Rank #1: 10 Reasons Your Content Creation Efforts Might Fail
When it comes to effective content marketing, it's great knowing what types of content to create and things you should do to maximize the impact of your efforts. However, it's also important to understand what not to do and what to avoid.
Having the right ingredients can spur experimentation, but without knowing what you should avoid as well, you might make mistakes.
Want to listen? There's an audio version below
So, to guide you through the pitfalls of content marketing and to help you minimize your mistakes, let's look at ten things that might cause your content marketing efforts to fall flat.
1: Your Audience is Too Broad
As the saying goes, “the riches are in the niches.” But, to help you understand what I mean, let me offer a few examples based on the businesses of some of my clients.
If you're are copywriter, instead of marketing your services as “copywriting for businesses,” narrow your messaging to a specific industry. Focus on being the best copywriter for pool companies or for local restaurants with fewer than five locations.
If you don't yet know where your expertise lies, niche down to something you're interested in or passionate about. If you're unable to narrow your focus to where you can have the most impact, be specific to the industry where you'll at least have the most fun and evolve from there.
2: Wrong Product Offerings
When coming up with your product or service offerings, it's key to sell what your customers want, not what you want. If you worked with the hearing impaired, you probably shouldn't start a podcast. I know that's an extreme example, but extreme examples often most clearly prove a point.
Remember, you are not your customer. Sell what they need at a price point they can afford, not just what you want at a cost you'd be willing to pay.
3: Weak or Unclear Branding
In my earlier days, I struggled with weak and unclear branding. It wasn't until I had a conversation with Mark Mason in mid-2014 that I realized I needed to clarify my message and focus on people who were like me.
As a result of that fateful chat, I began to tweak my branding to focus on people who were miserable at work, who felt undervalued by their company, and who wanted to turn their talents into a business.
Instead of trying to reach all aspiring entrepreneurs with a weak message, I began to speak directly to people who were going through what I'd gone through, and who could relate really well to my story. If you can make the necessary changes to clarify your message to a targeted audience, I promise you'll begin to get improved results.
4: Slow Production Timelines
When you come across a need in the marketplace, how long does it take for you to create a solution?
One of the subscribers to Catalyst Monthly owns several pieces of real estate. If she's at capacity, meaning all of her properties are rented, how quickly could she turn around a new product? In this scenario, her new product might be a new home to rent.
Another subscriber creates email marketing sales funnels. For his business, a new product could be a new type of funnel that specifically targets who've visited a landing page or added a product to a shopping cart.
In business, it's important to be able to react quickly to the changing needs of our customers. If people keep asking for a product you don't have in stock, the faster you can get that product into the hands of the people who would buy it, the faster you'll make money.
We live in an on-demand world – thank you, Amazon Prime – and if you can reduce the amount of time someone has to wait for a solution, you can win.
5: Uninteresting Content
As we've established, you should be creating content to market your products, services, and business. With that said, don't make the mistake I made early on.
I was boring.
Ya, I was boring. I made the error of thinking that in order to be authoritative and to have an impact, that I also had to be aloof and detached from my writing. My writing had no emotion, and because of that, I failed to connect with my readers, listeners, and viewers.
As a result, my blog struggled to take off, and my business faired no better.
Reality television is captivating because people are interesting. On past surveys, responders from my community asked for more personal stories. Your stories and experiences, like the stories and experiences shared on reality shows, will make your content more engaging.
Don't be afraid to take a stand, cause controversy, or take an unpopular viewpoint on current events. Interesting content is shared content.
6: Inefficient Processes
While I was bootstrapping my business in the early years, I was terribly inefficient. Few things were automatic, and none of my software talked to the other pieces of software I used.
When you're starting out, it's important to get everything up and running before you prioritize efficiency. However, as you grow, you'll want to reduce the number of tasks that take longer than they should and eliminate all of the systems that hinder your growth.
If you're looking for a full list of hardware and software that I use, I recommend you check out my tech stack – i.e. the hardware and software that powers my business.
Regardless of what stage of business you're in, to get to the next level, you'll have to become more efficient. You'll have to organize, streamline, and remove any and all snags.
