In This Episode:    After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships.    In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make space for your business (and yourself) to evolve.    Episode Highlights  Why we’re stepping away from the BOW Podcast for a little while How to give yourself and your business space so you can evolve and change over time Why you should never forget that everything has a shelf life  Finding people who can ask you hard questions to make sure you don’t get “stuck” in your business How to treat your business as an experiment so you can test new ideas without fear Where we’re putting our focus and attention next  A very special ‘rapid fire’ question round    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships.  In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make space for your business (and yourself) to evolve.    Episode Highlights <ul> <li>Why we’re stepping away from the BOW Podcast for a little while</li> <li>How to give yourself and your business space so you can evolve and change over time</li> <li>Why you should never forget that everything has a shelf life </li> <li>Finding people who can ask you hard questions to make sure you don’t get “stuck” in your business</li> <li>How to treat your business as an experiment so you can test new ideas without fear</li> <li>Where we’re putting our focus and attention next </li> <li>A very special ‘rapid fire’ question round</li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 100: Rachel and Laura: So Long And Thanks For All The Fish

Adam Hunt

In This Episode:    Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled.   Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind.    They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in the same branch of Starbucks complaining about the WiFi. He now keeps them in a small bucket on his coffee table, occasionally feeding them episodes of Cheers.   Episode Highlights    How Adam convinced a bunch of TV writers to give up their fat paychecks and jump ship and start a copy agency Why joke formulas don’t always work in persuasive copy (and the counterintuitive reason Adam still uses them) How to find the perfect balance of comedy, psychology, and marketing to write a winning piece every time Why you should always start with conversion copy before thinking about the joke How to use comedy to get your audience to lower their resistance and be more open to hearing your message.  The secret to avoiding cringe worthy jokes when injecting humor into your brand How to avoid the biggest mistakes newbie writers make when trying their hand at humor  Adam’s advice for managing (and corralling) a team of writers and comedians    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled. Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind.  They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in the same branch of Starbucks complaining about the WiFi. He now keeps them in a small bucket on his coffee table, occasionally feeding them episodes of Cheers.   Episode Highlights <ul> <li>How Adam convinced a bunch of TV writers to give up their fat paychecks and jump ship and start a copy agency</li> <li>Why joke formulas don’t always work in persuasive copy (and the counterintuitive reason Adam still uses them)</li> <li>How to find the perfect balance of comedy, psychology, and marketing to write a winning piece every time</li> <li>Why you should always start with conversion copy before thinking about the joke</li> <li>How to use comedy to get your audience to lower their resistance and be more open to hearing your message. </li> <li>The secret to avoiding cringe worthy jokes when injecting humor into your brand</li> <li>How to avoid the biggest mistakes newbie writers make when trying their hand at humor </li> <li>Adam’s advice for managing (and corralling) a team of writers and comedians</li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 099: Adam Hunt: Comedic Conversion Writing

Laura Valenti

In This Episode:    So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.    Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career.   She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different "hats". These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher.   Today we talk about project management, mindset, and building a business that’s authentically you.   Episode Highlights    How to embrace free online learning to change your career (and your life!) Laura’s advice for getting paid to learn new skills How to see change in your business as healthy and exciting (rather than stressful) The first person you should hire when launching your new business How to build trust and brand awareness quickly when you’re just getting started  Which parts of your business you should automate and systematize first How to automate more of your writing business so you can focus on the work you love most Becoming a collaborator (rather than an employee) when working with clients The powerful mindset strategy behind increasing productivity and creativity  Laura’s advice for fixing an unproductive day  The 3 lists you should carry around with you daily to consistently move toward big goals  How to enjoy the “journey” of building your business (and not just the destination)    And plenty more along the way. 

In This Episode:  So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different "hats". These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you.   Episode Highlights <ul> <li>How to embrace free online learning to change your career (and your life!)</li> <li>Laura’s advice for getting paid to learn new skills</li> <li>How to see change in your business as healthy and exciting (rather than stressful)</li> <li>The first person you should hire when launching your new business</li> <li>How to build trust and brand awareness quickly when you’re just getting started </li> <li>Which parts of your business you should automate and systematize first</li> <li>How to automate more of your writing business so you can focus on the work you love most</li> <li>Becoming a collaborator (rather than an employee) when working with clients</li> <li>The powerful mindset strategy behind increasing productivity and creativity </li> <li>Laura’s advice for fixing an unproductive day </li> <li>The 3 lists you should carry around with you daily to consistently move toward big goals </li> <li>How to enjoy the “journey” of building your business (and not just the destination)</li> </ul> And plenty more along the way.

BOW 098: Laura Valenti: Project Management Mindset

Finka Jerkovic

In This Episode:   Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement.   Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.  Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.   Episode Highlights   How to pull on the tendrils of the book hiding inside you  Dealing with the pain (and sometimes necessity) of throwing out your first draft How to know when it’s the right time to write your book The strategy behind fitting a book into your overall business plan How to write your book while balancing a full time job or business Working with a book writing coach to get past your sticking points  How to fully embrace what you’re selling so you can feel free in promoting yourself and your work Managing book launch anxiety (and how to avoid constantly hitting the ‘refresh’ button on your results) How to sell from love instead of fear (for both your own business, and your client’s)    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement.  Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Episode Highlights <ul> <li>How to pull on the tendrils of the book hiding inside you </li> <li>Dealing with the pain (and sometimes necessity) of throwing out your first draft</li> <li>How to know when it’s the right time to write your book</li> <li>The strategy behind fitting a book into your overall business plan</li> <li>How to write your book while balancing a full time job or business</li> <li>Working with a book writing coach to get past your sticking points </li> <li>How to fully embrace what you’re selling so you can feel free in promoting yourself and your work</li> <li>Managing book launch anxiety (and how to avoid constantly hitting the ‘refresh’ button on your results)</li> <li>How to sell from love instead of fear (for both your own business, and your client’s) </li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 097: Finka Jerkovic: How To Love Your Business, Clients, and Offers 

Angie Colee

In This Episode:    Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business.    She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she’s learned on her journey from cubicle copywriter to badass business owner.   In that time she’s coached hundreds of creative freelancers through finding clients and confidently fulfilling the gig…   Strategized and written multiple multi-million dollar launches, including two during the recent pandemic…   And Generated over $50MM in direct-to-consumer sales with her copy.   Since she walked away from her day job, she’s created strategies and promos for companies like Masterclass, Copy Chief, The Hustle, Rich Dad Poor Dad, and Product Launch Formula.   These days, she’s teaching everything she’s learned in her new business called Permission to Kick Ass. There she provides business and confidence coaching for creative entrepreneurs.   Episode Highlights  Why Angie decided to move away from being a copywriting gun for hire  How Angie manages her creative work while working remotely from the road Her superpower that makes her the perfect person to turn to when you need a loving kick in the butt. How to have difficult conversations with clients when you need to set boundaries The difference between a "red flag" and s "miscommunication" when it comes to managing clients How you can use your personality and quirks to attract the right clients  The filters you should run all prospects through to make sure they’re easy to work with    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business.  She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she’s learned on her journey from cubicle copywriter to badass business owner. In that time she’s coached hundreds of creative freelancers through finding clients and confidently fulfilling the gig… Strategized and written multiple multi-million dollar launches, including two during the recent pandemic… And Generated over $50MM in direct-to-consumer sales with her copy. Since she walked away from her day job, she’s created strategies and promos for companies like Masterclass, Copy Chief, The Hustle, Rich Dad Poor Dad, and Product Launch Formula. These days, she’s teaching everything she’s learned in her new business called Permission to Kick Ass. There she provides business and confidence coaching for creative entrepreneurs.   Episode Highlights <ul> <li>Why Angie decided to move away from being a copywriting gun for hire </li> <li>How Angie manages her creative work while working remotely from the road</li> <li>Her superpower that makes her the perfect person to turn to when you need a loving kick in the butt.</li> <li>How to have difficult conversations with clients when you need to set boundaries</li> <li>The difference between a "red flag" and s "miscommunication" when it comes to managing clients</li> <li>How you can use your personality and quirks to attract the right clients </li> <li>The filters you should run all prospects through to make sure they’re easy to work with</li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 096: Angie Colee: Permission To Kick Ass

