The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/

The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: <a href="https://thefixcopywriting.com/signup/" rel="nofollow" target="_blank">https://thefixcopywriting.com/signup/</a>

EP.63 - Churn and burn

EP.62 - A screeching wall of noise

EP.61 - Aaaaaarrrggghhh

EP.60 - Write, delete, repeat

EP.59 - Not thinking anywhere even close to the box

EP.58 - Ghosted by agencies

EP.57 - Brand voice bullshit

EP.56 - Cheat your way to more creative copy

EP.55 - Take the washing in

EP.54 - Insulting guests

The Fix

Jess MacIntyre

Natalie Moores

Glenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac &amp; Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses.NOTES ON THE PODCAST:Jess MacIntyre and Natalie Moores are the founders of Mac &amp; Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: https://www.macandmoore.com/Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RQLevVHow to Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2LySgV3You can find out more about Joanne Abeyie's work by following her on Twitter here: https://twitter.com/Joanna_AbeyieHow the be a Woman by Caitlin Moran is available on Amazon here: https://amzn.to/2LI4WczCreative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2RWZ5BaYou can find out more about Diane Arbus here: https://en.wikipedia.org/wiki/Diane_ArbusYou can check out Project Fearless here: https://www.projectfearless.org/For more free insight into copywriting and marketing, visit: allgoodcopy.com/

Glenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac &amp; Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses. NOTES ON THE PODCAST: Jess MacIntyre and Natalie Moores are the founders of Mac &amp; Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: <a href="https://www.macandmoore.com/" rel="nofollow" target="_blank">https://www.macandmoore.com/</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/2RQLevV" rel="nofollow" target="_blank">https://amzn.to/2RQLevV</a> How to Write Better Copy by Steve Harrison is available on Amazon here: <a href="https://amzn.to/2LySgV3" rel="nofollow" target="_blank">https://amzn.to/2LySgV3</a> You can find out more about Joanne Abeyie's work by following her on Twitter here: <a href="https://twitter.com/Joanna_Abeyie" rel="nofollow" target="_blank">https://twitter.com/Joanna_Abeyie</a> How the be a Woman by Caitlin Moran is available on Amazon here: <a href="https://amzn.to/2LI4Wcz" rel="nofollow" target="_blank">https://amzn.to/2LI4Wcz</a> Creative Blindness by Dave Trott is available on Amazon here: <a href="https://amzn.to/2RWZ5Ba" rel="nofollow" target="_blank">https://amzn.to/2RWZ5Ba</a> You can find out more about Diane Arbus here: <a href="https://en.wikipedia.org/wiki/Diane_Arbus" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Diane_Arbus</a> You can check out Project Fearless here: <a href="https://www.projectfearless.org/" rel="nofollow" target="_blank">https://www.projectfearless.org/</a> For more free insight into copywriting and marketing, visit: <a href="http://allgoodcopy.com/" rel="nofollow" target="_blank">allgoodcopy.com/</a>

AGC ARCHIVE - EP.14 - JESS MACINTYRE & NATALIE MOORES

Glenn Fisher talks to freelance copywriter Graeme Piper about life as a freelancer, how to manage clients and their expectations of copywriting and the wonders of living in Newton Abbot.NOTES ON THE PODCASTGraeme Piper is a freelance copywriter based in Newton Abbot, Devon. He has been freelancing full time since 2016 and goes by the name Drop Cap Copy. You can find out more about Graeme by following him on Twitter here: https://twitter.com/DropCapCopyGlenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeUYou can visit Graeme Piper's website here: https://dropcapcopy.com/Now Try Something Weirder by Michael Johnson is available on Amazon here: https://amzn.to/2HQYTiuFeck Perfunction by James Victore is available on Amazon here: https://amzn.to/3808sGC Creative Mischief by Dave Trott is available on Amazon here: https://amzn.to/2SXzLwLThe Glass Bead Game by Herman Hesse is available on Amazon here: https://amzn.to/2ViL7gBCatch up on The All Good Copy Podcast here: www.allgoodcopy.com

