft seltzer so new, not a standard pouring ritual.  over ice or neat? we need you jim koch to tell us.  15:30 jordan asks if having color in draft seltzers adds to demand. 16:35 why doesn't package seltzer work at bww?  curated buckets? 19:00 talking real beer: mich ultra and model the hot gainers.  20:25 jason gives his theories on why mich ultra jumped several spots up after covid.  22:00 stone buenaveza salt and lime lager is surprise hit.  23:20 several regional standouts too.  805, great divide hazy, mango cart, etc.  24:00 fruit beers making a comeback in 2022.  24:50 sarah asks about building out cocktail program at b-dubs: 80% beer, 18% spirits, 2% wine.   27:25 non-alc mocktails small but increasingly important to consumers.  29:40 non-alc beers at bww.   31:00 ipa's and blue moon still popular. local brews hit too.  34:20 jason gives the industry an uplifting message of hope.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 53 Jason Murphy of Buffalo Wild Wings

This is a straight-up bullpen BS session with Harry and Jordan discussing the NBWA Convention, cbd beverages, rip spooky doo, new pod features coming, and a lot of other worthless banter. --- Panel ---Harry is joined by beer editor Jordan Driggers.---Time-Stamped Contents ---00:00 Intro - long hilarious and informative banter: harry wears 'lipstick', jordan abandons harry at the vegas airport (or does he?), real bike vs peloton, spooky doo's last day thankfully as biscuit returns from 'exhaustion camp', and other nonsense. o6:25 new features coming to the pod soon, including new name (!!)08:20 secret hack: read harry's book for free.11:10 NBWA meeting highlights: attendance decent. 13:00 promo: beer summit, w&amp;s summit in-person back on jan 30 hotel del. it's where business gets done.14:25 jordan's general impression of nbwa mood. 17:20 bi vs discus, with nbwa caught in the middle. 19:30 industry fighting in the comments section. ​25:00 harry tries to explain his new weird glasses.27:00 lots more hilarious banter...28:50 recalling drankers reception.31:10 harry talks about his cbd bev panel.35:35 weekend update.36:25 jordan reveals his big news. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests two or three days a week as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

This is a straight-up bullpen BS session with Harry and Jordan discussing the NBWA Convention, cbd beverages, rip spooky doo, new pod features coming, and a lot of other worthless banter.  --- Panel --- Harry is joined by beer editor Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - long hilarious and informative banter: harry wears 'lipstick', jordan abandons harry at the vegas airport (or does he?), real bike vs peloton, spooky doo's last day thankfully as biscuit returns from 'exhaustion camp', and other nonsense.  o6:25 new features coming to the pod soon, including new name (!!) 08:20 secret hack: read harry's book for free. 11:10 NBWA meeting highlights: attendance decent.  13:00 promo: beer summit, w&amp;s summit in-person back on jan 30 hotel del. it's where business gets done. 14:25 jordan's general impression of nbwa mood.  17:20 bi vs discus, with nbwa caught in the middle.  19:30 industry fighting in the comments section.  ​25:00 harry tries to explain his new weird glasses. 27:00 lots more hilarious banter... 28:50 recalling drankers reception. 31:10 harry talks about his cbd bev panel. 35:35 weekend update. 36:25 jordan reveals his big news.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests two or three days a week as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 052 Bullpen recap session on NBWA Convention

Taylor Katzman

--- Panel ---Harry is joined by our editors Jenn and Jordan, along with Taylor Katzman, ceo and founder of distributor b2b e-commerce platform Provi, on the challenges and benefits of building an online ordering solution for bev-alc distributors.  ---Time-Stamped Contents ---00:00 Intro - hilarious banter, the usual tech issues, harry plugging pod as best as he knows how, (bless his heart). 03:25 Taylor at Provi 04:30 the provi model explained by the ty-guy.06:00 integrating with wholesalers. 06:40 don't get sas-ie with me, bernaise. it's software as a service to distributors. 07:00 competing with supplier and distributor-lead portals out there. 09:20 distributor acceptance. 10:20 what's next with so much cash? 12:00 more on personalization abilities. 13:30 remembering smoke wallin's eskye. 14:50 harry gives his assessment. 17:45 retailer has 15 suppliers giving orders via text message. 18:25 helping distribs understand pricing.19:50 working with suppliers. 23:25 salesperson acceptance - case study. 28:30 dealing with states that view it as illegal. 30:00 wrapping up. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests about twice a week as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by our editors Jenn and Jordan, along with Taylor Katzman, ceo and founder of distributor b2b e-commerce platform Provi, on the challenges and benefits of building an online ordering solution for bev-alc distributors.   ---Time-Stamped Contents --- 00:00 Intro - hilarious banter, the usual tech issues, harry plugging pod as best as he knows how, (bless his heart).  03:25 Taylor at Provi  04:30 the provi model explained by the ty-guy. 06:00 integrating with wholesalers.  06:40 don't get sas-ie with me, bernaise. it's software as a service to distributors.  07:00 competing with supplier and distributor-lead portals out there.  09:20 distributor acceptance.  10:20 what's next with so much cash?  12:00 more on personalization abilities.  13:30 remembering smoke wallin's eskye.  14:50 harry gives his assessment.  17:45 retailer has 15 suppliers giving orders via text message.  18:25 helping distribs understand pricing. 19:50 working with suppliers.  23:25 salesperson acceptance - case study.  28:30 dealing with states that view it as illegal.  30:00 wrapping up.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests about twice a week as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 051 Taylor Katzman, founder of distributor b2b e-commerce platform Provi

