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Future Proof

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion... Read more

Ranked #1

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15. Can a business be truly customer-centric?

15. Can a business be truly customer-centric?

Metro Bank is a UK bank that aims to put customers and colleagues at the heart of everything they do. Their CEO Craig Do... Read more

4 Jan 2019

27mins

Ranked #2

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19. Should marketers invest in AI?

19. Should marketers invest in AI?

Yasmeen Ahmad from Teradata tells us what Artificial Intelligence (AI) actually means, and where it can be valuable for ... Read more

1 Mar 2019

24mins

Ranked #3

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29. What makes a game-changing CMO? with Nadine Dietz

29. What makes a game-changing CMO? with Nadine Dietz

What is the role of the CMO? How is it changing? And, most importantly, what makes a really good one? Jane Ostler interv... Read more

12 Jul 2019

24mins

Ranked #4

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44. How do you produce news in a digital world?

44. How do you produce news in a digital world?

What’s involved in producing news? And what’s new about news in a more digital-focussed world? Inga Thordar, Executive E... Read more

5 Nov 2019

26mins

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Ranked #5

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13. How can businesses close the narrative gap?

13. How can businesses close the narrative gap?

Do you think people understand your business? Its true essence? Most companies in the UK say they are misunderstood, by ... Read more

6 Dec 2018

25mins

Ranked #6

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BONUS: How is COVID-19 impacting customer experience, and financial services?

BONUS: How is COVID-19 impacting customer experience, and financial services?

As the pandemic changes how people deal with businesses (and each other), Walker Smith and Barbara Cador discuss the pos... Read more

9 Apr 2020

15mins

Ranked #7

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30. What’s it like to work at Facebook? with Steve Hatch

30. What’s it like to work at Facebook? with Steve Hatch

Steve Hatch, Vice President Northern Europe at Facebook, and former CEO at MEC (now Wavemaker) talks about the differenc... Read more

21 Jul 2019

25mins

Ranked #8

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BONUS: What Women Want? Exhibition Audio Tour by Kantar

BONUS: What Women Want? Exhibition Audio Tour by Kantar

2018 marked the centenary of women’s suffrage in the UK. This was the beginning of a new era, when brands started to see... Read more

25 Feb 2019

21mins

Ranked #9

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11. Future Proof LIVE: What is marketing’s role in the boardroom?

11. Future Proof LIVE: What is marketing’s role in the boardroom?

What is the role of marketing in the boardroom? Should the CMO be on the board? If so, how do they get there? And how ca... Read more

16 Nov 2018

41mins

Ranked #10

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24. What is the best way to achieve business growth?

24. What is the best way to achieve business growth?

The Initiative for Real Growth has analysed a huge range of research, including hundreds of C-suite interviews, to uncov... Read more

10 May 2019

27mins

Ranked #11

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45. How can you make the world a better place?

45. How can you make the world a better place?

Daianna Karaian has always worked at the intersection of sustainability and business, helping brands make money while al... Read more

27 Nov 2019

31mins

Ranked #12

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28. How can marketers bring more joy to their work?

28. How can marketers bring more joy to their work?

Jane and Andrew speak to Bruce Daisley, VP EMEA for Twitter, about the role the platform plays in society and the market... Read more

8 Jul 2019

25mins

Ranked #13

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43. How do you delight Indian banking customers?

43. How do you delight Indian banking customers?

What makes a bank successful? How do you attract and retain customers in the Indian banking market? And what role does t... Read more

30 Oct 2019

24mins

Ranked #14

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42. How can marketing change a company’s culture?

42. How can marketing change a company’s culture?

The Racing Post was set up in 1986 to provide expert insights to fans of racing. But how does it approach marketing toda... Read more

11 Oct 2019

28mins

Ranked #15

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25. How much branding can you put in branded content?

25. How much branding can you put in branded content?

Branded content is absolutely everywhere… but why? What format works best, at each stage of a customer’s journey? How tr... Read more

24 May 2019

28mins

Ranked #16

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36. Can a machine be creative? with Perry Nightingale

36. Can a machine be creative? with Perry Nightingale

Technology and data now sit at the heart of marketing, and AI has quietly embedded itself in our culture. But how can we... Read more

1 Sep 2019

21mins

Ranked #17

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20. How does the BBC use audience data?

20. How does the BBC use audience data?

The BBC’s public purpose is to inform, educate, entertain and bring the country together. Measuring and improving this i... Read more

11 Mar 2019

23mins

Ranked #18

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34. How can we make online advertising better? featuring Teads

34. How can we make online advertising better? featuring Teads

How do you bridge the gap between creative and media teams to deliver more effective campaigns? How do you encourage use... Read more

15 Aug 2019

24mins

Ranked #19

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33. How can brands make the most of Pinterest? with Jon Kaplan

33. How can brands make the most of Pinterest? with Jon Kaplan

What makes Pinterest different to other platforms? Jon Kaplan, Global Head of Partnerships, explains to Jane and Felipe ... Read more

9 Aug 2019

18mins

Ranked #20

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47. How can you make the most of chatbots?

47. How can you make the most of chatbots?

There are more and more times when we find ourselves talking to what might seem like a person, but it’s actually a bot, ... Read more

20 Dec 2019

23mins

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