Glenn Fisher talks to freelance copywriter Graeme Piper about life as a freelancer, how to manage clients and their expectations of copywriting and the wonders of living in Newton Abbot. NOTES ON THE PODCAST Graeme Piper is a freelance copywriter based in Newton Abbot, Devon. He has been freelancing full time since 2016 and goes by the name Drop Cap Copy. You can find out more about Graeme by following him on Twitter here: <a href="https://twitter.com/DropCapCopy" rel="nofollow" target="_blank">https://twitter.com/DropCapCopy</a> Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: <a href="https://amzn.to/301dBeU" rel="nofollow" target="_blank">https://amzn.to/301dBeU</a> You can visit Graeme Piper's website here: <a href="https://dropcapcopy.com/" rel="nofollow" target="_blank">https://dropcapcopy.com/</a> Now Try Something Weirder by Michael Johnson is available on Amazon here: <a href="https://amzn.to/2HQYTiu" rel="nofollow" target="_blank">https://amzn.to/2HQYTiu</a> Feck Perfunction by James Victore is available on Amazon here: <a href="https://amzn.to/3808sGC" rel="nofollow" target="_blank">https://amzn.to/3808sGC</a> Creative Mischief by Dave Trott is available on Amazon here: <a href="https://amzn.to/2SXzLwL" rel="nofollow" target="_blank">https://amzn.to/2SXzLwL</a> The Glass Bead Game by Herman Hesse is available on Amazon here: <a href="https://amzn.to/2ViL7gB" rel="nofollow" target="_blank">https://amzn.to/2ViL7gB</a> Catch up on The All Good Copy Podcast here: <a href="http://www.allgoodcopy.com" rel="nofollow" target="_blank">www.allgoodcopy.com</a>

AGC ARCHIVE - EP.28 - GRAEME PIPER

Steve Harrison

Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work.NOTES ON THE PODCASTSteve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy &amp; Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April. Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeUHow To Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2JaenyLOld School by Tobias Wolff is available on Amazon here: https://amzn.to/3ah5BuQCatch up on The All Good Copy Podcast here: www.allgoodcopy.com

Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work. NOTES ON THE PODCAST Steve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy &amp; Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April. Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: <a href="https://amzn.to/301dBeU" rel="nofollow" target="_blank">https://amzn.to/301dBeU</a> How To Write Better Copy by Steve Harrison is available on Amazon here: <a href="https://amzn.to/2JaenyL" rel="nofollow" target="_blank">https://amzn.to/2JaenyL</a> Old School by Tobias Wolff is available on Amazon here: <a href="https://amzn.to/3ah5BuQ" rel="nofollow" target="_blank">https://amzn.to/3ah5BuQ</a> Catch up on The All Good Copy Podcast here: <a href="http://www.allgoodcopy.com" rel="nofollow" target="_blank">www.allgoodcopy.com</a>

AGC ARCHIVE - EP.30 - STEVE HARRISON

Rory Sutherland

Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer.NOTES ON THE PODCASTRory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: https://twitter.com/rorysutherlandGlenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeUYou can watch the video recording of this episode here: https://youtu.be/7aEhhIDsm9kAlchemy by Rory Sutherland is available on Amazon here: https://amzn.to/2SS7LLoYou can watch one of the famous Ronseal adverts here: https://www.youtube.com/watch?v=HJlCK2A9bAYYou can discover why both Rory and I are so taken with Japanese toilets here: https://www.youtube.com/watch?v=GZRwI7m7gnwCatch up on The All Good Copy Podcast here: www.allgoodcopy.com

Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer. NOTES ON THE PODCAST Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: <a href="https://twitter.com/rorysutherland" rel="nofollow" target="_blank">https://twitter.com/rorysutherland</a> Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: <a href="https://amzn.to/301dBeU" rel="nofollow" target="_blank">https://amzn.to/301dBeU</a> You can watch the video recording of this episode here: <a href="https://youtu.be/7aEhhIDsm9k" rel="nofollow" target="_blank">https://youtu.be/7aEhhIDsm9k</a> Alchemy by Rory Sutherland is available on Amazon here: <a href="https://amzn.to/2SS7LLo" rel="nofollow" target="_blank">https://amzn.to/2SS7LLo</a> You can watch one of the famous Ronseal adverts here: <a href="https://www.youtube.com/watch?v=HJlCK2A9bAY" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=HJlCK2A9bAY</a> You can discover why both Rory and I are so taken with Japanese toilets here: <a href="https://www.youtube.com/watch?v=GZRwI7m7gnw" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=GZRwI7m7gnw</a> Catch up on The All Good Copy Podcast here: <a href="http://www.allgoodcopy.com" rel="nofollow" target="_blank">www.allgoodcopy.com</a>

AGC ARCHIVE - EP.25 - RORY SUTHERLAND (LIVE)

Vikki Ross

Glenn Fisher talks to Vikki Ross about what it means to be a copywriter, why copywriting will always be important and why it's such a good idea to have develop mentors who can help guide you through your copywriting career.RELATED LINKS:Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here: https://twitter.com/VikkiRossWritesGlenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RwT1gRFind out more about For Creative Girls here: https://forcreativegirls.com/ Find out more about Creative Equals here: http://www.creativeequals.org/ Find out more about She Says: https://weareshesays.com/ Find out more about Who's Your Momma: https://weareshesays.com/yr_momma/ Find out more about School of Communication Arts 2.0: https://www.schoolcommunicationarts.com/ Find out more about Future Strategy Club: https://futurestrategyclub.com/A Life In Words by Paul Auster and I B Siegumfeldt is available on Amazon here: https://amzn.to/2HXd8FAFor more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