--- Panel ---Harry is joined by editors Jordan and Jenn, along with Dan Timm, the bev director at Dickey's BBQ Pit, with over 550 locations, on how to build a bev-alc program from the ground up, with vastly different types of locations and with franchisees. ---Time-Stamped Contents ---00:00 Intro - tech difficulties as yoosh, introducing Spooky Doo. 03:35 Dan joins the party.06:25 layering in assortment at stores with vastly different types of locations.07:00 focus on the future: putting full bars in all futures Dickey's and new concepts in planning.07:30 beer, wine, spirits lead assortment decisions. more take-out.08:10 beer assortment rundown. 08:48 spirits and rtds? 10:00 only 10% of stores selling bev-alc currenty. getting more into spirits licenses.10:25 signature cocktails not hot, major standards hitting: jack, titos, crown, fireball, etc.  11:00 take-home beginning to track, frozen, lemon drop, in sealed milk bottles. 14:45 seltzer success with topo chico and ranch water. 17:30 not even truly lemonade does well in bbq space. 18:25 heavy airport business.19:20 interesting airport trends lately.21:15 how price sensitive is consumer?22:15 bev supply issues?23:20 biggest fear going forward.24:05 (dan takes a bathroom break)24:30 worrying about more shutdowns, we're all in the same boat. 25:15 from big golf venue to big bbq chain and dealing with franchisees. 27:25 dan's reco's: pit smoked wings. 27:35 new ghost kitchen concepts: wing boss and big deal burger. 29:00 potato salad or cole slaw?  or both?30:00 more about dickey's, new concepts. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests twice a week as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by editors Jordan and Jenn, along with Dan Timm, the bev director at Dickey's BBQ Pit, with over 550 locations, on how to build a bev-alc program from the ground up, with vastly different types of locations and with franchisees.  ---Time-Stamped Contents --- 00:00 Intro - tech difficulties as yoosh, introducing Spooky Doo.  03:35 Dan joins the party. 06:25 layering in assortment at stores with vastly different types of locations. 07:00 focus on the future: putting full bars in all futures Dickey's and new concepts in planning. 07:30 beer, wine, spirits lead assortment decisions. more take-out. 08:10 beer assortment rundown.  08:48 spirits and rtds?  10:00 only 10% of stores selling bev-alc currenty. getting more into spirits licenses. 10:25 signature cocktails not hot, major standards hitting: jack, titos, crown, fireball, etc.   11:00 take-home beginning to track, frozen, lemon drop, in sealed milk bottles.  14:45 seltzer success with topo chico and ranch water.  17:30 not even truly lemonade does well in bbq space.  18:25 heavy airport business. 19:20 interesting airport trends lately. 21:15 how price sensitive is consumer? 22:15 bev supply issues? 23:20 biggest fear going forward. 24:05 (dan takes a bathroom break) 24:30 worrying about more shutdowns, we're all in the same boat.  25:15 from big golf venue to big bbq chain and dealing with franchisees.  27:25 dan's reco's: pit smoked wings.  27:35 new ghost kitchen concepts: wing boss and big deal burger.  29:00 potato salad or cole slaw?  or both? 30:00 more about dickey's, new concepts.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests twice a week as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 050 Dan Timm, bev director at Dickey's BBQ Pit

--- Panel ---Harry is joined by entrepreneur Jo-Anne Reynolds of Sexy AF non-alc spirits options, along with Wine &amp; Spirits editors Sarah Barrett and Hana Kruger.---Time-Stamped Contents ---00:00 Intro - hilarious and enchanting banter. 02:00 Jo-Anne Reynolds, founder of 0% abv Sexy AF spirits.02:50 south african roots to canada. 03:05 aha moment. 05:40 tackling bar call/awareness challenges.06:00 harry goes on a typical man-splaining riff.  jo-anne takes it in stride like a pro.07:20 getting the bar call sexy af out there. 09:00 educational component on dtc during pan. 10:00 not competing with liquor, as consumer wasn't going to drink booze anyway.  11:25 any pushback on sexy AF name?12:00 i'm offended that you're offended. 13:00 selling models, dtc vs traditional dist. 15:10 sarah: strongest of non-alc spirits? no distilling. 18:30 new challenges every day. 22:20 jo-anne on collabs. 23:40 canadian-based company, sells dtc in US and looking for distribution. 25:00 states versus europe and middle east.26:40 doesn't matter why you're not drinking alc, nobody's dang business. 26:50 big margins, no excise tax. 27:30 jo-anne: the margins are amazing. 28:00 waiting for the market to ketchup. 29:20 hana gets some deserved airtime. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every other day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by entrepreneur Jo-Anne Reynolds of Sexy AF non-alc spirits options, along with Wine &amp; Spirits editors Sarah Barrett and Hana Kruger. ---Time-Stamped Contents --- 00:00 Intro - hilarious and enchanting banter.  02:00 Jo-Anne Reynolds, founder of 0% abv Sexy AF spirits. 02:50 south african roots to canada.  03:05 aha moment.  05:40 tackling bar call/awareness challenges. 06:00 harry goes on a typical man-splaining riff.  jo-anne takes it in stride like a pro. 07:20 getting the bar call sexy af out there.  09:00 educational component on dtc during pan.  10:00 not competing with liquor, as consumer wasn't going to drink booze anyway.   11:25 any pushback on sexy AF name? 12:00 i'm offended that you're offended.  13:00 selling models, dtc vs traditional dist.  15:10 sarah: strongest of non-alc spirits? no distilling.  18:30 new challenges every day.  22:20 jo-anne on collabs.  23:40 canadian-based company, sells dtc in US and looking for distribution.  25:00 states versus europe and middle east. 26:40 doesn't matter why you're not drinking alc, nobody's dang business.  26:50 big margins, no excise tax.  27:30 jo-anne: the margins are amazing.  28:00 waiting for the market to ketchup.  29:20 hana gets some deserved airtime.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every other day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 049 Jo-Anne Reynolds of Sexy AF Non-Alc Spirits

Harry is joined by Maria Littlefield, co-founder at Owl's Brew, the tea-based rtd made with completely natural ingredients, along with our editors Jenn Litz-Kirk and Jordan Driggers.   ---Time-Stamped Contents ---00:00 - Intro - hilarious and entertaining banter - plus baby talk. 02:45 introducing Maria of Owl's Brew, drink wise, origin story, from shandy to boozy tea.06:00 going from buckets to boozy clean tea in a can. 06:45 in 18 states and growing with mostly beer distribs. 07:20 blurring of lines within "better for you" movement and ingredient-based rtds. 08:00 following non-alc into clean and transparent ingredients trend with boozy tea. 09:20 a talk of beaver balls/taint as an ingredient. 10:20 using whole real organic natural ingredients ain't easy. 11:20 jenn and maria talk sales trends. 12:30 competing with seltzers/better for you.13:10 seasonality? 13:30 new seasonal flavor coming: spiced chai and cranberry.14:05 partnership with keep abreast, breast cancer charity. 14:35 jenn: female-focused marketing. 14:50 about 70% female initial pickup/buying at retail, but males "def drink product" too. 16:15 creating the wise women collective. 16:40 boozy book clubs (not butt clubs)17:00 owl's brew name origin:  wise.18:00 jordan: c-store, single-serve in future?19:24 jenn: markets they play well in?20:45 how to pick distributors?23:20 harry: don't be a beaver hater. 23:35 dtc marketing?24:00 emmy's banter. 26:00 harry answers a question nobody asked. 28:00 maria gives a positive message for our listeners and we wrap it up. 28:35 managing price. 29:00 + just another 5 min of hilarious and engaging banter that you've come to expect from this brilliant podcast, so hit subscribe and the like button and leave a positive review thank you mucho. ---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Harry is joined by Maria Littlefield, co-founder at Owl's Brew, the tea-based rtd made with completely natural ingredients, along with our editors Jenn Litz-Kirk and Jordan Driggers.    ---Time-Stamped Contents --- 00:00 - Intro - hilarious and entertaining banter - plus baby talk.  02:45 introducing Maria of Owl's Brew, drink wise, origin story, from shandy to boozy tea. 06:00 going from buckets to boozy clean tea in a can.  06:45 in 18 states and growing with mostly beer distribs.  07:20 blurring of lines within "better for you" movement and ingredient-based rtds.  08:00 following non-alc into clean and transparent ingredients trend with boozy tea.  09:20 a talk of beaver balls/taint as an ingredient.  10:20 using whole real organic natural ingredients ain't easy.  11:20 jenn and maria talk sales trends.  12:30 competing with seltzers/better for you. 13:10 seasonality?  13:30 new seasonal flavor coming: spiced chai and cranberry. 14:05 partnership with keep abreast, breast cancer charity.  14:35 jenn: female-focused marketing.  14:50 about 70% female initial pickup/buying at retail, but males "def drink product" too.  16:15 creating the wise women collective.  16:40 boozy book clubs (not butt clubs) 17:00 owl's brew name origin:  wise. 18:00 jordan: c-store, single-serve in future? 19:24 jenn: markets they play well in? 20:45 how to pick distributors? 23:20 harry: don't be a beaver hater.  23:35 dtc marketing? 24:00 emmy's banter.  26:00 harry answers a question nobody asked.  28:00 maria gives a positive message for our listeners and we wrap it up.  28:35 managing price.  29:00 + just another 5 min of hilarious and engaging banter that you've come to expect from this brilliant podcast, so hit subscribe and the like button and leave a positive review thank you mucho.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 048 Maria Littlefied, co-founder of Owl's Brew

