How CPGs can optimize trade promotions and boost unit economics amid inflation
How CPGs can optimize trade promotions and boost unit economics amid inflation
Brands waste a staggering amount of money on ineffective trade promotions every year. It's problematic in general, but c... Read more
14 Jul 2022
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Key pillars of shopper marketing and insights on the digital shelf with DIAGEO
Key pillars of shopper marketing and insights on the digital shelf with DIAGEO
The shopper marketing and insights discipline is still experiencing a surprisingly large amount of growing pain. So, how... Read more
9 Jun 2022
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