Steve Marcinuk

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table.   Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a  journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and the future potential of generative AI.   Dive deep into the cutting-edge world of AI-driven marketing with Steve Marcinuk on the Marketing Umbrella Podcast! Some key highlights include:  The adoption of AI in marketing requires a hacker's mindset and experimentation to identify effective workflows and strategies.  AI-generated content is on the rise, but it is not perfect and may contain errors.  Building efficient systems and processes is crucial for agency success, allowing tasks like sales outreach to be streamlined through AI.   Closing Thought:  “ AI's impact in marketing will continue to grow, and understanding its current state empowers agency owners to leverage it effectively in their space.” To Connect with Steve:  Linkedin - https://www.linkedin.com/in/stephenmarcinuk     Website - https://intelligentrelations.com    To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table.  Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a  journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and the future potential of generative AI.  Dive deep into the cutting-edge world of AI-driven marketing with Steve Marcinuk on the Marketing Umbrella Podcast! Some key highlights include: <ul> <li>The adoption of AI in marketing requires a hacker's mindset and experimentation to identify effective workflows and strategies. </li> <li>AI-generated content is on the rise, but it is not perfect and may contain errors. </li> <li>Building efficient systems and processes is crucial for agency success, allowing tasks like sales outreach to be streamlined through AI. </li> </ul> Closing Thought:  “ AI's impact in marketing will continue to grow, and understanding its current state empowers agency owners to leverage it effectively in their space.” To Connect with Steve: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/stephenmarcinuk" rel="nofollow" target="_blank">https://www.linkedin.com/in/stephenmarcinuk</a> </li> </ul> <ul> <li>Website -<a href="http://www.productlaunchformula.com/" rel="nofollow" target="_blank"> </a><a href="https://intelligentrelations.com/" rel="nofollow" target="_blank">https://intelligentrelations.com</a> </li> </ul> To learn more about Umbrella and to connect with CEO Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

068: "I Know How To," Doesn't Scale With Steve Marcinuk

Welcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency.   With her extensive travels to 41 countries and her passion for connecting with locals through food, Sangeeta brings a unique global perspective to her work. Tune in as Sangeeta discusses testing ideas, the importance of mindset, and the impact of expert marketing. Join us in welcoming Sangeeta Mulchandani to The Marketing Umbrella Podcast…  Some key highlights include:  You're not in business just for one day. You're in business for the long game and the long haul.  Marketing is an investment, not an expense.  Mindset, strategy, and execution are three key things necessary to pick a winning business idea and make it successful    Closing Thought:  “The quality of services needs to scale as companies scale.” To Connect with Sangeeta:  Linkedin - https://www.linkedin.com/in/sangeetamulchandani     Website - https://www.jumpstartstudio.com.au   To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency.  With her extensive travels to 41 countries and her passion for connecting with locals through food, Sangeeta brings a unique global perspective to her work. Tune in as Sangeeta discusses testing ideas, the importance of mindset, and the impact of expert marketing. Join us in welcoming Sangeeta Mulchandani to The Marketing Umbrella Podcast…  Some key highlights include: <ul> <li>You're not in business just for one day. You're in business for the long game and the long haul. </li> <li>Marketing is an investment, not an expense. </li> <li>Mindset, strategy, and execution are three key things necessary to pick a winning business idea and make it successful  </li> </ul> Closing Thought:  “The quality of services needs to scale as companies scale.” To Connect with Sangeeta: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/sangeetamulchandani" rel="nofollow" target="_blank">https://www.linkedin.com/in/sangeetamulchandani</a> </li> </ul> <ul> <li>Website -<a href="http://www.productlaunchformula.com/" rel="nofollow" target="_blank"> </a><a href="https://www.jumpstartstudio.com.au" rel="nofollow" target="_blank">https://www.jumpstartstudio.com.au</a> </li> </ul> To learn more about Umbrella and to connect with CEO Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

067: Stay A Few Steps Ahead With Sangeeta Mulchandani

Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment services to business owners around the world, focusing on finding talent primarily in Ukraine.   With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique perspective to our conversation and shares the heart behind his company.   Join us in welcoming Adomas Pranevicius to The Marketing Umbrella Podcast…   Some key highlights include: ●     The HR business is dynamic and project flow can vary greatly. ●     Offshore talent increases in demand due to cost-saving measures. ●     Work trends drive traditional businesses are exploring offshore hiring. ●     Remote Talent can help businesses become more agile and responsive to changing market conditions   Closing Thought:  “Embracing Remote talent and offshore hiring opens doors of possibilities where borders fade, and expertise knows no boundaries.” To Connect with Adomas : ●     Linkedin - https://www.linkedin.com/in/adomaspranevicius  ●     Website - https://www.remotelytalents.com  To learn more about Umbrella and to connect with the Founder and CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment services to business owners around the world, focusing on finding talent primarily in Ukraine. With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique perspective to our conversation and shares the heart behind his company. Join us in welcoming Adomas Pranevicius to The Marketing Umbrella Podcast… Some key highlights include: ●     The HR business is dynamic and project flow can vary greatly. ●     Offshore talent increases in demand due to cost-saving measures. ●     Work trends drive traditional businesses are exploring offshore hiring. ●     Remote Talent can help businesses become more agile and responsive to changing market conditions Closing Thought:  “Embracing Remote talent and offshore hiring opens doors of possibilities where borders fade, and expertise knows no boundaries.” To Connect with Adomas : ●     Linkedin - <a href="https://www.linkedin.com/in/adomaspranevicius" rel="nofollow" target="_blank">https://www.linkedin.com/in/adomaspranevicius</a> ●     Website -<a href="http://www.productlaunchformula.com/" rel="nofollow" target="_blank"> </a><a href="https://www.remotelytalents.com" rel="nofollow" target="_blank">https://www.remotelytalents.com</a> To learn more about Umbrella and to connect with the Founder and CEO Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