Glenn Fisher talks to Vikki Ross about what it means to be a copywriter, why copywriting will always be important and why it's such a good idea to have develop mentors who can help guide you through your copywriting career. RELATED LINKS: Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here: <a href="https://twitter.com/VikkiRossWrites" rel="nofollow" target="_blank">https://twitter.com/VikkiRossWrites</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/2RwT1gR" rel="nofollow" target="_blank">https://amzn.to/2RwT1gR</a> Find out more about For Creative Girls here: <a href="https://forcreativegirls.com/" rel="nofollow" target="_blank">https://forcreativegirls.com/</a> Find out more about Creative Equals here: <a href="http://www.creativeequals.org/" rel="nofollow" target="_blank">http://www.creativeequals.org/</a> Find out more about She Says: <a href="https://weareshesays.com/" rel="nofollow" target="_blank">https://weareshesays.com/</a> Find out more about Who's Your Momma: <a href="https://weareshesays.com/yr_momma/" rel="nofollow" target="_blank">https://weareshesays.com/yr_momma/</a> Find out more about School of Communication Arts 2.0: <a href="https://www.schoolcommunicationarts.com/" rel="nofollow" target="_blank">https://www.schoolcommunicationarts.com/</a> Find out more about Future Strategy Club: <a href="https://futurestrategyclub.com/" rel="nofollow" target="_blank">https://futurestrategyclub.com/</a> A Life In Words by Paul Auster and I B Siegumfeldt is available on Amazon here: <a href="https://amzn.to/2HXd8FA" rel="nofollow" target="_blank">https://amzn.to/2HXd8FA</a> For more free insight into copywriting and marketing, visit: <a href="http://allgoodcopy.com/" rel="nofollow" target="_blank">http://allgoodcopy.com/</a>

AGC ARCHIVE - EP.5 - VIKKI ROSS

Glenn Fisher talks to co-founder of the Gerety Awards, Lucia Ongay, about why she wanted to create a female-only awards jury, the creative differences between nationalities and why everyone should know who Frances Gerety is.NOTES ON THE PODCASTLucia Ongay is the co-founder of the Gerety awards, named in honour of the copywriter, Frances Gerety. Lucia launched the awards in 2019 with Joe Brooks and it features the only awards jury to be made up entirely of women. You can follow Lucia on Twitter here: https://twitter.com/lucia_ongayGlenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeUYou can find out more about the Gerety Awards here: https://www.geretyawards.com/You can read more about Frances Gerety here: https://en.wikipedia.org/wiki/Mary_Frances_GeretyTickets for All Good Copy Live in Hull are available here: https://northernpodcastfestival.co.uk/the-all-good-copy/Concrete Island by JG Ballard is available on Amazon here: https://amzn.to/2Q2p8XSHeather, The Totality by Matthew Weiner is available on Amazon here: https://amzn.to/337pgdLCatch up on The All Good Copy Podcast here: www.allgoodcopy.com

Glenn Fisher talks to co-founder of the Gerety Awards, Lucia Ongay, about why she wanted to create a female-only awards jury, the creative differences between nationalities and why everyone should know who Frances Gerety is. NOTES ON THE PODCAST Lucia Ongay is the co-founder of the Gerety awards, named in honour of the copywriter, Frances Gerety. Lucia launched the awards in 2019 with Joe Brooks and it features the only awards jury to be made up entirely of women. You can follow Lucia on Twitter here: <a href="https://twitter.com/lucia_ongay" rel="nofollow" target="_blank">https://twitter.com/lucia_ongay</a> Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: <a href="https://amzn.to/301dBeU" rel="nofollow" target="_blank">https://amzn.to/301dBeU</a> You can find out more about the Gerety Awards here: <a href="https://www.geretyawards.com/" rel="nofollow" target="_blank">https://www.geretyawards.com/</a> You can read more about Frances Gerety here: <a href="https://en.wikipedia.org/wiki/Mary_Frances_Gerety" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Mary_Frances_Gerety</a> Tickets for All Good Copy Live in Hull are available here: <a href="https://northernpodcastfestival.co.uk/the-all-good-copy/" rel="nofollow" target="_blank">https://northernpodcastfestival.co.uk/the-all-good-copy/</a> Concrete Island by JG Ballard is available on Amazon here: <a href="https://amzn.to/2Q2p8XS" rel="nofollow" target="_blank">https://amzn.to/2Q2p8XS</a> Heather, The Totality by Matthew Weiner is available on Amazon here: <a href="https://amzn.to/337pgdL" rel="nofollow" target="_blank">https://amzn.to/337pgdL</a> Catch up on The All Good Copy Podcast here: <a href="http://www.allgoodcopy.com" rel="nofollow" target="_blank">www.allgoodcopy.com</a>