Prerna Malik

In This Episode:    Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers.   They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses.   They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others!   They live in India with their daughter, Manini and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! (Sounds like our kind of people!)   Today we talk about getting strategic about your profits and mindset, scaling on your own terms, running a business Internationally, and how to grow your business while scaling back the hours you work.   Episode Highlights    How chronic illness forced Prerna and Mayank to launch their own business  Their system for finding international clients while based in India How they moved from “content creation” to sales copywriting (and why they made the switch) Scaling your business on YOUR terms (and doing it sustainably) How they scaled BACK the hours they worked without sacrificing growth in their business  The 3 key areas of your business to focus on if you want to work LESS hours while your business continues to grow How to be intentional and strategic about building profits in your business (and you don’t need to be an accounting whiz)    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others! They live in India with their daughter, Manini and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! (Sounds like our kind of people!) Today we talk about getting strategic about your profits and mindset, scaling on your own terms, running a business Internationally, and how to grow your business while scaling back the hours you work.   Episode Highlights <ul> <li>How chronic illness forced Prerna and Mayank to launch their own business </li> <li>Their system for finding international clients while based in India</li> <li>How they moved from “content creation” to sales copywriting (and why they made the switch)</li> <li>Scaling your business on YOUR terms (and doing it sustainably)</li> <li>How they scaled BACK the hours they worked without sacrificing growth in their business </li> <li>The 3 key areas of your business to focus on if you want to work LESS hours while your business continues to grow</li> <li>How to be intentional and strategic about building profits in your business (and you don’t need to be an accounting whiz)</li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 095: Mayank and Prerna Malik: Scaling Your Biz While Working Less

In This Episode:  Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time.    Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth.    So today Laura and I want to share more about the evolution of our businesses over time, and the lessons we’ve learned that will help you build a business that’s set to thrive through all kinds of ups and downs, and turns of industry so you can always make great money doing what you love.    Episode Highlights    The catalyst that caused each of us to launch our businesses How we overcame the biggest difficulties as we built our businesses  The main values we seek out in clients, employees, and business partners Our biggest “ah ha” moments over 10 years of working for ourselves How we stay updated with new business ideas and strategies The secret to finding that work-life balance Our best advice for our younger selves if we were to do it all again    And plenty more along the way. 

In This Episode:  Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time.  Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth.  So today Laura and I want to share more about the evolution of our businesses over time, and the lessons we’ve learned that will help you build a business that’s set to thrive through all kinds of ups and downs, and turns of industry so you can always make great money doing what you love.    Episode Highlights <ul> <li>The catalyst that caused each of us to launch our businesses</li> <li>How we overcame the biggest difficulties as we built our businesses </li> <li>The main values we seek out in clients, employees, and business partners</li> <li>Our biggest “ah ha” moments over 10 years of working for ourselves</li> <li>How we stay updated with new business ideas and strategies</li> <li>The secret to finding that work-life balance</li> <li>Our best advice for our younger selves if we were to do it all again</li> </ul> And plenty more along the way.

BOW 094: Rachel and Laura: Building A Business That Lasts

Ilise Benun

In This Episode:    Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals.   Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art &amp; Design.   With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Let’s dive in.    Episode Highlights    How Ilise helps her clients clear their mental clutter  Why promoting your creative on social media may NOT be a good idea How to create a marketing plan for your business that works for you and your personality  How to break out of the “low paying client’ cycle and work with clients who are happy to pay you more  Why Ilise thinks you’ve been brainwashed to avoid marketing your business Understanding the difference between “worth” and “value” when pricing your services  How to develop great collaborative relationships with your clients The 3 simple action steps you can do over and over again to get a flood of great clients  How to meet potential prospects and develop a genuine relationship with them Busting through mental money blocks that stop you from earning more How to make money negotiations a conversation instead of a confrontation And plenty more along the way. Get the resources mentioned in this episode below. 

In This Episode:  Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art &amp; Design. With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Let’s dive in.    Episode Highlights <ul> <li>How Ilise helps her clients clear their mental clutter </li> <li>Why promoting your creative on social media may NOT be a good idea</li> <li>How to create a marketing plan for your business that works for you and your personality </li> <li>How to break out of the “low paying client’ cycle and work with clients who are happy to pay you more </li> <li>Why Ilise thinks you’ve been brainwashed to avoid marketing your business</li> <li>Understanding the difference between “worth” and “value” when pricing your services </li> <li>How to develop great collaborative relationships with your clients</li> <li>The 3 simple action steps you can do over and over again to get a flood of great clients </li> <li>How to meet potential prospects and develop a genuine relationship with them</li> <li>Busting through mental money blocks that stop you from earning more</li> <li>How to make money negotiations a conversation instead of a confrontation And plenty more along the way. Get the resources mentioned in this episode below.</li> </ul>

BOW 093: Ilise Benun: The Writer’s Money Mindset

Jacqueline Burns

In This Episode:    Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies.   She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.    Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.    Episode Highlights    What it’s like working on the most well-known books of modern times What Jacq looks for in books that she chooses to publish  How authors can write a book that will stand the test of time The common elements of books that are likely to become blockbusters How to avoid the biggest mistakes new authors make when writing their first book The #1 piece of advice Jacq gives authors who want to make it big The specifics of what you should look for in a writing coach (and it’s not a long list of accreditations)    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.    Episode Highlights <ul> <li>What it’s like working on the most well-known books of modern times</li> <li>What Jacq looks for in books that she chooses to publish </li> <li>How authors can write a book that will stand the test of time</li> <li>The common elements of books that are likely to become blockbusters</li> <li>How to avoid the biggest mistakes new authors make when writing their first book</li> <li>The #1 piece of advice Jacq gives authors who want to make it big</li> <li>The specifics of what you should look for in a writing coach (and it’s not a long list of accreditations)</li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 092: Jacqueline Burns: Publishing Books That Sell Millions

Licia Morelli

In This Episode:    Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own!   Our guest today really pulled out the good stuff for us in this interview.    Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.    She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.    Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.    Grab a notebook and buckle up for this one!   Episode Highlights    How Licia launched her writing career by telling jokes on twitter Her “single person” copy tactic that guarantees her work will hit hte mark How she gets bad-ass testimonials (and measurable results!) from her clients Her system for using “The 5 Love Languages” to get incredible case study’s and proof for your biz How to get testimonials for a brand new offer that’s never been sold before Licia’s system for getting long-term clients who book out full days with her months in advance How to manage a busy roster, your personal life, creative work, and the functional part of your biz without going crazy Why Licia DOESN’T raise her prices    And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:  Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview.  Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.  She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.  Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.  Grab a notebook and buckle up for this one!   Episode Highlights <ul> <li>How Licia launched her writing career by telling jokes on twitter</li> <li>Her “single person” copy tactic that guarantees her work will hit hte mark</li> <li>How she gets bad-ass testimonials (and measurable results!) from her clients</li> <li>Her system for using “The 5 Love Languages” to get incredible case study’s and proof for your biz</li> <li>How to get testimonials for a brand new offer that’s never been sold before</li> <li>Licia’s system for getting long-term clients who book out full days with her months in advance</li> <li>How to manage a busy roster, your personal life, creative work, and the functional part of your biz without going crazy</li> <li>Why Licia DOESN’T raise her prices</li> </ul> And plenty more along the way. Get the resources mentioned in this episode below.