066: Recruiting From a Camper Van With Adomas Pranevicius

Joe Ardeeser

Welcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious back-and-forth and generating proposals with unparalleled speed.   Joe is a former digital agency owner and has the battle scars to prove it.  He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12.  After selling his agency, he decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells and helps generate proposals at lightning speed.   Join us in welcoming Joe Ardeeser to The Marketing Umbrella Podcast…   Some key highlights include:  The key to winning over clients lies in your proposal process.  To prevent scope creep and pricing issues, productize your offers and streamline proposal creation.  By overcoming the biggest obstacles in proposal creation and maximizing proposal receptivity, you can increase your chances of winning over potential clients.   Closing Thought:  “What if you thought of your offering more like a product?”  To Connect with Joe:  Linkedin - https://www.linkedin.com/in/joeardeeser     Website - https://www.smartpricingtable.com    To learn more about our sponsor, Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious back-and-forth and generating proposals with unparalleled speed. Joe is a former digital agency owner and has the battle scars to prove it.  He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, he decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells and helps generate proposals at lightning speed.  Join us in welcoming Joe Ardeeser to The Marketing Umbrella Podcast…  Some key highlights include: <ul> <li>The key to winning over clients lies in your proposal process. </li> <li>To prevent scope creep and pricing issues, productize your offers and streamline proposal creation. </li> <li>By overcoming the biggest obstacles in proposal creation and maximizing proposal receptivity, you can increase your chances of winning over potential clients. </li> </ul> Closing Thought:  “What if you thought of your offering more like a product?” To Connect with Joe: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/joeardeeser" rel="nofollow" target="_blank">https://www.linkedin.com/in/joeardeeser</a> </li> </ul> <ul> <li>Website - <a href="https://www.smartpricingtable.com" rel="noopener noreferer nofollow" target="_blank">https://www.smartpricingtable.com</a> </li> </ul> To learn more about our sponsor, Umbrella and to connect with Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

065: Sales Proposals That Work With Joe Ardeeser

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…    Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area.  Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast…   Some key highlights include:  Disrupting the norm, unlocking untapped potential, and leaving a lasting impact through innovation and collaboration  The transformative power of embracing diversity in problem-solving  Bridging the gap between technology and marketing opens new doors for possibilities and propels businesses to greater heights  In tech, you can't count your winnings early. You have to play the long game.   Closing Thought:  "Marketing must lead itself to Truth in Advertising to improve our reputation!”  To Connect with Indus:  Linkedin - https://www.linkedin.com/in/khaitan/    Website - ⁠⁠https://quolum.com   To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area. Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast…  Some key highlights include: <ul> <li>Disrupting the norm, unlocking untapped potential, and leaving a lasting impact through innovation and collaboration </li> <li>The transformative power of embracing diversity in problem-solving </li> <li>Bridging the gap between technology and marketing opens new doors for possibilities and propels businesses to greater heights </li> <li>In tech, you can't count your winnings early. You have to play the long game. </li> </ul> Closing Thought:  "Marketing must lead itself to Truth in Advertising to improve our reputation!” To Connect with Indus: <ul> <li>Linkedin -<a href="https://www.linkedin.com/in/ianandersongray/" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/khaitan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/khaitan/</a> </li> </ul> <ul> <li>Website -<a href="http://www.productlaunchformula.com/" rel="nofollow" target="_blank"> ⁠⁠</a><a href="https://quolum.com" rel="nofollow" target="_blank">https://quolum.com</a> </li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