AGC ARCHIVE - EP.29 - LUCIA ONGAY

Cindy Gallop

Glenn Fisher talks to advertising legend Cindy Gallop about why you shouldn't worry what other people think about you, the diversity problem facing the creative industry and the importance of a good night's sleep.NOTES ON THE PODCASTCindy Gallop is a founder, consultant and activist. For over a decade she worked at BBH and set up their US office. She has since founded MakeLoveNotPorn and IfWeRanTheWorld. She now lives in The Sky Apartment in New York. Find out more about her by visiting her website here: http://cindygallop.com/Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QizhSzYou can find out more about MakeLoveNotPorn here: https://www.makelovenotporn.com/You can find out more about The 3% Movement here: https://www.3percentmovement.com/You can see Cindy's TED Talk launching MakeLoveNotPorn here: https://www.youtube.com/watch?v=FV8n_E_6TpcYou can find the different 3% Conference talks Cindy talks about on their YouTube channel here: https://www.youtube.com/channel/UCa0ajknnSUQ6bTmg83PRe9QYou can watch P Diddy and others dancing in Cindy's old apartment here: https://www.youtube.com/watch?v=ufKxCclo7-cDave Trott's most recent book, Creative Blindness, is available on Amazon here: https://amzn.to/2m4mXXJAyoade on Ayoade by Richard Ayoade is available on Amazon here: https://amzn.to/353JyW2Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/

Glenn Fisher talks to advertising legend Cindy Gallop about why you shouldn't worry what other people think about you, the diversity problem facing the creative industry and the importance of a good night's sleep. NOTES ON THE PODCAST Cindy Gallop is a founder, consultant and activist. For over a decade she worked at BBH and set up their US office. She has since founded MakeLoveNotPorn and IfWeRanTheWorld. She now lives in The Sky Apartment in New York. Find out more about her by visiting her website here: <a href="http://cindygallop.com/" rel="nofollow" target="_blank">http://cindygallop.com/</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: <a href="https://amzn.to/2QizhSz" rel="nofollow" target="_blank">https://amzn.to/2QizhSz</a> You can find out more about MakeLoveNotPorn here: <a href="https://www.makelovenotporn.com/" rel="nofollow" target="_blank">https://www.makelovenotporn.com/</a> You can find out more about The 3% Movement here: <a href="https://www.3percentmovement.com/" rel="nofollow" target="_blank">https://www.3percentmovement.com/</a> You can see Cindy's TED Talk launching MakeLoveNotPorn here: <a href="https://www.youtube.com/watch?v=FV8n_E_6Tpc" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=FV8n_E_6Tpc</a> You can find the different 3% Conference talks Cindy talks about on their YouTube channel here: <a href="https://www.youtube.com/channel/UCa0ajknnSUQ6bTmg83PRe9Q" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCa0ajknnSUQ6bTmg83PRe9Q</a> You can watch P Diddy and others dancing in Cindy's old apartment here: <a href="https://www.youtube.com/watch?v=ufKxCclo7-c" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=ufKxCclo7-c</a> Dave Trott's most recent book, Creative Blindness, is available on Amazon here: <a href="https://amzn.to/2m4mXXJ" rel="nofollow" target="_blank">https://amzn.to/2m4mXXJ</a> Ayoade on Ayoade by Richard Ayoade is available on Amazon here: <a href="https://amzn.to/353JyW2" rel="nofollow" target="_blank">https://amzn.to/353JyW2</a> Catch up on The All Good Copy Podcast here: <a href="https://allgoodcopy.com/" rel="nofollow" target="_blank">https://allgoodcopy.com/</a>

AGC ARCHIVE - EP.20 - CINDY GALLOP

Clare Barry

Glenn Fisher talks to copywriter, Clare Barry, about how to stop your mind blowing up with creative ideas, which swear word is the best and why, and why the Scottish philosopher David Hume could well be her biggest copywriting influence.NOTES ON THE PODCAST:Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here: https://twitter.com/ClareBarryGlenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2ERgzt7You can find the articles we spoke about on Clare’s Meduim page here: https://medium.com/@ClareBarryClare’s own website can be found here: https://copyclare.com/You can listen to my own chat with the great Vikki Ross here: https://play.acast.com/s/theallgoodcopypodcast/ep5-vikki-rossYou can find a video version of the Barnardo’s ‘Fuck Off’ advert here: https://www.youtube.com/watch?v=16mw5JCry2sFor more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