BOW 091: Licia Morelli: How To Get Bad-ass Testimonials and Referrals

The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you.We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else.So if you want to master the business of writing, subscribe so you never miss an episode

Been listening to Rachel and Laura since they started Business of Writing. I don&#39;t miss an episode since this is gold for a relative newby like me building my copywriting business.
Listen to these if you&#39;re a writer or...don&#39;t listen and give me a big advantage getting more clients :)
Love BOW, you will too when you listen.
Just FYI, got a chance to meet both ladies a a conference. They&#39;re good people, friendly and approachable. It&#39;s amazing that Rachel is 6&#34;11&#34;, she photographs much shorter...

Prime Minister of Muscle

Rachel and Laura are rockstars in the industry, and when they set out to create a podcast, they set out to do it right. The interviews are powerful and actionable, and you&#39;ll get to hear from amazing people who really know what they&#39;re talking about. Don&#39;t miss this one.

Beautifully done!

The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the business of writing, subscribe so you never miss an episode

The Business of Writing Podcast

Laura Belgray

When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about who we let into the inner sanctum of our concentration and influence – including our email inbox.   One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray.    She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.   And while we have a super copy crush on Laura's work, we're also in love with her business model. In fact, we often use "Laura Belgray" as a verb when talking about the next level of our business. (i.e. - "I'm going to Laura Belgray that baby")   Laura's also written for some of the hottest magazines and television shows at huge networks like Nickelodeon, VH1, and Lifetime. In fact, some of the biggest stars in the world have brought her scripts to life on the screen.   Needless to say, we are so excited to chat with her today, and lucky to have her on the show. Let's dive in.   Episode Highlights    Why we're drooling over Laura's business model How she keeps her calendar as clear as possible Why she only writes "live" with clients on calls  How to charge clients what you really want to (and how to get clients that actually pay for it) Why Laura goes against the grain and charges by the hour How to know if your work is good enough to raise your rates The reason she NEVER calls herself a "freelancer" How to position yourself as a writer to get more respect and better clients Why you shouldn't worry about choosing a niche or specialty  Her biggest pet peeve about "providing value" in your work How to stop undercharging for work that's easy to do Why email is actually the fairest playing field to work with  

When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about who we let into the inner sanctum of our concentration and influence – including our email inbox. One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray.  She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read. And while we have a super copy crush on Laura's work, we're also in love with her business model. In fact, we often use "Laura Belgray" as a verb when talking about the next level of our business. (i.e. - "I'm going to Laura Belgray that baby") Laura's also written for some of the hottest magazines and television shows at huge networks like Nickelodeon, VH1, and Lifetime. In fact, some of the biggest stars in the world have brought her scripts to life on the screen. Needless to say, we are so excited to chat with her today, and lucky to have her on the show. Let's dive in.   Episode Highlights <ul> <li>Why we're drooling over Laura's business model</li> <li>How she keeps her calendar as clear as possible</li> <li>Why she only writes "live" with clients on calls </li> <li>How to charge clients what you really want to (and how to get clients that actually pay for it)</li> <li>Why Laura goes against the grain and charges by the hour</li> <li>How to know if your work is good enough to raise your rates</li> <li>The reason she NEVER calls herself a "freelancer"</li> <li>How to position yourself as a writer to get more respect and better clients</li> <li>Why you shouldn't worry about choosing a niche or specialty </li> <li>Her biggest pet peeve about "providing value" in your work</li> <li>How to stop undercharging for work that's easy to do</li> <li>Why email is actually the fairest playing field to work with </li> </ul>

BOW 025: How To Charge What You're Worth w/ Laura Belgray

Today we're chatting with Jimmy Parent.   Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas.   Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before.   If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you’re promoting in your sales copy - that’s a winning combination that marketers would do just about anything to get.   Jimmy works on his own projects, and also works in-house for one of the biggest and most successful information publishers in the world at Agora Financial.   These guys regularly run copywriting campaigns that generate MILLIONS of dollars in revenue – so for them, big ideas are serious business.   We’re excited to hear more about how Jimmy comes up with these great ideas and turns them into persuasive stories. Let's dive in.   Episode Highlights  How Jimmy landed the coveted gig at Agora Financial The science behind generating a multi-million dollar "big idea" How big publishers at Agora generate so much revenue A sneak peek at Jimmy's systematic research process that lets him create emotional stories that sell Learn Jimmy's step-by-step process when you’re writing a promotion to a specific avatar How Jimmy uses "copy boarding" to come up with persuasive hooks And plenty more along the way. 

Today we're chatting with Jimmy Parent. Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas. Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before. If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you’re promoting in your sales copy - that’s a winning combination that marketers would do just about anything to get. Jimmy works on his own projects, and also works in-house for one of the biggest and most successful information publishers in the world at Agora Financial. These guys regularly run copywriting campaigns that generate MILLIONS of dollars in revenue – so for them, big ideas are serious business. We’re excited to hear more about how Jimmy comes up with these great ideas and turns them into persuasive stories. Let's dive in.   Episode Highlights <ul> <li>How Jimmy landed the coveted gig at Agora Financial</li> <li>The science behind generating a multi-million dollar "big idea"</li> <li>How big publishers at Agora generate so much revenue</li> <li>A sneak peek at Jimmy's systematic research process that lets him create emotional stories that sell</li> <li>Learn Jimmy's step-by-step process when you’re writing a promotion to a specific avatar</li> <li>How Jimmy uses "copy boarding" to come up with persuasive hooks</li> <li>And plenty more along the way.</li> </ul>

BOW 006: Generating Million Dollar Story Hooks w/ Jimmy 

Justin Blackman

Justin Blackman is a master of voice. He also LOVES a challenge.   Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices.   In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and Puma.   Now he uses all that experience to create ridiculously specific voice guides, and teaches others to do the same.   Join us for this diverse chat about writing voice, the muppets, and how not to be a crappy human being.   Episode Highlights    What Justin learned managing big brands like Red Bull and Puma How he got his first freelance clients The real reason you need to check your ego when looking at other writer's work Why getting people to laugh is the fastest way to get attention The Jim Henson Muppets secret to discovering someone's voice How to become a brand ventriloquist and write in different voices The tangible “WTF” system for creating voice guides that clone your client What Justin learned writing over 10,000 headlines for 100 different brands The 3 measurable criteria you need to match someone’s writing voice 