064: Marketing And The Medici Effect With Indus Khaitan

Christina Hawatmeh

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out  – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented.  She is also the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance. After completing her masters in International Affairs from Columbia University and starting her career, she was inspired to start Scopio in 2016. She’s also an author, recently releasing a book called The Year Time Stopped: The Global Pandemic and Photos. Join me in welcoming a new friend to the podcast, Christina Hawatmeh…  Some key highlights include:  Filling the Gap - Become the best and money will follow… Barbara COocoran  Photo sharing levels the playing field  The world is noisy.   To overcome this, you have to micro target   Today’s market is visual first  Community is built on “one on one” conversations   Closing Thought:  "Marketing must take a human-based approach!”  To Connect with Christina:  Linkedin - https://www.linkedin.com/in/chawatmeh/    Website - https://www.scop.io    To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out  – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented.  She is also the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance. After completing her masters in International Affairs from Columbia University and starting her career, she was inspired to start Scopio in 2016. She’s also an author, recently releasing a book called The Year Time Stopped: The Global Pandemic and Photos. Join me in welcoming a new friend to the podcast, Christina Hawatmeh… Some key highlights include: <ul> <li>Filling the Gap - Become the best and money will follow… Barbara COocoran </li> <li>Photo sharing levels the playing field </li> <li>The world is noisy.   To overcome this, you have to micro target  </li> <li>Today’s market is visual first </li> <li>Community is built on “one on one” conversations </li> </ul> Closing Thought:  "Marketing must take a human-based approach!” To Connect with Christina: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/chawatmeh/" rel="noopener noreferer nofollow" target="_blank">https://www.linkedin.com/in/chawatmeh/</a> </li> </ul> <ul> <li>Website - <a href="https://www.scop.io" rel="noopener noreferer nofollow" target="_blank">https://www.scop.io</a> </li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

063: The Intersection Of Art And Tech With Christina Hawatmeh

Robert Patin

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about sharing next-level strategies so that creative agency leaders will find fulfillment and growth. Join me in welcoming Robert Patin to The Marketing Umbrella Podcast…  Some key highlights include:  Your clients are concerned more with results than price  To value them, find ways to elevate Creatives  Create financial models to determine accurate pricing  Your price point needs to adapt for growth  As a founder, you take all the risks…so build a sustainable life around it   Closing Thought:  "We must strive to mitigate the demand for instant results!”  Special link with FREE Resources for our listeners - Creativeagencysuccess.com/marketingumbrella  To Connect with Robert::  Linkedin - https://www.linkedin.com/in/creative-agency-success    Website - https://www.creativeagencysuccess.com   To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about sharing next-level strategies so that creative agency leaders will find fulfillment and growth. Join me in welcoming Robert Patin to The Marketing Umbrella Podcast…  Some key highlights include: <ul> <li>Your clients are concerned more with results than price </li> <li>To value them, find ways to elevate Creatives </li> <li>Create financial models to determine accurate pricing </li> <li>Your price point needs to adapt for growth </li> <li>As a founder, you take all the risks…so build a sustainable life around it </li> </ul> Closing Thought:  "We must strive to mitigate the demand for instant results!” Special link with FREE Resources for our listeners - <a href="https://Creativeagencysuccess.com/marketingumbrella" rel="noopener noreferer nofollow" target="_blank">Creativeagencysuccess.com/marketingumbrella</a> To Connect with Robert:: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/creative-agency-success" rel="noopener noreferer nofollow" target="_blank">https://www.linkedin.com/in/creative-agency-success</a> </li> </ul> <ul> <li>Website - <a href="https://www.creativeagencysuccess.com" rel="noopener noreferer nofollow" target="_blank">https://www.creativeagencysuccess.com</a> </li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to <a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

062: The Key To Retention? Do Great Work With Robert Patin

Abby Hehemann

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience. Join me in welcoming a new friend to the podcast, Abby Hehemann… Some key highlights include:  Big data is predictive!   AI increases productivity for agencies  Recommends agencies start with email marketing - low barrier to entry  Big Data - providing volume, velocity and variety  Be the gatekeeper by embedding generative AI into your workflow   Closing Thought:  "Be a problem solver!” To Connect with Abby:  Linkedin - https://www.linkedin.com/in/abby-hehemann    Website - https://getresponse.com⁠    To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠⁠ https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience. Join me in welcoming a new friend to the podcast, Abby Hehemann… Some key highlights include: <ul> <li>Big data is predictive!  </li> <li>AI increases productivity for agencies </li> <li>Recommends agencies start with email marketing - low barrier to entry </li> <li>Big Data - providing volume, velocity and variety </li> <li>Be the gatekeeper by embedding generative AI into your workflow </li> </ul> Closing Thought:  "Be a problem solver!” To Connect with Abby: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/abby-hehemann" rel="noopener noreferer nofollow" target="_blank">https://www.linkedin.com/in/abby-hehemann</a> </li> </ul> <ul> <li>Website - <a href="https://getresponse.com" rel="nofollow" target="_blank">https://getresponse.com⁠</a> </li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank">⁠⁠ https://umbrellaus.com</a>