Success at the highest levels usually isn't about who's the best; it's about who makes the least number of mistakes. And, as a side note, the more efficient you are, the faster you're likely to also be at producing things of value.
7: Lack of Partners and Brand Advocates
Yes, you need to be your own customer, and you absolutely MUST be your own cheerleader.
Everything is easier with a team. And, in the world of content marketing, that means people sharing your stuff on social media, affiliates promoting your products, and people with platforms (i.e. blogs, podcasts, etc.) talking about what you're doing.
When your business is small, you're forced to be your own cheerleader. As you grow, hopefully, you'll be interesting, entertaining, and informative enough so that other people will share your content too. These partners and brand advocates can give your content a viral effect.
A tactic you can use to recruit partners and advocates is to interview them on your blog or feature them on your podcast or YouTube channel. Not only will this tactic boost your authority with your audience, but it will bring that person onto your team of people who are willing to share your content.
The more people are talking about you and your business, the faster you'll grow!
8: Limited Distribution
Similar to having partners and advocates, distribution allows you to get your brand and message in front of more people.
Where the tactic above works from you outward, distribution works from the outside in. What I mean is that with great distribution, there are more ways people can discover you (outside-in), while advocates share your content to their networks (inside out).
The power of distribution really hit me when I was on Smart Passive Income with Pat Flynn. After my episode went live, over the next month, I received nearly three dozen notifications from different websites, podcast networks, and other areas where Pat's show was syndicated or distributed.
Related: Beginner's Guide to Twitter
Great marketing won't save your product; it will only make it fail faster. And, distribution works much in the same way. A bad product with great distribution is still a bad product.
However, a great product without great distribution will ultimately only serve a very limited number of people.
9: Outdated or Insufficient Technology
As we get toward the end of our list here, I'm a little embarrassed about how many of these things to avoid start out with, “when I used to do it that way…” I guess it just goes to show that I've been there, done it one way, then learned a better way.
When I first started, I used the cheapest web hosting I could get, a free theme for WordPress, and invested almost nothing in my website. In short, I used (somewhat) outdated (if not poorly maintained) hardware to host my website, and insufficient software (in the form of outdated and free themes) to power my business.
It was nearly three years before I made any significant investment in the technology that powered my business. Now, although I'm smart about it, I don't hesitate to purchase upgrades that will make me more efficient or that will help me to deliver my products faster.
On one hand, “bootstrapping” your business is admirable. On the other, that scrappiness could be hindering your growth and professionalism. At some point, every business has to outgrow the garage.
If you're interested in learning more about the software I use to power my business from anywhere, click here.
Here's the bottom line:
It doesn't matter what YOU like or what YOU want; what matters is what your CUSTOMERS like and what THEY want. I don't care if you don't like technology and refuse to use Facebook or think that the internet is evil. If your customers are there, YOU need to be there.
If you need assistance getting your business online and up to date, I recommend these guys.
10: Lack of Influence
Finally, your content creation business could fail because you lack influence. Perhaps your visitors aren't yet sure if they like you. They may be uncertain whether or not you can solve their problem.
Influence comes from many sources, but the bottom line is that without influence, you won't be able to convince anyone to do anything. Without influence, you won't get people to take action.
One way you can boost your influence is to talk directly to your ideal avatar and speak specifically about a real problem.
Sometimes building influence is pointing out someone's pain and bringing it to the forefront of their mind. Like salty snacks at the bar influence drinkers to buy another round, thoughtful messaging can influence your visitors to buy your products.
While missing any one of these won't cause your content marketing efforts to fail, miss too many and you'll struggle unnecessarily.
Don't Ignore This!
The easy thing to do would be to ignore this or write these tips off as “only for Millenials.” Or, “only for online businesses.” Or to say, “I don't do social media.”
But that would be a mistake. Every business is in business to do more business. If you've got a million-dollar advertising budget, you might be able to skip out on content marketing. But, I doubt you do.
Content marketing is the most effective way to grow your business and to get visitors, whether they come to your website or the walk through your door.