Justin Blackman is a master of voice. He also LOVES a challenge. Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices. In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and Puma. Now he uses all that experience to create ridiculously specific voice guides, and teaches others to do the same. Join us for this diverse chat about writing voice, the muppets, and how not to be a crappy human being.   Episode Highlights <ul> <li>What Justin learned managing big brands like Red Bull and Puma</li> <li>How he got his first freelance clients</li> <li>The real reason you need to check your ego when looking at other writer's work</li> <li>Why getting people to laugh is the fastest way to get attention</li> <li>The Jim Henson Muppets secret to discovering someone's voice</li> <li>How to become a brand ventriloquist and write in different voices</li> <li>The tangible “WTF” system for creating voice guides that clone your client</li> <li>What Justin learned writing over 10,000 headlines for 100 different brands</li> <li>The 3 measurable criteria you need to match someone’s writing voice</li> </ul>

BOW 036: WTF Is Your Writing Voice w/ Justin Blackman

Kim Krause Schwam

Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest publishers in the country. So it's no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter.   Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she's even the first female copywriter to get a Boardroom control.   Kim credits her creative and analytical mind for giving her an edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage. Join us as we deep-dive into how she because one of the most in-demand copywriters today, and her advice for how you can too.   Episode Highlights    How Kim taught herself copy and went from 'good' to 'great' without apprenticing under another writer The #1 thing she requires from clients before starting a new project What she tells her junior copywriters to help them grow their careers The big mistake that taught her she needed a contract What to do when you get screwed by a bad project How to make your writing stand out and command attention among all the noise today What she learned making the leap from in-house marketer to freelance copywriter 

Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest publishers in the country. So it's no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter. Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she's even the first female copywriter to get a Boardroom control. Kim credits her creative and analytical mind for giving her an edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage. Join us as we deep-dive into how she because one of the most in-demand copywriters today, and her advice for how you can too.   Episode Highlights <ul> <li>How Kim taught herself copy and went from 'good' to 'great' without apprenticing under another writer</li> <li>The #1 thing she requires from clients before starting a new project</li> <li>What she tells her junior copywriters to help them grow their careers</li> <li>The big mistake that taught her she needed a contract</li> <li>What to do when you get screwed by a bad project</li> <li>How to make your writing stand out and command attention among all the noise today</li> <li>What she learned making the leap from in-house marketer to freelance copywriter</li> </ul>

BOW 020: How To Go From "Good" To "Great" w/ Kim Krause Schwam

If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend.    Goal setting is one of those topics that’s beaten into the ground over and over – especially around this time of year.    But you know what? It doesn’t have to be a slog.    And you don’t have to set massive goals with scary numbers assigned to them.   Join Rachel and Laura as we talk about the very different ways we set our goals for the new year, and how to make YOUR plan to smash out a killer 2020.    Episode Highlights    Why 2020 is the first year Laura has EVER set business goals How to make 2020 goal setting SUPER simple The (very) different ways Laura and Rachel set their business goals Why you need to consider your feelings when setting your goals (and why it’s not as woo woo as you think) The counterintuitive reason you shouldn’t set huge goals  How to set goals for yourself (and not for others or the “shoulds” in your life) Getting raw about why you’re setting certain goals How to find the balance between personal and business goals 

If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend.  Goal setting is one of those topics that’s beaten into the ground over and over – especially around this time of year.  But you know what? It doesn’t have to be a slog.  And you don’t have to set massive goals with scary numbers assigned to them. Join Rachel and Laura as we talk about the very different ways we set our goals for the new year, and how to make YOUR plan to smash out a killer 2020.    Episode Highlights <ul> <li>Why 2020 is the first year Laura has EVER set business goals</li> <li>How to make 2020 goal setting SUPER simple</li> <li>The (very) different ways Laura and Rachel set their business goals</li> <li>Why you need to consider your feelings when setting your goals (and why it’s not as woo woo as you think)</li> <li>The counterintuitive reason you shouldn’t set huge goals </li> <li>How to set goals for yourself (and not for others or the “shoulds” in your life)</li> <li>Getting raw about why you’re setting certain goals</li> <li>How to find the balance between personal and business goals</li> </ul>

BOW037: Setting Your 2020 Goals w/Rachel and Laura

Laura Gale

Rachel Mazza

When we asked about the biggest challenges in your writing business, many of you said that finding clients was your #1 struggle.   Only second to that was figuring out what to charge and how to get paid.   So today we’re talking all about how to find and price new writing projects.   We dive deep into how both of us generate a constant flow of leads, how we figure out what to charge, and how both of these things evolve as our businesses have changed over time.   Since both of us have very different types of writing businesses, this is a great opportunity to take what we’ve learned, and apply it in a way that works best for you.   Episode Highlights    How to make sure your writing skills are “client ready”  The unconventional advice about why you should accept projects that aren’t your top pic How to know when it’s time to stop learning and start working The raw truth about doing free spec work How to calculate your project price Why charging by the hour or per word is a bad deal for BOTH sides of the table How to promote yourself without sounding like a douchebag The best way to deal with imposter syndrome Our favorite methods for generating a constant flow of new leads The #1 prospecting trick that will set you apart from the competition 

When we asked about the biggest challenges in your writing business, many of you said that finding clients was your #1 struggle. Only second to that was figuring out what to charge and how to get paid. So today we’re talking all about how to find and price new writing projects. We dive deep into how both of us generate a constant flow of leads, how we figure out what to charge, and how both of these things evolve as our businesses have changed over time. Since both of us have very different types of writing businesses, this is a great opportunity to take what we’ve learned, and apply it in a way that works best for you.   Episode Highlights <ul> <li>How to make sure your writing skills are “client ready” </li> <li>The unconventional advice about why you should accept projects that aren’t your top pic</li> <li>How to know when it’s time to stop learning and start working</li> <li>The raw truth about doing free spec work</li> <li>How to calculate your project price</li> <li>Why charging by the hour or per word is a bad deal for BOTH sides of the table</li> <li>How to promote yourself without sounding like a douchebag</li> <li>The best way to deal with imposter syndrome</li> <li>Our favorite methods for generating a constant flow of new leads</li> <li>The #1 prospecting trick that will set you apart from the competition</li> </ul>

BOW 009: Finding Clients and Pricing Projects w/ Laura Gale and Rachel Mazza

Melanie Warren

Melanie Warren constantly impresses us with her ability to wear many hats – and always with clarity, purpose, and immense positivity. She's a marketing strategist, teacher, and clarity coach (which we'll talk more about in today's episode).   She’s also a very talented copywriter who studied with Parris Lampropolous as one of his cubs, and now writes copy for her own clients.   When she's not writing copy, she designs and directs the copywriter training at Money Map Press – an Agora company.   So needless to say, she’s a busy woman – and on top of that she studies buyer psychology, and is a constant student of learning the ins and outs of what makes people tick.   We're lucky to have her with us today and we've got a lot to learn from her. So let's dive in.   Episode Highlights    How to direct your writing career with purpose and clarity the 3 reasons people take action (and how to speak directly to them in your writing) How to "kill your darlings" in your writing and your biz to make room for the truly great stuff. Melanie's trick for balancing her work flow while working on many different projects How to apply what you learn from your mentors without losing yourself and your style. The best way to be present in your experience as a writer – no matter where you're at on your journey How to handle the big mental load of being a writer and a business owner 