061: Be The Gatekeeper of Your AI Marketing With Abby Hehemann

Ian Anderson Gray

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, he is also a professional singer and lives near Manchester in the United Kingdom. Join me in welcoming a friend to the podcast, Ian Anderson Gray… Some key highlights include:  It's okay to build a brand around your personal name as long as you are building bigger than yourself Sometimes you have to swim against the flow to stand out Video form length is determined by audience needs and wants Allow your clients to learn with you ChatGPT and AI in marketing is currently at the "creepy" stage  Closing Thought:  "Shut out the noise and listen to your gut more often!!”  To Connect with Ian:  Linkedin - https://www.linkedin.com/in/ianandersongray/   Website - ⁠http://www.iag.me/⁠   To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠ https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, he is also a professional singer and lives near Manchester in the United Kingdom. Join me in welcoming a friend to the podcast, Ian Anderson Gray… Some key highlights include: <ul> <li>It's okay to build a brand around your personal name as long as you are building bigger than yourself</li> <li>Sometimes you have to swim against the flow to stand out</li> <li>Video form length is determined by audience needs and wants</li> <li>Allow your clients to learn with you</li> <li>ChatGPT and AI in marketing is currently at the "creepy" stage</li> </ul> Closing Thought:  "Shut out the noise and listen to your gut more often!!” To Connect with Ian: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/ianandersongray/" rel="noopener noreferer nofollow" target="_blank">https://www.linkedin.com/in/ianandersongray/</a></li> </ul> <ul> <li>Website - <a href="http://www.productlaunchformula.com/" rel="nofollow" target="_blank">⁠http://www.iag.me/⁠</a></li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank">⁠ https://umbrellaus.com</a>

060: To Stand Out Swim Against The Flow With Ian Anderson Gray

Jeff Walker

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online. He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down. Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world. He lives in Durango, Colorado (because he can live anywhere he wants)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride. Join me in welcoming a legend to the podcast, Jeff Walker… Some key highlights include:  Be driven by impact before results Build your audience by truly connecting with them in community Timeless principles outlast obsolescence! Never let yourself get bored Obsess over your audience and your offer  Closing Thought:  "Marketing is Telling the Story of Your Client’s Future Success!!” To Connect with Jeff:  Linkedin - https://www.linkedin.com/in/jeffwalkerco/ Website - http://www.productlaunchformula.com/ Website - http://www.jeffwalker.com/  To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online. He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down. Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world. He lives in Durango, Colorado (because he can live anywhere he wants)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride. Join me in welcoming a legend to the podcast, Jeff Walker… Some key highlights include: <ul> <li>Be driven by impact before results</li> <li>Build your audience by truly connecting with them in community</li> <li>Timeless principles outlast obsolescence!</li> <li>Never let yourself get bored</li> <li>Obsess over your audience and your offer</li> </ul> Closing Thought:  "Marketing is Telling the Story of Your Client’s Future Success!!” To Connect with Jeff: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/jeffwalkerco/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jeffwalkerco/</a></li> <li>Website - <a href="http://www.productlaunchformula.com/" rel="nofollow" target="_blank">http://www.productlaunchformula.com/</a></li> <li>Website - <a href="http://www.jeffwalker.com/" rel="nofollow" target="_blank">http://www.jeffwalker.com/</a></li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

059: Tell The Story Of Your Client's Future Success With Jeff Walker

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/

Matheus Riolfi

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him.   When asked to share one unique facet to his personality, he answered -  I prefer direct communication and transparency. I also believe it's impossible to build meaningful and productive relationships without it. Join me in welcoming a great guest to the podcast, Matheus Riofi… Some key highlights include:  Product features for one company often have universal application You can scale even if you are at capacity AirBnB, Turo and Uber - all operate in the “in between” Data can be useful even if not directly related to the variable you are measuring Counterintuitive - Insurance can drive profit, revenue and retention  Closing Thought:  "Less noise, more value!” To Connect with Matheus:  Linkedin - https://www.linkedin.com/in/mriolfi/ Website - https://tint.ai  To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him.   When asked to share one unique facet to his personality, he answered -  I prefer direct communication and transparency. I also believe it's impossible to build meaningful and productive relationships without it. Join me in welcoming a great guest to the podcast, Matheus Riofi… Some key highlights include: <ul> <li>Product features for one company often have universal application</li> <li>You can scale even if you are at capacity</li> <li>AirBnB, Turo and Uber - all operate in the “in between”</li> <li>Data can be useful even if not directly related to the variable you are measuring</li> <li>Counterintuitive - Insurance can drive profit, revenue and retention</li> </ul> Closing Thought:  "Less noise, more value!” To Connect with Matheus: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/mriolfi/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mriolfi/</a></li> <li>Website - <a href="https://joinpavilion.com/" rel="nofollow" target="_blank">https://tint.ai</a></li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