Glenn Fisher talks to copywriter, Clare Barry, about how to stop your mind blowing up with creative ideas, which swear word is the best and why, and why the Scottish philosopher David Hume could well be her biggest copywriting influence. NOTES ON THE PODCAST: Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here: <a href="https://twitter.com/ClareBarry" rel="nofollow" target="_blank">https://twitter.com/ClareBarry</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/2ERgzt7" rel="nofollow" target="_blank">https://amzn.to/2ERgzt7</a> You can find the articles we spoke about on Clare’s Meduim page here: <a href="https://medium.com/@ClareBarry" rel="nofollow" target="_blank">https://medium.com/@ClareBarry</a> Clare’s own website can be found here: <a href="https://copyclare.com/" rel="nofollow" target="_blank">https://copyclare.com/</a> You can listen to my own chat with the great Vikki Ross here: <a href="https://play.acast.com/s/theallgoodcopypodcast/ep5-vikki-ross" rel="nofollow" target="_blank">https://play.acast.com/s/theallgoodcopypodcast/ep5-vikki-ross</a> You can find a video version of the Barnardo’s ‘Fuck Off’ advert here: <a href="https://www.youtube.com/watch?v=16mw5JCry2s" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=16mw5JCry2s</a> For more free insight into copywriting and marketing, visit: <a href="https://allgoodcopy.com/" rel="nofollow" target="_blank">https://allgoodcopy.com/</a>

AGC ARCHIVE - EP.12 - CLARE BARRY

Jenna Tiffany

Glenn Fisher talks to Jenna Tiffany about why email marketing is still one of the best channels for any business, how to make sure you're providing the best value in your emails and why you shouldn't worry about GDPR.RELATED LINKS:Jenna Tiffany is the founder of Let's Talk Strategy, an agency that looks to help businesses with all aspects of their marketing. You can find out more about Jenna and Let's Talk Strategy by visiting: https://letstalkstrategy.co.uk/Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2GwaNQcYou can find out more about the email monitoring tool Jenna uses here: https://letstalkstrategy.co.uk/competitor-email-marketing-monitoring/You can find out more about the DMA here: https://dma.org.uk/How I Escaped My Certain Fate by Stewart Lee is available on Amazon here: https://amzn.to/2GwbgBWFor more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

Glenn Fisher talks to Jenna Tiffany about why email marketing is still one of the best channels for any business, how to make sure you're providing the best value in your emails and why you shouldn't worry about GDPR. RELATED LINKS: Jenna Tiffany is the founder of Let's Talk Strategy, an agency that looks to help businesses with all aspects of their marketing. You can find out more about Jenna and Let's Talk Strategy by visiting: <a href="https://letstalkstrategy.co.uk/" rel="nofollow" target="_blank">https://letstalkstrategy.co.uk/</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/2GwaNQc" rel="nofollow" target="_blank">https://amzn.to/2GwaNQc</a> You can find out more about the email monitoring tool Jenna uses here: <a href="https://letstalkstrategy.co.uk/competitor-email-marketing-monitoring/" rel="nofollow" target="_blank">https://letstalkstrategy.co.uk/competitor-email-marketing-monitoring/</a> You can find out more about the DMA here: <a href="https://dma.org.uk/" rel="nofollow" target="_blank">https://dma.org.uk/</a> How I Escaped My Certain Fate by Stewart Lee is available on Amazon here: <a href="https://amzn.to/2GwbgBW" rel="nofollow" target="_blank">https://amzn.to/2GwbgBW</a> For more free insight into copywriting and marketing, visit: <a href="http://allgoodcopy.com/" rel="nofollow" target="_blank">http://allgoodcopy.com/</a>

AGC ARCHIVE - EP.6 - JENNA TIFFANY

Jane Evans

Glenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting.NOTES ON THE PODCASTJane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane on Twitter here: https://twitter.com/janeeGlenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkptoYou can visit Jane’s website here: https://www.janee.london/You can find out more about the Uninvisability project here: https://www.uninvisibility.comThe Hero with a Thousand Faces by Joseph Campbell is available on Amazon here: https://amzn.to/2Q8Gn8VThe Book of Laughter and Forgetting by Milan Kundera is available on Amazon here: https://amzn.to/2sQUd7UUnderstanding Comics by Scott McCloud is available on Amazon here: https://amzn.to/2rZlqWfCatch up on The All Good Copy Podcast here: https://www.allgoodcopy.com

Glenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting. NOTES ON THE PODCAST Jane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane on Twitter here: <a href="https://twitter.com/janee" rel="nofollow" target="_blank">https://twitter.com/janee</a> Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: <a href="https://amzn.to/2QQkpto" rel="nofollow" target="_blank">https://amzn.to/2QQkpto</a> You can visit Jane’s website here: https://www.janee.london/ You can find out more about the Uninvisability project here: <a href="https://www.uninvisibility.com" rel="nofollow" target="_blank">https://www.uninvisibility.com</a> The Hero with a Thousand Faces by Joseph Campbell is available on Amazon here: <a href="https://amzn.to/2Q8Gn8V" rel="nofollow" target="_blank">https://amzn.to/2Q8Gn8V</a> The Book of Laughter and Forgetting by Milan Kundera is available on Amazon here: <a href="https://amzn.to/2sQUd7U" rel="nofollow" target="_blank">https://amzn.to/2sQUd7U</a> Understanding Comics by Scott McCloud is available on Amazon here: <a href="https://amzn.to/2rZlqWf" rel="nofollow" target="_blank">https://amzn.to/2rZlqWf</a> Catch up on The All Good Copy Podcast here: <a href="https://www.allgoodcopy.com" rel="nofollow" target="_blank">https://www.allgoodcopy.com</a>

AGC ARCHIVE - EP.24 - JANE EVANS

Kate Toon

Glenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks &amp; Spencer website and what gets her excited about writing.NOTES ON THE PODCASTKate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi &amp; Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more about her by visiting her website here: https://www.katetooncopywriter.com.au/Glenn Fisher is an author, copywriter, podcaster and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: amzn.to/2QizhSzYou can find Kate's own copywriting podcast here: https://www.hotcopypodcast.com/You can find Kate's first book Confessions of a Misfit Entrepreneur on Amazon here: https://amzn.to/2PYety7You can watch the Foux De Fafa video by Flight of the Conchords here: https://www.youtube.com/watch?v=EuXdhow3uqQThe Sailor Who Fell from Grace with the Sea by Yukio Mishima is available from Amazon here: https://amzn.to/2NLy2XyLife for Sale by Yukio Mishima is available from Amazon here: https://amzn.to/2WW0KsZCatch up on The All Good Copy Podcast here: allgoodcopy.com/

Glenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks &amp; Spencer website and what gets her excited about writing. NOTES ON THE PODCAST Kate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi &amp; Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more about her by visiting her website here: <a href="https://www.katetooncopywriter.com.au/" rel="nofollow" target="_blank">https://www.katetooncopywriter.com.au/</a> Glenn Fisher is an author, copywriter, podcaster and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: <a href="http://amzn.to/2QizhSz" rel="nofollow" target="_blank">amzn.to/2QizhSz</a> You can find Kate's own copywriting podcast here: <a href="https://www.hotcopypodcast.com/" rel="nofollow" target="_blank">https://www.hotcopypodcast.com/</a> You can find Kate's first book Confessions of a Misfit Entrepreneur on Amazon here: <a href="https://amzn.to/2PYety7" rel="nofollow" target="_blank">https://amzn.to/2PYety7</a> You can watch the Foux De Fafa video by Flight of the Conchords here: <a href="https://www.youtube.com/watch?v=EuXdhow3uqQ" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=EuXdhow3uqQ</a> The Sailor Who Fell from Grace with the Sea by Yukio Mishima is available from Amazon here: <a href="https://amzn.to/2NLy2Xy" rel="nofollow" target="_blank">https://amzn.to/2NLy2Xy</a> Life for Sale by Yukio Mishima is available from Amazon here: <a href="https://amzn.to/2WW0KsZ" rel="nofollow" target="_blank">https://amzn.to/2WW0KsZ</a> Catch up on The All Good Copy Podcast here: <a href="http://allgoodcopy.com/" rel="nofollow" target="_blank">allgoodcopy.com/</a>

AGC ARCHIVE - EP.21 - KATE TOON

Ryan Wallman

Glenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book.NOTES ON THE PODCAST:Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: https://twitter.com/Dr_DraperGlenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2VEwm43You can find out more about Wellmark here: https://wellmark.com.au/The Human Stain by Philip Roth is available on Amazon here: https://amzn.to/2VBFB5iCreative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2Qeu6zwHow To Write Sales Letters That Sell by Drayton Bird is available on Amazon here: https://amzn.to/2WYmSCbWrite To Sell by Andy Maslen is available on Amazon here: https://amzn.to/2HKDuH8For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

Glenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book. NOTES ON THE PODCAST: Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: <a href="https://twitter.com/Dr_Draper" rel="nofollow" target="_blank">https://twitter.com/Dr_Draper</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/2VEwm43" rel="nofollow" target="_blank">https://amzn.to/2VEwm43</a> You can find out more about Wellmark here: <a href="https://wellmark.com.au/" rel="nofollow" target="_blank">https://wellmark.com.au/</a> The Human Stain by Philip Roth is available on Amazon here: <a href="https://amzn.to/2VBFB5i" rel="nofollow" target="_blank">https://amzn.to/2VBFB5i</a> Creative Blindness by Dave Trott is available on Amazon here: <a href="https://amzn.to/2Qeu6zw" rel="nofollow" target="_blank">https://amzn.to/2Qeu6zw</a> How To Write Sales Letters That Sell by Drayton Bird is available on Amazon here: <a href="https://amzn.to/2WYmSCb" rel="nofollow" target="_blank">https://amzn.to/2WYmSCb</a> Write To Sell by Andy Maslen is available on Amazon here: <a href="https://amzn.to/2HKDuH8" rel="nofollow" target="_blank">https://amzn.to/2HKDuH8</a> For more free insight into copywriting and marketing, visit: <a href="https://allgoodcopy.com/" rel="nofollow" target="_blank">https://allgoodcopy.com/</a>

AGC ARCHIVE - EP.11 - RYAN WALLMAN

John Espirian

Glenn Fisher talks to the relentlessly helpful, John Espirian, about branding yourself, the advantages of choosing a niche and how to market yourself as a copywriter on LinkedIn.NOTES ON THE PODCASTJohn Espirian is a B2B copywriter based in Newport in Wales. He is the author of the forthcoming book, Content DNA. You can find out more about John and his work by visiting his website here: https://espirian.co.uk/Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/33wwoQGYou can find out more about Mark Schaefer by visiting his website here: https://businessesgrow.com/Death and the Penguin by Andrey Kurkov is available from Amazon here: https://amzn.to/2YNhQxpA Brief History of Seven Killings by Marlon James is available from Amazon here: https://amzn.to/2YIpUj7

Glenn Fisher talks to the relentlessly helpful, John Espirian, about branding yourself, the advantages of choosing a niche and how to market yourself as a copywriter on LinkedIn. NOTES ON THE PODCAST John Espirian is a B2B copywriter based in Newport in Wales. He is the author of the forthcoming book, Content DNA. You can find out more about John and his work by visiting his website here: <a href="https://espirian.co.uk/" rel="nofollow" target="_blank">https://espirian.co.uk/</a> Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/33wwoQG" rel="nofollow" target="_blank">https://amzn.to/33wwoQG</a> You can find out more about Mark Schaefer by visiting his website here: <a href="https://businessesgrow.com/" rel="nofollow" target="_blank">https://businessesgrow.com/</a> Death and the Penguin by Andrey Kurkov is available from Amazon here: <a href="https://amzn.to/2YNhQxp" rel="nofollow" target="_blank">https://amzn.to/2YNhQxp</a> A Brief History of Seven Killings by Marlon James is available from Amazon here: <a href="https://amzn.to/2YIpUj7" rel="nofollow" target="_blank">https://amzn.to/2YIpUj7</a>

AGC ARCHIVE - EP.17 - JOHN ESPIRIAN

Nils Leonard

Glenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage.NOTES ON THE PODCAST:Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2lu7zDtThe television version of the Brewdog advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=_9OZMXsw5tIThe Nike Lionesses advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=fmhVGF9EICcThe Fox and the Star by Coralie Bickford-Smith is available on Amazon here: https://amzn.to/2k1QsZCGrief Is A Thing With Feathers by Max Porter is available on Amazon here: https://amzn.to/2k1FCTrThe Shape of Water by Andrea Camilleri is available on Amazon here: https://amzn.to/2k1RUeuThe Flame Alphabet by Ben Marcus is available on Amazon here: https://amzn.to/2jZiGUNFor more free insight into copywriting and marketing, visit: allgoodcopy.com/

Glenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage. NOTES ON THE PODCAST: Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: <a href="https://amzn.to/2lu7zDt" rel="nofollow" target="_blank">https://amzn.to/2lu7zDt</a> The television version of the Brewdog advert we discuss can be found on YouTube here: <a href="https://www.youtube.com/watch?v=_9OZMXsw5tI" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=_9OZMXsw5tI</a> The Nike Lionesses advert we discuss can be found on YouTube here: <a href="https://www.youtube.com/watch?v=fmhVGF9EICc" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=fmhVGF9EICc</a> The Fox and the Star by Coralie Bickford-Smith is available on Amazon here: <a href="https://amzn.to/2k1QsZC" rel="nofollow" target="_blank">https://amzn.to/2k1QsZC</a> Grief Is A Thing With Feathers by Max Porter is available on Amazon here: <a href="https://amzn.to/2k1FCTr" rel="nofollow" target="_blank">https://amzn.to/2k1FCTr</a> The Shape of Water by Andrea Camilleri is available on Amazon here: <a href="https://amzn.to/2k1RUeu" rel="nofollow" target="_blank">https://amzn.to/2k1RUeu</a> The Flame Alphabet by Ben Marcus is available on Amazon here: <a href="https://amzn.to/2jZiGUN" rel="nofollow" target="_blank">https://amzn.to/2jZiGUN</a> For more free insight into copywriting and marketing, visit: <a href="http://allgoodcopy.com/" rel="nofollow" target="_blank">allgoodcopy.com/</a>