Melanie Warren constantly impresses us with her ability to wear many hats – and always with clarity, purpose, and immense positivity. She's a marketing strategist, teacher, and clarity coach (which we'll talk more about in today's episode). She’s also a very talented copywriter who studied with Parris Lampropolous as one of his cubs, and now writes copy for her own clients. When she's not writing copy, she designs and directs the copywriter training at Money Map Press – an Agora company. So needless to say, she’s a busy woman – and on top of that she studies buyer psychology, and is a constant student of learning the ins and outs of what makes people tick. We're lucky to have her with us today and we've got a lot to learn from her. So let's dive in.   Episode Highlights <ul> <li>How to direct your writing career with purpose and clarity</li> <li>the 3 reasons people take action (and how to speak directly to them in your writing)</li> <li>How to "kill your darlings" in your writing and your biz to make room for the truly great stuff.</li> <li>Melanie's trick for balancing her work flow while working on many different projects</li> <li>How to apply what you learn from your mentors without losing yourself and your style.</li> <li>The best way to be present in your experience as a writer – no matter where you're at on your journey</li> <li>How to handle the big mental load of being a writer and a business owner</li> </ul>

BOW021: How To Get Clarity and Purpose in Your Writing Career w/ Melanie Warren

Amanda Luft

In This Episode:    Amanda Luft is an experienced web copywriter, specializing in the natural and alternative health industry.    She’s been writing for and studying health and wellness for years and is an experienced freelance copywriter.    But now, Amanda has made the leap to go in-house with a company as an employee, which as been a huge shift in her writing career.    So today, she’s going to give us a raw perspective from both sides of the fence – sharing the pros and cons as both a successful freelance writer, and as an in-house writer.   If you’re exploring different types of career paths as a writer, this is one episode you don’t want to miss. Let’s dive in.    Episode Highlights    Amanda’s experience with doing “spec” work How to subcontract with other writers to help with their overflow work Her experience finding a mentor to gain confidence in your writing skills Why she thinks the ‘hustle culture’ is complete b.s. How she first broke into the competitive health space What she learned transitioning from freelance writer to in-house writer The biggest pros and cons of going in-house How to know which career path is the best fit for you The #1 thing Amanda would have done if she started from scratch as a writer Why you DON’T have to spend thousands of dollars to improve your writing skills 

In This Episode:  Amanda Luft is an experienced web copywriter, specializing in the natural and alternative health industry.  She’s been writing for and studying health and wellness for years and is an experienced freelance copywriter.  But now, Amanda has made the leap to go in-house with a company as an employee, which as been a huge shift in her writing career.  So today, she’s going to give us a raw perspective from both sides of the fence – sharing the pros and cons as both a successful freelance writer, and as an in-house writer. If you’re exploring different types of career paths as a writer, this is one episode you don’t want to miss. Let’s dive in.    Episode Highlights <ul> <li>Amanda’s experience with doing “spec” work</li> <li>How to subcontract with other writers to help with their overflow work</li> <li>Her experience finding a mentor to gain confidence in your writing skills</li> <li>Why she thinks the ‘hustle culture’ is complete b.s.</li> <li>How she first broke into the competitive health space</li> <li>What she learned transitioning from freelance writer to in-house writer</li> <li>The biggest pros and cons of going in-house</li> <li>How to know which career path is the best fit for you</li> <li>The #1 thing Amanda would have done if she started from scratch as a writer</li> <li>Why you DON’T have to spend thousands of dollars to improve your writing skills</li> </ul>

BOW 045: Amanda Luft: Freelance vs. In-House Writing

Linda Perry

As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track.   She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country!   Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion.    Add in some serious training as a life coach, and she’s got plenty of mindset advice to share with writers. Join us today as we chat about money blocks, creative confidence, and mastering your mindset.    Episode Highlights    How Linda made the leap from defense attorney to copywriter The power of ‘practical woo’ How to stop 'white knuckling through your toughest mindset blocks The secret to answering the existential question: "Am I Enough?" Linda's recommendations for breaking through money blocks How to recondition your mindset from scarcity to abundance The fascinating story of how Linda got banned from a country for standing up for what's right 

As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country! Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion.  Add in some serious training as a life coach, and she’s got plenty of mindset advice to share with writers. Join us today as we chat about money blocks, creative confidence, and mastering your mindset.  Episode Highlights <ul> <li>How Linda made the leap from defense attorney to copywriter</li> <li>The power of ‘practical woo’</li> <li>How to stop 'white knuckling through your toughest mindset blocks</li> <li>The secret to answering the existential question: "Am I Enough?"</li> <li>Linda's recommendations for breaking through money blocks</li> <li>How to recondition your mindset from scarcity to abundance</li> <li>The fascinating story of how Linda got banned from a country for standing up for what's right</li> </ul>

BOW 035: Practical Woo Woo w/ Linda Perry

Kevin Rogers

Today's episode is especially exciting, because our guest today has massively influenced the development of this podcast.   Kevin Rogers is not only a master copywriter, coach, and copy chief – but he’s also the respected leader of one of the best communities for copywriters and freelance writers in the world.   Working with and learning from Kevin is a refreshing breath of fresh air in an industry that's often overhyped and full of self-proclaimed gurus. But with Kevin, you get the real deal.   He's put in the hard work, the reps, and taken the hard knocks needed to become one of the top copywriters in the world. And now, he's taken those lessons and built a thriving and supportive community for copywriters that exudes a culture of professionalism, integrity, and positive camaraderie.   As Copy Chief's motto promotes – "Nobody Writes Alone" – so join us for this jam-packed episode as we all deep-dive into the mindset (and some of the madness) that goes along with becoming a successful copywriter.   Episode Highlights    How Kevin launched his copywriting career with zero copy experience The #1 thing you can do TODAY to build a sustainable, profitable writing business Kevin's advice for breaking through the "need results but need clients" Catch 22 cycle How to make sure you're always moving forward in your business The best way to break through the "confidence conundrum" so you can work with better clients How to respond when a client wants you to guarantee results What to do when your writing doesn't produce results for your clients Why you should avoid "lottery ticket" clients at all costs How to trust your gut instincts (and how to know when to seek advice instead) The real "non woo woo" reason you should have an abundance mindset about getting clients How to know where you should put your energy so you're always heading in the right direction Kevin's advice about choosing a speciality or niche 