058: How To Market In The In Between With Matheus Riolfi

Sam Jacobs

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is the Founder and CEO of Pavilion, the premier community and career development platform for high-growth leaders and their teams in every function. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Prior to Pavilion, he spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. He lives in the West Village of Manhattan with his wife and two dogs, Walty and Williams. Join me in welcoming a great guest to the podcast, Sam Jacobs… Some key highlights include:  Speak often, speak clearly and speak simply! Community-based, holistic approach to success Find the middle of your own Ikigai Listen closely but act quickly The importance of small group learning and insights Always remember - “relational over transactional!”  Closing Thought:  "Doing Good is Good Marketing!” To Connect with Sam:  Linkedin - https://www.linkedin.com/in/samfjacobs/ Website - https://joinpavilion.com Book - Kind Folks Finish First  To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is the Founder and CEO of Pavilion, the premier community and career development platform for high-growth leaders and their teams in every function. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Prior to Pavilion, he spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. He lives in the West Village of Manhattan with his wife and two dogs, Walty and Williams. Join me in welcoming a great guest to the podcast, Sam Jacobs… Some key highlights include: <ul> <li>Speak often, speak clearly and speak simply!</li> <li>Community-based, holistic approach to success</li> <li>Find the middle of your own Ikigai</li> <li>Listen closely but act quickly</li> <li>The importance of small group learning and insights</li> <li>Always remember - “relational over transactional!”</li> </ul> Closing Thought:  "Doing Good is Good Marketing!” To Connect with Sam: <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/samfjacobs/" rel="nofollow" target="_blank">https://www.linkedin.com/in/samfjacobs/</a></li> <li>Website - <a href="https://joinpavilion.com/" rel="nofollow" target="_blank">https://joinpavilion.com</a></li> <li>Book - <a href="https://www.amazon.com/Kind-Folks-Finish-First-Considerate/dp/1119983002/ref=sr_1_1?crid=JPT1FXWUJ6SV&amp;keywords=kind+folks+finish+first+sam+jacobs&amp;qid=1676506249&amp;sprefix=kind+folks+finish+first%2Caps%2C66&amp;sr=8-1" rel="nofollow" target="_blank">Kind Folks Finish First</a></li> </ul> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

057: Doing Good Is Good Marketing With Sam Jacobs

Mike Allton

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast &amp; Head of Strategic Partnerships at Agorapulse Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees. One of his professional accomplishments that highlights his devotion to relationships is the mastermind, membership group, and book deal that he was blessed to be a part of with   friends and colleagues, Stephanie Liu, Jenn Herman &amp; Amanda Robinson. Join me in welcoming a friend and a great guest to the podcast, Mike Allton… Some key highlights include:  Vanity metrics are useless compared to real-time, usable data Marketers must leverage those ahead of you on the journey Brands cannot survive omni-channel marketing strategies You need to build a community around your service Brands need a layer of security and control in social In-person events are now in high demand… again  Closing Thought:  "Influencers crave relationships… especially with you!” Connect with Mike: Website: https://agorapulse.com LinkedIn: https://www.linkedin.com/in/mikeallton/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast &amp; Head of Strategic Partnerships at Agorapulse Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees. One of his professional accomplishments that highlights his devotion to relationships is the mastermind, membership group, and book deal that he was blessed to be a part of with   friends and colleagues, Stephanie Liu, Jenn Herman &amp; Amanda Robinson. Join me in welcoming a friend and a great guest to the podcast, Mike Allton… Some key highlights include: <ul> <li>Vanity metrics are useless compared to real-time, usable data</li> <li>Marketers must leverage those ahead of you on the journey</li> <li>Brands cannot survive omni-channel marketing strategies</li> <li>You need to build a community around your service</li> <li>Brands need a layer of security and control in social</li> <li>In-person events are now in high demand… again</li> </ul> Closing Thought:  "Influencers crave relationships… especially with you!” Connect with Mike: Website:<a href="https://inspiredigitalgroup.com/" rel="nofollow" target="_blank"> </a><a href="https://agorapulse.com/" rel="nofollow" target="_blank">https://agorapulse.com</a> LinkedIn: <a href="https://www.linkedin.com/in/mikeallton/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mikeallton/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

056: You Cannot Survive Omni-Channel Marketing With Mike Allton

Stuart Leo

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is the founder and CEO of Waymaker.io - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of Waymaker.io he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results in any organization. Join me in welcoming a friend and a great guest to the podcast, Stuart Leo Some key highlights include:  Most marketing solutions try to fix the symptom and no the root problem The best solutions are directional and do not seek to be perfect The best diagnostic process aims at the ideal business model Marketing speaks directly to the DNA of a company Focus on your specific sweet spot and scale, to grow  Closing Thought:  "Build a platform, not a product!” Connect with Stuart: Website: https://waymaker.io LinkedIn: https://www.linkedin.com/in/stuartleo/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is the founder and CEO of <a href="http://Waymaker.io" rel="nofollow" target="_blank">Waymaker.io</a> - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of <a href="http://Waymaker.io" rel="nofollow" target="_blank">Waymaker.io</a> he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results in any organization. Join me in welcoming a friend and a great guest to the podcast, Stuart Leo Some key highlights include: <ul> <li>Most marketing solutions try to fix the symptom and no the root problem</li> <li>The best solutions are directional and do not seek to be perfect</li> <li>The best diagnostic process aims at the ideal business model</li> <li>Marketing speaks directly to the DNA of a company</li> <li>Focus on your specific sweet spot and scale, to grow</li> </ul> Closing Thought:  "Build a platform, not a product!” Connect with Stuart: Website:<a href="https://mediauthentic.com/" rel="nofollow" target="_blank"> </a><a href="https://inspiredigitalgroup.com/" rel="nofollow" target="_blank">https://w</a><a href="http://aymaker.io" rel="nofollow" target="_blank">aymaker.io</a> LinkedIn: <a href="https://www.linkedin.com/in/stuartleo/" rel="nofollow" target="_blank">https://www.linkedin.com/in/stuartleo/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