If this helps you improve or helps you avoid content marketing fails, drop me a comment below and let me know!
Click here 10 Reasons Your Content Creation Efforts Might Fail to visit Ellory Wells and leave a comment.
Oct 07 2019
Rank #2: 5 Ways to Track, Analyze, and Prioritize Your Ideas
I bet you've got some really good ideas for your business. I'd even bet that many of them are great ideas!
So, with so many, how do prioritize your ideas and know which ones to pursue, which ones to save for later, and which ideas deserve to be taken out back behind the shed and put down?
Nobody thinks they have bad ideas. I mean sure, we occasionally have an idea that's crazy, stupid, or obviously and hilariously bad, but other than those ideas, all of the rest are great!
However, it's often difficult to see which of our ideas will make us money and which ones won't. That's why the most successful people have a mastermind group with whom they can discuss their ideas and determine which ones will deliver results.
But, if you don't have a mastermind, here are five things you can do today to help you track, analyze, and prioritize your ideas so you can see the opportunity they hold, and figure out which one you should give your attention to.
5 Ways to Track, Analyze, and Prioritize Your Ideas
1: Focus on Your Goal
Suggesting that you begin with the end in mind might seem obvious, but I'm surprised by how many of my clients come to me with ideas that aren't in line with their overall goal. As an entrepreneur, your time is precious, and pursuing ideas that won't take you closer to achieving your goal doesn't make much sense.
When you have a clearly defined goal, you're able to judge every activity against whether or not that activity will get you closer to achieving it. If you have a list of ideas, begin by noting if each idea will get you closer or further from where you want to be in six, twelve, or eighteen months.
Figure out which stage of business you're in. While this stage could change by time of year, during a product launch, or a variety of other reasons, these stages are generally Acquisition, Activation, Monetization, Retention.
4 Stages of Business
- Acquisition is when you're acquiring new customers and leads, or when you're driving traffic to your website.
- Activation is when you're asking those leads to make purchases or take the action you want them to take.
- Monetization is developing new products, growing revenue, making sales, and closing contracts.
- Retention is how you interact with your customers after they've paid you money.
A couple of questions to ask yourself are:
- What stage of business am I in?
- What action do I want my customers to take?
- Am I trying to sell something, or is my goal to keep my brand in front of my audience?
- What will make the biggest impact the quickest?
2: Analyze the Opportunity
If you don't know what you have, you can't figure out what you need or want, right?
Ok, so profound! But this is where you can dive into your analytics and data.
Why do people leave your site? Why do they leave your store? Or, why do they choose to do business with someone else instead of you?
Then, once you've analyzed what you have, it's time to figure out how your great idea plays into it. Or, if it does at all. To analyze the quality of your idea and the opportunity that might come with it, here are a few things you can do.
First, do a S.W.O.T. Test; which stands for Strengths, Weaknesses, Opportunities, Threats.
- Strengths are factors that increase your chances of success.
- Weaknesses are reasons your idea might fail – things like the economy, aggressive competition, timing, etc.
- Opportunities are the upside you might have if the idea works, and ways your idea could expand or lead to other things.
- Threats are events, people, competitors, technology, etc., that could prevent your idea from working.
After you've done the S.W.O.T. test, see if your idea has been done before. If it has, did it work? Could you do it better or different?
If your idea has been done, don't worry, that just means there might be a market for what you're trying to do. Are you in line with your industry; or are you going against common knowledge and practices?
Finally, ask yourself if your idea will be fun. If not, maybe shelve the idea and work on something else. Or, if the upside is enough, maybe working on something that's not fun for a short time might be worth it.
3: Brainstorm Alternatives
Now it's time to see how your idea stacks up in relation to how it will help you in whatever stage of business you're in. Some ideas will help you acquire new customers. Other ideas will help you maintain relationships with your existing clients and fall under retention strategies.
Acquisition ideas (from my own list) could include:
- testing different lead magnets, (Thrive Leads makes this easy) or
- testing layouts of homepages and/or
- testing landing pages (I use Thrive Landing Pages)
Activation ideas could include:
- new email series (autoresponders, automations), (ActiveCampaign makes split testing emails easy)
- testing coupons (BOGO, discounts, etc.),
- adding product videos to sales pages.