Today's episode is especially exciting, because our guest today has massively influenced the development of this podcast. Kevin Rogers is not only a master copywriter, coach, and copy chief – but he’s also the respected leader of one of the best communities for copywriters and freelance writers in the world. Working with and learning from Kevin is a refreshing breath of fresh air in an industry that's often overhyped and full of self-proclaimed gurus. But with Kevin, you get the real deal. He's put in the hard work, the reps, and taken the hard knocks needed to become one of the top copywriters in the world. And now, he's taken those lessons and built a thriving and supportive community for copywriters that exudes a culture of professionalism, integrity, and positive camaraderie. As Copy Chief's motto promotes – "Nobody Writes Alone" – so join us for this jam-packed episode as we all deep-dive into the mindset (and some of the madness) that goes along with becoming a successful copywriter.   Episode Highlights <ul> <li>How Kevin launched his copywriting career with zero copy experience</li> <li>The #1 thing you can do TODAY to build a sustainable, profitable writing business</li> <li>Kevin's advice for breaking through the "need results but need clients" Catch 22 cycle</li> <li>How to make sure you're always moving forward in your business</li> <li>The best way to break through the "confidence conundrum" so you can work with better clients</li> <li>How to respond when a client wants you to guarantee results</li> <li>What to do when your writing doesn't produce results for your clients</li> <li>Why you should avoid "lottery ticket" clients at all costs</li> <li>How to trust your gut instincts (and how to know when to seek advice instead)</li> <li>The real "non woo woo" reason you should have an abundance mindset about getting clients</li> <li>How to know where you should put your energy so you're always heading in the right direction</li> <li>Kevin's advice about choosing a speciality or niche</li> </ul>

BOW 014: Building Momentum and Confidence as a Freelance Writer w/ Kevin Rogers

Derek Murphy

While this is one of our first episodes, we can already tell this is going to be one of the most popular guests on our show.   Derek Murphy is a writer, artist, and entrepreneur who is taking the self-publishing industry by storm. He's studied philosophy, fine art, and comparative literature at a high level in universities across the globe.   These unique experiences have shaped both his writing, and his approach to navigating the publishing industry.   Now Derek owns over a dozen companies which help indie writers publish and promote their writing – yet somehow finds time to put out 1-2 successful novels per year himself.   In addition, he co-writes books with other authors, coaches indie writers through their first books, and hosts writing retreats in castles across ancient Europe (yes... real castles). If you're into the craft of writing books and the strategy behind making them successful – this is one episode you don't want to miss. Episode Highlights   There were so many great moments in this episode, it's hard to know where to start! Some of the biggest takeaways include:    How and where to learn the craft of writing Derek's clever trick for writing books on your iPhone How Derek writes, launches, and publishes 1-2 novels per year Derek's thoughts on the battle between ‘writing for money’ and ‘writing for art’ How fiction writers organize, plan and create big series The controversy about self-publishing vs “real writing” The difference between writing with a pre-planned outline vs. "writing by the seat of your pants" The strategy behind a successful book launch How to get your book to stick to the top of the best-seller charts after your launch Where the REAL money is in self-publishing How new writers can get past the high price point when publishing their first books How to co-write with other authors to produce new and exciting content And our personal favorite – how to rent a castle in Europe and use it for your own personal writing hideaway 

While this is one of our first episodes, we can already tell this is going to be one of the most popular guests on our show. Derek Murphy is a writer, artist, and entrepreneur who is taking the self-publishing industry by storm. He's studied philosophy, fine art, and comparative literature at a high level in universities across the globe. These unique experiences have shaped both his writing, and his approach to navigating the publishing industry. Now Derek owns over a dozen companies which help indie writers publish and promote their writing – yet somehow finds time to put out 1-2 successful novels per year himself. In addition, he co-writes books with other authors, coaches indie writers through their first books, and hosts writing retreats in castles across ancient Europe (yes... real castles). If you're into the craft of writing books and the strategy behind making them successful – this is one episode you don't want to miss. Episode Highlights There were so many great moments in this episode, it's hard to know where to start! Some of the biggest takeaways include: <ul> <li>How and where to learn the craft of writing</li> <li>Derek's clever trick for writing books on your iPhone</li> <li>How Derek writes, launches, and publishes 1-2 novels per year</li> <li>Derek's thoughts on the battle between ‘writing for money’ and ‘writing for art’</li> <li>How fiction writers organize, plan and create big series</li> <li>The controversy about self-publishing vs “real writing”</li> <li>The difference between writing with a pre-planned outline vs. "writing by the seat of your pants"</li> <li>The strategy behind a successful book launch</li> <li>How to get your book to stick to the top of the best-seller charts after your launch</li> <li>Where the REAL money is in self-publishing</li> <li>How new writers can get past the high price point when publishing their first books</li> <li>How to co-write with other authors to produce new and exciting content</li> <li>And our personal favorite – how to rent a castle in Europe and use it for your own personal writing hideaway</li> </ul>

BOW 004: The Craft and Strategy of Self-Publishing w/ Derek Murphy

Allison Carpio

Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers.   Allison works with marketers to help them get clarity into who their audience REALLY is  – and how to write strong pieces that attract these exact people.    The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there’s a problem with a piece of writing, it’s that the writer hasn't clearly defined their avatar.   And even worse, the majority of businesses and writers are completely wrong in what they think about their audiences.   Allison helps you dig a layer deeper into your avatar to put you ahead of your competition, and to bust all the myths circulating around the blogosphere about this misunderstood topic.    We’ve got a lot to get into today, so grab a cup of coffee and settle in for this one. Your writing business (and your readers) will thank you for it.    Episode Highlights    A simple and non-marketing-ey explanation of what an avatar actually is The questions you should ask your target readers to find out their deepest fears and desires (without being a weirdo) Why defining your target audience is critical even if you're not a sales copywriter The attributes that truly matter when defining your avatar (and it's NOT demographics) Why knowing your avatar is a direct link to making more money as a writer Why business owners should NOT write their own copy The biggest mistakes writers make when thinking about their target reader What Allison learned from "bro's" about finding the good stuff underneath the surface 

Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers. Allison works with marketers to help them get clarity into who their audience REALLY is  – and how to write strong pieces that attract these exact people.  The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there’s a problem with a piece of writing, it’s that the writer hasn't clearly defined their avatar. And even worse, the majority of businesses and writers are completely wrong in what they think about their audiences. Allison helps you dig a layer deeper into your avatar to put you ahead of your competition, and to bust all the myths circulating around the blogosphere about this misunderstood topic.  We’ve got a lot to get into today, so grab a cup of coffee and settle in for this one. Your writing business (and your readers) will thank you for it.    Episode Highlights <ul> <li>A simple and non-marketing-ey explanation of what an avatar actually is</li> <li>The questions you should ask your target readers to find out their deepest fears and desires (without being a weirdo)</li> <li>Why defining your target audience is critical even if you're not a sales copywriter</li> <li>The attributes that truly matter when defining your avatar (and it's NOT demographics)</li> <li>Why knowing your avatar is a direct link to making more money as a writer</li> <li>Why business owners should NOT write their own copy</li> <li>The biggest mistakes writers make when thinking about their target reader</li> <li>What Allison learned from "bro's" about finding the good stuff underneath the surface</li> </ul>

BOW 029: How To Find Your Reader's Deepest Fears and Desires w/ Allison Carpio

Suchandrika Chakrabarti

In This Episode:    Suchandrika Chakrabarti is a London-based journalist, podcaster, speaker and media trainer.    Over the last 13 years, she has reported, written, and edited for national newspapers and international news agencies.    Suchandrika has written extensively across business, politics, travel, tech and more – including The Times of London, Daily Mail, New Statesman, Reader’s Digest and many more.    Today, we talk about her experience in the rapidly-changing world of digital journalism, and what she’s learned training journalists in essential digital storytelling skills.    Episode Highlights    How the journalism industry has completely transformed in the past 20 years Why Suchandrika tried to leave journalism (and what ultimately brought her back) How to find (and recognize) the REAL story to get past the fluff Why journalists need to take themselves out of the journalism world as much as possible How to keep up in an industry that changes by the second Why digital storytelling completely changes the way you write a story Who’s really in charge of setting the agenda of the news How to develop your storytelling “muscle memory’’ The best way for writers to promote themselves in today’s competitive, noisy world Why she recommends completely ignoring your competition 