---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 047 The Gang debriefs each other on recent travels.

Today Harry is joined by Chelsea Phillips, the vp at Anheuser-Busch of Beyond Beer - Launchpad, and Wine &amp; Spirits senior editor Sarah Barrett. --time-stamped contents--00:00 Intro - fighting with the internet. 01:25 Chelsea joins us02:30 beyond beer and now launch pad05:20 babe wine - adjacent to ab's core comp but not completely. 06:20 blessing and curse of being in AB network: amazing distribution capabilities, but some brands like babe need to choose accounts/geographies more surgically. 06:40 brands in graveyard being victim of "too far too fast". 07:00 mich ultra is good example of that. 07:45 harry: are you discouraged by ab's huge scale compared to running smaller brands? "these are important brands" learning how to execute them, "nuture them" like boarding school.08:50 sarah: did babe inspire launchpad? 09:00 budweiser playbook not always great for smaller brands. measure success based on investment, managing expectations.10:20 getting the route-to-market mix right11:00 drilling down to consumer-centric behavior. 12:40 targeting accounts for babe. 13:20 sarah: what are new plans for babe? retailer decision points that look like target.14:30 leaning into holidays with babe. 15:40 transitioning babe from personality driven of founders to lifestyle brand but keeping the founders' voice. 17:20 taking the voice to retail.19:40 it's okay to say no. 20:20 focus is key. choose what's best for you, distributor/retailer/market.21:00 chelsea:  bet on rtds. 21:30 talking wholesalers, how to lean into these brands. 23:25 using data to find what works best in market. not souring market with brands/categories too soon. 25:40 sarah:  what categories are you keeping an eye on? 27:10 chels loves to work on a portfolio of brands.30:00 sarah: do alc bases matter? (malt, sugar, liquor, wine?)31:00 babe wine cocktails coming soon, in limited locations. 31:45 supporting the brewers collective with spirit-based products. 

Today Harry is joined by Chelsea Phillips, the vp at Anheuser-Busch of Beyond Beer - Launchpad, and Wine &amp; Spirits senior editor Sarah Barrett.  --time-stamped contents-- 00:00 Intro - fighting with the internet. 01:25 Chelsea joins us02:30 beyond beer and now launch pad05:20 babe wine - adjacent to ab's core comp but not completely. 06:20 blessing and curse of being in AB network: amazing distribution capabilities, but some brands like babe need to choose accounts/geographies more surgically. 06:40 brands in graveyard being victim of "too far too fast". 07:00 mich ultra is good example of that. 07:45 harry: are you discouraged by ab's huge scale compared to running smaller brands? "these are important brands" learning how to execute them, "nuture them" like boarding school.08:50 sarah: did babe inspire launchpad? 09:00 budweiser playbook not always great for smaller brands. measure success based on investment, managing expectations.10:20 getting the route-to-market mix right11:00 drilling down to consumer-centric behavior. 12:40 targeting accounts for babe. 13:20 sarah: what are new plans for babe? retailer decision points that look like target.14:30 leaning into holidays with babe. 15:40 transitioning babe from personality driven of founders to lifestyle brand but keeping the founders' voice. 17:20 taking the voice to retail.19:40 it's okay to say no. 20:20 focus is key. choose what's best for you, distributor/retailer/market.21:00 chelsea:  bet on rtds. 21:30 talking wholesalers, how to lean into these brands. 23:25 using data to find what works best in market. not souring market with brands/categories too soon. 25:40 sarah:  what categories are you keeping an eye on? 27:10 chels loves to work on a portfolio of brands.30:00 sarah: do alc bases matter? (malt, sugar, liquor, wine?)31:00 babe wine cocktails coming soon, in limited locations. 31:45 supporting the brewers collective with spirit-based products.

Ep. 046 Chelsea Phillips, A-B's vp, Beyond Beer Launchpad

A podcast about beer, dogs, women, and life.