AGC ARCHIVE - EP.15 - NILS LEONARD

Glenn Fisher talks to London-based entrepreneur Joanna Abeyie about the importance of equality in the creative industry, why diversity is a misleading word and how to be more confident in yourself.NOTES ON THE PODCASTJoanna Abeyie is an award-winning entrepreneur, campaigner, and journalist. She speaks about diversity all around the world and is currently helping businesses in the creative industry to help make their recruitment more diverse. In 2019, she also helped create the APPG for Creative Diversity. You can follow her on Twitter here: https://twitter.com/Joanna_AbeyieGlenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkptoYou can watch Joanna's TedX talk in Oman on YouTube here: https://www.youtube.com/watch?v=6ItNmWh_XCYYou can find out more about and follow the APPG for Creative Diversity on Twitter here: https://twitter.com/DiversityAPPGThe Chimp Paradox by Prof Steve Peters is available on Amazon here: https://amzn.to/2rrJ8cII Heart Me by David R. Hamilton is available on Amazon here: https://amzn.to/2qKTQuZThe Fight by Normal Mailer is available on Amazon here: https://amzn.to/2Og0jamKeep The Aspidistra Flying by George Orwell is available on Amazon here: https://amzn.to/33hClQbCatch up on The All Good Copy Podcast here: https://www.allgoodcopy.com

Glenn Fisher talks to London-based entrepreneur Joanna Abeyie about the importance of equality in the creative industry, why diversity is a misleading word and how to be more confident in yourself. NOTES ON THE PODCAST Joanna Abeyie is an award-winning entrepreneur, campaigner, and journalist. She speaks about diversity all around the world and is currently helping businesses in the creative industry to help make their recruitment more diverse. In 2019, she also helped create the APPG for Creative Diversity. You can follow her on Twitter here: <a href="https://twitter.com/Joanna_Abeyie" rel="nofollow" target="_blank">https://twitter.com/Joanna_Abeyie</a> Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: <a href="https://amzn.to/2QQkpto" rel="nofollow" target="_blank">https://amzn.to/2QQkpto</a> You can watch Joanna's TedX talk in Oman on YouTube here: <a href="https://www.youtube.com/watch?v=6ItNmWh_XCY" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=6ItNmWh_XCY</a> You can find out more about and follow the APPG for Creative Diversity on Twitter here: <a href="https://twitter.com/DiversityAPPG" rel="nofollow" target="_blank">https://twitter.com/DiversityAPPG</a> The Chimp Paradox by Prof Steve Peters is available on Amazon here: <a href="https://amzn.to/2rrJ8cI" rel="nofollow" target="_blank">https://amzn.to/2rrJ8cI</a> I Heart Me by David R. Hamilton is available on Amazon here: <a href="https://amzn.to/2qKTQuZ" rel="nofollow" target="_blank">https://amzn.to/2qKTQuZ</a> The Fight by Normal Mailer is available on Amazon here: <a href="https://amzn.to/2Og0jam" rel="nofollow" target="_blank">https://amzn.to/2Og0jam</a> Keep The Aspidistra Flying by George Orwell is available on Amazon here: <a href="https://amzn.to/33hClQb" rel="nofollow" target="_blank">https://amzn.to/33hClQb</a> Catch up on The All Good Copy Podcast here: <a href="https://www.allgoodcopy.com" rel="nofollow" target="_blank">https://www.allgoodcopy.com</a>

AGC ARCHIVE - EP.22 - JOANNA ABEYIE MBE

The best self improvement podcast episodes. From improving productivity, to finding purpose in your life to what constitutes freedom, this topic is on anything and everything that can help people to improve their lives. Add episodes you're interested into your queue below!

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The best podcast episodes of the most interesting stories and things. From skyping someone while they're in space, to tracking down and meeting a telephone scammer in person, to the story of a Galapagos. These episodes will keep you and all your friends entertained and captivated for hours. Learn something new in every episode! Add episodes you're interested into your queue below!