In This Episode:  Suchandrika Chakrabarti is a London-based journalist, podcaster, speaker and media trainer.  Over the last 13 years, she has reported, written, and edited for national newspapers and international news agencies.  Suchandrika has written extensively across business, politics, travel, tech and more – including The Times of London, Daily Mail, New Statesman, Reader’s Digest and many more.  Today, we talk about her experience in the rapidly-changing world of digital journalism, and what she’s learned training journalists in essential digital storytelling skills.    Episode Highlights <ul> <li>How the journalism industry has completely transformed in the past 20 years</li> <li>Why Suchandrika tried to leave journalism (and what ultimately brought her back)</li> <li>How to find (and recognize) the REAL story to get past the fluff</li> <li>Why journalists need to take themselves out of the journalism world as much as possible</li> <li>How to keep up in an industry that changes by the second</li> <li>Why digital storytelling completely changes the way you write a story</li> <li>Who’s really in charge of setting the agenda of the news</li> <li>How to develop your storytelling “muscle memory’’</li> <li>The best way for writers to promote themselves in today’s competitive, noisy world</li> <li>Why she recommends completely ignoring your competition</li> </ul>

BOW 046: Suchandrika Chakrabarti: Staying Creative and Relevant in Digital Journalism 

In This Episode:    Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.    Today we deep dive into the specific actions we’re taking to pivot our businesses during these uncertain times, and how you can lead your community and your industry.    Learn how to position yourself as an authority that people will turn to for guidance, as well as how to adjust your business plan to keep up with the shifting landscape.    Today’s episode is all about how to – not only protect your business – but how to thrive so you can come out on the other end of this corona-craziness stronger and more successful than ever.    Episode Highlights  How to be a strong leader for your audience in times of uncertainty The specific actions you should take right now to protect your business and continue growing during tough times  What you can do to lead even if you don’t have an established audience yet The resilient assets you should be building now so you’re not only relying on client work How to future-proof your lead flow, marketing, and client projects What to do if you’re feeling drained, anxious, and completely distracted  Why other people’s advice isn’t always useful during times of crisis Our advice for making the most of any ‘free time’ you have to grow your business during a downturn Rachel’s process for separating strategy from tactics so you only execute your most important ideas How to build a network of support to protect your business during a crisis 

In This Episode:  Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.  Today we deep dive into the specific actions we’re taking to pivot our businesses during these uncertain times, and how you can lead your community and your industry.  Learn how to position yourself as an authority that people will turn to for guidance, as well as how to adjust your business plan to keep up with the shifting landscape.  Today’s episode is all about how to – not only protect your business – but how to thrive so you can come out on the other end of this corona-craziness stronger and more successful than ever.    Episode Highlights <ul> <li>How to be a strong leader for your audience in times of uncertainty</li> <li>The specific actions you should take right now to protect your business and continue growing during tough times </li> <li>What you can do to lead even if you don’t have an established audience yet</li> <li>The resilient assets you should be building now so you’re not only relying on client work</li> <li>How to future-proof your lead flow, marketing, and client projects</li> <li>What to do if you’re feeling drained, anxious, and completely distracted </li> <li>Why other people’s advice isn’t always useful during times of crisis</li> <li>Our advice for making the most of any ‘free time’ you have to grow your business during a downturn</li> <li>Rachel’s process for separating strategy from tactics so you only execute your most important ideas</li> <li>How to build a network of support to protect your business during a crisis</li> </ul>

BOW 048: Rachel and Laura: How To Thrive In Uncertain Times

Kira Hug

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which is part of what makes her so much fun.   While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh.   A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is all-around a fun and fascinating entrepreneur to learn from.   Episode Highlights    How Kira first learned to write personality-driven launch copy Kira's go-to approach for getting a constant flow of new clients How Kira balances multiple brands and businesses within her roster The quirky question Kira asks every prospect to make sure they're a good fit What it truly takes to start and run a private community (and why it's way more work than you think) How to find and leverage the right online community to create a safe space for learning and growing When it's best to use larger communities vs. more intimate communities to solve your tough business challenges.  Why there's ALWAYS room for more writers and writing communities How to personalize your process when working with clients (even when using an assistant to manage your projects) 

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which is part of what makes her so much fun. While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh. A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is all-around a fun and fascinating entrepreneur to learn from.   Episode Highlights <ul> <li>How Kira first learned to write personality-driven launch copy</li> <li>Kira's go-to approach for getting a constant flow of new clients</li> <li>How Kira balances multiple brands and businesses within her roster</li> <li>The quirky question Kira asks every prospect to make sure they're a good fit</li> <li>What it truly takes to start and run a private community (and why it's way more work than you think)</li> <li>How to find and leverage the right online community to create a safe space for learning and growing</li> <li>When it's best to use larger communities vs. more intimate communities to solve your tough business challenges. </li> <li>Why there's ALWAYS room for more writers and writing communities</li> <li>How to personalize your process when working with clients (even when using an assistant to manage your projects)</li> </ul>

BOW 023: How To Use Online Communities To Level Up Your Biz w/ Kira Hug

Abbey Woodcock

Abbey Woodcock has helped thousands of freelancers master one of the hardest parts of being a full-time writer – the business side of writing.   She helps writers take control of the management and growth of their business, including their processes, systems, contracts, taxes, and more.   And one of the best parts about learning from Abbey is that she also practices what she preaches.   Along with helping freelancers master the business side of writing, she also writes compelling sales copy for some of the biggest names online.   Today she shares her experience with us as we learn how she works with clients at a high level, nails their voice in writing, and builds systems and processes to help you grow your business as a freelancer.   This episode is PACKED with value from a veteran of the industry, so grab a cup of coffee and settle in, because this is one show you don't want to miss.   Episode Highlights  How Abbey got started as a writer (including her humble beginnings 'pitching' her crush in 7th grade) What she learned from her impressively diverse background in journalism, disaster response, and teaching chainsaw instruction. How she manages huge launches and projects working with some of the biggest names in online marketing. The biggest mistakes she sees freelancers make when trying to grow their business Her favorite way to get "lifetime" copy clients How to become invaluable to clients by mastering their "voice" better than any other writer. 