Craig Purser

--- Panel ---Harry is joined by NBWA chief Craig Purser to talk convention specifics, beer growth initiative, distrib values, and more. ---Time-Stamped Contents ---00:00 Intro - enchanting and humorous banter00:15 Beer First Initiative: Beer Growth meeting at Andrews in Ft. Worth.01:35 Barry A. and the arlington live concept.02:25 operating safely in new reality.03:00 what's new for nbwa convention? mitigating risk, like distribs been doing. 03:50 trade show more spread out, but sold out.04:20 taking more care with folks' travel/time. suppliers organizing events around nbwa to save trips/$/exposure05:15 convention lineup highlights...07:40 afghanistan war veteran and hero travis mills, providing unique perspective. 09:00 bring your vax status or 72 hr clear test to convention, or they can test on-site too. 10:35 harry weighs in: it sucks but this is new reality.10:50 craig urges balance and perspective: hard for employees. 11:30 beer distribs remained open during worst of pandemic. need to do part.12:10 on the other hand, biden's vax mandate is "problematic" says craig. arbitrary. 13:35 we as industry promote from within.14:10 distribs using creative incentives to vax.15:00 btw policy advice from distrib: don't let stimmy check recips go unvaxxed if employed are forced to.  16:35 era of expansion of beer category: "high water mark of people wanting to be on distributor's truck."17:30 beer dsd is where it's at. cold box, again where it's at. c-stores, again where it's at. UDS, again where it's at. 18:25 distrib and brand valuations continue to maintain/rise.20:00 you come to convention for million dollar idea, but also for camaraderie, at your comfort zone.21:16 convention primer:  22 seminars (including harry​ on sunday, check local listings​). ​23:00 craig on balancing travel and risk by co-locating multiple meetings. 24:10 workforce remained mostly at work - starting from home now, fewer meetings.26:00 remembering 9/1127:00 all at nbwa/vegas 20 years ago. pete coors: freedom isn't free29:00 getting healthier.29:35 our beer glass runneth over.30:30 not too late to bring key employees and register.  nbwa.org---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by NBWA chief Craig Purser to talk convention specifics, beer growth initiative, distrib values, and more.  ---Time-Stamped Contents --- 00:00 Intro - enchanting and humorous banter 00:15 Beer First Initiative: Beer Growth meeting at Andrews in Ft. Worth. 01:35 Barry A. and the arlington live concept. 02:25 operating safely in new reality. 03:00 what's new for nbwa convention? mitigating risk, like distribs been doing.  03:50 trade show more spread out, but sold out. 04:20 taking more care with folks' travel/time. suppliers organizing events around nbwa to save trips/$/exposure 05:15 convention lineup highlights... 07:40 afghanistan war veteran and hero travis mills, providing unique perspective.  09:00 bring your vax status or 72 hr clear test to convention, or they can test on-site too.  10:35 harry weighs in: it sucks but this is new reality. 10:50 craig urges balance and perspective: hard for employees.  11:30 beer distribs remained open during worst of pandemic. need to do part. 12:10 on the other hand, biden's vax mandate is "problematic" says craig. arbitrary.  13:35 we as industry promote from within. 14:10 distribs using creative incentives to vax. 15:00 btw policy advice from distrib: don't let stimmy check recips go unvaxxed if employed are forced to.   16:35 era of expansion of beer category: "high water mark of people wanting to be on distributor's truck." 17:30 beer dsd is where it's at. cold box, again where it's at. c-stores, again where it's at. UDS, again where it's at.  18:25 distrib and brand valuations continue to maintain/rise. 20:00 you come to convention for million dollar idea, but also for camaraderie, at your comfort zone. 21:16 convention primer:  22 seminars (including harry​ on sunday, check local listings​). ​ 23:00 craig on balancing travel and risk by co-locating multiple meetings.  24:10 workforce remained mostly at work - starting from home now, fewer meetings. 26:00 remembering 9/11 27:00 all at nbwa/vegas 20 years ago. pete coors: freedom isn't free 29:00 getting healthier. 29:35 our beer glass runneth over. 30:30 not too late to bring key employees and register.  <a href="http://nbwa.org" rel="nofollow" target="_blank">nbwa.org</a> ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 045 NBWA Convention primer with Craig Purser

Bill Kirk

--- Panel ---Harry is joined by MKM's Bill Kirk, editors Jenn Litz-Kirk, and Jordan Driggers. ---Time-Stamped Contents ---00:00 Intro - engaging and hilarious banter.02:00 Introducing Bill Kirk of MKM Partners, Jenn's husband - amiable, athletic, smart.02:40 Do bill and jenn talk beer/bevs on date nights?04:50 Bill a hard seltzer bear. getting tough out there in seltzerland.05:20 Bill: if you still have lotsa seltzer cases today after labor day, you're stuck.06:10 price war coming within seltzers? or industry past that?06:30 Bill: all eyes on white claw on that point, indie producer, no on-premise.09:20 harry attempts to ask a question about cannabis, fails. Jenn picks it up.09:50 bill: problems in cannabis are mostly Canadian problems. 10:30 Rather, U.S. regional-legal cannabis companies killing it.11:00 bill: marquee names are still Canadian, but the real profit action is and will be in the US.11:25 jenn asks about bev-alc suppliers getting into the canna-biz, synergies there? light weight not conducive to heavy bev-alc stops. 12:45 jenn asks about Canadian canna-brands coming down to U.S. 13:15 bill: fed legalization may take many forms, and could prohibit canadian et al imports of thc. 13:35 canopy to constellation  to acreage combo deal. 14:00 jordan: what happens to all that canadian weed equipment? bill: It comes down here for pennies on dollar.15:00 Oh canada's export options.15:30 harry points out that US has nearly unlimited rich land with right climate to grow. 16:00 California is ripe for weed nirvana.17:45 bill has big plans to build a frisbee golf course on harry's property. harry says better than goats.18:35 harry is in, and he thinks he'd be a good frolfer. 19:40 jenn asks about best canna company prospects.21:15 east coast headwind: cheap black market, ease of delivery.21:55 bill: fed legalization not going to happen for a while.22:40 fed cannabis lobbying bodies are fragmented, local guys want protection, big firms want national market. 23:50 harry tries to make a comparison to 1933 repeal. 24:00 harry goes on commerce clause rant, lawsuits coming.24:30 most thc cos in U.S. don't want fed legalization at this point.25:30 could be six-ish years, between mid-terms and other factors.26:25 states have a history of standing up to feds even in alcohol. 28:15 calling out seltzer softness29:05 bill's top picks in beer: the folks who don't sell much seltzer: stz and tap. 29:35 bill believes seltzer remains stuck at 8 to 11 share of beer for a long time (like craft beer).30:00 now a different type of investor in beer stonks:  growth versus value. 32:00 bet against boston beer?33:15 SAM stock very responsive to early sales gains.33:50 harry's stock tip of the year: wait for a bottle recall and jump in. (disclaimer: he is not a licensed financial advisor so don't take his advice).35:40 jenn: how much does supply deter investors?36:00 bill: lost sales mean more marketing $$ later to convince folks to come back. 36:20 white claw down more than a-b and mc. no on-premise to offset.36:50 jordan: who is benefiting from slowdown in seltzer?  37:30 constellation benefits: brands are outdoor fun beachy like seltzers. 38:00 bill likes cos that aren't overly exposed to seltzers:  stz and tap.38:40 molson coors for first time "trying" to innovate. they are actually now trying. "trend chasing and trend finding."41:00 smash that like button, give a five star rating, and give a positive review, or go home and do nothing.42:40 bill has a free seat at the Beer Summit and Wine &amp; Spirits Summit, January 30 at Hotel Del Coronado. details at beernet.com43:10 jenn makes unreasonable demands of bill