Monetization ideas include:
- new products and services,
- reaching out to cart abandons, (ActiveCampaign has this capability)
- split-testing pricing, or
- adding upsells and cross-sells as we discussed in February's Catalyst Monthly.
Retention ideas include:
- sending welcome-kits to new subscribers, new renters, or new clients,
- creating a “start here” email series, (See The Entrepreneur's Dictionary)
- calling new customers, or
- sending handwritten cards to clients.
The key through this step is to write down everything. Don't just your ideas yet. Bad ideas are the seeds for good ideas, so don't toss something out because you don't love it yet.
4: Prioritize & Score
Now that you have your ideas listed, categorized and analyzed, and brainstormed, it's time to get deliberate about determining which ideas to pursue and which ones to ditch.
A phrase I've started using with some of my clients is “I.C.E. it.” I.C.E. stands for Impact, Confidence, and Ease, and it's how you'll score and prioritize your ideas.
Score your ideas based on how much of an impact they'll have on your bottom line and/or on your business today.
Will they generate a lot of profit or a little? Will they keep customers coming back and increase the amount of money they'll spend with you?
For example, adding a premium service to your existing product catalog would be a high impact.
Score your ideas based on how confident you are that the idea will work. Are you confident that adding a new lead magnet or adding a new service will get you results?
For example, if you release a new product based on the suggestions and feedback of your existing customers, your confidence would be high.
Finally, score your idea based on how easy it would be for you or your team to implement it. Building a landing page would be easy for me, it might be difficult for you.
As an example, buying a third rental home might have a huge impact on your business. And, if you buy it in the right location, your confidence in the success of that home would be pretty high. However, the cost of a marketable home in a desirable market might be more money than you have, so it might not be easy to do.
Out of a possible 30 I.C.E. points (10 for each category), a buying a new rental home might get a 25. An idea with a score of 28 should be acted on before an idea with a score of 13.
5: Test & Experiment
After you've gone through this process with each idea, you should have a solid list of things to do to grow your business. Now it's time to test and experiment.
One of my goals and something you could use as well is to implement something we all learned in middle school science class – the scientific method.
With every idea, develop a hypothesis about what you expect to happen. Build your new product, service, landing page, whatever. Validate your work to see if everything is working properly and error free. Optimize with a variant to test effectiveness. Then either scale (because it worked), or abandon (because it didn't).
Finally, evaluate your idea objectively by asking if your efforts made the impact you'd hoped. If they did, were the results appropriate for the amount of time, effort, and energy you put in?
Unfortunately, I’ve had several projects that went well but ultimately didn’t provide results that were worth what I put into it.
One last piece of advice.
Use your efforts to your advantage. As they saying goes, there is no such thing as bad press. If you tried something and it didn’t work (that’s ok!), then create some content around it. Say that you’re trying new things, trying to meet the needs of your customers, or doing everything you can to improve your products. You can be open, honest, transparent, and with the right messaging, your community will love it!
In the comments below, let me know if you use one of these strategies and see success!
Click here 5 Ways to Track, Analyze, and Prioritize Your Ideas to visit Ellory Wells and leave a comment.
Jul 01 2019
Rank #3: Why Being Nice is Good For Business
If you've been following me for very long, or if you've read my book Exit Strategy, you've heard me talk about the importance of “know, like, trust” in business. To really be successful, you need people to know you, like you, and trust that you're producing great quality products and services.
But today, we're going to talk about why you need people to like you, and why knowing and trusting you isn't enough.
Want to listen? There's an audio version below
One of my clients works at a hospital and rubs elbows with doctors, nurses, and administrators every day. In particular, there's a group of doctors she works with and with whom she has gotten to know.
Being “Qualified” Is No Longer Enough
Over the past few years, my client has come to trust the advice each of these doctors, and she trusts that their diagnoses are correct. She has come to know that each doctor cares about the well being of their mutual patients.
But one of the doctors… well, nobody really likes him.