Abbey Woodcock has helped thousands of freelancers master one of the hardest parts of being a full-time writer – the business side of writing. She helps writers take control of the management and growth of their business, including their processes, systems, contracts, taxes, and more. And one of the best parts about learning from Abbey is that she also practices what she preaches. Along with helping freelancers master the business side of writing, she also writes compelling sales copy for some of the biggest names online. Today she shares her experience with us as we learn how she works with clients at a high level, nails their voice in writing, and builds systems and processes to help you grow your business as a freelancer. This episode is PACKED with value from a veteran of the industry, so grab a cup of coffee and settle in, because this is one show you don't want to miss.   Episode Highlights <ul> <li>How Abbey got started as a writer (including her humble beginnings 'pitching' her crush in 7th grade)</li> <li>What she learned from her impressively diverse background in journalism, disaster response, and teaching chainsaw instruction.</li> <li>How she manages huge launches and projects working with some of the biggest names in online marketing.</li> <li>The biggest mistakes she sees freelancers make when trying to grow their business</li> <li>Her favorite way to get "lifetime" copy clients</li> <li>How to become invaluable to clients by mastering their "voice" better than any other writer.</li> </ul>

BOW 003: Mastering The Business Side Of Writing w/ Abbey Woodcock 

Brian McCarthy

Brian McCarthy is one of those guys who instantly puts a smile on your face and is always thinking about how he can give away value to others.   He also happens to be a talented copywriter who's worked with big marketers like Ramit Sethi, John Morrow, T. Harv Eker, Art of Charm, James Schramko, and more.   While his client portfolio is impressive, what we're really interested in learning from him is HOW he’s providing huge value to these clients.   Because Brian's carved out a fascinating vertical for himself by specializing in writing case studies.   Now, these case studies go far beyond sticking a vanity badge full of testimonials on your website…   …. Brian’s case studies are specifically designed to drive revenue, and grow your business. We'll let him tell you all about it. Check it out the episode below.   Episode Highlights    How Brian learned to develop high-profile launch copy for some of the world's best marketing brands What made him decide to start turning down lucrative launch deals to focus on case studies The biggest mistakes people make when writing case study material How Brian manages to create great content for his own business, even when his client roster is full The hardest part about being a full-time writer How to know when you're "good enough" to charge what you really want to earn 

Brian McCarthy is one of those guys who instantly puts a smile on your face and is always thinking about how he can give away value to others. He also happens to be a talented copywriter who's worked with big marketers like Ramit Sethi, John Morrow, T. Harv Eker, Art of Charm, James Schramko, and more. While his client portfolio is impressive, what we're really interested in learning from him is HOW he’s providing huge value to these clients. Because Brian's carved out a fascinating vertical for himself by specializing in writing case studies. Now, these case studies go far beyond sticking a vanity badge full of testimonials on your website… …. Brian’s case studies are specifically designed to drive revenue, and grow your business. We'll let him tell you all about it. Check it out the episode below.   Episode Highlights <ul> <li>How Brian learned to develop high-profile launch copy for some of the world's best marketing brands</li> <li>What made him decide to start turning down lucrative launch deals to focus on case studies</li> <li>The biggest mistakes people make when writing case study material</li> <li>How Brian manages to create great content for his own business, even when his client roster is full</li> <li>The hardest part about being a full-time writer</li> <li>How to know when you're "good enough" to charge what you really want to earn</li> </ul>

BOW 008: Revenue-Driving Case Studies w/ Brian McCarthy

Kyle Gray

Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience.   We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe.    In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a podcast, and more. So we are very excited to dig into all his experience on how timeless storytelling combined with modern marketing can transform your business.    Episode Highlights    How Kyle went from creative songwriter to master storyteller The strategy behind great stories that capture our attention How to use stories to transform your business no matter what type of writing you're into The key elements of a powerful story How to use emotion and imagination as business tools Kyle's tips for creating stories that sell How to design one clear path to sales with your stories The biggest storytelling mistakes writers make 

Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe.  In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a podcast, and more. So we are very excited to dig into all his experience on how timeless storytelling combined with modern marketing can transform your business.    Episode Highlights <ul> <li>How Kyle went from creative songwriter to master storyteller</li> <li>The strategy behind great stories that capture our attention</li> <li>How to use stories to transform your business no matter what type of writing you're into</li> <li>The key elements of a powerful story</li> <li>How to use emotion and imagination as business tools</li> <li>Kyle's tips for creating stories that sell</li> <li>How to design one clear path to sales with your stories</li> <li>The biggest storytelling mistakes writers make</li> </ul>

BOW 030: Storytelling Strategy w/ Kyle Gray

Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do.   He’s so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from.   Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems.    Perhaps that’s why his business is so aptly named – Conversion Engineering. Today’s episode has a lot of “meat” in it that you’ll be able to apply to your business right away. So let’s dive right in.   Episode Highlights    How Ross made the leap into copywriting from mechanical engineering The life-changing book that shaped his business early on How Ross becomes an “instant expert” when he writes in new niches Ross’ research system that takes the fluff out of customer ‘pain points’ and ‘desires’ How he built his client portfolio by getting paid on results Why he partners with business owners rather than works FOR them His system for getting better and higher-paying clients How to get a sustainable flow of revenue without having huge, stressful launches    And more!

Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do. He’s so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from. Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems.  Perhaps that’s why his business is so aptly named – Conversion Engineering. Today’s episode has a lot of “meat” in it that you’ll be able to apply to your business right away. So let’s dive right in.   Episode Highlights <ul> <li>How Ross made the leap into copywriting from mechanical engineering</li> <li>The life-changing book that shaped his business early on</li> <li>How Ross becomes an “instant expert” when he writes in new niches</li> <li>Ross’ research system that takes the fluff out of customer ‘pain points’ and ‘desires’</li> <li>How he built his client portfolio by getting paid on results</li> <li>Why he partners with business owners rather than works FOR them</li> <li>His system for getting better and higher-paying clients</li> <li>How to get a sustainable flow of revenue without having huge, stressful launches</li> </ul> And more!

BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn

Cindy Childress

Cindy is a professional ghostwriter who specializes in boutique book writing services.   She’s passionate about working "projects that matter" and has written for several best-selling authors, both in the USA and Internationally.   And while her clients love working with her and rave about her work, what we're most interested in is how Cindy gets a constant flow of leads to fill up her roster.   Today we’re talking with Cindy about improving your non-fiction writing with creative work, and how she grows her content-based business by being the "unicorn" in the room.   Episode Highlights    How Cindy reinvented herself as a ghostwriter after a long academic career The tough-love system for keeping clients accountable to deadlines How to filter clients who aren't a good fit for you The toughest challenge when ghostwriting for clients (and it isn't voice!) Cindy's method for being a "unicorn" that attracts clients at any event How creative fiction and poetry can improve your non-fiction writing and headlines 

Cindy is a professional ghostwriter who specializes in boutique book writing services. She’s passionate about working "projects that matter" and has written for several best-selling authors, both in the USA and Internationally. And while her clients love working with her and rave about her work, what we're most interested in is how Cindy gets a constant flow of leads to fill up her roster. Today we’re talking with Cindy about improving your non-fiction writing with creative work, and how she grows her content-based business by being the "unicorn" in the room.   Episode Highlights <ul> <li>How Cindy reinvented herself as a ghostwriter after a long academic career</li> <li>The tough-love system for keeping clients accountable to deadlines</li> <li>How to filter clients who aren't a good fit for you</li> <li>The toughest challenge when ghostwriting for clients (and it isn't voice!)</li> <li>Cindy's method for being a "unicorn" that attracts clients at any event</li> <li>How creative fiction and poetry can improve your non-fiction writing and headlines</li> </ul>

BOW 011: Building a Successful Ghostwriting Career w/ Cindy Childress

The best podcast episodes of anyone with an interesting story. With famous guests like Obama, LeBron James, Drake, Oprah Winfrey, Richard Branson, Michelle Obama, Serena Williams, to anyone who has a unique and interesting story to tell. Add episodes you're interested into your queue below!

Best Episodes: Personal Stories & Great Interviews

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!