--- Panel --- Harry is joined by MKM's Bill Kirk, editors Jenn Litz-Kirk, and Jordan Driggers.  ---Time-Stamped Contents --- 00:00 Intro - engaging and hilarious banter. 02:00 Introducing Bill Kirk of MKM Partners, Jenn's husband - amiable, athletic, smart. 02:40 Do bill and jenn talk beer/bevs on date nights? 04:50 Bill a hard seltzer bear. getting tough out there in seltzerland. 05:20 Bill: if you still have lotsa seltzer cases today after labor day, you're stuck. 06:10 price war coming within seltzers? or industry past that? 06:30 Bill: all eyes on white claw on that point, indie producer, no on-premise. 09:20 harry attempts to ask a question about cannabis, fails. Jenn picks it up. 09:50 bill: problems in cannabis are mostly Canadian problems.  10:30 Rather, U.S. regional-legal cannabis companies killing it. 11:00 bill: marquee names are still Canadian, but the real profit action is and will be in the US. 11:25 jenn asks about bev-alc suppliers getting into the canna-biz, synergies there? light weight not conducive to heavy bev-alc stops.  12:45 jenn asks about Canadian canna-brands coming down to U.S.  13:15 bill: fed legalization may take many forms, and could prohibit canadian et al imports of thc.  13:35 canopy to constellation  to acreage combo deal.  14:00 jordan: what happens to all that canadian weed equipment? bill: It comes down here for pennies on dollar. 15:00 Oh canada's export options. 15:30 harry points out that US has nearly unlimited rich land with right climate to grow.  16:00 California is ripe for weed nirvana. 17:45 bill has big plans to build a frisbee golf course on harry's property. harry says better than goats. 18:35 harry is in, and he thinks he'd be a good frolfer.  19:40 jenn asks about best canna company prospects. 21:15 east coast headwind: cheap black market, ease of delivery. 21:55 bill: fed legalization not going to happen for a while. 22:40 fed cannabis lobbying bodies are fragmented, local guys want protection, big firms want national market.  23:50 harry tries to make a comparison to 1933 repeal.  24:00 harry goes on commerce clause rant, lawsuits coming. 24:30 most thc cos in U.S. don't want fed legalization at this point. 25:30 could be six-ish years, between mid-terms and other factors. 26:25 states have a history of standing up to feds even in alcohol.  28:15 calling out seltzer softness 29:05 bill's top picks in beer: the folks who don't sell much seltzer: stz and tap.  29:35 bill believes seltzer remains stuck at 8 to 11 share of beer for a long time (like craft beer). 30:00 now a different type of investor in beer stonks:  growth versus value.  32:00 bet against boston beer? 33:15 SAM stock very responsive to early sales gains. 33:50 harry's stock tip of the year: wait for a bottle recall and jump in. (disclaimer: he is not a licensed financial advisor so don't take his advice). 35:40 jenn: how much does supply deter investors? 36:00 bill: lost sales mean more marketing $$ later to convince folks to come back.  36:20 white claw down more than a-b and mc. no on-premise to offset. 36:50 jordan: who is benefiting from slowdown in seltzer?   37:30 constellation benefits: brands are outdoor fun beachy like seltzers.  38:00 bill likes cos that aren't overly exposed to seltzers:  stz and tap. 38:40 molson coors for first time "trying" to innovate. they are actually now trying. "trend chasing and trend finding." 41:00 smash that like button, give a five star rating, and give a positive review, or go home and do nothing. 42:40 bill has a free seat at the Beer Summit and Wine &amp; Spirits Summit, January 30 at Hotel Del Coronado. details at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> 43:10 jenn makes unreasonable demands of bill

Ep. 044 MKM's Bill Kirk on cannabis and seltzer slowdown

--- Panel ---Harry is joined by Jenn Litz-Kirk and Jordan Driggers to decipher what's going on with the top ten malt seltzers.---Time-Stamped Contents ---00:00 Intro - harry is dramatically in emo clothes and wearing blue blockers for no reason. 02:30 jenn recreates the plot of the Jerk.  02:50 harry sings song, nacho libre, etc. 04:20 Top ten seltzer pop quiz10:45 hot prices for labor day12:50 highlights from our fall distrib survey14:20 most salespeoples' time spent dealing with out-of-stocks15;30 jordan and rib going to Spokane. 16:45 jenn hanging at home, no more frisbee golf. makes herself known on the course.18:00 jenn thinks harry is jealous because he doesn't work out. 19:00 wrap-up.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by Jenn Litz-Kirk and Jordan Driggers to decipher what's going on with the top ten malt seltzers. ---Time-Stamped Contents --- 00:00 Intro - harry is dramatically in emo clothes and wearing blue blockers for no reason.  02:30 jenn recreates the plot of the Jerk.   02:50 harry sings song, nacho libre, etc.  04:20 Top ten seltzer pop quiz 10:45 hot prices for labor day 12:50 highlights from our fall distrib survey 14:20 most salespeoples' time spent dealing with out-of-stocks 15;30 jordan and rib going to Spokane.  16:45 jenn hanging at home, no more frisbee golf. makes herself known on the course. 18:00 jenn thinks harry is jealous because he doesn't work out.  19:00 wrap-up. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 043: Grokking the top ten hard seltzers, last year vs this year

--- Panel ---Harry is joined by Katie Beal Brown of Lone River Ranch Water and our editors Jenn, Jordan, and a special appearance by Chanel Gulf Coast.  ---Time-Stamped Contents ---00:00 Intro - free and easy banter - hot girl summer coming to an end.01:00 ABI suing Constellation over Modelo Reserva's use of 'tequila' on label. 02:15 Legit claim or kinda dick move?05:35 Katie Beal Brown of Lone River Ranch Water is a fan of the pod! Sweet redemption!06:45 Katie's background in marketing, creating campaign.07:25 Challenge logistically getting folks to far west texas for shoot.09:00 harry per yoozh projects his own evil sang froid onto interview subject.10:30 jordan asks about ranch water awareness/acceptance outside texas. cape cod successful test.13:00 Tenn number two market.13:45 seltzer leveling off doesn't bother katie much, agave inspired flavor still has run room.15:00 in texas, ranch water (agave-inspired) seltzers are half of seltzer growth.15:20 Jenn compares ranch water with rising tequila trends, but takes time.15:50 Lone River first national ranch water, first to 'own' seg and bar call. 16:45 jenn asks who is their competition?17:10 katie has bigger aspirations than just 'ranch water' sub-category. 17:45 don't rule out lone river spirits-based. but not imminent.19:20 Headwind: higher abv spirit rtds have that ethanol taste up top.20:45 harry uses that topic to smoothly segue into what diageo paid for lone river. didn't bite.21:40 new agave-inspired w. tex flavors coming? queso?22:50 After big laughs, jordan brings everybody back down with talk of flavors eating flavors.23:45 prickly pear is fan fave. 25:10 harry barks predictions at katie who takes them in stride. (mansplaining anyone?)25:55 jenn asks about on-premise oppty:  Nashville big on-premise market (15%!)27:10 what's the bar call? not a prob yet. 28:25 Introducing a new character: Old Man Daddy (he tells really old anecdotes that sometimes relate to the topic at hand).30:30 Ryan Bingham talk. (we edit out chanel's yellowstone spoiler). 32:20 harry and horses don't mix.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by Katie Beal Brown of Lone River Ranch Water and our editors Jenn, Jordan, and a special appearance by Chanel Gulf Coast.   ---Time-Stamped Contents --- 00:00 Intro - free and easy banter - hot girl summer coming to an end. 01:00 ABI suing Constellation over Modelo Reserva's use of 'tequila' on label.  02:15 Legit claim or kinda dick move? 05:35 Katie Beal Brown of Lone River Ranch Water is a fan of the pod! Sweet redemption! 06:45 Katie's background in marketing, creating campaign. 07:25 Challenge logistically getting folks to far west texas for shoot. 09:00 harry per yoozh projects his own evil sang froid onto interview subject. 10:30 jordan asks about ranch water awareness/acceptance outside texas. cape cod successful test. 13:00 Tenn number two market. 13:45 seltzer leveling off doesn't bother katie much, agave inspired flavor still has run room. 15:00 in texas, ranch water (agave-inspired) seltzers are half of seltzer growth. 15:20 Jenn compares ranch water with rising tequila trends, but takes time. 15:50 Lone River first national ranch water, first to 'own' seg and bar call.  16:45 jenn asks who is their competition? 17:10 katie has bigger aspirations than just 'ranch water' sub-category.  17:45 don't rule out lone river spirits-based. but not imminent. 19:20 Headwind: higher abv spirit rtds have that ethanol taste up top. 20:45 harry uses that topic to smoothly segue into what diageo paid for lone river. didn't bite. 21:40 new agave-inspired w. tex flavors coming? queso? 22:50 After big laughs, jordan brings everybody back down with talk of flavors eating flavors. 23:45 prickly pear is fan fave.  25:10 harry barks predictions at katie who takes them in stride. (mansplaining anyone?) 25:55 jenn asks about on-premise oppty:  Nashville big on-premise market (15%!) 27:10 what's the bar call? not a prob yet.  28:25 Introducing a new character: Old Man Daddy (he tells really old anecdotes that sometimes relate to the topic at hand). 30:30 Ryan Bingham talk. (we edit out chanel's yellowstone spoiler).  32:20 harry and horses don't mix. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 042: Katie Beal Brown of Lone River Ranch Water