Related: Think your qualifications set you apart? Watch This
So, when the time came for a referral, my client sent the patient to the doctor she liked. When it came time to have a loved one visit the hospital to get some work done, she referred her family member to the equally knowledgeable, equally trustable, but infinitely more likable other doctor.
When my client told me about how she chose to refer her friends and family to a doctor she liked over a doctor she didn't, I knew I had to share the story.
Being Liked Pays Off
After doing some digging, I found that both doctors had similar education, similar experience, and were similarly capable, but one was a jerk. One attracted people to him, the other put people off. And, their businesses were impacted.
In business, rock stars who can treat people like crap and still succeed are rare. When and where they work, those rock stars are either so good that their talent outweighs their negative personality quirks, or they've surrounded themselves with people who can act as insulators to their asshole-ish behaviors.
Remember House, M.D.?
But for most of us, those of us who aren't the Steve Jobs', the Michael Jordans, the LeBron James' – the freakishly good – we can't afford to have people dislike us.
Now, I know we can't make everyone happy. And it's pointless to even try. But, when everything else is equal, it sure is nice to have people on our side and rooting for us.
One thing I do in my business, something that has served me quite well, is to treat every client like I'm going to ask them for a testimonial. And I usually do ask. The best business card is a happy customer. And that is why you need people to like you in business.
Being Nice As a Business Strategy
Now, I'm not saying that you need everybody to like you. You don't need to be friends with your competitors or customers. And, a degree of professional distance is often recommended.
However, wouldn't it be nice to have people in your corner rooting for you and wishing for your success?
I already told you that being nice can have a positive impact on your bottom line, and I showed you an example of being nice as a business strategy. But being nice can also lead to greater connections and new opportunities you might not have otherwise. Nobody likes an asshole, and nobody wants to recommend one to their friends and colleagues.
It pays to be nice, and the payment isn't always or only in cash.
Jun 24 2019
Rank #4: What I Believe – Life, Success, & Entreprenuership
I thought I'd make a bold move today, and lay out what I believe specifically and my beliefs about life, success, and entrepreneurship. This post might not be for you, or, maybe it's precisely what you need to read today.
Regardless, this is what I believe, and if it resonates with you, then awesome. If not, it's cool, we can still have a beer and talk about it later.
Want to listen? There's an audio version below
To my 1,000 true fans:
1: I believe that everyone should start a business at least once in their life.
When you go through the process of pulling an idea out of thin air and following it up with creation, production, and monetization, something inside you changes.
2: I believe that most people, in fact, don't know what they're doing.
A few weeks ago, I told a sixteen-year-old that she shouldn't listen to everyone she meets. I told her that adults were just kids who'd lived longer and that most of the time, we were just winging it.
3: I believe that we need guides and mentors throughout our entire life.
When we stop growing, we start dying. When we refuse to learn new things, we start losing our mental sharpness. If we choose not to read, we're no better than people who cannot read. Life is an adventure, and sometimes, we need help along the way.
4: I believe the worst things that happen to us can be our sources of strength.
We cannot change the past. However, we can learn from it and make a better future for ourselves. And we can use our past to relate and connect with people who are going through or who have gone through similar situations. It's not our highs that connect us. It's often our lows, and the people we meet there, that help us become who we were meant to be.
5: I believe fear is the biggest killer of dreams.
Just imagine how your life would have been different had you never had to deal with fear. If courageous action was your mantra, what could you have achieved by now? I'm no more courageous than the people I have around me, supporting me, and encouraging me.
6: I believe our friends are our greatest assets and our greatest weaknesses.
When we have great friends, people who motivate and stretch us, we can do and achieve almost anything we set our minds to. If we have friends who are negative and who suck the life out of us, we'll never rise above the limitations they've placed upon us. There are amazing people on the road to where you're going, as well as amazing friends waiting at your destination. Go find them.
7: I believe everything is a choice.
Success is a choice. So is misery. Happiness is a choice; so is sadness. We choose to move forward or we choose to dwell on the past. Everything is a choice, and everything is up to you. Bad things happen, but it's how we deal with it that counts. And, not choosing is a choice. In regards to #6, sticking with crappy friends is also a choice. Cut out bad influences like the cancer they are, deal with the pain, and begin the healing process.