055: The Best Marketing is Born Out of Pain With Stuart Leo

Marketing Best Practices Are Not Static With Kanika Misra.  Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a growth marketer who is obsessed with data and psychology.  She is also passionate about helping companies skyrocket top-line metrics by identifying &amp; leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert. Currently, she is the Owner &amp; Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth team is obsessed with using data, behavioral science, and psychology to create customized roadmaps for growth. And they love using those roadmaps to take you and your company on the best road trips of your life! Join me in welcoming my friend and a great guest to the podcast, Kanika Misra… Some key highlights include:  Media buyers can only control the “top of the funnel” You have to control the controlables Paid traffic is not getting cheaper, so we have to be better Complexity of sale is directly proportionate to product price With CRO, there is always a lag to determine ROI Context is sexy, conversation is substantive  Closing Thought:  "As marketers, it’s our job to create the best experience possible for our clients… and the process never ends!” To Connect with Kanika  Linkedin - https://www.linkedin.com/in/kanikamisra/ https://bedabedagrowth.com Twitter - @kanika_misra  Home - Science-Backed Conversion Rate Optimization - BedaBeda Growth We help you grow your faster, cheaper, better – much better. High performance copy, landing pages, &amp; funnels that actually convert. Let’s Grow You’re In Good Company How Will We Help? We create and execute customized strategies to help you make a lot more money using resources you already have. We are your laser-focused conversion To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Marketing Best Practices Are Not Static With Kanika Misra.  Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a growth marketer who is obsessed with data and psychology.  She is also passionate about helping companies skyrocket top-line metrics by identifying &amp; leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert. Currently, she is the Owner &amp; Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth team is obsessed with using data, behavioral science, and psychology to create customized roadmaps for growth. And they love using those roadmaps to take you and your company on the best road trips of your life! Join me in welcoming my friend and a great guest to the podcast, Kanika Misra… Some key highlights include: <ul> <li>Media buyers can only control the “top of the funnel”</li> <li>You have to control the controlables</li> <li>Paid traffic is not getting cheaper, so we have to be better</li> <li>Complexity of sale is directly proportionate to product price</li> <li>With CRO, there is always a lag to determine ROI</li> <li>Context is sexy, conversation is substantive</li> </ul> Closing Thought:  "As marketers, it’s our job to create the best experience possible for our clients… and the process never ends!” To Connect with Kanika <ul> <li>Linkedin - <a href="https://www.linkedin.com/in/kanikamisra/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kanikamisra/</a></li> <li><a href="https://bedabedagrowth.com/" rel="nofollow" target="_blank">https://bedabedagrowth.com</a></li> <li>Twitter - @kanika_misra</li> </ul> <a href="http://bedabedagrowth.com/" rel="nofollow" target="_blank">Home - Science-Backed Conversion Rate Optimization - BedaBeda Growth</a> <a href="http://bedabedagrowth.com/" rel="nofollow" target="_blank">We help you grow your faster, cheaper, better – much better. High performance copy, landing pages, &amp; funnels that actually convert. Let’s Grow You’re In Good Company How Will We Help? We create and execute customized strategies to help you make a lot more money using resources you already have. We are your laser-focused conversion</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

054: Marketing Best Practices Are Not Static With Kanika Misra

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help agencies do the same. He’s a partner at a few in-house brands, and he helped scale and exit 2 of those brands already. Join us in welcoming a great guest to the podcast, Marin Ištvanić. Some key highlights include:  Facebook demographics - still a growing platform, longer viewer attention span, spending longer on the platform Recent iOS update created issues but also produced creative workarounds and eliminated bad marketers Fb is great at generating demand Fb also a great opportunity to collaborate with youtube influencers Common Fb mistakes - over-reliance on setup, overly complicated, and lack of research  Closing Thought:  "Product page for sales, landing page for scale!” Connect with Marin: Website: https://inspiredigitalgroup.com/ LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help agencies do the same. He’s a partner at a few in-house brands, and he helped scale and exit 2 of those brands already. Join us in welcoming a great guest to the podcast, Marin Ištvanić. Some key highlights include: <ul> <li>Facebook demographics - still a growing platform, longer viewer attention span, spending longer on the platform</li> <li>Recent iOS update created issues but also produced creative workarounds and eliminated bad marketers</li> <li>Fb is great at generating demand</li> <li>Fb also a great opportunity to collaborate with youtube influencers</li> <li>Common Fb mistakes - over-reliance on setup, overly complicated, and lack of research</li> </ul> Closing Thought:  "Product page for sales, landing page for scale!” Connect with Marin: Website:<a href="https://mediauthentic.com/" rel="nofollow" target="_blank"> </a><a href="https://inspiredigitalgroup.com/" rel="nofollow" target="_blank">https://inspiredigitalgroup.com/</a> LinkedIn:<a href="https://www.linkedin.com/in/jjreynoldsjr" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/" rel="nofollow" target="_blank">https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