--- Panel ---Harry is joined by Wine &amp; Spirits Daily editors Sarah Barrett and Hana Kruger, along with beer editor Jordan Driggers, to discuss the latest in the W&amp;S distribution world. ---Time-Stamped Contents ---00:00 needless banter about tech difficulties, Biscuit (the dog harry obsesses over) had cbd oil and is feeling the vibes. 04:45 industry trying to define these new bev-alc rtd's. 08:00 do rtd's play on-premise?  harry says no, sarah says yes in short term.09:25 jordan says seltzers don't mix well with food.  so true09:60 grokking seltzer's fall, but hana says still popular11:00 seltzers all about latest hot flavor or variety pack. 11:40 jordan doubles down on wc variety pack 312:40 sarah: rtd's expanding outlets13:30 harry goes on rant about trucks and delivery19:20 RNDC going into all control states direct threat to S-G.21:25 Montgomery county and boss hogg.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by Wine &amp; Spirits Daily editors Sarah Barrett and Hana Kruger, along with beer editor Jordan Driggers, to discuss the latest in the W&amp;S distribution world.  ---Time-Stamped Contents --- 00:00 needless banter about tech difficulties, Biscuit (the dog harry obsesses over) had cbd oil and is feeling the vibes.  04:45 industry trying to define these new bev-alc rtd's.  08:00 do rtd's play on-premise?  harry says no, sarah says yes in short term. 09:25 jordan says seltzers don't mix well with food.  so true 09:60 grokking seltzer's fall, but hana says still popular 11:00 seltzers all about latest hot flavor or variety pack.  11:40 jordan doubles down on wc variety pack 3 12:40 sarah: rtd's expanding outlets 13:30 harry goes on rant about trucks and delivery 19:20 RNDC going into all control states direct threat to S-G. 21:25 Montgomery county and boss hogg. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 041 Grokking Wine & Spirits' wholesalers latest moves

Mark King

Ep. 40:  Mark King, ceo of Great Lakes Brewing on new innovations

Kyle Cooke

The reality tv star of Bravo's Summer House (and soon Winter House), Kyle  Cooke and COO Nick Califano join Harry and the gang to talk about their hard iced tea line, Loverboy. ---Time-Stamped Contents ---00:00 intro - aimless banter00:50 can you take dogs anywhere now?  niet 01:30 jenn going to vermont to bank some marriage points with hubs.02:35 pre-gaming the loverboy hard tea and summer house story05:45 kyle and nick join us with loverboy06:00 summer house spared by storm07:10 kyle on merch07:30 lifestyle brand07:50 loverboy #2 hard tea in some cuts08:20 kyle on using dtc to test concepts09:32 expresso martini so strong in dtc, probs taking to retail09:50 but ultimately go thru "best in class" beer distributors10:40 loverboy expects to expand or launch 43 states in next 9 months10:50 choosing a mix of ab/mc/craft distribs11:35 nick: start with best in class, then go to best fit12:00 example of fire with lakeshore in chicago12:40 jenn asks if seltzer slowdown is concern. no, clears the field14:15 as category matures it will form into segments14:20 pricing of loverboy: toward the high end15:10 variety packs aren't the bee's knees anymore, premium one flavor say retailers15:50 loverboy distribs make $10 a case gp 16:05 best selling flavor by a hair: white tea peach, then hibiscus 16:20 kyle can't choose a favorite16:25 first hard chai tea17:05 jordan: where the volume coming from, and is it incremental (and then he tells an anecdote). 17:45 show brings 'em in, taste keeps 'em:  start with tea add tiny amt juice then "bring it to life" with monk fruit18:50 jenn: is there an on-premise play?20:20 will you flip this or take on strategic partner?22:05 nick: covid leveled playing field on supply chain24:30 what happens after summer house?  spoiler alert: winter house26:30 reaching an order distrib and retailers:  demo is key29:50 kyle: we're d-list celebrities if you even want to call us celebrities.  not about followers, about engagement30:50 kyle on blurring of lines32:30 harry fanboys on kyle: asks about balance of party and biz life34:50 now jenn fan girls on him, and we bring it home.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

The reality tv star of Bravo's Summer House (and soon Winter House), Kyle  Cooke and COO Nick Califano join Harry and the gang to talk about their hard iced tea line, Loverboy.  ---Time-Stamped Contents --- 00:00 intro - aimless banter 00:50 can you take dogs anywhere now?  niet  01:30 jenn going to vermont to bank some marriage points with hubs. 02:35 pre-gaming the loverboy hard tea and summer house story 05:45 kyle and nick join us with loverboy 06:00 summer house spared by storm 07:10 kyle on merch 07:30 lifestyle brand 07:50 loverboy #2 hard tea in some cuts 08:20 kyle on using dtc to test concepts 09:32 expresso martini so strong in dtc, probs taking to retail 09:50 but ultimately go thru "best in class" beer distributors 10:40 loverboy expects to expand or launch 43 states in next 9 months 10:50 choosing a mix of ab/mc/craft distribs 11:35 nick: start with best in class, then go to best fit 12:00 example of fire with lakeshore in chicago 12:40 jenn asks if seltzer slowdown is concern. no, clears the field 14:15 as category matures it will form into segments 14:20 pricing of loverboy: toward the high end 15:10 variety packs aren't the bee's knees anymore, premium one flavor say retailers 15:50 loverboy distribs make $10 a case gp  16:05 best selling flavor by a hair: white tea peach, then hibiscus  16:20 kyle can't choose a favorite 16:25 first hard chai tea 17:05 jordan: where the volume coming from, and is it incremental (and then he tells an anecdote).  17:45 show brings 'em in, taste keeps 'em:  start with tea add tiny amt juice then "bring it to life" with monk fruit 18:50 jenn: is there an on-premise play? 20:20 will you flip this or take on strategic partner? 22:05 nick: covid leveled playing field on supply chain 24:30 what happens after summer house?  spoiler alert: winter house 26:30 reaching an order distrib and retailers:  demo is key 29:50 kyle: we're d-list celebrities if you even want to call us celebrities.  not about followers, about engagement 30:50 kyle on blurring of lines 32:30 harry fanboys on kyle: asks about balance of party and biz life 34:50 now jenn fan girls on him, and we bring it home. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 039 Loverboy Hard Tea's Kyle Cooke