8: I believe most people aren't as miserable as they'd like us to think.
In my first book, Exit Strategy, I shared a story once told to me about a dog who sat on a nail, whimpering. Instead of moving, the dog chose misery. The dog had the power to change his situation but decided to stay where he was. I was that dog from 2012 until January 17th, 2014, and I can recognize the symptoms.
9: I believe we should take more risks and experiment more.
Things are rarely as good (or bad) as we hope (or fear) they will be. Every challenge you've faced in your life up to this point has been a challenge you've overcome. You're stronger and better than you think you are, so don't be afraid to try things you don't think you'll be able to accomplish. If you need help, refer to #3, #5, and #6.
10: I believe we must do what we can with what we have, not with what we wish we had.
Coulda, woulda, shoulda… we can live with regrets and wish things were different, but hoping and dreaming won't do anything for you. You only have what you have, and you'll only ever have what you're willing to go and get. People have achieved more than me with less than what I've had, and the same goes for you and what you have. If we want something, nobody is going to give it to us, but too many people waste time waiting and wishing and wanting.
11: I believe we've wasted enough time already.
Courage doesn't come when you've achieved success. Self-doubt doesn't go away once you've crossed the finish line. You are the solution to your problem and your actions are the method by which you will create success.
Our beliefs guide everything we do. What we believe is the foundation for who we are and who we will become.
If you've created a system of beliefs, I'd love to hear about them, so leave a comment below and let me know.
Click here What I Believe – Life, Success, & Entreprenuership to visit Ellory Wells and leave a comment.
Jun 17 2019
Rank #5: 5 Reasons You Need a Website
Do you have a website for your business? Why? Why not? Your website, if designed properly, can be one of the most powerful tools you could have in your business. Want to listen? There's an audio version below The greatest invention of our time, possibly in the last 100 years, is the internet. It's everywhere […]
Mar 18 2019
Rank #6: 6 Ways to Make Money Online
Do you want to start your own business? Are you looking to make some extra cash on the side? Whatever your reason for wanting to make money online, I'm here to help. Everyone should start a business at least once, so let me share six ways you can make money online. Want to listen? There's […]
Oct 15 2018
Rank #7: 10 Reasons I Recommend ThriveThemes to All of My Clients
Do you ever see those awesome looking websites and wonder how they did it? Are you the type of person who wants the absolute best software for your business? Or, maybe you just want something that's easy to use? Well, I've got a software recommendation for you that I tell all of my clients about. […]
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Oct 01 2018
Rank #8: Starting a Business is Harder than Graduating from College, Here’s Why…
Being an entrepreneur and starting a business is harder than being a student and graduating from college. Agree or disagree? Want to listen? There's an audio version below Here's why starting a business is harder than graduating from college. A Plan From the first day we start school, there's always a plan to follow. […]
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Jul 02 2018
Rank #9: How to Build an Email List
If you don't have an email list for your business, you've got a huge gap in your efforts to build a community, update your customers, and generate revenue. But if an email list is so important, how do you build one? Want to listen? There's an audio version below In a recent post called 3 […]
Apr 24 2018
Rank #10: How to Use Quizzes To Grow Your Email List and Send Personalized Emails
Have you ever wondered why companies like Clinique ask visitors to take the skin type quiz? Ever thought about why bloggers, podcasters, and other entrepreneurs are offering free online “assessments?” In each of these examples, businesses are using quizzes to grow their email list. And today, I'm going to share how you can do it […]
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Apr 16 2018
Rank #11: How to Get Started as a Coach
It was a cold and cloudy day in Toronto. Jason, Mike and I sat at the long table, pushed back our plates, picked up our mugs, and finished dinner. Want to listen? There's an audio version below Throughout the conversation that followed, the three of us discovered that combined, we'd spent over $20,000 on conferences, […]
Dec 21 2017
Rank #12: The Entrepreneur’s Dictionary of Terms
Have you heard a term or a phrase mentioned on a podcast or during a conference and wondered what it meant? The purpose of this page is to keep a running list of popular terms you might come across while on your journey of entrepreneurship and online business. Want to listen? There's an audio version […]
Aug 22 2017
Rank #13: Why You Should Treat Your Online Store More Like a Retail Shop
Having a successful online business isn't all that different from having a successful offline or retail business. Buyers are buyers, whether they're in your store or on your website. Want to listen? There's an audio version below Today, let's look at some of the basic principles that work both online and offline, and how you […]
Click here Why You Should Treat Your Online Store More Like a Retail Shop to visit Ellory Wells and leave a comment.