053: From Football Artistry to Facebook Mastery With Marin Ištvanić

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries. His background in startups is rich having founded two companies (1 exit) and built four corporate back ventures including one for Ford Motor Company. His startup work has been featured in over 50 publications including Business Insider, Elite Daily, CNET, ABC’s Good Morning America, Refinery 29, and New Yorker. Outside of work, he is an avid skier and sailor. He founded and hosted VentureSails, invite-only networking events for founders and tech-sector investors. Through this network he made over eleven angel investments across a wide range of sectors including space, fintech, consumer tech, and consumer packaged goods. Join me in welcoming a great guest to the podcast, Drew Moffitt. Some key highlights include:  Marketing changes are an “arms race!”  Constant motion Practitioners are a necessity over theorists in marketing The best product development stems from customer feedback… always! It is not only important to collect good data, you have to effectively utilize it as well Covid changed everything globally! Startups are an inevitable roller coaster  Closing Thought:  "Stop Debating the Future of Work!” Connect with Drew: Website: ​​https://www.kumospace.com/ LinkedIn: https://www.linkedin.com/in/drewpmoffitt/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries. His background in startups is rich having founded two companies (1 exit) and built four corporate back ventures including one for Ford Motor Company. His startup work has been featured in over 50 publications including Business Insider, Elite Daily, CNET, ABC’s Good Morning America, Refinery 29, and New Yorker. Outside of work, he is an avid skier and sailor. He founded and hosted VentureSails, invite-only networking events for founders and tech-sector investors. Through this network he made over eleven angel investments across a wide range of sectors including space, fintech, consumer tech, and consumer packaged goods. Join me in welcoming a great guest to the podcast, Drew Moffitt. Some key highlights include: <ul> <li>Marketing changes are an “arms race!”  Constant motion</li> <li>Practitioners are a necessity over theorists in marketing</li> <li>The best product development stems from customer feedback… always!</li> <li>It is not only important to collect good data, you have to effectively utilize it as well</li> <li>Covid changed everything globally!</li> <li>Startups are an inevitable roller coaster</li> </ul> Closing Thought:  "Stop Debating the Future of Work!” Connect with Drew: Website:<a href="https://mediauthentic.com/" rel="nofollow" target="_blank"> </a>​​<a href="https://www.kumospace.com/" rel="nofollow" target="_blank">https://www.kumospace.com/</a> LinkedIn:<a href="https://www.linkedin.com/in/jjreynoldsjr" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/drewpmoffitt/" rel="nofollow" target="_blank">https://www.linkedin.com/in/drewpmoffitt/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

052: Synchronizing Collaboration Remotely With Drew Moffitt

Todd Kunsman

 Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies. Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and create content on social media. He is also the founder of  Remote Work Junkie, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more. Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well… A B2B and SaaS marketing advisor, and website creator. Join me in welcoming a great guest to the podcast, Todd Kunsman. Some key highlights include:  There is copy in everything Analytics are not wandering aimlessly but searching strategically Working for an agency is great preparation for all other marketing Learn how to gamify social sharing Leverage exponentially using your employees Agencies can mentor their clients to release their employees as influencers  Closing Thought:  "Marketing, at its core, is actually Fun!” Connect with Todd: Website: https://www.everyonesocial.com/ LinkedIn: https://www.linkedin.com/in/toddkunsman/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies. Currently, you'll find him as the marketing team lead at <a href="https://everyonesocial.com/" rel="nofollow" target="_blank">EveryoneSocial</a> - An employee influencer platform designed to help companies enable their employees to share and create content on social media. He is also the founder of  <a href="https://remoteworkjunkie.com/" rel="nofollow" target="_blank">Remote Work Junkie</a>, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more. Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well… A B2B and SaaS marketing advisor, and website creator. Join me in welcoming a great guest to the podcast, Todd Kunsman. Some key highlights include: <ul> <li>There is copy in everything</li> <li>Analytics are not wandering aimlessly but searching strategically</li> <li>Working for an agency is great preparation for all other marketing</li> <li>Learn how to gamify social sharing</li> <li>Leverage exponentially using your employees</li> <li>Agencies can mentor their clients to release their employees as influencers</li> </ul> Closing Thought:  "Marketing, at its core, is actually Fun!” Connect with Todd: Website:<a href="https://mediauthentic.com/" rel="nofollow" target="_blank"> </a><a href="https://www.everyonesocial.com/" rel="nofollow" target="_blank">https://www.everyonesocial.com/</a> LinkedIn:<a href="https://www.linkedin.com/in/jjreynoldsjr" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/toddkunsman/" rel="nofollow" target="_blank">https://www.linkedin.com/in/toddkunsman/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

