Cover image of Unpacking the Digital Shelf

Unpacking the Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelf... Read more

Ranked #1

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First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’

First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’

For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the auth... Read more

12 Nov 2019

34mins

Ranked #2

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Roundtable: The Halloween Episode - What's Scary In Manufacturing

Roundtable: The Halloween Episode - What's Scary In Manufacturing

On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in man... Read more

1 Nov 2019

26mins

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Ranked #3

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Roundtable: The Walmart Triple Play

Roundtable: The Walmart Triple Play

Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. ... Read more

2 Mar 2020

20mins

Ranked #4

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Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts

Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts

In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO retu... Read more

23 Dec 2019

30mins

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Ranked #5

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Roundtable: 2020 B2B Dos, Don'ts, and Duds

Roundtable: 2020 B2B Dos, Don'ts, and Duds

In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.

6 Jan 2020

32mins

Ranked #6

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Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research

Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research

When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Rese... Read more

27 Feb 2020

41mins

Ranked #7

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Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity

Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity

Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to ... Read more

6 Feb 2020

26mins

Ranked #8

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Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE

Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE

The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bach... Read more

17 Feb 2020

39mins

Ranked #9

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Roundtable: What Manufacturer Execs are Telling Us

Roundtable: What Manufacturer Execs are Telling Us

Molly Schonthal, who leads the DSI's Executive Forum, joins Peter to share the hot takes from her recent conversations ... Read more

6 Apr 2020

32mins

Ranked #10

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Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week

Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week

It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the F... Read more

24 Feb 2020

25mins

Ranked #11

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Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars

Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars

The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an... Read more

9 Dec 2019

38mins

Ranked #12

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Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory

Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory

A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not ou... Read more

5 Dec 2019

33mins

Ranked #13

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Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI

Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI

Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an inte... Read more

21 Nov 2019

38mins

Ranked #14

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Roundtable: Can IDs and Blockchain Stop Counterfeiting?

Roundtable: Can IDs and Blockchain Stop Counterfeiting?

Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting an... Read more

8 Nov 2019

32mins

Ranked #15

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Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart

Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart

Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled ... Read more

16 Dec 2019

27mins

Ranked #16

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Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball

Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball

Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits... Read more

18 Nov 2019

31mins

Ranked #17

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Roundtable: Fake Reviews and Lord & Taylor Gets Bagged

Roundtable: Fake Reviews and Lord & Taylor Gets Bagged

Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez tal... Read more

2 Dec 2019

22mins

Ranked #18

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How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International

How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International

Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Mo... Read more

23 Jan 2020

35mins

Ranked #19

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Roundtable: Will Casper Ghost Us?

Roundtable: Will Casper Ghost Us?

This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US... Read more

27 Jan 2020

23mins

Ranked #20

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Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler

Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler

New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an a... Read more

19 Dec 2019

37mins

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