--- Panel ---Harry is joined by bbd editors Jenn and Jordan.---Time-Stamped Contents ---00:00 Intro - bts talking canna-beverages coverage01:40 harry is dressed like a rodeo clown, and we don't know why.02:30 bts: jenn interviews bill newlands of constellation. 03:13 upside for modelo especial03:40 jenn describes modelo as top brand in many non-california markets.04:10 modelo is so big now, how much runway could it have? 05:30 modelo 50/50 hispanic vs general market, jim sabia predicted it.06:20 pacifico is starting to break out and shine.06:40 constellation is it's own biggest competitor in mex beer.08:00 corona is their go-to brand with line extensions/innovations.08:25 beer the big performer compared to wine/spirits at stz09:40 jordan simulates the modelo ad theme song, risking us being cited for copyright infringement. 10:15 talking about pod intro music.13:00 jenn gives us a sneak peak at rest of interview with stz's bill newlands.15:00 bts with bbd15:15 brewer distrib sales meetings going forward, some hybrid.---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by bbd editors Jenn and Jordan. ---Time-Stamped Contents --- 00:00 Intro - bts talking canna-beverages coverage 01:40 harry is dressed like a rodeo clown, and we don't know why. 02:30 bts: jenn interviews bill newlands of constellation.  03:13 upside for modelo especial 03:40 jenn describes modelo as top brand in many non-california markets. 04:10 modelo is so big now, how much runway could it have?  05:30 modelo 50/50 hispanic vs general market, jim sabia predicted it. 06:20 pacifico is starting to break out and shine. 06:40 constellation is it's own biggest competitor in mex beer. 08:00 corona is their go-to brand with line extensions/innovations. 08:25 beer the big performer compared to wine/spirits at stz 09:40 jordan simulates the modelo ad theme song, risking us being cited for copyright infringement.  10:15 talking about pod intro music. 13:00 jenn gives us a sneak peak at rest of interview with stz's bill newlands. 15:00 bts with bbd 15:15 brewer distrib sales meetings going forward, some hybrid. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 038: Grokking Modelo Especial and Pacifico's growth, (and will it continue?)

Bump Williams

Harry is joined by Bump Williams of Bump Williams Consulting, Jenn, and Jordan.---Time-Stamped Contents ---00:00 Intro - talkin' trash.02:00 grokking boston/pepsi implications02:50 bump not a fan of hard sodas, but...03:25 boston and pep folks are "wicked smaht"04:10 mtn dew was the right brand to pic for alc test.05:20 continued blurring of lines in beverages05:50 long-term play -- how big?06:20 lotsa ruffled feathers with boston distribs, more than anticipated07:25 bump settles a bet between harry and jordan/jenn. 09:20 jenn asks what about dew-ing on-premise - esp venues like nascar?10:25 c-stores rising. how to stay relevant12:35 soda's biggest channel is grocery, beer is c-store13:10 c-stores situated best toward quick and easy, i.e.  "convenience" trend13:40 newish c-store model as "destinations" for consumers.  buckey's wawa 7-eleven sheets etc.  well-lit clean bathrooms, big assortment14:40 bump's exclusive decision tree: why people shop c-stores today. jenn gets #1 reason right.15:15 no. 2 reason: familiarity, neighborhood store, know the owner/manager15:35 no. 3: easy to find the products you need. and ice cold single serve.16:25 store location:  close and quick, plus cold drinks, gas, fresh coffee, in n out, boom16:55 c-store: products always in stock, little oos.17:20 harry: c-stores could be like gopuff: mini-fulfillment centers18:10 c-store chains seeking best and brightest for catman18:40 buckey's started with clean bathrooms, well-lit.  now it's a destination19:50 jenn asks about the change in avg demographics of c-stores:  not just blue-collar males anymore.20:40 females feel safer now, and more diversity, more sophisticated c-store chain buyer21:40 beer is so important to c-store channel, but more that that22:00 c-store avg basket ring is low per trip than soopers but traffic is higher22:40 beer cave model is dying, more high end23:05 imports now higher share of beer in c-stores than soopers.  thank you modelo single serve24:00 jenn asks:  what about c-stores' labor shortage problem. bonus just to show up25:40 why do hard seltzers underindex in c-stores?  single serve says bump26:00 bump: c-stores will grow in importance to beer cos26:15 wild swings in hard seltzer physical distribution between accounts close to each other27:25 having bump's son david on soon for beyond beer analysis28:15 bump a fan of karbach ranch water30:15 bump's son david working on beyond beer, jenn has accolades for the guy30:40 bump agrees, he and bk are the future of the co. 31:40 jordan asks about c-store performance for rest of year, given tuffer comps32:40 will c-stores prevail if another pan lockdown - pantry load? are we prepared? prob not.35:15 harry asks about canned cocktails - liquor-based rtds, will southern glazers and rndc et al start servicing c-stores as laws loosen up? bump says even distillers are considering beer wholesalers for rtds39:15 harry finally, finally admits that it's a tough argument for tax/distro equivalency based on source-of-ethanol and abv39:40 the advantage for malt-based vs spirit based on accounts is huge---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

