Cover image of Market Like a Fintech

Market Like a Fintech

Market‌ ‌like‌ ‌a‌ ‌Fintech‌ ‌is‌ ‌a‌ ‌podcast‌ ‌on‌ ‌a‌ ‌mission‌ ‌to‌ ‌find‌ ‌out‌ ‌what‌ ‌marketing‌ ‌strategies‌ ‌and‌ ‌tactics‌ ‌the‌ ‌top‌ ‌Fintech‌ ‌companies‌ ‌in‌ ‌the‌ ‌industry‌ ‌use‌ to‌ ‌... Read more

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Ranked #1

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How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle

How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle

We talk a lot about community on this podcast, as well as in the Slack group.Having a community for your product is incr... Read more

3 Feb 2022

1hr 2mins

Ranked #2

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Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle

Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle

You’ll often hear in the marketing and startup world “targeting everyone is like targeting no one”. That’s because targe... Read more

27 Jan 2022

42mins

Ranked #3

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Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar

Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar

As marketers, we often fall trap to only taking care of acquisition. So much so, that we forget that there is often a mu... Read more

20 Jan 2022

47mins

Ranked #4

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Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival

Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival

In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers.That means, it is purpos... Read more

13 Jan 2022

1hr

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Ranked #5

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How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo

How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo

Building in public takes guts. Being truly transparent takes guts.That’s because it’s easy to be transparent when everyt... Read more

6 Jan 2022

40mins

Ranked #6

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Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex

Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex

Crypto can be a tricky market to build a product in.It’s still quite niche, which means a big part of your marketing is ... Read more

16 Dec 2021

45mins

Ranked #7

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Creating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe Payments

Creating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe Payments

Managing the brand of a B2B fintech isn’t always straightforward.As a brand, you want to have enough personality that th... Read more

9 Dec 2021

49mins

Ranked #8

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A Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance Shoots

A Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance Shoots

If you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix.Video has prove... Read more

2 Dec 2021

43mins

Ranked #9

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NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money

NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money

As marketers, our job is to get our solution in front of the right people who have a problem that we can solve.In order ... Read more

25 Nov 2021

43mins

Ranked #10

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Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay

Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay

When no one’s heard about your product and it’s the first of a kind, how do you describe it to a cold audience? How do y... Read more

18 Nov 2021

49mins

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