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Digging for Insights

Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join S... Read more

Ranked #1

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Career Advice & MR trends with Lisa Gudding, EVP at IPSOS

Career Advice & MR trends with Lisa Gudding, EVP at IPSOS

In this episode we’ll hear from an industry veteran shares her career story, from her first job to her current role as E... Read more

6 Sep 2019

44mins

Ranked #2

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University of Georgia's Master of Marketing Research (Part 1 Grad School Mini-Series)

University of Georgia's Master of Marketing Research (Part 1 Grad School Mini-Series)

This is the first part of a mini-series on marketing research graduate programs.  About this EpisodeIn this episode, we'... Read more

20 Sep 2019

35mins

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Ranked #3

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University of Wisconsin's Marketing Research MBA with Kristin Branch (Part 2 of 4, Grad School Series)

University of Wisconsin's Marketing Research MBA with Kristin Branch (Part 2 of 4, Grad School Series)

About this EpisodeIn this second part of the marketing research grad school series, we speak with Kristin Branch, Direct... Read more

10 Oct 2019

33mins

Ranked #4

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Lessons from 35 years in Market Research | CEO of M/A/R/C Research, Merrill Dubrow

Lessons from 35 years in Market Research | CEO of M/A/R/C Research, Merrill Dubrow

What lessons should we take away from the last 35 years in the market research industry?  What career advice can we lear... Read more

9 Apr 2020

27mins

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Ranked #5

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Report: Ad Effectiveness of new media like Spotify, Hulu & Podcasts | SVP at Analytic Partners, Mike Menkes

Report: Ad Effectiveness of new media like Spotify, Hulu & Podcasts | SVP at Analytic Partners, Mike Menkes

Should companies be advertising on emerging media platforms like Spotify, Hulu & Podcasts? To answer this question, ... Read more

27 Feb 2020

32mins

Ranked #6

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Director of Insights at Nestle, Anna Estlund | Sports Marketing, Working Globally & Career Advice

Director of Insights at Nestle, Anna Estlund | Sports Marketing, Working Globally & Career Advice

EPISODE SUMMARYWhat does marketing & insights look like at professional sports teams like the Minnesota Timberwolves... Read more

11 Feb 2020

44mins

Ranked #7

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Elevate your work with personal storytelling | Victor Barbella, Storytelling Coach

Elevate your work with personal storytelling | Victor Barbella, Storytelling Coach

Every insights professional knows the importance of storytelling at work. Turning abstract facts into a narrative is imp... Read more

23 Jan 2020

38mins

Ranked #8

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Program director for MS in Marketing Research at Michigan State, Jessica Richards

Program director for MS in Marketing Research at Michigan State, Jessica Richards

This episode wraps up the mini-series on marketing research graduate schools with a conversation with the program direct... Read more

19 Dec 2019

29mins

Ranked #9

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Five Key Lessons to Choose a Graduate Program with Stephen Griffiths (Part 3/4 Grad School Mini-Series)

Five Key Lessons to Choose a Graduate Program with Stephen Griffiths (Part 3/4 Grad School Mini-Series)

ABOUT THIS EPISODEIn this third part of the grad school mini-series, I take a step inward and share my own stories about... Read more

24 Nov 2019

27mins

Ranked #10

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Innovating within large companies with Christina Wallace, coauthor of New to Big

Innovating within large companies with Christina Wallace, coauthor of New to Big

Episode SummaryInnovating within a large corporation poses many challenges.  The Lean Startup, the classic book by Eric ... Read more

7 Aug 2019

53mins

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