Harry is joined by Bump Williams of Bump Williams Consulting, Jenn, and Jordan. ---Time-Stamped Contents --- 00:00 Intro - talkin' trash. 02:00 grokking boston/pepsi implications 02:50 bump not a fan of hard sodas, but... 03:25 boston and pep folks are "wicked smaht" 04:10 mtn dew was the right brand to pic for alc test. 05:20 continued blurring of lines in beverages 05:50 long-term play -- how big? 06:20 lotsa ruffled feathers with boston distribs, more than anticipated 07:25 bump settles a bet between harry and jordan/jenn.  09:20 jenn asks what about dew-ing on-premise - esp venues like nascar? 10:25 c-stores rising. how to stay relevant 12:35 soda's biggest channel is grocery, beer is c-store 13:10 c-stores situated best toward quick and easy, i.e.  "convenience" trend 13:40 newish c-store model as "destinations" for consumers.  buckey's wawa 7-eleven sheets etc.  well-lit clean bathrooms, big assortment 14:40 bump's exclusive decision tree: why people shop c-stores today. jenn gets #1 reason right. 15:15 no. 2 reason: familiarity, neighborhood store, know the owner/manager 15:35 no. 3: easy to find the products you need. and ice cold single serve. 16:25 store location:  close and quick, plus cold drinks, gas, fresh coffee, in n out, boom 16:55 c-store: products always in stock, little oos. 17:20 harry: c-stores could be like gopuff: mini-fulfillment centers 18:10 c-store chains seeking best and brightest for catman 18:40 buckey's started with clean bathrooms, well-lit.  now it's a destination 19:50 jenn asks about the change in avg demographics of c-stores:  not just blue-collar males anymore. 20:40 females feel safer now, and more diversity, more sophisticated c-store chain buyer 21:40 beer is so important to c-store channel, but more that that 22:00 c-store avg basket ring is low per trip than soopers but traffic is higher 22:40 beer cave model is dying, more high end 23:05 imports now higher share of beer in c-stores than soopers.  thank you modelo single serve 24:00 jenn asks:  what about c-stores' labor shortage problem. bonus just to show up 25:40 why do hard seltzers underindex in c-stores?  single serve says bump 26:00 bump: c-stores will grow in importance to beer cos 26:15 wild swings in hard seltzer physical distribution between accounts close to each other 27:25 having bump's son david on soon for beyond beer analysis 28:15 bump a fan of karbach ranch water 30:15 bump's son david working on beyond beer, jenn has accolades for the guy 30:40 bump agrees, he and bk are the future of the co.  31:40 jordan asks about c-store performance for rest of year, given tuffer comps 32:40 will c-stores prevail if another pan lockdown - pantry load? are we prepared? prob not. 35:15 harry asks about canned cocktails - liquor-based rtds, will southern glazers and rndc et al start servicing c-stores as laws loosen up? bump says even distillers are considering beer wholesalers for rtds 39:15 harry finally, finally admits that it's a tough argument for tax/distro equivalency based on source-of-ethanol and abv 39:40 the advantage for malt-based vs spirit based on accounts is huge ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 037: Bump Williams joins the gang to talk boston/pepsi deal, the ascendency of c-stores, and more

Tom Fox

--- Panel ---Harry is joined by CM Profit Group's Tom Fox, along with Jenn and Jordan, to talk about all things chain sales.---Time-Stamped Contents ---00:00 intro - hard mtn dew not very similar to soft version.00:50 will it compete more with 4 loko or twisted tea?02:05 why low abv? likely due to issues of crossover from non-alc to alc.02:50 it's a big deal and small deal: small in that it's one brand, big in that it brings a new big distrib competitor to the cold box. 03:30 jordan: it's the opposite of what coke did with topo. 04:10 pepsi had choice to be producer or distributor, wisely chose to be distributor. 04:50 jenn doesn't think it'll blow the doors off. 05:35 harry thinks it's big deal structurally. 06:30 beer distribs who are also pep/coke bottlers have edge.07:05 TOM FOX joins to talk chains08:45 boston taking marketing, pepsi taking sales. why???09:40 why pep chose boston beer?  cheaper options. burwick connexion. 10:40 how will pepsi get mouse access in bev-alc cold box?11:00 tom: likely have lotsa communication between two12:05 pepsi serious about learning about bev-alc, bigger than mtn dew.  pepsi new bev-alc distrb12:40 what about retail pricing? mainstream, so vol accretive to boston (but not margins)14:00 offering distribs on-premise ain't much of an offer.14:30 harry: is this like inbev embedding themselves with a-b to learn the business in early oughts?15:00 boston ranks tops in tom's on and off-premise chain surveys.15:40 new belgium on the map now with chains16:00 constellation hitting hard too.16:30 a-b still gets top marks, most mentions. molson coors right after.17:40 chains loving virtual vs in-person19:30 distribs loving it too21:30 suppliers' performance on vs off-premise chain differences22:00 scores haven't improved even though supplier performance has, because retailer expectations also grow.23:30 buyers are mba's except for a few OG goats. suppliers playing ketchup24:10 suppliers and retailers more aligned today.25:05 on the other hand, retailers want more tailored solutions, to "be understood".26:05 craft brewers stepping game: nbb, others28:05 smarter to start with regional chains or go straight to bentonville?29:20 constellation alternative to a-b and molson coors for cat captaincy.31:35 tom: seltzers are overspaced32:50 assortment has returned as a big priority after pan year.34:40 jordan asks about mc sku reduction and retailers' reaction37:55 tom describes their digital e-sales training platform at fox sales coaching---About---Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  -Text or call Harry in confidence at:‪ (262) 345-2501‬-Audio/Video feeds at HarrysPod.com-Articles referenced at beernet.com-Twitter / IG / TikTok:  @beerbizdaily

--- Panel --- Harry is joined by CM Profit Group's Tom Fox, along with Jenn and Jordan, to talk about all things chain sales. ---Time-Stamped Contents --- 00:00 intro - hard mtn dew not very similar to soft version. 00:50 will it compete more with 4 loko or twisted tea? 02:05 why low abv? likely due to issues of crossover from non-alc to alc. 02:50 it's a big deal and small deal: small in that it's one brand, big in that it brings a new big distrib competitor to the cold box.  03:30 jordan: it's the opposite of what coke did with topo.  04:10 pepsi had choice to be producer or distributor, wisely chose to be distributor.  04:50 jenn doesn't think it'll blow the doors off.  05:35 harry thinks it's big deal structurally.  06:30 beer distribs who are also pep/coke bottlers have edge. 07:05 TOM FOX joins to talk chains 08:45 boston taking marketing, pepsi taking sales. why??? 09:40 why pep chose boston beer?  cheaper options. burwick connexion.  10:40 how will pepsi get mouse access in bev-alc cold box? 11:00 tom: likely have lotsa communication between two 12:05 pepsi serious about learning about bev-alc, bigger than mtn dew.  pepsi new bev-alc distrb 12:40 what about retail pricing? mainstream, so vol accretive to boston (but not margins) 14:00 offering distribs on-premise ain't much of an offer. 14:30 harry: is this like inbev embedding themselves with a-b to learn the business in early oughts? 15:00 boston ranks tops in tom's on and off-premise chain surveys. 15:40 new belgium on the map now with chains 16:00 constellation hitting hard too. 16:30 a-b still gets top marks, most mentions. molson coors right after. 17:40 chains loving virtual vs in-person 19:30 distribs loving it too 21:30 suppliers' performance on vs off-premise chain differences 22:00 scores haven't improved even though supplier performance has, because retailer expectations also grow. 23:30 buyers are mba's except for a few OG goats. suppliers playing ketchup 24:10 suppliers and retailers more aligned today. 25:05 on the other hand, retailers want more tailored solutions, to "be understood". 26:05 craft brewers stepping game: nbb, others 28:05 smarter to start with regional chains or go straight to bentonville? 29:20 constellation alternative to a-b and molson coors for cat captaincy. 31:35 tom: seltzers are overspaced 32:50 assortment has returned as a big priority after pan year. 34:40 jordan asks about mc sku reduction and retailers' reaction 37:55 tom describes their digital e-sales training platform at fox sales coaching ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at <a href="http://HarrysPod.com" rel="nofollow" target="_blank">HarrysPod.com</a> -Articles referenced at <a href="http://beernet.com" rel="nofollow" target="_blank">beernet.com</a> -Twitter / IG / TikTok:  @beerbizdaily

Ep. 036: Grokking MTN Dew and more with chain expert Tom Fox

Harry's Pod.com

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