Aug 02 2017
Rank #14: I’m Giving Up on Evernote and Switching to OneNote
Evernote, I'm done with you. I've had it. I'm moving on. I started using you six years ago, and you help me sync and store over 1100 notes in more than a dozen notebooks. I've talked about the power of using you several times here on my blog, but now I'm done. Want to listen? There's an […]
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Jul 03 2017
Rank #15: 4 Tips for Growing Your Email List
One of the most common requests I get through my community survey is for me to share more about how to grow an email list. Want to listen? There's an audio version below I guess talking about how to get better results with your email campaigns in this post, and how NOT to grow your list here, and how to get […]
May 01 2017
Rank #16: EP99: How to Write a Book, Get it Published, & Become a #1 Bestselling Author w/ Jimmy Burgess (@JimmyBurgess8)
Episode 99 of the Empowered Podcast features author, speaker, writing coach and my friend, Jimmy Burgess. If you've ever wanted to write a book (and who hasn't) this episode will show you how. From time management tips, to writing formats and formulas, to the strategy you can use to become a #1 bestseller, this episode […]
Click here EP99: How to Write a Book, Get it Published, & Become a #1 Bestselling Author w/ Jimmy Burgess (@JimmyBurgess8) to visit Ellory Wells and leave a comment.
Mar 15 2016
Rank #17: EP94: Becoming a Successful Coach w/ Valerie Groth (@ValerieGroth)
Episode 94 of the Empowered Podcast features life coach, speaker, blogger, podcaster and philanthropist, Valerie Groth. If you want to become a coach, but don't know how to get started, or, you want to charge for your services, but don't know how to price them, this episode is for you! Today, Valerie shares how she got started […]
Click here EP94: Becoming a Successful Coach w/ Valerie Groth (@ValerieGroth) to visit Ellory Wells and leave a comment.
Jul 29 2015
Rank #18: EP38: Why Two Doctors Started an Online Business with Ryan and Allison Gray (@MedicalSchoolHQ)
Episode 38 the Empowered Podcast features doctors Ryan and Allison Gray. Even with busy schedules, Ryan and Allison have found time to create an incredible online business. They share their story of why, as medical doctors, they decided to start an online business called Medical School HQ. The Grays share how they find the time, where […]
Click here EP38: Why Two Doctors Started an Online Business with Ryan and Allison Gray (@MedicalSchoolHQ) to visit Ellory Wells and leave a comment.
Jun 11 2014
Rank #19: EP33: Overcoming a Traumatic Brain Injury w/ Elaine Astrue
Episode 33 of the Empowered Podcast features Elaine Astrue. You'll hear Elaine talk about a life-changing event that occurred in 2008. She'll share with us her motivation story about finding your purpose, leading with empathy, and living a full life. Elaine's Mission: To find healing and a path forward after injury. How Elaine defines empowerment: Finding your purpose. […]
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May 07 2014
Rank #20: EP29: How to Find and Grow Your Social Media Platform w/ Rick Mulready (@RickMulready)
Episode 29 the Empowered Podcast features social media consultant and host of the “Inside Social Media” podcast, Rick Mulready. Rick and I talk about social media platforms, finding your audience and what it's like to leave corporate America to strike out on your own. Recorded around the time when I left my high-paying corporate job, […]
Click here EP29: How to Find and Grow Your Social Media Platform w/ Rick Mulready (@RickMulready) to visit Ellory Wells and leave a comment.
Apr 09 2014