051: Leveraging Employees as Influencers With Todd Kunsman

Matt Bailey

 Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities. He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian  Microsoft, Disney, Nationwide, Orange, HP, Proctor &amp; Gamble, and IBM. According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able." His training curriculum is used at universities across the country. From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at Learn.Sitelogic.com. He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning, He’s the author of: Internet Marketing: An Hour a  Day Wired to be Wowed; and Teach New Dogs Old Tricks When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading. His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable. Join me in welcoming a great guest to the podcast, Matt Bailey. Some key highlights include:  Persuasion - logic, emotion and credibility Analytics are not wandering aimlessly but searching strategically There is a global takeover by social media fluff Today’s personalization is a throwback to “wizarding” of websites You have to niche down to the right question to find the right answer Credibility is how you present info accurately  Closing Thought:  "Websites in Web 3.0 are undergoing “nichification!” Connect with Matt: Website: https://www.sitelogicmarketing.com/ LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities. He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian  Microsoft, Disney, Nationwide, Orange, HP, Proctor &amp; Gamble, and IBM. According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able." His training curriculum is used at universities across the country. From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at <a href="http://Learn.Sitelogic.com" rel="nofollow" target="_blank">Learn.Sitelogic.com</a>. He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning, He’s the author of: Internet Marketing: An Hour a  Day Wired to be Wowed; and Teach New Dogs Old Tricks When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading. His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable. Join me in welcoming a great guest to the podcast, Matt Bailey. Some key highlights include: <ul> <li>Persuasion - logic, emotion and credibility</li> <li>Analytics are not wandering aimlessly but searching strategically</li> <li>There is a global takeover by social media fluff</li> <li>Today’s personalization is a throwback to “wizarding” of websites</li> <li>You have to niche down to the right question to find the right answer</li> <li>Credibility is how you present info accurately</li> </ul> Closing Thought:  "Websites in Web 3.0 are undergoing “nichification!” Connect with Matt: Website:<a href="https://mediauthentic.com/" rel="nofollow" target="_blank"> </a><a href="https://www.sitelogicmarketing.com/" rel="nofollow" target="_blank">https://www.sitelogicmarketing.com/</a> LinkedIn:<a href="https://www.linkedin.com/in/jjreynoldsjr" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/mattbaileysitelogic/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mattbaileysitelogic/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> https://umbrellaus.com</a>

050: The Nichification of Websites With Matt Bailey

Olga Andrienko

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies.  She also has 6+ years in a leadership role growing a SaaS / B2B marketing team. Her leadership DNA is to  “simply bring change.”  She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush. Personal achievements, interests: • Judge of UK and EU Content Awards, and US Social Media &amp; Communication Awards • Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined • Mentioned among the 25 most influential women in digital marketing by TopRank • The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $ 5,000 annually • Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book • Created a movie and showed it in the movie theatre • Read 30+ books on psychology, leadership and self-development annually • Steered a sailboat for 4 hours non-stop at night on my first sailing trip • Love opera, ballet, watch Nutcracker once each season • Professional athlete in high school Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast! Some key highlights include:  SEO is getting yourself seen online, early! Different cultures require different approaches Language, accents and dialects matter more than geographic distinctions Patient partnerships work best when working with clients Agency owners understand SEO and must respectfully and patiently educate business owners  Closing Thought:  "Social Media Managers are the Most Influential Marketers!" Connect with Olga: Website: https://semrush.com LinkedIn: https://www.linkedin.com/in/olgandrienko/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies.  She also has 6+ years in a leadership role growing a SaaS / B2B marketing team. Her leadership DNA is to  “simply bring change.”  She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush. Personal achievements, interests: • Judge of UK and EU Content Awards, and US Social Media &amp; Communication Awards • Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined • Mentioned among the 25 most influential women in digital marketing by TopRank • The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $ 5,000 annually • Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book • Created a movie and showed it in the movie theatre • Read 30+ books on psychology, leadership and self-development annually • Steered a sailboat for 4 hours non-stop at night on my first sailing trip • Love opera, ballet, watch Nutcracker once each season • Professional athlete in high school Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast! Some key highlights include: <ul> <li>SEO is getting yourself seen online, early!</li> <li>Different cultures require different approaches</li> <li>Language, accents and dialects matter more than geographic distinctions</li> <li>Patient partnerships work best when working with clients</li> <li>Agency owners understand SEO and must respectfully and patiently educate business owners</li> </ul> Closing Thought:  "Social Media Managers are the Most Influential Marketers!" Connect with Olga: Website: <a href="https://mediauthentic.com/" rel="nofollow" target="_blank">h</a>ttps://<a href="http://semrush.com" rel="nofollow" target="_blank">semrush.com</a> LinkedIn: <a href="https://www.linkedin.com/in/jjreynoldsjr" rel="nofollow" target="_blank">https://www.linkedin.com/in/olgandrienko/</a> To Learn more about Umbrella and to connect with Itamar Shafir, go to<a href="https://umbrellaus.com/" rel="nofollow" target="_blank"> </a><a href="https://umbrellaus.com/" rel="nofollow" target="_blank">https://umbrellaus.com</a>

049: The Most Influential Marketers With Olga Andrienko

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit <a href="https://www.umbrellaus.com/" rel="nofollow" target="_blank">https://www.umbrellaus.com/</a>

The Marketing Umbrella Podcast

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